{"id":18412,"date":"2025-08-01T09:00:19","date_gmt":"2025-08-01T00:00:19","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=18412"},"modified":"2025-08-07T11:19:56","modified_gmt":"2025-08-07T02:19:56","slug":"btob-marketing","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/btob-marketing\/","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5b9a\u7fa9\u304b\u3089\u6226\u7565\u3001\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u300d\u3068\u805e\u304f\u3068\u3001\u307e\u305a\u601d\u3044\u6d6e\u304b\u3079\u308b\u306e\u306f\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u76f8\u624b\u306b\u3057\u305fBtoC\uff08Business to Consumer\uff09\u306e\u4e16\u754c\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30c6\u30ec\u30d3CM\u3001<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u3001\u5e97\u982d\u8ca9\u4fc3\u2015\u2015\u3044\u305a\u308c\u3082\u79c1\u305f\u3061\u306e\u65e5\u5e38\u3068\u63a5\u70b9\u306e\u3042\u308b\u201c\u6d88\u8cbb\u306e\u73fe\u5834\u201d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u306f\u79c1\u305f\u3061\u306e\u76ee\u306b\u89e6\u308c\u306a\u3044\u3068\u3053\u308d\u3067\u3001\u81a8\u5927\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u4f01\u696d\u9593\u3067\u65e5\u3005\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u88fd\u9020\u696d\u306e\u90e8\u54c1\u4f9b\u7d66\u3001IT\u30d9\u30f3\u30c0\u30fc\u306e\u30b7\u30b9\u30c6\u30e0\u63d0\u6848\u3001\u6cd5\u4eba\u5411\u3051\u306e\u7814\u4fee\u30b5\u30fc\u30d3\u30b9\u2026\u3002\u3053\u3046\u3057\u305f\u201c\u4f01\u696d\u3092\u76f8\u624b\u306b\u3057\u305f\u53d6\u5f15\u201d\u306e\u4e2d\u3067\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001BtoC\u4ee5\u4e0a\u306b\u8ad6\u7406\u7684\u3067\u9577\u671f\u7684\u306a\u8996\u70b9\u304c\u6c42\u3081\u3089\u308c\u308b\u4e16\u754c\u3067\u3059<\/span>\u3002\u4e00\u3064\u306e\u5546\u8ac7\u304c\u6210\u7acb\u3059\u308b\u307e\u3067\u306b\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3057\u3001\u81a8\u5927\u306a\u60c5\u5831\u304c\u884c\u304d\u4ea4\u3044\u3001\u4f55\u5ea6\u3082\u6bd4\u8f03\u691c\u8a0e\u304c\u7e70\u308a\u8fd4\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u300c\u55b6\u696d\u3060\u3051\u300d\u3067\u306f\u6c7a\u3057\u3066\u6210\u308a\u7acb\u305f\u306a\u3044\u306e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u201c<a href=\"\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u898b\u8fbc\u307f\u9867\u5ba2<\/a>\u306e\u610f\u601d\u3092\u52d5\u304b\u3059\u8a2d\u8a08\u201d\u3092\u62c5\u3046\u3053\u3068\u3067\u3001\u55b6\u696d\u304c\u52b9\u7387\u7684\u306b\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u300c\u305d\u3082\u305d\u3082BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u300d\u3068\u3044\u3046\u672c\u8cea\u304b\u3089\u3001\u305d\u306e\u69cb\u9020\u3001<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u3001\u5b9f\u8df5\u4f8b\u3001\u305d\u3057\u3066\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u308b\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010BtoB\u4e8b\u696d\u306b\u95a2\u308f\u308b\u65b9\u5fc5\u898b\uff01\u8ab2\u984c\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">BtoC\u3068\u306e\u9055\u3044\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u306a\u305cBtoB\u306e\u8cfc\u8cb7\u306f\u8907\u96d1\u306a\u306e\u304b\uff1f\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3092\u8aad\u307f\u89e3\u304f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">STP\u6226\u7565\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff1a\u8a2d\u8a08\u3067\u52dd\u8ca0\u304c\u6c7a\u307e\u308b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\uff1a\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u306e\u4f34\u8d70\u8005\u3068\u3057\u3066<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\uff1a\u5206\u696d\u3067\u306f\u306a\u304f\u5354\u696d\u3078<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306e\u53ef\u80fd\u6027<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1aMA\u3001SFA\u3001CDP\u306e\u6d3b\u7528<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index10\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5883\u754c\u7dda\u3092\u8d8a\u3048\u3066<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u300d\u3068\u306f\u300cBusiness to Business\u300d\u3001\u3064\u307e\u308a\u4f01\u696d\u3068\u4f01\u696d\u306e\u9593\u3067\u884c\u308f\u308c\u308b\u53d6\u5f15\u3092\u6307\u3057\u307e\u3059\u3002\u305d\u3057\u3066<span class=\"mdl_am_style_bold\">\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001\u305d\u306e\u4f01\u696d\u9593\u53d6\u5f15\u3092\u6210\u7d04\u3078\u3068\u5c0e\u304f\u305f\u3081\u306e\u3042\u3089\u3086\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059<\/span>\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3057\u3001\u305d\u308c\u3092\u9069\u5207\u306a\u76f8\u624b\u306b\u5c4a\u3051\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u8a2d\u8a08\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u201c\u60c5\u5831\u63a2\u7d22\u2192\u6bd4\u8f03\u691c\u8a0e\u2192\u610f\u601d\u6c7a\u5b9a\u201d\u3068\u3044\u3046\u884c\u52d5\u3092\u652f\u63f4\u3059\u308b\u4e00\u9023\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u3042\u308bSaaS\u4f01\u696d\u304c\u4f1a\u8a08\u4e8b\u52d9\u6240\u5411\u3051\u306b\u65b0\u3057\u3044\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3057\u305f\u3044\u3068\u8003\u3048\u305f\u5834\u5408\u3001\u5f7c\u3089\u306f\u305f\u3060\u55b6\u696d\u3092\u9001\u308a\u8fbc\u3080\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<a href=\"\/words\/target\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bf\u30fc\u30b2\u30c3\u30c8<\/a>\u306e\u4f01\u696d\u306b\u307e\u305a\u88fd\u54c1\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u696d\u754c\u7279\u6709\u306e\u8ab2\u984c\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3067\u304d\u308b\u306e\u304b\u3092\u4e01\u5be7\u306b\u4f1d\u3048\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3066\u521d\u3081\u3066\u3001\u5546\u8ac7\u306e\u30b9\u30bf\u30fc\u30c8\u30e9\u30a4\u30f3\u306b\u7acb\u3066\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u300c\u76f8\u624b\u306e\u4f1a\u793e\u306b\u58f2\u308b\u300d\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u300c\u7d44\u7e54\u5185\u3067\u610f\u601d\u6c7a\u5b9a\u3055\u308c\u308b\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u8a2d\u8a08\u3057\u3001\u50cd\u304d\u304b\u3051\u308b\u300d\u3053\u3068\u306b\u4ed6\u306a\u308a\u307e\u305b\u3093<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">BtoC\u3068\u306e\u9055\u3044\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u3001\u307e\u305a\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304cBtoC\u3068\u306e\u69cb\u9020\u7684\u306a\u9055\u3044\u3067\u3059<\/span>\u3002\u5bfe\u8c61\u304c\u201c\u6cd5\u4eba\u201d\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5358\u306b\u300c\u76f8\u624b\u304c\u4f1a\u793e\u300d\u3068\u3044\u3046\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3084\u30d7\u30ed\u30bb\u30b9\u3001\u8a55\u4fa1\u8ef8\u305d\u306e\u3082\u306e\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u306e\u3067\u3059\u3002<br>\u305f\u3068\u3048\u3070\u3001BtoC\u306e\u5834\u5408\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u306f\u57fa\u672c\u7684\u306b1\u4eba\u3067\u3001\u885d\u52d5\u8cb7\u3044\u3084\u611f\u60c5\u306b\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u3082\u3057\u3070\u3057\u3070\u3042\u308a\u307e\u3059\u3002\u4fa1\u683c\u3084\u5229\u4fbf\u6027\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\u304c\u8cfc\u8cb7\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3001BtoB\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u898b\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u8907\u6570\u4eba\u306b\u308f\u305f\u308b<\/strong>\uff08\u73fe\u5834\u62c5\u5f53\u8005\u3001\u90e8\u9580\u8cac\u4efb\u8005\u3001\u7d4c\u55b6\u5c64\u306a\u3069\uff09<\/li>\n\n\n\n<li><strong>\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/strong>\uff08\u793e\u5185\u7a1f\u8b70\u30fb\u691c\u8a0e\u30d5\u30ed\u30fc\u304c\u3042\u308b\u305f\u3081\uff09<\/li>\n\n\n\n<li><strong>\u8ad6\u7406\u7684\u306a\u6839\u62e0\u3084\u5b9f\u7e3e\u304c\u91cd\u8996\u3055\u308c\u308b<\/strong>\uff08ROI\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u904b\u7528\u5b9f\u7e3e\u306a\u3069\uff09<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u3054\u3068\u306b\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308a\u3084\u3059\u3044<\/strong>\uff08\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3084\u696d\u754c\u7279\u5316\u304c\u6c42\u3081\u3089\u308c\u308b\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u9055\u3044\u3092\u7406\u89e3\u305b\u305a\u306b\u3001BtoC\u3068\u540c\u3058\u3088\u3046\u306a\u8a34\u6c42\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3063\u3066\u3082\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u300c\u5171\u611f\u300d\u3088\u308a\u3082\u300c\u4fe1\u983c\u300d\u3084\u300c\u6839\u62e0\u300d\u306a\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u306a\u305cBtoB\u306e\u8cfc\u8cb7\u306f\u8907\u96d1\u306a\u306e\u304b\uff1f\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3092\u8aad\u307f\u89e3\u304f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6700\u5927\u306e\u7279\u5fb4\u306e\u3072\u3068\u3064\u304c\u3001\u300c\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u4eba\u6570\u3068\u5de5\u7a0b\u304c\u591a\u3044\u300d\u3068\u3044\u3046\u70b9\u3067\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u3042\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u306b\u306f\u3001\u55b6\u696d\u90e8\u9580\u3060\u3051\u3067\u306a\u304f\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u3001\u7d4c\u7406\u90e8\u9580\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u7d4c\u55b6\u5c64\u307e\u3067\u304c\u95a2\u4e0e\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u8cfc\u8cb7\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u9020\u7684\u306b\u898b\u3066\u3044\u304f\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u767b\u5834\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5b9f\u969b\u306b\u696d\u52d9\u3092\u884c\u3046\u300c\u5229\u7528\u8005\u300d<\/li>\n\n\n\n<li>\u5c0e\u5165\u306e\u662f\u975e\u3092\u5224\u65ad\u3059\u308b\u300c\u7ba1\u7406\u8077\u300d<\/li>\n\n\n\n<li>\u4e88\u7b97\u3092\u6c7a\u88c1\u3059\u308b\u300c\u8ca1\u52d9\u30fb\u7d4c\u55b6\u5c64\u300d<\/li>\n\n\n\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3084\u904b\u7528\u306e\u53ef\u5426\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u300c\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u30011\u3064\u306e\u5c0e\u5165\u5224\u65ad\u306e\u88cf\u5074\u306b\u306f\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u306b\u3088\u308b\u201c\u793e\u5185\u5408\u610f\u5f62\u6210\u201d\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u7acb\u5834\u3067\u91cd\u8996\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u5229\u7528\u8005\u306f\u300c\u4f7f\u3044\u3084\u3059\u3055\u300d\u3092\u3001\u7d4c\u55b6\u5c64\u306f\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u3092\u3001IT\u90e8\u9580\u306f\u300c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u8981\u4ef6\u3078\u306e\u9069\u5408\u6027\u300d\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<br>\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u300c\u8907\u6570\u306e\u4eba\u306e\u7d0d\u5f97\u300d\u3092\u8a2d\u8a08\u3059\u308b\u55b6\u307f\u3067\u3042\u308b\u3068\u3082\u8a00\u3048\u307e\u3059<\/span>\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5358\u4e00\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7e70\u308a\u8fd4\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u76f8\u624b\u306e\u7acb\u5834\u306b\u5fdc\u3058\u305f\u60c5\u5831\u63d0\u4f9b\u3084\u4fa1\u5024\u8a34\u6c42\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010BtoB\u4e8b\u696d\u306b\u95a2\u308f\u308b\u65b9\u5fc5\u898b\uff01\u8ab2\u984c\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">STP\u6226\u7565\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff1a\u8a2d\u8a08\u3067\u52dd\u8ca0\u304c\u6c7a\u307e\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f\u8907\u96d1\u306a\u8cfc\u8cb7\u69cb\u9020\u3092\u524d\u63d0\u3068\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u300c\u8ab0\u306b\u30fb\u4f55\u3092\u30fb\u3069\u3046\u3084\u3063\u3066\u300d\u5c4a\u3051\u308b\u304b\u3068\u3044\u3046\u8a2d\u8a08\u304c\u3059\u3079\u3066\u306e\u8d77\u70b9\u3068\u306a\u308a\u307e\u3059<\/span>\u3002\u305d\u306e\u57fa\u672c\u7684\u306a\u67a0\u7d44\u307f\u304c\u3001<a href=\"\/words\/segmentation-targeting-and-positioning-model\/\" target=\"_blank\" rel=\"noopener\" title=\"\">STP\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/a>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305a\u3001<a href=\"\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u3067\u306f\u3001\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001\u8ab2\u984c\u306e\u6210\u719f\u5ea6\u3001\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3068\u3044\u3063\u305f\u8ef8\u3067\u4f01\u696d\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u306e\u4e2d\u304b\u3089\u81ea\u793e\u304c\u6700\u3082\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u9818\u57df\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u8a2d\u5b9a\u3002\u305d\u3057\u3066\u3001\u4ed6\u793e\u306b\u306f\u306a\u3044\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u3067\u3001<a href=\"\/words\/positioning\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/a>\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u540c\u3058\u300c\u4eba\u4e8b\u90e8\u9580\u5411\u3051\u30b7\u30b9\u30c6\u30e0\u300d\u3067\u3042\u3063\u3066\u3082\u3001\u300c\u5f93\u696d\u54e1\u6570500\u540d\u4ee5\u4e0a\u306e\u88fd\u9020\u696d\u5411\u3051\u300d\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u8a34\u6c42\u529b\u3092\u767a\u63ee\u3067\u304d\u308b\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3057\u3066\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u306e\u304c\u3001<a href=\"\/words\/customer-journey\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a>\u306e\u8a2d\u8a08\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u521d\u3081\u3066\u8ab2\u984c\u306b\u6c17\u3065\u3044\u3066\u304b\u3089\u3001\u6700\u7d42\u7684\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u307e\u3067\u306e\u201c\u601d\u8003\u3068\u884c\u52d5\u306e\u6d41\u308c\u201d\u3092\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u822c\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u304b\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li>\u6f5c\u5728\u8ab2\u984c\u306e\u8a8d\u77e5\uff08\u4f8b\uff1a\u300c\u696d\u52d9\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3044\u3066\u975e\u52b9\u7387\u3060\u306a\u300d\uff09<\/li>\n\n\n\n<li>\u60c5\u5831\u53ce\u96c6\u30fb\u5b66\u7fd2\uff08\u4f8b\uff1a\u300cSaaS\u3067\u52b9\u7387\u5316\u3067\u304d\u308b\u306e\u3067\u306f\uff1f\u300d\uff09<\/li>\n\n\n\n<li>\u6bd4\u8f03\u691c\u8a0e\uff08\u4f8b\uff1a\u300cA\u793e\u3068B\u793e\u3067\u4f55\u304c\u9055\u3046\u306e\u304b\uff1f\u300d\uff09<\/li>\n\n\n\n<li>\u793e\u5185\u8aac\u5f97\u30fb\u7a1f\u8b70\uff08\u4f8b\uff1a\u300cROI\u3092\u793a\u3059\u6839\u62e0\u8cc7\u6599\u304c\u5fc5\u8981\u300d\uff09<\/li>\n\n\n\n<li>\u5951\u7d04\u30fb\u5c0e\u5165<\/li>\n\n\n\n<li>\u8a55\u4fa1\u30fb\u62e1\u5f35<\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u6d41\u308c\u306b\u5bfe\u3057\u3066\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u5c4a\u3051\u308b\u304b\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u201c\u691c\u8a0e\u884c\u52d5\u201d\u3092\u524d\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\uff1a\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u306e\u4f34\u8d70\u8005\u3068\u3057\u3066<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u3044\u307e\u3084\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u300c<a href=\"\/words\/content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u300d\u3067\u3059<\/span>\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u5bc4\u308a\u6dfb\u3046\u60c5\u5831\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3092\u7d99\u7d9a\u7684\u306b\u63d0\u4f9b\u3057\u3001\u81ea\u793e\u3078\u306e\u4fe1\u983c\u3068\u8208\u5473\u3092\u80b2\u3066\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001<span class=\"mdl_am_style_bold\">\u300c\u3044\u307e\u8cb7\u3046\u6c17\u306f\u306a\u3044\u304c\u3001\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b\u5c64\u300d\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>\u3067\u3059\u3002BtoB\u306e\u591a\u304f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9867\u5ba2\u304c\u3059\u3050\u306b\u610f\u601d\u6c7a\u5b9a\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6570\u304b\u6708\u3001\u3042\u308b\u3044\u306f\u6570\u5e74\u5358\u4f4d\u3067\u60c5\u5831\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3001\u3088\u3046\u3084\u304f\u5c0e\u5165\u306b\u81f3\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u691c\u7d22\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u5fdc\u3059\u308b\u8a18\u4e8b\u3084\u8cc7\u6599\u3092\u7528\u610f\u3057\u3001\u5f7c\u3089\u304c\u8ab2\u984c\u3092\u8a8d\u8b58\u3057\u3001\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5178\u578b\u7684\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u8ab2\u984c\u6574\u7406\u30ac\u30a4\u30c9\uff08\u4f8b\uff1a\u300c\u8131\u30fb\u5c5e\u4eba\u5316\u3092\u5b9f\u73fe\u3059\u308b3\u3064\u306e\u65b9\u6cd5\u300d\uff09<\/li>\n\n\n\n<li>\u5c0e\u5165\u4e8b\u4f8b\uff08\u4f8b\uff1a\u300cA\u793e\u304c6\u304b\u6708\u3067\u6210\u679c\u3092\u51fa\u305b\u305f\u7406\u7531\u300d\uff09<\/li>\n\n\n\n<li>\u6bd4\u8f03\u8cc7\u6599\uff08\u4f8b\uff1a\u300c\u4ed6\u793e\u88fd\u54c1\u3068\u306e\u6a5f\u80fd\u30fb\u4fa1\u683c\u6bd4\u8f03\u4e00\u89a7\u300d\uff09<\/li>\n\n\n\n<li>\u5c02\u9580\u5bb6\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff08\u4f8b\uff1a\u300c\u696d\u754c\u52d5\u5411\u3068\u3053\u308c\u304b\u3089\u306e\u8ab2\u984c\u300d\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u306f<span class=\"mdl_am_style_bold\">\u5358\u306b\u300c\u60c5\u5831\u63d0\u4f9b\u300d\u3067\u306f\u306a\u304f\u3001\u691c\u8a0e\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u3068\u9032\u307e\u305b\u308b\u201c\u6a4b\u6e21\u3057\u201d\u306e\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059<\/span>\u3002\u3064\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u300c\u9759\u7684\u306a\u8cc7\u6599\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u5c0e\u7dda\u300d\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u308b\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\uff1a\u5206\u696d\u3067\u306f\u306a\u304f\u5354\u696d\u3078<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8a9e\u308b\u3046\u3048\u3067\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u306e\u304c\u3001\u300c\u55b6\u696d\u300d\u3068\u306e\u95a2\u4fc2\u3067\u3059<\/span>\u3002\u7279\u306b\u65e5\u672c\u4f01\u696d\u3067\u306f\u3001\u55b6\u696d\u4e3b\u5c0e\u3067\u30d3\u30b8\u30cd\u30b9\u304c\u52d5\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u201c\u540d\u523a\u96c6\u3081\u201d\u3084\u201c\u5c55\u793a\u4f1a\u8981\u54e1\u201d\u3068\u898b\u306a\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u73fe\u4ee3\u306eBtoB\u306b\u304a\u3044\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u9023\u643a\u3057\u306a\u3051\u308c\u3070\u6210\u679c\u306f\u51fa\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u305d\u306e\u3082\u306e\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u304b\u3064\u3066\u306f\u300c\u55b6\u696d\u306b\u554f\u3044\u5408\u308f\u305b\u3066\u60c5\u5831\u3092\u5f97\u308b\u300d\u306e\u304c\u5f53\u305f\u308a\u524d\u3067\u3057\u305f\u304c\u3001\u4eca\u306f\u9867\u5ba2\u306e\u591a\u304f\u304c\u3001\u610f\u601d\u6c7a\u5b9a\u306e6\u301c7\u5272\u3092\u300c\u55b6\u696d\u306b\u4f1a\u3046\u524d\u300d\u306b\u6e08\u307e\u305b\u3066\u3044\u307e\u3059\u3002Google\u3067\u691c\u7d22\u3057\u3001\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u3092\u8aad\u307f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u3082\u3042\u308b\u7a0b\u5ea6\u7d42\u3048\u305f\u3046\u3048\u3067\u3001\u3088\u3046\u3084\u304f\u55b6\u696d\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">\u55b6\u696d\u304c\u4f1a\u3044\u306b\u884c\u304f\u524d\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3044\u304b\u306b\u201c\u63a5\u70b9\u201d\u3092\u4f5c\u308a\u3001\u9069\u5207\u306a\u201c\u7406\u89e3\u3068\u671f\u5f85\u201d\u3092\u80b2\u3066\u3066\u3044\u308b\u304b\u304c\u3001\u5546\u8ac7\u5316\u7387\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u5354\u696d\u306f\u6b21\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u7d44\u307e\u308c\u308b\u3053\u3068\u304c\u7406\u60f3\u3067\u3059\uff1a<\/p>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u95a2\u5fc3\u3092\u559a\u8d77\u3057\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97<\/li>\n\n\n\n<li>\u884c\u52d5\u5c65\u6b74\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7d5e\u308a\u8fbc\u3080<\/li>\n\n\n\n<li>\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306e\u307f\u3092\u55b6\u696d\u306b\u30d1\u30b9\u3057\u3001\u5546\u8ac7\u3078\u3068\u63a5\u7d9a<\/li>\n\n\n\n<li>\u55b6\u696d\u306f\u3001\u30ea\u30fc\u30c9\u304c\u95b2\u89a7\u3057\u305f\u8cc7\u6599\u3084\u95a2\u5fc3\u30c6\u30fc\u30de\u3092\u8e0f\u307e\u3048\u3066\u63d0\u6848<\/li>\n\n\n\n<li>\u5546\u8ac7\u7d50\u679c\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8fd4\u3057\u3001\u6539\u5584\u3078\u6d3b\u304b\u3059<\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u9023\u643a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001<a href=\"\/words\/crm\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CRM<\/a>\u3084SFA\u3001<a href=\"\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MA<\/a>\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3068\u904b\u7528\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"mdl_am_style_bold\">\u6700\u3082\u5927\u5207\u306a\u306e\u306f\u300c\u4e21\u8005\u304c\u540c\u3058\u6210\u679c\u6307\u6a19\u3092\u8ffd\u3063\u3066\u3044\u308b\u300d\u3053\u3068<\/span>\u3002\u5358\u306a\u308b\u90e8\u9580\u9593\u9023\u643a\u3067\u306f\u306a\u304f\u3001\u3072\u3068\u3064\u306e\u30c1\u30fc\u30e0\u3068\u3057\u3066\u201c\u53d7\u6ce8\u201d\u3068\u3044\u3046\u30b4\u30fc\u30eb\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306e\u53ef\u80fd\u6027<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3088\u308a\u6226\u7565\u7684\u306b\u9032\u5316\u3059\u308b\u306a\u304b\u3067\u3001\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059<\/span>\u3002\u3053\u308c\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u3078\u306e\u5e83\u57df\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u304f\u3001\u300c\u7279\u5b9a\u306e\u4f01\u696d\u3084\u696d\u754c\u3001\u90e8\u9580\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u4e00\u4f53\u3068\u306a\u3063\u3066\u6df1\u304f\u5165\u308a\u8fbc\u3080\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u300c\u4e0a\u5834\u3057\u3066\u3044\u308b\u88fd\u9020\u696d\u3067\u3001DX\u63a8\u9032\u3092\u63b2\u3052\u3066\u3044\u308b\u4f01\u696d\u300d\u306e\u3088\u3046\u306b\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u72d9\u3044\u305f\u3044\u4f01\u696d\u7fa4\u304c\u3042\u308b\u3068\u3057\u307e\u3059\u3002ABM\u3067\u306f\u3001\u305d\u3046\u3057\u305f\u4f01\u696d\u306b\u5411\u3051\u3066\u3001\u5c02\u7528\u306eLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u3092\u7528\u610f\u3057\u3001\u696d\u754c\u7279\u5316\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3001\u55b6\u696d\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7cf8\u53e3\u3092\u3064\u304b\u307f\u3084\u3059\u304f\u3059\u308b\u2015\u2015\u3068\u3044\u3063\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u306e\u7279\u5fb4\u306f\u3001\u300c\u91cf\u300d\u3067\u306f\u306a\u304f\u300c\u8cea\u300d\u306b\u91cd\u304d\u3092\u7f6e\u304f\u70b9\u3067\u3059\u3002\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u201c\u6bcd\u6570\u3092\u5897\u3084\u3059\u201d\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u3066\u3044\u305f\u306e\u306b\u5bfe\u3057\u3001<span class=\"mdl_am_style_bold\">ABM\u306f\u201c\u7279\u5b9a\u306e\u6709\u671b\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u201d\u3053\u3068\u3092\u76ee\u7684<\/span>\u3068\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001<span class=\"mdl_am_style_bold\">\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u306fABM\u304c\u5927\u304d\u306a\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9ad8\u5358\u4fa1\u3067\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u306e\u9ad8\u3044\u5546\u6750\u3092\u6271\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u52b9\u7387\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981<\/li>\n\n\n\n<li>\u5bfe\u8c61\u5e02\u5834\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3001\u3042\u308b\u3044\u306f\u3059\u3067\u306b\u7d5e\u3089\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u4f01\u696d\u5185\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u6df1\u3081\u3066\u62e1\u8ca9\u3057\u305f\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ABM\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u5171\u6709\u3057\u3001\u9032\u6357\u72b6\u6cc1\u3084\u63a5\u70b9\u5c65\u6b74\u3092\u5bc6\u306b\u9023\u643a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u52a0\u3048\u3066\u30011\u793e\u3054\u3068\u306e\u8ab2\u984c\u3084\u80cc\u666f\u3092\u628a\u63e1\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4e01\u5be7\u3055\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">ABM\u3068\u306f\u3001\u3044\u308f\u3070\u201c1\u793e\u306b\u5bfe\u3057\u30661\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308b\u201d\u304f\u3089\u3044\u306e\u899a\u609f\u3092\u3082\u3063\u3066\u53d6\u308a\u7d44\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/btob-research\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_btob-research.webp\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1aMA\u3001SFA\u3001CDP\u306e\u6d3b\u7528<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e74\u3005\u8907\u96d1\u5316\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u3092\u652f\u3048\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u91cd\u8981\u6027\u3082\u307e\u3059\u307e\u3059\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u306a\u304b\u3067\u3082\u4e2d\u6838\u3092\u306a\u3059\u306e\u304c\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. <strong>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MA\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u60c5\u5831\u63d0\u4f9b\u3084\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u3092\u81ea\u52d5\u5316\u30fb\u6700\u9069\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059<\/span>\u3002\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u3068\u3044\u3063\u305f\u884c\u52d5\u5c65\u6b74\u306b\u5fdc\u3058\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u308a\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3092\u5224\u5225\u3057\u305f\u308a\u3068\u3001\u55b6\u696d\u306e\u652f\u63f4\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. <strong>SFA\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">SFA\u306f\u55b6\u696d\u6d3b\u52d5\u3092\u8a18\u9332\u30fb<a href=\"\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5206\u6790<\/a>\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059<\/span>\u3002\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3001\u63d0\u6848\u5185\u5bb9\u3001\u5546\u8ac7\u30b9\u30c6\u30fc\u30b8\u306a\u3069\u3092\u53ef\u8996\u5316\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u30ca\u30ec\u30c3\u30b8\u3092\u5171\u6709\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9032\u6357\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u5224\u65ad\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. <strong>CDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CDP\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u72b6\u6cc1\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u306a\u3069\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u5f97\u3089\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059<\/span>\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3042\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u3044\u3064\u30fb\u3069\u3053\u3067\u63a5\u89e6\u3057\u305f\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5358\u4f53\u3067\u4f7f\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u7d71\u5408\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u771f\u4fa1\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001CDP\u3067\u5f97\u305f\u884c\u52d5\u30c7\u30fc\u30bf\u3092MA\u306b\u9023\u643a\u3057\u3066\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5185\u5bb9\u3092\u6700\u9069\u5316\u3057\u3001\u305d\u306e\u7d50\u679c\u3092SFA\u3067\u55b6\u696d\u3068\u5171\u6709\u3059\u308b\u3068\u3044\u3063\u305f\u5f62\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3042\u304f\u307e\u3067\u201c\u9053\u5177\u201d\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u3069\u3093\u306a\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u8a2d\u8a08\u601d\u60f3\u3067\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u304b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u9023\u52d5\u3057\u3066\u3053\u305d\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u672c\u5f53\u306b\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u62bd\u8c61\u7684\u306a\u8b70\u8ad6\u306b\u7d42\u59cb\u3057\u304c\u3061\u3067\u3059\u304c\u3001\u73fe\u5834\u3067\u306f\u300c\u6210\u679c\u304c\u51fa\u308b\u304b\u3069\u3046\u304b\u300d\u304c\u3059\u3079\u3066\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u56fd\u5185\u5916\u306e\u4f01\u696d\u3067\u5b9f\u8df5\u3055\u308c\u305f\u4ee3\u8868\u7684\u306a\u4e8b\u4f8b\u3092\u901a\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6210\u679c\u3092\u751f\u3093\u3060\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2460\uff1a\u88fd\u9020\u696d\u5411\u3051SaaS\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u6226\u7565<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3042\u308bSaaS\u4f01\u696d\u306f\u3001\u5de5\u5834\u306e\u696d\u52d9\u52b9\u7387\u5316\u3092\u652f\u63f4\u3059\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u55b6\u696d\u306e\u8ab2\u984c\u306f\u300c\u554f\u3044\u5408\u308f\u305b\u306f\u3042\u308b\u304c\u3001\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u70b9\u3002\u539f\u56e0\u3092\u63a2\u308b\u3068\u3001\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u306e\u898b\u8fbc\u307f\u5ba2\u304c\u591a\u304f\u3001\u55b6\u696d\u306b\u6e21\u3059\u306b\u306f\u201c\u6642\u671f\u5c1a\u65e9\u201d\u3060\u3063\u305f\u306e\u3067\u3059\u3002<br>\u3053\u306e\u4f01\u696d\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u306b\u5fdc\u3058\u30663\u3064\u306e\u5c64\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u7570\u306a\u308b\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3002\u3055\u3089\u306b\u3001\u884c\u52d5\u30b9\u30b3\u30a2\u304c\u4e00\u5b9a\u3092\u8d85\u3048\u305f\u898b\u8fbc\u307f\u5ba2\u3060\u3051\u3092\u55b6\u696d\u306b\u5f15\u304d\u6e21\u3059\u904b\u7528\u306b\u5909\u66f4\u3057\u305f\u7d50\u679c\u3001\u5546\u8ac7\u5316\u7387\u304c3\u500d\u3001\u53d7\u6ce8\u7387\u304c2\u500d\u306b\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2461\uff1aABM\u306b\u3088\u308b\u5927\u624b\u4f01\u696d\u3078\u306e\u6df1\u8015\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u5e83\u544a\u4ee3\u7406\u5e97\u306eA\u793e\u306f\u3001\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u4f01\u696d\u6570\u304c\u9650\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u5f93\u6765\u306e\u5e83\u544a\u65bd\u7b56\u3067\u306f\u6bcd\u6570\u304c\u5e83\u3059\u304e\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5408\u308f\u305a\u3001\u55b6\u696d\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3082\u4f4e\u4e0b\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u3002\u305d\u3053\u3067\u5c0e\u5165\u3057\u305f\u306e\u304cABM\u6226\u7565\u3002\u91cd\u70b9\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u309230\u793e\u306b\u7d5e\u308a\u3001\u5404\u793e\u306b\u7279\u5316\u3057\u305f\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3084\u63d0\u6848\u66f8\u3092\u4f5c\u6210\u3057\u3001\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e00\u4f53\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3002\u7d50\u679c\u30016\u304b\u6708\u30678\u793e\u3068\u5546\u8ac7\u304c\u6210\u7acb\u3057\u3001\u305d\u306e\u3046\u30614\u793e\u304c\u53d7\u6ce8\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e8b\u4f8b\u2462\uff1aMA\u6d3b\u7528\u306b\u3088\u308b\u5c55\u793a\u4f1a\u30d5\u30a9\u30ed\u30fc\u306e\u9ad8\u5ea6\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30d9\u30f3\u30c8\u51fa\u5c55\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u305fIT\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u3067\u306f\u3001MA\u3092\u6d3b\u7528\u3057\u3066\u5c55\u793a\u4f1a\u6765\u5834\u8005\u3078\u306e\u81ea\u52d5\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3002\u95b2\u89a7\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5fdc\u3058\u3066\u8ffd\u52a0\u8cc7\u6599\u306e\u6848\u5185\u3084\u4e8b\u4f8b\u7d39\u4ecb\u3092\u914d\u4fe1\u3057\u3001Web\u4e0a\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304b\u3089\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3002\u55b6\u696d\u90e8\u9580\u3067\u306f\u3001MA\u3067\u5f97\u3089\u308c\u305f\u95b2\u89a7\u5c65\u6b74\u3092\u3082\u3068\u306b\u300c\u25ef\u25ef\u3068\u3044\u3046\u696d\u52d9\u8ab2\u984c\u306b\u95a2\u5fc3\u304c\u3042\u308b\u300d\u3068\u4e8b\u524d\u306b\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u8a2a\u554f\u30fb\u63d0\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u5c55\u793a\u4f1a\u304b\u3089\u306e\u53d7\u6ce8\u4ef6\u6570\u304c\u524d\u5e74\u6bd4\u3067\u7d04160%\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010BtoB\u4e8b\u696d\u306b\u95a2\u308f\u308b\u65b9\u5fc5\u898b\uff01\u8ab2\u984c\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u8cc7\u6599\u3092\u516c\u958b\u4e2d\u3011<br><a href=\"\/report\/ebook-003\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30ac\u30a4\u30c9\u3092\u8a73\u3057\u304f\u898b\u308b\uff1e<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index10\">\u307e\u3068\u3081\uff1a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5883\u754c\u7dda\u3092\u8d8a\u3048\u3066<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5358\u306a\u308b\u201c\u96c6\u5ba2\u624b\u6cd5\u201d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u300c<span class=\"mdl_am_style_bold\">\u4f01\u696d\u9593\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u4fa1\u5024\u5171\u5275\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5168\u4f53\u8a2d\u8a08<\/span>\u300d\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3092\u7406\u89e3\u3057<\/li>\n\n\n\n<li>\u8ad6\u7406\u3068\u4fe1\u983c\u306b\u57fa\u3065\u304f\u8a34\u6c42\u3092\u8a2d\u8a08\u3057<\/li>\n\n\n\n<li>\u55b6\u696d\u3068\u5354\u529b\u3057\u3066\u53d7\u6ce8\u3078\u3068\u3064\u306a\u3052\u308b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u6539\u5584\u3092\u56de\u3057\u7d9a\u3051\u308b<\/li>\n\n\n\n<li>\u305d\u3057\u3066\u3001\u76ee\u5148\u306e\u5c0e\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u672a\u6765\u3092\u4e00\u7dd2\u306b\u63cf\u304f<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u201c\u5206\u696d\u201d\u3067\u306f\u306a\u304f\u201c\u5354\u696d\u201d\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e21\u8005\u304c\u5171\u901a\u306e\u6307\u6a19\u3092\u3082\u3061\u3001\u3072\u3068\u3064\u306e\u30c1\u30fc\u30e0\u3068\u3057\u3066\u52d5\u304f\u3053\u3068\u3067\u3001\u306f\u3058\u3081\u3066\u771f\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3042\u306a\u305f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u300c\u7406\u60f3\u306e\u9867\u5ba2\u300d\u3068\u306f\u8ab0\u304b\uff1f\u305d\u306e\u9867\u5ba2\u304c\u201c\u3044\u307e\u3069\u3093\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u304b\u201d\uff1f\u305d\u306e\u554f\u3044\u306b\u5411\u304d\u5408\u3046\u3053\u3068\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002\u73fe\u5834\u306e\u60a9\u307f\u3084\u884c\u52d5\u306b\u5bc4\u308a\u6dfb\u3044\u306a\u304c\u3089\u3001\u8ad6\u7406\u7684\u304b\u3064\u4eba\u9593\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8457\u8005\u306e\u7d39\u4ecb<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u6a58 \u4eae\u4ecb' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Ryosuke-Tachibana.webp' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u3000\u6cd5\u4eba\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u8cac\u4efb\u8005<\/p>\n          <p class=\"name\">\u6a58 \u4eae\u4ecb<\/p>\n          <p class=\"text\">\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u5e83\u544a\u904b\u7528\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u8a2d\u8a08\u307e\u3067\u5e45\u5e83\u3044\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u696d\u52d9\u3092\u7d4c\u9a13\u3057\u305f\u5f8c\u3001\u3082\u3068\u3082\u3068\u5b58\u5728\u3057\u3066\u3044\u305f\u8ca9\u4fc3\u90e8\u9580\u3092\u4e0b\u6577\u304d\u306b\u3001SMB\uff5e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u307e\u3067\u7ba1\u638c\u3059\u308b\u5168\u793e\u6a2a\u65ad\u306e\u6cd5\u4eba\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3092\u7acb\u3061\u4e0a\u3052\u3001\u4eba\u54e1\u30fb\u4e88\u7b97\u309210\u500d\u4ee5\u4e0a\u306b\u62e1\u5927\u3002MarkeZine\u7de8\u96c6\u90e8\u4e3b\u50ac\u306e\u300cBEST OF MARKETING AWARD2026\u300d\u306b\u3066BtoB\u90e8\u9580\u8cde\u3092\u53d7\u8cde\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mdl_hm_2clm_main_cta\" id=\"cta-area\">\r\n    <div>\r\n        <p class=\"title\">BtoB\u5e02\u5834\u8abf\u67fb\u306f<br>\u30de\u30af\u30ed\u30df\u30eb\u306e<span>\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb<\/span><\/p>\r\n    <\/div>\r\n    <div class=\"recom\">\r\n        <div>\r\n            <a class=\"bnr article_linkbn\" href=\"\/service\/online-research\/btob-research\/\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/btob-research-bn.png\" alt=\"BtoB\u5e02\u5834\u8abf\u67fb\u30d3\u30b8\u30cd\u30b9\u30d1\u30cd\u30eb\"><\/a>\r\n        <\/div>\r\n        <div class=\"mdl_hm_list_01 hp_txtSizeSSSS\">\r\n            <ul>\r\n                <li>\u591a\u69d8\u306a\u696d\u754c\u30fb\u8077\u7a2e\u30fb\u6c7a\u88c1\u6a29\u3078\u306e\u30ea\u30b5\u30fc\u30c1<\/li>\r\n                <li>\u5927\u898f\u6a21\u306a42\u4e07\u4eba\u306eBtoB\u30d1\u30cd\u30eb<\/li>\r\n                <li>\u5b9a\u91cf\u8abf\u67fb\u3082\u5b9a\u6027\u8abf\u67fb\u3082<\/li>\r\n                <li>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306e\u6d3b\u7528<\/li>\r\n            <\/ul>\r\n            <!-- <p class=\"cta_btn\"><a href=\"\/service\/contact\/estimate\/\">\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b<\/a><\/p> -->\r\n            <p class=\"cta_btn2\"><a class=\"article_linkbtn\" href=\"\/service\/online-research\/btob-research\/\">\u8a73\u3057\u304f\u898b\u308b<\/a><\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u805e\u304f\u3068\u3001\u307e\u305a\u601d\u3044\u6d6e\u304b\u3079\u308b\u306e\u306f\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u76f8\u624b\u306b\u3057\u305fBtoC\uff08Business to Consumer\uff09\u306e\u4e16\u754c\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30c6\u30ec\u30d3CM\u3001SNS\u3001\u5e97\u982d\u8ca9\u4fc3\u2015\u2015\u3044\u305a\u308c\u3082\u79c1\u305f\u3061\u306e\u65e5\u5e38\u3068\u63a5\u70b9\u306e\u3042\u308b\u201c\u6d88\u8cbb\u306e\u73fe\u5834\u201d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u306f\u79c1\u305f\u3061\u306e\u76ee\u306b\u89e6\u308c\u306a\u3044\u3068\u3053\u308d\u3067\u3001\u81a8\u5927\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u4f01\u696d\u9593\u3067\u65e5\u3005\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u88fd\u9020\u696d\u306e\u90e8\u54c1\u4f9b\u7d66\u3001IT\u30d9\u30f3\u30c0\u30fc\u306e\u30b7\u30b9\u30c6\u30e0\u63d0\u6848\u3001\u6cd5\u4eba\u5411\u3051\u306e\u7814\u4fee\u30b5\u30fc\u30d3\u30b9\u2026\u3002\u3053\u3046\u3057\u305f\u201c\u4f01\u696d\u3092\u76f8\u624b\u306b\u3057\u305f\u53d6\u5f15\u201d\u306e\u4e2d\u3067\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002 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