Initiatives for Certain Stakeholder Groups Consumer Research Panels

Find More Accurate Consumer Insights

The Macromill Group’s business model
and consumer research panels

The consumer panels available to the Group include the network of proprietary panels we have built in Japan over more than 20 years since our foundation (representing 1.3 million people) and the affiliated panel network (representing 36 million people) which we have significantly expanded through M&A. The network in Japan boasts a strong competitive advantage in terms of high quality born out of relationships specializing in research, while the affiliated panel network has a strong competitive advantage in terms of scale.
In particular, our proprietary panels include a digital measurement panel encompassing more than 900,000 people. Made possible by the evolution of digital devices, this panel has enabled us to provide behavioral data on the Internet and smartphones since 2014. For this reason, the results of the questionnaire and the actual behavior data can be analyzed together. This makes it possible to provide a deeper evaluation and analysis based on actual contact history and awareness.
In addition, we provide a database service drawing on almost 10 years’ worth of data from 30,000-panel members who scan the barcodes of their purchases daily. This service allows client companies to analyze how their marketing initiatives are reflected in consumer buying behavior.
The data we acquire from our proprietary panels become deeper, richer and more diversified than clients can secure on their own. Moreover, it’s including the data which is difficult to acquire by clients themselves. By integrating the data held by client companies with data from our proprietary panels, we can predict the results of clients’ marketing activities and analyze the results in more detail.
Obtaining and providing more accurate data and insights from proprietary panels drives smarter client decisions. We believe that this will in turn benefit consumers and society.

Obtaining a range of data from our independently constructed consumer research panels (proprietary panels)

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Publication of independent survey reports
and fixed-point survey data

We obtain data and insights from our proprietary panels and publish them free of charge as fixed-point data and independent research reports. Some of the published data has been used in the Japanese Cabinet Office’s ‘Cabinet Meeting Documentation about the Monthly Economic Report’. We believe that these initiatives help us to play a more direct role in realizing a sustainable society.