{"id":1891,"date":"2023-04-21T14:37:42","date_gmt":"2023-04-21T05:37:42","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1891"},"modified":"2025-12-17T09:47:38","modified_gmt":"2025-12-17T00:47:38","slug":"lead-nurturing","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/lead-nurturing\/","title":{"rendered":"\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u610f\u5473\u30fb\u624b\u6cd5\u30fb\u6210\u529f\u8981\u56e0\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u306f\u3001\u3053\u3093\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u304c\u3001\u305d\u306e\u5f8c\u97f3\u6c99\u6c70\u304c\u306a\u3044<\/li>\n\n\n\n<li>\u30bb\u30df\u30ca\u30fc\u306b\u53c2\u52a0\u3057\u305f\u304c\u3001\u5546\u8ac7\u306b\u306f\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u904e\u53bb\u306b\u554f\u3044\u5408\u308f\u305b\u304c\u3042\u3063\u305f\u304c\u3001\u3044\u307e\u306f\u52d5\u3044\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f<span class=\"mdl_am_style_bold\">\u300c\u3044\u307e\u3059\u3050\u9867\u5ba2\u3067\u306f\u306a\u3044\u300d\u76f8\u624b\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u5546\u8ac7\u5316\u3078\u3068\u3064\u306a\u3052\u3066\u3044\u304f\u306e\u304b\u2015\u2015\u305d\u306e\u9375\u3092\u63e1\u308b\u306e\u304c\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08Nurturing\uff09\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u9577\u671f\u7684\u304b\u3064\u8907\u96d1\u3067\u3001\u9867\u5ba2\u306f\u88fd\u54c1\u3092\u77e5\u3063\u3066\u304b\u3089\u5b9f\u969b\u306b\u5c0e\u5165\u3059\u308b\u307e\u3067\u306b\u6570\u9031\u9593\u304b\u3089\u6570\u30f6\u6708\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u5e74\u5358\u4f4d\u306e\u691c\u8a0e\u3092\u91cd\u306d\u307e\u3059\u3002\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">\u3044\u307e\u58f2\u308c\u306a\u304f\u3066\u3082\u300c\u5c06\u6765\u58f2\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3069\u3046\u4fdd\u3061\u3001\u3069\u3046\u80b2\u3066\u308b\u304b\u304c\u3001\u55b6\u696d\u52b9\u7387\u3068\u58f2\u4e0a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5b9a\u7fa9\u304b\u3089\u3001\u306a\u305c\u5fc5\u8981\u3068\u3055\u308c\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u3042\u308a\u3001\u3069\u3093\u306a\u4f01\u696d\u304c\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u307e\u3067\u3092\u3001\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5b9a\u7fa9\u3068\u76ee\u7684<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\u306a\u305c\u3044\u307e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e3\u3064\u306e\u67f1\uff08\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff09<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u6d3b\u7528\uff08\u30e1\u30fc\u30eb\u30fb\u30bb\u30df\u30ca\u30fc\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fbMA\uff09<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">\u55b6\u696d\u3068\u306e\u9023\u643a\u3067\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u6210\u529f\u4e8b\u4f8b\uff1a\u80b2\u6210\u306b\u3088\u3063\u3066\u53d7\u6ce8\u7387\u304c\u5909\u308f\u3063\u305f\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">KPI\u8a2d\u8a08\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u4eca\u5f8c\u306e\u5c55\u671b\uff1aAI\u3001\u610f\u56f3\u4e88\u6e2c\u3001\u9577\u671f\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u69cb\u7bc9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1a\u4fe1\u983c\u306e\u84c4\u7a4d\u304c\u672a\u6765\u306e\u58f2\u4e0a\u3092\u3064\u304f\u308b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5b9a\u7fa9\u3068\u76ee\u7684<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7d99\u7d9a\u7684\u306b\u69cb\u7bc9\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u6d3b\u52d5\u300d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059<\/span>\u3002\u76f4\u8a33\u3059\u308c\u3070\u300c\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u91cd\u8981\u306a\u306e\u306f\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5bfe\u8c61\u304c\u300c\u3059\u3050\u306b\u306f\u8cb7\u308f\u306a\u3044\u4eba\u300d\u3067\u3042\u308b\u70b9\u3067\u3059<\/span>\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u4eca\u3059\u3050\u8cfc\u5165\u3059\u308b\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff08Hot Lead\uff09\u3070\u304b\u308a\u3092\u8ffd\u3044\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u307b\u3068\u3093\u3069\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u307e\u3060\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u3084\u8ab2\u984c\u8a8d\u8b58\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u76ee\u7684\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u884c\u308f\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3092\u9032\u3081\u3066\u3082\u3089\u3046<\/strong>\uff08\u60c5\u5831\u63d0\u4f9b\u306b\u3088\u3063\u3066\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\uff09<\/li>\n\n\n\n<li><strong>\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b<\/strong>\uff08\u4f01\u696d\u3084\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\uff09<\/li>\n\n\n\n<li><strong>\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046<\/strong>\uff08\u6bd4\u8f03\u691c\u8a0e\u306e\u652f\u63f4\uff09<\/li>\n\n\n\n<li><strong>\u5546\u8ac7\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u6975\u3081\u308b<\/strong>\uff08\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u308a\u30db\u30c3\u30c8\u5316\u306e\u5146\u3057\u3092\u6349\u3048\u308b\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u300c\u9867\u5ba2\u306e\u201c\u6c7a\u65ad\u201d\u3092\u652f\u63f4\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u3042\u308a\u3001\u305d\u308c\u304c\u7d50\u679c\u7684\u306b\u55b6\u696d\u306e\u751f\u7523\u6027\u3092\u9ad8\u3081\u308b\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308b\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\u306a\u305c\u3044\u307e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u73fe\u5834\u3067\u306f\u3001\u300c<a href=\"\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c9<\/a>\u306f\u53d6\u308c\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u3088\u304f\u805e\u304b\u308c\u307e\u3059\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u3001<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u5909\u5316<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u304b\u3064\u3066\u306f\u3001\u55b6\u696d\u304c\u60c5\u5831\u63d0\u4f9b\u306e\u201c\u8d77\u70b9\u201d\u3067\u3057\u305f\u3002\u88fd\u54c1\u306e\u7279\u5fb4\u3084\u4fa1\u683c\u3001\u4e8b\u4f8b\u306a\u3069\u306f\u55b6\u696d\u62c5\u5f53\u8005\u304b\u3089\u805e\u304f\u306e\u304c\u4e00\u822c\u7684\u3060\u3063\u305f\u305f\u3081\u3001\u4f01\u696d\u5074\u306f\u300c\u60c5\u5831\u3092\u6301\u3063\u3066\u3044\u308b\u300d\u3060\u3051\u3067\u512a\u4f4d\u306b\u7acb\u3066\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u73fe\u5728\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u60c5\u5831\u304c\u3042\u3075\u308c\u3001\u9867\u5ba2\u306f\u201c\u81ea\u5206\u3067\u8abf\u3079\u3066\u304b\u3089\u201d\u55b6\u696d\u306b\u4f1a\u3044\u306b\u6765\u307e\u3059\u3002\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001BtoB\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u3046\u3061\u7d0460\u301c70\uff05\u306f\u3001\u55b6\u696d\u3068\u63a5\u89e6\u3059\u308b\u524d\u306b\u3059\u3067\u306b\u9032\u3093\u3067\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306f\u55b6\u696d\u306e\u524d\u306b\u3001Web\u30b5\u30a4\u30c8\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bb\u30df\u30ca\u30fc\u3001<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u306a\u3069\u3092\u901a\u3058\u3066<span class=\"mdl_am_style_bold\">\u81ea\u5206\u306a\u308a\u306b\u7b54\u3048\u3092\u63a2\u3057\u3066\u3044\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306a\u5909\u5316\u306e\u4e2d\u3067\u3001\u55b6\u696d\u3060\u3051\u306b\u983c\u3063\u305f\u300c\u70b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3067\u306f\u6210\u679c\u304c\u51fa\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3080\u3057\u308d\u3001<span class=\"mdl_am_style_bold\">\u300c\u307e\u3060\u8cb7\u3046\u6c17\u304c\u306a\u3044\u4eba\u3068\u3001\u3069\u3046\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4fe1\u983c\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u304b\u300d\u304c\u3001\u6700\u7d42\u7684\u306a\u53d7\u6ce8\u7387\u3084<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u306b\u5927\u304d\u304f\u5f71\u97ff<\/span>\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u201c\u58f2\u308a\u8fbc\u307f\u201d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u691c\u8a0e\u884c\u52d5\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u300c<span class=\"mdl_am_style_bold\">\u5c0e\u304d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u300d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e3\u3064\u306e\u67f1\uff08\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff09<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u5927\u304d\u304f3\u3064\u306e\u8981\u7d20\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. \u30bf\u30a4\u30df\u30f3\u30b0\uff1a\u884c\u52d5\u3068\u95a2\u5fc3\u306e\u201c\u3044\u307e\u201d\u3092\u3068\u3089\u3048\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u540c\u3058\u9867\u5ba2\u3067\u3042\u3063\u3066\u3082\u3001\u300c\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u304b\u300d\u3067\u5c4a\u3051\u308b\u3079\u304d\u60c5\u5831\u306f\u5909\u308f\u308a\u307e\u3059<\/span>\u3002\u8ab2\u984c\u8a8d\u8b58\u6bb5\u968e\u3067\u306f\u201c\u8ab2\u984c\u306e\u8a00\u8a9e\u5316\u201d\u3092\u4fc3\u3059\u3088\u3046\u306a\u8cc7\u6599\u3001\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u201c\u81ea\u793e\u306e\u512a\u4f4d\u6027\u201d\u3092\u793a\u3059\u4e8b\u4f8b\u3084\u4fa1\u683c\u8868\u3001\u5c0e\u5165\u76f4\u524d\u306a\u3089\u201c<a href=\"\/words\/roi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ROI<\/a>\u3084\u7a1f\u8b70\u652f\u63f4\u8cc7\u6599\u201d\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u300c\u884c\u52d5\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u8907\u6570\u56de\u95b2\u89a7\u3057\u305f<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u3092\u4e00\u5b9a\u56de\u6570\u958b\u5c01\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u8cc7\u6599A\u304b\u3089B\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u308b\uff08\u691c\u8a0e\u30b9\u30c6\u30fc\u30b8\u306e\u4e0a\u6607\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u306e\u201c\u884c\u52d5\u30b7\u30b0\u30ca\u30eb\u201d\u306b\u5fdc\u3058\u3066\u3001\u6b21\u306e\u60c5\u5831\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. \u30b3\u30f3\u30c6\u30f3\u30c4\uff1a\u691c\u8a0e\u306e\u300c\u554f\u3044\u300d\u306b\u5fdc\u3048\u308b\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3001\u300c\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u4f34\u8d70\u3059\u308b\u30ac\u30a4\u30c9\u300d\u3067\u3059<\/span>\u3002\u305f\u3060\u3057\u3001\u201c\u306a\u3093\u3068\u306a\u304f\u4f5c\u308b\u201d\u3060\u3051\u3067\u306f\u52b9\u679c\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u91cd\u8981\u306a\u306e\u306f\u300c\u30b9\u30c6\u30fc\u30b8\u5225\u8a2d\u8a08\u300d<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u6f5c\u5728\u5c64\u5411\u3051\uff1a\u8ab2\u984c\u306b\u6c17\u3065\u304b\u305b\u308b\uff08\u4f8b\uff1a\u696d\u754c\u52d5\u5411\u30ec\u30dd\u30fc\u30c8\uff09<\/li>\n\n\n\n<li>\u9855\u5728\u5c64\u5411\u3051\uff1a\u9078\u5b9a\u5224\u65ad\u3092\u652f\u3048\u308b\uff08\u4f8b\uff1a\u88fd\u54c1\u6bd4\u8f03\u8868\u3001\u5c0e\u5165\u4e8b\u4f8b\uff09<\/li>\n\n\n\n<li>\u7a1f\u8b70\u5c64\u5411\u3051\uff1a\u793e\u5185\u8aac\u660e\u306e\u652f\u63f4\uff08\u4f8b\uff1aROI\u8cc7\u6599\u3001FAQ\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u9867\u5ba2\u306f\u300c\u8aad\u3093\u3060\u3089\u6b21\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\u308f\u304b\u308b\u300d\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4fa1\u5024\u3092\u611f\u3058\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5358\u306a\u308b\u201c\u8cc7\u6599\u201d\u3067\u306f\u306a\u304f\u3001\u201c\u5c0e\u7dda\u201d\u3067\u3042\u308b\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u4f53\u9a13\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u540c\u3058\u696d\u754c\u306e\u4f01\u696d\u3067\u3082\u3001\u4f01\u696d\u898f\u6a21\u3084\u5c0e\u5165\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u8ab2\u984c\u3084\u95a2\u5fc3\u306f\u7570\u306a\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306f\u3001\u30ea\u30fc\u30c9\u306e<a href=\"\/words\/attribute\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5c5e\u6027<\/a>\uff08\u696d\u7a2e\u3001\u8077\u7a2e\u3001\u5f79\u8077\u3001\u691c\u8a0e\u5ea6\uff09\u306b\u5fdc\u3058\u305f<a href=\"\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u5206\u3051\u3068\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002<br>\u305f\u3068\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u8a2d\u8a08\u304c\u8003\u3048\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306b\u306f\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u524d\u9762\u306b<\/li>\n\n\n\n<li>\u5927\u4f01\u696d\u306b\u306f\u5168\u793e\u5c55\u958b\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3057\u305f\u60c5\u5831\u3092<\/li>\n\n\n\n<li>\u73fe\u5834\u62c5\u5f53\u306b\u306f\u64cd\u4f5c\u6027\u3084\u5c0e\u5165\u652f\u63f4\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092<\/li>\n\n\n\n<li>\u7d4c\u55b6\u5c64\u306b\u306f\u5b9a\u91cf\u7684\u6210\u679c\uff08ROI\u3001\u6210\u529f\u4e8b\u4f8b\u306a\u3069\uff09\u3092<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306a<span class=\"mdl_am_style_bold\">\u300c\u76f8\u624b\u306e\u7acb\u5834\u3067\u6700\u9069\u306a\u8a71\u3092\u3059\u308b\u300d\u8a2d\u8a08\u3053\u305d\u304c\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6210\u529f\u306e\u9375\u306a\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u6d3b\u7528\uff08\u30e1\u30fc\u30eb\u30fb\u30bb\u30df\u30ca\u30fc\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fbMA\uff09<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u969b\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6bb5\u3092\u4f7f\u3046\u304b\u306f\u4f01\u696d\u306e\u30d5\u30a7\u30fc\u30ba\u3084\u696d\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059<\/span>\u3002\u305f\u3060\u3057\u3001\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u306b\u306f\u5171\u901a\u3057\u305f\u201c\u76ee\u7684\u201d\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u300c<span class=\"mdl_am_style_bold\">\u4fe1\u983c\u3092\u80b2\u307f\u306a\u304c\u3089\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u63a5\u70b9\u3092\u7d99\u7d9a\u7684\u306b\u3064\u304f\u308b\u3053\u3068<\/span>\u300d\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u7279\u306bBtoB\u9818\u57df\u3067\u591a\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b4\u3064\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2460 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3082\u3063\u3068\u3082\u666e\u53ca\u3057\u3066\u3044\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30bb\u30df\u30ca\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6642\u306b\u53d6\u5f97\u3057\u305f\u30a2\u30c9\u30ec\u30b9\u306b\u5bfe\u3057\u3066\u3001\u6bb5\u968e\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3046\u300c\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u300d\u3084\u3001\u884c\u52d5\u306b\u5fdc\u3058\u305f\u300c\u30c8\u30ea\u30ac\u30fc\u30e1\u30fc\u30eb\u300d\u306a\u3069\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u30bb\u30fc\u30eb\u30b9\u8272\u3092\u51fa\u3057\u3059\u304e\u306a\u3044\u3053\u3068\u300d\u3067\u3059\u3002\u58f2\u308a\u8fbc\u307f\u3088\u308a\u3082\u3001\u201c\u3042\u306a\u305f\u306e\u8ab2\u984c\u306b\u5f79\u7acb\u3064\u60c5\u5831\u304c\u3042\u308a\u307e\u3059\u201d\u3068\u3044\u3046\u30b9\u30bf\u30f3\u30b9\u3067\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2461 \u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30bb\u30df\u30ca\u30fc<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u3067\u306f\u3001<a href=\"\/words\/webinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a6\u30a7\u30d3\u30ca\u30fc<\/a>\u304c\u300c\u6559\u80b2\u578b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u306e\u4e2d\u5fc3\u7684\u624b\u6bb5\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u691c\u8a0e\u521d\u671f\u306b\u3042\u308b\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u306f\u300c\u5b66\u3073\u306e\u5834\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u201c\u8ab2\u984c\u306b\u6c17\u3065\u3044\u3066\u3082\u3089\u3046\u201d\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001\u30bb\u30df\u30ca\u30fc\u7d42\u4e86\u5f8c\u306e<a href=\"\/column\/entry-002\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a2\u30f3\u30b1\u30fc\u30c8<\/a>\u3084<a href=\"\/column\/entry-029\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u884c\u52d5\u30ed\u30b0<\/a>\u304b\u3089\u3001\u8208\u5473\u95a2\u5fc3\u5ea6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u305f\u3081\u3001\u6b21\u306e\u65bd\u7b56\u306b\u3082\u3064\u306a\u3052\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2462 \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u9032\u3093\u3060\u30ea\u30fc\u30c9\u304c\u300c\u3069\u306e\u7a0b\u5ea6\u30db\u30c3\u30c8\u5316\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<a href=\"\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u3001\u884c\u52d5\u306b\u5fdc\u3058\u3066\u70b9\u6570\u3092\u4ed8\u4e0e\u3057\u3001\u30b9\u30b3\u30a2\u304c\u4e00\u5b9a\u306b\u9054\u3057\u305f\u3089\u55b6\u696d\u3078\u30d1\u30b9\u3059\u308b\u2015\u2015\u3053\u306e\u8a2d\u8a08\u304c\u3042\u308c\u3070\u3001\u55b6\u696d\u306f\u201c\u6e29\u307e\u3063\u305f\u76f8\u624b\u201d\u306b\u96c6\u4e2d\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u8cc7\u6599A\u306e\u95b2\u89a7 \u2192 +10\u70b9<\/li>\n\n\n\n<li>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0 \u2192 +20\u70b9<\/li>\n\n\n\n<li>\u88fd\u54c1\u30da\u30fc\u30b83\u56de\u4ee5\u4e0a\u95b2\u89a7 \u2192 +15\u70b9<\/li>\n\n\n\n<li>\u4fa1\u683c\u30da\u30fc\u30b8\u95b2\u89a7 \u2192 +25\u70b9<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u2463 MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u3092\u652f\u3048\u308b\u571f\u53f0\u3068\u3057\u3066\u3001MA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u3001<a href=\"\/words\/scoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a>\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3001\u55b6\u696d\u9023\u643a\u307e\u3067\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u5c5e\u4eba\u7684\u306a\u904b\u7528\u304b\u3089\u8131\u5374\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>Salesforce Pardot\uff08Account Engagement\uff09<\/li>\n\n\n\n<li>Marketo Engage<\/li>\n\n\n\n<li>HubSpot<\/li>\n\n\n\n<li>SATORI<\/li>\n\n\n\n<li>BowNow<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">\u55b6\u696d\u3068\u306e\u9023\u643a\u3067\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u6a5f\u80fd\u3059\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u300c\u55b6\u696d\u3068\u306e\u9023\u643a\u300d\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/span>\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u80b2\u3066\u305f\u30ea\u30fc\u30c9\u304c\u55b6\u696d\u306b\u201c\u3061\u3083\u3093\u3068\u5f15\u304d\u6e21\u3055\u308c\u3066\u3044\u306a\u3044\u201d\u3001\u3042\u308b\u3044\u306f\u201c\u55b6\u696d\u304c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u201d\u3068\u3044\u3046\u72b6\u6cc1\u3067\u306f\u3001\u305b\u3063\u304b\u304f\u306e\u52aa\u529b\u304c\u6c34\u6ce1\u306b\u5e30\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u300cMQL\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30af\u30aa\u30ea\u30d5\u30a1\u30a4\u30c9\u30ea\u30fc\u30c9\uff09\u300d\u3068\u300cSQL\uff08\u30bb\u30fc\u30eb\u30b9\u30af\u30aa\u30ea\u30d5\u30a1\u30a4\u30c9\u30ea\u30fc\u30c9\uff09\u300d\u306e\u5b9a\u7fa9\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u3069\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u3063\u305f\u3089\u55b6\u696d\u306b\u5f15\u304d\u6e21\u3059\u306e\u304b\u3001\u305d\u306e\u57fa\u6e96\u3092\u660e\u6587\u5316\u3057\u3001\u90e8\u9580\u9593\u3067\u5408\u610f\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>MQL\u306e\u5b9a\u7fa9\uff1a\u30b9\u30b3\u30a280\u70b9\u4ee5\u4e0a\u304b\u3064\u696d\u7a2e\u30fb\u8077\u7a2e\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5185<\/li>\n\n\n\n<li>SQL\u306e\u5b9a\u7fa9\uff1a\u55b6\u696d\u304c\u63a5\u89e6\u5f8c\u306b\u5546\u8ac7\u5316\u306e\u53ef\u80fd\u6027\u3042\u308a\u3068\u5224\u65ad\u3057\u305f\u30ea\u30fc\u30c9<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u201c\u7d44\u7e54\u7684\u306a\u63a5\u7d9a\u70b9\u201d\u3092\u8a2d\u3051\u308b\u3068\u3001\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306a\u9023\u643a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u67081\u56de\u306e\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u5408\u540c\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u55b6\u696d\u304b\u3089\u306e\u30ea\u30fc\u30c9\u8a55\u4fa1\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092MA\u3078\u9023\u643a<\/li>\n\n\n\n<li>\u5546\u8ac7\u5316\u7387\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3092\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u793e\u5185\u306e\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u300d\u3082\u6c42\u3081\u3089\u308c\u308b\u6d3b\u52d5\u306a\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u6210\u529f\u4e8b\u4f8b\uff1a\u80b2\u6210\u306b\u3088\u3063\u3066\u53d7\u6ce8\u7387\u304c\u5909\u308f\u3063\u305f\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2460\uff1aSaaS\u4f01\u696dA\u793e \u2013 \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u308b\u55b6\u696d\u9023\u643a\u5f37\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">A\u793e\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u5f8c\u306b\u55b6\u696d\u304c\u3059\u3050\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3057\u3066\u3044\u305f\u304c\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u305a\u3001\u55b6\u696d\u90e8\u9580\u306e\u30ea\u30fc\u30c9\u3078\u306e\u4fe1\u983c\u3082\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br>\u305d\u3053\u3067\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u5c0e\u5165\u3057\u3001\u4e00\u5b9a\u70b9\u6570\u306b\u9054\u3057\u305f\u30ea\u30fc\u30c9\u306e\u307f\u3092\u55b6\u696d\u306b\u30d1\u30b9\u3059\u308b\u904b\u7528\u306b\u5909\u66f4\u3002\u3055\u3089\u306b\u3001\u70b9\u6570\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u306f\u5225\u9014\u30b7\u30ca\u30ea\u30aa\u3067\u201c\u6e29\u3081\u308b\u201d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3002\u305d\u306e\u7d50\u679c\u3001\u5546\u8ac7\u5316\u7387\u306f15%\u304b\u308938%\u306b\u4e0a\u6607\u3002\u55b6\u696d\u306e\u53d7\u6ce8\u4ef6\u6570\u3082\u524d\u5e74\u6bd4140%\u3068\u306a\u308a\u3001\u90e8\u9580\u9593\u306e\u4fe1\u983c\u3082\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2461\uff1aIT\u4f01\u696dB\u793e \u2013 \u30bb\u30df\u30ca\u30fc\u3092\u8ef8\u306b\u3057\u305f\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u65bd\u7b56<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">B\u793e\u3067\u306f\u67081\u56de\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u96c6\u5ba2\u3057\u305f\u5f8c\u3001\u53c2\u52a0\u8005\u306b\u5bfe\u3057\u3066\u6bb5\u968e\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u8a2d\u8a08\u3002\u521d\u56de\u306f\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u30012\u56de\u76ee\u306f\u4e8b\u4f8b\u30013\u56de\u76ee\u306f\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3068ROI\u30014\u56de\u76ee\u3067\u55b6\u696d\u3078\u306e\u76f8\u8ac7\u3092\u4fc3\u3059\u5185\u5bb9\u3068\u3057\u3001\u958b\u5c01\u738740%\u4ee5\u4e0a\u3092\u7dad\u6301\u3002\u305d\u306e\u7d50\u679c\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u7d4c\u7531\u3067\u306e\u53d7\u6ce8\u7387\u304c2\u500d\u4ee5\u4e0a\u306b\u3002\u7279\u306b\u300c\u81ea\u793e\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u3092\u304f\u308c\u305f\u300d\u30ea\u30fc\u30c9\u304c\u5897\u3048\u3001\u55b6\u696d\u306e\u5de5\u6570\u524a\u6e1b\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">KPI\u8a2d\u8a08\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u8a08\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u5358\u306b\u300c\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u300d\u3084\u300c\u8cc7\u6599DL\u6570\u300d\u3060\u3051\u3092\u898b\u3066\u3082\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u5168\u4f53\u306e\u6210\u679c\u306f\u8a55\u4fa1\u3067\u304d\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u91cd\u8981\u306a\u306e\u306f\u3001\u201c\u5546\u8ac7\u5316\u201d\u3084\u201c\u53d7\u6ce8\u201d\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u610f\u8b58\u3057\u305fKPI\u8a2d\u8a08\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4ee3\u8868\u7684\u306aKPI\u9805\u76ee<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u30e1\u30fc\u30eb\u958b\u5c01\u7387\uff0f\u30af\u30ea\u30c3\u30af\u7387<\/strong>\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a34\u6c42\u529b\u306e\u76ee\u5b89<\/li>\n\n\n\n<li><strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u4e2d\u306eMQL\u5316\u7387<\/strong>\uff1a\u6e29\u307e\u308a\u5ea6\u5408\u3044\u306e\u6307\u6a19<\/li>\n\n\n\n<li><strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u7d4c\u7531\u306e\u5546\u8ac7\u5316\u7387<\/strong>\uff1a\u55b6\u696d\u6210\u679c\u3078\u306e\u8ca2\u732e\u5ea6<\/li>\n\n\n\n<li><strong>\u5546\u8ac7\u3042\u305f\u308a\u306e\u55b6\u696d\u63a5\u89e6\u56de\u6570<\/strong>\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u3088\u308b\u5de5\u6570\u524a\u6e1b\u52b9\u679c<\/li>\n\n\n\n<li><strong>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/strong>\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304b\u3089\u80b2\u3063\u305f\u9867\u5ba2\u306e\u9577\u671f\u4fa1\u5024<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u7d4c\u305f\u30ea\u30fc\u30c9\u306e\u53d7\u6ce8\u7387\u304c\u9ad8\u3044\u300d\u300c\u55b6\u696d\u306b\u6e21\u3057\u305f\u5f8c\u306e\u5546\u8ac7\u6ede\u7559\u7387\u304c\u4e0b\u304c\u3063\u305f\u300d\u3068\u3044\u3063\u305f\u6570\u5024\u304c\u51fa\u3066\u3044\u308c\u3070\u3001\u305d\u308c\u306f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6539\u5584\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u6539\u5584\u306e\u30d2\u30f3\u30c8\u306f\u3001\u6570\u5024\u3060\u3051\u3067\u306a\u304f\u201c\u884c\u52d5\u30ed\u30b0\u201d\u306b\u3082\u96a0\u308c\u3066\u3044\u307e\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u30e1\u30fc\u30eb\u306f\u958b\u304b\u308c\u3066\u3044\u308b\u306e\u306b\u30ea\u30f3\u30af\u304c<a href=\"\/words\/click\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ea\u30c3\u30af<\/a>\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3057\u305f\u3089\u3001\u30bf\u30a4\u30c8\u30eb\u3068\u672c\u6587\u306f\u97ff\u3044\u3066\u3044\u308b\u304cCTA\u304c\u5f31\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br>\u307e\u305f\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u300c\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\uff1d\u672c\u5f53\u306b\u5546\u8ac7\u5316\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u55b6\u696d\u3068\u4e00\u7dd2\u306b\u632f\u308a\u8fd4\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<br><span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306f\u3001\u55b6\u696d\u3068\u306e\u201c\u5171\u901a\u8a00\u8a9e\u201d\u306b\u3082\u306a\u308a\u307e\u3059<\/span>\u3002\u6570\u5024\u3092\u4ecb\u3057\u3066\u5bfe\u8a71\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3053\u305d\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u4fe1\u983c\u3092\u3064\u306a\u3050\u6a4b\u6e21\u3057\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u4eca\u5f8c\u306e\u5c55\u671b\uff1aAI\u3001\u610f\u56f3\u4e88\u6e2c\u3001\u9577\u671f\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u69cb\u7bc9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u3053\u308c\u304b\u3089\u307e\u3059\u307e\u3059\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3068\u304f\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u300c<span class=\"mdl_am_style_bold\"><a href=\"\/words\/ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI<\/a>\u306b\u3088\u308b\u30a4\u30f3\u30c6\u30f3\u30c8\u4e88\u6e2c<\/span>\u300d\u3068\u300c<span class=\"mdl_am_style_bold\">\u4e2d\u9577\u671f\u7684\u306a\u4fe1\u983c\u69cb\u7bc9\u306e\u6226\u7565\u5316<\/span>\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">AI\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u9ad8\u5ea6\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5f93\u6765\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u8a2d\u5b9a\u3057\u305f\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u304f\u201c\u4e8b\u524d\u8a2d\u8a08\u52a0\u70b9\u5f0f\u201d\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001<span class=\"mdl_am_style_bold\">AI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u904e\u53bb\u306b\u53d7\u6ce8\u3057\u305f\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u300d\u3084\u300c\u5931\u6ce8\u3057\u305f\u30b1\u30fc\u30b9\u3068\u306e\u9055\u3044\u300d\u306a\u3069\u3092\u5b66\u7fd2\u3057\u3001\u201c\u4eca\u5f8c\u53d7\u6ce8\u3059\u308b\u78ba\u7387\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u201d\u3092\u4e88\u6e2c\u3067\u304d\u308b<\/span>\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u8ab0\u306b\u30fb\u3044\u3064\u30fb\u4f55\u3092\u300d\u5c4a\u3051\u308b\u304b\u306e\u7cbe\u5ea6\u304c\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u95a2\u4fc2\u6027\u3092\u201c\u8cc7\u7523\u5316\u201d\u3059\u308b\u8003\u3048\u65b9<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u77ed\u671f\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u300c<span class=\"mdl_am_style_bold\">\u95a2\u4fc2\u6027\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u7523<\/span>\u300d\u3068\u3057\u3066\u6349\u3048\u76f4\u3059\u52d5\u304d\u3082\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>1\u5e74\u524d\u306bDL\u3057\u305f\u30ea\u30fc\u30c9\u304c\u518d\u3073\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u59cb\u3081\u305f<\/li>\n\n\n\n<li>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u5f97\u305f\u60c5\u5831\u304c\u55b6\u696d\u306e\u63d0\u6848\u6642\u306b\u6d3b\u7528\u3055\u308c\u305f<\/li>\n\n\n\n<li>\u9867\u5ba2\u5316\u3057\u305f\u5f8c\u3082\u5f79\u7acb\u3064\u60c5\u5831\u63d0\u4f9b\u3092\u7d99\u7d9a\u3057\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3078\u3064\u306a\u304c\u3063\u305f<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"mdl_am_style_bold\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u300c\u53d7\u6ce8\u3067\u7d42\u308f\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u3068\u306e\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u5316\u3055\u305b\u3001\u6b21\u306e\u4fa1\u5024\u5275\u51fa\u306b\u3064\u306a\u3052\u308b\u300d\u6226\u7565\u57fa\u76e4\u306b\u306a\u308a\u3064\u3064\u3042\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u307e\u3068\u3081\uff1a\u4fe1\u983c\u306e\u84c4\u7a4d\u304c\u672a\u6765\u306e\u58f2\u4e0a\u3092\u3064\u304f\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u305f\u3060\u60c5\u5831\u3092\u9001\u308a\u7d9a\u3051\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001<span class=\"mdl_am_style_bold\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u95a2\u5fc3\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u80cc\u4e2d\u3092\u305d\u3063\u3068\u62bc\u3059\u2015\u2015\u305d\u3093\u306a\u201c\u4e01\u5be7\u306a\u4f34\u8d70\u201d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u4eca\u3059\u3050\u8cb7\u308f\u306a\u3044\u4eba\u306b\u3082\u656c\u610f\u3092\u6301\u3063\u3066\u63a5\u3059\u308b<\/li>\n\n\n\n<li>\u691c\u8a0e\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u300c\u8aad\u3080\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u300c\u52d5\u304b\u3059\u3082\u306e\u300d\u3068\u3057\u3066\u8a2d\u8a08\u3059\u308b<\/li>\n\n\n\n<li>\u55b6\u696d\u3068\u5171\u901aKPI\u3067\u8a9e\u308a\u5408\u3044\u3001\u9023\u643a\u3092\u6df1\u3081\u308b<\/li>\n\n\n\n<li>\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u7d9a\u3051\u308b\u201c\u6226\u7565\u3068\u3057\u3066\u306e\u7d99\u7d9a\u6027\u201d\u3092\u6301\u3064<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4fe1\u983c\u306f\u3001\u4e00\u671d\u4e00\u5915\u3067\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u7a4d\u307f\u91cd\u306a\u3063\u305f\u3068\u304d\u3001\u55b6\u696d\u306e\u53d7\u6ce8\u7387\u306f\u4e0a\u304c\u308a\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306f\u6df1\u5316\u3057\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u201c\u9078\u3070\u308c\u308b\u7406\u7531\u201d\u306b\u306a\u308a\u307e\u3059\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u898b\u3048\u306b\u304f\u304f\u3001\u5730\u5473\u306b\u601d\u3048\u308b\u6d3b\u52d5\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3067\u3082\u305d\u308c\u306f\u3001<span class=\"mdl_am_style_bold\">\u672a\u6765\u306e\u58f2\u4e0a\u3092\u7740\u5b9f\u306b\u652f\u3048\u308b\u3001<a href=\"\/words\/btob-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u201c\u672c\u4e38\u201d<\/span>\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u6a58 \u4eae\u4ecb' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Ryosuke-Tachibana.webp' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u3000\u4e8b\u696d\u4f01\u753b\u672c\u90e8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u9577<\/p>\n          <p class=\"name\">\u6a58 \u4eae\u4ecb<\/p>\n          <p class=\"text\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u8a2d\u8a08\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3001MA\u5c0e\u5165\u30fb\u904b\u7528\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u306a\u3069\u3092\u7d4c\u9a13\u5f8c\u3001\u6cd5\u4eba\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306b\u6700\u5e74\u5c11\u3067\u6607\u683c\u3002\u30de\u30af\u30ed\u30df\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9ad8\u5ea6\u5316\u3092\u63a8\u9032\u3057\u3001\u4e88\u7b97\u3068\u4eba\u54e1\u30928\u500d\u306b\u62e1\u5927\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mdl_hm_2clm_main_cta\" id=\"cta-area\">\r\n    <div>\r\n        <p class=\"title\">BtoB\u5e02\u5834\u8abf\u67fb\u306f<br>\u30de\u30af\u30ed\u30df\u30eb\u306e<span>\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb<\/span><\/p>\r\n    <\/div>\r\n    <div class=\"recom\">\r\n        <div>\r\n            <a class=\"bnr article_linkbn\" href=\"\/service\/online-research\/btob-research\/\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/btob-research-bn.png\" alt=\"BtoB\u5e02\u5834\u8abf\u67fb\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\"><\/a>\r\n        <\/div>\r\n        <div class=\"mdl_hm_list_01 hp_txtSizeSSSS\">\r\n            <ul>\r\n                <li>\u591a\u69d8\u306a\u696d\u754c\u30fb\u8077\u7a2e\u30fb\u6c7a\u88c1\u6a29\u3078\u306e\u30ea\u30b5\u30fc\u30c1<\/li>\r\n                <li>\u5927\u898f\u6a21\u306a42\u4e07\u4eba\u306eBtoB\u30d1\u30cd\u30eb<\/li>\r\n                <li>\u5b9a\u91cf\u8abf\u67fb\u3082\u5b9a\u6027\u8abf\u67fb\u3082<\/li>\r\n                <li>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306e\u6d3b\u7528<\/li>\r\n            <\/ul>\r\n            <!-- <p class=\"cta_btn\"><a href=\"\/service\/contact\/estimate\/\">\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b<\/a><\/p> -->\r\n            <p class=\"cta_btn2\"><a class=\"article_linkbtn\" href=\"\/service\/online-research\/btob-research\/\">\u8a73\u3057\u304f\u898b\u308b<\/a><\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u306f\u3001\u3053\u3093\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f \u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u304c\u3001\u305d\u306e\u5f8c\u97f3\u6c99\u6c70\u304c\u306a\u3044 \u30bb\u30df\u30ca\u30fc\u306b\u53c2\u52a0\u3057\u305f\u304c\u3001\u5546\u8ac7\u306b\u306f\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044 \u904e\u53bb\u306b\u554f\u3044\u5408\u308f\u305b\u304c\u3042\u3063\u305f\u304c\u3001\u3044\u307e\u306f\u52d5\u3044\u3066\u3044\u306a\u3044 \u3053\u3046\u3057\u305f\u300c\u3044\u307e\u3059\u3050\u9867\u5ba2\u3067\u306f\u306a\u3044\u300d\u76f8\u624b\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u5546\u8ac7\u5316\u3078\u3068\u3064\u306a\u3052\u3066\u3044\u304f\u306e\u304b\u2015\u2015\u305d\u306e\u9375\u3092\u63e1\u308b\u306e\u304c\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08Nurturing\uff09\u3067\u3059\u3002 BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u9577\u671f\u7684\u304b\u3064\u8907\u96d1\u3067\u3001\u9867\u5ba2\u306f\u88fd\u54c1\u3092\u77e5\u3063\u3066\u304b\u3089\u5b9f\u969b\u306b\u5c0e\u5165\u3059\u308b\u307e\u3067\u306b\u6570\u9031\u9593\u304b\u3089\u6570\u30f6\u6708\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u5e74\u5358\u4f4d\u306e\u691c\u8a0e\u3092\u91cd\u306d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3044\u307e\u58f2\u308c\u306a\u304f\u3066\u3082\u300c\u5c06\u6765\u58f2\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u2026<\/p>\n","protected":false},"featured_media":11498,"template":"","words_cat":[9],"words_cat2":[],"mtheme":[177,176],"class_list":["post-1891","words","type-words","status-publish","has-post-thumbnail","hentry","words_cat-ra","mtheme-btob","mtheme-btob-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/words"}],"version-history":[{"count":6,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/1891\/revisions"}],"predecessor-version":[{"id":18624,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/1891\/revisions\/18624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media\/11498"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=1891"}],"wp:term":[{"taxonomy":"words_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat?post=1891"},{"taxonomy":"words_cat2","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat2?post=1891"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}