Businesses
Delivering the insights that truly matter to our customers.
Macromill uncovers the consumer insights our customers need, leveraging vast data from our high-quality, large-scale panel network.
Through a wide range of services—from global research to data analysis and marketing execution—we empower our clients to make confident, strategic decisions.
Macromill Group's Business
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Since its founding, Macromill has continued to lead the online research industry. Centered on our large-scale panel network of 36 million people in Japan, we deliver high-quality services to fulfill diverse research needs. Leveraging years of research expertise and refined operational methodologies honed on-site, we uncover increasingly complex consumer insights with high resolution. Through highly reliable data, we empower our client to make confident, strategic decisions.
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We develop comprehensive offline research services to uncover the deep psychology and behavioral principles of every consumer. We provide a diverse lineup of methodologies to capture real-world behavior, including interviews by moderators, central location tests, home use tests, and shopping behavior analysis at simulated stores. We assist clients in developing consumer-preferred products and creating optimal retail environments.
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We provide a self-service (DIY) research platform that enables professional-quality research at unmatched speed and low cost. Fulfilling the “need to know now” that arises in various situations, our services are available as early as the same day to support agile research. Even beginners can conduct research with the intuitive interface, and we assist in decision-making and actions with a hands-on feel gained by collecting data firsthand.
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We develop global research services leveraging a global panel network of over 100 million people across 90+ countries and regions. With group companies located worldwide and expertise rooted in local business practices and cultures, we deliver optimal solutions for every phase, from market entry to brand development.
We also conduct study and disseminate information regarding global markets through the Macromill Global Research Institute (MGRI). -
We integrate behavioral data, such as in-store and e-commerce purchase data and app usage logs, with attitudinal data from our proprietary large-scale consumer panels to capture consumers’ actual purchasing behavior and actual consumption from a multi-dimensional perspective. In addition, we quantitatively visualize the ROI of marketing measures through cross-media ad performance measurement and marketing mix modeling. From consumer understanding to ad optimization, we assist in data-driven decision-making.
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Beyond data provision, we leverage client data alongside Macromill’s diverse consumer datasets to provide end-to-end support for all business growth processes—from the formulation and consideration of management and business strategies to their implementation and verification. Additionally, we have established a total support framework for business challenges, including talent matching to incorporate external expertise.
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We leverage the full power our use of our own extensive data infrastructure and knowledge regarding consumer insights to provide end-to-end support for the PDCA cycle in the area of promotion, including strategic planning, advertisement distribution and the detailed measurement of effects. We take a data-driven and precise approach to maximize the return ROI of marketing activities.
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We assist the entire value creation process in the health sector, from the acquisition of functionality evidence through human clinical trials to the formulation of study and communication strategies from a consumer perspective in healthcare marketing. Leveraging advanced expertise and our data foundation, we link scientific evidence with consumer voices to support success in the healthcare market.
Service
For information about specific services and example implementations, please visit the product website.
Three strengths that enhance our businesses
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/ Strengths 01
High-quality panel network
We have built a global panel network of 130 million consumers worldwide, including 36 million in Japan.
Leveraging our extensive high-quality data infrastructure, we address a wide range of needs, from niche segment targeting to large-scale surveys, solving diverse marketing challenges both domestically and abroad.Global panel network
130
million＋
Domestic panel network
36
million＋
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/ Strengths 02
Broad-ranging data
We collect a diverse array of data—including attitudinal, purchase, online behavior, and media consumption—from panels with high-resolution attribute information. By integrating these datasets, we enable a multi-dimensional and profound understanding of consumers.
Attitudinal data
Purchase data
Online behavioral data
Viewing data
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/ Strengths 03
Extensive track record
Harnessing the expertise gained from over 30,000 annual projects and partnerships with more than 4,000 companies, we provide optimal solutions for every marketing challenge.。
Annual number of projects
30,000
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Annual number of client companies
4,000
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*as of June 2025
Our approach to uncovering essential insights
Technology Driven People Driven
“Harnessing the power of technology” and “human expertise” to uncover deeper consumer insights
With a panel network of 36 million in Japan and a track record of over 30,000 annual projects, we combine our vast data infrastructure and accumulated expertise with cutting-edge technologies like AI. This allows us to analyze consumer voices with unmatched speed and derive deeper insights.
However, no matter how much technology advances, it is people who drive and transform business. Through dialogue with our clients, we identify their true challenges. While leveraging technology, we provide creative proposals born from refined experience and sensibility, partnering with clients every step of the way until results are achieved.
By continuing to leverage both the power of technology and human creativity, we empower our clients’ decision-making and create lasting value for the future.