{"id":1937,"date":"2023-04-21T16:48:03","date_gmt":"2023-04-21T07:48:03","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1937"},"modified":"2025-12-17T09:46:57","modified_gmt":"2025-12-17T00:46:57","slug":"marketing-automation","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/marketing-automation\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u6a5f\u80fd\u30fb\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u6d3b\u7528\u6cd5\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u55b6\u696d\u306b\u6e21\u3059<a href=\"\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c9<\/a>\u304c\u5897\u3048\u305f\u306e\u306b\u3001\u5546\u8ac7\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3002<br>\u898b\u8fbc\u307f\u5ba2\u306f\u3044\u308b\u306f\u305a\u306a\u306e\u306b\u3001\u3069\u3053\u306b\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u2015\u2015\u3002<br>1\u4ef61\u4ef6\u30e1\u30fc\u30eb\u3059\u308b\u306b\u3082\u3001\u96fb\u8a71\u3092\u304b\u3051\u308b\u306b\u3082\u9650\u754c\u304c\u3042\u308b\u2015\u2015\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u60a9\u307f\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u73fe\u5834\u3067\u306f\u65e5\u5e38\u7684\u306b\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30ea\u30fc\u30c9\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u304c\u591a\u69d8\u5316\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3082\u8907\u96d1\u5316\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u201c\u611f\u899a\u3068\u52d8\u201d\u306b\u983c\u3063\u305f<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306f\u9650\u754c\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3053\u3067\u767b\u5834\u3057\u305f\u306e\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u300d\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001<a href=\"\/words\/scoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a>\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c4a\u3051\u308b\u3002\u305d\u3057\u3066\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u55b6\u696d\u306b\u30d1\u30b9\u3059\u308b\u2015\u2015\u3002<span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u201c\u81ea\u52d5\u5316\u201d\u3067\u304d\u308b\u306e\u304c\u3001MA\u306e\u6700\u5927\u306e\u4fa1\u5024\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u304b\u3089\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3001\u6a5f\u80fd\u3001\u6d3b\u7528\u65b9\u6cd5\u3001\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u5c0e\u5165\u306e\u6ce8\u610f\u70b9\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u76ee\u7684<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">MA\u3067\u3067\u304d\u308b\u3053\u3068\uff1a\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u3068\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bMA\u306e\u91cd\u8981\u6027<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb\u3068\u305d\u306e\u7279\u5fb4<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">MA\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u3068\u793e\u5185\u4f53\u5236\u306e\u6574\u3048\u65b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\uff1a\u6210\u679c\u3092\u51fa\u3059\u4f01\u696d\u306e\u5171\u901a\u70b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">MA\u5c0e\u5165\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u305d\u306e\u4e57\u308a\u8d8a\u3048\u65b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u3053\u308c\u304b\u3089\u306eMA\uff1aAI\u9023\u643a\u30fb\u30ce\u30fc\u30b3\u30fc\u30c9\u5316\u30fb\u4e2d\u5805\u4f01\u696d\u5411\u3051\u9032\u5316<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u306e\u5206\u65ad\u3092\u8d8a\u3048\u3066\u3001\u6210\u679c\u306e\u57fa\u76e4\u3092\u7bc9\u304f<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u76ee\u7684<<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08Marketing Automation\uff09\u3068\u306f\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u55b6\u696d\u9023\u643a\u307e\u3067\u3092\u30c7\u30b8\u30bf\u30eb\u3067\u7ba1\u7406\u30fb\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u304a\u3088\u3073\u4ed5\u7d44\u307f\u300d\u3092\u6307\u3057\u307e\u3059<\/span>\u3002\u7565\u3057\u3066\u300cMA\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u6765\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u306f\u591a\u304f\u306e\u201c\u624b\u4f5c\u696d\u201d\u304c\u4f34\u3044\u307e\u3059\u3002\u30ea\u30fc\u30c9\u306e<a href=\"\/words\/attribute\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5c5e\u6027<\/a>\u3092\u78ba\u8a8d\u3057\u3001\u904e\u53bb\u306e\u63a5\u70b9\u5c65\u6b74\u3092\u78ba\u8a8d\u3057\u3001\u5185\u5bb9\u306b\u5fdc\u3058\u305f\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u30fb\u9001\u4fe1\u3057\u3001\u958b\u5c01\u72b6\u6cc1\u3084<a href=\"\/words\/click\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ea\u30c3\u30af<\/a>\u7d50\u679c\u3092\u898b\u3066\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u2015\u2015\u3002<span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f\u5de5\u7a0b\u3092\u30c4\u30fc\u30eb\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3057\u3001\u81ea\u52d5\u3067\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3059\u308b\u306e\u304cMA\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u306e\u5c0e\u5165\u76ee\u7684\u306f\u3001\u5927\u304d\u304f\u4ee5\u4e0b\u306e3\u70b9\u306b\u96c6\u7d04\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li><strong>\u30ea\u30fc\u30c9\u306e\u898b\u3048\u308b\u5316\u3068\u6e29\u5ea6\u7ba1\u7406<\/strong><\/li>\n\n\n\n<li><strong>\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/li>\n\n\n\n<li><strong>\u55b6\u696d\u3078\u306e\u30d1\u30b9\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u5546\u8ac7\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong><\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u696d\u52d9\u8ca0\u8377\u3092\u8efd\u6e1b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u6210\u679c\u306b\u3082\u76f4\u7d50\u3059\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u3001<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u4f01\u696d\u3092\u4e2d\u5fc3\u306b\u6025\u901f\u306b\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">MA\u3067\u3067\u304d\u308b\u3053\u3068\uff1a\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u3068\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306f\u3001\u5358\u306a\u308b\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001<span class=\"mdl_am_style_bold\">\u300c\u55b6\u696d\u3068\u30de\u30fc\u30b1\u306e\u9023\u643a\u8a2d\u8a08\u300d\u3092\u652f\u3048\u308b\u201c\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u201d\u3068\u8a00\u3048\u308b\u307b\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059<\/span>\u3002\u3053\u3053\u3067\u306f\u3001MA\u3067\u3067\u304d\u308b\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u3092\u3001\u5b9f\u52d9\u30a4\u30e1\u30fc\u30b8\u3068\u3068\u3082\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ea\u30fc\u30c9\u7ba1\u7406\uff08\u30ea\u30fc\u30c9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MA\u306e\u4e2d\u6838\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u300c\u30ea\u30fc\u30c9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u300d\u3067\u3059<\/span>\u3002\u30d5\u30a9\u30fc\u30e0\u7d4c\u7531\u3067\u53d6\u5f97\u3057\u305f\u60c5\u5831\u3001\u540d\u523a\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u5c65\u6b74\u306a\u3069\u3092\u7d71\u5408\u3057\u3001\u6c0f\u540d\u30fb\u4f1a\u793e\u540d\u30fb\u5f79\u8077\u30fb\u696d\u7a2e\u306a\u3069\u306e\u5c5e\u6027\u3068\u3001\u884c\u52d5\u5c65\u6b74\u3092\u3072\u3068\u3064\u306e\u753b\u9762\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\uff1a<br>\u300c\u904e\u53bb\u306b\u88fd\u54c1\u8cc7\u6599\u3092DL\u3057\u3001\u6700\u8fd1\u306b\u306a\u3063\u3066\u307e\u305f\u30b5\u30a4\u30c8\u306b\u518d\u8a2a\u3057\u3066\u3044\u308b\u300d\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u304c\u3059\u3050\u306b\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u70b9\u6570\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u201c\u898b\u3048\u308b\u5316\u201d\u3057\u307e\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u8cc7\u6599DL\uff1a10\u70b9\u300d\u300c\u30e1\u30fc\u30eb\u958b\u5c01\uff1a5\u70b9\u300d\u300c\u4fa1\u683c\u30da\u30fc\u30b8\u95b2\u89a7\uff1a20\u70b9\u300d\u306a\u3069\u3001\u52a0\u70b9\u30fb\u6e1b\u70b9\u306e\u30eb\u30fc\u30eb\u3092\u8a2d\u3051\u3066\u201c\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u201d\u306e\u62bd\u51fa\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\uff1a<br>\u30b9\u30b3\u30a2\u304c80\u70b9\u3092\u8d85\u3048\u305f\u3089\u55b6\u696d\u306b\u30a2\u30e9\u30fc\u30c8\u3092\u98db\u3070\u3057\u3001\u3059\u3050\u306b\u5546\u8ac7\u5316\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff0f\u30b7\u30ca\u30ea\u30aa\u914d\u4fe1<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u9867\u5ba2\u306e\u884c\u52d5\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u3066\u3001\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u3067\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u3092\u534a\u81ea\u52d5\u5316\u3057\u3001\u300c\u691c\u8a0e\u4e2d\u306e\u9867\u5ba2\u300d\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\uff1a<br>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092DL\u3057\u305f\u7fcc\u65e5\u306b\u30b5\u30f3\u30af\u30b9\u30e1\u30fc\u30eb\u3001\u305d\u306e3\u65e5\u5f8c\u306b\u95a2\u9023\u4e8b\u4f8b\u3001\u305d\u306e1\u9031\u9593\u5f8c\u306b<a href=\"\/words\/webinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a6\u30a7\u30d3\u30ca\u30fc<\/a>\u6848\u5185\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d5\u30a9\u30fc\u30e0\u30fb\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u30c4\u30fc\u30eb\u306b\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u3084LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u308b\u6a5f\u80fd\u3082\u5099\u308f\u3063\u3066\u304a\u308a\u3001\u8cc7\u6599\u8acb\u6c42\u30fb\u30a4\u30d9\u30f3\u30c8\u7533\u3057\u8fbc\u307f\u30fb\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3092\u7d20\u65e9\u304f\u8a2d\u8a08\u30fb\u5b9f\u88c5\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ec\u30dd\u30fc\u30c8\u30fb\u53ef\u8996\u5316\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u5404\u7a2e\u65bd\u7b56\u306e\u6210\u679c\u3084\u30ea\u30fc\u30c9\u306e\u72b6\u614b\u3092\u30ec\u30dd\u30fc\u30c8\u5316\u3067\u304d\u308b\u306e\u3082MA\u306e\u5f37\u307f\u3067\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u6708\u3054\u3068\u306eMQL\u7372\u5f97\u6570\u3001\u65bd\u7b56\u5225\u306e<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a>\u3001\u55b6\u696d\u30d1\u30b9\u5f8c\u306e\u53d7\u6ce8\u7387\u306a\u3069\u3001KPI\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067PDCA\u304c\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bMA\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u9818\u57df\u306b\u304a\u3044\u3066\u3001MA\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306f\u5358\u306b\u300c\u4f5c\u696d\u52b9\u7387\u304c\u4e0a\u304c\u308b\u304b\u3089\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u305d\u306e\u672c\u8cea\u306f\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6301\u7d9a\u7684\u306b\u69cb\u7bc9\u3057\u3001\u8cfc\u8cb7\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9003\u3055\u305a\u30ad\u30e3\u30c3\u30c1\u3059\u308b\u4ed5\u7d44\u307f\u3092\u3064\u304f\u308c\u308b\u3053\u3068\u300d\u306b\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69cb\u9020\u7684\u8ab2\u984c\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u8cfc\u8cb7\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u304f\u3001\u691c\u8a0e\u30b9\u30c6\u30fc\u30b8\u304c\u8907\u96d1<\/li>\n\n\n\n<li>\u8907\u6570\u4eba\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u4e0e\u3059\u308b\uff08\u73fe\u5834\u30fb\u4e0a\u9577\u30fb\u7d4c\u55b6\u5c64\uff09<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u6570\u3088\u308a\u201c\u8cea\u201d\u304c\u91cd\u8996\u3055\u308c\u308b<\/li>\n\n\n\n<li>\u55b6\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u3001\u5168\u30ea\u30fc\u30c9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u4e0b\u3067\u3001MA\u306f\u201c\u55b6\u696d\u306e\u524d\u6bb5\u201d\u3092\u652f\u3048\u308b\u5b58\u5728\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u6f5c\u5728\u9867\u5ba2\u306b\u8a8d\u77e5\u3092\u5e83\u3052\u308b \u2192 SEO\u3084\u5e83\u544a\u9023\u643a<\/li>\n\n\n\n<li>\u8208\u5473\u6bb5\u968e\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0 \u2192 \u30b7\u30ca\u30ea\u30aa\u914d\u4fe1\u30fb\u30bb\u30df\u30ca\u30fc\u8a98\u5c0e<\/li>\n\n\n\n<li>\u691c\u8a0e\u6bb5\u968e\u3067\u5546\u8ac7\u5316\u3092\u5f8c\u62bc\u3057 \u2192 \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u9023\u643a\u30fb\u55b6\u696d\u901a\u77e5<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">MA\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u300c\u8ab0\u306b\u30fb\u3044\u3064\u30fb\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308c\u3070\u3044\u3044\u304b\uff1f\u300d\u3068\u3044\u3046\u201c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u306e\u7cbe\u5ea6\u201d\u304c\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3059\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb\u3068\u305d\u306e\u7279\u5fb4<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u30c4\u30fc\u30eb\u306f\u4e16\u754c\u4e2d\u3067\u591a\u304f\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u76ee\u7684\u3084\u4f01\u696d\u898f\u6a21\u306b\u3088\u3063\u3066\u6700\u9069\u306a\u9078\u629e\u80a2\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u65e5\u672c\u56fd\u5185\u3067\u3082\u5c0e\u5165\u5b9f\u7e3e\u304c\u591a\u3044\u4e3b\u8981\u30c4\u30fc\u30eb\u3068\u3001\u305d\u306e\u7279\u5fb4\u3092\u7c21\u6f54\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">Salesforce Pardot\uff08\u73fe\uff1aMarketing Cloud Account Engagement\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Salesforce\u3068\u306e\u9023\u643a\u6027\u304c\u9ad8\u304f\u3001\u55b6\u696d\u90e8\u9580\u3068\u306e\u60c5\u5831\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba\u3002\u4e2d\u301c\u5927\u898f\u6a21BtoB\u4f01\u696d\u3067\u306e\u5c0e\u5165\u304c\u591a\u304f\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u6a5f\u80fd\u304c\u8c4a\u5bcc\u3002Sales Cloud\u3068\u7d71\u5408\u3059\u308c\u3070\u3001\u6848\u4ef6\u7ba1\u7406\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u904b\u7528\u53ef\u80fd\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">Marketo Engage\uff08\u30a2\u30c9\u30d3\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u9ad8\u6a5f\u80fd\u3067\u62e1\u5f35\u6027\u304c\u3042\u308a\u3001\u8907\u96d1\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3084<a href=\"\/words\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u8a2d\u8a08\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3002ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306e\u9023\u643a\u3084\u30b0\u30ed\u30fc\u30d0\u30eb\u904b\u7528\u306b\u3082\u5f37\u307f\u3002\u4fa1\u683c\u5e2f\u306f\u3084\u3084\u9ad8\u3081\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">HubSpot<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e2d\u5c0f\u4f01\u696d\u301c\u6210\u9577\u4f01\u696d\u5411\u3051\u306b\u4eba\u6c17\u3002<a href=\"\/words\/crm\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CRM<\/a>\u3001CMS\u3001SFA\u306a\u3069\u3092\u4e00\u4f53\u3067\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u7279\u306b<a href=\"\/words\/inbound-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u5f37\u3044\u3002\u64cd\u4f5c\u6027\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u521d\u5fc3\u8005\u3067\u3082\u6bd4\u8f03\u7684\u65e9\u304f\u4f7f\u3044\u3053\u306a\u305b\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">SATORI<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u533f\u540d\u30ea\u30fc\u30c9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u304a\u308a\u3001\u300c\u540d\u524d\u306f\u308f\u304b\u3089\u306a\u3044\u304c\u884c\u52d5\u306f\u898b\u3048\u3066\u3044\u308b\u300d\u72b6\u614b\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3002<a href=\"\/words\/lead-generation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u91cd\u8996\u306e\u4f01\u696d\u306b\u30d5\u30a3\u30c3\u30c8\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5c0e\u5165\u6642\u306f\u3001\u300c\u9023\u643a\u3057\u305f\u3044\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u76f8\u6027\u300d\u300c\u904b\u7528\u8005\u306e\u30b9\u30ad\u30eb\u300d\u300c\u60f3\u5b9a\u3059\u308b\u30b7\u30ca\u30ea\u30aa\u306e\u8907\u96d1\u3055\u300d\u300c\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u300d\u306a\u3069\u3092\u57fa\u6e96\u306b\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">MA\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u3068\u793e\u5185\u4f53\u5236\u306e\u6574\u3048\u65b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u306f\u201c\u30c4\u30fc\u30eb\u3092\u5165\u308c\u308c\u3070\u6210\u679c\u304c\u51fa\u308b\u201d\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u5927\u5207\u306a\u306e\u306f\u300c\u5c0e\u5165\u5f8c\u306b\u3069\u3046\u904b\u7528\u3059\u308b\u304b\u300d\u3067\u3042\u308a\u3001\u4ed5\u7d44\u307f\u3092\u56de\u3059\u4f53\u5236\u3065\u304f\u308a\u304c\u6210\u529f\u306e\u30ab\u30ae\u3092\u63e1\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u5c0e\u5165\u76ee\u7684\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305a\u306f\u300c\u306a\u305c\u5c0e\u5165\u3059\u308b\u306e\u304b\uff1f\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002<br>\u4f8b<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>MQL\u3092\u5275\u51fa\u3057\u3001\u55b6\u696d\u306e\u5546\u8ac7\u52b9\u7387\u3092\u9ad8\u3081\u305f\u3044<\/li>\n\n\n\n<li>\u4f11\u7720\u30ea\u30fc\u30c9\u3092\u518d\u6d3b\u6027\u5316\u3057\u305f\u3044<\/li>\n\n\n\n<li>\u55b6\u696d\u306e\u5c5e\u4eba\u5316\u3092\u306a\u304f\u3057\u305f\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u76ee\u7684\u304c\u66d6\u6627\u306a\u307e\u307e\u5c0e\u5165\u3059\u308b\u3068\u3001\u305f\u3060\u306e\u300c\u9ad8\u7d1a\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u300d\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u5bfe\u8c61\u696d\u52d9\u306e\u6d17\u3044\u51fa\u3057\u3068\u53ef\u8996\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u73fe\u5728\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u301c\u55b6\u696d\u9023\u643a\u307e\u3067\u306e\u30d5\u30ed\u30fc\u3092\u68da\u5378\u3057\u3057\u3001\u300c\u3069\u3053\u3092\u81ea\u52d5\u5316\u3059\u308c\u3070\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\u300d\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u5f8c\u306e\u30b5\u30f3\u30af\u30b9\u30e1\u30fc\u30eb\u9001\u4fe1<\/li>\n\n\n\n<li>\u8cc7\u6599DL\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb<\/li>\n\n\n\n<li>\u7279\u5b9a\u30b9\u30b3\u30a2\u3092\u8d85\u3048\u305f\u30ea\u30fc\u30c9\u3078\u306e\u55b6\u696d\u901a\u77e5<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001\u65e5\u5e38\u696d\u52d9\u306e\u4e2d\u304b\u3089\u201c\u30eb\u30fc\u30eb\u5316\u3067\u304d\u308b\u4f5c\u696d\u201d\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u90e8\u9580\u9023\u643a\u3068KPI\u306e\u5171\u901a\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u306f\u30de\u30fc\u30b1\u90e8\u9580\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306e\u9023\u643a\u304c\u524d\u63d0\u3067\u3059\u3002\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30fc\u30c9\u3092\u6e21\u3059\u306e\u304b\u300d\u300c\u4f55\u3092\u3082\u3063\u3066\u30db\u30c3\u30c8\u3068\u5224\u65ad\u3059\u308b\u304b\u300d\u3068\u3044\u3063\u305f\u5b9a\u7fa9\u3092\u5171\u6709\u3057\u3001\u30ea\u30fc\u30c9\u306eSLA\uff08Service Level Agreement\uff09\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u7d44\u7e54\u7684\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e96\u5099\u3068\u6574\u5099<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u5c0e\u5165\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u3068\u3057\u3066\u6700\u3082\u591a\u3044\u306e\u304c\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8db3\u308a\u306a\u3044\u300d\u3053\u3068\u3067\u3059\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u63c3\u3063\u3066\u3044\u306a\u3044\u3068\u3001MA\u3092\u4f7f\u3044\u3053\u306a\u305b\u307e\u305b\u3093\u3002\u5c0e\u5165\u524d\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d20\u6750\u3092\u6e96\u5099\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u4e8b\u4f8b\u96c6\u3001\u88fd\u54c1\u7d39\u4ecb\u8cc7\u6599<\/li>\n\n\n\n<li>\u30b5\u30f3\u30af\u30b9\u30e1\u30fc\u30eb\u3084\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u306e\u8a2d\u8a08\u30eb\u30fc\u30eb<\/li>\n<\/ul>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\uff1a\u6210\u679c\u3092\u51fa\u3059\u4f01\u696d\u306e\u5171\u901a\u70b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u3001\u5358\u306a\u308b\u201c\u696d\u52d9\u52b9\u7387\u5316\u201d\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u7d44\u7e54\u306e\u55b6\u696d\u4f53\u5236\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6587\u5316\u3092\u9032\u5316\u3055\u305b\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059<\/span>\u3002\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306b\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u5171\u901a\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u521d\u671f\u306f\u201c1\u30b7\u30ca\u30ea\u30aa\u201d\u304b\u3089\u5c0f\u3055\u304f\u59cb\u3081\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3059\u3079\u3066\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u4e00\u6c17\u306b\u8a2d\u8a08\u3057\u3088\u3046\u3068\u305b\u305a\u3001\u307e\u305a\u306f\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcDL\u5f8c\u306b3\u901a\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u300d\u306a\u3069\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u65bd\u7b56\u304b\u3089\u59cb\u3081\u3066\u3001\u6210\u679c\u3092\u898b\u306a\u304c\u3089\u62e1\u5f35\u3057\u3066\u3044\u304f\u4f01\u696d\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u6700\u521d\u304b\u3089\u5b8c\u74a7\u3092\u76ee\u6307\u3055\u306a\u3044\u8a2d\u8a08\u304c\u3001\u7d99\u7d9a\u904b\u7528\u306e\u9375\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u55b6\u696d\u3068\u201c\u5171\u901aKPI\u201d\u3067\u9023\u643a\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001MQL\u6570\u30fb\u5546\u8ac7\u5316\u7387\u30fb\u53d7\u6ce8\u7387\u3068\u3044\u3063\u305f\u5171\u901aKPI\u3092\u30de\u30fc\u30b1\u3068\u55b6\u696d\u3067\u5171\u6709\u3057\u3001\u6bce\u6708\u306e\u5b9a\u4f8b\u4f1a\u3067\u6210\u679c\u3092\u632f\u308a\u8fd4\u308b\u4ed5\u7d44\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u306f\u300c\u30de\u30fc\u30b1\u304b\u3089\u6765\u308b\u30ea\u30fc\u30c9\u304c\u4fe1\u7528\u3067\u304d\u308b\u300d\u3068\u611f\u3058\u3001\u9023\u643a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u201c\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u201d\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5c0e\u5165\u4e8b\u4f8b\u3001\u6bd4\u8f03\u8cc7\u6599\u3001FAQ\u306a\u3069\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u55b6\u696d\u63d0\u6848\u3067\u3082\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u591a\u304f\u3042\u308a\u307e\u3059\u3002MA\u3092\u901a\u3058\u3066\u5f97\u305f\u201c\u95a2\u5fc3\u306e\u5f37\u3044\u30c6\u30fc\u30de\u201d\u306b\u57fa\u3065\u3044\u305f\u8cc7\u6599\u3067\u3001\u63d0\u6848\u306e\u8cea\u304c\u4e0a\u304c\u308b\u3068\u3044\u3046\u597d\u5faa\u74b0\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">MA\u5c0e\u5165\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u305d\u306e\u4e57\u308a\u8d8a\u3048\u65b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u306f\u4fbf\u5229\u306a\u4e00\u65b9\u3067\u3001\u5c0e\u5165\u5f8c\u306b\u300c\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u300d\u300c\u904b\u7528\u304c\u6b62\u307e\u308b\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u306b\u76f4\u9762\u3059\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u305d\u306e\u5bfe\u7b56\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u2460\uff1a\u904b\u7528\u62c5\u5f53\u8005\u306e\u30b9\u30ad\u30eb\u4e0d\u8db3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u30c4\u30fc\u30eb\u306e\u64cd\u4f5c\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u3068\u304f\u306b\u8907\u96d1\u306a\u30b7\u30ca\u30ea\u30aa\u8a2d\u5b9a\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08\u3067\u306f\u3001\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u304c\u554f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\uff1c\u5bfe\u7b56\uff1e<br><span class=\"mdl_am_style_bold\">\u521d\u671f\u306f\u30d9\u30f3\u30c0\u30fc\u306e\u4f34\u8d70\u652f\u63f4\u3084e\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u300c\u5b9f\u52d9\u3067\u4f7f\u3044\u306a\u304c\u3089\u5b66\u3076\u300d\u5f62\u3067\u5f90\u3005\u306b\u904b\u7528\u7bc4\u56f2\u3092\u5e83\u3052\u3066\u3044\u304f\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u2461\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4e0d\u8db3\u3067\u30b7\u30ca\u30ea\u30aa\u304c\u4f5c\u308c\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u306e\u201c\u4e2d\u8eab\u201d\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002\u8cc7\u6599\u3084\u30e1\u30fc\u30eb\u304c\u306a\u3051\u308c\u3070\u3001\u4ed5\u7d44\u307f\u3092\u52d5\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\uff1c\u5bfe\u7b56\uff1e<br><span class=\"mdl_am_style_bold\">\u65e2\u5b58\u306e\u55b6\u696d\u8cc7\u6599\u3092\u6d41\u7528\u3057\u306a\u304c\u3089\u3001\u5c11\u3057\u305a\u3064\u6539\u5584<\/span>\u3002\u307e\u305a\u306f\u300c\u30e1\u30fc\u30eb3\u901a\u5206\u300d\u304b\u3089\u59cb\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u898b\u3066\u5dee\u3057\u66ff\u3048\u308b\u30b9\u30bf\u30a4\u30eb\u304c\u73fe\u5834\u3067\u3088\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u2462\uff1a\u55b6\u696d\u3068\u306e\u9023\u643a\u304c\u53d6\u308c\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u30ea\u30fc\u30c9\u3092\u6e21\u3057\u3066\u3082\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u304f\u308c\u306a\u3044\u300d\u300cMA\u3092\u55b6\u696d\u304c\u898b\u3066\u3044\u306a\u3044\u300d\u306a\u3069\u3001\u90e8\u9580\u9593\u306e\u5206\u65ad\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u308b\u3053\u3068\u3082\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\uff1c\u5bfe\u7b56\uff1e<br><span class=\"mdl_am_style_bold\">\u55b6\u696d\u5074\u306b\u201c\u898b\u3048\u308b\u30e1\u30ea\u30c3\u30c8\u201d\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u3053\u306e\u30ea\u30fc\u30c9\u306f\u904e\u53bb\u306b\u3069\u306e\u8cc7\u6599\u3092\u898b\u305f\u304b\u300d\u304c\u308f\u304b\u308b\u3068\u3001\u63d0\u6848\u306e\u5207\u308a\u53e3\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u55b6\u696d\u306b\u3082\u5229\u70b9\u304c\u3042\u308b\u3068\u5b9f\u611f\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u3053\u308c\u304b\u3089\u306eMA\uff1aAI\u9023\u643a\u30fb\u30ce\u30fc\u30b3\u30fc\u30c9\u5316\u30fb\u4e2d\u5805\u4f01\u696d\u5411\u3051\u9032\u5316<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MA\u306f\u4eca\u5f8c\u3055\u3089\u306b\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u65b9\u5411\u6027\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460 AI\u306b\u3088\u308b\u30a4\u30f3\u30c6\u30f3\u30c8\u4e88\u6e2c\u3068\u30b7\u30ca\u30ea\u30aa\u6700\u9069\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3059\u3067\u306b\u4e00\u90e8\u30c4\u30fc\u30eb\u3067\u306f\u3001<a href=\"\/words\/ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI<\/a>\u3092\u4f7f\u3063\u305f\u201c\u6b21\u306b\u8aad\u3080\u3079\u304d\u8cc7\u6599\u306e\u81ea\u52d5\u63a8\u85a6\u201d\u3084\u3001\u201c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u55b6\u696d\u3092\u5165\u308c\u308b\u3079\u304d\u304b\u201d\u306e\u4e88\u6e2c\u304c\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306f\u4eba\u304c\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u30eb\u30fc\u30eb\u3092\u3001AI\u304c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u63d0\u6848\u3057\u3066\u304f\u308c\u308b\u672a\u6765\u306f\u76ee\u524d\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u30ce\u30fc\u30b3\u30fc\u30c9\u30fbUX\u91cd\u8996\u306e\u9032\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u307e\u3067HTML\u3084\u8a2d\u8a08\u77e5\u8b58\u304c\u5fc5\u8981\u3060\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u69cb\u7bc9\u3082\u3001\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b<a href=\"\/words\/ui\/\" target=\"_blank\" rel=\"noopener\" title=\"\">UI<\/a>\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u4e2d\u5805\u4f01\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u4efb\u8005\u304c\u3044\u306a\u3044\u7d44\u7e54\u3067\u3082\u3001\u201c\u4f7f\u3044\u3084\u3059\u3055\u201d\u306b\u3088\u3063\u3066MA\u304c\u5e83\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2462 SMB\uff08\u4e2d\u5c0f\u4f01\u696d\uff09\u5411\u3051MA\u306e\u666e\u53ca<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300cMA\u306f\u5927\u4f01\u696d\u306e\u3082\u306e\u300d\u3068\u3044\u3046\u8a8d\u8b58\u306f\u904e\u53bb\u306e\u3082\u306e\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u30b3\u30b9\u30c8\u3092\u6291\u3048\u305f\u30af\u30e9\u30a6\u30c9MA\u3084\u3001\u56fd\u7523\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30b5\u30fc\u30d3\u30b9\u3082\u5897\u3048\u3066\u304a\u308a\u3001\u300c\u307e\u305a\u306f1\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u59cb\u3081\u308b\u300d\u6642\u4ee3\u304c\u6765\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u307e\u3068\u3081\uff1a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u306e\u5206\u65ad\u3092\u8d8a\u3048\u3066\u3001\u6210\u679c\u306e\u57fa\u76e4\u3092\u7bc9\u304f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u3001\u5358\u306a\u308b\u201c\u696d\u52d9\u306e\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u201d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001<span class=\"mdl_am_style_bold\">\u300c\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3064\u306a\u304e\u3001\u6210\u679c\u306b\u8fd1\u3065\u304f\u305f\u3081\u306e\u4ed5\u7d44\u307f\u300d<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9867\u5ba2\u306e\u884c\u52d5\u3092\u898b\u3048\u308b\u5316\u3057<\/li>\n\n\n\n<li>\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u3092\u5c4a\u3051<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u6642\u70b9\u3067\u55b6\u696d\u3078\u30d1\u30b9\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u8a2d\u8a08\u30fb\u5b9f\u88c5\u30fb\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u3001<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u306e\u6700\u5927\u5316\u3001\u55b6\u696d\u306e\u52b9\u7387\u5316\u3068\u3044\u3046\u6210\u679c\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<br>\u305d\u3057\u3066\u4f55\u3088\u308a\u3001<span class=\"mdl_am_style_bold\">MA\u306f\u300c\u58f2\u308a\u8fbc\u307f\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u4fe1\u983c\u95a2\u4fc2\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6bb5\u3067\u3059<\/span>\u3002\u4ed5\u7d44\u307f\u3092\u80b2\u3066\u3001\u9867\u5ba2\u3092\u80b2\u3066\u3001\u7d44\u7e54\u3082\u6210\u9577\u3055\u305b\u3066\u3044\u304f\u2015\u2015\u305d\u306e\u5faa\u74b0\u306e\u8d77\u70b9\u3068\u3057\u3066\u3001MA\u306fBtoB\u4f01\u696d\u306e\u672a\u6765\u3092\u652f\u3048\u308b\u57fa\u76e4\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u6a58 \u4eae\u4ecb' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Ryosuke-Tachibana.webp' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u3000\u6cd5\u4eba\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u8cac\u4efb\u8005<\/p>\n          <p class=\"name\">\u6a58 \u4eae\u4ecb<\/p>\n          <p class=\"text\">\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u5e83\u544a\u904b\u7528\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u8a2d\u8a08\u307e\u3067\u5e45\u5e83\u3044\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u696d\u52d9\u3092\u7d4c\u9a13\u3057\u305f\u5f8c\u3001\u3082\u3068\u3082\u3068\u5b58\u5728\u3057\u3066\u3044\u305f\u8ca9\u4fc3\u90e8\u9580\u3092\u4e0b\u6577\u304d\u306b\u3001SMB\uff5e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u307e\u3067\u7ba1\u638c\u3059\u308b\u5168\u793e\u6a2a\u65ad\u306e\u6cd5\u4eba\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3092\u7acb\u3061\u4e0a\u3052\u3001\u4eba\u54e1\u30fb\u4e88\u7b97\u309210\u500d\u4ee5\u4e0a\u306b\u62e1\u5927\u3002MarkeZine\u7de8\u96c6\u90e8\u4e3b\u50ac\u306e\u300cBEST OF MARKETING AWARD2026\u300d\u306b\u3066BtoB\u90e8\u9580\u8cde\u3092\u53d7\u8cde\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mdl_hm_2clm_main_cta\" id=\"cta-area\">\r\n    <div>\r\n        <p class=\"title\">BtoB\u5e02\u5834\u8abf\u67fb\u306f<br>\u30de\u30af\u30ed\u30df\u30eb\u306e<span>\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb<\/span><\/p>\r\n    <\/div>\r\n    <div class=\"recom\">\r\n        <div>\r\n            <a class=\"bnr article_linkbn\" href=\"\/service\/online-research\/btob-research\/\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/btob-research-bn.png\" alt=\"BtoB\u5e02\u5834\u8abf\u67fb\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\"><\/a>\r\n        <\/div>\r\n        <div class=\"mdl_hm_list_01 hp_txtSizeSSSS\">\r\n            <ul>\r\n                <li>\u591a\u69d8\u306a\u696d\u754c\u30fb\u8077\u7a2e\u30fb\u6c7a\u88c1\u6a29\u3078\u306e\u30ea\u30b5\u30fc\u30c1<\/li>\r\n                <li>\u5927\u898f\u6a21\u306a42\u4e07\u4eba\u306eBtoB\u30d1\u30cd\u30eb<\/li>\r\n                <li>\u5b9a\u91cf\u8abf\u67fb\u3082\u5b9a\u6027\u8abf\u67fb\u3082<\/li>\r\n                <li>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306e\u6d3b\u7528<\/li>\r\n            <\/ul>\r\n            <!-- <p class=\"cta_btn\"><a href=\"\/service\/contact\/estimate\/\">\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b<\/a><\/p> -->\r\n            <p class=\"cta_btn2\"><a class=\"article_linkbtn\" href=\"\/service\/online-research\/btob-research\/\">\u8a73\u3057\u304f\u898b\u308b<\/a><\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696d\u306b\u6e21\u3059\u30ea\u30fc\u30c9\u304c\u5897\u3048\u305f\u306e\u306b\u3001\u5546\u8ac7\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3002\u898b\u8fbc\u307f\u5ba2\u306f\u3044\u308b\u306f\u305a\u306a\u306e\u306b\u3001\u3069\u3053\u306b\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u2015\u2015\u30021\u4ef61\u4ef6\u30e1\u30fc\u30eb\u3059\u308b\u306b\u3082\u3001\u96fb\u8a71\u3092\u304b\u3051\u308b\u306b\u3082\u9650\u754c\u304c\u3042\u308b\u2015\u2015\u3002 \u3053\u3046\u3057\u305f\u60a9\u307f\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u73fe\u5834\u3067\u306f\u65e5\u5e38\u7684\u306b\u8d77\u304d\u3066\u3044\u307e\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u304c\u591a\u69d8\u5316\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3082\u8907\u96d1\u5316\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u201c\u611f\u899a\u3068\u52d8\u201d\u306b\u983c\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9650\u754c\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002 \u305d\u3053\u3067\u767b\u5834\u3057\u305f\u306e\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u300d\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c4a\u3051\u308b\u3002\u305d\u3057\u3066\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u55b6\u696d\u306b\u30d1\u2026<\/p>\n","protected":false},"featured_media":11505,"template":"","words_cat":[11],"words_cat2":[],"mtheme":[179,178,177,176],"class_list":["post-1937","words","type-words","status-publish","has-post-thumbnail","hentry","words_cat-ma","mtheme-lead-generation","mtheme-nurturing","mtheme-btob","mtheme-btob-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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\/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.macromill.com\/service\/words\/marketing-automation\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u9ad8\u54c1\u8cea\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\u306f\u30de\u30af\u30ed\u30df\u30eb\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u6a5f\u80fd\u30fb\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u6d3b\u7528\u6cd5\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac \uff5c BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089\u30de\u30af\u30ed\u30df\u30eb\" \/>\n\t\t<meta property=\"og:description\" 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