Sustainability
Initiatives for All Stakeholders CSR
Contributing to Society via Marketing Research
Our policy
We believe that one of the social missions of our Group is to understand, analyze, and disclose the situation of consumers due to social changes. We will publish a wide range of knowledge gained through our Group’s businesses, including marketing research, in the form of reports and columns. We will share information that captures changes in individuals, companies, and, ultimately, society as a whole.
Macromill Weekly Index / Macromill Weekly Index Asia
Since 2013, we have published the Macromill Weekly Index, which offers highly up-to-date information on a wide range of indicators obtained from a panel of consumers in Japan. It includes weekly consumption amounts and categories, consumer sentiment, and business confidence. In a testament to the trustworthiness of this data, extracts have been used in the Japanese Cabinet Office’s ‘Cabinet Meeting Documentation about the Monthly Economic Report’. Since 2020, the Company has also published consumer trends of Asian regions in the Macromill Weekly Index Asia.
Macromill Weekly Index／
Macromill Weekly Index Asia
Published weekly on our corporate website.
By selecting categories such as consumption and prices, one can filter items including region, gender and age, and easily collect, organize, and analyze the necessary information
Using a Survey on the Great East Japan Earthquake
to keep the disaster from fading from public memory
Since 2017, we have partnered with Kahoku Shimpo to jointly conduct an annual survey about the Great East Japan Earthquake. While highlighting the process of reconstruction, we are working to support disaster-stricken areas by sharing survey data. We aim to ensure that this disaster does not fade from public memory.
Macromill Research Report (Japanese only)
Survey on the Great East Japan Earthquake, after 12 years
Article published by Kahoku Shimpo (Japanese only)
Support for areas affected by the Noto Peninsula earthquake / Dissemination of the results of the national disaster awareness survey of 200,000 people
We conducted a charity survey to support the areas affected by the Noto Peninsula earthquake that occurred in January 2024, and responses were received from 200,000 Macromill monitors nationwide. This survey aims to visualize awareness of disasters and disaster prevention to help in the consideration of future countermeasures, and the report is available to the public. In addition, a total of ¥7 million, including point donations from Macromill monitors and donations from the Company, was donated through the Japanese Red Cross Society on April 22, 2024.
Furthermore, in August 2024, we released the results of the prefecture-by-prefecture analysis of the nationwide charity questionnaire, which had received 200,000 responses, in response to a series of natural disasters and the announcement of additional information about a possible Nankai Trough earthquake. Using rankings and map graphs, the results provide an easy-to-understand picture of the current state of disaster awareness by prefecture. The results of the analysis were widely reported in the media, including via television and newspapers. The Company also aims to deliver the results of this analysis to local authorities, thereby helping them in their disaster preparedness. We will continue to conduct surveys in the future to contribute to raising disaster awareness.
Contributing to Society through Goodmill’s Activities
Goodmill’s social contribution activities
Goodmill is a social contribution program we have carried out since 2018, based on our belief that we can use research to make the world a better place. As part of our CSR strategy, we are engaging in a variety of initiatives, including research support for NPOs and other non-profit organizations, as well as volunteer activities and other efforts.
Read moreSocial Contribution Activities of the Macromill Group
Examples of Macromill Group Initiatives
Each of our Group companies engage in a variety of social contribution activities. The following are some examples.
Dentsu Macromill Insight, Inc.
We have introduced REGOG, an internal communication tool for giving thanks and praise to each other, and donate the equivalent of one school meal to a child around the world when at least 10 ʻlettersʼ per month are sent.
Macromill Embrain Co., Ltd. (Korea)
- Subsidiary Macromill Embrain is conducting a “1%+Donation” campaign to support the Korean Organization for Rare Diseases and the Korea Down Syndrome Society. Under this campaign, each month it accepts 1% of total monitoring costs (accumulated) as a donation and also collect donations from its research panels. To date, it has donated approximately ₩750 million to these organizations.
QO, Inc.
The Social Issue Lab (SIL) is a research organization that uses the power of research to give a platform for marginalized voices in society and offer opportunities to learn about social issues. It operates a research program and shares research findings from core research, reports, and other activities. SIL began its activities in October 2023, and together with external partners, has conducted core research on themes such as the ʻgender gap,ʼ ʻearthquake relief,ʼ ʻdisaster prevention and mitigation,ʼ and ʻonline defamation.ʼ
Social Issue Lab
