{"id":18725,"date":"2025-12-05T10:00:44","date_gmt":"2025-12-05T01:00:44","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=18725"},"modified":"2025-12-05T10:11:21","modified_gmt":"2025-12-05T01:11:21","slug":"kpi","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/kpi\/","title":{"rendered":"KPI\u3068\u306f\uff1f\u610f\u5473\u30fb\u8a2d\u8a08\u30fb\u904b\u7528\u30fb\u843d\u3068\u3057\u7a74\u307e\u3067\u201c\u6307\u6a19\u306e\u54f2\u5b66\u201d\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u89e3\u304d\u660e\u304b\u3059"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u300cKPI\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u73fe\u5834\u3067\u3054\u304f\u5f53\u305f\u308a\u524d\u306b\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u306e\u4e00\u65b9\u3067\u3001\u300c\u306a\u305c\u305d\u306eKPI\u3092\u8ffd\u3046\u306e\u304b\uff1f\u300d\u300c\u4f55\u306e\u305f\u3081\u306b\u3042\u308b\u306e\u304b\uff1f\u300d\u3092\u672c\u8cea\u7684\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u306b\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">KPI\u3092\u3046\u307e\u304f\u4f7f\u3048\u3070\u3001\u7d44\u7e54\u306e\u76ee\u7dda\u304c\u63c3\u3044\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3082\u6e2c\u5b9a\u3067\u304d\u3001\u610f\u601d\u6c7a\u5b9a\u3082\u65e9\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u9593\u9055\u3063\u305fKPI\u306f\u3001\u30c1\u30fc\u30e0\u3092\u201c\u6570\u5b57\u306b\u8ffd\u308f\u308c\u308b\u96c6\u56e3\u201d\u306b\u5909\u3048\u3066\u3057\u307e\u3046\u5371\u3046\u3055\u3082\u6301\u3063\u3066\u3044\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u300cKPI\u3068\u306f\u4f55\u304b\uff1f\u300d\u3068\u3044\u3046\u57fa\u790e\u7684\u306a\u554f\u3044\u3092\u8d77\u70b9\u306b\u3001KGI\u3068\u306e\u9055\u3044\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u8a08\u624b\u9806\u3001\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\u6cd5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306b\u304a\u3051\u308b\u4e3b\u8981KPI\u4f8b\u3001\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u9665\u308a\u304c\u3061\u306a\u7f60\u3001\u305d\u3057\u3066KPI\u306e\u672a\u6765\u50cf\u307e\u3067\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">KPI\u3068\u306f\u4f55\u304b\uff1f\u5b9a\u7fa9\u3068\u4f4d\u7f6e\u3065\u3051\u306e\u57fa\u672c<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">KPI\u306e3\u3064\u306e\u5f79\u5272\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u91cd\u8981\u6027<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u6b63\u3057\u3044KPI\u8a2d\u8a08\u306e5\u30b9\u30c6\u30c3\u30d7<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4e3b\u8981\u306aKPI\u306e\u4f8b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">KPI\u904b\u7528\u3067\u8d77\u304d\u304c\u3061\u306a5\u3064\u306e\u843d\u3068\u3057\u7a74<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">KPI\u8a2d\u8a08\u3092\u6587\u5316\u306b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u672a\u6765\u306eKPI\uff1a\u611f\u60c5\u30fb\u884c\u52d5\u30fb\u95a2\u4fc2\u6027\u3092\u3069\u3046\u6e2c\u308b\u304b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1aKPI\u3068\u306f\u201c\u6570\u5b57\u3067\u8a9e\u308b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u201d\u306e\u8a00\u8a9e\u3067\u3042\u308b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">KPI\u3068\u306f\u4f55\u304b\uff1f\u5b9a\u7fa9\u3068\u4f4d\u7f6e\u3065\u3051\u306e\u57fa\u672c<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">KPI\u3068\u306f\u300cKey Performance Indicator\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u201c\u9032\u6357\u306e\u9053\u3057\u308b\u3079\u201d\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059<\/span>\u3002\u7d44\u7e54\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u5b9a\u3081\u305f\u30b4\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3001\u300c\u3044\u307e\u3001\u3069\u308c\u304f\u3089\u3044\u8fd1\u3065\u3044\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3088\u304f\u6df7\u540c\u3055\u308c\u304c\u3061\u306a\u7528\u8a9e\u306bKGI\uff08Key Goal Indicator\uff09\u304c\u3042\u308a\u307e\u3059\u304c\u3001<span class=\"mdl_am_style_bold\">KGI\u304c\u300c\u6700\u7d42\u7684\u306a\u6210\u679c\u306e\u30b4\u30fc\u30eb\u300d\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001KPI\u306f\u300c\u305d\u3053\u306b\u81f3\u308b\u307e\u3067\u306e\u9014\u4e2d\u7d4c\u904e\u3092\u53ef\u8996\u5316\u3059\u308b\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u300d<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001KGI\u304c\u300c\u5e74\u9593\u58f2\u4e0a1\u5104\u5186\u306e\u9054\u6210\u300d\u3060\u3068\u3059\u308c\u3070\u3001\u305d\u306e\u305f\u3081\u306eKPI\u306f\u300c\u6708\u9593\u306e\u65b0\u898f\u9867\u5ba2\u6570\u300d\u300cWeb\u30b5\u30a4\u30c8\u306e<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR<\/a>\u300d\u300c\u5e83\u544a<a href=\"\/words\/click\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ea\u30c3\u30af<\/a>\u5358\u4fa1\u300d\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001KPI\u306fKGI\u3068\u30ed\u30b8\u30c3\u30af\u3067\u7d50\u3070\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u610f\u5473\u3092\u6301\u3061\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">KPI\u306e3\u3064\u306e\u5f79\u5272\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u306f\u3001\u5358\u306b\u201c\u6570\u5b57\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u201d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u52d9\u306b\u304a\u3044\u3066\u306f\u3001\u6b21\u306e3\u3064\u306e\u6a5f\u80fd\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. \u76ee\u7dda\u3092\u63c3\u3048\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c1\u30fc\u30e0\u5185\u3067\u65bd\u7b56\u306e\u76ee\u7684\u3084\u671f\u5f85\u5024\u304c\u5171\u6709\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u52aa\u529b\u306e\u65b9\u5411\u6027\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u300c\u3044\u307e\u4f55\u3092\u512a\u5148\u3059\u308b\u3079\u304d\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30c1\u30fc\u30e0\u306e\u610f\u601d\u7d71\u4e00\u304c\u9032\u307f\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. \u5224\u65ad\u3092\u65e9\u3081\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9a\u671f\u7684\u306bKPI\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"mdl_am_style_bold\">\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u65bd\u7b56\u3068\u305d\u3046\u3067\u306a\u3044\u65bd\u7b56\u3092\u898b\u5206\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/span>\u3002\u6570\u5b57\u304c\u60aa\u3051\u308c\u3070\u65e9\u3081\u306b\u8ecc\u9053\u4fee\u6b63\u304c\u3067\u304d\u308b\u3057\u3001\u6570\u5b57\u304c\u826f\u3051\u308c\u3070\u81ea\u4fe1\u3092\u6301\u3063\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u6210\u679c\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u3068\u304d\u306b\u300c\u624b\u5fdc\u3048\u306f\u3042\u308b\u304c\u3001\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u300d\u3068\u8a00\u308f\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001KPI\u3092\u8a2d\u3051\u3066\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308c\u3070\u3001\u65bd\u7b56\u306e\u4fa1\u5024\u3092\u793e\u5185\u5916\u306b\u8aac\u660e\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u6295\u8cc7\u5224\u65ad\u3084\u8a55\u4fa1\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306b\u3001<span class=\"mdl_am_style_bold\">KPI\u306f\u30c1\u30fc\u30e0\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u3001\u8ff7\u308f\u305a\u306b\u884c\u52d5\u3059\u308b\u305f\u3081\u306e\u300c\u6570\u5024\u306b\u3088\u308b\u8a00\u8a9e\u300d\u3068\u8a00\u3048\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u6b63\u3057\u3044KPI\u8a2d\u8a08\u306e5\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u306f\u201c\u4f55\u3067\u3082\u6570\u5b57\u306b\u3059\u308c\u3070\u3044\u3044\u201d\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u9069\u5207\u306aKPI\u306f\u3001\u30b4\u30fc\u30eb\u3068\u306e\u56e0\u679c\u95a2\u4fc2\u304c\u660e\u78ba\u3067\u3042\u308a\u3001\u73fe\u5834\u306e\u884c\u52d5\u3068\u7d50\u3073\u3064\u304d\u3001\u304b\u3064\u6539\u5584\u53ef\u80fd\u306a\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093<\/span>\u3002\u4ee5\u4e0b\u306e5\u30b9\u30c6\u30c3\u30d7\u3067\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u307e\u305a\u306f\u300c\u4f55\u3092\u6210\u3057\u9042\u3052\u305f\u3044\u306e\u304b\u300d\u3092\u8a00\u8a9e\u5316\u3057\u307e\u3059<\/span>\u3002\u58f2\u4e0a\u3001\u5229\u76ca\u3001\u5951\u7d04\u6570\u3001\u30b7\u30a7\u30a2\u3001<a href=\"\/words\/brand\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d6\u30e9\u30f3\u30c9<\/a>\u8a8d\u77e5\u306a\u3069\u3001\u7d44\u7e54\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u30ea\u30f3\u30af\u3059\u308b\u6210\u679c\u6307\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. \u6210\u529f\u306e\u69cb\u9020\u3092\u56e0\u6570\u5206\u89e3\u3059\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KGI\u3092\u69cb\u6210\u3059\u308b<span class=\"mdl_am_style_bold\">\u201c\u8981\u7d20\u201d\u3092\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3067\u5206\u89e3<\/span>\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u58f2\u4e0a\u306a\u3089\u3001\u300c\u9867\u5ba2\u6570\u00d7\u8cfc\u8cb7\u5358\u4fa1\u00d7\u8cfc\u8cb7\u983b\u5ea6\u300d\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u5f71\u97ff\u53ef\u80fd\u306a\u6307\u6a19\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u305d\u306e\u4e2d\u3067\u300c\u81ea\u5206\u305f\u3061\u306e\u65bd\u7b56\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u90e8\u5206\u300d\u3092KPI\u306b\u9078\u3073\u307e\u3059<\/span>\u3002<a href=\"\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a<\/a>\u51fa\u7a3f\u306a\u3089<a href=\"\/words\/ctr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CTR<\/a>\u3001<a href=\"\/words\/seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SEO<\/a>\u306a\u3089\u691c\u7d22\u9806\u4f4d\u3001LP\u306a\u3089CVR\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">4. \u5b9a\u7fa9\u30fb\u8a08\u7b97\u5f0f\u30fb\u53d6\u5f97\u65b9\u6cd5\u3092\u660e\u8a18\u3059\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">KPI\u306e\u5b9a\u7fa9\u304c\u66d6\u6627\u3060\u3068\u3001\u4eba\u306b\u3088\u3063\u3066\u8aad\u307f\u65b9\u304c\u5909\u308f\u308a\u307e\u3059<\/span>\u3002\u6570\u5b57\u306e\u51fa\u3069\u3053\u308d\u3001<a href=\"\/words\/tabulation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u96c6\u8a08<\/a>\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u9664\u5916\u6761\u4ef6\u306a\u3069\u3092\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u5316\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">5. \u8a55\u4fa1\u5468\u671f\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u3092\u300c\u898b\u308b\u3060\u3051\u300d\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306b\u3001\u9031\u6b21\u3067\u898b\u308b\u306e\u304b\u3001\u6708\u6b21\u3067\u5bfe\u7b56\u3092\u6253\u3064\u306e\u304b\u3001\u8d85\u904e\u3057\u305f\u3089\u4f55\u3092\u3059\u308b\u306e\u304b\u3092\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4e3b\u8981\u306aKPI\u306e\u4f8b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u306f\u591a\u7a2e\u591a\u69d8\u306aKPI\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u4ee3\u8868\u7684\u306a\u30ab\u30c6\u30b4\u30ea\u5225\u306eKPI\u7fa4\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u5e83\u544a\u65bd\u7b56<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u6570\uff0fCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/li>\n\n\n\n<li>CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff0fCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/li>\n\n\n\n<li>ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff0fSEO<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u6570<\/li>\n\n\n\n<li>\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\uff0f\u76f4\u5e30\u7387<\/li>\n\n\n\n<li>\u691c\u7d22\u9806\u4f4d\uff08\u72d9\u3063\u305fKW\u3067\u306e\uff09<\/li>\n\n\n\n<li>CTA\u30af\u30ea\u30c3\u30af\u7387<\/li>\n\n\n\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcDL\u6570<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u30b7\u30a7\u30a2\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570<\/li>\n\n\n\n<li>\u6295\u7a3f\u4fdd\u5b58\u6570<\/li>\n\n\n\n<li>\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u9732\u51fa\u6570<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ea\u30fc\u30c9\u7372\u5f97\uff0fMA\u904b\u7528<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u65b0\u898f\u30ea\u30fc\u30c9\u6570<\/li>\n\n\n\n<li>\u6709\u52b9\u30ea\u30fc\u30c9\u7387\uff08\u30b9\u30b3\u30a2\u25ef\u70b9\u4ee5\u4e0a\uff09<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u958b\u5c01\u7387\uff0fCTR<\/li>\n\n\n\n<li>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u7387\uff0f\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u53ce\u7387<\/li>\n\n\n\n<li>SQL\u5316\u7387\uff08\u5546\u8ac7\u5316\u7387\uff09<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">LTV\uff0fCRM<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u8cfc\u5165\u983b\u5ea6<\/li>\n\n\n\n<li>\u9867\u5ba2\u5358\u4fa1<\/li>\n\n\n\n<li>\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30c8\u7387<\/li>\n\n\n\n<li>NPS\u00ae\uff08\u63a8\u5968\u610f\u5411\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u9069\u5207\u306aKPI\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u6210\u679c\u304c\u6570\u5024\u3068\u3057\u3066\u201c\u898b\u3048\u308b\u5316\u201d\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">KPI\u904b\u7528\u3067\u8d77\u304d\u304c\u3061\u306a5\u3064\u306e\u843d\u3068\u3057\u7a74<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">1. KPI\u304c\u591a\u3059\u304e\u3066\u4f55\u3092\u898b\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u306f\u591a\u3051\u308c\u3070\u826f\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u30021\u3064\u306eKGI\u306b\u5bfe\u3057\u3066\u4e3b\u8981\u306aKPI\u306f3\u301c5\u500b\u306b\u7d5e\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u6570\u5b57\u306e\u201c\u512a\u5148\u9806\u4f4d\u201d\u3092\u6c7a\u3081\u306a\u3044\u3068\u3001\u73fe\u5834\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u304c\u307c\u3084\u3051\u3066\u3057\u307e\u3044\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. KPI\u3068\u73fe\u5834\u884c\u52d5\u304c\u9023\u52d5\u3057\u3066\u3044\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u304c\u3044\u304f\u3089\u7acb\u6d3e\u3067\u3082\u3001\u73fe\u5834\u306e\u884c\u52d5\u306b\u843d\u3068\u3057\u8fbc\u307e\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u884c\u52d5\u306b\u76f4\u7d50\u3059\u308b\u6570\u5024\u3067\u3042\u308b\u3053\u3068\u304c\u3001KPI\u306e\u524d\u63d0\u6761\u4ef6\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u6307\u6a19\u304c\u5358\u767a\u3059\u304e\u3066\u6539\u5584\u306e\u4f59\u5730\u304c\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c<a href=\"\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3067\u4f55\u4ef6\u58f2\u308c\u305f\u304b\u300d\u3068\u3044\u3046\u5358\u767a\u306e\u6210\u679c\u6307\u6a19\u306f\u3001\u826f\u304f\u3082\u60aa\u304f\u3082\u201c\u3042\u3068\u304b\u3089\u632f\u308a\u8fd4\u308b\u3060\u3051\u201d\u306eKPI\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u65bd\u7b56\u4e2d\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6539\u5584\u304c\u3067\u304d\u308bKPI\u304c\u597d\u307e\u308c\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">4. \u5831\u544a\u76ee\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u3092\u300c\u4e0a\u53f8\u306b\u898b\u305b\u308b\u305f\u3081\u306e\u6570\u5b57\u300d\u3068\u3057\u3066\u8ffd\u3063\u3066\u3044\u308b\u3068\u3001\u672c\u6765\u306e\u76ee\u7684\u3067\u3042\u308b\u201c\u6539\u5584\u3068\u5224\u65ad\u201d\u306e\u6a5f\u80fd\u304c\u5931\u308f\u308c\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">KPI\u306f\u884c\u52d5\u306e\u6307\u91dd\u3067\u3042\u308b\u3079\u304d\u3067\u3001\u5831\u544a\u66f8\u306e\u305f\u3081\u306e\u98fe\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">5. KPI\u304c\u76ee\u7684\u5316\u3057\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u6700\u3082\u5371\u967a\u306a\u306e\u304c\u3001KPI\u306e\u9054\u6210\u81ea\u4f53\u304c\u76ee\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059<\/span>\u3002\u300cKPI\u306f\u9054\u6210\u3057\u305f\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e0d\u6e80\u306f\u5897\u3048\u305f\u300d\u3067\u306f\u672c\u672b\u8ee2\u5012\u3067\u3059\u3002\u5e38\u306b\u201c\u76ee\u7684\u306b\u5bfe\u3057\u3066\u610f\u5473\u306e\u3042\u308b\u6570\u5b57\u304b\uff1f\u201d\u3068\u3044\u3046\u8996\u70b9\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">KPI\u8a2d\u8a08\u3092\u6587\u5316\u306b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">KPI\u306f\u6570\u5b57\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u305d\u308c\u3092\u201c\u30c1\u30fc\u30e0\u3067\u3069\u3046\u4f7f\u3046\u304b\u201d\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059<\/span>\u3002\u500b\u4eba\u304c\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u8ffd\u3046\u3060\u3051\u3067\u306f\u6587\u5316\u306f\u5b9a\u7740\u3057\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>KPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u5171\u6709\u3057\u3001\u5168\u54e1\u304c\u6bce\u65e5\u898b\u3089\u308c\u308b\u74b0\u5883\u3092\u6574\u3048\u308b<\/li>\n\n\n\n<li>\u9031\u6b21\u306e\u632f\u308a\u8fd4\u308a\u4f1a\u8b70\u3067KPI\u3092\u5143\u306b\u5efa\u8a2d\u7684\u306a\u5bfe\u8a71\u3092\u3059\u308b<\/li>\n\n\n\n<li>OKR\uff08Objective and Key Results\uff09\u3068\u7d10\u3065\u3051\u3001\u76ee\u6a19\u3068\u6570\u5024\u306e\u95a2\u4fc2\u3092\u898b\u3048\u308b\u5316\u3059\u308b<\/li>\n\n\n\n<li>\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u300c\u884c\u52d5\u306e\u8cea\u300d\u3082KPI\u306b\u542b\u3081\u308b\uff08\u4f8b\uff1a\u6539\u5584\u63d0\u6848\u6570\u3001\u65bd\u7b56\u56de\u8ee2\u6570\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u306f\u201c\u898b\u308b\u3060\u3051\u306e\u6570\u5b57\u201d\u3067\u306f\u306a\u304f\u3001<span class=\"mdl_am_style_bold\">\u201c\u884c\u52d5\u3092\u5909\u3048\u308b\u4ed5\u7d44\u307f\u201d<\/span>\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u672a\u6765\u306eKPI\uff1a\u611f\u60c5\u30fb\u884c\u52d5\u30fb\u95a2\u4fc2\u6027\u3092\u3069\u3046\u6e2c\u308b\u304b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u4eca\u5f8c\u306f\u3001\u300c\u58f2\u4e0a\u300d\u3084\u300cCV\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c<a href=\"\/words\/engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\u300d\u300c\u4fe1\u983c\u5ea6\u300d\u300c\u5171\u611f\u5ea6\u300d\u3068\u3044\u3063\u305f\u201c\u76ee\u306b\u898b\u3048\u306b\u304f\u3044\u4fa1\u5024\u201d\u3092\u3069\u3046\u6307\u6a19\u5316\u3067\u304d\u308b\u304b\u304c\u554f\u308f\u308c\u3066\u3044\u304d\u307e\u3059<\/span>\u3002<br>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30d1\u30b9\u5171\u611f\u30b9\u30b3\u30a2\uff08\u72ec\u81ea\u8abf\u67fb\u3067\u6e2c\u308b\uff09<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u3088\u308b\u4f53\u9a13\u6e80\u8db3\u5ea6<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u8aad\u4e86\u7387\u3084\u6ede\u5728\u6642\u9593\u3068\u611f\u60c5\u53cd\u5fdc\uff08\u751f\u4f53\u30c7\u30fc\u30bf\u3084\u8868\u60c5\u89e3\u6790\uff09<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6bd4\u7387<\/li>\n\n\n\n<li>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u6570\u3084NPS\u00ae\u306e\u50be\u5411\u5909\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f<span class=\"mdl_am_style_bold\">\u65b0\u3057\u3044KPI\u3092\u53d6\u308a\u5165\u308c\u3001\u5b9a\u91cf\u3068\u5b9a\u6027\u306e\u3042\u3044\u3060\u3092\u3064\u306a\u3050\u8996\u70b9\u304c\u3001\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u6c42\u3081\u3089\u308c\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081\uff1aKPI\u3068\u306f\u201c\u6570\u5b57\u3067\u8a9e\u308b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u201d\u306e\u8a00\u8a9e\u3067\u3042\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">KPI\u3068\u306f\u3001\u305f\u3060\u306e\u6570\u5024\u76ee\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u7d44\u7e54\u306e\u610f\u5fd7\u3092\u5f62\u306b\u3057\u3001\u65e5\u3005\u306e\u884c\u52d5\u3068\u30b4\u30fc\u30eb\u3092\u3064\u306a\u3050\u201c<span class=\"mdl_am_style_bold\">\u53ef\u8996\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/span>\u201d\u3067\u3059\u3002\u9069\u5207\u306aKPI\u3092\u6301\u3064\u7d44\u7e54\u306f\u3001\u5224\u65ad\u304c\u65e9\u304f\u3001\u6539\u5584\u304c\u65e9\u304f\u3001\u6210\u529f\u3082\u5931\u6557\u3082\u5efa\u8a2d\u7684\u306b\u6271\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9006\u306b\u3001KPI\u304c\u305a\u308c\u3066\u3044\u308c\u3070\u3001\u3069\u308c\u3060\u3051\u52aa\u529b\u3057\u3066\u3082\u7a7a\u56de\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066KPI\u306f\u300c\u4f55\u3092\u6e2c\u308b\u304b\uff1f\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u308c\u3092\u6e2c\u308b\u306e\u304b\uff1f\u300d\u304c\u554f\u308f\u308c\u307e\u3059<\/span>\u3002\u6570\u5b57\u304c\u76ee\u7684\u5316\u3057\u306a\u3044\u3088\u3046\u306b\u3001\u5e38\u306b\u201c\u76ee\u7684\u3068\u306e\u8ddd\u96e2\u611f\u201d\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u6d3b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u3002\u305d\u308c\u304c\u3001KPI\u3068\u771f\u646f\u306b\u5411\u304d\u5408\u3046\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u203bNPS\u00ae\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u00ae \u306f\u3001\u30d9\u30a4\u30f3\uff65\u30a2\u30f3\u30c9\uff65\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>\u300cKPI\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3054\u304f\u5f53\u305f\u308a\u524d\u306b\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u306e\u4e00\u65b9\u3067\u3001\u300c\u306a\u305c\u305d\u306eKPI\u3092\u8ffd\u3046\u306e\u304b\uff1f\u300d\u300c\u4f55\u306e\u305f\u3081\u306b\u3042\u308b\u306e\u304b\uff1f\u300d\u3092\u672c\u8cea\u7684\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u306b\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002KPI\u3092\u3046\u307e\u304f\u4f7f\u3048\u3070\u3001\u7d44\u7e54\u306e\u76ee\u7dda\u304c\u63c3\u3044\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3082\u6e2c\u5b9a\u3067\u304d\u3001\u610f\u601d\u6c7a\u5b9a\u3082\u65e9\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u9593\u9055\u3063\u305fKPI\u306f\u3001\u30c1\u30fc\u30e0\u3092\u201c\u6570\u5b57\u306b\u8ffd\u308f\u308c\u308b\u96c6\u56e3\u201d\u306b\u5909\u3048\u3066\u3057\u307e\u3046\u5371\u3046\u3055\u3082\u6301\u3063\u3066\u3044\u307e\u3059\u3002 \u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u300cKPI\u3068\u306f\u4f55\u304b\uff1f\u300d\u3068\u3044\u3046\u57fa\u790e\u7684\u306a\u554f\u3044\u3092\u8d77\u70b9\u306b\u3001KGI\u3068\u306e\u9055\u3044\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u8a08\u624b\u9806\u3001\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\u6cd5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306b\u304a\u3051\u308b\u4e3b\u8981KPI\u4f8b\u3001\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u9665\u308a\u304c\u3061\u306a\u7f60\u3001\u305d\u3057\u3066KPI\u306e\u672a\u6765\u50cf\u307e\u3067\u4e01\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","words_cat":[16],"words_cat2":[],"mtheme":[],"class_list":["post-18725","words","type-words","status-publish","hentry","words_cat-ka"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/18725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/words"}],"version-history":[{"count":2,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/18725\/revisions"}],"predecessor-version":[{"id":18832,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/18725\/revisions\/18832"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=18725"}],"wp:term":[{"taxonomy":"words_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat?post=18725"},{"taxonomy":"words_cat2","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat2?post=18725"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=18725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}