{"id":12959,"date":"2024-12-05T09:58:26","date_gmt":"2024-12-05T00:58:26","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=12959"},"modified":"2025-05-12T13:20:38","modified_gmt":"2025-05-12T04:20:38","slug":"ctr","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/ctr\/","title":{"rendered":"CTR\uff08\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u30ec\u30fc\u30c8\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3068\u91cd\u8981\u6027\u3001\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CTR\uff08Click Through Rate\u3001\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb<a href=\"\/words\/marketing\/\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u3001\u5e83\u544a\u3084\u30ea\u30f3\u30af\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b<a href=\"\/words\/click\/\" title=\"\">\u30af\u30ea\u30c3\u30af<\/a>\u3055\u308c\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002\u5177\u4f53\u7684\u306b\u306f\u3001CTR\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CTR\uff08%\uff09\uff1d\uff08\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u00d7 100<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u3046\u306150\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u3001CTR\u306f5%\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u5ea6\u3084\u5e83\u544a\u306e\u8a34\u6c42\u529b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">CTR\u304c\u9ad8\u3044\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3084\u30ea\u30f3\u30af\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u5b9f\u969b\u306b\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u307e\u3059<\/span>\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fCTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6539\u5584<\/strong><br>\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><strong><a href=\"\/words\/targeting\/\" title=\"\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u6700\u9069\u5316<\/strong><br>\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<a href=\"\/words\/segmentation\/\" title=\"\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u3092\u8a2d\u5b9a\u3057\u3001\u95a2\u5fc3\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001CTR\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><strong>\u914d\u7f6e\u306e\u5de5\u592b<\/strong><br>\u5e83\u544a\u306e\u8868\u793a\u4f4d\u7f6e\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001<span class=\"mdl_am_style_bold\">CTR\u306f\u3042\u304f\u307e\u3067\u30af\u30ea\u30c3\u30af\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u5225\u306e\u554f\u984c\u3067\u3059<\/span>\u3002\u305d\u306e\u305f\u3081\u3001CTR\u3068\u4f75\u305b\u3066<a href=\"\/words\/conversion-rate\/\" title=\"\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a>\u3084<a href=\"\/words\/roi\/\" title=\"\">ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09<\/a>\u306a\u3069\u306e\u6307\u6a19\u3082\u8003\u616e\u3057\u3001\u7dcf\u5408\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001\u696d\u754c\u3084\u5e83\u544a\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u5e73\u5747\u7684\u306aCTR\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001<a href=\"\/words\/listing-advertisement\/\" title=\"\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/a>\u3067\u306f\u4e00\u822c\u7684\u306bCTR\u304c\u9ad8\u304f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u306f\u4f4e\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span class=\"mdl_am_style_bold\">\u81ea\u793e\u306e\u696d\u754c\u6a19\u6e96\u3084\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u9069\u5207\u306a\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059<\/span>\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>CTR\uff08Click Through Rate\u3001\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u5e83\u544a\u3084\u30ea\u30f3\u30af\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001CTR\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 CTR\uff08%\uff09\uff1d\uff08\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u00d7 100 \u4f8b\u3048\u3070\u3001\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u3046\u306150\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u3001CTR\u306f5%\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u5ea6\u3084\u5e83\u544a\u306e\u8a34\u6c42\u529b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002 CTR\u304c\u9ad8\u3044\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3084\u30ea\u30f3\u30af\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u5b9f\u969b\u306b\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","words_cat":[],"words_cat2":[],"mtheme":[],"class_list":["post-12959","words","type-words","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/12959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/words"}],"version-history":[{"count":3,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/12959\/revisions"}],"predecessor-version":[{"id":15885,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words\/12959\/revisions\/15885"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=12959"}],"wp:term":[{"taxonomy":"words_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat?post=12959"},{"taxonomy":"words_cat2","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/words_cat2?post=12959"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=12959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}