Macromill launches Macromill Weekly Index Asia

＜“Macromill Weekly Index Asia”　イメージ＞

Many companies which operate businesses globally conduct consumer awareness surveys in the countries they have entered to collect market data and identify trends. However, most of these overseas surveys are only conducted a few times a year, simply to understand trends in their business domains. It has been difficult for businesses to obtain data that enables timely and continuous analyses on consumers to understand what’s going on now and the long-term perspective of how things are compared to the past.

“Macromill Weekly Index Asia”updates the data for MWIA every week based on the consumer surveys conducted in each of the five Asian countries. Questions asked include expected change in consumption, what they bought, what they plan to buy, whether their consumer sentiment is positive or negative, their perception of the economic state, etc. in the past week. This will not only make the latest consumer awareness information easily available, but also enable the identification of medium- to long-term trends from the accumulated data, as the fixed-point observation continues. In addition, data integration using Tableau will enable users to analyze and specify data on the website using the filters provided, which sort the data by survey date, region, gender, age and other attributes. Macromill is also ready to offer value-added services that help clients deepen their understanding of the fixed-point observation data and utilize it for their marketing challenges. Those services include the provision of survey results, which will be prepared by leveraging the Company’s knowledge of the Asian region and its unique network.

Macromill will continue to create new initiatives to be a trusted partner, helping its clients solve their marketing challenges, and accelerate its efforts to become No.1 in the Asia market.