CEO Message / Our Approach

Message from Our CEO

Representative Executive Officer, CEO Toru Sasaki

Human resources the most important asset for the sustainable growth of society

Macromill has celebrated its 25th anniversary on January 31, 2025.

Our founding management philosophy of "providing services that truly satisfy and impress our clients in order to support their better decision-making" is the origin of our actions.

With our vision of "Build your Data Culture", we have aimed to solve our clients' marketing challenges through data-native thinking and to be a driving force in building a Data Culture that brings success to their business.

The Group's strengths are its 36 million-strong panel network, one of the largest in Japan, its client base of over 4,000 companies, and its more than 2,000 data-native personnel.

In recent years, the business environment is becoming more uncertain and complex. This makes sustainability management increasingly important. We will continue to accelerate the transformation of our business model and focus on creating social value by promoting investment in people and technology, which are key assets, while working to create an environment in which each and every employee can work long and healthily and promote diverse career development.

The year 2025 is an important milestone for us. It will be a year of "ReSTART" to further progress and deepen our sustainable efforts.

We are thrilled to announce the next phase of the Macromill Group's journey as we celebrate 25 years of business.

Representative Executive Officer, CEO
Toru Sasaki

Our Approach

Macromill Group

Our Approach on the sustainability of the Macromill Group’s business activities is defined in the Group’s Mission, Vision, and Value. The Macromill Group will help clients make smarter decisions by providing services that satisfy and inspire them. In doing so, we will help realize a sustainable society. With a determination shared by every employee, we will perform corporate activities focusing on economic, social, and environmental harmony.

MISSION

Our Mission is to create innovative data and insights that drive clients’ smarter decisions.
We focus on creating an environment where employees can maximize their potential while building a profitable and valuable company.

VISION

Build your Data Culture

We aspire to be the driving force in helping our clients build data cultures by utilizing our data-native approach to solve today’s marketing challenges and support business success.

VALUES

Drawn from across the Macromill group, our Values showcase the core principles which drive every relationship and every interaction with our clients, employees, stakeholders, and society.

Think New, Think Deep
Act Now, Act Together
Be True, Be Open
Own It, Enjoy It