{"id":13974,"date":"2025-03-27T08:30:01","date_gmt":"2025-03-26T23:30:01","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=13974"},"modified":"2025-07-17T13:26:04","modified_gmt":"2025-07-17T04:26:04","slug":"crm","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/crm\/","title":{"rendered":"CRM\u3068\u306f\uff1f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306e\u91cd\u8981\u6027\u3068\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CRM\uff08Customer Relationship Management\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u9577\u671f\u7684\u304b\u3064<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u7684\u306b\u69cb\u7bc9\u30fb\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u7dcf\u5408\u7684\u306a\u624b\u6cd5\u304a\u3088\u3073\u8003\u3048\u65b9\u3092\u6307\u3057\u307e\u3059<\/span>\u3002\u3053\u3053\u3067\u8a00\u3046\u300c\u95a2\u4fc2\u6027\u300d\u3068\u306f\u3001\u5358\u306a\u308b\u8ca9\u58f2\u4fc3\u9032\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u96c6\u7a4d\u306b\u7559\u307e\u3089\u305a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e<a href=\"\/words\/needs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30cb\u30fc\u30ba<\/a>\u3084\u55dc\u597d\u306b\u6cbf\u3063\u305f\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5f93\u6765\u3001\u4f01\u696d\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u969b\u3001\u4e3b\u306b\u30de\u30b9\u5e83\u544a\u3084\u4fa1\u683c\u6226\u7565\u3067\u6d88\u8cbb\u8005\u3078\u8a34\u6c42\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u5e02\u5834\u74b0\u5883\u304c\u8907\u96d1\u5316\u3057\u3001\u9867\u5ba2\u3054\u3068\u306e\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3067\u3001\u5358\u7d14\u306a\u753b\u4e00\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u9650\u754c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002CRM\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u7279\u6027\u3001\u55dc\u597d\u60c5\u5831\u306a\u3069\u3092\u628a\u63e1\u3057\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044<a href=\"\/words\/engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\u3068\u6e80\u8db3\u5ea6\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5305\u62ec\u7684\u306a\u67a0\u7d44\u307f\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">CRM\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">CRM\u3092\u652f\u3048\u308b\u8981\u7d20<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">CRM\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">CRM\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">CRM\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u30dd\u30a4\u30f3\u30c8<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bCRM<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">CRM\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e02\u5834\u306b\u306f\u985e\u4f3c\u5546\u54c1\u304c\u6ea2\u308c\uff08=<a href=\"\/words\/commoditization\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316<\/a>\uff09\u3001\u9867\u5ba2\u306f\u54c1\u8cea\u3084\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u4f53\u9a13\u3084\u30d6\u30e9\u30f3\u30c9\u54f2\u5b66\u3001\u4f01\u696d\u306e\u793e\u4f1a\u8ca2\u732e\u5ea6\u306a\u3069\u3001\u3088\u308a\u5e83\u7bc4\u306a\u8981\u7d20\u304b\u3089\u8cfc\u8cb7\u3092\u5224\u65ad\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3068<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u306e\u6d78\u900f\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3084\u5546\u54c1\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u5bb9\u6613\u306b\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u8cfc\u8cb7\u884c\u52d5\u306f\u4e00\u65b9\u5411\u7684\u306a\u53d7\u52d5\u6027\u304b\u3089\u3001\u9867\u5ba2\u4e3b\u5c0e\u306e\u80fd\u52d5\u7684\u306a\u9078\u629e\u30d7\u30ed\u30bb\u30b9\u3078\u3068\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u72b6\u6cc1\u4e0b\u3067\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u53e3\u30b3\u30df\u52b9\u679c\u3092\u751f\u3080\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">CRM\u306f\u3001\u9867\u5ba2\u60c5\u5831\u306e<a href=\"\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5206\u6790<\/a>\u3092\u901a\u3058\u3066\u3001\u300c\u3069\u306e\u9867\u5ba2\u306b\u3001\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u5c4a\u3051\u308b\u304b\u300d\u3092\u7cbe\u5bc6\u306b\u5236\u5fa1\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3057\u307e\u3059<\/span>\u3002\u3053\u3046\u3057\u305f\u6226\u7565\u7684\u95a2\u4fc2\u69cb\u7bc9\u306f\u3001\u4fa1\u683c\u7af6\u4e89\u3084\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u5897\u5927\u306b\u76f4\u9762\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u57fa\u76e4\u3092\u7bc9\u304f\u305f\u3081\u306e\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">CRM\u3092\u652f\u3048\u308b\u8981\u7d20<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CRM\u306b\u306f\u3001\u4e3b\u306b\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u30fb\u7ba1\u7406\u300d\u300c<a href=\"\/words\/cx\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u9867\u5ba2\u4f53\u9a13<\/a>\u306e\u6700\u9069\u5316\u300d\u300c\u7d44\u7e54\u7684\u306a\u4f53\u5236\u6574\u5099\u300d\u3068\u3044\u30463\u3064\u306e\u8981\u7d20\u304c\u9375\u306b\u306a\u308a\u307e\u3059<\/span>\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3001\u30a6\u30a7\u30d6\u95b2\u89a7\u884c\u52d5\u3001SNS\u3067\u306e\u53cd\u5fdc\u306a\u3069\u3001\u5206\u6563\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u6bce\u306e\u300e360\u5ea6\u30d3\u30e5\u30fc\u300f\u3092\u78ba\u7acb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u3053\u3067\u5f97\u305f<a href=\"\/column\/entry\/006\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a4\u30f3\u30b5\u30a4\u30c8<\/a>\u3092\u3082\u3068\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3057\u305f\u30aa\u30d5\u30a1\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001<span class=\"mdl_am_style_bold\">CRM\u3092\u6210\u529f\u306b\u5c0e\u304f\u306b\u306f\u3001\u793e\u5185\u306e<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u304c\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u9023\u643a\u3067\u304d\u308b\u7d44\u7e54\u4f53\u5236\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002\u90e8\u7f72\u9593\u306e\u60c5\u5831\u5171\u6709\u3084\u3001\u9867\u5ba2\u8996\u70b9\u3067\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u518d\u8a2d\u8a08\u3092\u884c\u3044\u3001\u9867\u5ba2\u5bfe\u5fdc\u304c\u4e00\u8cab\u3057\u305f\u54c1\u8cea\u3067\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u304b\u3089\u7d71\u5408\u3055\u308c\u305f\u4fa1\u5024\u3092\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">CRM\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e02\u5834\u74b0\u5883\u5206\u6790\u3001\u88fd\u54c1\u958b\u767a\u3001\u4fa1\u683c\u6226\u7565\u3001\u8ca9\u4fc3\u6d3b\u52d5\u3092\u901a\u3058\u3066\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3001\u8ca9\u58f2\u62e1\u5927\u3092\u56f3\u308b\u6d3b\u52d5\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001<span class=\"mdl_am_style_bold\">CRM\u306f\u3053\u308c\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e0a\u4f4d\u6982\u5ff5\u3068\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u305d\u306e\u3082\u306e\u3092\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u80b2\u3080\u3053\u3068\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u307e\u3059<\/span>\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5546\u54c1\u8a34\u6c42\u306a\u3069\u3001\u77ed\u4e2d\u671f\u7684\u306a\u6210\u679c\u306b\u76ee\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u306b\u5bfe\u3057\u3001CRM\u306f\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u30fb\u7406\u89e3\u30fb\u4fe1\u983c\u69cb\u7bc9\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u9577\u671f\u7684\u6226\u7565\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001<span class=\"mdl_am_style_bold\">CRM\u306f\u5358\u767a\u306e\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u63a5\u70b9\u5168\u822c\u3092\u898b\u6e21\u3057\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u3092\u91cd\u8996\u3057\u307e\u3059<\/span>\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u5168\u793e\u7684\u306a\u6d3b\u52d5\u3092\u7d71\u5408\u30fb\u8abf\u6574\u3057\u3001\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u67a0\u7d44\u307f\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">CRM\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CRM\u3092\u5c0e\u5165\u30fb\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u7d4c\u55b6\u6226\u7565\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u518d\u78ba\u8a8d\u3057\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u305f\u3044\u304b\u300d\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u304c\u8d77\u70b9\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u306b\u57fa\u3065\u304d\u3001\u5fc5\u8981\u306a\u9867\u5ba2\u60c5\u5831\u3092\u6d17\u3044\u51fa\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3001\u5c0e\u5165\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3078\u3068\u9032\u307f\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308bCRM\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3084\u8ca9\u58f2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3001<a href=\"\/words\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/a>\u30c4\u30fc\u30eb\u306a\u3069\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u884c\u52d5\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5c0e\u5165\u5f8c\u306f\u3001<span class=\"mdl_am_style_bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3084<a href=\"\/words\/segmentation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u3092\u901a\u3058\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3057\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30fb\u6539\u5584\u3059\u308b\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/span>\u3002\u3055\u3089\u306b\u3001\u793e\u5185\u6559\u80b2\u3092\u5b9f\u65bd\u3057\u3001\u62c5\u5f53\u90e8\u7f72\u9593\u306e\u9023\u643a\u30eb\u30fc\u30eb\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u304c\u9867\u5ba2\u5fd7\u5411\u306e\u6587\u5316\u3092\u5171\u6709\u3057\u3001CRM\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">CRM\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CRM\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u7dad\u6301\u3068\u53ce\u76ca\u62e1\u5927\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u70b9\u306b\u3042\u308a\u307e\u3059<\/span>\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u304c\u9032\u3080\u3053\u3068\u3067\u3001\u55b6\u696d\u52b9\u7387\u5411\u4e0a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7cbe\u5ea6\u30a2\u30c3\u30d7\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u8fc5\u901f\u5316\u306a\u3069\u3001\u793e\u5185\u696d\u52d9\u306e\u751f\u7523\u6027\u5411\u4e0a\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3067\u3001<span class=\"mdl_am_style_bold\">\u5c0e\u5165\u30b3\u30b9\u30c8\u3084\u30b7\u30b9\u30c6\u30e0\u904b\u7528\u30b3\u30b9\u30c8\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u3084\u5206\u6790\u306b\u5fc5\u8981\u306a\u5c02\u9580\u4eba\u6750\u306e\u78ba\u4fdd\u3001\u305d\u3057\u3066\u521d\u671f\u6bb5\u968e\u3067\u52b9\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u3053\u3068\u306a\u3069\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u30cf\u30fc\u30c9\u30eb\u3082\u5b58\u5728\u3057\u307e\u3059<\/span>\u3002\u307e\u305f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5927\u91cf\u306b\u6271\u3046\u305f\u3081\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3084\u6cd5\u898f\u5236\u5bfe\u5fdc\u3001\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u3044\u3063\u305f\u8ab2\u984c\u306b\u3082\u5bfe\u51e6\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CRM\u3092\u6210\u529f\u306b\u5c0e\u304f\u4f01\u696d\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3092\u6700\u512a\u5148\u306b\u3057\u3001\u5e38\u306b\u9867\u5ba2\u306e\u58f0\u3092\u53cd\u6620\u3055\u305b\u308b\u7d44\u7e54\u6587\u5316\u3092\u80b2\u3093\u3067\u3044\u307e\u3059<\/span>\u3002\u5358\u306a\u308b\u30c4\u30fc\u30eb\u5c0e\u5165\u306b\u7d42\u59cb\u305b\u305a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u9867\u5ba2LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u6226\u7565\u7acb\u6848\u3001\u90e8\u9580\u6a2a\u65ad\u7684\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u5b9f\u884c\u529b\u3092\u4f34\u3063\u305f\u53d6\u308a\u7d44\u307f\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001<span class=\"mdl_am_style_bold\">\u6210\u529f\u4f8b\u304b\u3089\u306f\u3001\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u306e\u7a4d\u307f\u91cd\u306d\u304c\u5927\u5207\u3067\u3042\u308b\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u307e\u3059<\/span>\u3002\u9867\u5ba2\u884c\u52d5\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u304b\u3057\u305f\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u3084\u3001\u7279\u5b9a\u9867\u5ba2<a href=\"\/column\/entry-040\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u5411\u3051\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3001\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3078\u306e\u512a\u9047\u7b56\u306a\u3069\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u6210\u679c\u3092\u51fa\u3057\u306a\u304c\u3089\u624b\u5fdc\u3048\u3092\u5f97\u3066\u3001CRM\u65bd\u7b56\u3092\u6bb5\u968e\u7684\u306b\u62e1\u5f35\u30fb\u6d17\u7df4\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5927\u304d\u306a\u6210\u679c\u3078\u3068\u7e4b\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308bCRM<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u52a0\u901f\u3059\u308b\u6642\u4ee3\u306b\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3084\u30e2\u30d0\u30a4\u30eb\u3092\u901a\u3057\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u751f\u8d77\u3057\u3001\u30c7\u30fc\u30bf\u91cf\u3082\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span class=\"mdl_am_style_bold\"><a href=\"\/words\/ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI<\/a>\u3084\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u884c\u52d5\u4e88\u6e2c\u3084\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u4f7f\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u305fCRM\u624b\u6cd5\u304c\u6c42\u3081\u3089\u308c\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001SNS\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d5\u30a9\u30fc\u30e9\u30e0\u306a\u3069\u9867\u5ba2\u540c\u58eb\u304c\u60c5\u5831\u5171\u6709\u3059\u308b\u5834\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u300c\u9867\u5ba2\u306e\u58f0\u300d\u304c\u96c6\u307e\u308b\u5834\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3092\u5373\u5ea7\u306b\u30ad\u30e3\u30c3\u30c1\u3057\u3066CRM\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306eCRM\u306f\u3001\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u7d76\u3048\u305a\u66f4\u65b0\u30fb\u5f37\u5316\u3057\u7d9a\u3051\u308b\u305f\u3081\u306e\u52d5\u7684\u306a\u6226\u7565\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CRM\u3068\u306f\u3001\u9867\u5ba2\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u3001\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u500b\u5225\u6700\u9069\u5316\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u4f01\u696d\u53ce\u76ca\u3092\u9577\u671f\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059<\/span>\u3002\u305d\u306e\u6210\u529f\u306b\u306f\u3001\u660e\u78ba\u306a\u30d3\u30b8\u30e7\u30f3\u3068\u9069\u5207\u306a\u30c4\u30fc\u30eb\u9078\u629e\u3001\u7d44\u7e54\u5185\u306e\u7dca\u5bc6\u306a\u9023\u643a\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3080\u4e2d\u3067\u3001\u9867\u5ba2\u304c\u5e38\u306b\u80fd\u52d5\u7684\u3067\u3042\u308b\u5e02\u5834\u74b0\u5883\u306b\u9069\u5fdc\u3059\u308b\u305f\u3081\u3001<span class=\"mdl_am_style_bold\">CRM\u306f\u4f01\u696d\u304c\u6301\u7d9a\u7684\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u6226\u7565\u8981\u7d20\u3068\u3057\u3066\u3001\u4eca\u5f8c\u3082\u91cd\u8981\u6027\u3092\u5897\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046<\/span>\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb 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class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 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