{"id":7931,"date":"2023-08-01T19:47:47","date_gmt":"2023-08-01T10:47:47","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=seminar&#038;p=7931"},"modified":"2025-07-16T11:48:21","modified_gmt":"2025-07-16T02:48:21","slug":"%e3%80%90%e5%a4%a7%e5%a5%bd%e8%a9%95%e3%81%ab%e3%81%a4%e3%81%8d%e3%82%a2%e3%83%bc%e3%82%ab%e3%82%a4%e3%83%96%e9%85%8d%e4%bf%a1%e3%80%91%e5%88%9d%e5%bf%83%e8%80%85ok%e3%80%811%e6%97%a5%e3%81%a7","status":"publish","type":"seminar","link":"https:\/\/www.macromill.com\/service\/seminar\/on-demand\/005\/","title":{"rendered":"\u3010\u5927\u597d\u8a55\u306b\u3064\u304d\u30a2\u30fc\u30ab\u30a4\u30d6\u914d\u4fe1\u3011\u521d\u5fc3\u8005OK\u30011\u65e5\u3067\u7fd2\u5f97\uff01GA4\u30d6\u30fc\u30c8\u30ad\u30e3\u30f3\u30d7"},"content":{"rendered":"\n<h2 class=\"mdl_am_h2\">\u30bb\u30df\u30ca\u30fc\u5185\u5bb9\uff083\u6642\u959335\u5206\uff09<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3010<span class=\"mdl_am_style_bold\">\u305d\u306e\u5834\u3067GA4\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u306e\u30cf\u30fc\u30c9\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7<\/span>\u3011<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u516c\u53d6\u59d4\u30c7\u30b8\u30bf\u30eb\u30b9\u30da\u30b7\u30e3\u30eb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u304c\u529b\u8aac\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u30921\u65e5\u3067\u30de\u30b9\u30bf\u30fc\u3059\u308b\u305f\u3081\u306e\u3001\u8d85\u30cf\u30fc\u30c9\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u578b\u30bb\u30df\u30ca\u30fc\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u53c2\u52a0\u8005\u306b\u306f\u5f53\u65e5GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3001GTM\uff08Google Tag Manager\uff09\u3001Search Console\u3092\u7528\u610f\u3044\u305f\u3060\u304d\u3001\u305d\u306e\u5834\u3067\u8a2d\u5b9a\u3084\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3092\u884c\u3063\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<span class=\"mdl_am_style_bold\">\u30bb\u30df\u30ca\u30fc\u6642\u9593\u5185\u3067\u3001\u521d\u671f\u8a2d\u5b9a\uff5e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u307e\u3067<\/span>\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u304c\u672c\u30bb\u30df\u30ca\u30fc\u306e\u30b4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u898b\u308b\u3060\u3051\u3067\u3082\u826f\u3044\u3067\u3059\u304c\u3001\u3054\u81ea\u8eab\u306e\u30c4\u30fc\u30eb\u7ba1\u7406\u753b\u9762\u3092\u7528\u610f\u3057\u3066\u53c2\u52a0\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u305d\u306e\u5834\u3067GA4\u306e\u8a2d\u5b9a\u3084\u4f7f\u3044\u65b9\u304c\u7fd2\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u9577\u6642\u9593\u3068\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u81ea\u8eab\u306e\u30da\u30fc\u30b9\u3067\u4f55\u5ea6\u3067\u3082\u3054\u8996\u8074\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_color_d_blue\">\uff3c<span class=\"mdl_am_style_bold\">\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u8005\u9650\u5b9a\uff01<\/span>\uff0f<\/span><br><span class=\"mdl_am_color_d_blue\">GA4\u306e\u521d\u671f\u8a2d\u5b9a\uff5e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u65b9\u6cd5\u3001GTM\u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u307e\u3067\u8a18\u3057\u305f<span class=\"mdl_am_style_bold\">\u3010\u5168147P\u3011\u306eGA4\u5b9f\u8df5\u30de\u30cb\u30e5\u30a2\u30eb<\/span>\u3092\u7121\u6599\u9032\u5448\u3002<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u3053\u306e\u3088\u3046\u306a\u65b9\u3078\u304a\u3059\u3059\u3081\u3067\u3059<\/h2>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>GA4\u306e\u79fb\u884c\u304c\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044\u65b9<\/li>\n\n\n\n<li>GA4\u306e\u753b\u9762\u306e\u898b\u65b9\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u65b9<\/li>\n\n\n\n<li>GA4\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u305f\u3044\u65b9<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u30d7\u30ed\u30b0\u30e9\u30e0<\/h2>\n\n\n\n<h3 class=\"mdl_am_h3\">1.GA4\u30d6\u30fc\u30c8\u30ad\u30e3\u30f3\u30d7 \u7b2c1\u90e8<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>GA4\u306e\u57fa\u672c\u3092\u78ba\u8a8d<\/li>\n\n\n\n<li>\u3053\u308c\u3060\u3051\u3084\u308c\u3070\u5927\u4e08\u592b\uff01GA4\u521d\u671f\u8a2d\u5b9a\uff08GTM\u30bf\u30b0\uff06\u30c8\u30ea\u30ac\u30fc\u306e\u4f7f\u3044\u65b9\u3082\u89e3\u8aac\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u203b\u521d\u671f\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044\u65b9\u3001GTM\u3092\u5229\u7528\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u65b9\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u3084\u5fdc\u7528\u7de8\u306e\u307f\u8996\u8074\u3055\u308c\u305f\u3044\u65b9\u306f\u7b2c2\u90e8\u304b\u3089\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<hr class=\"mdl_am_hr\"\/>\n\n\n\n<h3 class=\"mdl_am_h3\">2.GA4\u30d6\u30fc\u30c8\u30ad\u30e3\u30f3\u30d7 \u7b2c2\u90e8<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u3010\u63a2\u7d22\u7de8\u3011\u6708\u5225\u30ec\u30dd\u30fc\u30c8<\/li>\n\n\n\n<li>\u3010\u63a2\u7d22\u7de8\u3011\u500b\u4eba\u3054\u3068\u306b\u95b2\u89a7\u3057\u305f\u30da\u30fc\u30b8\u306e\u5c65\u6b74\u3092\u8868\u793a<\/li>\n\n\n\n<li>\u3010\u5fdc\u7528\u7de8\u3011URL\u30d1\u30e9\u30e1\u30fc\u30bf\u9664\u5916\u3057\u3066\u30da\u30fc\u30b8\u5358\u4f4d\u306ePV\u3092\u6b63\u78ba\u306b\u8a08\u6e2c<\/li>\n\n\n\n<li>\u3010\u5fdc\u7528\u7de8\u3011\u30da\u30fc\u30b8\u304c\u3061\u3083\u3093\u3068\u8aad\u307e\u308c\u305f\u304b\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u4fbf\u5229\u306a\u30ab\u30b9\u30bf\u30e0\u6307\u6a19<\/li>\n\n\n\n<li>\u3010\u5fdc\u7528\u7de8\u3011\u81ea\u7136\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u3001\u81ea\u7136\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53d6\u5f97<\/li>\n\n\n\n<li>\u3010\u8d85\u30fb\u5fdc\u7528\u7de8\u3011\u6307\u540d\u691c\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0KPI\u3092\u4f5c\u6210\uff08Looker Studio\uff09<\/li>\n<\/ul>\n\n\n\n<hr class=\"mdl_am_hr\"\/>\n\n\n\n<h3 class=\"mdl_am_h3\">3.Macromill\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306b\u95a2\u3057\u3066<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u8aac<\/li>\n\n\n\n<li>GA4\u306e\u5c0e\u5165\u652f\u63f4\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u3054\u7d39\u4ecb<\/li>\n\n\n\n<li>\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u308b\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u53ca\u30731st party\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fcookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u306e\u3054\u7d39\u4ecb<\/li>\n<\/ul>\n\n\n\n<hr class=\"mdl_am_hr\"\/>\n\n\n\n<h3 class=\"mdl_am_h3\">4.Q\uff06A<\/h3>\n\n\n\n<ul class=\"mdl_am_list\">\n<li>\u52d5\u753b\u914d\u4fe1\u306e\u305f\u3081\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u3054\u8cea\u554f\u306f\u53d7\u3051\u4ed8\u3051\u307e\u305b\u3093\u3002\u3054\u7559\u610f\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"mdl_am_hr\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8b1b\u5e2b\u60c5\u5831<\/h2>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u5e83\u702c \u4fe1\u8f14' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Shunsuke-Hirose.png' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u516c\u6b63\u53d6\u5f15\u59d4\u54e1\u4f1a \u30c7\u30b8\u30bf\u30eb\u30b9\u30da\u30b7\u30e3\u30eb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\/\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u3000\u4e8b\u696d\u7d71\u62ec\u672c\u90e8<\/p>\n          <p class=\"name\">\u5e83\u702c \u4fe1\u8f14<\/p>\n          <p class=\"text\">2008\u5e74\u306b\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u306b\u5165\u793e\u3002\u73fe\u5728\u306f\u540c\u4f01\u696d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u8cac\u4efb\u8005\u3068\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a8\u9032\u3002\u307e\u305f\u3001\u81ea\u8eab\u304c\u904b\u55b6\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300cDigital Marketing Lab\u300d\u306b\u3066\u3001\u30d5\u30ea\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u3057\u3066\u3082\u6d3b\u52d5\u30022021\u5e74\u3001\u516c\u6b63\u53d6\u5f15\u59d4\u54e1\u4f1a \u30c7\u30b8\u30bf\u30eb\u30b9\u30da\u30b7\u30e3\u30eb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3092\u53d7\u5631\u3002\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u653f\u7b56\u306e\u7684\u78ba\u306a\u904b\u55b6\u306e\u305f\u3081\u306b\u6d3b\u52d5\u3002\u8457\u66f8\u300e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6559\u79d1\u66f8\uff08\u7248\u5143\uff1a\u7fd4\u6cf3\u793e\uff09\u300f\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div class=\"mdl_am_profile\">\n        <div class=\"photo\"><img alt='\u5ca1 \u99ff\u4ecb' src='https:\/\/www.macromill.com\/service\/wp-content\/uploads\/Shunsuke-Oka.jpg' class='avatar avatar-96 photo' height='96' width='96' \/><\/div>\n        <div class=\"detail\">\n          <p class=\"com\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u4e8b\u696d\u7d71\u62ec\u672c\u90e8 \u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4e8b\u696d \u30e6\u30cb\u30c3\u30c8\u9577<\/p>\n          <p class=\"name\">\u5ca1 \u99ff\u4ecb<\/p>\n          <p class=\"text\">2014\u5e74\u30de\u30af\u30ed\u30df\u30eb\u306b\u5165\u793e\u3002\u65b0\u898f\u4e8b\u696d\u90e8\u9580\u306b\u914d\u5c5e\u5f8c\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30de\u30fc\u7b49\u306e\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306b\u304a\u3051\u308b\u30ea\u30b5\u30fc\u30c1\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4f01\u753b\u30fb\u30bb\u30fc\u30eb\u30b9\u306b\u5f93\u4e8b\u3002<br \/>\r\n\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u52b9\u679c\u691c\u8a3c\u624b\u6cd5\u3084\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u7b49\u3005\u306e\u958b\u767a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u63a8\u9032\u3002<br \/>\r\n2021\u5e74\u3088\u308a\u30de\u30af\u30ed\u30df\u30eb\u72ec\u81ea\u306e\u5e83\u544a\u4e8b\u696d\u3092\u8d77\u6848\u3001\u4e8b\u696d\u8cac\u4efb\u8005\u3068\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u4e8b\u696d\u300cMacromill Ads\u300d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3002<\/p>\n          <div class=\"sub\">\n            <ul>\n              \n              \n            <\/ul>\n            <p class=\"text\"><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u304a\u554f\u3044\u5408\u308f\u305b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb\u3000\u30bb\u30df\u30ca\u30fc\u4e8b\u52d9\u5c40<br><a href=\"mailto:seminar-kikaku@macromill.com\" title=\"\">seminar-kikaku@macromill.com<\/a><\/p>\n","protected":false},"featured_media":7740,"template":"","seminar_type":[146],"seminar_cat":[148,151],"mtheme":[],"class_list":["post-7931","seminar","type-seminar","status-publish","has-post-thumbnail","hentry","seminar_type-146","seminar_cat-148","seminar_cat-151"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/seminar\/7931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/seminar"}],"about":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/types\/seminar"}],"version-history":[{"count":42,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/seminar\/7931\/revisions"}],"predecessor-version":[{"id":18119,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/seminar\/7931\/revisions\/18119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media\/7740"}],"wp:attachment":[{"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/media?parent=7931"}],"wp:term":[{"taxonomy":"seminar_type","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/seminar_type?post=7931"},{"taxonomy":"seminar_cat","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/seminar_cat?post=7931"},{"taxonomy":"mtheme","embeddable":true,"href":"https:\/\/www.macromill.com\/service\/wp-json\/wp\/v2\/mtheme?post=7931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}