{"id":1503,"date":"2023-04-18T22:22:07","date_gmt":"2023-04-18T13:22:07","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1503"},"modified":"2026-03-12T09:38:50","modified_gmt":"2026-03-12T00:38:50","slug":"engagement","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/engagement\/","title":{"rendered":"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u3064\u306a\u304c\u308a\u300d\u306e\u518d\u5b9a\u7fa9"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3063\u3066\u7d50\u5c40\u3001\u4f55\u306a\u306e\uff1f\u300d<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u554f\u3044\u306b\u660e\u78ba\u306b\u7b54\u3048\u3089\u308c\u308b\u4eba\u306f\u3001\u610f\u5916\u3068\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/service\/words\/sns\/\" target=\"_blank\" rel=\"noopener\">SNS<\/a>\u3067\u306e\u300c\u3044\u3044\u306d\u300d\u3084\u300c\u30b7\u30a7\u30a2\u300d\u3092\u6307\u3059\u5834\u5408\u3082\u3042\u308c\u3070\u3001<a href=\"\/service\/words\/brand\/\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9<\/a>\u3078\u306e\u611b\u7740\u3084<a href=\"\/service\/words\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\">NPS\u00ae<\/a>\u306e\u3088\u3046\u306a\u30b9\u30b3\u30a2\u3067\u6e2c\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u983b\u51fa\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u305d\u306e\u610f\u5473\u306f\u3042\u3044\u307e\u3044\u3067\u3001\u4eba\u306b\u3088\u3063\u3066\u89e3\u91c8\u304c\u30d0\u30e9\u30d0\u30e9\u3002\u305d\u308c\u304c\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001\u3044\u307e\u3053\u306e\u8a00\u8449\u306e\u300c\u672c\u8cea\u300d\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3001\u3053\u308c\u307e\u3067\u306e<a href=\"\/service\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u65bd\u7b56\u3092\u6839\u5e95\u304b\u3089\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">\u305d\u3082\u305d\u3082\u3001\u306a\u305c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\u306a\u305c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6838\u5fc3\u306b\u306a\u3063\u305f\u306e\u304b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u308b\u6307\u6a19\u3068\u306f\uff1f \u611f\u60c5\u3092\u3069\u3046\u6570\u5024\u5316\u3059\u308b\u304b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u30d5\u30a1\u30f3\u3092\u751f\u3080\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3068\u306f\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u4fe1\u983c\u3068\u5171\u5275\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u5b9f\u8df5\u4f01\u696d\u306b\u5b66\u3076\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8a2d\u8a08\u3068\u6210\u679c<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068NPS\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3069\u3046\u9055\u3046\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u5171\u5275\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u300c\u8a2d\u8a08\u300d\u3059\u308b\u3082\u306e<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u308a\u3001\u80b2\u3066\u3001\u6210\u679c\u306b\u3064\u306a\u3052\u308b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\u305d\u3082\u305d\u3082\u3001\u306a\u305c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u6570\u5341\u500b\u306e\u30bf\u30d6\u3092\u958b\u304d\u306a\u304c\u3089\u30cd\u30c3\u30c8\u3092\u898b\u3066\u3001\u6c17\u306b\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u6bd4\u8f03\u3057\u3001\u4ed6\u4eba\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u8aad\u307f\u3001\u6c17\u307e\u3050\u308c\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u3059\u3050\u306b\u89e3\u9664\u3082\u3057\u307e\u3059\u3002\u3064\u307e\u308a<span class=\"mdl_am_style_bold\">\u300c\u95a2\u5fc3\u300d\u306f\u4e00\u6642\u7684\u3067\u3082\u3001\u300c\u4fe1\u983c\u300d\u3068\u300c\u95a2\u4fc2\u6027\u300d\u306f\u6301\u7d9a\u3057\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u201c\u95a2\u4fc2\u6027\u306e\u5e0c\u8584\u5316\u201d\u304c\u9032\u3080\u4e2d\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u73fe\u8c61\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u306f\u5e74\u3005\u4f4e\u4e0b<\/li>\n\n\n\n<li>\u30b5\u30d6\u30b9\u30af\u306f\u5951\u7d04\u2192\u5373\u89e3\u7d04\u304c\u5f53\u305f\u308a\u524d\u306b<\/li>\n\n\n\n<li>SNS\u30d5\u30a9\u30ed\u30fc\uff1d\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u306a\u3044<\/li>\n\n\n\n<li>NPS\u3084\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u5ea6\u306f\u4e8c\u6975\u5316\u50be\u5411\u306b\u3042\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f\u74b0\u5883\u306e\u5909\u5316\u306f\u3001\u4f01\u696d\u304c\u300c\u30e2\u30ce\u3092\u58f2\u308b\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u300d\u5fc5\u8981\u6027\u306b\u8feb\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u300c\u884c\u52d5\u300d\u3068\u300c\u611f\u60c5\u300d\u306e\u9593\u306b\u3042\u308b\u3082\u306e<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u5358\u306a\u308b<a href=\"\/service\/words\/kpi\/\" target=\"_blank\" rel=\"noopener\">KPI<\/a>\u3067\u306f\u306a\u304f\u3001\u6b21\u306e\u3088\u3046\u306a\u9867\u5ba2\u306e\u300c\u610f\u601d\u3068\u9078\u629e\u300d\u306b\u73fe\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u4f55\u5ea6\u3082\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u60c5\u5831\u306b\u81ea\u767a\u7684\u306b\u89e6\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u5024\u6bb5\u3067\u306f\u306a\u304f\u300c\u305d\u306e\u4f1a\u793e\u3060\u304b\u3089\u300d\u3068\u9078\u3093\u3067\u3044\u308b<\/li>\n\n\n\n<li>\u3061\u3087\u3063\u3068\u3057\u305f\u4e0d\u6e80\u304c\u3042\u3063\u3066\u3082\u96e2\u308c\u305a\u3001\u6539\u5584\u3092\u5f85\u3064<\/li>\n\n\n\n<li>\u81ea\u3089SNS\u3084\u30af\u30c1\u30b3\u30df\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u5e83\u3081\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u308f\u308a\u7d9a\u3051\u305f\u3044\u300d\u3068\u601d\u308f\u305b\u308b\u3001\u7d99\u7d9a\u7684\u306a\u201c\u95a2\u4fc2\u306e\u8cea\u201d\u3067\u3042\u308b\u3001\u3068\u8a00\u3046\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5909\u5316\u3068\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9032\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u304b\u3064\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u77ed\u671f\u7684\u306a\u53cd\u5fdc\u300d\u304c\u6210\u679c\u3068\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001\u30c1\u30e9\u30b7\u306e\u53cd\u5fdc\u7387\u3001\u30c6\u30ec\u30d3CM\u306e\u8996\u8074\u7387\u3001<a href=\"\/service\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u306e\u5fdc\u52df\u4ef6\u6570\u2026\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4e3b\u6226\u5834\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u6642\u4ee3<\/th><th>\u6210\u529f\u306e\u5b9a\u7fa9<\/th><th>\u4ee3\u8868\u7684\u306aKPI<\/th><\/tr><\/thead><tbody><tr><td>\u904e\u53bb\uff08\u30de\u30b9\u4e2d\u5fc3\uff09<\/td><td>\u8a8d\u77e5\u30fb\u96c6\u5ba2<\/td><td>\u30ea\u30fc\u30c1\u3001GRP\u3001CVR<\/td><\/tr><tr><td>\u73fe\u4ee3\uff08\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\uff09<\/td><td>\u7d99\u7d9a\u30fb\u5171\u611f\u30fb\u63a8\u5968<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\u3001NPS\u3001UGC\u6295\u7a3f\u6570\u3001\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc\u6bd4\u7387<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3053\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u3044\u3046\u6982\u5ff5\u3082\u3001\u5358\u306a\u308b\u201c\u53cd\u5fdc\u7387\u201d\u304b\u3089\u201c\u95a2\u4fc2\u6027\u306e\u8cea\u201d\u3092\u6e2c\u308b\u6307\u6a19\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\u306a\u305c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6838\u5fc3\u306b\u306a\u3063\u305f\u306e\u304b<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">\u60c5\u5831\u306e\u98fd\u548c\u6642\u4ee3\uff1a\u3082\u306f\u3084\u300c\u5c4a\u3044\u305f\u300d\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u304b\u3064\u3066\u306f<a href=\"\/service\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a<\/a>\u306b\u51fa\u7a3f\u3059\u308c\u3070\u4e00\u5b9a\u306e\u6ce8\u76ee\u304c\u96c6\u307e\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4eca\u306e\u6d88\u8cbb\u8005\u306f\u4e00\u65e5\u306b\u6570\u5343\u306e\u60c5\u5831\u306b\u89e6\u308c\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u3092\u30b9\u30eb\u30fc\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3082\u3001\u5e83\u544a\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u624b\u6bb5\u3082\u3001\u30b9\u30ad\u30c3\u30d7\u3059\u308b\u30b9\u30ad\u30eb\u3082\u8eab\u306b\u3064\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u306e\u7d50\u679c\u3001<span class=\"mdl_am_style_bold\">\u300c\u4f1d\u3048\u305f\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u95a2\u308f\u308a\u7d9a\u3051\u3066\u3082\u3089\u3046\u300d<\/span>\u3053\u3068\u3053\u305d\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5d29\u58ca\uff1a\u300c\u63a8\u3057\u30d6\u30e9\u30f3\u30c9\u300d\u306e\u6642\u4ee3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u201c\u306a\u3093\u3068\u306a\u304f\u4fe1\u983c\u3067\u304d\u308b\u5927\u4f01\u696d\u201d\u3088\u308a\u3082\u3001\u201c\u81ea\u5206\u306e\u4fa1\u5024\u89b3\u306b\u5408\u3046\u5c0f\u3055\u306a\u30d6\u30e9\u30f3\u30c9\u201d\u304c\u9078\u3070\u308c\u308b\u6642\u4ee3\u3067\u3059\u3002<\/span>\u4fa1\u683c\u3084\u6a5f\u80fd\u306e\u5dee\u306f\u3059\u3050\u306b\u57cb\u307e\u308b\u305f\u3081\u3001\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u597d\u304d\u300d\u3068\u3044\u3046\u611f\u60c5\u306e\u3064\u306a\u304c\u308a\u304c\u6700\u5927\u306e\u7af6\u4e89\u512a\u4f4d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u7279\u306b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u30fb<a href=\"\/service\/words\/generation-z\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Z\u4e16\u4ee3<\/a>\u306f\u3001\u81ea\u5206\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u793e\u4f1a\u7684\u30b9\u30bf\u30f3\u30b9\u3068\u4e00\u81f4\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u6301\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">LTV\u8996\u70b9\u306e\u30de\u30fc\u30b1\u6226\u7565\uff1a\u58f2\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u59cb\u307e\u308a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u65b0\u898f\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u4e0a\u6607\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u308f\u305a\u304b5%\u6539\u5584\u3059\u308b\u3060\u3051\u3067\u5229\u76ca\u304c25%\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\uff08\u203bBain &amp; Company\u8abf\u67fb\uff09\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3064\u307e\u308a<a href=\"\/service\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\">LTV<\/a>\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u300c1\u56de\u58f2\u308b\u300d\u3067\u306f\u306a\u304f\u300c\u305a\u3063\u3068\u95a2\u308f\u308a\u7d9a\u3051\u3066\u3082\u3089\u3046\u300d\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3057\u3066\u3001\u305d\u306e\u9375\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u308b\u6307\u6a19\u3068\u306f\uff1f \u611f\u60c5\u3092\u3069\u3046\u6570\u5024\u5316\u3059\u308b\u304b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u305f\u3044\u3002\u3067\u3082\u3001\u3069\u3046\u3084\u3063\u3066\u6e2c\u308c\u3070\u3044\u3044\u306e\uff1f\u300d<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u7591\u554f\u306f\u975e\u5e38\u306b\u672c\u8cea\u7684\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f<span class=\"mdl_am_style_bold\">\u201c\u6570\u5024\u5316\u3057\u306b\u304f\u3044\u611f\u60c5\u201d<\/span>\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001\u76ee\u7684\u5225\u306b\u5206\u89e3\u3057\u3066\u8003\u3048\u308c\u3070\u3001\u5341\u5206\u306b\u6e2c\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">SNS\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u3044\u3044\u306d\uff0b\u30b3\u30e1\u30f3\u30c8\uff0b\u30b7\u30a7\u30a2\uff09\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u4fdd\u5b58\u6570\u3084\u30ea\u30fc\u30c1\u306e\u5e83\u304c\u308a<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u767a\u4fe1\uff08UGC\u3084\u30bf\u30b0\u4ed8\u304d\u6295\u7a3f\uff09<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6307\u6a19<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u914d\u4fe1\u89e3\u9664\u7387<\/li>\n\n\n\n<li>\u958b\u5c01\u5f8c\u306e\u6ede\u5728\u6642\u9593<\/li>\n\n\n\n<li>\u30b7\u30ea\u30fc\u30ba\u30e1\u30fc\u30eb\u306e\u7d99\u7d9a\u8aad\u4e86\u7387<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">EC\u30fbWeb\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u6307\u6a19<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3001\u5e73\u5747\u8cfc\u5165\u70b9\u6570<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c8\u6295\u5165\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n\n\n\n<li>\u30ed\u30b0\u30a4\u30f3\u983b\u5ea6\u3001\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u7387<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8abf\u67fb\u306b\u3088\u308b\u5b9a\u6027\u7684\u8a55\u4fa1\u6307\u6a19<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u5ea6\u3001\u597d\u610f\u5ea6\u3001\u63a8\u85a6\u610f\u5411<\/li>\n\n\n\n<li>\u81ea\u793e\u3068\u4ed6\u793e\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ae\u30e3\u30c3\u30d7\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b9\u30b3\u30a2\u3092\u201c\u6d3b\u304b\u3059\u201d\u306b\u306f<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u91cd\u8981\u306a\u306e\u306f\u300c\u6307\u6a19\u3092\u53d6\u308b\u3053\u3068\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u884c\u52d5\u3068\u63a5\u70b9\u8a2d\u8a08\u306b\u6d3b\u304b\u3059\u3053\u3068\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u9867\u5ba2\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30b9\u30b3\u30a2\u3092<a href=\"\/service\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\">MA<\/a>\u3084<a href=\"\/service\/words\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\u3068\u9023\u643a\u3055\u305b\u308c\u3070\u3001\u7cbe\u7dfb\u306a<a href=\"\/service\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u914d\u4fe1\u3084<a href=\"\/service\/words\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u30d5\u30a1\u30f3\u3092\u751f\u3080\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u306a\u305c\u304b\u6c17\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u300d\u300c\u3064\u3044\u9078\u3093\u3067\u3057\u307e\u3046\u300d\u2500\u2500\u3053\u306e\u201c\u306a\u3093\u3068\u306a\u304f\u306e\u597d\u610f\u201d\u306f\u3001\u5b9f\u306f\u5076\u7136\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">BtoC\u9818\u57df\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u300c\u4e00\u4eba\u306e\u751f\u6d3b\u8005\u3068\u3057\u3066\u306e\u81ea\u5206\u300d\u306b\u5bc4\u308a\u6dfb\u3063\u3066\u304f\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u201c\u4fe1\u983c\u306e\u84c4\u7a4d\u201d\u305d\u306e\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5358\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30dd\u30a4\u30f3\u30c8\u65bd\u7b56\u3067\u306f\u3001\u672c\u8cea\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u7bc9\u3051\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u91cd\u8981\u306a\u306e\u306f\u300c\u7fd2\u6163\u5316\u300d\u300c\u5171\u611f\u300d\u300c\u53c2\u52a0\u300d\u306e3\u8981\u7d20\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. \u7fd2\u6163\u5316\uff1a\u65e5\u5e38\u306b\u6eb6\u3051\u8fbc\u3080\u30d6\u30e9\u30f3\u30c9\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3001\u65e5\u5e38\u7684\u306b\u201c\u601d\u3044\u51fa\u3059\u4ed5\u7d44\u307f\u201d\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a2\u30d7\u30ea\u306b\u3088\u308b\u901a\u77e5\u3084\u7279\u5178<\/li>\n\n\n\n<li>\u5b9a\u671f\u4fbf\u306a\u3069\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/li>\n\n\n\n<li>\u6bce\u671d\u306e\u30eb\u30fc\u30c6\u30a3\u30f3\u306b\u5165\u308a\u8fbc\u3080\u30d7\u30ed\u30c0\u30af\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30a2\u30d7\u30ea\u306f\u3001\u6ce8\u6587\u30fb\u30dd\u30a4\u30f3\u30c8\u7ba1\u7406\u30fb\u30ae\u30d5\u30c8\u30fb\u901a\u77e5\u306a\u3069\u304c1\u3064\u306b\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u3082\u306f\u3084\u300c\u6ce8\u6587\u3059\u308b\u3060\u3051\u306e\u624b\u6bb5\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u95a2\u4fc2\u6027\u3092\u7d9a\u3051\u308b\u7a93\u53e3\u300d\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. \u5171\u611f\uff1a\u201c\u79c1\u306e\u305f\u3081\u306e\u30d6\u30e9\u30f3\u30c9\u201d\u3068\u601d\u308f\u305b\u308b\u30b9\u30c8\u30fc\u30ea\u30fc<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eba\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u30b9\u30da\u30c3\u30af\u300d\u3088\u308a\u3082\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u306b\u5171\u611f\u3057\u3066\u52d5\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30d1\u30fc\u30d1\u30b9\uff08\u5b58\u5728\u610f\u7fa9\uff09\u3078\u306e\u5171\u611f<\/li>\n\n\n\n<li>\u793e\u4f1a\u8ab2\u984c\u3078\u306e\u53d6\u308a\u7d44\u307f\uff08SDGs\u3001LGBTQ+\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u5730\u57df\u30fb\u6587\u5316\u30fb\u4fa1\u5024\u89b3\u3078\u306e\u5bc4\u308a\u6dfb\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">Z\u4e16\u4ee3\u3084\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3001\u300c\u793e\u4f1a\u306b\u3044\u3044\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u300d\u306b\u4fe1\u983c\u3092\u5bc4\u305b\u308b\u50be\u5411\u304c\u5f37\u304f\u3001\u7406\u5ff5\u3068\u4f53\u9a13\u306e\u4e00\u8cab\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u53c2\u52a0\uff1a\u30d5\u30a1\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u90e8\u306b\u306a\u308b\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u300c\u611f\u60c5\u300d\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306b\u3001\u300c\u884c\u52d5\u300d\u304c\u5fc5\u8981\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u30d6\u30e9\u30f3\u30c9\u304c\u30d5\u30a1\u30f3\u3068\u201c\u5171\u306b\u5275\u308b\u201d\u7acb\u5834\u306b\u7acb\u3064\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u5358\u306a\u308b\u8cfc\u8cb7\u8005\u304b\u3089\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u90e8\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u5199\u771f\u6295\u7a3f\u3001\u6295\u7968\uff09<\/li>\n\n\n\n<li>\u5546\u54c1\u958b\u767a\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5c0e\u5165<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fb\u30d5\u30a1\u30f3\u30b0\u30eb\u30fc\u30d7\u5f62\u6210<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u306e\u8996\u70b9\uff1a5\u3064\u306e\u63a5\u70b9\u30de\u30c3\u30d7<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4ee5\u4e0b\u306f\u3001BtoC\u306b\u304a\u3051\u308b\u4ee3\u8868\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u63a5\u70b9\u3068\u3001\u5b9f\u65bd\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6574\u7406\u3067\u3059\u3002<\/p>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u63a5\u70b9<\/th><th>\u9867\u5ba2\u884c\u52d5<\/th><th>\u65bd\u7b56\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5<\/td><td>\u898b\u3064\u3051\u308b\u30fb\u77e5\u308b<\/td><td>SNS\u52d5\u753b\u3001\u5171\u611f\u5e83\u544a\u3001PR\u767a\u4fe1<\/td><\/tr><tr><td>\u95a2\u5fc3<\/td><td>\u898b\u6975\u3081\u308b<\/td><td>Web\u30b5\u30a4\u30c8\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u5546\u54c1\u80cc\u666f\u306e\u767a\u4fe1<\/td><\/tr><tr><td>\u884c\u52d5<\/td><td>\u8a66\u3059\u30fb\u8cb7\u3046<\/td><td>\u521d\u56de\u8cfc\u5165\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u8cfc\u5165\u4f53\u9a13\u306e\u4e00\u8cab\u6027<\/td><\/tr><tr><td>\u7d99\u7d9a<\/td><td>\u4f7f\u3044\u7d9a\u3051\u308b<\/td><td>\u30a2\u30d7\u30ea\u901a\u77e5\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30af\u30fc\u30dd\u30f3<\/td><\/tr><tr><td>\u63a8\u5968<\/td><td>\u4ed6\u4eba\u306b\u8a71\u3059<\/td><td>\u4eba\u7d39\u4ecb\u7279\u5178\u3001UGC\u6d3b\u7528\u3001\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u4fe1\u983c\u3068\u5171\u5275\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoC\u3067\u306f\u300c\u611f\u60c5\u300d\u304c\u30ab\u30ae\u3067\u3057\u305f\u304c\u3001<span class=\"mdl_am_style_bold\"><a href=\"\/service\/words\/btob\/\" target=\"_blank\" rel=\"noopener\">BtoB<\/a>\u3067\u306f\u300c\u4fe1\u983c\u300d\u3068\u300c\u518d\u73fe\u6027\u300d\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u672c\u8cea\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7279\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6027\u8cea\u306e\u3042\u308b\u5546\u6750\u3067\u306f\u3001\u95a2\u4fc2\u69cb\u7bc9\u529b\u304c\u58f2\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9ad8\u5358\u4fa1\u30fb\u9ad8\u95a2\u4e0e<\/li>\n\n\n\n<li>\u63d0\u6848\u304b\u3089\u5c0e\u5165\u307e\u3067\u9577\u671f\u9593<\/li>\n\n\n\n<li>\u8cfc\u5165\u6c7a\u5b9a\u306b\u8907\u6570\u4eba\u304c\u95a2\u308f\u308b<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u77e5\u7684\u5171\u611f\u306e\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">BtoB\u3067\u307e\u305a\u91cd\u8996\u3055\u308c\u308b\u306e\u304c\u300c\u77e5\u8b58\u3078\u306e\u4fe1\u983c\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3064\u307e\u308a\u300c\u3053\u306e\u4f1a\u793e\u306f\u3001\u81ea\u793e\u306e\u696d\u754c\u3084\u8ab2\u984c\u306b\u6df1\u304f\u7cbe\u901a\u3057\u3066\u3044\u308b\u300d\u3068\u601d\u308f\u305b\u308b\u3053\u3068\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/li>\n\n\n\n<li>\u30bb\u30df\u30ca\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc<\/li>\n\n\n\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30ca\u30ec\u30c3\u30b8\u914d\u4fe1<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u300c\u305f\u3060\u58f2\u308b\u4f01\u696d\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3068\u3082\u306b\u8003\u3048\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u306b\u306a\u308b\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u3088\u308b\u95a2\u4fc2\u69cb\u7bc9<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u53d7\u6ce8\u306b\u81f3\u3089\u306a\u304f\u3066\u3082\u3001<a href=\"\/service\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u898b\u8fbc\u307f\u9867\u5ba2<\/a>\u3068\u306e\u201c\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u201d\u3092\u4fdd\u3061\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306b\u3088\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u610f\u6b32\u306b\u5fdc\u3058\u305f\u60c5\u5831\u914d\u4fe1<\/li>\n\n\n\n<li>\u884c\u52d5\u5c65\u6b74\u304b\u3089\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u9867\u5ba2\u306e\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8cea\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5951\u7d04\u5f8c\u3082\u300c\u5c0e\u5165\u300d\u300c\u6d3b\u7528\u300d\u300c\u52b9\u679c\u5b9f\u611f\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u9867\u5ba2\u3092\u652f\u3048\u308b\u3053\u3068\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u201c\u7b2c\u4e8c\u30b9\u30c6\u30fc\u30b8\u201d\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u5c02\u4efb\u62c5\u5f53\u8005\u306e\u8a2d\u7f6e<\/li>\n\n\n\n<li>\u6d3b\u7528\u652f\u63f4\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30c4\u30fc\u30eb\u63d0\u4f9b<\/li>\n\n\n\n<li>\u5b9a\u671f\u5831\u544a\u3084\u6539\u5584\u63d0\u6848<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u300c\u9577\u671f\u5951\u7d04\u306e\u7d99\u7d9a\u7387\u300d\u3092\u751f\u3080\u6e90\u6cc9\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">BtoC\u3068BtoB\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b<\/h3>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u9805\u76ee<\/th><th>BtoC<\/th><th>BtoB<\/th><\/tr><\/thead><tbody><tr><td>\u95a2\u4fc2\u6027\u306e\u8d77\u70b9<\/td><td>\u611f\u60c5\u30fb\u5171\u611f<\/td><td>\u4fe1\u983c\u30fb\u5b9f\u7e3e<\/td><\/tr><tr><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f62<\/td><td>\u30d6\u30e9\u30f3\u30c9\u611b\u7740\u30fb\u63a8\u5968<\/td><td>\u7d99\u7d9a\u7684\u5229\u7528\u30fb\u60c5\u5831\u5171\u6709<\/td><\/tr><tr><td>KPI\u4f8b<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\u3001UGC\u6295\u7a3f<\/td><td>\u7d99\u7d9a\u7387\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u7387<\/td><\/tr><tr><td>\u63a5\u70b9\u8a2d\u8a08<\/td><td>\u30de\u30b9\uff0b\u30c7\u30b8\u30bf\u30eb<\/td><td>\u55b6\u696d\uff0b\u30b3\u30f3\u30c6\u30f3\u30c4\uff0b\u30b5\u30dd\u30fc\u30c8<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u5b9f\u8df5\u4f01\u696d\u306b\u5b66\u3076\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8a2d\u8a08\u3068\u6210\u679c<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9f\u969b\u306b\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u8a2d\u8a08\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3053\u3067\u306f\u3001BtoC\u30fbBtoB\u4e21\u9762\u304b\u3089\u4ee3\u8868\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\uff1a\u30a2\u30d7\u30ea\u3067\u201c\u95a2\u4fc2\u201d\u3092\u8a2d\u8a08\u3059\u308b<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a2\u30d7\u30ea\u3092\u8d77\u70b9\u306b\u3001\u6765\u5e97\u30fb\u8cfc\u5165\u30fb\u30ae\u30d5\u30c8\u30fb\u30ec\u30d3\u30e5\u30fc\u304c\u3059\u3079\u3066\u7d71\u5408<\/li>\n\n\n\n<li>\u300c\u81ea\u5206\u3078\u306e\u3054\u8912\u7f8e\u300d\u4f53\u9a13\u3092\u5b9a\u671f\u7684\u306b\u30ea\u30de\u30a4\u30f3\u30c9<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306fCRM\u3068UX\u306e\u4e21\u8f2a\u3067\u652f\u3048\u308b<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ca\u30a4\u30ad\uff1a\u4f53\u9a13\u8a2d\u8a08\u00d7\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u300cNike Run Club\u300d\u300cTraining Club\u300d\u3067\u65e5\u5e38\u306e\u201c\u904b\u52d5\u7fd2\u6163\u201d\u3092\u30d6\u30e9\u30f3\u30c9\u3068\u5171\u306b<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u306e\u6210\u9577\u4f53\u9a13\uff1d\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u5f37\u5316<\/li>\n\n\n\n<li>\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc\u304cSNS\u3067\u81ea\u7136\u306b\u62e1\u6563<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">Salesforce\uff1a\u60c5\u5831\u306e\u201c\u5834\u201d\u3092\u3064\u304f\u308b<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u300cDreamforce\u300d\u3067\u30ea\u30a2\u30eb\u306a\u5171\u611f\u4f53\u9a13<\/li>\n\n\n\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u696d\u7a2e\u5225\u306e\u8ab2\u984c\u306b\u5fdc\u3048\u308b\u30ca\u30ec\u30c3\u30b8\u63d0\u4f9b<\/li>\n\n\n\n<li>\u9867\u5ba2\u540c\u58eb\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3082\u652f\u63f4<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6210\u529f\u4f01\u696d\u306b\u5171\u901a\u3059\u308b3\u3064\u306e\u7279\u5fb4<\/h3>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u300c\u77ed\u671f\u65bd\u7b56\u300d\u3067\u306f\u306a\u304f\u300c\u8a2d\u8a08\u601d\u60f3\u300d\u3068\u3057\u3066\u6271\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u201c\u5f79\u5272\u201d\u3092\u53d7\u52d5\u304b\u3089\u80fd\u52d5\u3078\u5909\u5316\u3055\u305b\u3066\u3044\u308b\uff08\u5171\u5275\uff09<\/li>\n\n\n\n<li>\u4e8b\u696d\u6d3b\u52d5\u306e\u968f\u6240\u306b\u300c\u53c2\u52a0\u3067\u304d\u308b\u8a2d\u8a08\u300d\u304c\u3042\u308b\uff08\u30c4\u30fc\u30eb\u30fbUGC\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\uff09<\/li>\n<\/ol><\/div>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068NPS\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3069\u3046\u9055\u3046\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u3046\u3061\u3082NPS\u3092\u8a08\u6e2c\u3057\u3066\u3044\u308b\u304b\u3089\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u306f\u5927\u4e08\u592b\u300d\u2500\u2500\u305d\u3046\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9f\u306f\u3001<span class=\"mdl_am_style_bold\">NPS\u306f\u201c\u7d50\u679c\u6307\u6a19\u201d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u201c\u69cb\u9020\u201d\u3067\u3059\u3002<\/span>\u6df7\u540c\u3057\u304c\u3061\u3067\u3059\u304c\u3001\u3053\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3068\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u300c\u3042\u306a\u305f\u306f\u3053\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u4eba\u306b\u52e7\u3081\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u57fa\u3065\u304d\u3001\u63a8\u5968\u8005\u30fb\u4e2d\u7acb\u8005\u30fb\u6279\u5224\u8005\u306b\u5206\u985e<\/li>\n\n\n\n<li>\u6570\u5024\u3068\u3057\u3066\u306f\u6271\u3044\u3084\u3059\u3044\u304c\u3001\u300c\u306a\u305c\u305d\u3046\u601d\u3063\u305f\u304b\u300d\u306f\u5206\u304b\u3089\u306a\u3044<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u201c\u7d50\u679c\u201d\u306e\u4e00\u90e8\u3067\u306f\u3042\u308b\u304c\u3001\u201c\u56e0\u679c\u201d\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306e\u9055\u3044\uff1a\u884c\u52d5\u3068\u611f\u60c5\u306e\u30d0\u30e9\u30f3\u30b9<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff1d\u8cfc\u5165\u30fb\u7d99\u7d9a\u5229\u7528\u306a\u3069\u306e\u201c\u884c\u52d5\u201d\u4e2d\u5fc3\u306e\u6307\u6a19<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1d\u884c\u52d5\u3060\u3051\u3067\u306a\u304f\u3001\u201c\u5171\u611f\u30fb\u5171\u5275\u30fb\u53c2\u52a0\u201d\u3092\u542b\u3080\u5e83\u7fa9\u306e\u95a2\u4fc2\u6027<\/li>\n<\/ul>\n\n\n\n<figure><div class=\"mdl_am_table_01\"><table><thead><tr><th>\u89b3\u70b9<\/th><th>NPS<\/th><th>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/th><th>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td>\u5b9a\u7fa9<\/td><td>\u63a8\u5968\u610f\u5411<\/td><td>\u7d99\u7d9a\u7684\u884c\u52d5<\/td><td>\u76f8\u4e92\u7684\u306a\u95a2\u4fc2\u6027<\/td><\/tr><tr><td>\u6e2c\u5b9a\u65b9\u6cd5<\/td><td>\u30a2\u30f3\u30b1\u30fc\u30c8\u4e2d\u5fc3<\/td><td>\u8cfc\u8cb7\u30fb\u5229\u7528\u30c7\u30fc\u30bf<\/td><td>\u611f\u60c5\uff0b\u884c\u52d5\u306e\u8907\u5408KPI<\/td><\/tr><tr><td>\u6642\u9593\u8ef8<\/td><td>\u7d50\u679c\uff08\u9759\u7684\uff09<\/td><td>\u7d50\u679c\uff08\u52d5\u7684\uff09<\/td><td>\u30d7\u30ed\u30bb\u30b9\uff08\u69cb\u9020\uff09<\/td><\/tr><tr><td>\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1<\/td><td>UX\u6539\u5584<\/td><td>\u5229\u4fbf\u6027\u5411\u4e0a<\/td><td>\u4f53\u9a13\u30fb\u5171\u611f\u30fb\u8a2d\u8a08\u5168\u4f53\u306e\u518d\u69cb\u7bc9<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u5171\u5275\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u300c\u8a2d\u8a08\u300d\u3059\u308b\u3082\u306e<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u300c\u4e0a\u3052\u308b\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u300c\u80b2\u3066\u308b\u3082\u306e\u300d\u3067\u3042\u308a\u3001\u300c\u5275\u308b\u3082\u306e\u300d\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u91cd\u8981\u306a\u306e\u306f\u3001\u201c\u95a2\u4fc2\u6027\u304c\u52dd\u624b\u306b\u80b2\u3064\u4ed5\u7d44\u307f\u201d\u3092\u7d44\u307f\u8fbc\u3093\u3060\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3001\u610f\u56f3\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u201cOne to One\u201d\u3092\u8d85\u3048\u3066\u3001\u201cWith You\u201d\u306e\u767a\u60f3\u3078<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f<a href=\"\/words\/personalize\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a>\uff08One to One\uff09\u3092\u8d85\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u304c\u5171\u306b\u4fa1\u5024\u3092\u4f5c\u3063\u3066\u3044\u304f\u201c\u5171\u5275\u578b\u201d\u306e\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u9867\u5ba2\u3092\u201c\u8cfc\u8cb7\u8005\u201d\u3067\u306f\u306a\u304f\u201c\u53c2\u52a0\u8005\u201d\u3068\u3057\u3066\u6271\u3046<\/li>\n\n\n\n<li>\u3059\u3079\u3066\u306e\u65bd\u7b56\u3092\u300c\u53cc\u65b9\u5411\u300d\u3067\u8a2d\u8a08\u3059\u308b<\/li>\n\n\n\n<li>UX\u3084\u6a5f\u80fd\u3088\u308a\u3082\u201c\u610f\u5473\u201d\u3084\u201c\u4fe1\u5ff5\u201d\u3092\u5c4a\u3051\u308b<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u307e\u3068\u3081\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u308a\u3001\u80b2\u3066\u3001\u6210\u679c\u306b\u3064\u306a\u3052\u308b<\/h2>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u8cea\u300d<\/li>\n\n\n\n<li>SNS\u3084CRM\u3060\u3051\u3067\u306a\u304f\u3001\u5168\u63a5\u70b9\u3067\u8a2d\u8a08\u3055\u308c\u308b\u3079\u304d\u3082\u306e<\/li>\n\n\n\n<li>\u6e2c\u5b9a\u6307\u6a19\u306f\u76ee\u7684\u5225\u306b\u8a2d\u8a08\u3057\u3001\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u308b<\/li>\n\n\n\n<li>BtoC\u3082BtoB\u3082\u300c\u5171\u611f\u2192\u5171\u5275\u2192\u7d99\u7d9a\u300d\u306e\u30b5\u30a4\u30af\u30eb\u304c\u9375<\/li>\n\n\n\n<li>\u6570\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u201c\u610f\u5473\u201d\u3092\u80b2\u3066\u308b\u8996\u70b9\u3092\u6301\u3064\u3053\u3068<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u672c\u8cea\u306f\u3001\u300c\u58f2\u308b\u300d\u3053\u3068\u3067\u306f\u306a\u304f\u300c\u9078\u3070\u308c\u7d9a\u3051\u308b\u300d\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3042\u306a\u305f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3046\u201c\u8ef8\u201d\u3092\u52a0\u3048\u308b\u3053\u3068\u3002\u305d\u308c\u304c\u3001\u77ed\u671f\u6210\u679c\u306b\u4e00\u559c\u4e00\u6182\u3057\u306a\u3044\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d6\u30e9\u30f3\u30c9\u3065\u304f\u308a\u3078\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u203bNPS\u00ae\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u00ae \u306f\u3001\u30d9\u30a4\u30f3\uff65\u30a2\u30f3\u30c9\uff65\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  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