{"id":22071,"date":"2026-06-11T10:19:28","date_gmt":"2026-06-11T01:19:28","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=22071"},"modified":"2026-06-11T10:19:29","modified_gmt":"2026-06-11T01:19:29","slug":"ec","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/ec\/","title":{"rendered":"EC\u3068\u306f\u4f55\u304b\uff1f\u901a\u8ca9\u3092\u8d85\u3048\u305f\u300c\u4f53\u9a13\u306e\u8a2d\u8a08\u56f3\u300d\u3068\u3057\u3066\u306eEC\u6226\u7565\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u304b\u3064\u3066\u300cEC\uff08Electronic Commerce\uff09\u300d\u306f\u3001\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30e2\u30ce\u3092\u8cb7\u3046\u3053\u3068\u300d\u3068\u3057\u3066\u8a9e\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u30012020\u5e74\u4ee3\u306e\u73fe\u5728\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u307e\u308a\u306b\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Amazon\u3084\u697d\u5929\u3001Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u3044\u3063\u305f\u201c\u30e2\u30fc\u30eb\u578bEC\u201d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u4f01\u696d\u304c\u81ea\u793e\u3067\u201c\u30d6\u30e9\u30f3\u30c9EC\u201d\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3001\u3055\u3089\u306b\u306fD2C\u3084OMO\uff08Online Merges with Offline\uff09\u3068\u3044\u3063\u305f\u63a5\u70b9<a href=\"\/service\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\">\u6226\u7565<\/a>\u307e\u3067\u3001EC\u306e\u5b9a\u7fa9\u306f\u5927\u304d\u304f\u5909\u5bb9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u306e\u5909\u5316\u306e\u672c\u8cea\u306f\u3001\u300cEC\u3068\u306f\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u306a\u304f\u3001\u4f53\u9a13\u306e\u8a2d\u8a08\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3064\u307e\u308a\u3001\u5358\u306a\u308b\u53d6\u5f15\u306e\u5834\u3067\u306f\u306a\u304f\u3001\u300c\u8ab0\u304c\u30fb\u4f55\u3092\u30fb\u3069\u306e\u3088\u3046\u306b\u30fb\u306a\u305c\u8cb7\u3046\u306e\u304b\u300d\u307e\u3067\u542b\u3081\u3066\u518d\u69cb\u7bc9\u3055\u308c\u308b\u3079\u304d\u201c\u8cfc\u8cb7\u69cb\u9020\u201d\u305d\u306e\u3082\u306e\u304cEC\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"https:\/\/www.macromill.com\/service\/digital-data\/ec-purchasing-data\/\" target=\"_blank\" rel=\"noopener\" title=\"\">EC\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3010EPR\u3011\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">EC\u3068\u306f\u306a\u306b\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">EC\u306e\u7a2e\u985e<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">EC\u306b\u304a\u3051\u308b\u30d3\u30b8\u30cd\u30b9KPI(\u91cd\u8981\u6307\u6a19)<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">EC\u306b\u5fc5\u8981\u306a\u6a5f\u80fd<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">EC\u306b\u304a\u3051\u308b\u7269\u6d41\u306e\u91cd\u8981\u6027<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">EC\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u5883\u754c\u306f\u66d6\u6627\u306b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">EC\u306e\u9032\u5316<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081:EC\u3068\u306f\u4f53\u9a13\u306e\u8a2d\u8a08\u3067\u3042\u308b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">EC\u3068\u306f\u306a\u306b\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">EC\uff08Electronic Commerce\uff09\u306f\u3001\u76f4\u8a33\u3059\u308c\u3070\u300c\u96fb\u5b50\u5546\u53d6\u5f15\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306a\u3069\u306e\u96fb\u5b50\u7684\u624b\u6bb5\u3092\u7528\u3044\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u8cb7\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4ee3\u8868\u7684\u306aEC\u306e\u985e\u578b\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>BtoC\u578b\uff1a\u6d88\u8cbb\u8005\u5411\u3051EC\uff08\u4f8b\uff1aAmazon\u3001\u30e6\u30cb\u30af\u30ed\u516c\u5f0f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\uff09<\/li>\n\n\n\n<li>BtoB\u578b\uff1a\u6cd5\u4eba\u9593\u53d6\u5f15\u306eEC\uff08\u4f8b\uff1aASKUL\u3001\u30e2\u30ce\u30bf\u30ed\u30a6\uff09<\/li>\n\n\n\n<li>CtoC\u578b\uff1a\u500b\u4eba\u9593\u306eEC\uff08\u4f8b\uff1a\u30e1\u30eb\u30ab\u30ea\u3001\u30e9\u30af\u30de\uff09<\/li>\n\n\n\n<li>D2C\u578b\uff1a\u30e1\u30fc\u30ab\u30fc\u304c\u4e2d\u9593\u6d41\u901a\u3092\u631f\u307e\u305a\u9867\u5ba2\u3068\u76f4\u63a5\u53d6\u5f15\uff08\u4f8b\uff1aBASE\u3001Shopify\u5c0e\u5165\u30d6\u30e9\u30f3\u30c9\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u30e2\u30fc\u30eb\u578b\u304b\u81ea\u793eEC\u304b\u300d\u300c\u30ea\u30a2\u30eb\u9023\u643a\u304c\u3042\u308b\u304b\u300d\u306a\u3069\u306e\u69cb\u9020\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u3082\u4f01\u696d\u5074\u306e\u904b\u7528\u3082\u5927\u304d\u304f\u7570\u306a\u308b\u70b9\u3067\u3059\u3002<\/span>EC\u306f\u3082\u306f\u3084\u201c\u30b7\u30b9\u30c6\u30e0\u201d\u3067\u306f\u306a\u304f\u3001\u201c\u7d4c\u6e08\u6d3b\u52d5\u305d\u306e\u3082\u306e\u201d\u3092\u8a2d\u8a08\u3059\u308b\u30ec\u30a4\u30e4\u30fc\u306b\u9032\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7d4c\u6e08\u7523\u696d\u7701\u306b\u3088\u308c\u3070\u3001\u65e5\u672c\u306eBtoC-EC\u5e02\u5834\u898f\u6a21\u306f\u3059\u3067\u306b20\u5146\u5186\u8d85\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u4f38\u3073\u306f\u30b3\u30ed\u30ca\u798d\u4ee5\u964d\u3055\u3089\u306b\u52a0\u901f\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u4ee5\u4e0b\u306e3\u5206\u91ce\u3067\u8457\u3057\u3044\u6210\u9577\u304c\u898b\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u7269\u8ca9\u7cfb\u5206\u91ce\uff08\u30a2\u30d1\u30ec\u30eb\u30fb\u5bb6\u96fb\u30fb\u98df\u54c1\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d3\u30b9\u7cfb\u5206\u91ce\uff08\u30c1\u30b1\u30c3\u30c8\u3001\u5bbf\u6cca\u3001\u6559\u80b2\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30c7\u30b8\u30bf\u30eb\u7cfb\u5206\u91ce\uff08\u97f3\u697d\u3001\u66f8\u7c4d\u3001\u96fb\u5b50\u51fa\u7248\u3001SaaS\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">EC\u306f\u5358\u306b\u300c\u58f2\u4e0a\u3092\u4f5c\u308b\u30c1\u30e3\u30cd\u30eb\u300d\u3067\u306f\u306a\u304f\u3001\u3082\u306f\u3084\u751f\u6d3b\u30a4\u30f3\u30d5\u30e9\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u751f\u6d3b\u8005\u306e\u884c\u52d5\u305d\u306e\u3082\u306e\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u3057\u305f\u4eca\u3001\u30ea\u30a2\u30eb\u3068EC\u306f\u7af6\u5408\u95a2\u4fc2\u306b\u3042\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u878d\u5408\u7684\u306b\u8a2d\u8a08\u3055\u308c\u308b\u3079\u304d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">EC\u306e\u7a2e\u985e<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e2\u30fc\u30eb\u578b\uff08Amazon\u3001\u697d\u5929\u3001Yahoo!\u306a\u3069\uff09<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e1\u30ea\u30c3\u30c8\uff1a\u96c6\u5ba2\u529b\u304c\u5f37\u304f\u3001\u521d\u671f\u69cb\u7bc9\u30b3\u30b9\u30c8\u304c\u4f4e\u3044<\/li>\n\n\n\n<li>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u624b\u6570\u6599\u304c\u9ad8\u304f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u96e3\u3057\u3044<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u81ea\u793eEC\uff08Shopify\u3001Makeshop\u3001FutureShop\u306a\u3069\uff09<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e1\u30ea\u30c3\u30c8\uff1a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u96c6\u5ba2\u304c\u81ea\u529b\u3067\u5fc5\u8981\u3001\u904b\u7528\u30b9\u30ad\u30eb\u304c\u5fc5\u8981<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">D2C\uff08\u81ea\u793e\u3067\u88fd\u9020\u30fb\u8ca9\u58f2\u30fb\u4f53\u9a13\u63d0\u4f9b\u3092\u4e00\u8cab\uff09<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e1\u30ea\u30c3\u30c8\uff1a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u69cb\u7bc9\u306b\u5f37\u304f\u3001LTV\u6700\u5927\u5316\u306b\u5411\u304f<\/li>\n\n\n\n<li>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u7269\u6d41\u30fbCX\u3059\u3079\u3066\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u3042\u308a<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u308c\u3089\u306f\u201c\u3069\u308c\u304c\u6b63\u89e3\u201d\u3067\u306f\u306a\u304f\u3001\u201c\u4f55\u3092\u76ee\u6307\u3059\u304b\u201d\u306b\u3088\u3063\u3066\u9078\u629e\u3055\u308c\u308b\u3079\u304d\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3068\u304f\u306b2020\u5e74\u4ee3\u4ee5\u964d\u306f\u300c\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u904b\u7528\uff08\u30de\u30eb\u30c1EC\u6226\u7565\uff09\u300d\u304c\u4e00\u822c\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">EC\u306b\u304a\u3051\u308b\u30d3\u30b8\u30cd\u30b9KPI(\u91cd\u8981\u6307\u6a19)<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">EC\u904b\u7528\u306e\u809d\u306f\u3001\u300c\u5358\u54c1\u4e3b\u7fa9\u300d\u3067\u3082\u300cCVR\u504f\u91cd\u300d\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u91cd\u8981\u306a\u306e\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u3069\u308c\u3060\u3051\u52b9\u7387\u7684\u306b\u5229\u76ca\u304c\u51fa\u308b\u304b\u3068\u3044\u3046\u201c\u8a2d\u8a08\u529b\u201d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4ee3\u8868\u7684\u306aKPI<\/h3>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u6307\u6a19<\/th><th><strong>\u610f\u5473<\/strong><\/th><th>\u76ee\u5b89\uff08\u53c2\u8003\uff09<\/th><\/tr><\/thead><tbody><tr><td>CVR\uff08\u8cfc\u5165\u7387\uff09<\/td><td>\u30b5\u30a4\u30c8\u8a2a\u554f\u304b\u3089\u306e\u8cfc\u5165\u7387<\/td><td>1\u301c5%\uff08\u5546\u6750\u306b\u3088\u308a\u5909\u52d5\uff09<\/td><\/tr><tr><td>AOV\uff08\u5e73\u5747\u6ce8\u6587\u5358\u4fa1\uff09<\/td><td>1\u56de\u306e\u6ce8\u6587\u306e\u5e73\u5747\u91d1\u984d<\/td><td>5,000\u301c20,000\u5186<\/td><\/tr><tr><td>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/td><td>1\u4eba\u306e\u9867\u5ba2\u304c\u751f\u307f\u51fa\u3059\u7d2f\u7a4d\u5229\u76ca<\/td><td>\u6570\u4e07\u5186\u301c\u6570\u5341\u4e07\u5186<\/td><\/tr><tr><td>CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09<\/td><td>1\u4eba\u3092\u9867\u5ba2\u306b\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u30b3\u30b9\u30c8<\/td><td>CVR\u30fbAOV\u30fbROAS\u306b\u4f9d\u5b58<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u3092\u300c\u76f8\u4e92\u306b\u6700\u9069\u5316\u300d\u3059\u308b\u8996\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\"><a href=\"\/service\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR<\/a>\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u6975\u7aef\u306a\u5272\u5f15\u3092\u9023\u767a\u3059\u308c\u3070\u3001<a href=\"\/service\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u304c\u4e0b\u304c\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u306f\u5f31\u4f53\u5316\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">EC\u306b\u5fc5\u8981\u306a\u6a5f\u80fd<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">EC\u306f\u201c\u30b5\u30a4\u30c8\u3092\u4f5c\u308c\u3070\u7d42\u308f\u308a\u201d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u69cb\u7bc9\u5f8c\u306b\u7d99\u7d9a\u7684\u306a\u904b\u7528\u304c\u59cb\u307e\u308a\u3001\u305d\u3053\u304b\u3089\u304c\u672c\u756a\u3067\u3059\u3002\u5fc5\u8981\u306a\u6a5f\u80fd\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e3b\u306a\u904b\u7528\u6a5f\u80fd\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5546\u54c1\u7ba1\u7406\uff08SKU\u8a2d\u8a08\u3001\u5728\u5eab\u540c\u671f\u3001\u4e88\u7d04\u30fb\u5ec3\u756a\u7ba1\u7406\uff09<\/li>\n\n\n\n<li>\u9867\u5ba2\u7ba1\u7406\uff08CRM\u9023\u643a\u3001RFM\u5206\u6790\u3001\u30e1\u30eb\u30de\u30ac\u904b\u7528\uff09<\/li>\n\n\n\n<li>\u6c7a\u6e08\u6a5f\u80fd\uff08\u30af\u30ec\u30b8\u30c3\u30c8\u3001Amazon Pay\u3001\u3042\u3068\u6255\u3044\u3001Apple Pay\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c8\u6a5f\u80fd\uff08\u96e2\u8131\u5bfe\u7b56\u3001\u30af\u30fc\u30dd\u30f3\u9069\u7528\u3001\u307e\u3068\u3081\u8cb7\u3044\u8a2d\u8a08\uff09<\/li>\n\n\n\n<li>\u914d\u9001\u30fb\u7269\u6d41\uff08WMS\u3001\u5009\u5eab\u9023\u643a\u3001\u7d0d\u671f\u306e\u898b\u3048\u308b\u5316\uff09<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\uff08\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3001FAQ\u3001\u8fd4\u54c1\u5bfe\u5fdc\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3064\u307e\u308a\u3001EC\u3068\u306f\u201c1\u3064\u306e\u4e8b\u696d\u4f53\u201d\u306a\u306e\u3067\u3059\u3002<\/span>\u30b7\u30b9\u30c6\u30e0\u30fb\u5728\u5eab\u30fb\u9867\u5ba2\u63a5\u70b9\u30fb\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u304c\u3059\u3079\u3066\u9023\u52d5\u3057\u3066\u521d\u3081\u3066\u300c\u4f53\u9a13\u300d\u304c\u6210\u7acb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">EC\u306b\u304a\u3051\u308b\u7269\u6d41\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7269\u6d41\u306f\u3001EC\u4f53\u9a13\u306e\u300c\u6700\u5f8c\u306e\u63a5\u70b9\u300d\u3067\u3042\u308a\u3001\u3082\u3063\u3068\u3082\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u7279\u306bAmazon\u304c\u300c\u5373\u65e5\u914d\u9001\u300d\u3092\u6a19\u6e96\u306b\u3057\u3066\u3057\u307e\u3063\u305f\u4eca\u3001\u591a\u304f\u306eEC\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u7269\u6d41\u54c1\u8cea\u306f\u7af6\u4e89\u529b\u306e\u5dee\u3092\u751f\u3080\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6ce8\u76ee\u3055\u308c\u308b\u30dd\u30a4\u30f3\u30c8\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u7d0d\u671f\u306e\u660e\u793a\uff08\u4f8b\uff1a\u7fcc\u65e5\u914d\u9001\u3001\u5728\u5eab\u3042\u308a\u8868\u8a18\uff09<\/li>\n\n\n\n<li>\u68b1\u5305\u4f53\u9a13\uff08\u958b\u5c01\u306e\u30ef\u30af\u30ef\u30af\u3001\u30d6\u30e9\u30f3\u30c9\u611f\u306e\u8a34\u6c42\uff09<\/li>\n\n\n\n<li>\u8fd4\u54c1\u30fb\u4ea4\u63db\u306e\u67d4\u8edf\u6027\uff08Amazon\u65b9\u5f0f\u306e\u8fd4\u9001\u3057\u3084\u3059\u3055\uff09<\/li>\n\n\n\n<li>\u7269\u6d41\u5009\u5eab\u3068\u306eAPI\u9023\u643a\uff08\u51fa\u8377\u6307\u793a\u3001\u5728\u5eab\u9023\u52d5\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u7269\u6d41\u304c\u5f37\u3044EC\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u7387\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002LTV\u6700\u5927\u5316\u306e\u88cf\u5074\u306b\u306f\u3001\u304b\u306a\u3089\u305a\u201c\u5b89\u5b9a\u3057\u305f\u7269\u6d41\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u201d\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">EC\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u5883\u754c\u306f\u66d6\u6627\u306b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8fd1\u5e74\u306eEC\u306f\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3068\u306e\u5883\u754c\u3092\u6eb6\u304b\u3059\u65b9\u5411\u3078\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u308c\u3092\u8c61\u5fb4\u3059\u308b\u306e\u304c\u300cOMO\uff08Online Merges with Offline\uff09\u300d\u3068\u3044\u3046\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">OMO\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u5225\u3005\u306b\u6271\u308f\u305a\u3001\u300c<a href=\"\/words\/cx\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u9867\u5ba2\u4f53\u9a13<\/a>\u306e\u7d71\u5408\u300d\u3068\u3057\u3066\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5e97\u8217\u3067\u8a66\u7740 \u2192 EC\u3067\u8cfc\u5165\uff08\u8a66\u7740\u4e88\u7d04EC\u3001\u53d6\u308a\u7f6e\u304dEC\uff09<\/li>\n\n\n\n<li>EC\u3067\u6ce8\u6587 \u2192 \u5e97\u8217\u53d7\u3051\u53d6\u308a\uff08BOPIS\uff1aBuy Online, Pick up In Store\uff09<\/li>\n\n\n\n<li>\u5e97\u8217\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u63a5\u5ba2\uff08\u30c1\u30e3\u30c3\u30c8\u3001LINE\u63a5\u5ba2\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u306e\u3088\u3046\u306b\u3001\u3082\u306f\u3084\u201cEC\u201d\u3068\u3044\u3046\u8a00\u8449\u81ea\u4f53\u304c\u3001\u300c\u5358\u306a\u308bWeb\u30b5\u30a4\u30c8\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u7d71\u5408\u3059\u308b\u8a2d\u8a08\u601d\u60f3\u300d\u306b\u9032\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">EC\u306e\u9032\u5316<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">EC\u306e\u9032\u5316\u306f\u3068\u3069\u307e\u308b\u3068\u3053\u308d\u3092\u77e5\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eca\u5f8c\u6ce8\u76ee\u3055\u308c\u308b\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69cb\u9020\u5909\u5316\u304c\u6319\u3052\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\uff1a<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u8ca9\u58f2\u54e1\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5546\u54c1\u7d39\u4ecb<\/li>\n\n\n\n<li>\u30c1\u30e3\u30c3\u30c8\u3084\u6295\u3052\u92ad\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8cfc\u5165\u30ea\u30f3\u30af\u3067CV\u3092\u5373\u767a\u751f<\/li>\n\n\n\n<li>\u7279\u306b\u4e2d\u56fd\u3067\u306f\u4e3b\u6d41\u3002\u65e5\u672c\u3067\u3082\u697d\u5929\u3001Instagram\u3001BASE\u306a\u3069\u304c\u53c2\u5165\u4e2d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">AI\u63a5\u5ba2\u3068\u30ec\u30b3\u30e1\u30f3\u30c9\uff1a<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u50be\u5411\u304b\u3089\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u63d0\u6848<\/li>\n\n\n\n<li>\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306b\u3088\u308b24\u6642\u9593\u5bfe\u5fdc<\/li>\n\n\n\n<li>MA\u3084CDP\u3068\u9023\u52d5\u3057\u305f\u201c\u610f\u601d\u6c7a\u5b9a\u652f\u63f4\u578bEC\u201d\u3078\u9032\u5316<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e1\u30bf\u30d0\u30fc\u30b9\u30fb3D\u5e97\u8217\uff1a<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30d0\u30fc\u30c1\u30e3\u30eb\u7a7a\u9593\u3067\u5546\u54c1\u3092\u95b2\u89a7\u30fb\u8a66\u7740\u30fb\u8cfc\u5165<\/li>\n\n\n\n<li>\u30a2\u30d0\u30bf\u30fc\u3068\u9023\u52d5\u3057\u305f\u30b5\u30a4\u30ba\u78ba\u8a8d<\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u00d7\u8cfc\u8cb7\u4f53\u9a13\u306e\u878d\u5408\uff08\u4f8b\uff1aMeta Quest + EC\u9023\u52d5\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u3001\u300cEC\uff1d\u305f\u3060\u306e\u30b5\u30a4\u30c8\u300d\u3068\u3044\u3046\u8a8d\u8b58\u3092\u8d85\u3048\u305f\u3001\u201c\u4f53\u9a13\u8a2d\u8a08\u305d\u306e\u3082\u306e\u201d\u3068\u3057\u3066\u306eEC\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081:EC\u3068\u306f\u4f53\u9a13\u306e\u8a2d\u8a08\u3067\u3042\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">EC\u3068\u306f\u3001\u305f\u3060\u306e\u901a\u8ca9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u308c\u306f\u300c\u8ab0\u304c\u3001\u3044\u3064\u3001\u306a\u305c\u3001\u4f55\u3092\u3001\u3069\u3046\u8cb7\u3046\u306e\u304b\u300d\u3068\u3044\u3046\u884c\u52d5\u5168\u4f53\u3092\u8a2d\u8a08\u3057\u3001<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u305d\u3053\u306b\u30ea\u30a2\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u3001\u611f\u60c5\u3068\u8ad6\u7406\u3001\u77ac\u9593\u3068\u6301\u7d9a\u3092\u7d71\u5408\u3059\u308b\u201c\u7dcf\u5408\u4f53\u9a13\u201d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5546\u54c1\u306f\u201c\u63d0\u6848\u201d\u3067\u3042\u308a<\/li>\n\n\n\n<li>\u6c7a\u6e08\u306f\u201c\u4fe1\u983c\u201d\u3067\u3042\u308a<\/li>\n\n\n\n<li>\u914d\u9001\u306f\u201c\u7d04\u675f\u201d\u3067\u3042\u308a<\/li>\n\n\n\n<li>\u63a5\u5ba2\u306f\u201c\u7269\u8a9e\u201d\u3067\u3059<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3059\u3079\u3066\u3092\u7d71\u5408\u3059\u308b\u306e\u304c\u300cEC\u8a2d\u8a08\u300d\u3067\u3042\u308a\u3001\u73fe\u4ee3\u306b\u304a\u3044\u3066EC\u3092\u5236\u3059\u308b\u3082\u306e\u304c<a href=\"\/service\/words\/brand\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d6\u30e9\u30f3\u30c9<\/a>\u306e\u672a\u6765\u3092\u5236\u3059\u308b\u3001\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u308c\u304b\u3089\u306eEC\u306f\u3001\u201c\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u304b\u201d\u3067\u306f\u306a\u304f\u3001<\/span><br><span class=\"mdl_am_style_bold\">\u201c\u3069\u3093\u306a\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3057\u305f\u3044\u304b\u201d\u304b\u3089\u9006\u7b97\u3057\u3066\u69cb\u7bc9\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3057\u3066\u3001\u305d\u306e\u554f\u3044\u306b\u771f\u5263\u306b\u5411\u304d\u5408\u3046\u4f01\u696d\u3060\u3051\u304c\u3001\u771f\u306e\u610f\u5473\u3067\u9867\u5ba2\u3068\u3064\u306a\u304c\u308a\u3001\u9577\u671f\u7684\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  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Commerce\uff09\u300d\u306f\u3001\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30e2\u30ce\u3092\u8cb7\u3046\u3053\u3068\u300d\u3068\u3057\u3066\u8a9e\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u30012020\u5e74\u4ee3\u306e\u73fe\u5728\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u307e\u308a\u306b\u4e0d\u5341\u5206\u3067\u3059\u3002 Amazon\u3084\u697d\u5929\u3001Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u3044\u3063\u305f\u201c\u30e2\u30fc\u30eb\u578bEC\u201d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u4f01\u696d\u304c\u81ea\u793e\u3067\u201c\u30d6\u30e9\u30f3\u30c9EC\u201d\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3001\u3055\u3089\u306b\u306fD2C\u3084OMO\uff08Online Merges with Offline\uff09\u3068\u3044\u3063\u305f\u63a5\u70b9\u6226\u7565\u307e\u3067\u3001EC\u306e\u5b9a\u7fa9\u306f\u5927\u304d\u304f\u5909\u5bb9\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u5909\u5316\u306e\u672c\u8cea\u306f\u3001\u300cEC\u3068\u306f\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u306a\u304f\u3001\u4f53\u9a13\u306e\u8a2d\u8a08\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3002 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