{"id":1893,"date":"2023-04-21T14:40:26","date_gmt":"2023-04-21T05:40:26","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1893"},"modified":"2025-12-17T09:48:29","modified_gmt":"2025-12-17T00:48:29","slug":"lead-generation","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/lead-generation\/","title":{"rendered":"\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u610f\u5473\u304b\u3089\u5b9f\u8df5\u624b\u6cd5\u3001\u6210\u529f\u306e\u79d8\u8a23\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u3069\u308c\u307b\u3069\u512a\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6301\u3063\u3066\u3044\u3066\u3082\u3001\u55b6\u696d\u304c\u9867\u5ba2\u3068\u51fa\u4f1a\u3048\u306a\u3051\u308c\u3070\u30d3\u30b8\u30cd\u30b9\u306f\u59cb\u307e\u308a\u307e\u305b\u3093\u3002\u7279\u306b<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u306e\u4e16\u754c\u3067\u306f\u3001<a href=\"\/words\/target\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bf\u30fc\u30b2\u30c3\u30c8<\/a>\u5c64\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3046\u3048\u306b\u3001\u9867\u5ba2\u306f\u81ea\u3089\u7a4d\u6975\u7684\u306b\u60c5\u5831\u3092\u53d6\u308a\u306b\u6765\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u2015\u2015\u3002\u3053\u306e\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u306e\u304c\u300c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5c06\u6765\u7684\u306b\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u201c\u898b\u8fbc\u307f\u5ba2\u201d\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3092\u751f\u307f\u51fa\u3059<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u6d3b\u52d5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059<\/span>\u3002<a href=\"\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a<\/a>\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u30bb\u30df\u30ca\u30fc\u3001<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u3001\u5c55\u793a\u4f1a\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u300c\u95a2\u4fc2\u306e\u304d\u3063\u304b\u3051\u300d\u3092\u751f\u307f\u51fa\u3057\u3001\u55b6\u696d\u3078\u3068\u3064\u306a\u3052\u308b\u201c\u524d\u6bb5\u201d\u3092\u652f\u3048\u308b\u306e\u304c\u3053\u306e\u9818\u57df\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u300c\u30ea\u30fc\u30c9\u3063\u3066\u4f55\uff1f\u300d\u300c\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3063\u3066\u3069\u3046\u3084\u308b\u306e\uff1f\u300d\u3068\u3044\u3046\u57fa\u672c\u304b\u3089\u3001BtoB\u306b\u304a\u3051\u308b\u6226\u7565\u8a2d\u8a08\u3001\u4e3b\u8981\u65bd\u7b56\u3001KPI\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u305d\u3057\u3066\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308a\u65b9\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u3068\u5f79\u5272<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">BtoB\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u306e\u5206\u985e\u3068\u30d5\u30a7\u30fc\u30ba\u8a2d\u8a08<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u306a\u305c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e5\u3064\u306e\u4e3b\u8981\u65bd\u7b56<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">\u30ea\u30fc\u30c9\u306e\u201c\u8cea\u201d\u3068\u201c\u91cf\u201d\u3092\u4e21\u7acb\u3055\u305b\u308b\u305f\u3081\u306b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5316\u306b\u3064\u306a\u3052\u308b\u8a2d\u8a08\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u9023\u643a<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u898b\u308b\u3001\u6210\u679c\u3092\u51fa\u3059\u4f01\u696d\u306e\u5171\u901a\u70b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306eKPI\u8a2d\u8a08\u3068\u6539\u5584\u306e\u30b3\u30c4<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u3053\u308c\u304b\u3089\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff1a\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u3068AI\u306e\u6d3b\u7528<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index10\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1a\u51fa\u4f1a\u3044\u3092\u201c\u3064\u304f\u308b\u201d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u3068\u5f79\u5272<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c<a href=\"\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c9<\/a>\u300d\u3068\u306f\u3001\u5c06\u6765\u7684\u306b\u81ea\u793e\u306e\u9867\u5ba2\u3068\u306a\u308b\u53ef\u80fd\u6027\u3092\u6301\u3063\u305f\u201c\u898b\u8fbc\u307f\u9867\u5ba2\u201d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u305d\u3057\u3066<span class=\"mdl_am_style_bold\">\u300c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08Lead Generation\uff09\u300d\u306f\u3001\u305d\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6d3b\u52d5\u5168\u822c\u3092\u610f\u5473\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30ea\u30fc\u30c9\u3068\u306f\u300c\u307e\u3060\u8cb7\u3046\u3068\u6c7a\u3081\u3066\u3044\u306a\u3044\u76f8\u624b\u300d\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u300c\u3059\u3050\u306b\u55b6\u696d\u3057\u3066\u3088\u3044\u76f8\u624b\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u88fd\u54c1\u3092\u8a8d\u77e5\u3057\u3001\u8ab2\u984c\u306b\u6c17\u3065\u304d\u3001\u60c5\u5831\u3092\u63a2\u3057\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u6bb5\u968e\u306b\u3042\u308b\u76f8\u624b\u3092\u3001\u9069\u5207\u306a\u5f62\u3067\u63a5\u70b9\u5316\u3059\u308b\u3053\u3068\u304c\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u672c\u8cea\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u304c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u88fd\u54c1\u7d39\u4ecb\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u304d\u3063\u304b\u3051\u306b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u53d6\u5f97<\/li>\n\n\n\n<li>\u30bb\u30df\u30ca\u30fc\u3078\u306e\u53c2\u52a0\u767b\u9332\u3067\u4f01\u696d\u60c5\u5831\u3092\u7372\u5f97<\/li>\n\n\n\n<li>Web\u8a18\u4e8b\u304b\u3089\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u3078\u8a98\u5c0e<\/li>\n\n\n\n<li>Meta\u5e83\u544a\u304b\u3089LP\u306b\u9077\u79fb\u3057\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u7533\u3057\u8fbc\u307f<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3044\u305a\u308c\u3082\u201c\u3044\u304d\u306a\u308a\u5546\u8ac7\u201d\u3067\u306f\u306a\u304f\u3001<span class=\"mdl_am_style_bold\">\u201c\u95a2\u4fc2\u3065\u304f\u308a\u306e\u7b2c\u4e00\u6b69\u201d\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3082\u306e<\/span>\u3067\u3059\u3002\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3068\u91cf\u304c\u3001\u305d\u306e\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306e\u751f\u7523\u6027\u3092\u6c7a\u3081\u308b\u2015\u2015\u3060\u304b\u3089\u3053\u305d\u3001<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u7684\u306b\u8a2d\u8a08\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">BtoB\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u306e\u5206\u985e\u3068\u30d5\u30a7\u30fc\u30ba\u8a2d\u8a08<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u8a9e\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u30ea\u30fc\u30c9\u306e\u201c\u72b6\u614b\u201d\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059<\/span>\u3002\u5358\u306b\u300c\u898b\u8fbc\u307f\u5ba2\u300d\u3068\u8a00\u3063\u3066\u3082\u3001\u305d\u306e\u95a2\u5fc3\u5ea6\u3084\u60c5\u5831\u53ce\u96c6\u306e\u6bb5\u968e\u306b\u306f\u5927\u304d\u306a\u3070\u3089\u3064\u304d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u9055\u3044\u3092\u8e0f\u307e\u3048\u305a\u306b\u4e00\u5f8b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30ea\u30fc\u30c9\u306e\u6e29\u5ea6\u611f\u3092\u7121\u8996\u3057\u305f\u30df\u30b9\u30de\u30c3\u30c1\u306a\u5bfe\u5fdc\u306b\u306a\u308a\u3001\u305b\u3063\u304b\u304f\u306e\u6a5f\u4f1a\u3092\u7121\u99c4\u306b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u822c\u7684\u306b\u3001BtoB\u306e\u30ea\u30fc\u30c9\u306f\u4ee5\u4e0b\u306e3\u6bb5\u968e\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30fc\u30eb\u30c9\u30ea\u30fc\u30c9\uff08Cold Lead\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u306f\u3044\u308b\u304c\u3001\u4eca\u3059\u3050\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u5c64\u3002\u8a8d\u77e5\u6bb5\u968e\u306b\u3042\u308a\u3001\u95a2\u4fc2\u6027\u306f\u8584\u3044\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a6\u30a9\u30fc\u30e0\u30ea\u30fc\u30c9\uff08Warm Lead\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u306a\u3069\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u53d6\u308a\u59cb\u3081\u3066\u3044\u308b\u5c64\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff08Hot Lead\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5c0e\u5165\u610f\u6b32\u304c\u9ad8\u304f\u3001\u4e88\u7b97\u3084\u5c0e\u5165\u6642\u671f\u3001\u6bd4\u8f03\u691c\u8a0e\u3082\u9032\u3093\u3067\u3044\u308b\u5c64\u3002\u55b6\u696d\u63a5\u70b9\u3092\u6301\u3064\u3079\u304d\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u65bd\u7b56\u306f\u3001\u4e3b\u306b\u30b3\u30fc\u30eb\u30c9\u301c\u30a6\u30a9\u30fc\u30e0\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">\u307e\u3060\u71b1\u91cf\u306f\u9ad8\u304f\u306a\u3044\u304c\u3001\u6b63\u3057\u3044\u60c5\u5831\u3068\u63a5\u70b9\u3092\u901a\u3058\u3066\u5c06\u6765\u7684\u306a\u5546\u8ac7\u5316\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u30ea\u30fc\u30c9\u3092\u300c\u5897\u3084\u3059\u300d\u6d3b\u52d5\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3057\u3066\u3053\u306e\u5206\u985e\u306b\u5fdc\u3058\u3066\u3001\u300c\u8ab0\u306b\u30fb\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30fb\u3069\u3093\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u5c4a\u3051\u308b\u306e\u304b\uff1f\u300d\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u679c\u306e\u7b2c\u4e00\u6b69\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u306a\u305c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u591a\u304f\u306e\u4f01\u696d\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u539f\u56e0\u306f\u300c\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u3073\u65b9\u300d\u3084\u300c\u5e83\u544a\u306e\u51fa\u3057\u65b9\u300d\u3068\u3044\u3063\u305f\u8868\u9762\u7684\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3088\u308a\u672c\u8cea\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u6a2a\u305f\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u9867\u5ba2\u7406\u89e3\u306e\u6d45\u3055<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u898b\u8fbc\u307f\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u6301\u3061\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3002\u305d\u306e<a href=\"\/words\/persona\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30da\u30eb\u30bd\u30ca<\/a>\u8a2d\u8a08\u304c\u7518\u3044\u3068\u3001\u767a\u4fe1\u3059\u308b\u60c5\u5831\u3082\u7684\u5916\u308c\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u201c\u8ab0\u304b\u201d\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u3066\u3044\u306a\u3044\u307e\u307e\u3001<a href=\"\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3092\u59cb\u3081\u3066\u3082\u53cd\u5fdc\u306f\u5f97\u3089\u308c\u307e\u305b\u3093<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6570\u5b57\u306e\u30b4\u30fc\u30eb\u8a2d\u5b9a\u304c\u66d6\u6627<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u6708\u9593100\u4ef6\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u304cKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u305d\u308c\u304c\u3069\u3093\u306a\u30ea\u30fc\u30c9\u306a\u306e\u304b\u3001\u55b6\u696d\u306b\u30d1\u30b9\u3067\u304d\u308b\u54c1\u8cea\u304b\u3069\u3046\u304b\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u91cf\u3070\u304b\u308a\u3092\u8ffd\u3044\u304b\u3051\u305f\u7d50\u679c\u3001\u8cea\u304c\u4f34\u308f\u305a\u3001\u55b6\u696d\u3068\u306e\u9023\u643a\u304c\u5d29\u308c\u308b\u539f\u56e0\u306b\u3082\u306a\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u201c\u3064\u306a\u304c\u308a\u65b9\u201d\u306e\u5de5\u592b\u304c\u4e0d\u8db3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eca\u306e\u9867\u5ba2\u306f\u3001\u3044\u304d\u306a\u308a\u306e\u55b6\u696d\u96fb\u8a71\u3084\u5f37\u5f15\u306a\u8cc7\u6599\u9001\u4ed8\u306b\u306f\u654f\u611f\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u5927\u5207\u306a\u306e\u306f\u3001\u300c\u305d\u306e\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u77ac\u9593\u300d\u306b\u3001\u300c\u81ea\u7136\u306a\u304b\u305f\u3061\u300d\u3067\u63a5\u70b9\u3092\u751f\u3080\u3053\u3068\u3067\u3059<\/span>\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3001\u5c0e\u7dda\u8a2d\u8a08\u3001\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u306a\u3069\u3001\u7d30\u90e8\u3078\u306e\u914d\u616e\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u7387\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<br>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5358\u306b\u300c\u4eba\u3092\u96c6\u3081\u308b\u3053\u3068\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c<span class=\"mdl_am_style_bold\">\u3064\u306a\u304c\u308b\u7406\u7531\u3092\u3064\u304f\u308b\u3053\u3068<\/span>\u300d\u3053\u305d\u304c\u3001\u305d\u306e\u672c\u8cea\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e5\u3064\u306e\u4e3b\u8981\u65bd\u7b56<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u591a\u304f\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7279\u306b<a href=\"\/words\/btob-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u52b9\u679c\u304c\u9ad8\u3044\u3068\u3055\u308c\u308b\u4ee3\u8868\u7684\u306a\u65bd\u7b56\u30925\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460 \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u6280\u8853\u30d6\u30ed\u30b0\u3001\u5c0e\u5165\u4e8b\u4f8b\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3001\u691c\u7d22\u884c\u52d5\u3084\u60c5\u5831\u53ce\u96c6\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u304b\u3089\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u5e83\u544a\u3088\u308a\u3082\u201c\u4fe1\u7528\u201d\u304c\u5148\u306b\u7acb\u3064\u305f\u3081\u3001\u826f\u8cea\u306a\u95a2\u4fc2\u6027\u3092\u7bc9\u304d\u3084\u3059\u3044\u65bd\u7b56<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u306b\u304a\u3044\u3066\u3001\u30ea\u30a2\u30eb\u306a\u60c5\u5831\u63d0\u4f9b\u3068\u4fe1\u983c\u69cb\u7bc9\u304c\u3067\u304d\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u306f\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u30c6\u30fc\u30de\u8a2d\u5b9a\u3001\u767b\u58c7\u8005\u306e\u9b45\u529b\u3001\u30a2\u30fc\u30ab\u30a4\u30d6\u6d3b\u7528\u306a\u3069\u3001<span class=\"mdl_am_style_bold\">\u7d99\u7d9a\u7684\u306b\u30ea\u30fc\u30c9\u3092\u751f\u3080\u201c\u4ed5\u7d44\u307f\u201d\u306b\u3057\u3084\u3059\u3044\u306e\u3082\u7279\u5fb4<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2462 \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff0f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u8ab2\u984c\u3092\u81ea\u899a\u3057\u3066\u691c\u7d22\u3059\u308b\u5c64\u300d\u306b\u306f<a href=\"\/words\/listing-advertisement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a>\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4e00\u65b9\u3001\u8a8d\u77e5\u76ee\u7684\u3067\u5e83\u304f\u5c4a\u3051\u305f\u3044\u5834\u5408\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u6d3b\u7528\u3002\u30d0\u30ca\u30fc\u3067\u306f\u306a\u304f<span class=\"mdl_am_style_bold\">\u201c\u60c5\u5831\u63d0\u4f9b\u578b\u201d\u306e\u8a98\u5c0e\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2463 SNS\uff08Meta\/Linkedin\u306a\u3069\uff09\u5e83\u544a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306b\u6d77\u5916\u3084\u5927\u4f01\u696d\u5c64\u3067\u306f\u3001LinkedIn\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u72d9\u3044\u305f\u3044\u696d\u7a2e\u3084\u8077\u7a2e\u306b\u76f4\u63a5\u5c4a\u3051\u3089\u308c\u308b<a href=\"\/words\/targeting\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u7cbe\u5ea6\u306e\u9ad8\u3055\u3068\u3001\u4fe1\u983c\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u9375\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2464 \u5c55\u793a\u4f1a\u30fb\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3082\u5065\u5728\u3067\u3059\u3002\u88fd\u54c1\u306e\u30c7\u30e2\u3084\u793e\u54e1\u3068\u306e\u4f1a\u8a71\u306a\u3069\u3001<span class=\"mdl_am_style_bold\"><a href=\"\/words\/branding\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d6\u30e9\u30f3\u30c9<\/a>\u306e\u201c\u5b9f\u4f53\u9a13\u201d\u3092\u901a\u3058\u305f\u95a2\u4fc2\u69cb\u7bc9\u304c\u3067\u304d\u308b\u306e\u306f\u5927\u304d\u306a\u5f37\u307f<\/span>\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8a2d\u8a08\u304c\u6210\u5426\u3092\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">\u30ea\u30fc\u30c9\u306e\u201c\u8cea\u201d\u3068\u201c\u91cf\u201d\u3092\u4e21\u7acb\u3055\u305b\u308b\u305f\u3081\u306b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u60a9\u3080\u306e\u304c\u3001\u300c\u91cf\u306f\u53d6\u308c\u3066\u3044\u308b\u304c\u8cea\u304c\u4f34\u308f\u306a\u3044\u300d\u300c\u8cea\u306b\u3053\u3060\u308f\u308b\u3068\u6570\u304c\u96c6\u307e\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u30b8\u30ec\u30f3\u30de\u3067\u3059\u3002\u30ea\u30fc\u30c9\u306e\u201c\u91cf\u201d\u3068\u201c\u8cea\u201d\u306f\u3057\u3070\u3057\u3070\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306e\u3088\u3046\u306b\u8a9e\u3089\u308c\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u4e21\u7acb\u3055\u305b\u308b\u305f\u3081\u306e\u8a2d\u8a08\u3068\u904b\u7528\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305a\u610f\u8b58\u3057\u305f\u3044\u306e\u306f\u3001\u201c\u8cea\u201d\u3068\u306f\u4f55\u304b\uff1f\u3068\u3044\u3046\u5b9a\u7fa9\u3067\u3059\u3002\u5546\u8ac7\u5316\u7387\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u304b\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u542b\u3080\u7d44\u7e54\u7684\u306a\u5f15\u304d\u5408\u3044\u304b\u3001\u3042\u308b\u3044\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u30ea\u30b9\u30c8\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304b\u3002<span class=\"mdl_am_style_bold\">\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u300c\u7406\u60f3\u306e\u30ea\u30fc\u30c9\u50cf\u300d\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\u7b2c\u4e00\u6b69\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6b21\u306b\u3001\u201c\u91cf\u201d\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306e\u8a2d\u8a08\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30d5\u30a1\u30cd\u30eb\u4e0a\u90e8\uff08\u6f5c\u5728\u5c64\uff09\u306b\u306f\u5e83\u304f\u30ea\u30fc\u30c1\u3057\u3001\u4f4e\u30cf\u30fc\u30c9\u30eb\u3067\u306e\u63a5\u70b9\u3092\u8a2d\u3051\u308b\uff08\u4f8b\uff1a\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3060\u3051\u306e\u767b\u9332\uff09<\/li>\n\n\n\n<li>\u30d5\u30a1\u30cd\u30eb\u4e2d\u90e8\u3067\u306f\u8208\u5473\u5ea6\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3084CTA\u3092\u8abf\u6574\uff08\u4f8b\uff1a\u4fa1\u683c\u6bd4\u8f03\u8cc7\u6599\u306f\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u5c64\u5411\u3051\uff09<\/li>\n\n\n\n<li>\u30d5\u30a1\u30cd\u30eb\u4e0b\u90e8\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u691c\u8a0e\u6bb5\u968e\u306b\u3042\u308b\u5c64\u3060\u3051\u3092\u55b6\u696d\u306b\u30d1\u30b9\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"mdl_am_style_bold\">\u30ea\u30fc\u30c9\u7372\u5f97\u5f8c\u306b\u201c\u8cea\u3092\u898b\u6975\u3081\u308b\u8a2d\u8a08\u201d\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u6700\u521d\u304b\u3089\u300c\u91cf\u3082\u8cea\u3082\u5b8c\u74a7\u306a\u30ea\u30fc\u30c9\u300d\u3092\u6c42\u3081\u308b\u3088\u308a\u3082\u3001\u5b9f\u884c\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001\u30ea\u30fc\u30c9\u30bd\u30fc\u30b9\u5225\u306e\u6bd4\u8f03\u5206\u6790\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3044\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u3084\u53d7\u6ce8\u7387\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u7d44\u307f\u5408\u308f\u305b\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5316\u306b\u3064\u306a\u3052\u308b\u8a2d\u8a08\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u9023\u643a<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u30b4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u300c<span class=\"mdl_am_style_bold\">\u3088\u3046\u3084\u304f\u30b9\u30bf\u30fc\u30c8\u30e9\u30a4\u30f3\u306b\u7acb\u3063\u305f\u6bb5\u968e<\/span>\u300d\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u771f\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u3044\u304b\u306b\u201c\u6e29\u3081\u3066\u201d\u3001\u5546\u8ac7\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u304b\u2015\u2015\u3064\u307e\u308a\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u306e\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/words\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08nurturing\uff09<\/a>\u306f\u3001\u6587\u5b57\u901a\u308a\u201c\u80b2\u6210\u201d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3061\u59cb\u3081\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u5b9a\u671f\u7684\u304b\u3064\u9069\u5207\u306a\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3057\u306a\u304c\u3089\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u884c\u52d5\u5c65\u6b74\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u914d\u4fe1<\/li>\n\n\n\n<li>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306b\u3088\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/li>\n\n\n\n<li>\u30bb\u30df\u30ca\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u518d\u53c2\u52a0\u4fc3\u9032<\/li>\n\n\n\n<li>\u55b6\u696d\u63a5\u70b9\u524d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u201c\u793e\u5185\u7a1f\u8b70\u201d\u3092\u5f8c\u62bc\u3057<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306b\u91cd\u8981\u306a\u306e\u304c\u3001<span class=\"mdl_am_style_bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u9023\u643a<\/span>\u3067\u3059\u3002\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u306b\u5f15\u304d\u6e21\u3059\u306e\u304b\uff08\uff1dMQL\u2192SQL\u306e\u5b9a\u7fa9\uff09\u3001\u305d\u306e\u30eb\u30fc\u30eb\u3068\u904b\u7528\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u305b\u3063\u304b\u304f\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3082\u55b6\u696d\u306b\u201c\u6368\u3066\u3089\u308c\u308b\u201d\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8a00\u3044\u63db\u3048\u308c\u3070\u3001<span class=\"mdl_am_style_bold\">\u300c\u55b6\u696d\u304c\u52d5\u304d\u3084\u3059\u3044\u30ea\u30fc\u30c9\u300d\u3092\u3064\u304f\u308b\u3053\u3068\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b4\u30fc\u30eb\u3067\u3042\u308a\u3001\u305d\u3053\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3053\u305d\u304c\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u529b<\/span>\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u898b\u308b\u3001\u6210\u679c\u3092\u51fa\u3059\u4f01\u696d\u306e\u5171\u901a\u70b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u306f\u5076\u7136\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5171\u901a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u300c\u624b\u6cd5\u300d\u3067\u306f\u306a\u304f<span class=\"mdl_am_style_bold\">\u300c\u8a2d\u8a08\u601d\u60f3\u300d\u3084\u300c\u7d44\u7e54\u9023\u643a\u300d\u306e\u3042\u308a\u65b9<\/span>\u306b\u8868\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u9867\u5ba2\u306e\u201c\u60c5\u5831\u63a2\u7d22\u884c\u52d5\u201d\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3042\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u3067\u306f\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u8ab2\u984c\u3092\u53ef\u8996\u5316\u3057\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084FAQ\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3002\u8a18\u4e8b\u304b\u3089\u306e\u6d41\u5165\u3067\u6708\u9593300\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u3046\u306110%\u304c\u5546\u8ac7\u5316\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u201c1\u56de\u306e\u63a5\u70b9\u201d\u3067\u306f\u7d42\u308f\u3089\u305b\u306a\u3044\u4ed5\u7d44\u307f\u304c\u3042\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30d9\u30f3\u30c8\u3084\u5c55\u793a\u4f1a\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30cf\u30d6\u306b\u8a98\u5c0e\u3057\u3001\u8a18\u4e8b\u30923\u672c\u4ee5\u4e0a\u8aad\u3093\u3060\u30bf\u30a4\u30df\u30f3\u30b0\u3067<a href=\"\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MA<\/a>\u304b\u3089\u81ea\u52d5\u7684\u306b\u300c\u95a2\u9023\u8cc7\u6599\u300d\u306e\u6848\u5185\u3092\u914d\u4fe1\u3002<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u304c\u81ea\u767a\u7684\u306b\u691c\u8a0e\u3092\u9032\u3081\u3089\u308c\u308b\u201c\u5834\u201d\u3092\u6574\u3048\u3066\u3044\u308b\u306e\u304c\u7279\u9577\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u306e\u201c\u76ee\u7dda\u201d\u304c\u63c3\u3063\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u53d7\u6ce8\u7387\u306e\u9ad8\u3044\u4f01\u696d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u300c\u55b6\u696d\u306b\u3068\u3063\u3066\u306e\u7406\u60f3\u7684\u306a\u30ea\u30fc\u30c9\u3068\u306f\u4f55\u304b\uff1f\u300d\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3066\u304a\u308a\u3001\u6bce\u6708\u306e\u5b9a\u4f8b\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u55b6\u696d\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u306a\u304c\u3089\u30d5\u30a9\u30fc\u30e0\u8a2d\u8a08\u3084<a href=\"\/words\/scoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a>\u57fa\u6e96\u3092\u6539\u5584\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4e8b\u4f8b\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001<span class=\"mdl_am_style_bold\">\u300c\u4e00\u65b9\u7684\u306b\u5c4a\u3051\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u306e\u6587\u8108\u306b\u5bc4\u308a\u6dfb\u3046\u300d<\/span>\u3053\u3068\u3002\u305d\u3057\u3066\u3001\u793e\u5185\u306e\u5206\u65ad\u3092\u306a\u304f\u3057\u3066<span class=\"mdl_am_style_bold\">\u201c\u7d44\u7e54\u5168\u4f53\u3067\u80b2\u3066\u308b\u201d\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u308b<\/span>\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306eKPI\u8a2d\u8a08\u3068\u6539\u5584\u306e\u30b3\u30c4<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6210\u679c\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/span>\u3002\u3064\u307e\u308a\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4ee3\u8868\u7684\u306aKPI\u9805\u76ee<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/strong>\uff1a\u6708\u9593\u30fb\u56db\u534a\u671f\u3067\u306e\u65b0\u898f\u30ea\u30fc\u30c9\u6570<\/li>\n\n\n\n<li><strong>\u30d5\u30a9\u30fc\u30e0\u901a\u904e\u7387<\/strong>\uff1aLP\u95b2\u89a7\u2192\u5165\u529b\u5b8c\u4e86\u306e\u5272\u5408<\/li>\n\n\n\n<li><strong>\u30ea\u30fc\u30c9\u5358\u4fa1\uff08CPL\uff09<\/strong>\uff1a1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8<\/li>\n\n\n\n<li><strong>MQL\u7387<\/strong>\uff1a\u5168\u4f53\u30ea\u30fc\u30c9\u306e\u3046\u3061\u55b6\u696d\u306b\u6e21\u305b\u308b\u54c1\u8cea\u3068\u5224\u65ad\u3055\u308c\u305f\u5272\u5408<\/li>\n\n\n\n<li><strong>SQL\u7387<\/strong>\uff1a\u55b6\u696d\u304c\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3001\u5546\u8ac7\u5316\u306b\u81f3\u3063\u305f\u5272\u5408<\/li>\n\n\n\n<li><strong>\u53d7\u6ce8\u7387\uff0fLTV<\/strong>\uff1a\u30ea\u30fc\u30c9\u306e\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u8ca2\u732e\u5ea6<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u6570\u5024\u306f\u5358\u4f53\u3067\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u9023\u7d9a\u3057\u305f\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u3057\u3066\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30ea\u30fc\u30c9\u6570\u304c\u5897\u3048\u3066\u3082SQL\u7387\u304c\u843d\u3061\u3066\u3044\u308c\u3070\u201c\u8cea\u201d\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3057\u3001CPL\u304c\u9ad8\u3059\u304e\u308c\u3070\u65bd\u7b56\u306e\u52b9\u7387\u6539\u5584\u3092\u691c\u8a0e\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6539\u5584\u306e\u305f\u3081\u306e\u30d2\u30f3\u30c8<\/h3>\n\n\n\n<h4 class=\"mdl_am_h4\">\u201c\u521d\u56de\u63a5\u70b9\u306e\u8cea\u201d\u306b\u6ce8\u76ee\u3059\u308b<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6700\u521d\u306b\u53d6\u5f97\u3057\u305f\u60c5\u5831\u304c\u5c11\u306a\u3059\u304e\u308b\u3068\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u591a\u3059\u304e\u3066\u3082\u96e2\u8131\u3055\u308c\u308b\u3002\u9805\u76ee\u6570\u3001\u8a2d\u554f\u6587\u3001\u5165\u529bUX\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u30d5\u30a9\u30fc\u30e0\u5b8c\u4e86\u7387\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcA\u3068B\u3001<a href=\"\/words\/webinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a6\u30a7\u30d3\u30ca\u30fc<\/a>X\u3068Y\u3067\u3001\u5f8c\u306e\u5546\u8ac7\u7387\u3084\u55b6\u696d\u8a55\u4fa1\u306b\u5dee\u304c\u3042\u308b\u304b\u3092\u8ffd\u3044\u307e\u3057\u3087\u3046\u3002\u300c\u53cd\u5fdc\u304c\u826f\u3044\u304c\u53d7\u6ce8\u3057\u3065\u3089\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u898b\u629c\u304f\u3053\u3068\u304c\u30ab\u30ae\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">\u55b6\u696d\u304b\u3089\u306e\u5b9a\u6027\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u4ed5\u7d44\u307f\u5316\u3059\u308b<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u3053\u306e\u30ea\u30fc\u30c9\u306f\u826f\u304b\u3063\u305f\u300d\u300c\u3053\u306e\u8cc7\u6599\u304c\u3042\u3063\u305f\u304b\u3089\u8a71\u3057\u3084\u3059\u304b\u3063\u305f\u300d\u306a\u3069\u3001\u55b6\u696d\u73fe\u5834\u306e\u58f0\u3092\u5b9a\u671f\u7684\u306b\u5438\u3044\u4e0a\u3052\u3001\u30de\u30fc\u30b1\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b\u201c\u6539\u5584\u30eb\u30fc\u30d7\u201d\u3092\u56de\u3059\u3053\u3068\u304c\u5f37\u3044\u7d44\u7e54\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u306f\u300c\u6570\u3092\u8ffd\u3046\u300d\u305f\u3081\u306e\u9053\u5177\u3067\u306f\u306a\u304f\u3001\u300c\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u300d\u305f\u3081\u306e\u8a2d\u8a08\u601d\u60f3\u3060\u3068\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u3053\u308c\u304b\u3089\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff1a\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u3068AI\u306e\u6d3b\u7528<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u3042\u308a\u65b9\u306f\u3001\u3044\u307e\u5927\u304d\u306a\u8ee2\u63db\u70b9\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u300d\u3068\u300c<a href=\"\/words\/generative-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u751f\u6210AI<\/a>\u300d\u306e\u6d3b\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30f3\u30c6\u30f3\u30c8\uff08Intent\uff09\u3068\u306f\u300c\u610f\u56f3\u300d\u3084\u300c\u95a2\u5fc3\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u300c\u3069\u3093\u306a\u3053\u3068\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u4f55\u3092\u8abf\u3079\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u30c7\u30b8\u30bf\u30eb\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059<\/span>\u3002<br>\u305f\u3068\u3048\u3070\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7e70\u308a\u8fd4\u3057\u691c\u7d22\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u8907\u6570\u95b2\u89a7\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u306e\u8a18\u4e8b\u3092\u6570\u65e5\u9593\u9023\u7d9a\u3067\u8aad\u3093\u3067\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u30b7\u30b0\u30ca\u30eb\u3092\u3082\u3068\u306b\u3001\u300c\u3053\u306e\u4f01\u696d\u306f\u8fd1\u3005\u8cfc\u8cb7\u306b\u52d5\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3068\u4e88\u6e2c\u3057\u3001\u512a\u5148\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u306e\u304c\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u5f93\u6765\u306e\u300c\u624b\u5f53\u305f\u308a\u6b21\u7b2c\u300d\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\u4e00\u7dda\u3092\u753b\u3059\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u751f\u6210AI\u306b\u3088\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u904b\u7528\u652f\u63f4<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u751f\u6210AI\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u7523\u3060\u3051\u3067\u306a\u304f\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fCTA\u300d\u300c\u884c\u52d5\u306b\u5fdc\u3058\u305f\u81ea\u52d5\u5fdc\u7b54\u300d\u300c\u30d5\u30a9\u30fc\u30e0\u6539\u5584\u300d\u306a\u3069\u3001\u3088\u308a\u7d30\u3084\u304b\u306a\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001MA\u30c4\u30fc\u30eb\u3084CDP\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u518d\u8a08\u7b97\u3057\u3001\u6700\u9069\u306a\u6b21\u306e\u6253\u3061\u624b\u3092\u81ea\u52d5\u3067\u63d0\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3082\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u4eca\u5f8c\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u300c\u4eba\u306e\u611f\u6027\u300d\u3068\u300cAI\u306e\u51e6\u7406\u80fd\u529b\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u201c\u6700\u9069\u306a\u51fa\u4f1a\u3044\u65b9\u201d\u3092\u79d1\u5b66\u3057\u3066\u3044\u304f\u6642\u4ee3\u3078\u3068\u9032\u3093\u3067\u3044\u304d\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index10\">\u307e\u3068\u3081\uff1a\u51fa\u4f1a\u3044\u3092\u201c\u3064\u304f\u308b\u201d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5358\u306a\u308b\u300c\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u9867\u5ba2\u3068\u4f01\u696d\u304c\u51fa\u4f1a\u3044\u3001\u7406\u89e3\u3092\u6df1\u3081\u3001\u4fe1\u983c\u3092\u80b2\u307f\u3001\u6700\u7d42\u7684\u306b\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u3044\u3066\u3044\u304f\u2015\u2015<span class=\"mdl_am_style_bold\">\u305d\u306e\u6700\u521d\u306e\u4e00\u6b69\u3092\u201c\u8a2d\u8a08\u3059\u308b\u201d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9867\u5ba2\u306e\u601d\u8003\u3068\u884c\u52d5\u3092\u7406\u89e3\u3057<\/li>\n\n\n\n<li>\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9078\u3073<\/li>\n\n\n\n<li>\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u8cea\u3082\u610f\u8b58\u3057\u3066<\/li>\n\n\n\n<li>\u7372\u5f97\u5f8c\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u9023\u643a\u3057<\/li>\n\n\n\n<li>\u7d44\u7e54\u5168\u4f53\u3067\u201c\u80b2\u3066\u308b\u201d\u4f53\u5236\u3092\u7bc9\u304f<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3046\u3057\u3066\u751f\u307e\u308c\u308b\u201c\u3072\u3068\u3064\u3072\u3068\u3064\u306e\u51fa\u4f1a\u3044\u201d\u304c\u3001\u4e8b\u696d\u306e\u6210\u9577\u3092\u652f\u3048\u308b\u672c\u5f53\u306e\u8cc7\u7523\u306b\u306a\u308a\u307e\u3059\u3002<br>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5358\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u4ed5\u4e8b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u55b6\u696d\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30fb\u7d4c\u55b6\u3059\u3079\u3066\u3092\u5dfb\u304d\u8fbc\u3093\u3060\u6d3b\u52d5\u3067\u3059<\/span>\u3002\u660e\u65e5\u3001\u8ab0\u306b\u3069\u3093\u306a\u4fa1\u5024\u3092\u5c4a\u3051\u308b\u306e\u304b\u3002\u305d\u3053\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u52d5\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u6a58 \u4eae\u4ecb' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Ryosuke-Tachibana.jpg' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u30e6\u30cb\u30c3\u30c8\u9577<\/p>\n          <p class=\"name\">\u6a58 \u4eae\u4ecb<\/p>\n          <p class=\"text\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u53ca\u3073\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u7ba1\u638c\u30022015\u5e74\u304b\u3089\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u4f01\u753b\u8a2d\u8a08\/KPI\u7ba1\u7406\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3001MA\u5c0e\u5165\u30fb\u904b\u7528\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u306a\u3069\u3001\u5e45\u5e83\u3044\u9818\u57df\u3092\u7d4c\u9a13\u5f8c\u30012022\u5e74\u4ee5\u964d\u306f\u30de\u30cd\u30b8\u30e3\u30fc\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u306e\u7ba1\u7406\u3084\u7d44\u7e54\u8a2d\u8a08\u3001\u5168\u793e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u306b\u5f93\u4e8b\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mdl_hm_2clm_main_cta\" id=\"cta-area\">\r\n    <div>\r\n        <p class=\"title\">BtoB\u5e02\u5834\u8abf\u67fb\u306f<br>\u30de\u30af\u30ed\u30df\u30eb\u306e<span>\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb<\/span><\/p>\r\n    <\/div>\r\n    <div class=\"recom\">\r\n        <div>\r\n            <a class=\"bnr article_linkbn\" href=\"\/service\/online-research\/btob-research\/\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/btob-research-bn.png\" alt=\"BtoB\u5e02\u5834\u8abf\u67fb\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\"><\/a>\r\n        <\/div>\r\n        <div class=\"mdl_hm_list_01 hp_txtSizeSSSS\">\r\n            <ul>\r\n                <li>\u591a\u69d8\u306a\u696d\u754c\u30fb\u8077\u7a2e\u30fb\u6c7a\u88c1\u6a29\u3078\u306e\u30ea\u30b5\u30fc\u30c1<\/li>\r\n                <li>\u5927\u898f\u6a21\u306a42\u4e07\u4eba\u306eBtoB\u30d1\u30cd\u30eb<\/li>\r\n                <li>\u5b9a\u91cf\u8abf\u67fb\u3082\u5b9a\u6027\u8abf\u67fb\u3082<\/li>\r\n                <li>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306e\u6d3b\u7528<\/li>\r\n            <\/ul>\r\n            <!-- <p class=\"cta_btn\"><a href=\"\/service\/contact\/estimate\/\">\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b<\/a><\/p> -->\r\n            <p class=\"cta_btn2\"><a class=\"article_linkbtn\" href=\"\/service\/online-research\/btob-research\/\">\u8a73\u3057\u304f\u898b\u308b<\/a><\/p>\r\n        <\/div>\r\n    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