{"id":614,"date":"2023-04-05T10:35:02","date_gmt":"2023-04-05T01:35:02","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=614"},"modified":"2025-12-08T15:29:13","modified_gmt":"2025-12-08T06:29:13","slug":"average-revenue-per-user","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/average-revenue-per-user\/","title":{"rendered":"ARPU\uff08\u30a2\u30fc\u30d7\uff09\u3068\u306f\uff1f\u9867\u5ba2\u5358\u4fa1\u3092\u898b\u6975\u3081\u3066\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u6307\u6a19"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u7dcf\u984d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba21\u4eba\u3042\u305f\u308a\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u3092\u5f97\u3066\u3044\u308b\u304b\u300d\u3092\u6e2c\u308b\u6307\u6a19\u304c\u975e\u5e38\u306b\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/span>\u3002\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u308b\u306e\u304cARPU\uff08Average Revenue Per User\uff09\u3067\u3059\u3002\u7279\u306b\u901a\u4fe1\u4e8b\u696d\u8005\u3084SaaS\uff08Software as a Service\uff09\u3001<a href=\"\/service\/words\/subscription\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/a>\u578b\u30d3\u30b8\u30cd\u30b9\u3001\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u304b\u3089\u53ce\u76ca\u3092\u5f97\u308b\u30e2\u30c7\u30eb\u3067\u306f\u3001ARPU\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u6027\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u4e21\u9762\u3092\u6700\u9069\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u901a\u4fe1\u30ad\u30e3\u30ea\u30a2\u304c\u6708\u984d\u30d7\u30e9\u30f3\u3054\u3068\u306e\u5e73\u5747\u5358\u4fa1\u3092\u898b\u3066\u3001\u30d7\u30e9\u30f3\u69cb\u6210\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u5168\u4f53\u306e\u53ce\u76ca\u3092\u5e95\u4e0a\u3052\u3059\u308b\u3002\u3042\u308b\u3044\u306fSaaS\u4f01\u696d\u304c\u30b5\u30fc\u30d3\u30b9\u306e<a href=\"\/service\/words\/up-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a2\u30c3\u30d7\u30bb\u30eb<\/a>\u3084<a href=\"\/service\/words\/cross-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ed\u30b9\u30bb\u30eb<\/a>\u3092\u884c\u3044\u3001\u9867\u5ba21\u4eba\uff081\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3042\u305f\u308a\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3057\u3066<a href=\"\/service\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a>\u3092\u4f38\u3070\u3059\u3002<span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f<a href=\"\/service\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u306e\u6210\u5426\u3092\u306f\u304b\u308b\u6307\u6a19\u3068\u3057\u3066ARPU\u306f\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u7a3f\u3067\u306f\u3001ARPU\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u7b97\u51fa\u65b9\u6cd5\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u6d3b\u7528\u4e8b\u4f8b\u3001ARPU\u5411\u4e0a\u306e\u305f\u3081\u306e\u5177\u4f53\u7b56\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u4eca\u5f8c\u306e<a href=\"\/service\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u6226\u7565\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u6539\u5584\u306b\u3001ARPU\u3068\u3044\u3046\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">ARPU\u3068\u306f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">ARPU\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">ARPU\u306e\u7b97\u51fa\u65b9\u6cd5\u3068\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">ARPU\u3092\u652f\u3048\u308b\u95a2\u9023\u6307\u6a19<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">ARPU\u3092\u5f15\u304d\u4e0a\u3052\u308b\u5177\u4f53\u7b56<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u4e8b\u4f8b\u304b\u3089\u5b66\u3076ARPU\u6d3b\u7528<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">ARPU\u5411\u4e0a\u306e\u6ce8\u610f\u70b9\u3068\u8ab2\u984c<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">ARPU\u3068\u306f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u57fa\u672c\u5b9a\u7fa9<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\uff08Average Revenue Per User\uff09\u3068\u306f\u3001\u7279\u5b9a\u671f\u9593\u306b\u304a\u3051\u308b\u300c\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u984d\u300d\u3092\u793a\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002\u30e2\u30d0\u30a4\u30eb\u901a\u4fe1\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30b5\u30fc\u30d3\u30b9\u3001SaaS\u30e2\u30c7\u30eb\u306e\u3088\u3046\u306b\u3001\u7d99\u7d9a\u7684\u306b\u6599\u91d1\u3092\u5fb4\u53ce\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u5b9f\u969b\u306b1\u30e6\u30fc\u30b6\u30fc\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u53ce\u76ca\u306f\u3069\u308c\u304f\u3089\u3044\u304b\u300d\u3092\u5177\u4f53\u7684\u306a\u91d1\u984d\u3068\u3057\u3066\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">ARPA\u3084ARPC\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ARPU\u306b\u4f3c\u305f\u6982\u5ff5\u3068\u3057\u3066ARPA\uff08Average Revenue Per Account\uff09\u3084ARPC\uff08Average Revenue Per Customer\uff09\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u53b3\u5bc6\u306b\u8a00\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u533a\u5225\u3055\u308c\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>ARPU: 1\u30e6\u30fc\u30b6\u30fc\uff081\u4eba\uff09\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/li>\n\n\n\n<li>ARPA: 1\u30a2\u30ab\u30a6\u30f3\u30c8\uff08\u5951\u7d04\u5358\u4f4d\uff09\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/li>\n\n\n\n<li>ARPC: 1\u9867\u5ba2\uff08\u6cd5\u4eba\u3082\u542b\u3080\u53d6\u5f15\u5358\u4f4d\uff09\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001<a href=\"\/service\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u306eSaaS\u4f01\u696d\u3067\u306f\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u3084\u300c\u5951\u7d04\u300d\u3092\u57fa\u6e96\u306b\u3059\u308bARPA\u306e\u307b\u3046\u304c\u5b9f\u614b\u306b\u5373\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u3067\u306fARPU\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">ARPU\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u5b9a\u984d\u8ab2\u91d1\u30d3\u30b8\u30cd\u30b9\u306e\u53f0\u982d<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u69cb\u9020\u304c\u300c\u521d\u56de\u58f2\u308a\u5207\u308a\u578b\u300d\u304b\u3089\u300c\u7d99\u7d9a\u8ab2\u91d1\u578b\u300d\u3078\u3068\u5927\u304d\u304f\u30b7\u30d5\u30c8\u3057\u3066\u3044\u307e\u3059<\/span>\u3002\u3053\u306e\u306a\u304b\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u3092\u7d99\u7d9a\u7684\u306b\u5f97\u3089\u308c\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u6307\u6a19\u3068\u3057\u3066ARPU\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u306e\u4e0a\u6607<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e02\u5834\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3001\u5e83\u544a\u8cbb\u3084\u30bb\u30fc\u30eb\u30b9\u4eba\u4ef6\u8cbb\u306a\u3069\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\uff08CAC: Customer Acquisition Cost\uff09\u304c\u9ad8\u6b62\u307e\u308a\u3059\u308b\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081<span class=\"mdl_am_style_bold\">\u300c\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u3092\u6df1\u3081\u3066\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u300d\u6226\u7565\u304c\u6ce8\u76ee\u3055\u308c\u30011\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53ce\u76ca\u3092\u793a\u3059ARPU\u304c\u4f01\u696d\u6210\u9577\u3092\u6e2c\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">ARPU\u306e\u7b97\u51fa\u65b9\u6cd5\u3068\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u57fa\u672c\u306e\u7b97\u51fa\u5f0f<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ARPU\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ARPU =\u671f\u9593\u4e2d\u306e\u7dcf\u53ce\u76ca \/ \u671f\u9593\u4e2d\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3053\u3067\u300c\u671f\u9593\u300d\u306f1\u30f6\u6708\u30841\u56db\u534a\u671f\u30011\u5e74\u306a\u3069\u8a2d\u5b9a\u3057\u305f\u3044\u30b9\u30d1\u30f3\u306b\u5408\u308f\u305b\u307e\u3059\u3002\u307e\u305f\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3092\u3069\u3046\u5b9a\u7fa9\u3059\u308b\u304b\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u30ed\u30b0\u30a4\u30f3\u3084\u30a2\u30af\u30bb\u30b9\u304c\u3042\u3063\u305f\u6570\u3001\u8ab2\u91d1\u4e2d\u306e\u5951\u7d04\u8005\u6570\u3001\u306a\u3069\u4e8b\u696d\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8\uff08\u9867\u5ba2\u5358\u4fa1\u306e\u53ef\u8996\u5316\u3068\u6226\u7565\u7acb\u6848\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\u3092\u7b97\u51fa\u3059\u308c\u3070\u3001\u9867\u5ba2\u5358\u4fa1\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u628a\u63e1\u3067\u304d\u307e\u3059<\/span>\u3002\u9ad8ARPU\u306a\u3089\u300c\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u3081\u3067\u53ce\u76ca\u52b9\u7387\u304c\u826f\u3044\u300d\u3001\u4f4eARPU\u306e\u5834\u5408\u306f\u300c\u5358\u4fa1\u304c\u4f4e\u304f\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u306a\u3044\u3068\u5341\u5206\u306a\u5229\u76ca\u306b\u306a\u3089\u306a\u3044\u300d\u306a\u3069\u306e\u7279\u5fb4\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3066\u3001<span class=\"mdl_am_style_bold\">\u30b5\u30fc\u30d3\u30b9\u30d7\u30e9\u30f3\u306e\u8a2d\u8a08\u3084\u6599\u91d1\u6539\u5b9a\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u6226\u7565\u306a\u3069\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">ARPU\u3092\u652f\u3048\u308b\u95a2\u9023\u6307\u6a19<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306e\u95a2\u4fc2<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">LTV\uff08Lifetime Value\uff09\u306f\u300c1\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u300d\u3092\u793a\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002LTV\u3092\u7c21\u6613\u7684\u306b\u8868\u3059\u306b\u306f\u300cARPU \u00d7 \u5951\u7d04\u671f\u9593\uff08\u307e\u305f\u306f\u7d99\u7d9a\u671f\u9593\uff09\u300d\u3068\u3044\u3046\u6982\u5ff5\u7684\u306a\u516c\u5f0f\u304c\u3057\u3070\u3057\u3070\u4f7f\u308f\u308c\u307e\u3059\u3002\u3064\u307e\u308a<span class=\"mdl_am_style_bold\">ARPU\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001LTV\u306e\u5411\u4e0a\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u5b9f\u969b\u306eLTV\u3092\u6b63\u78ba\u306b\u6c42\u3081\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u3084\u6642\u9593\u4fa1\u5024\u3001\u8cbb\u7528\uff08\u30b5\u30dd\u30fc\u30c8\u30b3\u30b9\u30c8\u306a\u3069\uff09\u3082\u8003\u616e\u304c\u5fc5\u8981\u306a\u306e\u3067\u3001ARPU\u306f\u3042\u304f\u307e\u3067\u8981\u7d20\u306e\u3072\u3068\u3064\u306b\u904e\u304e\u306a\u3044\u70b9\u306b\u7559\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">Churn Rate\uff08\u89e3\u7d04\u7387\uff09\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\u3060\u3051\u3067\u306f\u300c\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u306e\u671f\u9593\u7d99\u7d9a\u3057\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u8981\u7d20\u304c\u898b\u3048\u306b\u304f\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059<\/span>\u3002\u305d\u3053\u3067\u89e3\u7d04\u7387\uff08Churn Rate\uff09\u3092\u5408\u308f\u305b\u3066\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5951\u7d04\u8005\u304c\u4e00\u5b9a\u671f\u9593\u7d99\u7d9a\u3057\u3066\u9ad8\u3044ARPU\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002Churn Rate\u304c\u9ad8\u3044\u3068\u3001\u3044\u304f\u3089ARPU\u304c\u9ad8\u304f\u3066\u3082\u9577\u671f\u7684\u306aLTV\u306f\u4f4e\u304f\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">A\/B\u30c6\u30b9\u30c8\u3084\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u306e\u7cbe\u5ea6\u5411\u4e0a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\u306e\u5909\u5316\u3092\u8ffd\u3046\u969b\u306b\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3084<a href=\"\/service\/words\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/a>\u304c\u5f79\u7acb\u3061\u307e\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u65bd\u7b56\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56\u3084\u6599\u91d1\u30d7\u30e9\u30f3\u6539\u5b9a\uff09\u3092\u5b9f\u65bd\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u3068\u3057\u306a\u304b\u3063\u305f\u30b0\u30eb\u30fc\u30d7\u3067ARPU\u306e\u63a8\u79fb\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u306e\u65bd\u7b56\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3059\u308b\u3002<span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3001ARPU\u6539\u5584\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u9375\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">ARPU\u3092\u5f15\u304d\u4e0a\u3052\u308b\u5177\u4f53\u7b56<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308b\u5ba2\u5358\u4fa1\u5411\u4e0a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u9867\u5ba2\u304c\u73fe\u5728\u5229\u7528\u3057\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3088\u308a\u3082\u4e0a\u4f4d\u30b0\u30ec\u30fc\u30c9\u306e\u30d7\u30e9\u30f3\u3084\u6a5f\u80fd\u3092\u63d0\u6848\u3057\u3066\u5229\u7528\u984d\u3092\u5897\u3084\u3059\u65bd\u7b56\u3067\u3059\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u95a2\u9023\u5546\u54c1\u3092\u8ffd\u52a0\u3067\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002\u3044\u305a\u308c\u3082\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u58f2\u4e0a\u3001\u3064\u307e\u308aARPU\u3092\u9ad8\u3081\u308b\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u969b\u3001<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u3067\u3001\u62bc\u3057\u58f2\u308a\u7684\u306a\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u9867\u5ba2\u96e2\u308c\uff08Churn\uff09\u3092\u62db\u304f\u6050\u308c\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u3068\u30d7\u30e9\u30f3\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u4e00\u5f8b\u306e\u4fa1\u683c\u3084\u30d7\u30e9\u30f3\u3092\u63d0\u793a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5229\u7528\u983b\u5ea6\u3084\u6a5f\u80fd<a href=\"\/service\/words\/needs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30cb\u30fc\u30ba<\/a>\u306b\u5fdc\u3058\u3066\u8907\u6570\u306e\u30d7\u30e9\u30f3\u3092\u7528\u610f\u3057\u3001\u9867\u5ba2\u304c\u81ea\u5206\u306b\u6700\u9069\u306a\u6599\u91d1\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d9\u30fc\u30b7\u30c3\u30af\u30d7\u30e9\u30f3\u30fb\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3\u30fb\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u3068\u6bb5\u968e\u3092\u8a2d\u3051\u3001<span class=\"mdl_am_style_bold\">\u305d\u308c\u305e\u308c\u306b\u660e\u78ba\u306a\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u4fa1\u5024\u306e\u30d7\u30e9\u30f3\u306b\u8a98\u5c0e\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30fc\u30d3\u30b9\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u62e1\u5145<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30e1\u30a4\u30f3\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u306f\u5225\u306b\u3001\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u30a2\u30c9\u30aa\u30f3\u3092\u7528\u610f\u3059\u308b\u306e\u3082ARPU\u5411\u4e0a\u7b56\u306e\u4e00\u3064\u3067\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u30af\u30e9\u30a6\u30c9\u30b9\u30c8\u30ec\u30fc\u30b8\u306a\u3089\u5bb9\u91cf\u62e1\u5927\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u30cf\u30a4\u30ec\u30be\u97f3\u8cea\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5b66\u7fd2\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u306e\u30b3\u30fc\u30c1\u30f3\u30b0\u8ffd\u52a0\u306a\u3069\u3001\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u4ed8\u52a0\u4fa1\u5024\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u4e8b\u4f8b\u304b\u3089\u5b66\u3076ARPU\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u901a\u4fe1\u30ad\u30e3\u30ea\u30a2\u306e\u6599\u91d1\u30d7\u30e9\u30f3\u6226\u7565<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u643a\u5e2f\u96fb\u8a71\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u56de\u7dda\u3092\u63d0\u4f9b\u3059\u308b\u901a\u4fe1\u30ad\u30e3\u30ea\u30a2\u306b\u3068\u3063\u3066\u3001ARPU\u306f\u6700\u91cd\u8981\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u5927\u5bb9\u91cf\u30c7\u30fc\u30bf\u30d7\u30e9\u30f3\u306e\u63a8\u9032\u3084\u5bb6\u65cf\u5272\u5f15\u3068\u30bb\u30c3\u30c8\u306b\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u7d50\u679c\u7684\u306b1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u6708\u984d\u6599\u91d1\u3092\u5f15\u304d\u4e0a\u3052\u308b\u6226\u7565\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u7121\u6599\u901a\u8a71\u5206\u3084<a href=\"\/service\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u4f7f\u3044\u653e\u984c\u306a\u3069\u306e<span class=\"mdl_am_style_bold\">\u7279\u5178\u3092\u4ed8\u4e0e\u3057\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u306a\u304c\u3089ARPU\u3092\u30a2\u30c3\u30d7\u3059\u308b\u4e8b\u4f8b\u3082\u591a\u6570\u898b\u3089\u308c\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">SaaS\u4f01\u696d\u306e\u30d7\u30e9\u30f3\u968e\u5c64\u5316\u3068\u30d0\u30f3\u30c9\u30eb<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">SaaS\u4f01\u696d\u3067\u306f\u3001\u521d\u5fc3\u8005\u5411\u3051\u306e\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u304b\u3089\u3001\u6a5f\u80fd\u62e1\u5f35\u7248\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3\u3001\u3055\u3089\u306b\u5927\u4f01\u696d\u5411\u3051\u306e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30d7\u30e9\u30f3\u306a\u3069\u8907\u6570\u6bb5\u968e\u306e\u30d7\u30e9\u30f3\u3092\u8a2d\u3051\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u306e\u6210\u9577\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u3066\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u4fc3\u3057\u3001ARPU\u3092\u9ad8\u3081\u308b\u72d9\u3044\u304c\u3042\u308b\u306e\u3067\u3059<\/span>\u3002\u307e\u305f\u3001\u8ffd\u52a0\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u9ad8\u5ea6\u306a<a href=\"\/service\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5206\u6790<\/a>\u6a5f\u80fd\u306a\u3069\u3092\u30d0\u30f3\u30c9\u30eb\u3057\u3001\u9ad8\u3044\u4fa1\u683c\u8a2d\u5b9a\u3067\u3082\u9867\u5ba2\u304c\u7d0d\u5f97\u3059\u308b\u3060\u3051\u306e\u4fa1\u5024\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u6700\u9069\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306b\u304a\u3044\u3066\u3082ARPU\u306f\u53ce\u76ca\u7ba1\u7406\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u30b2\u30fc\u30e0\u5185\u30a2\u30a4\u30c6\u30e0\u3084\u30ac\u30c1\u30e3\u8ab2\u91d1\u3092\u901a\u3058\u30661\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u3044\u304b\u306b\u9ad8\u3081\u308b\u304b\u304c\u52dd\u8ca0\u306b\u306a\u308b\u4e00\u65b9\u3001\u904e\u5270\u306a\u8ab2\u91d1\u8a98\u5c0e\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u53cd\u3092\u62db\u304f\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u904b\u55b6\u30c1\u30fc\u30e0\u306f<a href=\"\/service\/words\/data-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30c7\u30fc\u30bf\u5206\u6790<\/a>\u3092\u99c6\u4f7f\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u3084<a href=\"\/service\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3001\u30d0\u30e9\u30f3\u30b9\u8abf\u6574\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089ARPU\u5411\u4e0a\u3068\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306e\u4e21\u7acb\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">ARPU\u5411\u4e0a\u306e\u6ce8\u610f\u70b9\u3068\u8ab2\u984c<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u306e\u30d0\u30e9\u30f3\u30b9<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\u3092\u4e0a\u3052\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u306b\u8003\u3048\u308b\u3068\u3001\u5f37\u5f15\u306a\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u4fa1\u683c\u5f15\u304d\u4e0a\u3052\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u4e0d\u6e80\u304c\u9ad8\u307e\u308a\u3001\u89e3\u7d04\u7387\u304c\u4e0a\u6607\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059<\/span>\u3002\u7d50\u679c\u7684\u306bLTV\u3084\u4f01\u696d\u306e\u8a55\u5224\u3092\u640d\u306a\u3044\u3001\u9577\u671f\u7684\u306b\u306f\u30de\u30a4\u30ca\u30b9\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001<a href=\"\/service\/words\/cx\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09<\/a>\u3092\u640d\u306a\u308f\u306a\u3044\u7bc4\u56f2\u3067\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u904e\u5ea6\u306a\u30a2\u30c3\u30d7\u30bb\u30eb\u306b\u3088\u308b\u30a4\u30e1\u30fc\u30b8\u30c0\u30a6\u30f3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306bBtoC\u306e\u6d88\u8cbb\u8005\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u983b\u7e41\u306b\u9ad8\u984d\u30d7\u30e9\u30f3\u3084\u4ed8\u52a0\u30b5\u30fc\u30d3\u30b9\u3092\u52e7\u8a98\u3055\u308c\u308b\u3068\u3001\u9867\u5ba2\u304c\u300c\u62bc\u3057\u58f2\u308a\u611f\u300d\u300c\u91d1\u984d\u8ca0\u62c5\u3070\u304b\u308a\u5897\u3084\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046<span class=\"mdl_am_style_bold\">\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5370\u8c61<\/span>\u3092\u62b1\u304d\u3084\u3059\u3044\u3067\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56\u306f\u3042\u304f\u307e\u3067\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u300d\u76ee\u7684\u3067\u884c\u3044\u3001\u305d\u306e<span class=\"mdl_am_style_bold\">\u30e1\u30ea\u30c3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u6570\u3084\u58f2\u4e0a\u306e\u5b9a\u7fa9\u3001\u671f\u9593\u3001\u8ab2\u91d1\u5f62\u614b\u306a\u3069\u3092\u660e\u78ba\u306b\u3057\u3001\u30c7\u30fc\u30bf\u3092\u6b63\u78ba\u306b\u53d6\u5f97\u3059\u308b\u4ed5\u7d44\u307f\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/span>\u3002\u307e\u305f\u3001\u4e00\u62ec\u308a\u306bARPU\u3060\u3051\u3092\u898b\u3066\u3082\u3001\u512a\u826f\u9867\u5ba2\u5c64\u3068\u305d\u3046\u3067\u306a\u3044\u5c64\u3068\u3067\u306f\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"\/service\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u5225\u3084<a href=\"\/service\/words\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30db\u30fc\u30c8<\/a>\u5225\u306bARPU\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u9867\u5ba2\u7fa4\u304c\u53ce\u76ca\u306e\u67f1\u306a\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ARPU\uff08Average Revenue Per User\uff09\u306f\u3001\u7d99\u7d9a\u8ab2\u91d1\u30e2\u30c7\u30eb\u3084\u30b5\u30d6\u30b9\u30af\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u53ce\u76ca\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059<\/span>\u3002\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3059\u308b\u3068\u3001ARPU\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u30fb\u5411\u4e0a\u3055\u305b\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>ARPU\u306e\u7b97\u51fa\u5f0f\u3092\u660e\u78ba\u306b\u3057\u3001\u671f\u9593\u4e2d\u306e\u7dcf\u53ce\u76ca\u3068\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b<\/li>\n\n\n\n<li>LTV\u3084Churn Rate\u306a\u3069\u95a2\u9023\u6307\u6a19\u3068\u4f75\u7528\u3057\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b<\/li>\n\n\n\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u30d7\u30e9\u30f3\u8a2d\u8a08\u306e\u6700\u9069\u5316\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30fc\u30d3\u30b9\u306e\u8ffd\u52a0\u306a\u3069\u3067\u5ba2\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u308b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\u3068A\/B\u30c6\u30b9\u30c8\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u99c6\u4f7f\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3066\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u7dad\u6301\u3057\u3001\u904e\u5ea6\u306a\u55b6\u696d\u3084\u5024\u4e0a\u3052\u3067\u96e2\u53cd\u3092\u62db\u304b\u306a\u3044\u3088\u3046\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eca\u5f8c\u3082\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u3084\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u62e1\u5927\u3057\u3001\u8907\u6570\u306e\u6599\u91d1\u30d7\u30e9\u30f3\u3084\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u7528\u610f\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001<span class=\"mdl_am_style_bold\">\u300c\u65e2\u5b58\u9867\u5ba21\u4eba\u3042\u305f\u308a\u304b\u3089\u3044\u304b\u306b\u53ce\u76ca\u3092\u5f97\u308b\u304b\u300d\u3068\u3044\u3046ARPU\u306e\u91cd\u8981\u6027\u306f\u307e\u3059\u307e\u3059\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u305f\u3060\u3057\u3001ARPU\u5411\u4e0a\u3060\u3051\u3092\u8ffd\u6c42\u3057\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u3092\u640d\u306a\u3063\u305f\u308a\u3001\u89e3\u7d04\u7387\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u3082\u3042\u308b\u305f\u3081\u3001\u5168\u4f53\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u6975\u3081\u306a\u304c\u3089\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u8ffd\u52a0\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u3068\u9867\u5ba2\u306e\u53cc\u65b9\u304cWin-Win\u306e\u95a2\u4fc2\u3092\u7bc9\u3051\u308b\u5f62\u3067\u306eARPU\u5411\u4e0a\u304c\u7406\u60f3\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u7dcf\u984d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba21\u4eba\u3042\u305f\u308a\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u3092\u5f97\u3066\u3044\u308b\u304b\u300d\u3092\u6e2c\u308b\u6307\u6a19\u304c\u975e\u5e38\u306b\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u308b\u306e\u304cARPU\uff08Average Revenue Per User\uff09\u3067\u3059\u3002\u7279\u306b\u901a\u4fe1\u4e8b\u696d\u8005\u3084SaaS\uff08Software as a 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