{"id":1420,"date":"2023-04-17T23:12:47","date_gmt":"2023-04-17T14:12:47","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1420"},"modified":"2025-12-26T13:38:47","modified_gmt":"2025-12-26T04:38:47","slug":"impression","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/impression\/","title":{"rendered":"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08Impression\uff09\u3068\u306f\uff1f\u8a18\u4e8b\u3067\u3059\u3079\u3066\u5206\u304b\u308b\uff01\u91cd\u8981\u6027\u3068\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08Impression\uff09\u3068\u306f\u3001\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u4e0a\u306b\u8868\u793a\u3055\u308c\u3001\u8996\u8a8d\u53ef\u80fd\u306a\u72b6\u614b\u306b\u306a\u3063\u305f\u56de\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002\u82f1\u8a9e\u306e\u201cimpression\u201d\u304c\u793a\u3059\u3068\u304a\u308a\u3001\u300c\u5e83\u544a\u304c\u76ee\u306b\u89e6\u308c\u308b\uff08\u89e6\u308c\u305f\u53ef\u80fd\u6027\u304c\u3042\u308b\uff09\u300d\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30a6\u30a7\u30d6\u3084SNS\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u57fa\u672c\u7684\u306a\u8a08\u6e2c\u9805\u76ee\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3084<a href=\"\/words\/listing-advertisement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/a>\u3001<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u4e0a\u306e\u6295\u7a3f\u5e83\u544a\u306a\u3069\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30d0\u30a4\u30b9\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3073\u306b1\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u5f62\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u5e83\u544a\u304c\u753b\u9762\u306b\u51fa\u305f\u3060\u3051\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u305d\u306e\u5e83\u544a\u3092\u898b\u305f\u304b\u3069\u3046\u304b\u3084\u3001\u8208\u5473\u3092\u793a\u3057\u305f\u304b\u3069\u3046\u304b\u307e\u3067\u306f\u4fdd\u8a3c\u3057\u307e\u305b\u3093\u3002\u3044\u308f\u3086\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306e<a href=\"\/words\/engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\u3084<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a>\u306a\u3069\u306e\u6307\u6a19\u3068\u306f\u7570\u306a\u308a\u3001\u300c\u5358\u306b\u8868\u793a\u3055\u308c\u305f\u300d\u3068\u3044\u3046\u70b9\u304c\u6839\u5e79\u3068\u306a\u308b\u305f\u3081\u3001\u5e83\u544a\u52b9\u679c\u3092\u53b3\u5bc6\u306b\u6e2c\u5b9a\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3060\u3051\u3067\u306a\u304f<a href=\"\/words\/ctr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ea\u30c3\u30af\u6570\uff08CTR\uff09<\/a>\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u4ed6\u306e\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u3066<a href=\"\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5206\u6790<\/a>\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8fd1\u5e74\u306f<a href=\"\/column\/entry-010\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30c3\u30ad\u30fc\u898f\u5236<\/a>\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u610f\u8b58\u304c\u9ad8\u307e\u3063\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f<a href=\"\/words\/tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a>\u304c\u5236\u9650\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u81ea\u4f53\u306e\u6b63\u78ba\u6027\u3084\u30ea\u30fc\u30c1\u7bc4\u56f2\u3082\u3001<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u62c5\u5f53\u8005\u304c\u6ce8\u610f\u6df1\u304f\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u5e83\u544a\u8cbb\u304c\u4f38\u3073\u60a9\u3080\u4e2d\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u52d5\u304d\u304c\u9032\u3080\u4e00\u65b9\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5897\u52a0\u304c\u76f4\u63a5\u58f2\u4e0a\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u3068\u3044\u3046\u70b9\u3092\u610f\u8b58\u3057\u3001PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u5e83\u544a\u6700\u9069\u5316\u3092\u884c\u3046\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">DX\uff08\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u9032\u5c55\u3084<a href=\"\/words\/ui\/\" target=\"_blank\" rel=\"noopener\" title=\"\">UI<\/a>\/UX\u306e\u6539\u5584\u306b\u304a\u3044\u3066\u3082\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3042\u304f\u307e\u3067\u5165\u308a\u53e3\u306e\u6307\u6a19\u306b\u3059\u304e\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u304c<a href=\"\/words\/click\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ea\u30c3\u30af<\/a>\u3059\u308b\u304b\u3069\u3046\u304b\u3001\u3055\u3089\u306b\u30af\u30ea\u30c3\u30af\u5148\u3067\u96e2\u8131\u7387\u3092\u4e0b\u3052\u308bEFO\uff08Entry Form Optimization\uff09\u3092\u884c\u3046\u304b\u3069\u3046\u304b\u304c\u6700\u7d42\u7684\u306aCVR\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001<span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u5e83\u544a\u304c\u4e00\u5ea6\u3067\u3082\u76ee\u306b\u89e6\u308c\u305f\u53ef\u80fd\u6027\u3092\u793a\u3059\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u300c\u6700\u521d\u306e\u63a5\u70b9\u300d\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u5f8c\u3082\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u672c\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046<\/span>\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6b74\u53f2\u3068\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3068\u4ed5\u7d44\u307f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u4ed6\u306e\u95a2\u9023\u6307\u6a19\uff08CTR\u3001CVR\u3001\u30ea\u30fc\u30c1\u306a\u3069\uff09\u306e\u6574\u7406<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4f7f\u3044\u3053\u306a\u3059\u610f\u7fa9\u3068\u8ab2\u984c<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u306e\u95a2\u4fc2<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4eca\u5f8c\u2014\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068AI\u306e\u5f71\u97ff<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6b74\u53f2\u3068\u80cc\u666f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3046\u6982\u5ff5\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u666e\u53ca\u3059\u308b\u3088\u308a\u3082\u524d\u3001\u96d1\u8a8c\u3084\u65b0\u805e\u306a\u3069\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u6642\u4ee3\u306b\u3082\u5b58\u5728\u3057\u307e\u3057\u305f\u3002\u5f53\u6642\u306f\u3001\u5a92\u4f53\u306e\u767a\u884c\u90e8\u6570\u3084\u8996\u8074\u7387\u3092\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3088\u3046\u306a\u3082\u306e\u300d\u3068\u6349\u3048\u3066\u5e83\u544a\u52b9\u679c\u3092\u8a66\u7b97\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3082\u3061\u308d\u3093\u3001\u53b3\u5bc6\u306b\u8ab0\u304c\u5e83\u544a\u3092\u898b\u305f\u304b\u306f\u5206\u304b\u3089\u306a\u3044\u307e\u307e\u3067\u3057\u305f\u304c\u3001\u304a\u304a\u307e\u304b\u306a\u8aad\u8005\u6570\u3084\u8996\u8074\u8005\u6570\u3092\u5e83\u544a\u306e\u5230\u9054\u53ef\u80fd\u6570\u3068\u3057\u3066\u6271\u3063\u3066\u3044\u305f\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u5e83\u544a\u8868\u793a\u56de\u6570\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3046\u7528\u8a9e\u304c\u3088\u308a\u76f4\u63a5\u7684\u306a\u610f\u5473\u5408\u3044\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u3084\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u3092\u4f7f\u3063\u3066\u300c\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u300d\u3092\u6570\u3048\u308b\u4ed5\u7d44\u307f\u304c\u6d78\u900f\u3057\u3001\u540c\u6642\u306b\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u3084\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3068\u306e\u95a2\u9023\u3092\u7d71\u8a08\u7684\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u304c\u78ba\u7acb\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001Cookie\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u308b\u4e2d\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u672c\u5f53\u306b\u5e83\u544a\u3092\u898b\u305f\u306e\u304b\u78ba\u8a3c\u304c\u5f97\u3089\u308c\u306a\u3044\u300c\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u300d\u306e\u554f\u984c\u3084\u3001\u540c\u3058\u5e83\u544a\u3092\u8907\u6570\u56de\u306b\u308f\u305f\u3063\u3066\u8868\u793a\uff08<a href=\"\/words\/retargeting\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u306a\u3069\uff09\u3057\u305f\u5834\u5408\u3067\u3082\u5408\u8a08\u3067\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u300c\u91cd\u8907\u300d\u554f\u984c\u306a\u3069\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5468\u308a\u306e\u6e2c\u5b9a\u7cbe\u5ea6\u306b\u306f\u307e\u3060\u8ab2\u984c\u304c\u6b8b\u308a\u307e\u3059\u3057\u3001\u5229\u7528\u8005\u304c\u5b9f\u969b\u306b\u898b\u305f\u304b\u3069\u3046\u304b\u306f\u7d50\u5c40\u306e\u3068\u3053\u308d\u4e0d\u660e\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u308c\u3067\u3082\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u5e83\u544a\u306e\u5230\u9054\u7bc4\u56f2\uff08<a href=\"\/words\/reach\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c1<\/a>\uff09\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u3092\u63a8\u3057\u91cf\u308b\u4e0a\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u90e8\u3092\u6349\u3048\u308b\u91cd\u8981\u6307\u6a19\u3060\u3068\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3067\u3082\u300c\u8868\u793a\u56de\u6570\u300d\u304c\u5c11\u306a\u3051\u308c\u3070\u30af\u30ea\u30c3\u30af\u306b\u7e4b\u304c\u308a\u3088\u3046\u304c\u306a\u3044\u305f\u3081\u3001CVR\u3092\u9ad8\u3081\u308b\u4ee5\u524d\u306b\u3001\u307e\u305a\u306f\u5341\u5206\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3066\u95a2\u5fc3\u5c64\u3092\u62e1\u3052\u308b\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002DX\/<a href=\"\/words\/ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI<\/a>\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u3001\u3053\u306e\u300c\u8868\u793a\u3055\u308c\u308b\u300d\u3068\u3044\u3046\u6700\u521d\u306e\u6bb5\u968e\u3092\u3069\u3046\u8a08\u6e2c\u3057\u3001\u3069\u3046\u6d3b\u304b\u3059\u304b\u304c\u5e83\u544a\u8cbb\u6700\u9069\u5316\u306e\u8d77\u70b9\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3068\u4ed5\u7d44\u307f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30a6\u30a7\u30d6\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u306f\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u969b\u306b\u81ea\u52d5\u7684\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059<\/span>\u3002SNS\u5e83\u544a\u3067\u3082\u540c\u69d8\u306e\u4ed5\u7d44\u307f\u3092\u7528\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u306a\u3069\u306b\u5e83\u544a\u304c\u5dee\u3057\u8fbc\u307e\u308c\u308b\u305f\u3073\u306b\u6570\u5024\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5e83\u544a\u5a92\u4f53\u306b\u3088\u3063\u3066\u51e6\u7406\u30d7\u30ed\u30bb\u30b9\u306b\u5fae\u5999\u306a\u9055\u3044\u304c\u3042\u308b\u306e\u3068\u3001Cookie\u898f\u5236\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u3001\u91cd\u8907\u30ab\u30a6\u30f3\u30c8\u3084\u6b63\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u628a\u63e1\u304c\u56f0\u96e3\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u6982\u5ff5\u3067\u306f\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u306b1\u79d2\u4ee5\u4e0a\u3001\u307e\u305f\u306f50%\u4ee5\u4e0a\u8868\u793a\u3055\u308c\u308b\u306a\u3069\u4e00\u5b9a\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u624b\u6cd5\u3082\u3042\u308a\u3001\u53b3\u5bc6\u306a\u8a08\u6e2c\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u304c\u9032\u3093\u3067\u304a\u308a\u3001\u3053\u308c\u3092\u300c\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b9f\u969b\u306b\u898b\u3066\u3082\u3089\u3046\u53ef\u80fd\u6027\u304c\u6975\u3081\u3066\u4f4e\u3044\u300c\u4e0b\u306e\u307b\u3046\u306b\u57cb\u3082\u308c\u305f\u5e83\u544a\u300d\u3084\u300c\u8aad\u307f\u8fbc\u307f\u4e2d\u306b\u7d20\u65e9\u304f\u753b\u9762\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u305f\u5e83\u544a\u300d\u306f\u6392\u9664\u3057\u3001\u672c\u8cea\u7684\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u9ad8\u3081\u306e\u7cbe\u5ea6\u3067\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001\u4eca\u5f8cCookie\u898f\u5236\u304c\u5f37\u307e\u308b\u3068\u3001\u65e2\u5b58\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u624b\u6cd5\u304c\u5236\u9650\u3055\u308c\u308b\u305f\u3081\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u56de\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\u304b\u3092\u8a73\u7d30\u306b\u8ffd\u3044\u304b\u3051\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u3001\u5e83\u544a\u8cbb\u306e\u4f7f\u3044\u3069\u3053\u308d\u3092\u5224\u65ad\u3057\u306b\u304f\u304f\u306a\u308b\u61f8\u5ff5\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3084\u30ed\u30b0\u30a4\u30f3\u30d9\u30fc\u30b9\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u60c5\u5831\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u4e00\u62ec\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\uff08CDP\u306a\u3069\uff09\u304c\u8a71\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u96e2\u8131\u7387\u3084CVR\u3068\u306e\u95a2\u9023\u3092\u8aad\u307f\u89e3\u304f\u305f\u3081\u306b\u3082\u3001\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u4ed6\u306e\u95a2\u9023\u6307\u6a19\uff08CTR\u3001CVR\u3001\u30ea\u30fc\u30c1\u306a\u3069\uff09\u306e\u6574\u7406<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">CTR\uff08Click Through Rate\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u5e83\u544a\u306e\u8208\u5473\u559a\u8d77\u529b\u3092\u8a55\u4fa1\u3059\u308b\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c1,000\u56de\u3067\u30af\u30ea\u30c3\u30af\u6570\u304c10\u56de\u306a\u3089CTR\u306f1%\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">CVR\uff08Conversion Rate\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u306e\u5148\u306b\u3042\u308b\u6700\u7d42\u7684\u306a\u884c\u52d5\uff08\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069\uff09\u306b\u81f3\u308b\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002CVR\u304c\u9ad8\u3044\u306e\u306f\u7406\u60f3\u7684\u3067\u3059\u304c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u304c\u5341\u5206\u306b\u7a3c\u3052\u306a\u3044\u3068\u3001CVR\u304c\u9ad8\u304f\u3066\u3082\u6700\u7d42\u7684\u306a\u884c\u52d5\u6570\u304c\u5c11\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001CVR\u8a55\u4fa1\u3060\u3051\u3067\u5e83\u544a\u306e\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30ea\u30fc\u30c1\uff08Reach\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ea\u30fc\u30c1\u306f\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u63a5\u89e6\u3057\u305f\uff08\u5c11\u306a\u304f\u3068\u30821\u56de\u306f\u76ee\u306b\u3057\u305f\uff09<a href=\"\/words\/unique-user\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc<\/a>\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u300c\u5ef6\u3079\u8868\u793a\u56de\u6570\u300d\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30ea\u30fc\u30c1\u306f\u300c\u4f55\u4eba\u306b\u5c4a\u3044\u305f\u304b\u300d\u3067\u3059\u3002\u91cd\u8907\u3092\u542b\u307e\u306a\u3044\u305f\u3081\u3001Cookie\u898f\u5236\u306e\u5f71\u97ff\u3067\u6b63\u78ba\u306a\u628a\u63e1\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u6307\u6a19\u306e\u4e00\u3064\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u6307\u6a19\u306e\u7d44\u307f\u5408\u308f\u305b\u304b\u3089\u3001<span class=\"mdl_am_style_bold\">SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u901a\u3058\u305fUGC\uff08User Generated Content\uff09\u306a\u3069\u3067\u5f97\u3089\u308c\u308b\u52b9\u679c\u3092\u591a\u9762\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059<\/span>\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u591a\u3044\u306e\u306bCTR\u3084CVR\u304c\u4f4e\u3051\u308c\u3070\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u3044\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u5206\u6790\u3067\u304d\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u6539\u5584\u3059\u308b\u308f\u3051\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u91b8\u6210\u3084<a href=\"\/words\/commoditization\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316<\/a>\u56de\u907f\u3092\u610f\u56f3\u3059\u308b\u5834\u5408\u3082\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5b8c\u5168\u306b\u306f\u7121\u8996\u3067\u304d\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u63a5\u89e6\u306e\u56de\u6570\u3068\u3057\u3066\u610f\u8b58\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4f7f\u3044\u3053\u306a\u3059\u610f\u7fa9\u3068\u8ab2\u984c<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u52b9\u679c<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u9ad8\u307e\u308c\u3070\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8996\u754c\u306b\u5165\u308b\u306e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u77e5\u540d\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u6bb5\u968e\u3067\u306fCVR\u3088\u308a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30ea\u30fc\u30c1\u304c\u9375\u306b\u306a\u308b\u305f\u3081\u3001\u7279\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u30ed\u30fc\u30f3\u30c1\u521d\u671f\u306b\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u305f\u5e83\u544a\u51fa\u7a3f\u304c\u884c\u308f\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u8cbb\u306e\u898b\u5408\u3044\u3068\u3044\u3046\u89b3\u70b9\u3067\u3001\u300c\u305f\u3060\u8868\u793a\u3057\u3066\u3044\u308b\u3060\u3051\u300d\u3067\u7d42\u308f\u3089\u306a\u3044\u5de5\u592b\u3082\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">2. Cookie\u898f\u5236\u3068\u8a08\u6e2c\u96e3\u5ea6<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Cookie\u898f\u5236\u306b\u3088\u308a\u3001\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u8ffd\u8de1\u304c\u5236\u9650\u3055\u308c\u308b\u3068\u3001\u6b63\u78ba\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8a08\u6e2c\u3084\u91cd\u8907\u9664\u5916\u304c\u96e3\u3057\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u57fa\u6e96\u3084\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u304c\u66f4\u65b0\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u904b\u7528\u30eb\u30fc\u30eb\u306e\u898b\u76f4\u3057\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u9023\u643a\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u7372\u5f97<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">SNS\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u6295\u7a3f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u9ad8\u304f\u3066\u3082\u3001\u305d\u3053\u304b\u3089\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u7e4b\u304c\u3089\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u5f97\u307e\u3059\u3002\u9006\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5c11\u306a\u304f\u3066\u3082\u3001\u6fc3\u3044\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u3066\u6df1\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u307b\u3046\u304c\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u4e8b\u4f8b\u304b\u3089\u3001<span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3042\u304f\u307e\u3067\u6700\u521d\u306e\u300c\u898b\u3089\u308c\u305f\u53ef\u80fd\u6027\u300d\u3092\u793a\u3059\u306b\u904e\u304e\u306a\u3044\u6307\u6a19\u3060\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059<\/span>\u3002CTR\u3084CVR\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u6307\u6a19\u306a\u3069\u3068\u306e\u6574\u5408\u3092\u53d6\u308a\u306a\u304c\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u306e\u4e2d\u3067\u6700\u9069\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u57fa\u672c\u7684\u306b\u306f\u5e83\u544a\u51fa\u7a3f\u91cf\u3092\u62e1\u5927\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6295\u7a3f\u306e\u9732\u51fa\u3092\u9ad8\u3081\u308b\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u8cbb\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u52b9\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u65bd\u7b56\u3092\u6319\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. \u6700\u9069\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3084\u5546\u54c1\u7279\u6027\u306b\u5408\u3063\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067SNS\u5e83\u544a\u3092\u5c55\u958b\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306e\u76f8\u6027\u3092\u8003\u616e\u3057\u305f\u9732\u51fa\u3092\u72d9\u3046\u3002Cookie\u898f\u5236\u306e\u4e2d\u3067\u3082\u3001\u81ea\u793e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6709\u52b9\u306b\u7528\u3044\u308b\u3053\u3068\u304c\u63a8\u5968\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5f37\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30d0\u30ca\u30fc\u5e83\u544a\u3084\u30b5\u30e0\u30cd\u30a4\u30eb\u3001\u52d5\u753b\u306e\u5185\u5bb9\u304c\u3064\u307e\u3089\u306a\u3044\u3068\u3001\u3044\u304f\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5897\u3048\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u30b9\u30eb\u30fc\u3055\u308c\u304c\u3061\u3002AB\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3001UI\/UX\u3084\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u51fa\u7a3f\u3067\u3082\u3088\u308a\u591a\u304f\u306e\u76ee\u306b\u7559\u307e\u308b\u5de5\u592b\u3092\u65bd\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3084\u30c8\u30ec\u30f3\u30c9\u6d3b\u7528<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6295\u7a3f\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001SNS\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u6d41\u884c\u3057\u3066\u3044\u308b\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30fb\u767a\u898b\u3057\u3084\u3059\u3044\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u306e\u3082\u4e00\u624b\u3002\u307e\u305f\u3001\u77ac\u9593\u7684\u306b\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u308b\u3053\u3068\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u3068\u3082\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">4. \u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u3067\u30b7\u30a7\u30a2\u62e1\u6563<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u3067\u9ad8\u3044\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u81ea\u767a\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30b7\u30a7\u30a2\u3057\u3066\u304f\u308c\u308c\u3070\u3001\u8ffd\u52a0\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5897\u52a0\u3002UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u6d3b\u7528\u3067\u53e3\u30b3\u30df\uff08WOM\uff09\u304c\u6ce2\u53ca\u3057\u3001\u5e83\u544a\u51fa\u7a3f\u3092\u88dc\u5b8c\u3059\u308b\u5f62\u3067\u8a8d\u77e5\u5ea6\u304c\u5e83\u304c\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3044\u305a\u308c\u306e\u65bd\u7b56\u3067\u3082\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u3001\u5358\u306a\u308b\u8868\u793a\u56de\u6570\u306b\u7d42\u308f\u3089\u305a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084CVR\u3068\u9023\u52d5\u3057\u3066\u3044\u308b\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u306e\u95a2\u4fc2<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u90e8\uff08\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\uff09\u306f\u3001\u8a8d\u77e5\u3084\u95a2\u5fc3\u304c\u5f62\u6210\u3055\u308c\u308b\u6bb5\u968e\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3053\u306e\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u3067\u306e\u4e3b\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u7372\u5f97\u3057\u305f\u3044\u521d\u671f\u6bb5\u968e\u3067\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u91cd\u8996\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3001\u4e0b\u90e8\u30d5\u30a1\u30cd\u30eb\uff08\u30df\u30c9\u30eb\u301c\u30ed\u30a6\u30a2\u30fc\u30d5\u30a1\u30cd\u30eb\uff09\u306b\u306a\u308b\u3068\u3001\u96e2\u8131\u7387\u3084CVR\u3001<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a>\u304c\u610f\u5473\u3092\u6301\u3061\u59cb\u3081\u307e\u3059\u304c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u57fa\u76e4\u304c\u5f31\u3044\u3068\u305d\u3053\u306b\u6d41\u5165\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u81ea\u4f53\u304c\u5c11\u306a\u304f\u306a\u308b\u6050\u308c\u304c\u3042\u308a\u3001\u65bd\u7b56\u306e\u52b9\u7387\u304c\u5927\u5e45\u306b\u4e0b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u3067\u3044\u3046\u3068\u3001Cookie\u898f\u5236\u304c\u3042\u3063\u3066\u3082\u300c\u8208\u5473\u3092\u62b1\u3044\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u6700\u4f4e\u9650\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u300d\u3068\u8003\u3048\u308b\u306e\u306f\u59a5\u5f53\u3067\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u5e83\u544a\u8cbb\u3092\u6291\u3048\u306a\u304c\u3089\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f62\u6210\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u89e3\u6790\u3092\u9023\u643a\u3055\u305b\u3001\u9031\u6b21\u30fb\u6708\u6b21\u3067\u65bd\u7b56\u3092\u6539\u826f\u3057\u3001\u6700\u7d42\u7684\u306aCVR\u3084<a href=\"\/words\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">NPS\u00ae<\/a>\u306e\u5411\u4e0a\u3092\u72d9\u3046\u306e\u304c\u30c8\u30ec\u30f3\u30c9\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u6ce8\uff1aNPS\u00ae\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u00ae&nbsp; \u306f\u3001\u30d9\u30a4\u30f3\uff65\u30a2\u30f3\u30c9\uff65\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4eca\u5f8c\u2014\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068AI\u306e\u5f71\u97ff<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Cookie\u898f\u5236\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5f37\u5316\u304c\u9032\u3080\u4e00\u65b9\u3001\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3088\u3046\u3068\u3059\u308b\u52d5\u304d\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5358\u306b\u201c\u8868\u793a\u3055\u308c\u305f\u201d\u56de\u6570\u3067\u306f\u306a\u304f\u3001\u201c\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u753b\u9762\u4e0a\u3067\u8996\u8a8d\u53ef\u80fd\u306a\u72b6\u614b\u306b\u3042\u3063\u305f\u6642\u9593\u201d\u3092\u8a08\u6e2c\u3059\u308b\u624b\u6cd5\u304c\u63d0\u5531\u3055\u308c\u3001\u5e83\u544a\u8cbb\u306e\u6b63\u3057\u3044\u4fa1\u5024\u691c\u8a3c\u306b\u5f79\u7acb\u3066\u308b\u65b9\u5411\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001<a href=\"\/words\/ai-agent\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\u3084\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u304c\u666e\u53ca\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u3069\u3046\u6349\u3048\u305f\u304b\u3092\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u3084\u611f\u60c5\u89e3\u6790\u3092\u901a\u3058\u3066\u5206\u6790\u3067\u304d\u308b\u53ef\u80fd\u6027\u3082\u5e83\u304c\u308a\u307e\u3059\u3002SNS\u5e83\u544a\u3067\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8d85\u3048\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u3069\u3093\u306a\u611f\u60c5\u3092\u62b1\u3044\u305f\u306e\u304b\u306a\u3069\u3001\u3053\u308c\u307e\u3067\u6349\u3048\u304d\u308c\u306a\u304b\u3063\u305f\u9818\u57df\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001\u4e00\u65b9\u3067\u306e\u61f8\u5ff5\u3068\u3057\u3066\u306f\u3001\u8aa4\u60c5\u5831\u306e\u30ea\u30b9\u30af\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5bfe\u5fdc\u306e\u8907\u96d1\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8a08\u6e2c\u3082\u542b\u3081\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u660e\u78ba\u306a\u8aac\u660e\u8cac\u4efb\u3092\u679c\u305f\u3057\u3064\u3064\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30eb\u30fc\u30eb\u3092\u3057\u3063\u304b\u308a\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u30c8\u30e9\u30d6\u30eb\u306b\u767a\u5c55\u3059\u308b\u5371\u967a\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6700\u7d42\u7684\u306b\u306f\u3001<span 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class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3042\u304f\u307e\u3067\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\uff08\u53ef\u80fd\u6027\u304c\u3042\u308b\uff09\u300d\u3068\u3044\u3046\u8a08\u6e2c\u3067\u3042\u308a\u3001\u5fc5\u305a\u3057\u3082\u8208\u5473\u3084\u8cfc\u5165\u610f\u6b32\u3092\u8868\u3059\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/span>\u3002CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3084CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3001\u30ea\u30fc\u30c1\uff08\u5230\u9054\u4eba\u6570\uff09\u3068\u3044\u3063\u305f\u4ed6\u306e\u6307\u6a19\u3068\u5408\u308f\u305b\u3066\u898b\u3066\u521d\u3081\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3068\u5fc3\u7406\u3092\u7dcf\u5408\u7684\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u9032\u5c55\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3084\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u89e3\u6790\u304c\u5c0e\u5165\u3055\u308c\u3001Cookie\u898f\u5236\u4e0b\u3067\u3082\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u6d3b\u7528\u3059\u308b\u5f62\u3067\u5e83\u544a\u6700\u9069\u5316\u304c\u9032\u3081\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3044\u304f\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5897\u3048\u3066\u3082\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u3064\u306a\u304c\u3089\u306a\u3044\u306e\u3067\u3042\u308c\u3070<a href=\"\/words\/roi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/a>\u306f\u4f4e\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u3001\u9069\u5207\u306aPDCA\u30b5\u30a4\u30af\u30eb\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u80b2\u6210\u304c\u9375\u3092\u63e1\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6700\u7d42\u7684\u306b\u3001<span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u90e8\u3001\u3082\u3057\u304f\u306f\u8a8d\u77e5\u62e1\u5927\u30d5\u30a7\u30fc\u30ba\u3067\u3068\u3066\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u6307\u6a19<\/span>\u3067\u3042\u308a\u3001Cookie\u898f\u5236\u5f8c\u306e\u65b0\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u57fa\u672c\u306e\u4e00\u3064\u3068\u3057\u3066\u7d99\u7d9a\u7684\u306b\u6d3b\u7528\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3053\u304b\u3089\u5148\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u62b1\u304f\u304b\u3069\u3046\u304b\u3001\u6b32\u6c42\u3078\u3068\u767a\u5c55\u3057\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u81f3\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u4f01\u696d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u3084UI\/UX\u306e\u8cea\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = 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