{"id":18493,"date":"2025-08-22T08:30:14","date_gmt":"2025-08-21T23:30:14","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=18493"},"modified":"2025-08-22T08:52:32","modified_gmt":"2025-08-21T23:52:32","slug":"abm","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/abm\/","title":{"rendered":"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u610f\u5473\u30fb\u6226\u7565\u30fb\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c<a href=\"\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c9<\/a>\u306f\u5897\u3048\u305f\u306e\u306b\u3001\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d<br>\u300c\u512a\u826f\u9867\u5ba2\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u7387\u304c\u4f4e\u3044\u300d<br>\u300c\u55b6\u696d\u304c\u672c\u5f53\u306b\u6b32\u3057\u3044\u30ea\u30fc\u30c9\u304c\u53d6\u308c\u3066\u3044\u306a\u3044\u300d<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/words\/btob-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u643a\u308f\u308b\u4f01\u696d\u306e\u591a\u304f\u304c\u3001\u91cf\u304b\u3089\u8cea\u3078\u306e\u8ee2\u63db\u70b9\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u91cf\u30ea\u30fc\u30c9\u7372\u5f97\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u691c\u8a0e\u671f\u9593\u3082\u9577\u3044<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u5546\u6750\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u81f4\u3057\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u7d50\u679c\u3068\u3057\u3066\u201c\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u5206\u65ad\u201d\u3092\u751f\u3080\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300cABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3067\u3059\u3002<br><span class=\"mdl_am_style_bold\">ABM\u3068\u306f\u3001\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u91cd\u8981\u306a<a href=\"\/words\/target\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bf\u30fc\u30b2\u30c3\u30c8<\/a>\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3001\u55b6\u696d\u3068<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u304c\u9023\u643a\u3057\u306a\u304c\u3089\u500b\u793e\u5358\u4f4d\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304f<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u300d\u3067\u3059<\/span>\u3002\u201c\u30ea\u30fc\u30c9\u5358\u4f4d\u201d\u3067\u306f\u306a\u304f\u3001<span class=\"mdl_am_style_bold\">\u201c\u4f01\u696d\u5358\u4f4d\u201d\u3067\u8a2d\u8a08\u3055\u308c\u308b\u3053\u3068\u304c\u6700\u5927\u306e\u7279\u5fb4<\/span>\u3067\u3042\u308a\u3001\u7279\u306b\u55b6\u696d\u63a5\u70b9\u306e\u91cd\u8981\u6027\u304c\u9ad8\u3044BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u30e2\u30c7\u30eb\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001ABM\u306e\u5b9a\u7fa9\u304b\u3089\u5c0e\u5165\u80cc\u666f\u3001\u5b9f\u65bd\u306e\u6d41\u308c\u3001\u6d3b\u7528\u30c4\u30fc\u30eb\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3001\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u307e\u3067\u3001BtoB\u4f01\u696d\u304c\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304dABM\u306e\u5168\u4f53\u50cf\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">ABM\u306e\u5b9a\u7fa9\u3068\u80cc\u666f\uff1a\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u306e\u6226\u7565\u8a2d\u8a08\u300d\u3068\u306f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">ABM\u306e\u4ee3\u8868\u7684\u306a\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">ABM\u3067\u6d3b\u7528\u3055\u308c\u308b\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf\u57fa\u76e4<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">ABM\u6210\u529f\u4e8b\u4f8b\uff1a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u9023\u643a\u306e\u52b9\u679c\u3068\u306f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">ABM\u3092\u59cb\u3081\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3068\u58c1\u306e\u4e57\u308a\u8d8a\u3048\u65b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1aABM\u306f\u201c\u9867\u5ba2\u3068\u4e26\u8d70\u3059\u308b\u6226\u7565\u201d\u3067\u3042\u308b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">ABM\u306e\u5b9a\u7fa9\u3068\u80cc\u666f\uff1a\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u306e\u6226\u7565\u8a2d\u8a08\u300d\u3068\u306f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\uff08Account Based Marketing\uff09\u3068\u306f\u3001\u5f93\u6765\u306e\u300c\u30ea\u30fc\u30c9\u3092\u5e83\u304f\u96c6\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u300d\u306b\u5bfe\u3057\u3066\u3001<span class=\"mdl_am_style_bold\">\u300c\u3042\u3089\u304b\u3058\u3081\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u304c\u9078\u5b9a\u3057\u305f\u7279\u5b9a\u306e\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u5bfe\u3057\u3066\u3001\u500b\u5225\u6700\u9069\u5316\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c9\u5358\u4f4d\u3067\u306f\u306a\u304f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u3067<a href=\"\/words\/targeting\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30c1\u30e3\u30cd\u30eb\u30fb\u55b6\u696d\u9023\u643a\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u4f01\u696d\u3060\u3051\u306b\u96c6\u4e2d\u6295\u8cc7\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u3068\u55b6\u696d\u304c\u201c\u5171\u901a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u201d\u3092\u8ffd\u3048\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u201c\u91cf\u3088\u308a\u6df1\u3055\u201d\u3067\u5f37\u5316\u3055\u308c\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306e\u8003\u3048\u65b9\u306f\u3001\u3082\u3068\u3082\u3068\u7c73\u56fd\u306e\u30c6\u30c3\u30af\u7cfbBtoB\u4f01\u696d\u3067\u751f\u307e\u308c\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d\u306b\u304a\u3051\u308b\u201c\u5546\u8ac7\u306e\u8cea\u3068\u5bc6\u5ea6\u201d\u3092\u9ad8\u3081\u308b\u6226\u7565\u3068\u3057\u3066\u767a\u5c55\u3057\u307e\u3057\u305f\u3002\u8fd1\u5e74\u3067\u306f\u3001<span class=\"mdl_am_style_bold\">\u30c4\u30fc\u30eb\u306e\u666e\u53ca\u3084\u30c7\u30fc\u30bf\u6574\u5099\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u65e5\u672c\u56fd\u5185\u3067\u3082\u4e2d\u5805\u4f01\u696d\u3084SaaS\u30d9\u30f3\u30c0\u30fc\u3092\u4e2d\u5fc3\u306b\u5c0e\u5165\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306e\u7279\u5fb4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u6765\u578b\u306e\u300c\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4e21\u8005\u306e\u9055\u3044\u3092\u8868\u3067\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th><strong>\u6bd4\u8f03\u9805\u76ee<\/strong><\/th><th><strong>\u30ea\u30fc\u30c9\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/th><th><strong>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\uff09<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u5bfe\u8c61\u306e\u5358\u4f4d<\/td><td>\u500b\u4eba\uff08\u30ea\u30fc\u30c9\uff09<\/td><td>\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09<\/td><\/tr><tr><td>\u30a2\u30d7\u30ed\u30fc\u30c1\u5bfe\u8c61\u306e\u9078\u5b9a<\/td><td>\u5e83\u304f\u30ea\u30fc\u30c9\u3092\u96c6\u3081\u3066\u304b\u3089\u7d5e\u308b<\/td><td>\u6700\u521d\u306b\u4f01\u696d\u3092\u9078\u3073\u3001\u6df1\u304f\u6398\u308b<\/td><\/tr><tr><td>\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u9023\u643a<\/td><td>\u5206\u696d\u578b\uff0f\u60c5\u5831\u9023\u643a\u306b\u8ab2\u984c\u3042\u308a<\/td><td>\u5171\u901a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u4e00\u4f53\u3067\u52d5\u304f<\/td><\/tr><tr><td>\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u65bd\u7b56<\/td><td>\u6c4e\u7528\u7684\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u5225<\/td><td>\u500b\u793e\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/td><\/tr><tr><td>\u6210\u529f\u6307\u6a19<\/td><td>\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td><td>\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u7387<\/td><\/tr><tr><td>\u5411\u3044\u3066\u3044\u308b\u5546\u6750<\/td><td>\u5358\u4fa1\u304c\u4f4e\u304f\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u304c\u77ed\u3044<\/td><td>\u5358\u4fa1\u304c\u9ad8\u304f\u8907\u6570\u4eba\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u3042\u308b<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ABM\u306f\u3001\u3044\u308f\u3070\u300c\u55b6\u696d\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/span>\u3068\u3082\u8a00\u3048\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u7279\u5b9a\u4f01\u696d\u306b\u6df1\u304f\u5165\u308a\u8fbc\u307f\u3001\u95a2\u4fc2\u6027\u3092\u80b2\u3066\u306a\u304c\u3089\u5546\u8ac7\u3092\u5275\u51fa\u3057\u3066\u3044\u304f\u3002\u305d\u306e\u305f\u3081\u3001\u300c<span class=\"mdl_am_style_bold\">\u6570\u3088\u308a\u3082\u7cbe\u5ea6<\/span>\u300d\u300c<span class=\"mdl_am_style_bold\">\u60c5\u5831\u3088\u308a\u3082\u4fe1\u983c<\/span>\u300d\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">ABM\u306e\u4ee3\u8868\u7684\u306a\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306f\u6226\u7565\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u300c\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u6bb5\u968e\u7684\u306b\u5b9f\u8df5\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">STEP1\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9078\u5b9a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u6700\u521d\u306b\u884c\u3046\u3079\u304d\u306f\u3001\u300c\u3069\u306e\u4f01\u696d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304b\u300d\u306e\u9078\u5b9a\u3067\u3059<\/span>\u3002\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9023\u643a\u3057\u306a\u304c\u3089\u3001\u53d7\u6ce8\u5358\u4fa1\u3001<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u3001\u696d\u754c\u3001\u904e\u53bb\u306e\u53d7\u6ce8\u50be\u5411\u306a\u3069\u3092\u57fa\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u4e0a\u5834\u3057\u3066\u304a\u308aDX\u63a8\u9032\u306b\u7a4d\u6975\u7684\u306a\u88fd\u9020\u696d<\/li>\n\n\n\n<li>\u58f2\u4e0a100\u5104\u5186\u4ee5\u4e0a\u304b\u3064\u30de\u30fc\u30b1\u5c02\u4efb\u8005\u304c\u3044\u308b\u4f01\u696d<\/li>\n\n\n\n<li>\u904e\u53bb\u306b\u5931\u6ce8\u3057\u305f\u304c\u3001\u6539\u3081\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u4f01\u696d\u7fa4<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">STEP2\uff1a\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u53ce\u96c6<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3054\u3068\u306b\u3001\u696d\u754c\u8ab2\u984c\u3001\u4e8b\u696d\u8a08\u753b\u3001\u7d44\u7e54\u69cb\u9020\u3001\u65e2\u5b58\u30d9\u30f3\u30c0\u30fc\u306e\u72b6\u6cc1\u306a\u3069\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001<span class=\"mdl_am_style_bold\">\u500b\u793e\u5225\u63d0\u6848\u306e\u300c\u89e3\u50cf\u5ea6\u300d\u3092\u4e0a\u3052\u308b\u91cd\u8981\u306a\u30d5\u30a7\u30fc\u30ba<\/span>\u3067\u3059\u3002<br>\u624b\u6bb5\uff1aIR\u60c5\u5831\uff0f\u30cb\u30e5\u30fc\u30b9\uff0f<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\uff0f\u55b6\u696d\u30d2\u30a2\u30ea\u30f3\u30b0\uff0f\u5916\u90e8\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff08Fourin\u3001SPEEDA\u306a\u3069\uff09<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">STEP3\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u63d0\u6848\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u3067\u306f\u3001<span class=\"mdl_am_style_bold\">\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u306b\u6700\u9069\u5316\u3057\u305f\u60c5\u5831\u63d0\u4f9b<\/span>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u4f01\u696d\u5225\u306e\u8ab2\u984c\u4eee\u8aac\u306b\u57fa\u3065\u3044\u305f\u63d0\u6848\u66f8<\/li>\n\n\n\n<li>\u696d\u754c\u7279\u5316\u578b\u306e\u5c0e\u5165\u4e8b\u4f8b\u96c6<\/li>\n\n\n\n<li>\u7d4c\u55b6\u5c64\u5411\u3051\u306e\u77ed\u6642\u9593\u52d5\u753b\u30ec\u30bf\u30fc<\/li>\n\n\n\n<li>\u62c5\u5f53\u8005\u5225\u306eFAQ\u30b7\u30fc\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u300c\u305d\u306e\u4f01\u696d\u306e\u305f\u3081\u306b\u4f5c\u3063\u305f\u300d\u3068\u611f\u3058\u3089\u308c\u308b\u65bd\u7b56\u306f\u3001\u60c5\u5831\u306e\u4fa1\u5024\u3092\u4e00\u6c17\u306b\u9ad8\u3081\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">STEP4\uff1a\u55b6\u696d\u3068\u306e\u9023\u643a\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u958b\u59cb<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u5074\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u9053\u7b4b\u3092\u6574\u5099\u3057\u305f\u4e0a\u3067\u3001\u55b6\u696d\u3068\u9023\u643a\u3057\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u3067\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u62c5\u5f53\u8005\u5411\u3051\u306b\u30a4\u30d9\u30f3\u30c8\u30fb\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac<\/li>\n\n\n\n<li>\u7d4c\u55b6\u5c64\u3078\u306f\u7d4c\u55b6\u8ab2\u984c\u30ec\u30dd\u30fc\u30c8\u3092\u76f4\u63a5\u9001\u4ed8<\/li>\n\n\n\n<li>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u914d\u4fe1<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u304c\u201c\u9023\u643a\u201d\u3067\u306f\u306a\u304f\u201c\u5171\u95d8\u201d\u3059\u308b\u3053\u3068\u304c\u3001ABM\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">STEP5\uff1a\u6210\u679c\u306e\u53ef\u8996\u5316\u3068\u6539\u5584\u30eb\u30fc\u30d7<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u3067\u306f\u3001\u5358\u306b\u300c\u53cd\u5fdc\u304c\u3042\u3063\u305f\u304b\u3069\u3046\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"mdl_am_style_bold\">\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u3067\u306e\u5546\u8ac7\u5316\u7387\u3001\u6ede\u7559\u671f\u9593\u3001\u610f\u601d\u6c7a\u5b9a\u901f\u5ea6\u306a\u3069\u3092\u8a08\u6e2c\u3057\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>30\u793e\u306b\u30a2\u30d7\u30ed\u30fc\u30c1 \u2192 15\u793e\u3067\u63a5\u70b9\u5316 \u2192 6\u793e\u3067\u5546\u8ac7\u5316 \u2192 2\u793e\u3067\u53d7\u6ce8<\/li>\n\n\n\n<li>\u62c5\u5f53\u8005\u63a5\u70b9\u6570 \u00d7 \u610f\u601d\u6c7a\u5b9a\u8005\u63a5\u70b9\u6570\u306e\u95a2\u4fc2\u6027\u3092\u5206\u6790<\/li>\n\n\n\n<li>\u4e8b\u4f8b\u63d0\u793a\u3042\u308a\uff0f\u306a\u3057\u3067\u5546\u8ac7\u7d99\u7d9a\u7387\u3092\u6bd4\u8f03<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">ABM\u3067\u6d3b\u7528\u3055\u308c\u308b\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf\u57fa\u76e4<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ABM\u3092\u5b9f\u8df5\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u306e\u304c\u3001\u300c\u3069\u306e\u4f01\u696d\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u5c4a\u3051\u308b\u304b\u300d\u3092\u8a2d\u8a08\u30fb\u5b9f\u884c\u30fb\u5206\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u7fa4\u3068\u30c7\u30fc\u30bf\u57fa\u76e4\u3067\u3059<\/span>\u3002\u4ee5\u4e0b\u306b\u3001ABM\u306b\u304a\u3044\u3066\u6d3b\u7528\u3055\u308c\u308b\u4e3b\u306a\u30c4\u30fc\u30eb\u3068\u5f79\u5272\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306b\u304a\u3044\u3066\u3082\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3084<a href=\"\/words\/scoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a>\u3001<a href=\"\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u5225\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b<a href=\"\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MA<\/a>\u30c4\u30fc\u30eb\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<a href=\"\/words\/account-engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Account Engagement\uff08\u65e7Pardot\uff09<\/a>\u3001Marketo\u3001HubSpot\u306a\u3069\u304c\u4ee3\u8868\u683c\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u6d3b\u8e8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u7279\u5b9a\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30ca\u30ea\u30aa\u3092\u914d\u4fe1<\/li>\n\n\n\n<li>\u55b6\u696d\u30a2\u30e9\u30fc\u30c8\u3092\u30b9\u30b3\u30a2\u3068\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304d\u81ea\u52d5\u9001\u4fe1<\/li>\n\n\n\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u3092\u55b6\u696d\u306b\u5171\u6709<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">SFA\uff0fCRM<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Salesforce\u3084Microsoft Dynamics\u306a\u3069\u306eSFA\uff0f<a href=\"\/words\/crm\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CRM<\/a>\u306f\u3001ABM\u306b\u304a\u3051\u308b\u201c\u55b6\u696d\u9023\u643a\u201d\u306e\u30cf\u30d6\u3067\u3059\u3002\u62c5\u5f53\u8005\u60c5\u5831\u3001\u7d44\u7e54\u69cb\u9020\u3001\u904e\u53bb\u306e\u63a5\u70b9\u5c65\u6b74\u306a\u3069\u3092\u84c4\u7a4d\u30fb\u53ef\u8996\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u306e\u60c5\u5831\u3092\u55b6\u696d\u304c\u53d7\u3051\u53d6\u308a\u3084\u3059\u304f\u3059\u308b\u6a5f\u80fd\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u30de\u30c3\u30d7\u3092\u69cb\u7bc9<\/li>\n\n\n\n<li>MA\u3068\u9023\u643a\u3057\u3066\u884c\u52d5\u5c65\u6b74\u3092\u53ef\u8996\u5316<\/li>\n\n\n\n<li>\u30ad\u30fc\u30de\u30f3\u306e\u53cd\u5fdc\u3092\u55b6\u696d\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u8868\u793a<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">ABM\u7279\u5316\u578b\u30c4\u30fc\u30eb\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u30fb\u5e83\u544a\u9023\u643a\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8fd1\u5e74\u3067\u306f\u3001ABM\u306b\u7279\u5316\u3057\u305f\u30c4\u30fc\u30eb\u3082\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>FORCAS\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u5206\u6790\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u53ef\u8996\u5316\uff09<\/li>\n\n\n\n<li>LinkedIn\u5e83\u544a\uff08\u8077\u7a2e\u30fb\u4f01\u696d\u5358\u4f4d\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n\n\n\n<li>Demandbase\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u306e\u53ef\u8996\u5316\uff09<\/li>\n\n\n\n<li>BABLE\uff08\u30ad\u30fc\u30de\u30f3\u3078\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u914d\u4fe1\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u201c\u76f8\u624b\u304c\u8208\u5473\u3092\u6301\u3061\u59cb\u3081\u305f\u77ac\u9593\u201d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30c7\u30fc\u30bf\u9023\u643a\u30fb\u5206\u6790\u57fa\u76e4\uff08CDP\u30fbBI\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CDP\uff08Customer Data Platform\uff09\u3084BI\u30c4\u30fc\u30eb\uff08Tableau\u3001Looker\u306a\u3069\uff09\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u8907\u6570\u306e\u30c4\u30fc\u30eb\u306b\u307e\u305f\u304c\u3063\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">ABM\u6210\u529f\u4e8b\u4f8b\uff1a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u9023\u643a\u306e\u52b9\u679c\u3068\u306f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2460\uff1aSaaS\u4f01\u696dA\u793e \u2013 \u6210\u7d04\u5358\u4fa1\u304c1.6\u500d\u306b\u5411\u4e0a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">A\u793e\u3067\u306f\u3001\u58f2\u4e0a\u306e80\uff05\u3092\u5360\u3081\u308b\u5927\u624b\u4f01\u696d\u306b\u5bfe\u3057\u3001\u65e2\u5b58\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u578b\u65bd\u7b56\u3067\u306f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u305f\u3002\u305d\u3053\u3067\u300120\u793e\u3092ABM\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9078\u5b9a\u3057\u30011\u793e\u305a\u3064\u5c02\u7528\u306e\u30bb\u30df\u30ca\u30fc\u3001\u4e8b\u4f8b\u8cc7\u6599\u3001\u63d0\u6848\u66f8\u3092\u6e96\u5099\u3002\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u304c\u9031\u6b21\u3067\u72b6\u6cc1\u3092\u5171\u6709\u3002<br>\u305d\u306e\u7d50\u679c\u3001\u63a5\u70b9\u5316\u7387\u306f60\uff05\u3001\u5546\u8ac7\u5316\u7387\u306f40\uff05\u3001\u6210\u7d04\u5358\u4fa1\u306f\u5f93\u6765\u306e1.6\u500d\u306b\u5411\u4e0a\u3002\u300c\u55b6\u696d\u3060\u3051\u3067\u306f\u3064\u304b\u3081\u306a\u304b\u3063\u305f\u63a5\u70b9\u300d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306b\u3088\u3063\u3066\u5e83\u304c\u3063\u305f\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2461\uff1a\u88fd\u9020\u696dB\u793e \u2013 \u5206\u6563\u3057\u3066\u3044\u305f\u30ea\u30bd\u30fc\u30b9\u3092ABM\u306b\u96c6\u4e2d\u3057\u3066\u52b9\u7387\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">B\u793e\u306f\u5168\u56fd\u306b\u3042\u308b\u55b6\u696d\u6240\u304c\u500b\u5225\u306b\u5c55\u793a\u4f1a\u3084DM\u3092\u5b9f\u65bd\u3057\u3066\u304a\u308a\u3001ROI\u304c\u4e0d\u900f\u660e\u3060\u3063\u305f\u3002ABM\u5c0e\u5165\u5f8c\u306f\u3001\u5171\u901a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u8a2d\u5b9a\u3057\u3001\u696d\u754c\u7279\u5316\u578b\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068<a href=\"\/words\/webinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a6\u30a7\u30d3\u30ca\u30fc<\/a>\u3092\u4e00\u5143\u5316\u3002\u884c\u52d5\u30c7\u30fc\u30bf\u3092Salesforce\u3067\u5171\u6709\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3002<br>\u7d50\u679c\u3001\u55b6\u696d\u304b\u3089\u300c\u6e29\u307e\u3063\u3066\u3044\u308b\u30ea\u30fc\u30c9\u3060\u3051\u306b\u6ce8\u529b\u3067\u304d\u308b\u300d\u3068\u597d\u8a55\u3067\u3001\u5546\u8ac7\u30ea\u30fc\u30c9\u306e\u6210\u7d04\u7387\u304c2\u500d\u306b\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u5927\u5e45\u306b\u6539\u5584\u3055\u308c\u305f\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">ABM\u3092\u59cb\u3081\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3068\u58c1\u306e\u4e57\u308a\u8d8a\u3048\u65b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u304c\u3001\u5c0e\u5165\u521d\u671f\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u201c\u3064\u307e\u305a\u304d\u30dd\u30a4\u30f3\u30c8\u201d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u304c\u201c\u5354\u696d\u201d\u3067\u306f\u306a\u304f\u201c\u305f\u3060\u306e\u4e26\u5217\u201d\u306b\u306a\u3063\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5f62\u3060\u3051\u306e\u9023\u643a\u3067\u306f\u3001\u30de\u30fc\u30b1\u304c\u51fa\u3057\u305f\u60c5\u5831\u3092\u55b6\u696d\u304c\u6d3b\u7528\u305b\u305a\u3001ABM\u304c\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002<br>\uff1c\u89e3\u6c7a\u7b56\uff1e<br><span class=\"mdl_am_style_bold\">SLA\uff08Service Level Agreement\uff09\u3092\u5b9a\u3081\u3001\u300c\u3044\u3064\u30fb\u3069\u306e\u30b9\u30b3\u30a2\u30fb\u3069\u306e\u53cd\u5fdc\u304c\u3042\u3063\u305f\u3089\u8ab0\u304c\u4f55\u3092\u3059\u308b\u304b\u300d\u3092\u660e\u6587\u5316\u3057\u3001\u5171\u901aKPI\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u5de5\u6570\u304c\u304b\u304b\u308a\u3059\u304e\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">1\u793e\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u65bd\u7b56\u3092\u884c\u3046\u3068\u3001\u8ca0\u8377\u304c\u5927\u304d\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br>\uff1c\u89e3\u6c7a\u7b56\uff1e<br><span class=\"mdl_am_style_bold\">\u500b\u793e\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u300c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff0b\u8981\u7d20\u5dee\u3057\u66ff\u3048\u300d\u3067\u904b\u7528\u53ef\u80fd\u306b\u3059\u308b<\/span>\u3002\u696d\u754c\u5225\u8cc7\u6599\u3084\u30b1\u30fc\u30b9\u5225FAQ\u306a\u3069\u201c\u534a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u201d\u3067\u3082\u52b9\u679c\u306f\u5341\u5206\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306f\u4e2d\u9577\u671f\u6226\u7565\u3067\u3042\u308a\u3001\u77ed\u671f\u306eCPA\u6539\u5584\u3068\u306f\u76ee\u7684\u304c\u7570\u306a\u308a\u307e\u3059\u3002<br>\uff1c\u89e3\u6c7a\u7b56\uff1e<br>\u6210\u679c\u6307\u6a19\u3092\u300c\u63a5\u70b9\u5316\u7387\u300d\u300c\u5546\u8ac7\u5316\u7387\u300d\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u9032\u5ea6\u300d\u306a\u3069\u306b\u518d\u5b9a\u7fa9\u3057\u3001\u6570\u5024\u3067\u306f\u306a\u304f<span class=\"mdl_am_style_bold\">\u201c\u95a2\u4fc2\u306e\u8cea\u201d\u3067\u4fa1\u5024\u3092\u6349\u3048\u308b\u8996\u70b9\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010\u8ab2\u984c\u5225\u306b\u6574\u7406\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\uff01\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u307e\u3068\u3081\uff1aABM\u306f\u201c\u9867\u5ba2\u3068\u4e26\u8d70\u3059\u308b\u6226\u7565\u201d\u3067\u3042\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001\u5358\u306a\u308b\u624b\u6cd5\u3084\u65bd\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001<span class=\"mdl_am_style_bold\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u201c\u4e00\u793e\u3054\u3068\u306e\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3046\u201d\u3068\u3044\u3046\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u672c\u8cea\u306b\u7acb\u3061\u8fd4\u3063\u305f\u6226\u7565<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u300c\u3053\u306e\u4f01\u696d\u306b\u58f2\u308a\u305f\u3044\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u4f01\u696d\u3068\u95a2\u4fc2\u3092\u7bc9\u304d\u305f\u3044\u300d<\/li>\n\n\n\n<li>\u300c\u30ea\u30fc\u30c9\u6570\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u95a2\u4fc2\u306e\u8cea\u300d\u3067\u6210\u679c\u3092\u6e2c\u308b<\/li>\n\n\n\n<li>\u300c\u60c5\u5831\u306e\u63d0\u4f9b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u610f\u601d\u6c7a\u5b9a\u306e\u652f\u63f4\u300d\u3092\u884c\u3046<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ABM\u306f\u3001\u77ed\u671f\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u7af6\u4e89\u304b\u3089\u8131\u5374\u3057\u3001\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u3068\u306e\u201c\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u201d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u307e\u3059<\/span>\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u308a\u65b9\u3092\u5909\u3048\u3001\u55b6\u696d\u306e\u6210\u679c\u306b\u3082\u76f4\u7d50\u3059\u308b\u306e\u3067\u3059\u3002<br>\u3082\u3057\u3001\u30ea\u30fc\u30c9\u306e\u201c\u8cea\u201d\u3084\u55b6\u696d\u3068\u306e\u9023\u643a\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u308b\u306a\u3089\u3001ABM\u306f\u201c\u6b21\u306e\u4e00\u624b\u201d\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u6a58 \u4eae\u4ecb' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Ryosuke-Tachibana.webp' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u3000\u4e8b\u696d\u4f01\u753b\u672c\u90e8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u9577<\/p>\n          <p class=\"name\">\u6a58 \u4eae\u4ecb<\/p>\n          <p class=\"text\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u8a2d\u8a08\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3001MA\u5c0e\u5165\u30fb\u904b\u7528\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u306a\u3069\u3092\u7d4c\u9a13\u5f8c\u3001\u6cd5\u4eba\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306b\u6700\u5e74\u5c11\u3067\u6607\u683c\u3002\u30de\u30af\u30ed\u30df\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9ad8\u5ea6\u5316\u3092\u63a8\u9032\u3057\u3001\u4e88\u7b97\u3068\u4eba\u54e1\u30928\u500d\u306b\u62e1\u5927\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      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BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u4f01\u696d\u306e\u591a\u304f\u304c\u3001\u91cf\u304b\u3089\u8cea\u3078\u306e\u8ee2\u63db\u70b9\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u91cf\u30ea\u30fc\u30c9\u7372\u5f97\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u691c\u8a0e\u671f\u9593\u3082\u9577\u3044BtoB\u5546\u6750\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u81f4\u3057\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u7d50\u679c\u3068\u3057\u3066\u201c\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u5206\u65ad\u201d\u3092\u751f\u3080\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002 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