{"id":1210,"date":"2023-04-14T19:06:41","date_gmt":"2023-04-14T10:06:41","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=words&#038;p=1210"},"modified":"2025-12-16T17:56:08","modified_gmt":"2025-12-16T08:56:08","slug":"aidma","status":"publish","type":"words","link":"https:\/\/www.macromill.com\/service\/words\/aidma\/","title":{"rendered":"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u6b74\u53f2\u3084AISAS\u3068\u306e\u9055\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u306a\u3069\u3092\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u30925\u6bb5\u968e\u3067\u6574\u7406\u3057\u305f\u53e4\u5178\u7684\u306a<a href=\"\/words\/marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6307\u3057\u307e\u3059<\/span>\u3002\u5177\u4f53\u7684\u306b\u306f\u300cAttention\uff08\u6ce8\u610f\uff09\u300d\u300cInterest\uff08\u8208\u5473\uff09\u300d\u300cDesire\uff08\u6b32\u6c42\uff09\u300d\u300cMemory\uff08\u8a18\u61b6\uff09\u300d\u300cAction\uff08\u884c\u52d5\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7528\u8a9e\u3067\u3042\u308a\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u306e\u6d41\u308c\u3092\u7c21\u6613\u7684\u306b\u30e2\u30c7\u30eb\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u5e83\u544a\u7406\u8ad6\u3084\u8ca9\u58f2\u4fc3\u9032\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u3001AIDMA\u306f\u591a\u304f\u306e\u6559\u79d1\u66f8\u3084\u8b1b\u7fa9\u3067\u57fa\u672c\u5f62\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3001\u30a2\u30ca\u30ed\u30b0\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304f\u30d9\u30fc\u30b9\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3001\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u304c\u9032\u5c55\u3057\u3001SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3092\u901a\u3058\u3066\u4f01\u696d\u304c\u3088\u308a\u8a73\u7d30\u306b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u4e2d\u3001AIDMA\u3060\u3051\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u7279\u6709\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u51fa\u73fe\u3057\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u300c<a href=\"\/words\/aisas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/a>\u300d\u3084\u300cAISCEAS\uff08\u30a2\u30a4\u30b9\u30b7\u30fc\u30ba\uff09\u300d\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u63d0\u5531\u3055\u308c\u3066\u3086\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001AIDMA\u304c\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u53c2\u7167\u3055\u308c\u7d9a\u3051\u305f\u7406\u7531\u306f\u300e\u30b7\u30f3\u30d7\u30eb\u3055\u300f\u306b\u3053\u305d\u3042\u308a\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3092\u8a8d\u77e5\u3057\u3001\u8208\u5473\u3092\u6301\u3061\u3001\u6b32\u6c42\u3092\u62b1\u3044\u3066\u8a18\u61b6\u3057\u3001\u6700\u7d42\u7684\u306b\u884c\u52d5\u3059\u308b\u3068\u3044\u3046\u4e00\u9023\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u73fe\u4ee3\u306eDX\u3084<a href=\"\/words\/omni-channel\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/a>\u6226\u7565\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u3082\u57fa\u790e\u7684\u306a\u7406\u89e3\u3068\u3057\u3066\u5f79\u7acb\u3061\u307e\u3059<\/span>\u3002\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u306a\u3069\u306e\u5148\u7aef\u6280\u8853\u304c\u6b21\u3005\u3068\u751f\u307e\u308c\u308b\u6628\u4eca\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306b\u304a\u3044\u3066\u3082\u3001\u30de\u30af\u30ed\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3057\u3066AIDMA\u3092\u518d\u8a55\u4fa1\u3059\u308b\u52d5\u304d\u304c\u3042\u308b\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg01\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg01\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg01\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2km';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg01');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg01';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 'px';\r\n      }\r\n    }\r\n  });\r\n})();\r\n<\/script>\r\n<style>\r\n#pardot-form-cta_mlmg01 + p {\r\n  display:none;\r\n}\r\n<\/style>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"#Index01\"><span class=\"mdl_am_color_d_blue\">AIDMA\u306e\u6b74\u53f2\u3068\u80cc\u666f<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">AIDMA\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">AIDMA\u3068AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u306e\u6bd4\u8f03<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">AIDMA\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306ePDCA\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index05\"><span class=\"mdl_am_color_d_blue\">AIDMA\u306b\u3088\u308b\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index06\"><span class=\"mdl_am_color_d_blue\">AIDMA\u306b\u5bfe\u3059\u308b\u6279\u5224\u3068\u62e1\u5f35\u30e2\u30c7\u30eb<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index07\"><span class=\"mdl_am_color_d_blue\">AIDMA\u306e\u4eca\u5f8c\u306e\u5c55\u671b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index08\"><span class=\"mdl_am_color_d_blue\">\u307e\u3068\u3081<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">AIDMA\u306e\u6b74\u53f2\u3068\u80cc\u666f<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">AIDMA\u306e\u8d77\u6e90\u306f1920\u5e74\u4ee3\u306b\u3082\u3055\u304b\u306e\u307c\u308b\u3068\u3055\u308c\u3001E.S.\u30eb\u30a4\u30b9\u304c\u63d0\u5531\u3057\u305f\u300cAIDA\uff08\u6ce8\u610f\u30fb\u8208\u5473\u30fb\u6b32\u6c42\u30fb\u884c\u52d5\uff09\u300d\u30e2\u30c7\u30eb\u304c\u4e0b\u5730\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u300cMemory\uff08\u8a18\u61b6\uff09\u300d\u3068\u3044\u3046\u8981\u7d20\u304c\u52a0\u308f\u3063\u305f\u306e\u304cAIDMA\u3067\u3059\u3002\u5f53\u6642\u306f\u30c6\u30ec\u30d3\u3084\u65b0\u805e\u3001\u96d1\u8a8c\u306a\u3069\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u304c\u4e3b\u6d41\u3067\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u306b\u63a5\u89e6\u3057\u3066\u304b\u3089\u8cb7\u3046\u307e\u3067\u306e\u904e\u7a0b\u3092\u7c21\u6613\u7684\u306b\u30e2\u30c7\u30eb\u5316\u3057\u305f\u7406\u8ad6\u304c\u91cd\u5b9d\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u306e\u3053\u308d\u306fSNS\u5e83\u544a\u3084<a href=\"\/words\/listing-advertisement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/a>\u3068\u3044\u3063\u305f\u624b\u6cd5\u306f\u5b58\u5728\u305b\u305a\u3001<a href=\"\/column\/entry-010\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cookie\u898f\u5236<\/a>\u3082\u60f3\u5b9a\u5916\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5e83\u544a\u8cbb\u306e\u914d\u5206\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u3082\u3001\u3069\u308c\u3060\u3051\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u304b\u304c\u9375\u3068\u3055\u308c\u3001\u8a18\u61b6\u306b\u6b8b\u3059\u65bd\u7b56\u304c\u4e2d\u5fc3\u3067\u3057\u305f\u3002\u4e00\u65b9\u3067\u3001<a href=\"\/words\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09<\/a>\u306e\u6e2c\u5b9a\u306f\u56f0\u96e3\u3067\u3042\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u8cbb\u306e\u95a2\u9023\u4ed8\u3051\u306b\u82e6\u5fc3\u3059\u308b\u6642\u4ee3\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">AIDMA\u3068\u3044\u3046\u30e2\u30c7\u30eb\u304c\u5e83\u304f\u53d7\u3051\u5165\u308c\u3089\u308c\u305f\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8ab0\u306b\u3067\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u5f62\u3067\u8868\u73fe\u3057\u3066\u3044\u308b\u70b9\u304c\u5927\u304d\u3044\u3067\u3057\u3087\u3046\u3002<span class=\"mdl_am_style_bold\">Attention\uff08\u6ce8\u610f\uff09\u304b\u3089Interest\uff08\u8208\u5473\uff09\u3078\u79fb\u884c\u3057\u3001Desire\uff08\u6b32\u6c42\uff09\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001Memory\uff08\u8a18\u61b6\uff09\u306b\u3057\u3063\u304b\u308a\u6b8b\u3057\u305f\u3046\u3048\u3067Action\uff08\u884c\u52d5\uff09\u306b\u81f3\u308b\u3068\u3044\u3046\u6d41\u308c\u306f\u3001\u4f01\u696d\u306e\u8ca9\u58f2<a href=\"\/words\/strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u6226\u7565<\/a>\u306b\u3082\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u7d44\u307f\u8fbc\u3081\u307e\u3059<\/span>\u3002\u4eca\u3067\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6d3b\u7528\u3068\u306f\u7a0b\u9060\u3044\u6642\u4ee3\u3067\u3082\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u306f\u5909\u308f\u3089\u305a\u3001\u53e4\u5178\u7684\u306a\u304c\u3089\u666e\u904d\u7684\u306a\u7406\u8ad6\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">AIDMA\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\uff08\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\uff09\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5e83\u7bc4\u56f2\u306e\u9078\u629e\u80a2\u304b\u3089\u7279\u5b9a\u306e<a href=\"\/words\/branding\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d6\u30e9\u30f3\u30c9<\/a>\u3084\u5546\u54c1\u3092\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3059\u308b\u307e\u3067\u306b\u3001\u5f90\u3005\u306b\u6bcd\u6570\u304c\u7d5e\u3089\u308c\u3066\u3044\u304f\u904e\u7a0b\u3092\u6f0f\u6597\uff08\u30d5\u30a1\u30cd\u30eb\uff09\u306b\u305f\u3068\u3048\u305f\u6982\u5ff5\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">AIDMA\u306f\u3001\u305d\u306e\u30d5\u30a1\u30cd\u30eb\u5185\u3067\u5177\u4f53\u7684\u306b\u6d88\u8cbb\u8005\u304c\u3069\u3046\u3044\u3046\u5fc3\u7406\u72b6\u614b\u3092\u8fbf\u308b\u304b\u3092\u793a\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305f\u3068\u3048\u3070\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u90e8\uff08\u8a8d\u77e5\u30fb\u8208\u5473\uff09\u306b\u304a\u3044\u3066\u306f\u3001Attention\uff08\u6ce8\u610f\uff09\u3084Interest\uff08\u8208\u5473\uff09\u304c\u4e3b\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308b\u3053\u3068\u3067\u6ce8\u610f\u3092\u5f15\u304d\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u793a\u3057\u3066\u8208\u5473\u3092\u559a\u8d77\u3057\u307e\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u90e8\u3067\u306f\u3001Desire\uff08\u6b32\u6c42\uff09\u3092\u9ad8\u3081\u308b\u3001\u3042\u308b\u3044\u306f\u6e1b\u3058\u306a\u3044\u305f\u3081\u306eEFO\uff08Entry Form Optimization\uff09\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306b\u3088\u308b\u30d5\u30a9\u30ed\u30fc\u304c\u5927\u5207\u306b\u306a\u308a\u3001\u3055\u3089\u306bMemory\uff08\u8a18\u61b6\uff09\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5f62\u6210\u3059\u308b\u4ed5\u639b\u3051\u3082\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30d5\u30a1\u30cd\u30eb\u306e\u4e0b\u90e8\uff08\u884c\u52d5\u30fb\u8cfc\u8cb7\uff09\u306b\u81f3\u3063\u3066\u306f\u3001Action\uff08\u884c\u52d5\uff09\u3092\u5f8c\u62bc\u3057\u3059\u308b<a href=\"\/words\/ui\/\" target=\"_blank\" rel=\"noopener\" title=\"\">UI<\/a>\/UX\u6700\u9069\u5316\u304cCVR\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Cookie\u898f\u5236\u304c\u9032\u3080\u4e2d\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d30\u304b\u304f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u306e\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3082\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304b\u3089\u5f97\u3089\u308c\u308b<a href=\"\/column\/entry-006\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a4\u30f3\u30b5\u30a4\u30c8<\/a>\u3092AIDMA\u306e\u5404\u6bb5\u968e\u306b\u3046\u307e\u304f\u7e54\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u77ed\u671f\u7684\u306b\u5e83\u544a\u8cbb\u3092\u6291\u3048\u306a\u304c\u3089PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3084DX\u3092\u5c0e\u5165\u3059\u308b\u4f01\u696d\u304c\u3001\u3053\u306eAIDMA\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u6a19\u3068\u3057\u3066\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u65bd\u7b56\u3068\u5fc3\u7406\u30e2\u30c7\u30eb\u306e\u6574\u5408\u6027\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u304b\u3089\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">AIDMA\u3068AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u306e\u6bd4\u8f03<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">AIDMA\uff08\u6ce8\u610f\u30fb\u8208\u5473\u30fb\u6b32\u6c42\u30fb\u8a18\u61b6\u30fb\u884c\u52d5\uff09\u304c\u5f93\u6765\u306e\u53e4\u5178\u7684\u30e2\u30c7\u30eb\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306b\u6ce8\u76ee\u3092\u6d74\u3073\u308b\u3082\u3046\u4e00\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u3068\u3057\u3066\u300cAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u300d\u304c\u5b58\u5728\u3057\u307e\u3059\u3002AISAS\u306f\u3001Attention\uff08\u6ce8\u610f\uff09\u2192 Interest\uff08\u8208\u5473\uff09\u2192 Search\uff08\u691c\u7d22\uff09\u2192 Action\uff08\u884c\u52d5\uff09\u2192 Share\uff08\u5171\u6709\uff09\u3068\u3044\u3046\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u793a\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u74b0\u5883\u3067\u306e\u300c\u691c\u7d22\u300d\u3068\u300c\u5171\u6709\u300d\u304c\u975e\u5e38\u306b\u5f37\u3044\u5f71\u97ff\u3092\u6301\u3064\u3053\u3068\u3092\u7d44\u307f\u8fbc\u3093\u3060\u5f62\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">AIDMA\u3067\u306fMemory\uff08\u8a18\u61b6\uff09\u3068\u3044\u3046\u6bb5\u968e\u304c\u975e\u5e38\u306b\u91cd\u8996\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001AISAS\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u60c5\u5831\u3092\u8a18\u61b6\u3059\u308b\u3088\u308a\u3082\u5148\u306b\u300cSearch\uff08\u691c\u7d22\uff09\u300d\u3067\u60c5\u5831\u3092\u624b\u8efd\u306b\u53d6\u5f97\u3057\u3001\u300cShare\uff08\u5171\u6709\uff09\u300d\u3067SNS\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u901a\u3058\u3066\u4ed6\u8005\u306e\u610f\u898b\u3084\u53e3\u30b3\u30df\u3092\u77e5\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3059<\/span>\u3002Cookie\u898f\u5236\u3084\u5e83\u544a\u8cbb\u306e\u5236\u9650\u304c\u3042\u3063\u3066\u3082\u3001SNS\u5e83\u544a\u3084\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u628a\u63e1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u5171\u6709\u3055\u308c\u308b\u60c5\u5831\u304c\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u30b1\u30fc\u30b9\u304c\u307e\u3059\u307e\u3059\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3068\u306f\u3044\u3048\u3001AIDMA\u304c\u300c\u53e4\u3044\u300d\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Search\uff08\u691c\u7d22\uff09\u3084Share\uff08\u5171\u6709\uff09\u3092\u542b\u3081\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3067\u3082\u3001\u6ce8\u610f\u3092\u96c6\u3081\u3066\u8208\u5473\u3092\u5f15\u304d\u3001\u6b32\u6c42\u3092\u5f62\u6210\u3057\u305f\u3042\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u3059\u308b\u3068\u3044\u3046\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u81ea\u4f53\u306f\u591a\u5206\u306b\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u3084<a href=\"\/words\/ai\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI<\/a>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u9032\u5316\u3057\u3066\u3082\u3001\u4eba\u9593\u306e\u610f\u8b58\u304c\u77ed\u671f\u9593\u3067\u6839\u672c\u304b\u3089\u5909\u308f\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001<span class=\"mdl_am_style_bold\">AIDMA\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3064\u3064\u3001Search\u3084Share\u3068\u3044\u3063\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u8981\u7d20\u3092\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u5316\u3059\u308b\u767a\u60f3\u304c\u4eca\u306a\u304a\u6709\u52b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">AIDMA\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306ePDCA\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">AIDMA\u3092\u5b9f\u8df5\u3059\u308b\u306b\u3042\u305f\u308a\u3001PDCA\uff08Plan, Do, Check, Act\uff09\u306e\u30b5\u30a4\u30af\u30eb\u3067\u624b\u9806\u3092\u7d44\u307f\u7acb\u3066\u308b\u624b\u6cd5\u304c\u591a\u304f\u306e\u4f01\u696d\u3067\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Attention\uff08\u6ce8\u610f\uff09\u3092\u5f15\u304f\u305f\u3081\u306eSNS\u5e83\u544a\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3057\uff08Plan\uff09\u3001\u5b9f\u969b\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\uff08Do\uff09\u3001CTR\u3084CVR\u306a\u3069\u306eKPI\u3092\u8a55\u4fa1\u3057\u3066\uff08Check\uff09\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u51fa\u7a3f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6539\u5584\u3059\u308b\uff08Act\uff09\u3068\u3044\u3063\u305f\u6d41\u308c\u3067\u3059\u3002\u3053\u308c\u3092\u9031\u6b21\u30fb\u6708\u6b21\u3067\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u3069\u306e\u6bb5\u968e\uff08Attention, Interest, Desire, Memory, Action\uff09\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066Cookie\u898f\u5236\u304c\u5c0e\u5165\u3055\u308c\u305f\u5834\u5408\u3067\u3082\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u6d3b\u7528\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30ed\u30b0\u3092\u628a\u63e1\u3067\u304d\u3001\u96e2\u8131\u7387\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u628a\u63e1\u3057\u3084\u3059\u3044\u74b0\u5883\u304c\u7dad\u6301\u53ef\u80fd\u3067\u3059\u3002<span class=\"mdl_am_style_bold\">\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3067\u8208\u5473\u6bb5\u968e\u304b\u3089\u6b32\u6c42\u6bb5\u968e\u3078\u306e\u79fb\u884c\u3092\u4fc3\u9032\u3057\u305f\u308a\u3001Memory\u6bb5\u968e\u306e\u7dad\u6301\u3092\u72d9\u3063\u3066\u30e1\u30eb\u30de\u30ac\u3084\u30a2\u30d7\u30ea\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u6d3b\u7528\u3057\u305f\u308a\u3068\u3001PDCA\u306e\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u65bd\u7b56\u3092\u5fae\u8abf\u6574\u3067\u304d\u308b\u306e\u304cAIDMA\u30e2\u30c7\u30eb\u306e\u5f37\u307f\u3068\u3044\u3048\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001AB\u30c6\u30b9\u30c8\u3084EFO\uff08Entry Form Optimization\uff09\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u539f\u56e0\u3084CVR\u4f4e\u4e0b\u306e\u8981\u56e0\u3092\u8a73\u7d30\u306b\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u65bd\u7b56\u3068\u5fc3\u7406\u30e2\u30c7\u30eb\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001AIDMA\u7406\u8ad6\u306b\u57fa\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u3088\u308a\u6df1\u304f\u3001\u7cbe\u5bc6\u306b\u904b\u7528\u3067\u304d\u308b\u306e\u304cDX\u6642\u4ee3\u306e\u7279\u5fb4\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index05\">AIDMA\u306b\u3088\u308b\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u8cbb\u3092\u6700\u9069\u5316\u3059\u308b\u3046\u3048\u3067\u3082\u3001AIDMA\u306f\u6709\u7528\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5f93\u6765\u3001\u30c6\u30ec\u30d3CM\u3084\u65b0\u805e\u5e83\u544a\u306a\u3069\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u4e00\u65b9\u901a\u884c\u306e\u4f1d\u9054\u304c\u4e2d\u5fc3\u3060\u3063\u305f\u6642\u4ee3\u306f\u3001\u6ce8\u610f\uff08Attention\uff09\u3068\u8208\u5473\uff08Interest\uff09\u3092\u5f97\u308b\u305f\u3081\u306b\u304b\u306a\u308a\u306e\u30b3\u30b9\u30c8\u3092\u8981\u3057\u307e\u3057\u305f\u3002\u73fe\u4ee3\u3067\u306f\u3001SNS\u5e83\u544a\u3084\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3092\u4f7f\u3063\u3066\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u30e6\u30fc\u30b6\u30fc\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3082\u306e\u306e\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u51fa\u7a3f\u7af6\u4e89\u3067\u5e83\u544a\u8cbb\u304c\u9ad8\u9a30\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u305d\u3053\u3067AIDMA\u306e\u5404\u6bb5\u968e\u306b\u6ce8\u76ee\u3057\u3001\u3069\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u843d\u3061\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3068\u3001\u4e0d\u8981\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3059\u308b\u4f59\u5730\u304c\u898b\u3048\u3066\u304d\u307e\u3059<\/span>\u3002\u305f\u3068\u3048\u3070Attention\u3067\u5341\u5206\u306b\u5f15\u304d\u3064\u3051\u3089\u308c\u3066\u3044\u308b\u306e\u306bInterest\u304c\u4f38\u3073\u60a9\u3080\u5834\u5408\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3001LP\u306eUI\u304c\u5f31\u70b9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002Desire\u5f62\u6210\u304c\u5f31\u3051\u308c\u3070\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u60c5\u5831\u4e0d\u8db3\u3084\u53e3\u30b3\u30df\uff08WOM\uff09\u4e0d\u8db3\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306e\u9023\u643a\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">Cookie\u898f\u5236\u304c\u9032\u884c\u3057\u3066\u3082\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30ed\u30b0\u3092\u628a\u63e1\u3057\u3001AIDMA\u306e\u6bb5\u968e\u7684\u8a55\u4fa1\u3092PDCA\u30b5\u30a4\u30af\u30eb\u3067\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u3092\u7121\u99c4\u306a\u304f\u518d\u914d\u5206\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9031\u6b21\u30fb\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3092\u7528\u3044\u3066\u300cMemory\u6bb5\u968e\u306e\u65bd\u7b56\u304c\u8584\u3044\u305f\u3081\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u3089\u306a\u3044\u300d\u300cAction\uff08\u8cfc\u5165\uff09\u624b\u524d\u3067\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u304c\u8907\u96d1\u300d\u306a\u3069\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001EFO\u3092\u5c0e\u5165\u3059\u308b\u306a\u3069\u6539\u5584\u7b56\u3092\u901f\u3084\u304b\u306b\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index06\">AIDMA\u306b\u5bfe\u3059\u308b\u6279\u5224\u3068\u62e1\u5f35\u30e2\u30c7\u30eb<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">AIDMA\u306f\u53e4\u5178\u7684\u306a\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u3067\u306fAISAS\u3084AISCEAS\u306a\u3069\u306e\u62e1\u5f35\u30e2\u30c7\u30eb\u304c\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u4e3b\u306a\u80cc\u666f\u3068\u3057\u3066\u3001<span class=\"mdl_am_style_bold\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u3066\u691c\u7d22\uff08Search\uff09\u3084\u5171\u6709\uff08Share\uff09\u306e\u8981\u7d20\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u4e8b\u5b9f\u304c\u6319\u3052\u3089\u308c\u307e\u3059<\/span>\u3002\u3055\u3089\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3057\u305f\u3042\u3068\u306b\u3082SNS\u5e83\u544a\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u53cd\u97ff\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u4e8c\u6b21\u7684\u306a\u8cfc\u5165\u610f\u6b32\u3084\u53e3\u30b3\u30df\uff08WOM\uff09\u52b9\u679c\u304c\u767a\u751f\u3059\u308b\u6d41\u308c\u3082\u5f37\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001Memory\uff08\u8a18\u61b6\uff09\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u304c\u30cd\u30c3\u30c8\u74b0\u5883\u3067\u306f\u77ac\u9593\u7684\u306b\u691c\u7d22\u3067\u7f6e\u304d\u63db\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u8a18\u61b6\u306b\u4f9d\u5b58\u3057\u306a\u3044\u8cfc\u8cb7\u884c\u52d5\u304c\u5e83\u304c\u3063\u305f\u3068\u3082\u6307\u6458\u3055\u308c\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u691c\u7d22\u3084\u518d\u30a2\u30af\u30bb\u30b9\u3092\u3059\u308b\u305f\u3073\u306bCookie\u60c5\u5831\u3084\u30ed\u30b0\u30a4\u30f3\u60c5\u5831\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4ed5\u7d44\u307f\u304c\u6d78\u900f\u3057\u3001AIDMA\u306e\u8a18\u61b6\u6bb5\u968e\u304c\u91cd\u8996\u3055\u308c\u306b\u304f\u304f\u306a\u3063\u305f\u306e\u3067\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3057\u304b\u3057\u3001\u305d\u306e\u4e00\u65b9\u3067AIDMA\u306f\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u57fa\u672c\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u308b\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u30d5\u30ec\u30fc\u30e0\u3067\u3042\u308b\u304c\u3086\u3048\u306b\u3001\u5e02\u5834\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u306e\u5c55\u958b\u3092\u4fef\u77b0\u3059\u308b\u969b\u306b\u306f\u4f9d\u7136\u3068\u3057\u3066\u6709\u7528\u3067\u3059\u3002\u3068\u304f\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u3082\u542b\u3081\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u74b0\u5883\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5f37\u3044\u5370\u8c61\u3092\u6b8b\u3059Memory\u6bb5\u968e\u3092\u3069\u3046\u6f14\u51fa\u3059\u308b\u304b\u304c\u5e83\u544a\u8cbb\u6291\u5236\u3084CVR\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u67d4\u8edf\u306b\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index07\">AIDMA\u306e\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/words\/ai-agent\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\u3084\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff08LLM\uff09\u304c\u9032\u5316\u3057\u3001Cookie\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u308b\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001AIDMA\u306e\u5404\u6bb5\u968e\u306e\u610f\u5473\u5408\u3044\u304c\u307e\u3059\u307e\u3059\u8907\u96d1\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304cAttention\u3092\u5411\u3051\u308b\u304d\u3063\u304b\u3051\u306fSNS\u5e83\u544a\u3084\u691c\u7d22\u7d50\u679c\u3060\u3051\u306b\u7559\u307e\u3089\u305a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u3001\u3042\u308b\u3044\u306f<a href=\"\/words\/influencer\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc<\/a>\u306e\u52d5\u753b\u914d\u4fe1\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001<span class=\"mdl_am_style_bold\">\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u4f75\u7528\u3059\u308bDX\u6226\u7565\u3092\u6253\u3061\u51fa\u3057\u306a\u304c\u3089AIDMA\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3067\u3057\u3087\u3046<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u3001\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u89e3\u6790\u306b\u3088\u3063\u3066\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u753b\u50cf\u3084\u97f3\u58f0\u3001\u52d5\u753b\u306a\u3069\u3082\u542b\u3081\u3066\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6349\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001Interest\u3084Desire\u306e\u5f62\u6210\u30d7\u30ed\u30bb\u30b9\u304c\u3088\u308a\u53ef\u8996\u5316\u3055\u308c\u3001Memory\u306e\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306a\u30b7\u30fc\u30f3\u30fb\u60c5\u5831\u304c\u5370\u8c61\u3092\u6b8b\u3057\u3066\u3044\u308b\u304b\u3092\u7cbe\u5bc6\u306b\u89e3\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u304cPDCA\u30b5\u30a4\u30af\u30eb\u3067\u306eAB\u30c6\u30b9\u30c8\u5f37\u5316\u3084UI\/UX\u6539\u5584\u306b\u6d3b\u304b\u3055\u308c\u308c\u3070\u3001AIDMA\u30e2\u30c7\u30eb\u304c\u3055\u3089\u306b\u6d17\u7df4\u3055\u308c\u305f\u5f62\u3067\u5fdc\u7528\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3068\u306f\u3044\u3048\u3001AIDMA\u306f\u6d88\u8cbb\u8005\u5fc3\u7406\u306e\u6d41\u308c\u3092\u5927\u3065\u304b\u307f\u306b\u6349\u3048\u305f\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u696d\u754c\u3084\u5546\u54c1\u306b\u4e00\u5bfe\u4e00\u3067\u5f53\u3066\u306f\u307e\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"mdl_am_style_bold\">\u6d88\u8cbb\u8ca1\u3068\u9ad8\u984d\u5546\u6750\u3001BtoC\u3068<a href=\"\/words\/btob\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BtoB<\/a>\u306a\u3069\u3001\u7570\u306a\u308b\u5e02\u5834\u7279\u6027\u3092\u7406\u89e3\u3057\u3064\u3064\u30a2\u30b8\u30e3\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3001AIDMA\u3092\u6d3b\u304b\u3059\u969b\u306e\u5fc5\u9808\u6761\u4ef6\u3068\u306a\u308b\u3067\u3057\u3087\u3046<\/span>\u3002\u5e02\u5834\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u3001AISAS\u3084AISCEAS\u3068\u3044\u3063\u305f\u62e1\u5f35\u30e2\u30c7\u30eb\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3082\u59a5\u5f53\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index08\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">AIDMA\uff08Attention, Interest, Desire, Memory, Action\uff09\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u305f\u53e4\u5178\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u3067\u3059\u3002\u4eca\u65e5\u3067\u306fAISAS\u306a\u3069\u306e\u62e1\u5f35\u30e2\u30c7\u30eb\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3082\u306e\u306e\u3001<span class=\"mdl_am_style_bold\">AIDMA\u306e\u300c\u8a8d\u77e5\u2192\u8208\u5473\u2192\u6b32\u6c42\u2192\u8a18\u61b6\u2192\u884c\u52d5\u300d\u3068\u3044\u3046\u6d41\u308c\u306f\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u306a\u304a\u3082\u91cd\u8981\u306a\u57fa\u790e\u3092\u63d0\u4f9b\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u6226\u7565\u3067\u306f\u3001\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u3084AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u53d6\u308a\u5165\u308c\u308b\u52d5\u304d\u3082\u52a0\u901f\u3057\u3066\u304a\u308a\u3001DX\u306e\u6587\u8108\u3067\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u65bd\u7b56\u3068AIDMA\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">AIDMA\u306f\u3042\u304f\u307e\u3067\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u3064\u306e\u201c\u578b\u201d\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3053\u305d\u304c\u30d6\u30e9\u30f3\u30c9\u65bd\u7b56\u3084UI\/UX\u6539\u5584\u3092\u4fef\u77b0\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u3044\u3084\u3059\u3044\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/span>\u3002\u5927\u5207\u306a\u306e\u306f\u3001AIDMA\u3092\u7d76\u5bfe\u8996\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001AISAS\u3084AISCEAS\u306a\u3069\u306e\u8003\u3048\u65b9\u3068\u3082\u67d4\u8edf\u306b\u7d44\u307f\u5408\u308f\u305b\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u30d5\u30a3\u30c3\u30c8\u3055\u305b\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u5fdc\u7528\u529b\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"\/words\/commoditization\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316<\/a>\u3057\u304c\u3061\u306a\u5e02\u5834\u3067\u3082\u72ec\u81ea\u306e\u5b58\u5728\u611f\u3092\u653e\u3061\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u5b9f\u73fe\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n  <\/p>\r\n  <div class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, container.firstChild);\r\n  window.addEventListener('message', function (event) {\r\n    var data = event.data;\r\n    if (data && data.slug && data.height) {\r\n      var targetIframe = document.getElementById(data.slug);\r\n      if (targetIframe) {\r\n        targetIframe.style.width = '100%';\r\n        targetIframe.style.height = data.height + 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