{"id":12940,"date":"2024-12-04T13:29:42","date_gmt":"2024-12-04T04:29:42","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=words&#038;p=12940"},"modified":"2026-04-30T10:52:04","modified_gmt":"2026-04-30T01:52:04","slug":"tracking","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/tracking\/","title":{"rendered":"\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0d\u53ef\u6b20\u306a\u201c\u884c\u52d5\u306e\u898b\u3048\u308b\u5316\u201d\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001<a href=\"\/service\/words\/advertising\/\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a<\/a>\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u63a5\u70b9\u306b\u304a\u3044\u3066\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3057\u305f\u304b\u300d\u3092\u8a18\u9332\u30fb<a href=\"\/service\/words\/analysis\/\" target=\"_blank\" rel=\"noopener\">\u5206\u6790<\/a>\u3059\u308b\u6280\u8853\u3067\u3059\u3002<\/span>\u3082\u3068\u3082\u3068\u306f\u300c\u8ffd\u8de1\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3042\u308a\u3001<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u306f\u201c\u884c\u52d5\u306e\u30ed\u30b0\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u201d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u554f\u3044\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30b5\u30a4\u30c8\u306b\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3069\u306e\u30da\u30fc\u30b8\u3092\u4f55\u79d2\u898b\u305f\u306e\u304b\uff1f<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306f\u3001\u305d\u306e\u5f8c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u306e\u304b\uff1f<\/li>\n\n\n\n<li>\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3069\u306e\u7d4c\u8def\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u306e\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u3092\u53ef\u80fd\u306b\u3059\u308b\u306e\u304c\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u201c\u9178\u7d20\u201d\u306e\u3088\u3046\u306a\u5b58\u5728\u3067\u3042\u308a\u3001\u3042\u3063\u3066\u5f53\u305f\u308a\u524d\u3001\u306a\u3051\u308c\u3070<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u3082\u56de\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">\u306a\u305c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u53d6\u5f97\u3067\u304d\u308b\u4e3b\u306a\u30c7\u30fc\u30bf\u9805\u76ee<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u4e3b\u306a\u624b\u6cd5\u3068\u30c4\u30fc\u30eb<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8aa4\u89e3\u3068\u30ea\u30b9\u30af\u2500\u2500\u300c\u898b\u308b\u3060\u3051\u300d\u3067\u7d42\u308f\u3063\u3066\u3044\u306a\u3044\u304b\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u610f\u601d\u6c7a\u5b9a\u306b\u6d3b\u304b\u3059\u306b\u306f\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u2500\u2500\u6cd5\u898f\u5236\u3068\u4fe1\u983c\u306e\u30d0\u30e9\u30f3\u30b9<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">B2C\uff0fB2B\u3067\u7570\u306a\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8a2d\u8a08<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u6570\u5b57\u3067\u8003\u3048\u308b\u6587\u5316\u304c\u6839\u3065\u304f\u7d44\u7e54\u3068\u306f\uff1f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index09\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081\u2500\u2500\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u201c\u884c\u52d5\u306e\u53ef\u8996\u5316\u201d\u3092\u8d85\u3048\u3001\u201c\u610f\u601d\u6c7a\u5b9a\u306e\u8a00\u8a9e\u201d\u306b\u306a\u308b<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\u306a\u305c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u300c\u4eee\u8aac\u3092\u7acb\u3066\u3066\u691c\u8a3c\u3057\u3001\u518d\u8a2d\u8a08\u3059\u308b\u3053\u3068\u306e\u9023\u7d9a\u300d\u3067\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001<span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u201c\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u89b3\u6e2c\u88c5\u7f6e\u201d\u306e\u3088\u3046\u306a\u5b58\u5728\u3067\u3059<\/span>\u3002\u306a\u305c\u3053\u308c\u307b\u3069\u91cd\u8981\u306a\u306e\u304b\u3001\u4ee5\u4e0b\u306e\u7406\u7531\u3067\u8aac\u660e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u300c\u3053\u306e\u65bd\u7b56\u306f\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u7b54\u3048\u308b\u306b\u306f\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u4e0d\u53ef\u6b20\u3067\u3059<\/span>\u3002\u305f\u3068\u3048\u3070\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u51fa\u3057\u3066\u3082\u3001<a href=\"\/words\/click\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30af\u30ea\u30c3\u30af<\/a>\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u898b\u3048\u306a\u3051\u308c\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30b5\u30a4\u30c8\u5185\u3067\u306e\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3001\u6ede\u5728\u6642\u9593\u304c\u77ed\u3044\u30da\u30fc\u30b8\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u30dc\u30bf\u30f3\u2500\u2500\u3053\u308c\u3089\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u306e\u6253\u3061\u624b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u300c\u611f\u899a\u300d\u3067\u306f\u306a\u304f\u300c\u4e8b\u5b9f\u300d\u306b\u57fa\u3065\u304fPDCA\u3092\u56de\u3059\u57fa\u76e4\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u306b\u306a\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3082\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u5fdc\u7528\u3067\u3059<\/span>\u3002\u300c\u3042\u306a\u305f\u5411\u3051\u300d\u306e\u4f53\u9a13\u3092\u3064\u304f\u308b\u306b\u306f\u3001\u300c\u3042\u306a\u305f\u304c\u4f55\u3092\u3057\u3066\u304d\u305f\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8907\u6570\u306e\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\uff08\u5e83\u544a\uff0f<a href=\"\/words\/owned-media\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/a>\uff0f<a href=\"\/service\/words\/sns\/\" target=\"_blank\" rel=\"noopener\">SNS<\/a>\uff0f\u306a\u3069\uff09\u304c\u3042\u308b\u4e2d\u3067\u3001<span class=\"mdl_am_style_bold\">\u300c\u3069\u306e\u65bd\u7b56\u304c\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3092\u6700\u9069\u306b\u914d\u5206\u3067\u304d\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u53d6\u5f97\u3067\u304d\u308b\u4e3b\u306a\u30c7\u30fc\u30bf\u9805\u76ee<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u30ed\u30b0\u304c\u53d6\u5f97\u3067\u304d\u307e\u3059<\/span>\u3002\u4ee3\u8868\u7684\u306a\u30c7\u30fc\u30bf\u9805\u76ee\u3092\u4ee5\u4e0b\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08PV\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u56de\u6570\u3002\u30da\u30fc\u30b8\u306e\u4eba\u6c17\u3084\u6d41\u5165\u7d4c\u8def\u3092\u6e2c\u308b\u57fa\u672c\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30bb\u30c3\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001\u4e00\u5b9a\u6642\u9593\u5185\u306b\u884c\u3063\u305f\u4e00\u9023\u306e\u64cd\u4f5c\u3092\u307e\u3068\u3081\u305f\u5358\u4f4d\u3002\u4e00\u822c\u7684\u306b30\u5206\u4ee5\u4e0a\u64cd\u4f5c\u304c\u306a\u3044\u3068\u65b0\u3057\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Google Analytics\u306a\u3069\u3067\u306f\u3001\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5730\u57df\u30fb\u4f7f\u7528\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u306e<a href=\"\/words\/attribute\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5c5e\u6027<\/a>\u3082\u53d6\u5f97\u53ef\u80fd\u3067\u3059\u3002\u533f\u540d\u60c5\u5831\u3067\u3042\u3063\u3066\u3082\u3001<a href=\"\/service\/words\/target\/\" target=\"_blank\" rel=\"noopener\">\u30bf\u30fc\u30b2\u30c3\u30c8<\/a>\u5c64\u3068\u306e\u4e00\u81f4\u5ea6\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u884c\u52d5\u30d5\u30ed\u30fc<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3069\u306e\u30da\u30fc\u30b8\u304b\u3089\u5165\u308a\u3001\u3069\u306e\u30da\u30fc\u30b8\u3092\u7d4c\u7531\u3057\u3001\u3069\u3053\u3067\u96e2\u8131\u3057\u305f\u304b\u3068\u3044\u3063\u305f\u884c\u52d5\u306e\u201c\u9053\u7b4b\u201d\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30a4\u30d9\u30f3\u30c8\uff08\u30af\u30ea\u30c3\u30af\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u30fb\u52d5\u753b\u518d\u751f\u306a\u3069\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CTA\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3084\u3001\u52d5\u753b\u306e\u518d\u751f\u3001\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u306a\u3069\u3001\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u500b\u5225\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8cfc\u5165\u30fb\u7533\u8fbc\u30fb\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u300c\u30b4\u30fc\u30eb\u884c\u52d5\u300d\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u5bfe\u8c61\u3068\u3057\u3001\u5a92\u4f53\u3054\u3068\u306e\u52b9\u679c\u6bd4\u8f03\u306a\u3069\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u4e3b\u306a\u624b\u6cd5\u3068\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3068\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059<\/span>\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30af\u30c3\u30ad\u30fc\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306b\u300cCookie\uff08\u5c0f\u3055\u306a\u8b58\u5225\u60c5\u5831\uff09\u300d\u3092\u4fdd\u5b58\u3057\u3001\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u8a2a\u554f\u3084\u884c\u52d5\u5c65\u6b74\u3092\u628a\u63e1\u3059\u308b\u65b9\u5f0f\u3002\u7b2c\u4e09\u8005Cookie\u306e\u898f\u5236\u304c\u9032\u3080\u4e2d\u3067\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3Cookie\u3078\u306e\u79fb\u884c\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">JavaScript\u30bf\u30b0\uff08\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30b5\u30a4\u30c8\u306eHTML\u306b\u30bf\u30b0\uff08\u30b3\u30fc\u30c9\uff09\u3092\u8a2d\u7f6e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a18\u9332\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u3048\u3070\u3001\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u67d4\u8edf\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\uff08UTM\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Google\u5e83\u544a\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3067\u300cutm_source\u300d\u306a\u3069\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306b\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u6d41\u5165\u5143\u30fb<a href=\"\/words\/campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u30fb\u5a92\u4f53\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30d4\u30af\u30bb\u30eb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u900f\u660e\u306a1px\u753b\u50cf\u3092\u57cb\u3081\u8fbc\u307f\u3001\u8aad\u307f\u8fbc\u307e\u308c\u305f\u304b\u3069\u3046\u304b\u3067\u884c\u52d5\u3092\u8a08\u6e2c\u3059\u308b\u6280\u8853\u3002\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306e\u6e2c\u5b9a\u3084\u3001SNS\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306a\u3069\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30bb\u30c3\u30b7\u30e7\u30f3\u30ec\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\uff0f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u30fb\u30af\u30ea\u30c3\u30af\u30fb\u30de\u30a6\u30b9\u79fb\u52d5\u306a\u3069\u3092\u53ef\u8996\u5316\u3059\u308b\u624b\u6cd5\u3002<a href=\"\/words\/quantitative-research\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5b9a\u91cf<\/a>\u30c7\u30fc\u30bf\u3067\u306f\u898b\u3048\u306a\u3044\u300cUX\u4e0a\u306e\u3064\u307e\u305a\u304d\u300d\u3092\u767a\u898b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8aa4\u89e3\u3068\u30ea\u30b9\u30af\u2500\u2500\u300c\u898b\u308b\u3060\u3051\u300d\u3067\u7d42\u308f\u3063\u3066\u3044\u306a\u3044\u304b\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u4fbf\u5229\u306a\u4e00\u65b9\u3067\u3001\u6b63\u3057\u304f\u4f7f\u308f\u306a\u3051\u308c\u3070\u201c\u610f\u5473\u306e\u306a\u3044\u6570\u5b57\u96c6\u3081\u201d\u306b\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059<\/span>\u3002\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3084\u843d\u3068\u3057\u7a74\u3092\u6574\u7406\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30c7\u30fc\u30bf\u306f\u3042\u308b\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u306a\u3044<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5165\u308c\u3066\u306f\u3044\u308b\u304c\u3001\u5b9a\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3084\u5206\u6790\u30fb\u65bd\u7b56\u3078\u306e\u53cd\u6620\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u3001\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u591a\u304f\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u5c0e\u5165\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u4f7f\u3063\u3066\u521d\u3081\u3066\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u201c\u898b\u3084\u3059\u3044\u30b0\u30e9\u30d5\u201d\u304c\u65bd\u7b56\u3092\u66c7\u3089\u305b\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067<a href=\"\/words\/page-view\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PV<\/a>\u3084\u30af\u30ea\u30c3\u30af\u6570\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u300c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u6c17\u304c\u3059\u308b\u300d\u3082\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u679c\uff08\u58f2\u4e0a\u30fb<a href=\"\/words\/lead\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30ea\u30fc\u30c9<\/a>\u30fb<a href=\"\/words\/life-time-value\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LTV<\/a>\uff09\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u306a\u3051\u308c\u3070\u3001\u771f\u306e\u52b9\u679c\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u4ed6\u8cac\u3067\u7d42\u308f\u308b\u201c\u90e8\u5206\u6700\u9069\u201d<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u904b\u7528\u8005\u306f\u300cLP\u306e<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CVR<\/a>\u304c\u60aa\u3044\u300d\u3001Web\u62c5\u5f53\u8005\u306f\u300c\u5e83\u544a\u306e\u8cea\u304c\u4f4e\u3044\u300d\u3068\u4ed6\u8cac\u306b\u3057\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u304c\u3001<span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u672c\u6765\u3001\u90e8\u9580\u6a2a\u65ad\u7684\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u306e\u201c\u5171\u901a\u8a00\u8a9e\u201d\u3067\u3042\u308b\u3079\u304d\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u610f\u601d\u6c7a\u5b9a\u306b\u6d3b\u304b\u3059\u306b\u306f\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u5f97\u3089\u308c\u305f\u6570\u5024\u306f\u3001\u201c\u610f\u5473\u3065\u3051\u201d\u3055\u308c\u3066\u521d\u3081\u3066\u529b\u3092\u6301\u3061\u307e\u3059\u3002\u305f\u3060\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u6b21\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">1. KPI\u8a2d\u8a08\u3068\u9023\u52d5\u3055\u305b\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u300c\u3069\u306e\u6307\u6a19\u304c\u6210\u529f\u3068\u307f\u306a\u3055\u308c\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u306a\u3044\u3068\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u8a55\u4fa1\u3067\u304d\u307e\u305b\u3093<\/span>\u3002\u305f\u3068\u3048\u3070\uff1a<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30b5\u30a4\u30c8PV\u3088\u308a\u3082\u3001\u30ab\u30fc\u30c8\u6295\u5165\u7387\u3092\u91cd\u8996\u3059\u308bEC<\/li>\n\n\n\n<li>\u8cc7\u6599DL\u6570\u3088\u308a\u3082\u3001\u5546\u8ac7\u5316\u7387\u3092\u91cd\u8996\u3059\u308bB2B\u30b5\u30a4\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001<a href=\"\/words\/kpi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">KPI<\/a>\u8a2d\u8a08\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8a2d\u5b9a\u3068\u30bb\u30c3\u30c8\u3067\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">2. \u4eee\u8aac\u30d9\u30fc\u30b9\u3067\u898b\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u306a\u3093\u3068\u306a\u304f\u30c7\u30fc\u30bf\u3092\u773a\u3081\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u6539\u5584\u65bd\u7b56\u306fCVR\u30920.5pt\u4e0a\u3052\u308b\u306f\u305a\u300d\u3068\u4eee\u8aac\u3092\u6301\u3063\u3066\u691c\u8a3c\u3059\u308b\u59ff\u52e2\u304c\u91cd\u8981\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u201c\u30e2\u30cb\u30bf\u30fc\u201d\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u201c\u7b54\u3048\u5408\u308f\u305b\u306e\u30c4\u30fc\u30eb\u201d\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">3. \u30af\u30ed\u30b9\u5206\u6790\u3092\u884c\u3046<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u3001SNS\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u2500\u2500\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306f\u30c1\u30e3\u30cd\u30eb\u3092\u307e\u305f\u304e\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30821\u30c1\u30e3\u30cd\u30eb\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u6d41\u5165\u5143\u00d7LP\u00d7\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u00d7CV\u3068\u306e\u95a2\u9023\u6027\u3092\u201c\u6a2a\u4e32\u201d\u3067\u898b\u3066\u3053\u305d\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u2500\u2500\u6cd5\u898f\u5236\u3068\u4fe1\u983c\u306e\u30d0\u30e9\u30f3\u30b9<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3059\u304c\u3001\u904e\u5ea6\u306a\u8ffd\u8de1\u3084\u900f\u660e\u6027\u306e\u6b20\u5982\u306f\u300c\u4e0d\u4fe1\u611f\u300d\u3092\u751f\u3080\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u8fd1\u5e74\u3067\u306f\u6cd5\u7684\u898f\u5236\u3082\u5f37\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u8a2d\u8a08\u306b\u306f\u914d\u616e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">GDPR\uff08EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">EU\u570f\u3067\u306f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u95a2\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u660e\u78ba\u306a\u540c\u610f\u300d\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002Cookie\u30d0\u30ca\u30fc\u3067\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u53d6\u5f97\u3001\u500b\u4eba\u30c7\u30fc\u30bf\u306e\u533f\u540d\u5316\u3001\u5229\u7528\u76ee\u7684\u306e\u958b\u793a\u306a\u3069\u304c\u7fa9\u52d9\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u65e5\u672c\u306e\u6539\u6b63\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u65e5\u672c\u3067\u30822022\u5e74\u306e\u6539\u6b63\u3067\u3001\u300c\u500b\u4eba\u95a2\u9023\u60c5\u5831\u300d\u3078\u306e\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u307e\u3057\u305f\u3002\u5e83\u544a\u914d\u4fe1\u4e8b\u696d\u8005\u304c\u53d6\u5f97\u3057\u305f\u95b2\u89a7\u5c65\u6b74\u30c7\u30fc\u30bf\u3082\u3001\u7279\u5b9a\u306e\u500b\u4eba\u3068\u7d50\u3073\u3064\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u7b2c\u4e09\u8005\u63d0\u4f9b\u306b\u30e6\u30fc\u30b6\u30fc\u540c\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">B2C\uff0fB2B\u3067\u7570\u306a\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8a2d\u8a08<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u696d\u614b\u306b\u3088\u3063\u3066\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u6c42\u3081\u3089\u308c\u308b\u8a2d\u8a08\u3084KPI\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306fB2C\u3068<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B<\/a>\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">B2C\u306b\u304a\u3051\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u6570\u3084CV\u6570\u304c\u591a\u304f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u50be\u5411<\/li>\n\n\n\n<li>LP\u3084\u30ab\u30fc\u30c8\u306e\u6539\u5584\u306b\u6ce8\u529b<\/li>\n\n\n\n<li>\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u5225\u30fb\u66dc\u65e5\u5225\u30fb\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u306eA\/B\u30c6\u30b9\u30c8\u304c\u983b\u7e41<\/li>\n\n\n\n<li>\u30e1\u30c7\u30a3\u30a2\u00d7SNS\u00d7\u5e97\u8217\u306e\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u5206\u6790\u304c\u91cd\u8981<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">B2B\u306b\u304a\u3051\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u8cfc\u8cb7\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u304f\u3001\u5c11\u91cf\u30c7\u30fc\u30bf\u3092\u6df1\u304f\u898b\u308b<\/li>\n\n\n\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\u3088\u308a\u3082\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u8cea\uff08\u4f1a\u793e\u898f\u6a21\u30fb\u5f79\u8077\uff09\u3092\u91cd\u8996<\/li>\n\n\n\n<li>\u8cc7\u6599DL\uff0f\u30a6\u30a7\u30d3\u30ca\u30fc\uff0f\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u300c\u610f\u56f3\u306e\u5f37\u3044\u884c\u52d5\u300d\u3092\u91cd\u70b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/li>\n\n\n\n<li>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306e\u9023\u643a\u304c\u524d\u63d0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u6570\u5b57\u3067\u8003\u3048\u308b\u6587\u5316\u304c\u6839\u3065\u304f\u7d44\u7e54\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u3069\u3093\u306a\u306b\u30c4\u30fc\u30eb\u3092\u6574\u3048\u3066\u3082\u3001\u201c\u6570\u5b57\u3092\u898b\u3066\u8003\u3048\u308b\u6587\u5316\u201d\u304c\u306a\u3051\u308c\u3070\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u6d3b\u304b\u3055\u308c\u307e\u305b\u3093<\/span>\u3002\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u7fd2\u6163\u5316\u3057\u3066\u3044\u308b\u7d44\u7e54\u306b\u306f\u5171\u901a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u300c\u6570\u5024\u3067\u8a9e\u308b\u300d\u6587\u5316\u304c\u3042\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u63d0\u6848\u30fb\u6539\u5584\u30fb\u5831\u544a\u306e\u3059\u3079\u3066\u306b\u304a\u3044\u3066\u3001\u300c\u306a\u305c\u305d\u3046\u8003\u3048\u305f\u304b\u300d\u306e\u6839\u62e0\u306b\u6570\u5b57\u304c\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002PV\u3084CV\u3060\u3051\u3067\u306a\u304f\u3001\u76f4\u5e30\u7387\u3084\u8aad\u4e86\u7387\u3001\u5e83\u544a\u63a5\u89e6\u56de\u6570\u306a\u3069\u3092\u65e5\u5e38\u7684\u306b\u4f1a\u8a71\u306b\u51fa\u305b\u308b\u72b6\u614b\u304c\u7406\u60f3\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u5b9a\u4f8b\u5206\u6790\u4f1a\u8b70\u304c\u3042\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\uff0f\u55b6\u696d\uff0fCS\u306a\u3069\u306e\u6a2a\u65ad\u30c1\u30fc\u30e0\u3067\u3001\u90311\u301c\u67081\u3067\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u3092\u8b70\u8ad6\u3059\u308b\u5834\u304c\u3042\u308b\u3068\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u5b9a\u7740\u304c\u52a0\u901f\u3057\u307e\u3059\u3002\u5206\u6790\u30c4\u30fc\u30eb\u306f\u201c\u898b\u308b\u4eba\u304c\u4f7f\u3063\u3066\u3053\u305d\u201d\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u6210\u679c\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3059\u308b<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u4f55\u3092\u8a08\u6e2c\u3059\u308b\u304b\uff1f\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u3093\u306aKPI\u3092\u8ffd\u3046\u305f\u3081\u306b\u4f55\u3092\u8a08\u6e2c\u3059\u3079\u304d\u304b\uff1f\u300d\u3068\u3044\u3046\u9006\u7b97\u601d\u8003\u304c\u5fb9\u5e95\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f59\u8a08\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8a2d\u8a08\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6d6a\u8cbb\u305b\u305a\u306b\u6e08\u307f\u307e\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index09\">\u307e\u3068\u3081\u2500\u2500\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u201c\u884c\u52d5\u306e\u53ef\u8996\u5316\u201d\u3092\u8d85\u3048\u3001\u201c\u610f\u601d\u6c7a\u5b9a\u306e\u8a00\u8a9e\u201d\u306b\u306a\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u201c\u898b\u3048\u308b\u5316\u201d\u3059\u308b\u305f\u3081\u306e\u6280\u8853\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u4e2d\u306e\u57fa\u790e\u3067\u3059\u3002<\/span>\u3057\u304b\u3057\u305d\u306e\u771f\u4fa1\u306f\u3001\u300c\u6570\u3092\u96c6\u3081\u308b\u3053\u3068\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u300d\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u826f\u3044\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u74b0\u5883\u3068\u306f\u3001\u5358\u306a\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u88c5\u7f6e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span>\u305d\u308c\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u30fb\u55b6\u696d\u30fb\u7d4c\u55b6\u9663\u304c\u201c\u5171\u901a\u306e\u554f\u3044\u201d\u3092\u6301\u3061\u3001\u540c\u3058\u666f\u8272\u3092\u898b\u308b\u305f\u3081\u306e\u201c\u7d44\u7e54\u306e\u8a00\u8a9e\u201d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eee\u8aac\u3092\u6301\u3061\u3001\u691c\u8a3c\u3057\u3001\u6539\u5584\u3059\u308b\u2500\u2500\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u738b\u9053\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u9759\u304b\u306b\u652f\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001<span class=\"mdl_am_style_bold\">\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u304c\u307e\u3059\u307e\u3059\u8aad\u307f\u3065\u3089\u304f\u306a\u308b\u6642\u4ee3\u306b\u304a\u3044\u3066\u3053\u305d\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u304b\u3089\u300c\u6c17\u914d\u300d\u3092\u8aad\u307f\u53d6\u308b\u529b\u304c\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u30ab\u30ae\u3068\u306a\u308b\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg03 + p {\r\n  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