History

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2026 January Merged with Acclimate Inc. and Centan Inc.
2025 June Delisted from the prime market
April CITATION JAPAN CO., LTD. becomes a consolidated subsidiary.
2024 July Acquired 100% of the shares of M-Force Inc. and made it a consolidated subsidiary.
Changed the company name (trade name) of H.M. Marketing Research, Inc. to QO,Inc.
January Monitas, Inc. into a wholly owned subsidiary.
2023 August Converted Monitas, Inc. into a consolidated subsidiary.
June MetrixLab Group is transferred to Toluna, and Toluna's stock is acquired and becomes an equity method affiliate.
2022 May Data consulting business is spun off and integrated into SOUTH Inc. and 71% of the company's stock is acquired to make it a subsidiary, and the company's name is changed to Eight Hundred, Inc.
April Acquired 100% of the shares of Acclimate Inc. and made it a consolidated subsidiary.
2021 July Renewed Group Vision
2020 July Macromill Embrain Co., Ltd. (Korea) listed on the KOSDAQ market.
January Macromill Consortium established.
January Merged with M-PROMO Co.
2019 July W&S Holdings Co., Ltd. changed its name to Macromill South East Asia, Inc.
March Acquired additional shares of W&S Holdings Co., Ltd. and made it a subsidiary (51% ownership)
January Launched AI analysis service jointly with NEC Corporation.
2018 October Tokyo Survey Research Inc. changed its name to H.M. Marketing Research, Inc.
July Acquires 51% of the shares of Tokyo Survey Research Inc. and makes it a subsidiary
January Acquired additional shares of Centan Inc. and made it a subsidiary (held by 51%)
2017 October Acquisition of shares of U.S. corporation Acturus, Inc. to make it a wholly owned subsidiary
September Formed business and capital alliance with W&S Holdings Co., Ltd.
March Relisted on the First Section of the Tokyo Stock Exchange
January Business and capital tie-up with Centan Inc.
2016 July Macromill Group as a whole Mission, Vision, Values formulated
April Unified corporate logo design for Macromill Group companies
Market research media "HoNote" is released.
2015 October Started joint research with Waseda University Data Science Institute
April Launched data collection and provision of services for MHS, a household panel survey.
Announced the establishment of new offices in Singapore and Mexico
March Business alliance with Nikkei Research
February Launched "Milltalk", a user-talk service.
2014 December Macromill Carenet, Inc. is established as a joint venture with CareNet,Inc.
October Acquired shares of MetrixLab B.V., a Dutch corporation, and made it a wholly owned subsidiary.
September Launched "AccessMill," an online activity log data x survey service.
April Delisting from the First Section of the Tokyo Stock Exchange
2013 December Acquires 51% of Dentsu Marketing Insight shares to make it a subsidiary and decides to change its name to Dentsu Macromill Insight, Inc.
October Launched the self-survey tool "Questant"
April Misecolle Inc. established and "Misecolle" service begins.
2012 August Merged the Korean subsidiaries Embrain and Macromill Korea,
Company name changed to Macromill Embrain.
March Dentsu Macromill is established as a joint venture with Dentsu Marketing Insight Inc.
Establishment of M-PROMO Co.
February Acquired 51% stake in South Korean research firm Embrain, making it a subsidiary.
2011 April Established a new company in China, Macromill China (Ming Road Market Research (Shanghai) Co.
Merged with Brand Data Bank, Inc.
January M-CUBE and Associates Inc. established (nowM-CUBE, INC.)
2010 August Took over the marketing research business of Yahoo Value Insight Corporation.
2009 October Becoming a wholly owned subsidiary of Brand Data Bank, Inc.
May Macromill Korea started operations in South Korea.
2008 July Established a new company, Macromill Korea Co.
2007 December "QPR", a consumer purchase history data service
2005 July Joined the Japan Business Federation (Keidanren)
Acquired shares of AIP Corporation and made it a subsidiary
April Listed on the First Section of the Tokyo Stock Exchange
February Launched GlobalMill service.
January Joined Keizai Doyukai (Japan Association of Corporate Executives)
2004 April Net Research Institute (now Macromill Research Institute) established.
February Kansai Branch established in Honmachi, Chuo-ku, Osaka
January Listed on the Tokyo Stock Exchange MOTHERS
Acquired Privacy Mark
2003 March Ranked 10th in the unlisted company category of Nikkei Venture's "Venture of the Year 2002
2002 December Joined the Japan Marketing Research Association
2001 December Company name (trade name) changed to Macromill, Inc.
2000 August Automated Internet Research System "AIRs" Cutover
Launched "QuickMill" and "OpenMill" services
January Established Macromill.com, Inc.