{"id":12957,"date":"2024-12-05T09:55:22","date_gmt":"2024-12-05T00:55:22","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=12957"},"modified":"2025-12-17T09:28:13","modified_gmt":"2025-12-17T00:28:13","slug":"roi","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/roi\/","title":{"rendered":"ROI\u3068\u306f\uff1f\u8a08\u6e2c\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u30c7\u30e1\u30ea\u30c3\u30c8\u3001DX\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d3b\u7528\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ROI\uff08Return on Investment\uff09 \u3068\u306f\u3001\u65e5\u672c\u8a9e\u3067\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u306a\u3069\u3068\u8a33\u3055\u308c\u308b\u3001\u3042\u308b\u53d6\u308a\u7d44\u307f\u306b\u5bfe\u3057\u3066\u6295\u4e0b\u3057\u305f\u30b3\u30b9\u30c8\uff08\u6295\u8cc7\u984d\uff09\u306b\u5bfe\u3057\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\uff08\u30ea\u30bf\u30fc\u30f3\uff09\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059<\/span>\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\uff08\u5229\u76ca \u00f7 \u6295\u8cc7\u984d\uff09\u00d7 100% \u306e\u5f62\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3001<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u65bd\u7b56\u3084\u5e83\u544a\u904b\u7528\u306a\u3069\u306b\u304a\u3044\u3066\u3001\u65bd\u7b56\u306e\u52b9\u7387\u6027\u3092\u6e2c\u308b\u305f\u3081\u306e\u4ee3\u8868\u7684\u306aKPI\u306e\u4e00\u3064\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u4f01\u696d\u304cSNS\u5e83\u544a\u3084<a href=\"\/words\/listing-advertisement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/a>\u306b\u8cbb\u7528\u3092\u304b\u3051\u305f\u969b\u3001\u5f97\u3089\u308c\u305f\u5229\u76ca\u91d1\u984d\u3092\u6295\u8cc7\u91d1\u984d\u3067\u5272\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u65bd\u7b56\u304c\u3069\u306e\u7a0b\u5ea6\u201c\u5272\u306b\u5408\u3063\u305f\u201d\u3082\u306e\u304b\u3092\u628a\u63e1\u3067\u304d\u308b\u308f\u3051\u3067\u3059\u3002\u305f\u3060\u3057\u3001ROI\u306f\u5358\u7d14\u5316\u3055\u308c\u305f\u6307\u6a19\u3067\u3042\u308a\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u306f\u6e2c\u308a\u3065\u3089\u3044<a href=\"\/words\/branding\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a>\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u3068\u3044\u3063\u305f\u4e2d\u9577\u671f\u7684\u306a\u52b9\u679c\u3092\u898b\u843d\u3068\u3057\u304c\u3061\u3068\u3044\u3046\u6307\u6458\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8fd1\u5e74\u306f<a href=\"\/column\/entry-010\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cookie\u898f\u5236<\/a>\u306e\u5f71\u97ff\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u96e3\u3057\u304f\u306a\u308b\u4e2d\u3067\u3082\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u3066ROI\u8a08\u7b97\u306b\u88dc\u8db3\u3067\u304d\u308b\u6307\u6a19\uff08<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\u3084<a href=\"\/words\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">NPS\u00ae<\/a>\u306a\u3069\uff09\u3092\u4f75\u7528\u3059\u308b\u6d41\u308c\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3061\u3089\u3082\u5f8c\u307b\u3069\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306b\u304a\u3044\u3066\u306f\u3001ROI\u3092\u5358\u306a\u308b\u6570\u5024\u5316\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30ed\u30b0\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u4e0a\u3067\u306e\u53cd\u97ff\u3082\u52d8\u6848\u3057\u306a\u304c\u3089\u3001\u9031\u6b21\u30fb\u6708\u6b21\u3067PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u5e83\u544a\u8cbb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e00\u822c\u7684\u3067\u3059\u3002SNS\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08<a href=\"\/words\/roas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ROAS, Return On Ad Spend<\/a>\uff09\u3068\u3082\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3001<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a>\u3084EFO\uff08Entry Form Optimization\uff09\u306a\u3069\u306e\u6539\u5584\u304cROI\u3092\u9ad8\u3081\u308b\u624b\u6bb5\u3068\u306a\u308a\u5f97\u308b\u70b9\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u610f\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">ROI\u3068\u5e83\u544a\u8cbb\u6700\u9069\u5316\u306e\u95a2\u4fc2<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">ROI\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">ROI\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">ROI\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9650\u754c<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">ROI\u3068\u4ed6\u306e\u6307\u6a19\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">ROI\u3068\u5b9a\u6027\u624b\u6cd5\uff08\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\uff09\u3068\u306e\u4f75\u7528\u306e\u91cd\u8981\u6027<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">ROI\u306e\u4eca\u5f8c\u306e\u5c55\u671b\u3068DX\u6642\u4ee3\u306e\u53ef\u80fd\u6027\uff08\u77ed\u671fROI\u304b\u3089\u300e\u7dcf\u5408\u7684ROI\u300f\u3078\uff09<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">ROI\u3068\u5e83\u544a\u8cbb\u6700\u9069\u5316\u306e\u95a2\u4fc2<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ROI\u306f\u3001\u7279\u306b\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316\u3092\u8003\u3048\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u5834\u9762\u304c\u591a\u3044\u3067\u3059<\/span>\u3002\u306a\u305c\u306a\u3089\u3001\u4f01\u696d\u304cSNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306b\u652f\u51fa\u3059\u308b\u91d1\u984d\u3092\u3069\u3053\u307e\u3067\u5897\u3084\u3059\u3079\u304d\u304b\u3001\u3042\u308b\u3044\u306f\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6295\u8cc7\u5bfe\u52b9\u679c\u306b\u512a\u308c\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u6750\u6599\u3068\u3057\u3066\u3001ROI\u304c\u5206\u304b\u308a\u3084\u3059\u3044\u304b\u3089\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u3042\u308b\u5e83\u544a\u306b\u5bfe\u3057\u3066\u6295\u3058\u305f\u8cbb\u7528\u304c 100\u4e07\u5186\u3067\u3001\u305d\u3053\u304b\u3089\u306e\u58f2\u4e0a\u304c 400\u4e07\u5186\u3001\u5229\u76ca\u304c 200\u4e07\u5186\u5f97\u3089\u308c\u305f\u3068\u3057\u305f\u5834\u5408\u3001ROI\u306f\uff08200\u4e07\u5186 \u00f7 100\u4e07\u5186\uff09\u00d7 100%\uff1d200%\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001\u3053\u306e\u8a08\u7b97\u3067\u306f\u5e83\u544a\u306b\u3088\u308b\u77ed\u671f\u58f2\u4e0a\u3057\u304b\u898b\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u306b\u3088\u308b\u4e2d\u9577\u671f\u7684\u306a\u5229\u76ca\u306f\u52a0\u5473\u3057\u3065\u3089\u3044\u3068\u3044\u3046\u96e3\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u3067 Cookie\u898f\u5236\u304c\u9032\u3093\u3067\u3044\u308b\u4e2d\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u3044\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3001\u53e3\u30b3\u30df\uff08WOM\uff09\u52b9\u679c\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u628a\u63e1\u3057\u306a\u3044\u3068\u3001<span class=\"mdl_am_style_bold\">\u5e83\u544a\u8cbb\u3092\u5358\u7d14\u306b ROI \u306e\u307f\u3067\u5224\u65ad\u3057\u3059\u304e\u308b\u5371\u967a\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001<a href=\"\/words\/omni-channel\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/a>\u74b0\u5883\u304c\u5e83\u304c\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u89e6\u308c\u308b\u7d4c\u8def\u304c\u8907\u96d1\u5316\u3057\u307e\u3059\u3002ROI\u3092\u5e83\u544a\u65bd\u7b56\u3054\u3068\u306b\u5206\u5272\u3057\u3066\u8a08\u6e2c\u3059\u308b\u306e\u306f\u96e3\u6613\u5ea6\u304c\u4e0a\u304c\u308b\u4e00\u65b9\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084<a href=\"\/words\/sns\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SNS<\/a>\u3092\u901a\u3058\u3066\u88dc\u5b8c\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u3067\u3001Cookie\u4e0d\u4f7f\u7528\u3067\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u3092\u6349\u3048\u3084\u3059\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u3053\u3046\u3057\u305f\u72b6\u6cc1\u4e0b\u3067ROI\u3092\u7684\u78ba\u306b\u8a08\u7b97\u30fb\u5fdc\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u306e\u7d99\u7d9a\u7684\u306a\u5b9f\u884c\u3068\u3001ROI\u3060\u3051\u3067\u306f\u306a\u3044\u591a\u89d2\u7684\u306a\u6307\u6a19\uff08CVR, NPS\u00ae, LTV\u306a\u3069\uff09\u306e\u7d71\u5408\u3042\u308b\u3044\u306f\u4f75\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">ROI\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u6700\u3082\u30d9\u30fc\u30b7\u30c3\u30af\u306a ROI \u306e\u8a08\u7b97\u5f0f\u306f\uff08\u5229\u76ca \u00f7 \u6295\u8cc7\u984d\uff09\u00d7 100% \u3067\u3059<\/span>\u3002\u3053\u3053\u3067\u300c\u5229\u76ca\u300d\u3068\u306f\u3001\u58f2\u4e0a\u304b\u3089\u8af8\u3005\u306e\u30b3\u30b9\u30c8\u3092\u5f15\u3044\u305f\u7d14\u5229\u76ca\u3092\u6307\u3059\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u7c97\u5229\u76ca\u3092\u4f7f\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a08\u7b97\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u3057\u3070\u3057\u3070\u63a1\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li>\u7d14\u5229\u76ca\u30d9\u30fc\u30b9\u306eROI \u58f2\u4e0a &#8211; \u5e83\u544a\u8cbb &#8211; \u539f\u4fa1 &#8211; \u4ed6\u306e\u95a2\u9023\u30b3\u30b9\u30c8 = \u7d14\u5229\u76ca\u3068\u3057\u3001\u305d\u306e\u6570\u5b57\u3092\u5e83\u544a\u8cbb\uff08\u6295\u8cc7\u984d\uff09\u3067\u5272\u308b\u65b9\u6cd5\u3002\u3088\u308a\u53b3\u5bc6\u306b\u5b9f\u614b\u306e\u5229\u76ca\u7387\u3092\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u58f2\u4e0a\u9ad8\u30d9\u30fc\u30b9\u306eROI \u58f2\u4e0a\u3092\u305d\u306e\u307e\u307e\u6295\u8cc7\u984d\u3067\u5272\u308b\u7c21\u4fbf\u306a\u624b\u6cd5\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306fROAS\uff08Return On Ad Spend\uff09\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5229\u76ca\u7387\u3092\u8003\u616e\u3057\u306a\u3044\u305f\u3081\u3001\u63a1\u7b97\u6027\u3092\u898b\u8aa4\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3068\u306e\u6bd4\u8f03 \u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3082\u5408\u308f\u305b\u3066\u898b\u308b\u3068\u3001\u77ed\u671fROI\u304c\u4f4e\u304f\u3068\u3082\u3001\u9577\u671f\u7684\u5229\u76ca\u304c\u5927\u304d\u3044\u65bd\u7b56\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u8996\u70b9\u306eROI \u5b9a\u91cf\u7684\u306a\u58f2\u4e0a\u306b\u8868\u308c\u306b\u304f\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084SNS\u4e0a\u306e\u53e3\u30b3\u30df\u6ce2\u53ca\u52b9\u679c\u3092\u6570\u5024\u5316\u3057\u3088\u3046\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u6b63\u78ba\u306b\u6e2c\u308b\u306e\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001ROI\u3092\u5358\u7d14\u306a\u58f2\u4e0a\u00f7\u30b3\u30b9\u30c8\u306b\u7f6e\u304d\u63db\u3048\u3066\u89e3\u91c8\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u3084\u5e83\u544a\u8cbb\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f62\u6210\u306e\u30b9\u30c6\u30c3\u30d7\u306a\u3069\u306b\u5408\u308f\u305b\u305f\u67d4\u8edf\u306a\u5b9a\u7fa9\u3065\u3051\u304c\u5b9f\u8df5\u3055\u308c\u3066\u3044\u308b\u73fe\u72b6\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">ROI\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">1. \u5e83\u544a\u8cbb\u306e\u4e0a\u6607\u3068\u4e88\u7b97\u6700\u9069\u5316\u306e\u8981\u8acb<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306a\u3069\u3001\u7af6\u5408\u4f01\u696d\u304c\u3053\u305e\u3063\u3066\u53c2\u5165\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u51fa\u7a3f\u8cbb\u306f\u5e74\u3005\u9ad8\u9a30\u3057\u3066\u3044\u307e\u3059\u3002\u5358\u306b\u51fa\u7a3f\u91cf\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u30b3\u30b9\u30c8\u304c\u81a8\u308c\u4e0a\u304c\u308b\u305f\u3081\u3001\u3069\u3053\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u914d\u5206\u3059\u308c\u3070\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u6700\u5927\u5316\u3059\u308b\u304b\u3001ROI\u3092\u57fa\u8ef8\u306b\u8003\u3048\u308b\u5fc5\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. Cookie\u898f\u5236\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Cookie\u898f\u5236\u306b\u3088\u308a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u5236\u9650\u304c\u304b\u304b\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a73\u7d30\u306a<a href=\"\/words\/tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a>\u304c\u96e3\u3057\u304f\u306a\u308a\u3064\u3064\u3042\u308b\u6642\u4ee3\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9031\u6b21\u30fb\u6708\u6b21\u3067PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001ROI\u3092\u7d99\u7d9a\u7684\u306b\u6e2c\u5b9a\u30fb\u6539\u5584\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6ce8\u76ee\u3055\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u65bd\u7b56\u306f\u96e2\u8131\u7387\u3084CVR\u306e\u5897\u6e1b\u3068\u5408\u308f\u305b\u3066\u691c\u8a3c\u3057\u3084\u3059\u304f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f62\u6210\u306b\u307e\u3067\u8e0f\u307f\u8fbc\u3080\u3068\u5b9a\u6027\u7684\u306a\u6307\u6a19\u3068\u3082\u9023\u52d5\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. DX\u63a8\u9032\u3068\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u65bd\u7b56<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u304c\u9032\u3080\u4f01\u696d\u307b\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084LTV\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u3067\u884c\u3046\u6d41\u308c\u304c\u5b9a\u7740\u3057\u3066\u3044\u307e\u3059\u3002ROI\u306f\u305d\u306e\u6700\u7d42\u7684\u306a\u8a55\u4fa1\u8ef8\u306b\u306a\u308a\u3084\u3059\u304f\u3001\u300c\u3044\u304b\u306b\u5c11\u306a\u3044\u5e83\u544a\u8cbb\u30fb\u6295\u8cc7\u3067\u3088\u308a\u5927\u304d\u306a\u30ea\u30bf\u30fc\u30f3\u3092\u5f97\u3089\u308c\u308b\u304b\u300d\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u8981\u56e0\u304b\u3089\u3001ROI\u304c\u518d\u3073\u5f37\u304f\u610f\u8b58\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306a\u3069\u306e\u624b\u6bb5\u3068\u306e\u95a2\u9023\u4ed8\u3051\u3092\u63a2\u308b\u4f01\u696d\u3082\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">ROI\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9650\u754c<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ROI\u306f\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6570\u5024\u5316\u3059\u308b\u3068\u3044\u3046\u660e\u78ba\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u6301\u3064\u4e00\u65b9\u3001\u3044\u304f\u3064\u304b\u306e\u9650\u754c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<h4 class=\"mdl_am_h4\">\u6295\u8cc7\u52b9\u7387\u306e\u53ef\u8996\u5316<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u8cbb\u3092\u4e2d\u5fc3\u306b\u3001\u3069\u306e\u65bd\u7b56\u304c\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u751f\u3093\u3067\u3044\u308b\u304b\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u5224\u65ad\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">\u793e\u5185\u5916\u3067\u306e\u8aac\u660e\u529b<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e0a\u5c64\u90e8\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u5bfe\u3057\u3066\u3001\u65bd\u7b56\u306e\u6709\u7528\u6027\u3092\u8aac\u660e\u3059\u308b\u969b\u3001ROI\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u5f37\u529b\u306a\u6307\u6a19\u306b\u306a\u308a\u3046\u308b\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">\u77ed\u671f\u7684\u306aPDCA\u306e\u6307\u91dd<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u9031\u6b21\u30fb\u6708\u6b21\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001AB\u30c6\u30b9\u30c8\u3084EFO\u6539\u5584\u306e\u52b9\u679c\u304cCVR\u5897\u6e1b\u306b\u3069\u3046\u5bc4\u4e0e\u3057\u305f\u304b\u3001\u5e83\u544a\u8cbb\u306e\u56de\u53ce\u304c\u9069\u6b63\u306b\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u9010\u6b21\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u9650\u754c<\/h3>\n\n\n\n<h4 class=\"mdl_am_h4\">\u5b9a\u6027\u7684\u8981\u7d20\u3092\u53cd\u6620\u3057\u306b\u304f\u3044<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f62\u6210\u3084\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u7d50\u675f\u306a\u3069\u3001\u9577\u671f\u7684\u306a\u52b9\u679c\u306f\u6570\u5024\u5316\u304c\u96e3\u3057\u304f\u3001ROI\u8a08\u7b97\u3067\u306f\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">\u77ed\u671f\u5fd7\u5411\u306b\u306a\u308a\u3084\u3059\u3044<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u6642\u7684\u306b\u9ad8\u3044ROI\u3092\u51fa\u3059\u65bd\u7b56\u3070\u304b\u308a\u9078\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u4e2d\u9577\u671f\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u640d\u306a\u3046\u6050\u308c\u304c\u3042\u308b\u3002\u5e83\u544a\u8cbb\u6291\u5236\u306b\u3068\u3089\u308f\u308c\u3059\u304e\u308b\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u6b20\u304f\u5834\u5408\u3082\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">\u8a08\u7b97\u30d9\u30fc\u30b9\u304c\u7d71\u4e00\u3057\u3065\u3089\u3044<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f55\u3092\u300c\u6295\u8cc7\u984d\u300d\u3068\u307f\u306a\u3057\u3001\u4f55\u3092\u300c\u5229\u76ca\u300d\u3068\u7b97\u5b9a\u3059\u308b\u304b\u304c\u4f01\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u6a2a\u6bd4\u8f03\u304c\u56f0\u96e3\u3002\u4f8b\u3048\u3070\u4eba\u4ef6\u8cbb\u3084\u958b\u767a\u8cbb\u3092\u3069\u3053\u307e\u3067\u542b\u3081\u308b\u304b\u306e\u89e3\u91c8\u304c\u307e\u3061\u307e\u3061\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u30e1\u30ea\u30c3\u30c8\u3068\u9650\u754c\u3092\u8e0f\u307e\u3048\u3064\u3064\u3001ROI\u3092\u552f\u4e00\u306e\u57fa\u6e96\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<a href=\"\/words\/cx\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CX<\/a>\u3084NPS\u00ae\u306a\u3069\u4ed6\u306e\u6307\u6a19\u3084<a href=\"\/words\/qualitative-research\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5b9a\u6027\u8abf\u67fb<\/a>\u3068\u4f75\u305b\u3066\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">ROI\u3068\u4ed6\u306e\u6307\u6a19\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5148\u306b\u89e6\u308c\u305f\u3088\u3046\u306b\u3001ROI\u3060\u3051\u306b\u983c\u308b\u3068\u300c\u58f2\u4e0a\u3084\u5229\u76ca\u306b\u76f4\u7d50\u3057\u3084\u3059\u3044\u8fd1\u8996\u773c\u7684\u65bd\u7b56\u300d\u3070\u304b\u308a\u304c\u9078\u3070\u308c\u3066\u3057\u307e\u3046\u50be\u5411\u304c\u51fa\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u306a\u3069\u3001<span class=\"mdl_am_style_bold\">\u9577\u671f\u7684\u306b\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u8981\u7d20\u306f\u4e00\u5ea6\u306eROI\u3067\u306f\u6e2c\u308a\u5207\u308c\u307e\u305b\u3093<\/span>\u3002\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u8907\u6570\u6307\u6a19\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">ROAS\uff08Return On Ad Spend\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> SNS\u5e83\u544a\u3084\u691c\u7d22\u5e83\u544a\u306a\u3069\u3001\u7279\u5b9a\u306e\u5e83\u544a\u65bd\u7b56\u3078\u306e\u652f\u51fa\u306b\u5bfe\u3057\u3066\u58f2\u4e0a\u91d1\u984d\u3092\u3069\u306e\u7a0b\u5ea6\u56de\u53ce\u3067\u304d\u305f\u304b\u3092\u898b\u308b\u6307\u6a19\u3002ROI\u304c\u7d14\u5229\u76ca\u30d9\u30fc\u30b9\u3067\u8a08\u7b97\u3055\u308c\u308b\u306e\u306b\u5bfe\u3057\u3001ROAS\u306f\u4e3b\u306b\u58f2\u4e0a\u9ad8\u3092\u7528\u3044\u308b\u305f\u3081\u3001\u6bd4\u8f03\u7684\u77ed\u671f\u3067\u306e\u5224\u65ad\u306b\u4f7f\u308f\u308c\u304c\u3061\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">LTV\uff08LifeTime Value\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8cfc\u5165\u5f8c\u306b\u3082\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084<a href=\"\/words\/up-sell\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a2\u30c3\u30d7\u30bb\u30eb<\/a>\u3001\u53e3\u30b3\u30df\u52b9\u679c\u304c\u3042\u308b\u5834\u5408\u3001LTV\u306e\u5411\u4e0a\u3092ROI\u3068\u5408\u308f\u305b\u3066\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3068\u3001\u4e2d\u9577\u671f\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u898b\u3048\u3084\u3059\u3044\u3002Cookie\u898f\u5236\u4e0b\u3067\u3082\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u9867\u5ba2\u884c\u52d5\u30ed\u30b0\u3092\u7ba1\u7406\u3059\u308c\u3070\u9577\u671f\u4fa1\u5024\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">NPS\u00ae\uff08Net Promoter Score\uff09 <\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5468\u56f2\u306b\u85a6\u3081\u305f\u3044\u3068\u601d\u3046\u304b\u3069\u3046\u304b\u3092\u6570\u5024\u5316\u3057\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5ea6\u5408\u3044\u3092\u6349\u3048\u308b\u6307\u6a19\u3002\u77ed\u671f\u58f2\u4e0a\u306b\u8868\u308c\u306a\u304f\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u71b1\u91cf\u304c\u9ad8\u3051\u308c\u3070\u3044\u305a\u308c\u9ad8\u3044ROI\u3092\u751f\u3080\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u304f\u308c\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">UX\u6307\u6a19\uff08\u96e2\u8131\u7387\u3001UI\/UX\u8a55\u4fa1\u306a\u3069\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"> Web\u3084\u30a2\u30d7\u30ea\u306e<a href=\"\/words\/ui\/\" target=\"_blank\" rel=\"noopener\" title=\"\">UI<\/a>\/UX\u304c\u826f\u3051\u308c\u3070\u8cfc\u8cb7\u884c\u52d5\u306b\u7e4b\u304c\u308a\u3084\u3059\u304f\u3001ROI\u3092\u81ea\u7136\u306b\u5411\u4e0a\u3055\u305b\u308b\u3002EFO\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3068\u3044\u3063\u305f\u65bd\u7b56\u3092\u5c0e\u5165\u3059\u308b\u524d\u5f8c\u3067\u96e2\u8131\u7387\u3092\u898b\u6bd4\u3079\u3001ROI\u6539\u5584\u306b\u3069\u3046\u5bc4\u4e0e\u3057\u305f\u304b\u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u306e\u6307\u6a19\u3068ROI\u3092\u540c\u6642\u306b\u8ffd\u3046\u3053\u3068\u3067\u3001\u300c\u6570\u5b57\u306f\u3044\u3044\u304c\u5c06\u6765\u6027\u306e\u306a\u3044\u65bd\u7b56\u300d\u3084\u300c\u77ed\u671f\u30ea\u30bf\u30fc\u30f3\u306f\u4f4e\u3044\u304c\u30d6\u30e9\u30f3\u30c9\u5f37\u5316\u306b\u7e4b\u304c\u308b\u65bd\u7b56\u300d\u3092\u4e00\u62ec\u3057\u3066\u8a55\u4fa1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">ROI\u3068\u5b9a\u6027\u624b\u6cd5\uff08\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\uff09\u3068\u306e\u4f75\u7528\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">ROI\u306f\u5b9a\u91cf\u7684\u306a\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u5e83\u544a\u8cbb\u3084\u65bd\u7b56\u8cbb\u3092\u6295\u4e0b\u3057\u3066\u3082\u671f\u5f85\u3069\u304a\u308a\u306b\u6210\u679c\u304c\u51fa\u306a\u3044\u8981\u56e0\u304c\u5206\u304b\u3089\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001<a href=\"\/words\/depth-interview\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u306a\u3069\u306e\u5b9a\u6027\u8abf\u67fb\u304c\u88dc\u5b8c\u7684\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3092\u4f7f\u308f\u306a\u3044\u7406\u7531\u3084\u3001\u6700\u521d\u306f\u8208\u5473\u3092\u6301\u3063\u305f\u306e\u306b\u8cfc\u5165\u306b\u81f3\u3089\u306a\u3044\u5fc3\u7406\u7684\u969c\u58c1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u306a\u305cCVR\u304c\u4e0a\u304c\u3089\u306a\u3044\u306e\u304b\u3001\u306a\u305cROI\u304c\u4f4e\u8ff7\u3057\u3066\u3044\u308b\u306e\u304b\u306e\u88cf\u4ed8\u3051\u304c\u5f97\u3089\u308c\u308b\u3002<\/li>\n\n\n\n<li>\u65b0\u305f\u306b\u751f\u307e\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u304c\u65ac\u65b0\u3059\u304e\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u7406\u89e3\u3067\u304d\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3067\u3082\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u304b\u3057\u3066UI\u3092\u6539\u826f\u3059\u308b\u3068\u3001ROI\u304c\u5f8c\u304b\u3089\u5927\u304d\u304f\u4f38\u3073\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u3067\u306e\u53cd\u5fdc\u3092\u6570\u5024\u5316\u3057\u306b\u304f\u3044\u72b6\u6cc1\u3067\u3082\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f62\u6210\u3084\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u82bd\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u767a\u898b\u3059\u308c\u3070\u3001\u6295\u8cc7\u5224\u65ad\u3092\u88dc\u5f37\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u3066\u5b9a\u6027\u8abf\u67fb\u3068ROI\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u300c\u6570\u5b57\u306e\u88cf\u5074\u300d\u3092\u63b4\u3081\u308b\u305f\u3081\u3001\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u52b9\u7387\u3092\u4e21\u7acb\u3059\u308b\u6226\u7565\u304c\u7acb\u6848\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30af\u30ed\u30df\u30eb\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u897f\u53e3\u4e00\u5e0c\u6c0f\u304c\u5e83\u3081\u305f\u300cN1\u5206\u6790\u00ae\u300d\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002 \u300c\u305f\u3063\u305f\u4e00\u4eba\u306e\u9867\u5ba2\u300d\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3059\u308b\u5b9a\u6027\u7684<a href=\"\/column\/entry-006\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a4\u30f3\u30b5\u30a4\u30c8<\/a>\u3092\u5c0e\u304d\u51fa\u3059\u3053\u306e\u624b\u6cd5\u306f\u3001ROI\u904b\u7528\u306e\u88dc\u5b8c\u3068\u3057\u3066\u6a5f\u80fd\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u305c\u3072\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u5408\u308f\u305b\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<br><a href=\"\/words\/n1_analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">N1\u5206\u6790\u00ae\u3068\u306f\uff1f\u901a\u5e38\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u306e\u9055\u3044\u3001\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u7d30\u306b\u89e3\u8aac\uff01<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">ROI\u306e\u4eca\u5f8c\u306e\u5c55\u671b\u3068DX\u6642\u4ee3\u306e\u53ef\u80fd\u6027\uff08\u77ed\u671fROI\u304b\u3089\u300e\u7dcf\u5408\u7684ROI\u300f\u3078\uff09<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">DX\u304c\u9032\u307f\u3001Cookie\u898f\u5236\u3084\u5e83\u544a\u8cbb\u306e\u9ad8\u6b62\u307e\u308a\u306b\u60a9\u3080\u4f01\u696d\u306f\u3001ROI\u3092\u4e2d\u5fc3\u306b\u5e83\u544a\u6226\u7565\u3084\u65bd\u7b56\u9078\u629e\u3092\u884c\u3046\u50be\u5411\u304c\u5f37\u307e\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<a href=\"\/words\/ai-agent\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\u3084\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u306e\u53f0\u982d\u306b\u3088\u308a\u3001SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u6210\u679c\u6e2c\u5b9a\u3082\u4e00\u5c64\u7cbe\u5bc6\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304c\u3001\u305d\u306e\u5206\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u591a\u69d8\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6a2a\u65ad\u7684\u306b\u8ffd\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d9\u30fc\u30b9\u3067\u306e\u63a8\u5968\u884c\u70ba\uff08\u53e3\u30b3\u30df\u3001\u30e1\u30f3\u30b7\u30e7\u30f3\u306a\u3069\uff09\u304c\u8cfc\u5165\u884c\u52d5\u306b\u3069\u3046\u6ce2\u53ca\u3059\u308b\u304b\u3092\u5b9a\u91cf\u7684\u306b\u6349\u3048\u308b\u306b\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066NPS\u00ae\u3084LTV\u3068\u5408\u308f\u305b\u3066\u8a08\u6e2c\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u304c\u3001\u305d\u308c\u3092\u6700\u7d42\u7684\u306b\u53ce\u76ca\u306b\u7d50\u3073\u3064\u3051\u3066\u898b\u308b\u6307\u6a19\u3068\u3057\u3066ROI\u304c\u76f8\u5909\u308f\u3089\u305a\u6709\u7528\u306a\u5b58\u5728\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3060\u3057\u3001\u3042\u304f\u307e\u3067ROI\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u91d1\u984d\u30d9\u30fc\u30b9\u3067\u6349\u3048\u308b\u6307\u6a19\u306b\u3068\u3069\u307e\u308b\u305f\u3081\u3001\u4eca\u5f8c\u306f\u300c\u77ed\u671f ROI\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u7dcf\u5408\u7684\u306a ROI\uff08\u9577\u671f\u542b\u3080\uff09\u300d\u3092\u8ffd\u3046\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002UI\/UX\u306e\u6539\u826f\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5f37\u5316\u304c\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3092\u542b\u3080\u5206\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3059\u4e2d\u3067ROI\u306e\u8a08\u6e2c\u65b9\u6cd5\u3092\u8907\u5c64\u5316\u3057\u3001\u300c\u5e83\u544a\u8cbb\u3060\u3051\u3067\u306a\u304f\u3001\u958b\u767a\u3084\u904b\u55b6\u5168\u4f53\u3092\u542b\u3081\u305f\u5b9f\u30b3\u30b9\u30c8\u3068\u30ea\u30bf\u30fc\u30f3\u300d\u3092\u898b\u6975\u3081\u308b\u30b9\u30c6\u30fc\u30b8\u306b\u5165\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">ROI\uff08Return on Investment\uff09\u3068\u306f\u3001\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u793a\u3059\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u57fa\u790e\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059<\/span>\u3002\u5f93\u6765\u306f\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u5358\u7d14\u306b\u6295\u8cc7\u984d\u3067\u5272\u308b\u8a08\u7b97\u65b9\u5f0f\u304c\u4e3b\u6d41\u3067\u3057\u305f\u304c\u3001Cookie\u898f\u5236\u3084\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u305f\u73fe\u5728\u3067\u306f\u3001ROAS\u3001LTV\u3001NPS\u00ae\u306a\u3069\u5225\u306e\u6307\u6a19\u3068\u3082\u7d44\u307f\u5408\u308f\u305b\u306a\u304c\u3089\u3001\u4e2d\u9577\u671f\u7684\u306a\u89b3\u70b9\u3067\u65bd\u7b56\u3092\u691c\u8a3c\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b9a\u7740\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306a\u3069\u77ed\u671f\u6210\u679c\u3092\u8ffd\u3044\u3084\u3059\u3044\u65bd\u7b56\u3070\u304b\u308a\u9078\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u306e\u52b9\u679c\u3092\u898b\u843d\u3068\u3059\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u3001UI\/UX\u6539\u5584\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306a\u3069\u306e\u5b9a\u6027\u7684\u306a\u6d3b\u52d5\u3082\u8e0f\u307e\u3048\u305f\u67d4\u8edf\u306aROI\u6d3b\u7528\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u5b9a\u6027\u8abf\u67fb\u3092\u52a0\u5473\u3059\u308c\u3070\u3001\u306a\u305cROI\u304c\u4e0a\u304c\u3089\u306a\u3044\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u4e0a\u6607\u50be\u5411\u306b\u3042\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u539f\u56e0\u3092\u63b4\u307f\u3084\u3059\u304f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u9031\u6b21\u30fb\u6708\u6b21\u306e\u77ed\u3044\u30b9\u30d1\u30f3\u3067\u56de\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eca\u5f8c\u3001DX\u304c\u3088\u308a\u52a0\u901f\u3057\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3084\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u304c\u666e\u53ca\u3059\u308b\u3068\u3001ROI\u306e\u8a08\u6e2c\u3068\u5e83\u544a\u6700\u9069\u5316\u306f\u3055\u3089\u306b\u81ea\u52d5\u5316\u30fb\u9ad8\u5ea6\u5316\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3068\u306f\u3044\u3048\u3001ROI\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u5358\u7d14\u306a\u6570\u5024\u3067\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084<a href=\"\/words\/commoditization\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316<\/a>\u306e\u56de\u907f\u306b\u306fNPS\u00ae\u3084LTV\u306a\u3069\u306e\u8ffd\u52a0\u6307\u6a19\u3082\u3042\u308f\u305b\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7d50\u5c40\u3001ROI\u3092\u8d77\u70b9\u306b\u3001\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u7e4b\u304c\u308a\u3092\u7bc9\u304d\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u5275\u51fa\u3057\u3066\u3044\u304f\u304b\u304c\u5927\u304d\u306a\u5dee\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u6ce8\uff1aNPS\u00ae\u306f\u3001\u30d9\u30a4\u30f3\uff65\u30a2\u30f3\u30c9\uff65\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var 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display:none;\r\n}\r\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>ROI\uff08Return on Investment\uff09 \u3068\u306f\u3001\u65e5\u672c\u8a9e\u3067\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u306a\u3069\u3068\u8a33\u3055\u308c\u308b\u3001\u3042\u308b\u53d6\u308a\u7d44\u307f\u306b\u5bfe\u3057\u3066\u6295\u4e0b\u3057\u305f\u30b3\u30b9\u30c8\uff08\u6295\u8cc7\u984d\uff09\u306b\u5bfe\u3057\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\uff08\u30ea\u30bf\u30fc\u30f3\uff09\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\uff08\u5229\u76ca \u00f7 \u6295\u8cc7\u984d\uff09\u00d7 100% 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