{"id":18071,"date":"2025-10-24T11:00:39","date_gmt":"2025-10-24T02:00:39","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=18071"},"modified":"2025-10-24T11:18:03","modified_gmt":"2025-10-24T02:18:03","slug":"mau","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/mau\/","title":{"rendered":"MAU\u3068\u306f\uff1f\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u628a\u63e1\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u898b\u6975\u3081\u308b\u6307\u6a19"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3084<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u3001\u5404\u7a2eWeb\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u55b6\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u6307\u6a19\u306f\u4e8b\u696d\u5224\u65ad\u306e\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u300cMAU\uff08Monthly Active Users\uff09\u300d\u306f\u3001\u6700\u3082\u3088\u304f\u4f7f\u308f\u308c\u308b\u57fa\u6e96\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MAU\u304c\u4f38\u3073\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u3082\u3089\u3044\u3001\u30ea\u30d4\u30fc\u30c8\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u53cd\u6620\u3057\u307e\u3059<\/span>\u3002\u4e8b\u696d\u8005\u306fMAU\u3092\u8ffd\u3044\u304b\u3051\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc<a href=\"\/words\/engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3001<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5927\u5c40\u7684\u306b\u628a\u63e1\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u6295\u8cc7\u5bb6\u3084\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u4f01\u696d\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u3082MAU\u304c\u6ce8\u76ee\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u7a3f\u3067\u306f\u3001MAU\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u7b97\u51fa\u65b9\u6cd5\u3084\u5404\u7a2e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u306e\u95a2\u4fc2\u3001\u3055\u3089\u306bMAU\u3092\u6d3b\u304b\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4f8b\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002SNS\u3084\u30a2\u30d7\u30ea\u904b\u55b6\u306b\u643a\u308f\u308b\u65b9\u306f\u3082\u3061\u308d\u3093\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u5168\u822c\u3067MAU\u3092\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u6700\u9069\u5316\u3059\u308b\u30d2\u30f3\u30c8\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">MAU\u3068\u306f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">MAU\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">MAU\u306e\u7b97\u51fa\u65b9\u6cd5\u3068\u95a2\u9023\u6307\u6a19<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">MAU\u304c\u3082\u305f\u3089\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u610f\u7fa9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">MAU\u3092\u4f38\u3070\u3059\u5177\u4f53\u7b56<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u4e8b\u4f8b\u304b\u3089\u5b66\u3076MAU\u6d3b\u7528<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">MAU\u304c\u793a\u3059\u9650\u754c\u3068\u6ce8\u610f\u70b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">MAU\u3068\u306f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u57fa\u672c\u7684\u306a\u5b9a\u7fa9<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MAU\uff08Monthly Active Users\uff09\u306f\u30011\u304b\u6708\u306e\u9593\u306b1\u56de\u4ee5\u4e0a\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6307\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001SNS\u3067\u3042\u308c\u30701\u304b\u6708\u306e\u3046\u3061\u306b1\u56de\u3067\u3082\u30ed\u30b0\u30a4\u30f3\u307e\u305f\u306f\u6295\u7a3f\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3001\u30a2\u30d7\u30ea\u3067\u3042\u308c\u30701\u56de\u4ee5\u4e0a\u8d77\u52d5\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u6570\u5024\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u5b9a\u7740\u5ea6\u3084\u5229\u7528\u983b\u5ea6\u304c\u9ad8\u3044\u3068\u63a8\u6e2c\u3067\u304d\u307e\u3059\u304c\u3001\u3042\u304f\u307e\u3067\u300c\u305d\u306e\u6708\u306b1\u56de\u4ee5\u4e0a\u4f7f\u3063\u305f\u300d\u7a0b\u5ea6\u306e\u6761\u4ef6\u3067\u3042\u308a\u3001\u4f7f\u7528\u5b9f\u614b\u3092\u6df1\u304f\u306f\u8868\u3057\u304d\u308c\u306a\u3044\u3053\u3068\u3082\u6ce8\u610f\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6d3b\u7528\u3055\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u7bc4\u56f2<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MAU\u306fSNS\u3084\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u6cd5\u4eba\u5411\u3051\u306e\u696d\u52d9\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u5e45\u5e83\u3044\u9818\u57df\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u3063\u3066\u3082\u3001\u6708\u5358\u4f4d\u306e\u5229\u7528\u8005\u6570\u3092\u628a\u63e1\u3059\u308c\u3070\u3001\u6d3b\u8e8d\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u898f\u6a21\u304c\u4e00\u76ee\u3067\u5206\u304b\u308b\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">MAU\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">SNS\u30fb\u30a2\u30d7\u30ea\u306e\u6025\u6210\u9577\u3068\u7d99\u7d9a\u5229\u7528\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Facebook\u3001Instagram\u3001Twitter\uff08X\uff09\u3001TikTok\u306a\u3069\u591a\u304f\u306eSNS\u306f\u3001\u3044\u304b\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001\u7d99\u7d9a\u7684\u306b\u4f7f\u3063\u3066\u3082\u3089\u3046\u304b\u3092\u7af6\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u6210\u9577\u6307\u6a19\u3068\u3057\u3066\u3001<a href=\"\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a<\/a>\u4e3b\u3084\u6295\u8cc7\u5bb6\u306b\u5411\u3051\u3066\u516c\u8868\u3059\u308b\u6570\u5b57\u304cMAU\u3067\u3059\u3002\u540c\u69d8\u306b\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3084\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u3082\u3001\u300c\u6708\u9593\u306b\u4f55\u4eba\u304c\u4f7f\u3063\u3066\u3044\u308b\u304b\u300d\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3084\u4eba\u6c17\u5ea6\u3092\u7aef\u7684\u306b\u793a\u3059\u6307\u6a19\u3068\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u9ad8\u9a30<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8fd1\u5e74\u3001\u5e83\u544a\u5358\u4fa1\u306e\u4e0a\u6607\u3084\u7af6\u5408\u306e\u6fc0\u5316\u306b\u3088\u308a\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\uff09\u306e\u8cbb\u7528\u306f\u5897\u5927\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u300c\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u3092\u3069\u308c\u3060\u3051\u7d99\u7d9a\u5229\u7528\u306b\u5f15\u304d\u7559\u3081\u3089\u308c\u308b\u304b\u300d\u304c\u53ce\u76ca\u6027\u306e\u30ab\u30ae\u3068\u306a\u308b\u5834\u5408\u304c\u591a\u304f\u3001MAU\u306f\u305d\u306e\u6210\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">MAU\u306e\u7b97\u51fa\u65b9\u6cd5\u3068\u95a2\u9023\u6307\u6a19<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">MAU\u306e\u5b9a\u7fa9\u3065\u3051\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6761\u4ef6\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MAU\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u306f\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5358\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u3060\u3051\u3067\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u306e\u304b\u3001\u4f55\u3089\u304b\u306e\u64cd\u4f5c\uff08\u6295\u7a3f\u3001\u8996\u8074\u3001\u8cfc\u5165\u306a\u3069\uff09\u3092\u884c\u3063\u305f\u5834\u5408\u306b\u9650\u5b9a\u3059\u308b\u306e\u304b\u306f\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306b\u7570\u306a\u308b\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001<span class=\"mdl_am_style_bold\">1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u56de\u5229\u7528\u3057\u3066\u3082\u3001<a href=\"\/words\/unique-user\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc<\/a>\u3068\u3057\u30661\u56de\u3057\u304b\u30ab\u30a6\u30f3\u30c8\u3057\u306a\u3044\u3088\u3046\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">DAU\u30fbWAU\u3068\u306e\u6bd4\u8f03<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MAU\u3068\u3088\u304f\u6bd4\u8f03\u3055\u308c\u308b\u306e\u304c\u3001DAU\uff08Daily Active Users\uff09\u3084WAU\uff08Weekly Active Users\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>DAU\uff1a1\u65e5\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n\n\n\n<li>WAU\uff1a1\u9031\u9593\u306e\u9593\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n\n\n\n<li>MAU\uff1a1\u304b\u6708\u306e\u9593\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">DAU\u306f\u300c1\u65e5\u5358\u4f4d\u3067\u4f55\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u300d\u3001MAU\u306f\u300c1\u30f6\u6708\u5358\u4f4d\u3067\u4f55\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u793a\u3059\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u91cd\u8996\u3059\u3079\u304d\u6307\u6a19\u304c\u7570\u306a\u308a\u307e\u3059<\/span>\u3002SNS\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u30a2\u30d7\u30ea\u306a\u3069\u9ad8\u983b\u5ea6\u5229\u7528\u304c\u671f\u5f85\u3055\u308c\u308b\u5834\u5408\u306fDAU\u3092\u91cd\u8996\u3057\u3001\u4f4e\u983b\u5ea6\u3067\u3082\u7d99\u7d9a\u5229\u7528\u304c\u91cd\u8981\u306a\u5834\u5408\u306fMAU\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u305d\u306e\u4ed6\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001CVR\u306a\u3069\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MAU\u5358\u4f53\u3067\u306f\u300c\u6708\u5185\u306b1\u56de\u4f7f\u3063\u305f\u300d\u7a0b\u5ea6\u306e\u5229\u7528\u72b6\u6cc1\u3057\u304b\u5206\u304b\u308a\u307e\u305b\u3093<\/span>\u3002\u3088\u308a\u8a73\u7d30\u306b\u5229\u7528\u72b6\u6cc1\u3084\u53ce\u76ca\u6027\u3092\u628a\u63e1\u3057\u305f\u3044\u5834\u5408\u306f\u30011\u56de\u3042\u305f\u308a\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3084<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a>\u3001\u8ab2\u91d1\u7387\u306a\u3069\u306e\u6307\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u3066<a href=\"\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5206\u6790<\/a>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001\u300cMAU\u306f\u591a\u3044\u304c\u8ab2\u91d1\u7387\u304c\u4f4e\u3044\u30a2\u30d7\u30ea\u300d\u306f\u5e83\u544a\u53ce\u5165\u306b\u983c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u300cMAU\u306f\u5c11\u306a\u3044\u304cCVR\u304c\u9ad8\u3044\u300d\u306a\u3089\u5358\u4fa1\u91cd\u8996\u306e\u9ad8\u984d\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3001\u3068\u3044\u3063\u305f\u63a8\u5bdf\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">MAU\u304c\u3082\u305f\u3089\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u610f\u7fa9<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">SNS\u3084\u30a2\u30d7\u30ea\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5358\u306b\u767b\u9332\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u6d3b\u767a\u306b\u4f7f\u3063\u3066\u3044\u308b\u304b\u304c\u91cd\u8981\u3067<\/span>\u3059\u3002MAU\u304c\u9ad8\u3044\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u9b45\u529b\u3092\u611f\u3058\u7d9a\u3051\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u3057\u3066\u3082\u3001\u65b0\u6a5f\u80fd\u30ea\u30ea\u30fc\u30b9\u3084<a href=\"\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3092\u884c\u3063\u305f\u3042\u3068\u306bMAU\u304c\u5897\u3048\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">LTV\u3084\u8ab2\u91d1\u7387\u3068\u306e\u76f8\u95a2<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/a>\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9577\u304f\u4f7f\u3063\u3066\u304f\u308c\u308b\u307b\u3069\u9ad8\u307e\u308a\u307e\u3059\u3002MAU\u304c\u5897\u3048\u7d9a\u3051\u308b\u3068\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u96e2\u8131\u3059\u308b\u4eba\u3088\u308a\u3082\u4f7f\u3044\u7d9a\u3051\u308b\u4eba\u304c\u591a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u3001LTV\u306e\u5e73\u5747\u5024\u304c\u4e0a\u6607\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u307e\u305f\u3001<span class=\"mdl_am_style_bold\">MAU\u304c\u5897\u3048\u308c\u3070\u3001\u5e83\u544a\u30e2\u30c7\u30eb\u306e\u5834\u5408\u306f\u5e83\u544a<a href=\"\/words\/impression\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/a>\u304c\u5897\u52a0\u3057\u3001\u8ab2\u91d1\u30e2\u30c7\u30eb\u306e\u5834\u5408\u306f\u8cfc\u8cb7\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u5168\u4f53\u53ce\u76ca\u304c\u4f38\u3073\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u5e83\u544a\u30e2\u30c7\u30eb\u30fb\u30b5\u30d6\u30b9\u30af\u30e2\u30c7\u30eb\u3068\u306e\u76f8\u6027<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MAU\u304c\u7279\u306b\u91cd\u8996\u3055\u308c\u308b\u306e\u306f\u3001\u5e83\u544a\u53ce\u76ca\u3084<a href=\"\/words\/subscription\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/a>\u306b\u4f9d\u5b58\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059<\/span>\u3002\u5e83\u544a\u53ce\u76ca\u578b\u306e\u5834\u5408\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u898b\u308b\u305f\u3081\u3001MAU\u304c\u5897\u3048\u308b\u307b\u3069\u5e83\u544a\u5728\u5eab\u304c\u5897\u5927\u3057\u3001\u5a92\u4f53\u4fa1\u5024\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u578b\u306e\u5834\u5408\u3082\u3001\u6708\u3054\u3068\u306e\u8ab2\u91d1\u8005\u6570\u304c\u91cd\u8981\u3067\u3042\u308a\u3001MAU\u3092\u7dad\u6301\u30fb\u62e1\u5927\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u58f2\u4e0a\u306e\u5b89\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">MAU\u3092\u4f38\u3070\u3059\u5177\u4f53\u7b56<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65bd\u7b56\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u5e83\u544a\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u307e\u305a\u306f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u304cMAU\u5411\u4e0a\u306e\u7b2c\u4e00\u6b69\u3067\u3059<\/span>\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u7121\u6599\u4f53\u9a13\u3001\u53cb\u9054\u7d39\u4ecb\u7279\u5178\u306a\u3069\uff09\u3084SNS\u5e83\u544a\u3001App Store\/Google Play\u306a\u3069\u3067\u306e\u30a2\u30d7\u30ea\u6700\u9069\u5316\uff08ASO\uff09\u306a\u3069\u3001\u65b0\u898f\u7372\u5f97\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u5f37\u5316\u3057\u3066<a href=\"\/column\/entry-042\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u8a8d\u77e5\u5ea6<\/a>\u3092\u9ad8\u3081\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u65b0\u898f\u7372\u5f97\u3092\u91cd\u8996\u3059\u308b\u3042\u307e\u308a\u3001\u5b9a\u7740\u65bd\u7b56\u3092\u758e\u304b\u306b\u3059\u308b\u3068\u96e2\u8131\u7387\u304c\u9ad8\u307e\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u30d0\u30e9\u30f3\u30b9\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a2\u30d7\u30ea\u3084\u30b5\u30a4\u30c8\u306eUX\u6539\u5584\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u5f37\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u3001<a href=\"\/words\/ui\/\" target=\"_blank\" rel=\"noopener\" title=\"\">UI<\/a>\/UX\u3092\u5b9a\u671f\u7684\u306b\u6539\u5584\u3057\u3001\u4f7f\u3044\u3084\u3059\u3055\u3084\u697d\u3057\u3055\u3001\u4fbf\u5229\u3055\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u306b\u3088\u3063\u3066\u518d\u8a2a\u3092\u4fc3\u3059\u307b\u304b\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u8981\u7d20\uff08\u30dd\u30a4\u30f3\u30c8\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u5b9f\u7e3e\u89e3\u9664\u306a\u3069\uff09\u3092\u53d6\u308a\u5165\u308c\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7d99\u7d9a\u5229\u7528\u306e\u52d5\u6a5f\u3092\u4e0e\u3048\u308b\u6226\u7565\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308b\u6d3b\u6027\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MAU\u304c\u5897\u3048\u308c\u3070\u3001\u540c\u6642\u306b\u58f2\u4e0a\u3082\u4f38\u3070\u3059\u30c1\u30e3\u30f3\u30b9\u304c\u5e83\u304c\u308a\u307e\u3059<\/span>\u3002<a href=\"\/words\/up-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a2\u30c3\u30d7\u30bb\u30eb<\/a>\uff08\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3078\u306e\u5207\u308a\u66ff\u3048\uff09\u3084<a href=\"\/words\/cross-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ed\u30b9\u30bb\u30eb<\/a>\uff08\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u304a\u3059\u3059\u3081\uff09\u3092\u3046\u307e\u304f\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"\/words\/average-revenue-per-user\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ARPU<\/a> = 1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u53ce\u76ca\u3092\u5f15\u304d\u4e0a\u3052\u3064\u3064\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u4fbf\u6027\u3084\u6e80\u8db3\u5ea6\u304c\u9ad8\u307e\u308c\u3070MAU\u306e\u5897\u52a0\u306b\u3082\u76f8\u4e57\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001\u904e\u5ea6\u306a\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u5e83\u544a\u8868\u793a\u304c<a href=\"\/words\/cx\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13<\/a>\u3092\u640d\u306a\u308f\u306a\u3044\u3088\u3046\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u4e8b\u4f8b\u304b\u3089\u5b66\u3076MAU\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30ec\u30dd\u30fc\u30c8<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Facebook\u3084Twitter\uff08X\uff09\u3001Snapchat\u306a\u3069\u306eSNS\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306bMAU\u3084DAU\u3092\u516c\u8868\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u682a\u5f0f\u5e02\u5834\u3084\u5e83\u544a\u4e3b\u306f\u3001\u3053\u308c\u3089\u306e\u6570\u5b57\u3092\u3082\u3068\u306b\u300c\u3069\u308c\u3060\u3051\u30b5\u30fc\u30d3\u30b9\u304c\u6210\u9577\u3057\u3066\u3044\u308b\u304b\u300d\u300c\u5e83\u544a\u51fa\u7a3f\u306e\u4fa1\u5024\u306f\u3042\u308b\u304b\u300d\u3092\u5224\u65ad\u3059\u308b\u306e\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Facebook\u304cMAU\u306e\u4f38\u3073\u60a9\u307f\u3092\u767a\u8868\u3059\u308b\u3068\u3001\u682a\u4fa1\u306b\u5f71\u97ff\u304c\u51fa\u308b\u3053\u3068\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u30a4\u30d9\u30f3\u30c8\u65bd\u7b56<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u304c\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u3084\u30b3\u30e9\u30dc\u4f01\u753b\u3092\u5b9f\u65bd\u3057\u305f\u969b\u3001MAU\u3084DAU\u304c\u3069\u308c\u3060\u3051\u5897\u3048\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u5927\u304d\u306a\u30a4\u30d9\u30f3\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u6642\u7684\u306b\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308c\u3070\u3001\u518d\u5ea6\u30b2\u30fc\u30e0\u3078\u306e\u611b\u7740\u3092\u601d\u3044\u51fa\u3057\u3066\u7d99\u7d9a\u3057\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u3088\u308a\u3001MAU\u5897\u52a0\u304c\u9577\u671f\u7684\u306a\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u7e4b\u304c\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u3068MAU<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">EC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u300c\u67081\u56de\u4ee5\u4e0a\u8a2a\u308c\u3066\u8cfc\u5165\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3092\u898b\u308b\u3053\u3068\u304cMAU\u3068\u4f3c\u305f\u6982\u5ff5\u306b\u306a\u308a\u307e\u3059<\/span>\u3002\u3053\u3053\u3067MAU\u304c\u5897\u3048\u308c\u3070\u3001\u305d\u308c\u3060\u3051\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u884c\u3046\u9867\u5ba2\u304c\u591a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3092\u6e2c\u308b\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u4f75\u305b\u3066\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3084\u8cfc\u5165\u983b\u5ea6\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">MAU\u304c\u793a\u3059\u9650\u754c\u3068\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a2\u30af\u30c6\u30a3\u30d6\u5b9a\u7fa9\u306e\u3070\u3089\u3064\u304d<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u5404\u30b5\u30fc\u30d3\u30b9\u304c\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u3069\u3046\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u3001MAU\u306e\u7b97\u51fa\u57fa\u6e96\u304c\u7570\u306a\u308b\u70b9\u306f\u8981\u6ce8\u610f\u3067\u3059<\/span>\u3002\u4f8b\u3048\u3070\u3001SNS\u306a\u3089\u30ed\u30b0\u30a4\u30f3\u3060\u3051\u3067\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u6295\u7a3f\u3084\u30b3\u30e1\u30f3\u30c8\u3092\u3057\u305f\u304b\u3069\u3046\u304b\u307e\u3067\u306f\u542b\u307e\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u6295\u8cc7\u5bb6\u3084\u5e83\u544a\u4e3b\u306f\u3001\u3053\u306e\u300c\u5b9a\u7fa9\u306e\u5dee\u300d\u3092\u610f\u8b58\u3057\u3066\u6570\u5b57\u3092\u8aad\u307f\u89e3\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8cea\u7684\u6307\u6a19\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MAU\u304c\u591a\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u5fc5\u305a\u3057\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u6570\u5408\u308f\u305b\u7684\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u3060\u3051\u3001\u3042\u308b\u3044\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u3067\u4e00\u6642\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30b3\u30a2\u306a\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001<a href=\"\/words\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">NPS\uff08Net Promoter Score\uff09\u00ae<\/a>\u203b\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u6027\u30b3\u30e1\u30f3\u30c8\u306a\u3069\u8cea\u7684\u306a\u6307\u6a19\u3068\u3082\u4f75\u7528\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30c1\u30e3\u30fc\u30f3\u7387\u3084DAU\u3092\u7121\u8996\u3067\u304d\u306a\u3044\u7406\u7531<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MAU\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u7387\uff09\u3084DAU\u3092\u540c\u6642\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f7f\u7528\u983b\u5ea6\u3084\u9577\u671f\u5b9a\u7740\u5ea6\u3092\u8a73\u3057\u304f\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001MAU\u304c\u5897\u3048\u3066\u3044\u3066\u3082DAU\u304c\u6e1b\u3063\u3066\u3044\u308b\u306a\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u65e5\u5e38\u7684\u306b\u306f\u3042\u307e\u308a\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u300d\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3057\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u306e\u306bMAU\u304c\u6a2a\u3070\u3044\u306a\u3089\u300c\u65b0\u898f\u7372\u5f97\u3068\u96e2\u8131\u304c\u540c\u3058\u304f\u3089\u3044\u8d77\u304d\u3066\u3044\u308b\u300d\u306a\u3069\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MAU\uff08Monthly Active Users\uff09\u306f\u3001\u6708\u5358\u4f4d\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u3001SNS\u3084\u30a2\u30d7\u30ea\u3001Web\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u529f\u5ea6\u3092\u793a\u3059\u91cd\u8981\u306a\u6570\u5b57\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u7a3f\u3067\u89e3\u8aac\u3057\u305f\u3088\u3046\u306b:<\/p>\n\n\n\n<ul 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mdl_am_align_left\">\u30b5\u30fc\u30d3\u30b9\u904b\u55b6\u8005\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3001MAU\u304c\u3042\u304f\u307e\u3067\u5165\u308a\u53e3\u306e\u6307\u6a19\u3067\u3042\u308b\u70b9\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u5229\u7528\u72b6\u6cc1\u3092\u591a\u89d2\u7684\u306b\u6349\u3048\u3066\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u306e\u9375\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u203bNPS\u00ae\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u00ae \u306f\u3001\u30d9\u30a4\u30f3\uff65\u30a2\u30f3\u30c9\uff65\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, 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display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3084SNS\u3001\u5404\u7a2eWeb\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u55b6\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u6307\u6a19\u306f\u4e8b\u696d\u5224\u65ad\u306e\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u300cMAU\uff08Monthly Active Users\uff09\u300d\u306f\u3001\u6700\u3082\u3088\u304f\u4f7f\u308f\u308c\u308b\u57fa\u6e96\u306e\u4e00\u3064\u3067\u3059\u3002 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