Macromill leverages trustworthy data from its high-quality panel network
to gain consumer insights that facilitate informed decision making.
/ Our Vision
Our Mission is to assist our clients in making informed decisions by providing consumer insights and consistently delivering value that exceeds their expectations. We have embraced this Vision to bring it to life.
We are developing a diverse range of businesses that capture consumer insights, leveraging our core strength in domestic and international research. We assist clients in all marketing phases by providing consistent support to help overcome their challenges using reliable data and expertise.
Online Research
We provide high-quality research services leveraging our large panel network of 36 million people in Japan. With the unrivaled expertise record we have accumulated since our foundation, we will capture consumer insights with meticulous precision.
Offline Research
We develop comprehensive offline research to capture consumer insights. We assist clients in developing consumer-preferred products and creating optimal retail environments by leveraging diverse methodologies.
Self-service/DIY Research
A self-service platform that enables professional-quality research at unmatched speed and low cost. Available as early as the same day, its intuitive interface assists in rapid decision-making.
Global Research
We develop global research leveraging a global panel network of over 100 million people across 90+ countries and regions. We deliver optimal solutions, from market entry to brand development.
デジタル&
データマーケティング
We leverage diverse consumer panel data to assist in data-driven marketing, from capturing actual purchasing behavior to performance measurement and investment optimization.
Consulting
We assist the entire process of business growth, from strategy to execution, by leveraging client data and our extensive consumer datasets.
Marketing Promotion
Leveraging our extensive data foundation and consumer insights, we provide end-to-end support from strategic planning to ad delivery and performance measurement. We deliver precise, data-driven approaches that drive results.
Life Science
We support value creation in the health sector, ranging from clinical trial evidence to study and strategy. Our expertise and data bridge scientific evidence with consumer insights to drive business success.
/ Strengths 01
High-quality panel network
Global panel network
Domestic panel network
/ Strengths 02
Broad-ranging data
/ Strengths 03
Extensive track record
Annual number of projects
Annual number of client companies
*as of June 2025
For information about specific services and example implementations, please visit the product website.
Uncovering consumer insights and supporting clients’ decision making leads to the creation of a properous future.
Through our business, Macromill is committed to builidng a sustainable society. For more information about our activities, please visit the Sustainability site.
Understanding the consumer “Now”
As an initiative to share data wth society, we regularly publish weekly fixed-point observation data gathered from internet surveys. In today’s rapidly changing world, we enhance society’s ability to make decisions with data by swiftly sharing the latest insights regarding consumer and business sentiment.