{"id":26194,"date":"2026-06-26T14:03:52","date_gmt":"2026-06-26T05:03:52","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=26194"},"modified":"2026-06-26T14:03:52","modified_gmt":"2026-06-26T05:03:52","slug":"cac","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/cac\/","title":{"rendered":"CAC\u3068\u306f\uff1f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u201c\u305f\u3060\u306e\u6570\u5b57\u201d\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u6226\u7565\u7684\u306a\u8003\u3048\u65b9"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">SaaS\u3001D2C\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30a2\u30d7\u30ea\u4e8b\u696d\u2026\u2026\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3082\u3001<br>\u300c1\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u3001\u3044\u304f\u3089\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<br>\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u6b7b\u6d3b\u7684\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u306e\u554f\u3044\u306b\u660e\u78ba\u306b\u7b54\u3048\u308b\u6307\u6a19\u304c\u3001CAC\uff08Customer Acquisition Cost\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CAC\u306f\u3001\u3082\u306f\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084SaaS\u4f01\u696d\u3060\u3051\u306e\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u591a\u69d8\u5316\u3057\u305f\u4eca\u3001\u300c\u5e83\u544a\u8cbb\u306f\u304b\u3051\u3066\u3044\u308b\u306e\u306b\u3001\u5229\u76ca\u304c\u51fa\u306a\u3044\u300d<br>\u3068\u3044\u3046\u73fe\u8c61\u306e\u6839\u672c\u539f\u56e0\u3092\u3064\u304b\u3080\u305f\u3081\u306b\u3082\u3001\u3042\u3089\u3086\u308b\u696d\u7a2e\u3067\u91cd\u8996\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5358\u306a\u308b\u300c\u5b9a\u7fa9\u300d\u3084\u300c\u5f0f\u306e\u6697\u8a18\u300d\u3067\u306f\u306a\u304f\u3001<br>CAC\u3092\u3069\u3046\u4f7f\u3044\u3053\u306a\u305b\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d3\u30b8\u30cd\u30b9\u5224\u65ad\u306b\u5dee\u304c\u51fa\u308b\u306e\u304b\uff1f<br>\u3068\u3044\u3046\u5b9f\u8df5\u7684\u306a\u89b3\u70b9\u3067\u6398\u308a\u4e0b\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">CAC\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u57fa\u672c\u306e\u8a08\u7b97\u5f0f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\u300c\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u30b3\u30b9\u30c8\u300d\u3068\u306f\uff1f\u542b\u3081\u308b\u3079\u304d\u8cbb\u7528\u306e\u8003\u3048\u65b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">CAC\u306e\u826f\u3057\u60aa\u3057\u3092\u3069\u3046\u5224\u65ad\u3059\u308b\uff1f\u5358\u4f53\u3067\u306f\u610f\u5473\u304c\u306a\u3044\u7406\u7531<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u30c1\u30e3\u30cd\u30eb\u5225\u306bCAC\u306f\u3069\u3046\u5909\u308f\u308b\u304b\uff1f\u5206\u89e3\u306e\u30b9\u30b9\u30e1<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">CAC\u3092\u6539\u5584\u3059\u308b3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u5931\u6557\u3057\u304c\u3061\u306aCAC\u306e\u52d8\u9055\u3044\u30fb\u843d\u3068\u3057\u7a74<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">CAC\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3079\u304d\u4ed6\u306e\u6307\u6a19<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u5b9f\u4f8b\u3067\u7406\u89e3\u3059\u308bCAC\u306e\u904b\u7528\uff1aSaaS\u4f01\u696dA\u793e\u306e\u30b1\u30fc\u30b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u3092\u3064\u306a\u3050\u300c\u6a4b\u300d\u306b\u306a\u308b\u306e\u304cCAC<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index10\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1aCAC\u3068\u306f\u3001\u9867\u5ba2\u3092\u201c\u304a\u91d1\u3067\u8cb7\u3063\u3066\u3044\u308b\u201d\u3068\u3044\u3046\u611f\u899a\u3092\u6301\u3064\u305f\u3081\u306e\u6307\u6a19<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">CAC\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u57fa\u672c\u306e\u8a08\u7b97\u5f0f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CAC\uff08Customer Acquisition Cost\uff09\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3082\u3063\u3068\u30b7\u30f3\u30d7\u30eb\u306b\u8a00\u3046\u306a\u3089\u3001<br>\u300c\u305d\u306e\u304a\u5ba2\u3055\u3093\u3001\u3044\u304f\u3089\u6255\u3063\u3066\u9023\u308c\u3066\u304d\u305f\u306e\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306e\u7b54\u3048\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u57fa\u672c\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CAC = \u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u30b3\u30b9\u30c8 \u00f7 \u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\uff1a<a href=\"\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a<\/a>\u8cbb100\u4e07\u5186\u3092\u304b\u3051\u3066\u3001100\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u5834\u5408<br>\u2192 CAC = 1,000,000 \u00f7 100 = 10,000\u5186<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\u300c\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u30b3\u30b9\u30c8\u300d\u3068\u306f\uff1f\u542b\u3081\u308b\u3079\u304d\u8cbb\u7528\u306e\u8003\u3048\u65b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3053\u3067\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u306e\u304c\u3001\u300c\u4f55\u3092\u30b3\u30b9\u30c8\u306b\u542b\u3081\u308b\u3079\u304d\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u822c\u7684\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2714 \u542b\u3081\u308b\u3079\u304d\u30b3\u30b9\u30c8<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5e83\u544a\u8cbb\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3001SNS\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u4ee3\u7406\u5e97\u3078\u306e\u624b\u6570\u6599<\/li>\n\n\n\n<li>LP\u5236\u4f5c\u3084\u30d0\u30ca\u30fc\u5236\u4f5c\u306a\u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8cbb<\/li>\n\n\n\n<li>\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u306e\u4eba\u4ef6\u8cbb\uff08\u7372\u5f97\u306b\u76f4\u7d50\u3059\u308b\u5834\u5408\uff09<\/li>\n\n\n\n<li>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5831\u916c<\/li>\n\n\n\n<li>\u5c55\u793a\u4f1a\u30fb\u30a4\u30d9\u30f3\u30c8\u51fa\u5c55\u8cbb\uff08\u7372\u5f97\u76ee\u7684\u306e\u5834\u5408\uff09<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2714 \u542b\u3081\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u30b3\u30b9\u30c8<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306e\u65bd\u7b56\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3001CRM\uff09<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684\u306e\u5e83\u544a\uff08\u9593\u63a5\u7684\uff09<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d0\u30fc\u4ee3\u3001\u958b\u767a\u8cbb\u306a\u3069\u5168\u793e\u5171\u901a\u8cbb\u7528<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u76f4\u63a5\u7684\u306b\u201c\u65b0\u898f\u9867\u5ba2\u3092\u9023\u308c\u3066\u304f\u308b\u305f\u3081\u201d\u306b\u4f7f\u3063\u305f\u8cbb\u7528\u306b\u9650\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">CAC\u306e\u826f\u3057\u60aa\u3057\u3092\u3069\u3046\u5224\u65ad\u3059\u308b\uff1f\u5358\u4f53\u3067\u306f\u610f\u5473\u304c\u306a\u3044\u7406\u7531<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CAC\u3060\u3051\u3092\u898b\u3066\u300c\u9ad8\u3044\u300d\u300c\u4f4e\u3044\u300d\u3068\u5224\u65ad\u3059\u308b\u306e\u306f\u672c\u8cea\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u91cd\u8981\u306a\u306e\u306f\u3001\u6b21\u306e\u6307\u6a19\u3068\u306e\u201c\u30bb\u30c3\u30c8\u904b\u7528\u201d\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306e\u6bd4\u8f03\u304c\u5fc5\u9808<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/service\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\">LTV<\/a> \u00f7 CAC = \u53ce\u76ca\u6027\u3092\u6e2c\u308b\u9ec4\u91d1\u6bd4<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u822c\u7684\u306b\u8a00\u308f\u308c\u308b\u76ee\u5b89\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>LTV \u00f7 CAC = 3\uff1a\u5065\u5168\u30e9\u30a4\u30f3<\/li>\n\n\n\n<li>1\u301c2\uff1a\u63a1\u7b97\u30ae\u30ea\u30ae\u30ea<\/li>\n\n\n\n<li>1\u672a\u6e80\uff1a\u8d64\u5b57\u9867\u5ba2\u3092\u5897\u3084\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CAC\u306f\u5358\u72ec\u3067\u306f\u610f\u5473\u304c\u306a\u304f\u3001\u300c\u56de\u53ce\u53ef\u80fd\u304b\uff1f\u300d\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30d1\u30fc\u30c4\u3068\u3057\u3066\u4f7f\u3046\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u30c1\u30e3\u30cd\u30eb\u5225\u306bCAC\u306f\u3069\u3046\u5909\u308f\u308b\u304b\uff1f\u5206\u89e3\u306e\u30b9\u30b9\u30e1<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u3046\u3061\u306eCAC\u306f1\u4e07\u5186\u300d\u3068\u8a00\u3063\u3066\u3082\u3001\u305d\u308c\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u6765\u3066\u3044\u308b\u306e\u304b\u3067\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u6bd4\u8f03\u4f8b\uff08\u67b6\u7a7a\uff09<\/h3>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u30c1\u30e3\u30cd\u30eb<\/th><th>CAC<\/th><th>\u9867\u5ba2\u306eLTV<\/th><\/tr><\/thead><tbody><tr><td>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/td><td>\u00a58,000<\/td><td>\u00a520,000<\/td><\/tr><tr><td>Instagram\u5e83\u544a<\/td><td>\u00a54,500<\/td><td>\u00a510,000<\/td><\/tr><tr><td>\u30bb\u30df\u30ca\u30fc\u7d4c\u7531<\/td><td>\u00a515,000<\/td><td>\u00a550,000<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6570\u5b57\u3092\u898b\u308c\u3070\u660e\u3089\u304b\u3067\u3059\u304c\u3001CAC\u304c\u9ad8\u304f\u3066\u3082LTV\u304c\u4e0a\u56de\u308b\u306a\u3089\u60aa\u304f\u306a\u3044\u306e\u3067\u3059\u3002<br><span class=\"mdl_am_style_bold\">\u3053\u306e\u3088\u3046\u306b\u3001\u30c1\u30e3\u30cd\u30eb\u5358\u4f4d\u3067\u5206\u89e3\u3057\u3001\u201c\u8cbb\u7528\u5bfe\u52b9\u679c\u201d\u3092\u6e2c\u308b\u8a2d\u8a08\u529b\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">CAC\u3092\u6539\u5584\u3059\u308b3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CAC\u3092\u4e0b\u3052\u305f\u3044\u306a\u3089\u3001\u300c\u7372\u5f97\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u300d\u4ee5\u5916\u306b\u3082\u9053\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460 \u7372\u5f97\u6570\u3092\u5897\u3084\u3059\uff08\u5206\u6bcd\u306e\u6539\u5584\uff09<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>CVR\u3092\u4e0a\u3052\u308b\uff08LP\u6539\u5584\u3001\u30aa\u30d5\u30a1\u30fc\u306e\u5f37\u5316\uff09<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316\uff08\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\uff09<\/li>\n\n\n\n<li>\u30d5\u30a9\u30fc\u30e0\u306e\u6539\u5584\uff08\u96e2\u8131\u3092\u9632\u3050\uff09<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\uff08\u5206\u5b50\u306e\u524a\u6e1b\uff09<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>CPA\u306e\u5b89\u3044\u30c1\u30e3\u30cd\u30eb\u3078\u914d\u5206<\/li>\n\n\n\n<li>\u5185\u88fd\u5316\u306b\u3088\u308b\u5236\u4f5c\u8cbb\u524a\u6e1b<\/li>\n\n\n\n<li>\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306eAB\u30c6\u30b9\u30c8<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2462 \u7d99\u7d9a\u7387\u3084LTV\u3092\u4e0a\u3052\u3066\u300c\u56de\u53ce\u3067\u304d\u308b\u300d\u69cb\u9020\u306b\u3059\u308b<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u521d\u56de\u306e\u4f53\u9a13\u3092\u78e8\u3044\u3066\u30ea\u30d4\u30fc\u30c8\u3078\u3064\u306a\u3052\u308b<\/li>\n\n\n\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\uff0f\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5c0e\u7dda\u8a2d\u8a08<\/li>\n\n\n\n<li>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u65bd\u7b56\uff08CS\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u5f37\u5316\uff09<\/li>\n<\/ul>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u5931\u6557\u3057\u304c\u3061\u306aCAC\u306e\u52d8\u9055\u3044\u30fb\u843d\u3068\u3057\u7a74<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460\u300c\u5e83\u544a\u8cbb\u00f7\u9867\u5ba2\u6570\u300d\u3067\u6e08\u307e\u305b\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u672c\u6765\u306f\u4eba\u4ef6\u8cbb\u30fb\u5236\u4f5c\u8cbb\u306a\u3069\u3082\u542b\u3081\u308b\u3079\u304d<\/span>\u3002<br>\u7c21\u6613\u7684\u306a\u7b97\u51fa\u3068\u3001\u6b63\u78ba\u306aCAC\u3092\u5206\u3051\u3066\u8003\u3048\u308b\u306e\u304c\u5b9f\u52d9\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u30b5\u30f3\u30d7\u30eb\u6570\u304c\u5c11\u306a\u3044\u3046\u3061\u306bCAC\u3092\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">1\u30f6\u6708\u3060\u3051\u306e\u30c7\u30fc\u30bf\u3067\u5224\u65ad\u3059\u308b\u3068\u3001\u504f\u3063\u305f\u7d50\u679c\u306b\u5f15\u3063\u5f35\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3042\u308b\u7a0b\u5ea6\u306e<a href=\"\/service\/words\/sample-size\/\" target=\"_blank\" rel=\"noopener\">\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba<\/a>\uff0830\u301c50\u4ef6\u4ee5\u4e0a\uff09\u3092\u53d6\u308b\u307e\u3067\u8a55\u4fa1\u306f\u4fdd\u7559\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2462 \u201c1\u56de\u8cfc\u5165\u201d\u3060\u3051\u3067\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306b<a href=\"\/service\/words\/subscription\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b5\u30d6\u30b9\u30af<\/a>\u7cfb\u3067\u306f\u3001\u7d99\u7d9a\u3057\u3066\u3053\u305d\u5229\u76ca\u306b\u306a\u308b\u69cb\u9020\u3002<br>\u521d\u56de\u3060\u3051\u3092\u898b\u305fCAC\u3067\u306f\u5224\u65ad\u3092\u8aa4\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">CAC\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3079\u304d\u4ed6\u306e\u6307\u6a19<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CAC\u306f\u5358\u4f53\u3067\u306f\u300c\u30b3\u30b9\u30c8\u611f\u300d\u3092\u6e2c\u308b\u3060\u3051\u306e\u6307\u6a19\u3002<br>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u6307\u6a19<\/th><th>\u610f\u5473<\/th><th>CAC\u3068\u306e\u95a2\u4fc2<\/th><\/tr><\/thead><tbody><tr><td>LTV<\/td><td>\u9867\u5ba2\u304c\u751f\u6daf\u306b\u751f\u307f\u51fa\u3059\u5229\u76ca<\/td><td>\u56de\u53ce\u53ef\u80fd\u6027\u306e\u5224\u65ad\u8ef8<\/td><\/tr><tr><td>CVR<\/td><td>\u6d41\u5165\u2192\u7372\u5f97\u306e\u8ee2\u63db\u7387<\/td><td>\u5206\u6bcd\u3092\u5de6\u53f3\u3059\u308b<\/td><\/tr><tr><td>ROAS<\/td><td>\u5e83\u544a\u6295\u8cc7\u306e\u56de\u53ce\u7387<\/td><td>CAC\u306e\u53cd\u8ee2\u6307\u6a19\u3068\u3082\u8a00\u3048\u308b<\/td><\/tr><tr><td>Payback Period<\/td><td>CAC\u56de\u53ce\u307e\u3067\u306e\u671f\u9593<\/td><td>\u8cc7\u91d1\u7e70\u308a\u3078\u306e\u5f71\u97ff\u304c\u5927<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306bPayback Period\uff08\u56de\u53ce\u671f\u9593\uff09\u306f\u3001\u8cc7\u91d1\u52b9\u7387\u306e\u89b3\u70b9\u3067\u3082\u91cd\u8981\u306a<a href=\"\/service\/words\/kpi\/\" target=\"_blank\" rel=\"noopener\">KPI<\/a>\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u5b9f\u4f8b\u3067\u7406\u89e3\u3059\u308bCAC\u306e\u904b\u7528\uff1aSaaS\u4f01\u696dA\u793e\u306e\u30b1\u30fc\u30b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3042\u308b<a href=\"\/service\/words\/saas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SaaS<\/a>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7A\u793e\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u521d\u671fCAC\uff1a\u00a525,000<\/li>\n\n\n\n<li>LTV\uff1a\u00a530,000\uff08\u56de\u53ce\u30e9\u30a4\u30f3\u30ae\u30ea\u30ae\u30ea\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3053\u3067\u7740\u624b\u3057\u305f\u306e\u306f\u3001<\/p>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u767b\u9332\u7387\u306e\u5411\u4e0a \u2192 CAC \u00a522,000\u306b\u6539\u5584<\/li>\n\n\n\n<li>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u5f37\u5316 \u2192 \u7d99\u7d9a\u7387\u5411\u4e0a\u3067LTV \u00a545,000\u306b<\/li>\n\n\n\n<li>Facebook\u5e83\u544a\u304b\u3089\u30bb\u30df\u30ca\u30fc\u8a98\u5c0e\u578b\u306b\u5909\u66f4 \u2192 CAC\u306f\u00a530,000\u306b\u4e0a\u6607\u3057\u305f\u304c\u3001LTV\u304c\u00a580,000\u3068\u500d\u5897<\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u7d50\u679c\u3001CAC\u304c\u4e00\u6642\u7684\u306b\u4e0a\u304c\u3063\u3066\u3082\u3001LTV\u3092\u4f34\u3048\u3070\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306f\u5927\u6210\u529f\u3068\u3044\u3046\u597d\u4f8b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u3092\u3064\u306a\u3050\u300c\u6a4b\u300d\u306b\u306a\u308b\u306e\u304cCAC<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u8cbb\u7528\u3092\u4f7f\u3044\u3001\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u306f\u8cbb\u7528\u3092\u7ba1\u7406\u3059\u308b\u2500\u2500<br>\u4e21\u8005\u306e\u9593\u3067\u5171\u901a\u8a00\u8a9e\u306b\u306a\u308a\u5f97\u308b\u306e\u304c\u300cCAC\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30de\u30fc\u30b1\u5074\uff1a\u300c\u3053\u306e\u5e83\u544a\u306fCPA\u826f\u3044\u3067\u3059\uff01\u300d<\/li>\n\n\n\n<li>\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u5074\uff1a\u300c\u3067\u3001\u305d\u308c\u56de\u53ce\u3067\u304d\u308b\u306e\uff1f\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b\u3001CAC\u306f\u7d76\u597d\u306eKPI\u306b\u306a\u308a\u307e\u3059\u3002<br><span class=\"mdl_am_style_bold\">\u6570\u5b57\u306b\u5f37\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u3092\u76ee\u6307\u3059\u306a\u3089\u3001CAC\u306f\u907f\u3051\u3066\u901a\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index10\">\u307e\u3068\u3081\uff1aCAC\u3068\u306f\u3001\u9867\u5ba2\u3092\u201c\u304a\u91d1\u3067\u8cb7\u3063\u3066\u3044\u308b\u201d\u3068\u3044\u3046\u611f\u899a\u3092\u6301\u3064\u305f\u3081\u306e\u6307\u6a19<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CAC\u306f\u5358\u306a\u308b\u6570\u5b57\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br><span class=\"mdl_am_style_bold\">\u300c\u81ea\u5206\u305f\u3061\u306f\u3069\u308c\u3060\u3051\u6255\u3063\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u56de\u53ce\u3067\u304d\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<br>\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5168\u4f53\u3092\u898b\u901a\u3059\u30ec\u30f3\u30ba\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5358\u306b\u300c\u5e83\u544a\u8cbb\u306e\u52b9\u7387\u300d\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u306a\u3044<\/li>\n\n\n\n<li>\u30c1\u30e3\u30cd\u30eb\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u5546\u54c1\u5225\u306b\u5206\u89e3\u3057\u3066\u898b\u308b<\/li>\n\n\n\n<li>LTV\u3084\u7d99\u7d9a\u7387\u3068\u30bb\u30c3\u30c8\u3067\u6226\u7565\u5224\u65ad\u306b\u4f7f\u3046<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u3092\u610f\u8b58\u3057\u3066CAC\u3092\u904b\u7528\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u3001<br>\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u3067\u5f37\u3044<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u30c1\u30fc\u30e0\u3068\u3001<br>\u300c\u6570\u5b57\u306f\u3068\u3063\u3066\u308b\u3051\u3069\u52d5\u3051\u306a\u3044\u30c1\u30fc\u30e0\u300d\u306e\u5206\u304b\u308c\u9053\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u4f0a\u8cc0 \u6b63\u5fd7' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/iga.png' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u4e8b\u696d\u7d71\u62ec\u672c\u90e8 \u4e8b\u696d\u958b\u767a\u30e6\u30cb\u30c3\u30c8 \u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4eba\u9593\u4e2d\u5fc3\u8a2d\u8a08\u5c02\u9580\u5bb6<\/p>\n          <p class=\"name\">\u4f0a\u8cc0 \u6b63\u5fd7<\/p>\n          <p class=\"text\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u3092\u7d4c\u30662010\u5e74\u306b\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u306b\u5165\u793e\u3002BtoB\u30ea\u30b5\u30fc\u30c1\u4e8b\u696d\u306e\u6210\u9577\u30fb\u62e1\u5927\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3001\u540c\u9818\u57df\u306b\u304a\u3051\u308b\u300c\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30b5\u30fc\u30d3\u30b9\u300d\u3084\u300cUI\/UX\u30ea\u30b5\u30fc\u30c1\u30b5\u30fc\u30d3\u30b9\u300d\u306e\u7acb\u3061\u4e0a\u3052\u3092\u4e3b\u5c0e\u3002\u307e\u305f\u3001\u4e8b\u696d\u4f01\u753b\u90e8\u9580\u306b\u304a\u3044\u3066\u306f\u5168\u793e\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u306e\u5237\u65b0\u3084BI\u30c4\u30fc\u30eb\u5c0e\u5165\u3001\u751f\u7523\u6027\u6539\u5584\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306a\u3069\u3001\u7d44\u7e54\u57fa\u76e4\u306e\u5f37\u5316\u306b\u3082\u5f93\u4e8b\u3002\u73fe\u5728\u306f\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306b\u643a\u308f\u308a\u3001\u81ea\u3089\u591a\u6570\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u306a\u304c\u3089\u30bb\u30df\u30ca\u30fc\u767b\u58c7\u3082\u52d9\u3081\u308b\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>SaaS\u3001D2C\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30a2\u30d7\u30ea\u4e8b\u696d\u2026\u2026\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3082\u3001\u300c1\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u3001\u3044\u304f\u3089\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u6b7b\u6d3b\u7684\u306b\u91cd\u8981\u3067\u3059\u3002 \u3053\u306e\u554f\u3044\u306b\u660e\u78ba\u306b\u7b54\u3048\u308b\u6307\u6a19\u304c\u3001CAC\uff08Customer Acquisition Cost\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3067\u3059\u3002 CAC\u306f\u3001\u3082\u306f\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084SaaS\u4f01\u696d\u3060\u3051\u306e\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u591a\u69d8\u5316\u3057\u305f\u4eca\u3001\u300c\u5e83\u544a\u8cbb\u306f\u304b\u3051\u3066\u3044\u308b\u306e\u306b\u3001\u5229\u76ca\u304c\u51fa\u306a\u3044\u300d\u3068\u3044\u3046\u73fe\u8c61\u306e\u6839\u672c\u539f\u56e0\u3092\u3064\u304b\u3080\u305f\u3081\u306b\u3082\u3001\u3042\u3089\u3086\u308b\u696d\u7a2e\u3067\u91cd\u8996\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5358\u306a\u308b\u300c\u5b9a\u7fa9\u300d\u3084\u300c\u5f0f\u306e\u6697\u8a18\u300d\u3067\u306f\u306a\u304f\u3001CAC\u3092\u3069\u3046\u4f7f\u3044\u3053\u306a\u305b\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","words_cat":[15],"words_cat2":[],"mtheme":[253,176],"class_list":["post-26194","words","type-words","status-publish","hentry","words_cat-sa","mtheme-demand-generation","mtheme-btob-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/26194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/words"}],"version-history":[{"count":9,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/26194\/revisions"}],"predecessor-version":[{"id":26306,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/26194\/revisions\/26306"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=26194"}],"wp:term":[{"taxonomy":"words_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat?post=26194"},{"taxonomy":"words_cat2","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat2?post=26194"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=26194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}