{"id":1924,"date":"2023-04-21T16:14:08","date_gmt":"2023-04-21T07:14:08","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1924"},"modified":"2025-12-17T09:42:17","modified_gmt":"2025-12-17T00:42:17","slug":"life-time-value","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/life-time-value\/","title":{"rendered":"LTV\u3068\u306f\uff1f\u3044\u307e\u3055\u3089\u805e\u3051\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u6307\u6a19\u3092\u8a73\u7d30\u306b\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"> <span class=\"mdl_am_style_bold\">LTV\uff08LifeTime Value\uff09\u3068\u306f\u3001\u3042\u308b\u9867\u5ba2\u304c\u4f01\u696d\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u671f\u9593\u306b\u3001\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u7b97\u51fa\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3067\u3001<a href=\"\/service\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084\u7d4c\u55b6<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u306e\u89b3\u70b9\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059<\/span>\u3002\u5358\u306a\u308b\u5358\u767a\u8cfc\u5165\u306e\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u7d99\u7d9a\u5229\u7528\uff08\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\uff09\u3084<a href=\"\/service\/words\/up-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a2\u30c3\u30d7\u30bb\u30eb<\/a>\u3001<a href=\"\/service\/words\/cross-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ed\u30b9\u30bb\u30eb<\/a>\u3001\u3055\u3089\u306b\u306f<a href=\"\/service\/words\/word-of-mouth\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u53e3\u30b3\u30df\uff08WOM\uff09<\/a>\u52b9\u679c\u307e\u3067\u542b\u3081\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u7279\u9577\u3067\u3059\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u304c\u9032\u3080\u73fe\u5728\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u542b\u3080\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u9867\u5ba2\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001<span class=\"mdl_am_style_bold\">LTV\u306f\u5358\u306a\u308b\u4e00\u56de\u306e\u53d6\u5f15\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\uff08\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084<a href=\"\/service\/words\/engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\uff09\u3092\u91cd\u8981\u8996\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u304c\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059<\/span>\u3002 <\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">LTV\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">LTV\u3092\u652f\u3048\u308b\u8981\u7d20<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">LTV\u3068\u4ed6\u306e\u95a2\u9023\u6982\u5ff5\uff08ROI\u3084ROAS\uff09\u3068\u306e\u9055\u3044<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">LTV\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">LTV\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">LTV\u6d3b\u7528\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u30dd\u30a4\u30f3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bLTV\u306e\u5f79\u5272<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">LTV\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> <span class=\"mdl_am_style_bold\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u4e71\u7acb\u3059\u308b\u5e02\u5834\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u7c21\u5358\u306b\u4e57\u308a\u63db\u3048\u3084\u6bd4\u8f03\u3092\u884c\u3048\u308b\u305f\u3081\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u300c\u4e00\u5ea6\u3060\u3051\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u300d\u3088\u308a\u3082\u300c\u9577\u671f\u9593\u306b\u308f\u305f\u308a\u7d99\u7d9a\u7684\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u300d\u3053\u3068\u304c\u7af6\u4e89\u529b\u306e\u6e90\u6cc9\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/span>\u3002\u52a0\u3048\u3066\u3001<a href=\"\/service\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u306e\u767a\u9054\u306b\u3088\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u63a8\u5968\uff08\u30ec\u30b3\u30e1\u30f3\u30c9\uff09\u304c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3001LTV\u3092\u91cd\u8996\u3059\u308b\u52d5\u304d\u306fBtoC\u3084BtoB\u3092\u554f\u308f\u305a\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u3053\u3046\u3057\u305f\u6642\u4ee3\u80cc\u666f\u304b\u3089\u3001\u30b3\u30b9\u30c8\u30d1\u30fc\u30ea\u30fc\u30c9\uff08CPL\uff09\u3084<a href=\"\/words\/cpa\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09<\/a>\u306a\u3069\u306e\u77ed\u671f\u6307\u6a19\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u9577\u671f\u7684\u304b\u3064\u5305\u62ec\u7684\u306b\u6e2c\u5b9a\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">LTV\u3092\u652f\u3048\u308b\u8981\u7d20<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> LTV\u3092\u52b9\u679c\u7684\u306b\u7b97\u51fa\u30fb\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5927\u5207\u3067\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\uff08CDP\/CRM\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u53cc\u65b9\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30ed\u30b0\u3092\u4e00\u5143\u5316\u3057\u3001\u9867\u5ba2\u5358\u4f4d\u3067\u6b63\u78ba\u306a\u58f2\u4e0a\u30fb\u5229\u76ca\u8ca2\u732e\u3092\u8a18\u9332\u3059\u308b\u3002 <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8a08\u7b97\u30e2\u30c7\u30eb\u3068\u4eee\u8aac\u8a2d\u5b9a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u8cfc\u8cb7\u983b\u5ea6\u3084\u5e73\u5747\u6ce8\u6587\u984d\uff08AOV\uff09\u3001\u7d99\u7d9a\u671f\u9593\u3001\u89e3\u7d04\u7387\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u53ef\u80fd\u6027\u306a\u3069\u3092\u8003\u616e\u3057\u305f\u6570\u5f0f\u30e2\u30c7\u30eb\u3092\u8a2d\u8a08\u3057\u3001\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u65bd\u7b56<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u96e2\u8131\u9632\u6b62\uff09\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e<a href=\"\/service\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3001<a href=\"\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09<\/a>\u3084\u30ec\u30b3\u30e1\u30f3\u30c9\u30a8\u30f3\u30b8\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u3053\u308c\u3089\u304c\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306fLTV\u5411\u4e0a\u306e\u305f\u3081\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u62e1\u5927\u3068<a href=\"\/service\/words\/branding\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/a>\u306e\u5f37\u5316\u3092\u72d9\u3048\u307e\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">LTV\u3068\u4ed6\u306e\u95a2\u9023\u6982\u5ff5\uff08ROI\u3084ROAS\uff09\u3068\u306e\u9055\u3044<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> LTV\u3068\u3088\u304f\u6bd4\u8f03\u3055\u308c\u308b\u6307\u6a19\u306b\u300c<a href=\"\/service\/words\/roi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/a>\u300d\u3084\u300c<a href=\"\/service\/words\/roas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ROAS\uff08\u5e83\u544a\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/a>\u300d\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u3053\u308c\u3089\u306f\u77ed\u671f\u7684\u306a\u65bd\u7b56\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u50be\u5411\u304c\u5f37\u3044\u4e00\u65b9\u3001LTV\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u9577\u671f\u3067\u6349\u3048\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059<\/span>\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u307e\u305f\u3001\u96e2\u8131\u7387\u3084<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a>\u306f\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u9867\u5ba2\u884c\u52d5\u3092\u8a55\u4fa1\u3059\u308b\u4e00\u90e8\u6307\u6a19\u3067\u3042\u308a\u3001LTV\u306f\u300c\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u308a\u4f01\u696d\u3078\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u300d\u3092\u898b\u636e\u3048\u308b\u5305\u62ec\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3044\u3046\u4f4d\u7f6e\u3065\u3051\u3067\u3059\u3002\u9577\u671f\u7684\u30d3\u30b8\u30e7\u30f3\u3068\u77ed\u671fKPI\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u67d4\u8edf\u304b\u3064\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">LTV\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u4f01\u696d\u304cLTV\u3092\u91cd\u8996\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306b\u306f\u3001\u307e\u305a\u9867\u5ba2\u30c7\u30fc\u30bf\uff08\u8cfc\u8cb7\u5c65\u6b74\u30fb<a href=\"\/column\/entry-029\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u884c\u52d5\u30ed\u30b0<\/a>\u30fb\u4f1a\u54e1\u60c5\u5831\u306a\u3069\uff09\u3092CDP\u3084CRM\u3067\u4e00\u5143\u7ba1\u7406\u3057\u3001ID\u9023\u643a\u3092\u6574\u5099\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u89e3\u7d04\u7387\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u3001<a href=\"\/service\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3054\u3068\u306e\u8ee2\u63db\u7387\u306a\u3069\u3092<a href=\"\/service\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5206\u6790<\/a>\u3057\u3001LTV\u8a08\u7b97\u30e2\u30c7\u30eb\uff08\u4f8b\uff1a\u4e00\u5b9a\u671f\u9593\u306e\u53ce\u76ca\u5408\u8a08\u2212\u7372\u5f97\u30b3\u30b9\u30c8\u2212\u7dad\u6301\u30b3\u30b9\u30c8\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u5c0e\u5165\u5f8c\u306f\u3001\u5b9f\u969b\u306e\u58f2\u4e0a\u3084\u96e2\u8131\u52d5\u5411\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u306a\u304c\u3089\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\uff08\u30ec\u30b3\u30e1\u30f3\u30c9\u5e83\u544a\u3001MA\u30b7\u30ca\u30ea\u30aa\u306a\u3069\uff09\u3092\u5c55\u958b\u3057\u3001LTV\u5897\u52a0\u306b\u8ca2\u732e\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308bPDCA\u3092\u56de\u3059\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<a href=\"\/service\/words\/subscription\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/a>\u3084\u30a2\u30d7\u30ea\u5229\u7528\u4fc3\u9032\u306a\u3069\u3001\u7d99\u7d9a\u7387\u5411\u4e0a\u7b56\u3068\u306e\u76f8\u6027\u304c\u826f\u3044\u3068\u8a00\u3048\u307e\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">LTV\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> <span class=\"mdl_am_style_bold\">\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u95a2\u4fc2\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u53e3\u30b3\u30df\uff08WOM\uff09\u306a\u3069\u3092\u901a\u3058\u305f\u5b89\u5b9a\u7684\u306a\u53ce\u76ca\u6e90\u306e\u78ba\u4fdd\u304c\u671f\u5f85\u3067\u304d\u307e\u3059<\/span>\u3002\u307e\u305f\u3001CPA\uff08Cost Per Acquisition\uff09\u3084CPL\uff08Cost Per Lead\uff09\u3060\u3051\u3067\u306a\u304f\u3001<a href=\"\/service\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a<\/a>\u6295\u8cc7\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u6700\u9069\u5316\u3092\u9577\u671f\u8996\u70b9\u3067\u6349\u3048\u3089\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3084\u65bd\u7b56\u3092\u52b9\u679c\u7684\u306b\u914d\u5206\u3067\u304d\u308b\u306e\u3082\u5f37\u307f\u3067\u3059\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u4e00\u65b9\u3001<span class=\"mdl_am_style_bold\">\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u5c0e\u5165\u30fb\u904b\u7528\u306b\u304a\u3044\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u7d71\u5408\u3084\u5206\u6790\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u4eba\u6750\u80b2\u6210\u3084IT\u6295\u8cc7\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059<\/span>\u3002\u307e\u305f\u3001\u5c06\u6765\u53ce\u76ca\u3092\u63a8\u5b9a\u3059\u308b\u305f\u3081\u3001\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3084\u7af6\u5408\u52d5\u5411\u3001\u9867\u5ba2\u55dc\u597d\u306e\u5909\u9077\u306a\u3069\u4e0d\u78ba\u5b9a\u8981\u7d20\u304c\u9ad8\u304f\u3001\u7b97\u51fa\u30e2\u30c7\u30eb\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3055\u306a\u3044\u3068\u7cbe\u5ea6\u304c\u4f4e\u4e0b\u3059\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">LTV\u6d3b\u7528\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u3042\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u767b\u9332\u5f8c\u306e\u89e3\u7d04\u7387\u3084\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u89e3\u6790\u3057\u3001\u89e3\u7d04\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u6642\u70b9\u3092\u7279\u5b9a\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u3084MA\u30c4\u30fc\u30eb\u3067\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3057\u305f\u7d50\u679c\u3001\u7d99\u7d9a\u7387\u3068LTV\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u5b9a\u671f\u7684\u306a<a href=\"\/service\/column\/entry-002\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a2\u30f3\u30b1\u30fc\u30c8<\/a>\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3067\u5229\u7528\u7387\u3092\u9ad8\u3081\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3078\u306e\u5c0e\u7dda\u3092\u81ea\u7136\u306b\u7d44\u307f\u8fbc\u3093\u3060\u70b9\u304c\u6210\u529f\u306e\u9375\u3067\u3057\u305f<\/span>\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u307e\u305f\u3001EC\u30b5\u30a4\u30c8\u304c\u4eba\u6c17\u30ab\u30c6\u30b4\u30ea\u5225\u306eLTV\u3092\u628a\u63e1\u3057\u3001\u512a\u826f\u9867\u5ba2\u3078\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u30af\u30fc\u30dd\u30f3\u767a\u884c\u3092\u5f37\u5316\u3057\u305f\u3068\u3053\u308d\u3001CVR\u3068AOV\uff08\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff09\u304c\u9855\u8457\u306b\u4e0a\u6607\u3057\u305f\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002\u9577\u671f\u306b\u308f\u305f\u308a\u9ad8\u3044\u8cfc\u8cb7\u983b\u5ea6\u3092\u793a\u3059<a href=\"\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u7684\u306b\u6295\u4e0b\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5e45\u3092\u5e83\u3052\u308b\u65bd\u7b56\u304c\u6210\u679c\u3092\u5f15\u304d\u4e0a\u3052\u305f\u5f62\u3067\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bLTV\u306e\u5f79\u5272<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\"> <a href=\"\/service\/words\/omni-channel\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/a>\u3084SNS\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u6a2a\u65ad\u3059\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u4e3b\u6d41\u3068\u306a\u308b\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u3067\u306f\u3001LTV\u306f\u300c\u3069\u306e\u9867\u5ba2\u3092\u3044\u304b\u306b\u9577\u304f\u6e80\u8db3\u3055\u305b\u308b\u304b\u300d\u3092\u6e2c\u308b\u91cd\u8981\u6307\u6a19\u3068\u3057\u3066\u3088\u308a\u5f37\u8abf\u3055\u308c\u307e\u3059<\/span>\u3002<a href=\"\/service\/words\/listing-advertisement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a>\u3084<a href=\"\/service\/words\/retargeting\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u5e83\u544a\u306a\u3069\u306e\u77ed\u671f\u7684\u6210\u679c\u3092\u8ffd\u3046\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u6027\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7bc9\u304f\u306b\u306fLTV\u306e\u8996\u70b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u52a0\u3048\u3066\u3001\u30af\u30c3\u30ad\u30fc\u898f\u5236\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u914d\u616e\u304c\u9032\u3080\u4e2d\u3067\u3082\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u4f1a\u54e1ID\u3092\u901a\u3058\u3066\u53d6\u5f97\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u306bLTV\u3092\u7b97\u51fa\u3057\u3001AB\u30c6\u30b9\u30c8\u3084PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u6d41\u308c\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u9577\u671f\u7684\u306a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u91cd\u8996\u3057\u3001DX\u6226\u7565\u3092\u901a\u3058\u3066LTV\u3092\u7d99\u7d9a\u7684\u306b\u4f38\u3070\u3057\u3001\u7af6\u5408\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u6642\u4ee3\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> <span class=\"mdl_am_style_bold\">LTV\uff08LifeTime Value\uff09\u3068\u306f\u3001\u4f01\u696d\u3068\u9867\u5ba2\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u6570\u5024\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u751f\u6daf\u3092\u901a\u3058\u3066\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u8a55\u4fa1\u3059\u308b<\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u6307\u6a19\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3001<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u5546\u6750\u306a\u3069\u5e45\u5e83\u3044\u5206\u91ce\u3067\u5c0e\u5165\u3055\u308c\u3001\u77ed\u671f\u7684\u306aCPA\u3084CPL\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u3044\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u53e3\u30b3\u30df\u52b9\u679c\u3082\u52a0\u5473\u3057\u3001\u9577\u671f\u7684\u306aROI\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6307\u91dd\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> \u305f\u3060\u3057\u3001\u5b9f\u88c5\u306b\u306fCDP\u3084CRM\u306a\u3069\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u7d71\u5408\u304c\u5fc5\u8981\u3067\u3001\u5206\u6790\u30ce\u30a6\u30cf\u30a6\u3084\u6295\u8cc7\u30b3\u30b9\u30c8\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u5bfe\u5fdc\u304c\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u304c\u9032\u3080\u307b\u3069\u3001LTV\u306f\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a8\u9032\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u8a55\u4fa1\u5c3a\u5ea6\u3068\u3057\u3066\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3068\u6301\u7d9a\u7684\u6210\u9577\u3092\u5de6\u53f3\u3059\u308b\u5b58\u5728\u3068\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002 <\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>LTV\uff08LifeTime Value\uff09\u3068\u306f\u3001\u3042\u308b\u9867\u5ba2\u304c\u4f01\u696d\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u671f\u9593\u306b\u3001\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u7b97\u51fa\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u7d4c\u55b6\u6226\u7565\u306e\u89b3\u70b9\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u5358\u306a\u308b\u5358\u767a\u8cfc\u5165\u306e\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u7d99\u7d9a\u5229\u7528\uff08\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\uff09\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u3055\u3089\u306b\u306f\u53e3\u30b3\u30df\uff08WOM\uff09\u52b9\u679c\u307e\u3067\u542b\u3081\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u7279\u9577\u3067\u3059\u3002 \u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u304c\u9032\u3080\u73fe\u5728\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u542b\u3080\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u9867\u5ba2\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001LTV\u306f\u5358\u306a\u308b\u4e00\u56de\u306e\u53d6\u5f15\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\uff08\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3092\u91cd\u8981\u8996\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u2026<\/p>\n","protected":false},"featured_media":11499,"template":"","words_cat":[9],"words_cat2":[],"mtheme":[],"class_list":["post-1924","words","type-words","status-publish","has-post-thumbnail","hentry","words_cat-ra"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/1924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/words"}],"version-history":[{"count":6,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/1924\/revisions"}],"predecessor-version":[{"id":18418,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/1924\/revisions\/18418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media\/11499"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=1924"}],"wp:term":[{"taxonomy":"words_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat?post=1924"},{"taxonomy":"words_cat2","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat2?post=1924"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}