{"id":24025,"date":"2026-04-02T13:00:06","date_gmt":"2026-04-02T04:00:06","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=24025"},"modified":"2026-04-02T13:59:28","modified_gmt":"2026-04-02T04:59:28","slug":"acv","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/acv\/","title":{"rendered":"ACV\u3068\u306f\uff1f\u55b6\u696d\u6210\u679c\u3068\u4e8b\u696d\u4fa1\u5024\u3092\u201c\u77ed\u671f\u3068\u9577\u671f\u201d\u3067\u6b63\u3057\u304f\u6e2c\u308b\u305f\u3081\u306e\u53ce\u76ca\u6307\u6a19\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u3084SaaS\u306e\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3088\u304f\u3042\u308b\u4f1a\u8a71\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u300c\u4eca\u6708\u3001\u53d7\u6ce8\u3067\u304d\u307e\u3057\u305f\uff01\u300d<\/li>\n\n\n\n<li>\u300c\u3059\u3054\u3044\uff01\u3061\u306a\u307f\u306b\u3001\u5e74\u9593\u3069\u308c\u304f\u3089\u3044\u306e\u58f2\u4e0a\uff1f\u300d<\/li>\n\n\n\n<li>\u300c\u3048\u3063\u3068\u2026\u521d\u671f\u8cbb\u7528\u304c\u3042\u3063\u3066\u3001\u6708\u984d\u306f\u2026\u3042\u308c\uff1f\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2500\u2500\u3053\u306e\u30e2\u30e4\u3063\u3068\u3057\u305f\u611f\u899a\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9f\u306f\u3001\u58f2\u4e0a\u306e\u898f\u6a21\u611f\u3084\u4e8b\u696d\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u306b\u306f\u3001<span class=\"mdl_am_style_bold\">\u201cACV\uff08Annual Contract Value\uff09\u201d<\/span><span class=\"mdl_am_style_bold\">\u3068\u3044\u3046\u6307\u6a19\u306e\u7406\u89e3\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>ACV\u306e\u6b63\u78ba\u306a\u5b9a\u7fa9<\/li>\n\n\n\n<li>ARR\u3084TCV\u3068\u306e\u9055\u3044<\/li>\n\n\n\n<li>\u55b6\u696dKPI\u3068\u3057\u3066\u306e\u6d3b\u7528\u6cd5<\/li>\n\n\n\n<li>\u5358\u4fa1\u6226\u7565\u3084LTV\u3078\u306e\u5f71\u97ff<\/li>\n\n\n\n<li>\u5b9f\u52d9\u3067\u306e\u96c6\u8a08\u3068\u6ce8\u610f\u70b9<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u3067\u3001<span class=\"mdl_am_style_bold\">\u6570\u5b57\u3060\u3051\u3067\u306f\u306a\u304f\u201c\u4f7f\u3044\u65b9\u3068\u610f\u5473\u201d\u304c\u8179\u843d\u3061\u3059\u308b\u8996\u70b9\u3067\u89e3\u8aac<\/span>\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">ACV\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u4e00\u8a00\u3067\u306e\u8aac\u660e<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">ARR\uff0fTCV\u3068\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">ACV\u3092\u4f7f\u3046\u610f\u5473\uff1a\u306a\u305c\u3053\u306e\u6307\u6a19\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">ACV\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3068\u5b9f\u52d9\u3067\u306e\u6271\u3044\u65b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">ACV\u3092\u4f7f\u3063\u305f\u55b6\u696dKPI\u30fb\u7d44\u7e54\u8a2d\u8a08\u306e\u8003\u3048\u65b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">ACV\u3092\u5206\u89e3\u3057\u3066\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">LTV\u3068\u306e\u95a2\u4fc2\u6027\uff1aACV\u306f\u201c\u5165\u308a\u53e3\u201d\u3001LTV\u306f\u201c\u751f\u6daf\u4fa1\u5024\u201d<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u3088\u304f\u3042\u308bACV\u6d3b\u7528\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u5bfe\u7b56<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">ACV\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u6226\u7565\u30a2\u30a4\u30c7\u30a2<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index10\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1aACV\u3068\u306f\u201c\u4eca\u3053\u306e\u53d7\u6ce8\u304c\u6301\u3064\u4e8b\u696d\u30a4\u30f3\u30d1\u30af\u30c8\u201d\u3092\u53ef\u8996\u5316\u3059\u308b\u30b7\u30f3\u30d7\u30eb\u3067\u5f37\u529b\u306a\u6307\u6a19<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">ACV\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u4e00\u8a00\u3067\u306e\u8aac\u660e<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV\uff08Annual Contract Value\uff09\u3068\u306f\u3001<br><span class=\"mdl_am_style_bold\">1\u9867\u5ba2\u3042\u305f\u308a\u306e\u5e74\u9593\u5951\u7d04\u91d1\u984d\uff08\u5e74\u5546\u63db\u7b97\u30d9\u30fc\u30b9\u306e\u53d7\u6ce8\u984d\uff09\u3092\u793a\u3059\u6307\u6a19<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3082\u3063\u3068\u30b7\u30f3\u30d7\u30eb\u306b\u8a00\u3048\u3070\uff1a<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u3053\u306e\u5951\u7d04\u304c\u5e74\u9593\u30d9\u30fc\u30b9\u3067\u3044\u304f\u3089\u306e\u58f2\u4e0a\u3092\u751f\u3080\u304b\uff1f\u300d<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3092\u8868\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">ARR\uff0fTCV\u3068\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305a\u306f\u6df7\u4e71\u3057\u3084\u3059\u3044\u6307\u6a19\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th><strong>\u6307\u6a19<\/strong><\/th><th><strong>\u610f\u5473<\/strong><\/th><th><strong>\u542b\u307e\u308c\u308b\u5185\u5bb9<\/strong><\/th><th><strong>\u4f7f\u308f\u308c\u65b9<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>ACV<\/strong><\/td><td>\u5e74\u9593\u5951\u7d04\u91d1\u984d<\/td><td>\u6708\u984d\u00d712 + \u5e74\u984d\u8ab2\u91d1\u7b49\uff08\u521d\u671f\u8cbb\u7528\u306f\u9664\u5916\u304c\u591a\u3044\uff09<\/td><td>\u55b6\u696d\u5358\u4fa1\uff0f\u58f2\u4e0a\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306e\u628a\u63e1<\/td><\/tr><tr><td><strong>ARR<\/strong><\/td><td>\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca<\/td><td>\u5e74\u9593\u3067\u7e70\u308a\u8fd4\u3057\u767a\u751f\u3059\u308b\u53ce\u76ca\u306e\u307f\uff08\u7d4c\u5e38\u53ce\u76ca\uff09<\/td><td>\u8ca1\u52d9KPI\uff0f\u6295\u8cc7\u5bb6\u5411\u3051\u6307\u6a19<\/td><\/tr><tr><td><strong>TCV<\/strong><\/td><td>\u7dcf\u5951\u7d04\u91d1\u984d<\/td><td>\u5951\u7d04\u671f\u9593\u5168\u4f53\u306e\u5408\u8a08\u91d1\u984d\uff08\u521d\u671f\u8cbb\u7528\u8fbc\u307f\uff09<\/td><td>\u5951\u7d04\u898f\u6a21\u306e\u628a\u63e1\u3001\u521d\u671f\u58f2\u4e0a\u306e\u898b\u7a4d\u3082\u308a\u306b\u4f7f\u3046<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>ACV\uff1a\u55b6\u696d\u5358\u4fa1\uff0f\u6226\u7565\u8a2d\u8a08\u5411\u3051<\/li>\n\n\n\n<li>ARR\uff1aSaaS\u306e\u5065\u5168\u6027\u3092\u6e2c\u308b\u53ce\u76ca\u6307\u6a19<\/li>\n\n\n\n<li>TCV\uff1a\u5168\u4f53\u306e\u5951\u7d04\u898f\u6a21\u3092\u6e2c\u308b\u201c\u77ac\u9593\u98a8\u901f\u201d\u306e\u3088\u3046\u306a\u6307\u6a19<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">ACV\u3092\u4f7f\u3046\u610f\u5473\uff1a\u306a\u305c\u3053\u306e\u6307\u6a19\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV\u306f\u3001<a href=\"\/service\/words\/saas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SaaS<\/a>\u3084<a href=\"\/service\/words\/subscription\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/a>\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460 \u55b6\u696d\u5358\u4fa1\u306e\u5e73\u5747\u3092\u51fa\u3059\u3053\u3068\u3067\u300c\u518d\u73fe\u6027\u300d\u304c\u898b\u3048\u308b<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5358\u4fa1\u304c\u30d0\u30e9\u30d0\u30e9\u3060\u3068\u3001\u6226\u7565\u304c\u7d44\u307f\u306b\u304f\u3044<\/li>\n\n\n\n<li>ACV\u304c\u5b89\u5b9a\u3057\u3066\u3044\u308c\u3070\u3001\u300c\u4f55\u4ef6\u7372\u5f97\u3059\u308c\u3070\u3044\u304f\u3089\u306b\u306a\u308b\u304b\u300d\u304c\u8aad\u3081\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192 \u6708\u6b21\u55b6\u696d\u6210\u679c\u3092\u201c\u77ed\u671f<a href=\"\/service\/words\/kpi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">KPI<\/a>\u201d\u3068\u3057\u3066\u5b9a\u91cf\u5316\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u6226\u7565\u8a2d\u8a08\u306b\u5f79\u7acb\u3064<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\uff1aACV \u00a55,000,000<\/li>\n\n\n\n<li>\u30df\u30c3\u30c9\u30de\u30fc\u30b1\u30c3\u30c8\uff1aACV \u00a51,000,000<\/li>\n\n\n\n<li>SMB\uff1aACV \u00a5300,000<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192\u5358\u4fa1\u304c\u9055\u3048\u3070\u3001\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u3001\u55b6\u696d\u624b\u6cd5\u3001\u30b3\u30b9\u30c8\u69cb\u9020\u3082\u5909\u308f\u308b<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2462 CAC\u3084LTV\u3068\u306e\u9023\u643a\u3067\u300c\u6295\u8cc7\u52b9\u7387\u300d\u304c\u6e2c\u308c\u308b<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>CAC \u00a5100,000\u3067ACV \u00a5150,000\uff1a\u2192\u201c\u521d\u5e74\u5ea6\u3067\u56de\u53ce\u3067\u304d\u308b\u201d<\/li>\n\n\n\n<li>CAC \u00a5300,000\u3067ACV \u00a5200,000\uff1a\u2192\u56de\u53ce\u306b2\u5e74\u304b\u304b\u308b\uff1f\u2192LTV\u6b21\u7b2c<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192  \u55b6\u696d\u30fb<a href=\"\/service\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u6295\u8cc7\u5224\u65ad\u306b\u76f4\u7d50<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">ACV\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3068\u5b9f\u52d9\u3067\u306e\u6271\u3044\u65b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV = \uff08\u5951\u7d04\u91d1\u984d \u2212 \u521d\u671f\u8cbb\u7528\uff09\u00f7 \u5951\u7d04\u5e74\u6570<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b1\uff1a\u6708\u984d\u00a550,000\u30011\u5e74\u5951\u7d04\uff08\u521d\u671f\u8cbb\u7528\u00a5100,000\uff09<br>\u2192 ACV = \u00a550,000 \u00d7 12 = \u00a5600,000\uff08\u521d\u671f\u8cbb\u7528\u306f\u9664\u5916\uff09<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b2\uff1a\u7dcf\u984d\u00a52,000,000\uff08\u521d\u671f\u8cbb\u7528\u00a5500,000\uff09\u30012\u5e74\u5951\u7d04<br>\u2192 ACV = \uff082,000,000 \u2212 500,000\uff09\u00f7 2 = \u00a5750,000<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u521d\u671f\u8cbb\u7528\u3092\u542b\u3081\u308b\u304b\u306f\u4f01\u696d\u3054\u3068\u306b\u30eb\u30fc\u30eb\u304c\u7570\u306a\u308b\uff08\u660e\u793a\u3059\u3079\u304d\uff09<\/li>\n\n\n\n<li>\u4e00\u62ec\u5951\u7d04\u30fb\u5e74\u984d\u4e00\u62ec\u3082\u201c\u5e74\u5546\u63db\u7b97\u201d\u306b\u3057\u3066\u6bd4\u8f03\u3059\u308b<\/li>\n\n\n\n<li>ACV\u306f\u300c\u5e74\u9593\u5e73\u5747\u300d\u3067\u6bd4\u8f03\u3067\u304d\u308b\u304b\u3089\u3053\u305d\u4f7f\u3044\u3084\u3059\u3044<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">ACV\u3092\u4f7f\u3063\u305f\u55b6\u696dKPI\u30fb\u7d44\u7e54\u8a2d\u8a08\u306e\u8003\u3048\u65b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV\u306f\u55b6\u696d\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460 \u6708\u9593\u58f2\u4e0a\u76ee\u6a19\u3068ACV\u3067\u201c\u5fc5\u8981\u53d7\u6ce8\u6570\u201d\u3092\u5272\u308a\u51fa\u3059<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\uff1a\u76ee\u6a19\u00a510,000,000\u3001ACV \u00a5500,000<br>\u2192 \u5fc5\u8981\u53d7\u6ce8\u6570\uff1d20\u4ef6<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192 \u3055\u3089\u306b\u5546\u8ac7\u5316\u7387\u3001\u6848\u4ef6\u5316\u7387\u304b\u3089\u9006\u7b97\u3057\u3066<span class=\"mdl_am_style_bold\">\u30a2\u30dd\u4ef6\u6570\u3084<a href=\"\/service\/words\/mql\/\" target=\"_blank\" rel=\"noopener\">MQL<\/a>\u6570\u3092\u5b9a\u7fa9\u53ef\u80fd<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u55b6\u696d\u62c5\u5f53\u3054\u3068\u306e\u751f\u7523\u6027\u3092ACV\u3067\u6bd4\u8f03<\/h3>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th><strong>\u62c5\u5f53\u8005<\/strong><\/th><th><strong>\u53d7\u6ce8\u4ef6\u6570<\/strong><\/th><th><strong>ACV\u5e73\u5747<\/strong><\/th><th><strong>\u5408\u8a08\u58f2\u4e0a<\/strong><\/th><\/tr><\/thead><tbody><tr><td>A\u3055\u3093<\/td><td>10\u4ef6<\/td><td>\u00a5300,000<\/td><td>\u00a53,000,000<\/td><\/tr><tr><td>B\u3055\u3093<\/td><td>5\u4ef6<\/td><td>\u00a51,000,000<\/td><td>\u00a55,000,000<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192 \u300c\u8ab0\u304c\u201c\u9ad8\u5358\u4fa1\u306a\u6848\u4ef6\u201d\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u300d\u304c\u660e\u78ba\u306b<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">ACV\u3092\u5206\u89e3\u3057\u3066\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u6539\u5584\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV =\uff08\u57fa\u672c\u5229\u7528\u6599 \u00d7 \u30e9\u30a4\u30bb\u30f3\u30b9\u6570\uff09\uff0b\uff08\u30aa\u30d7\u30b7\u30e7\u30f3\u8cbb\u7528\uff09<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6539\u5584\u65bd\u7b56\u306e\u4f8b<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e9\u30a4\u30bb\u30f3\u30b9\u6570\u3092\u5897\u3084\u3059\u63d0\u6848<\/li>\n\n\n\n<li>\u30aa\u30d7\u30b7\u30e7\u30f3\u8ffd\u52a0\u306e\u30af\u30ed\u30b9\u30bb\u30eb\uff0f\u30a2\u30c3\u30d7\u30bb\u30eb<\/li>\n\n\n\n<li>\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u30d7\u30e9\u30f3\u306e\u5c0e\u5165<\/li>\n\n\n\n<li>\u521d\u671f\u8cbb\u7528\u524a\u6e1b\u3067\u201c\u5e74\u984d\u8ab2\u91d1\u306e\u5f37\u5316\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192<span class=\"mdl_am_style_bold\">ACV\u304c\u4f38\u3073\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u201c1\u793e\u3042\u305f\u308a\u306e\u4fa1\u5024\u63d0\u4f9b\u304c\u5927\u304d\u304f\u306a\u308b\u201d\u3068\u3044\u3046\u3053\u3068\u3002<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">LTV\u3068\u306e\u95a2\u4fc2\u6027\uff1aACV\u306f\u201c\u5165\u308a\u53e3\u201d\u3001LTV\u306f\u201c\u751f\u6daf\u4fa1\u5024\u201d<\/h2>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>ACV = \u521d\u5e74\u5ea6\u58f2\u4e0a\uff08\u5e74\u5546\u30d9\u30fc\u30b9\uff09<\/li>\n\n\n\n<li>LTV = \u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u7dcf\u53ce\u76ca<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192 \u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">ACV\u304c\u9ad8\u304f\u3066\u3082<a href=\"\/service\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u304c\u77ed\u3051\u308c\u3070\u5fae\u5999<\/span>\u3002\u9006\u3082\u307e\u305f\u7136\u308a\u3002<\/p>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th><strong>ACV<\/strong><\/th><th><strong>\u7d99\u7d9a\u5e74\u6570<\/strong><\/th><th><strong>LTV<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u00a5500,000<\/td><td>1\u5e74<\/td><td>\u00a5500,000<\/td><\/tr><tr><td>\u00a5300,000<\/td><td>5\u5e74<\/td><td>\u00a51,500,000<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192  CS\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff09\u3068\u306e\u9023\u643a\u3067\u3001ACV\u2192LTV\u6700\u5927\u5316\u306e\u52d5\u7dda\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u3088\u304f\u3042\u308bACV\u6d3b\u7528\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u5bfe\u7b56<\/h2>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th><strong>\u5931\u6557\u4f8b<\/strong><\/th><th><strong>\u554f\u984c\u70b9<\/strong><\/th><th><strong>\u5bfe\u7b56<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u521d\u671f\u8cbb\u7528\u3092\u542b\u3081\u3066ACV\u3092\u7b97\u51fa<\/td><td>\u6570\u5b57\u306e\u4e00\u8cab\u6027\u304c\u53d6\u308c\u306a\u3044<\/td><td>\u8a08\u7b97\u30eb\u30fc\u30eb\u3092\u660e\u6587\u5316\uff06\u793e\u5185\u7d71\u4e00<\/td><\/tr><tr><td>ACV\u3060\u3051\u898b\u3066\u55b6\u696d\u8a55\u4fa1<\/td><td>\u5358\u4fa1\u306f\u9ad8\u304f\u3066\u3082\u89e3\u7d04\u7387\u304c\u9ad8\u3044<\/td><td>LTV\u30fb\u7d99\u7d9a\u7387\u3068\u30bb\u30c3\u30c8\u3067\u898b\u308b<\/td><\/tr><tr><td>\u5168\u6848\u4ef6\u3092ACV\u3067\u6bd4\u8f03<\/td><td>\u30b9\u30dd\u30c3\u30c8\u5951\u7d04\u30fbPoC\u6848\u4ef6\u306a\u3069\u306f\u6bd4\u8f03\u4e0d\u53ef<\/td><td>\u6848\u4ef6\u30bf\u30a4\u30d7\u3067\u9664\u5916\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/td><\/tr><tr><td>ACV\u306e\u5b9a\u7fa9\u304c\u66d6\u6627<\/td><td>\u30c1\u30fc\u30e0\u5185\u3067\u8aa4\u89e3\u30fb\u6df7\u4e71<\/td><td>KPI\u5b9a\u7fa9\u66f8\u3092\u6574\u5099\uff06\u5b9a\u671f\u30ec\u30d3\u30e5\u30fc<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">ACV\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u6226\u7565\u30a2\u30a4\u30c7\u30a2<\/h2>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u4fa1\u683c\u30d7\u30e9\u30f3\u306e\u898b\u76f4\u3057\uff08\u4e0a\u4f4d\u30d7\u30e9\u30f3\u306e\u8a2d\u8a08\uff09<\/li>\n\n\n\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u3067\u5927\u53e3\u72d9\u3044<\/li>\n\n\n\n<li>\u5e74\u9593\u5951\u7d04\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff08\u5272\u5f15\uff0f\u6a5f\u80fd\u8ffd\u52a0\uff09<\/li>\n\n\n\n<li>\u521d\u56de\u63d0\u6848\u6642\u306b\u201c\u62e1\u5f35\u5229\u7528\u306e\u30d3\u30b8\u30e7\u30f3\u201d\u3092\u793a\u3059<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u2192 ACV\u5411\u4e0a\u306f\u3001\u5358\u306a\u308b\u58f2\u4e0a\u5897\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"mdl_am_style_bold\">\u201c\u771f\u306e\u8ab2\u984c\u89e3\u6c7a\u529b\u201d\u3092\u8a3c\u660e\u3059\u308b\u6307\u6a19<\/span>\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index10\">\u307e\u3068\u3081\uff1aACV\u3068\u306f\u201c\u4eca\u3053\u306e\u53d7\u6ce8\u304c\u6301\u3064\u4e8b\u696d\u30a4\u30f3\u30d1\u30af\u30c8\u201d\u3092\u53ef\u8996\u5316\u3059\u308b\u30b7\u30f3\u30d7\u30eb\u3067\u5f37\u529b\u306a\u6307\u6a19<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV\u306f\u3001\u5358\u306a\u308b\u6570\u5b57\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u305d\u308c\u306f\u2500\u2500<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u55b6\u696d\u6d3b\u52d5\u306e\u5358\u4fa1\u3092\u53ef\u8996\u5316\u3057<\/li>\n\n\n\n<li>\u55b6\u696d\u6226\u7565\u3068\u30de\u30fc\u30b1\u65bd\u7b56\u3092\u3064\u306a\u304e<\/li>\n\n\n\n<li>LTV\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u304b\u3089\u4e8b\u696d\u306e\u5065\u5168\u6027\u3092\u898b\u6975\u3081<\/li>\n\n\n\n<li>\u5168\u4f53\u58f2\u4e0a\u306e\u518d\u73fe\u6027\u3068\u6210\u9577\u6027\u3092\u6e2c\u308b\u201c\u6838\u201d\u306b\u306a\u308b\u6307\u6a19\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ACV\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308c\u3070\u3001<br>\u300c\u3068\u306b\u304b\u304f\u6570\u3092\u53d6\u308b\u300d\u304b\u3089<br>\u300c\u4fa1\u5024\u3042\u308b\u53d7\u6ce8\u3092\u3001\u78ba\u5b9f\u306b\u7a4d\u307f\u4e0a\u3052\u308b\u300d\u3078\u3068\u3001\u55b6\u696d\u6d3b\u52d5\u306f\u5909\u308f\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u4f0a\u8cc0 \u6b63\u5fd7' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/iga.png' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u4e8b\u696d\u7d71\u62ec\u672c\u90e8 \u4e8b\u696d\u958b\u767a\u30e6\u30cb\u30c3\u30c8 \u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u4eba\u9593\u4e2d\u5fc3\u8a2d\u8a08\u5c02\u9580\u5bb6<\/p>\n          <p class=\"name\">\u4f0a\u8cc0 \u6b63\u5fd7<\/p>\n          <p class=\"text\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u3092\u7d4c\u30662010\u5e74\u306b\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u306b\u5165\u793e\u3002BtoB\u30ea\u30b5\u30fc\u30c1\u4e8b\u696d\u306e\u6210\u9577\u30fb\u62e1\u5927\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3001\u540c\u9818\u57df\u306b\u304a\u3051\u308b\u300c\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30b5\u30fc\u30d3\u30b9\u300d\u3084\u300cUI\/UX\u30ea\u30b5\u30fc\u30c1\u30b5\u30fc\u30d3\u30b9\u300d\u306e\u7acb\u3061\u4e0a\u3052\u3092\u4e3b\u5c0e\u3002\u307e\u305f\u3001\u4e8b\u696d\u4f01\u753b\u90e8\u9580\u306b\u304a\u3044\u3066\u306f\u5168\u793e\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u306e\u5237\u65b0\u3084BI\u30c4\u30fc\u30eb\u5c0e\u5165\u3001\u751f\u7523\u6027\u6539\u5584\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306a\u3069\u3001\u7d44\u7e54\u57fa\u76e4\u306e\u5f37\u5316\u306b\u3082\u5f93\u4e8b\u3002\u73fe\u5728\u306f\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306b\u643a\u308f\u308a\u3001\u81ea\u3089\u591a\u6570\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u306a\u304c\u3089\u30bb\u30df\u30ca\u30fc\u767b\u58c7\u3082\u52d9\u3081\u308b\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u3084SaaS\u306e\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3088\u304f\u3042\u308b\u4f1a\u8a71\uff1a \u300c\u4eca\u6708\u3001\u53d7\u6ce8\u3067\u304d\u307e\u3057\u305f\uff01\u300d \u300c\u3059\u3054\u3044\uff01\u3061\u306a\u307f\u306b\u3001\u5e74\u9593\u3069\u308c\u304f\u3089\u3044\u306e\u58f2\u4e0a\uff1f\u300d \u300c\u3048\u3063\u3068\u2026\u521d\u671f\u8cbb\u7528\u304c\u3042\u3063\u3066\u3001\u6708\u984d\u306f\u2026\u3042\u308c\uff1f\u300d \u2500\u2500\u3053\u306e\u30e2\u30e4\u3063\u3068\u3057\u305f\u611f\u899a\u3002 \u5b9f\u306f\u3001\u58f2\u4e0a\u306e\u898f\u6a21\u611f\u3084\u4e8b\u696d\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u201cACV\uff08Annual Contract Value\uff09\u201d\u3068\u3044\u3046\u6307\u6a19\u306e\u7406\u89e3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001 ACV\u306e\u6b63\u78ba\u306a\u5b9a\u7fa9 ARR\u3084TCV\u3068\u306e\u9055\u3044 \u55b6\u696dKPI\u3068\u3057\u3066\u306e\u6d3b\u7528\u6cd5 \u5358\u4fa1\u6226\u7565\u3084LTV\u3078\u306e\u5f71\u97ff \u5b9f\u52d9\u3067\u306e\u96c6\u8a08\u3068\u6ce8\u610f\u70b9 \u307e\u3067\u3001\u6570\u5b57\u3060\u3051\u3067\u306f\u306a\u304f\u201c\u4f7f\u3044\u65b9\u3068\u610f\u5473\u201d\u304c\u8179\u843d\u3061\u3059\u308b\u8996\u70b9\u3067\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002 ACV\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u4e00\u8a00\u3067\u306e\u8aac\u660e A\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","words_cat":[17],"words_cat2":[],"mtheme":[249,213],"class_list":["post-24025","words","type-words","status-publish","hentry","words_cat-a","mtheme-unit-economics","mtheme-digital-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/24025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/words"}],"version-history":[{"count":9,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/24025\/revisions"}],"predecessor-version":[{"id":24888,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/24025\/revisions\/24888"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=24025"}],"wp:term":[{"taxonomy":"words_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat?post=24025"},{"taxonomy":"words_cat2","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat2?post=24025"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=24025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}