Our Vision
Message from our CEO
Since our founding in 2000, the Macromill Group has grown into a global company with over 2,000 professionals. We provide invaluable insights based on access to consumer research panels with over 130 million members in more than 90 countries and regions.
Our founding management philosophy of “providing services that truly satisfy and impress our clients to support their better decision-making” remains the origin of our actions.
Today, society is undergoing a profound shift in lifestyles and values, driven by the advancement of digital transformation—from the proliferation of digital media to the dramatic evolution of generative AI. This transformation is fundamentally reshaping the very core of our clients' marketing activities.
As vast amounts of data are collected and generated daily, we believe our clients are facing a period of unprecedented challenges. They must now navigate increasingly complex consumer insights and evolving marketing practices, while simultaneously tackling the new imperative of advanced data utilization, including the strategic use of AI.
It is our mission to solve our clients’ challenges.
By using our cultivated know-how and new technologies, we go beyond the boundaries of marketing research to help you. As your close, trusted, and true marketing partner, we help you solve these unprecedented challenges.
We invite you to look forward to the continued growth and evolution of the Macromill Group.
Toru Sasaki, Representative Director, President & CEO
Macromill Group Mission Vision Values
Mission
Our Mission is to create innovative data and insights that drive clients’ smarter decisions. We focus on creating an environment where employees can maximize their potential while building a profitable and valuable company.
Vision
We aspire to be the driving force in helping our clients build data cultures by utilizing our data-native approach to solve today’s marketing challenges and support business success.
Values
Drawn from across the Macromill group, our Values showcase the core principles which drive every relationship and every interaction with our clients, employees, stakeholders and society.
Think New, Think Deep
Act Now, Act Together
Be True, Be Open
Own It, Enjoy It
Think New, Think Deep
We approach each client with a fresh perspective and proactively put forward new ideas and solutions. We cultivate a mindset of persistence and encourage continuous search for the very essence of things beneath the surface.Act Now, Act Together
From top to bottom, we are agile in putting ideas into action, and responsive to the ever-changing environment. We encourage a spirit of teamwork, collaboration and connectedness across all boundaries.Be True, Be Open
We believe the secret to sustained growth is to remain true to our principles, clients, employees and society. We foster an environment with fine kaze-to-shi, making everyone feel free to communicate openly.Own It, Enjoy It
We are accountable individually and collectively for the commitment we make. We find contentment and joy in fulfilling our role and refining the quality of our work.About the Corporate Logo
The motif of the symbol is an arrow. The symbol mark is composed of the initial letter "M" of Macromill, and is dyed in Macromill blue, which has been our corporate color since the foundation of the company. The symbol mark reflects two intentions.