{"id":6409,"date":"2023-05-12T10:23:03","date_gmt":"2023-05-12T01:23:03","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?page_id=6409"},"modified":"2025-10-08T16:16:00","modified_gmt":"2025-10-08T07:16:00","slug":"maximum-difference","status":"publish","type":"page","link":"https:\/\/www.macromill.com\/service\/data-analysis\/maximum-difference\/","title":{"rendered":"MaxDiff\u6cd5"},"content":{"rendered":"<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<h1 class=\"un_cont_ttl lo_mgnTopM\">MaxDiff\u6cd5<\/h1>\n<div class=\"un_introTxt\">\n<p>MaxDiff\uff08Maximum Difference\uff09\u6cd5<sup>\u203b1<\/sup>\u306f\u3001\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u751f\u6d3b\u8005\u306e\u55dc\u597d\u3084\u9078\u597d\u306e\u5dee\u3092\u3088\u308a\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8074\u53d6\u65b9\u6cd5\u3067\u3059\u3002\n\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"el_anchorList_type2 hp_mgnTopL\">\n<ul>\n<li>\n\t\t\t\t\t<a href=\"#Index01\">MaxDiff\u6cd5\u306e\u7279\u9577<\/a>\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t<a href=\"#Index02\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/a>\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t<a href=\"#Index03\">\u8abf\u67fb\u753b\u9762\uff08\u8a2d\u554f\uff09\u30a4\u30e1\u30fc\u30b8<\/a>\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t<a href=\"#Index04\">\u6d3b\u7528\u4e8b\u4f8b<\/a>\n\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t<a href=\"#Index05\">\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u4f8b<\/a>\n\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t<label>MaxDiff\u6cd5\u3092\u8a73\u3057\u304f\u307f\u308b<\/label><br \/>\n\t\t\t<select onchange=\"top.location.href=value\"><option><\/option><option value=\"#Index01\">MaxDiff\u6cd5\u306e\u7279\u9577<\/option><option value=\"#Index02\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/option><option value=\"#Index03\">\u8abf\u67fb\u753b\u9762\uff08\u8a2d\u554f\uff09\u30a4\u30e1\u30fc\u30b8<\/option><option value=\"#Index04\">\u6d3b\u7528\u4e8b\u4f8b<\/option><option value=\"#Index05\">\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u4f8b<\/option><\/select>\n\t\t<\/div>\n<p>\t\t<!-- \/.un_introTxt --><\/p>\n<section class=\"el_txt hp_txtGray hp_mgnTopLL\" id=\"Index01\">\n<h2 class=\"el_ttlLv2_type2\">MaxDiff\u6cd5\u306e\u7279\u9577<\/h2>\n<div class=\"el_listBlock el_ulList_noMgn\">\n<ul class=\"el_ulList_discBlue hp_mgnTopSS\">\n<li>\u591a\u6570\u306e\u8a55\u4fa1\u9805\u76ee\u306e\u9806\u4f4d\u4ed8\u3051\u304c\u53ef\u80fd\n\t\t\t\t\t<\/li>\n<li>\u91cd\u8996\u5ea6\u3001\u9078\u597d\u5ea6\u306a\u3069\u306e\u8a55\u4fa1\u306e\u5dee\u304c\u9805\u76ee\uff08\u30a2\u30a4\u30c6\u30e0\uff09\u9593\u3001\u56de\u7b54\u8005\u9593\u3067\u3088\u308a\u9855\u8457\u306b\n\t\t\t\t\t<\/li>\n<li>\u56de\u7b54\u8005\u306b\u4e0e\u3048\u308b\u30d0\u30a4\u30a2\u30b9\u304c\u5c11\u306a\u304f\u3001\u56fd\u969b\u8abf\u67fb\u306b\u3082\u6700\u9069\n\t\t\t\t\t<\/li>\n<li>\u4ed6\u306e\u8074\u53d6\u65b9\u6cd5\u3068\u6bd4\u3079\u3001\u56de\u7b54\u8005\u3078\u306e\u8ca0\u8377\u304c\u4f4e\u304f\u3001\u9ad8\u7cbe\u5ea6\u306a\u56de\u7b54\u3092\u53d6\u5f97\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/section>\n<section class=\"el_txt hp_txtGray hp_mgnTopLL\" id=\"Index02\">\n<h2 class=\"el_ttlLv2_type2\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/h2>\n<div class=\"el_listBlock el_ulList_noMgn\">\n<ul class=\"el_ulList_discBlue hp_mgnTopSS\">\n<li>\u5546\u54c1\u4f01\u753b\u306b\u304a\u3044\u3066\u3001\u5546\u54c1\u304c\u3082\u305f\u3089\u3059\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3084\u6a5f\u80fd\u306e\u512a\u5148\u9806\u4f4d\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3044\n\t\t\t\t\t<\/li>\n<li>\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u5e83\u544a\u306e\u8a34\u6c42\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u3088\u308a\u9b45\u529b\u7684\u3067\u3001\u53d7\u5bb9\u6027\u306e\u9ad8\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u9078\u629e\u3057\u305f\u3044\u30fb\u7d5e\u308a\u8fbc\u307f\u305f\u3044\n\t\t\t\t\t<\/li>\n<li>\u30cb\u30fc\u30ba\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u300c\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u300d\u3068\u300c\u72a0\u7272\u306b\u3067\u304d\u308b\u8981\u7d20\u300d\u3092\u660e\u78ba\u306b\u3057\u305f\u3044\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/section>\n<section class=\"el_txt hp_txtGray hp_mgnTopLL\" id=\"Index03\">\n<h2 class=\"el_ttlLv2_type2\">\u8abf\u67fb\u753b\u9762\uff08\u8a2d\u554f\uff09\u30a4\u30e1\u30fc\u30b8<\/h2>\n<p>\u591a\u6570\u306e\u8a55\u4fa1\u9805\u76ee\u304b\u3089\u3001\u3044\u304f\u3064\u304b\u306e\u9805\u76ee\u3092\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u63d0\u793a\u3057\u307e\u3059\u3002\u56de\u7b54\u8005\u306f\u3001\u305d\u306e\u4e2d\u3067\u300c\u6700\u3082\u91cd\u8981\u306a\u3082\u306e\u300d\u300c\u6700\u3082\u91cd\u8981\u3067\u306a\u3044\u3082\u306e\u300d\u3092\u305d\u308c\u305e\u308c1\u3064\u305a\u3064\u9078\u629e\u3057\u3001\u3053\u308c\u3092\u8907\u6570\u56de\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002\u4e00\u5ea6\u306b\u63d0\u793a\u3059\u308b\u9805\u76ee\u6570\u3068\u8cea\u554f\u6570\u306f\u3001\u8a55\u4fa1\u9805\u76ee\u306e\u7dcf\u6570\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u6570\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u5404\u9805\u76ee\u304c\u300c\u6700\u3082\u91cd\u8981\u300d\u300c\u6700\u3082\u91cd\u8981\u3067\u306a\u3044\u300d\u3068\u56de\u7b54\u3055\u308c\u305f\u5272\u5408\u304b\u3089\u3001\u9805\u76ee\u3054\u3068\u306e\u8a55\u4fa1\u5f97\u70b9\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\uff08\u9078\u629e\u80a2\u8868\u73fe\u306f\u8abf\u67fb\u76ee\u7684\u306b\u5fdc\u3058\u3066\u5909\u66f4\u53ef\u80fd\uff09\n\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnTopS hp_mgnBtmSS\">\n<div class=\"el_colOne\">\n\t\t\t\t\t<img decoding=\"async\" class=\"hp_mgnAuto0\" src=\"\/service\/assets\/lower\/data-analysis\/maximum-difference\/image_001.png\" alt=\"MaxDiff\u6cd5\u306e\u8a2d\u554f\u30a4\u30e1\u30fc\u30b81\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<p class=\"hp_txtAlnC hp_mgnTopSS\">\u56f31<\/p>\n<p class=\"hp_mgnTopM\">\u56de\u7b54\u8005\u306f\u63d0\u793a\u3055\u308c\u305f\u9805\u76ee\u306e\u4e2d\u304b\u3089\u300c\u6700\u3082\u3007\u3007\u306a\u9805\u76ee\u300d\u300c\u6700\u3082\u3007\u3007\u3067\u306a\u3044\u9805\u76ee\u300d\u3092\u5358\u7d14\u306b\u9078\u629e\u3059\u308b\u3060\u3051\u306e\u305f\u3081\u3001\u5c3a\u5ea6\u6cd5\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u3088\u308a\u91cd\u8981\u306a\u8981\u7d20\u3001\u3088\u308a\u91cd\u8981\u3067\u306a\u3044\u8981\u7d20\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u6052\u5e38\u548c\u6cd5\u3068\u6bd4\u8f03\u3057\u305f\u5834\u5408\u306f\u3001\u8cea\u7684\u306a\u56de\u7b54\u8ca0\u8377\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u968e\u5c64\u30d9\u30a4\u30ba\u6cd5\u3092\u7528\u3044\u3066\u5404\u56de\u7b54\u8005\u306e\u30b9\u30b3\u30a2\u3092\u63a8\u5b9a\u3059\u308b\u305f\u3081\u3001\u7279\u306b\u8a55\u4fa1\u9805\u76ee\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u4e00\u5bfe\u6bd4\u8f03\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u56de\u7b54\u306e\u91cf\u7684\u306a\u8ca0\u8377\u304c\u8efd\u304f\u3001\u56de\u7b54\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\n\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnTopS hp_mgnBtmSS\">\n<div class=\"el_colOne\">\n\t\t\t\t\t<img decoding=\"async\" class=\"hp_mgnAuto0\" src=\"\/service\/assets\/lower\/data-analysis\/maximum-difference\/image_002.png\" alt=\"MaxDiff\u6cd5\u306e\u8a2d\u554f\u30a4\u30e1\u30fc\u30b82\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<p class=\"hp_txtAlnC hp_mgnTopSS\">\u56f32<\/p>\n<\/section>\n<section class=\"el_txt hp_txtGray hp_mgnTopLL\" id=\"Index04\">\n<h2 class=\"el_ttlLv2_type2\">\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u72a0\u7272\u306b\u3067\u304d\u308b\u8981\u7d20\uff08\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\uff09\u3092\u8e0f\u307e\u3048\u305f\u6a5f\u80fd\u306e\u512a\u5148\u9806\u4f4d\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3044\u3002<\/p>\n<h3 class=\"el_ttlLv3 hp_mgnTopS hp_mgnBtmSS\">\u5177\u4f53\u7684\u306a\u6d3b\u7528\u30b7\u30fc\u30f3<\/h3>\n<p>\u65b0\u3057\u3044\u30c7\u30b8\u30bf\u30eb\u30ab\u30e1\u30e9\u306e\u88fd\u54c1\u4f01\u753b\u306b\u7740\u624b\u3057\u305f\u96fb\u6a5f\u30e1\u30fc\u30ab\u30fcA\u793e\u3002\u30e6\u30fc\u30b6\u304c\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u3059\u3079\u3066\u642d\u8f09\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u3069\u3046\u3057\u3066\u3082\u9ad8\u4fa1\u683c\u6a5f\u306b\u306a\u308a\u304c\u3061\u3067\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u30e6\u30fc\u30b6\u306e\u6c42\u3081\u308b\u6a5f\u80fd\u306e\u512a\u5148\u9806\u4f4d\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30b9\u30da\u30c3\u30af\u306e\u7d5e\u308a\u8fbc\u307f\u3092\u884c\u3044\u305f\u3044\u3002\n\t\t\t<\/p>\n<\/section>\n<section class=\"el_txt hp_txtGray hp_mgnTopLL\" id=\"Index05\">\n<h2 class=\"el_ttlLv2_type2\">\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u4f8b<\/h2>\n<p>\u81ea\u793e\u3084\u7af6\u5408\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u898b\u6975\u3081\u3082\u884c\u3044\u3001\u88fd\u54c1\u958b\u767a\u306e\u65b9\u5411\u6027\u306e\u53c2\u8003\u306b\u3057\u305f\u3044\u3002<\/p>\n<h3 class=\"el_ttlLv3 hp_mgnTopS hp_mgnBtmSS\">\u30c7\u30b8\u30ab\u30e1\u6a5f\u80fd\u306e\u91cd\u8996\u70b9<\/h3>\n<p>\u6b21\u306b\u30c7\u30b8\u30ab\u30e1\u3092\u8cb7\u3046\u6642\u306b\u300c\u6700\u3082\u91cd\u8996\u3059\u308b\u3082\u306e\u300d\u3068\u300c\u6700\u3082\u91cd\u8996\u3057\u306a\u3044\u3082\u306e\u300d\u3092\u305d\u308c\u305e\u308c1\u3064\u305a\u3064\u8074\u53d6\u3057\u3001\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u6a5f\u80fd\u3068\u72a0\u7272\u306b\u3067\u304d\u308b\u6a5f\u80fd\u306e\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3002\n\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnTopS hp_mgnBtmSS\">\n<div class=\"el_colOne\">\n\t\t\t\t\t<img decoding=\"async\" class=\"hp_mgnAuto0\" src=\"\/service\/assets\/lower\/data-analysis\/maximum-difference\/image_003.png\" alt=\"MaxDiff\u6cd5\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u4f8b\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<p class=\"hp_mgnTopM\">\u203b1\uff1a\u203bJordan Louviere\u7b49\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u305f\u30c7\u30fc\u30bf\u8a08\u6e2c\u304a\u3088\u3073\u8a08\u7b97\u65b9\u6cd5\uff08Louviere, 1991, 1992; Louviere, Finn, and Timmermans, 1994; Finn &amp; Louviere, 1995; Louviere, Swait, and Anderson, 1995; McIntosh and Louviere, 2002\uff09\u3002\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u306e\u8003\u3048\u65b9\u3092\u5fdc\u7528\u3057\u305f\u3082\u306e\u3067\u3001\u5c5e\u6027\u9593\u306e\u91cd\u8981\u5ea6\u3092\u6570\u5024\u5316\u3059\u308b\u624b\u6cd5\u3002<\/p>\n<\/section><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MaxDiff\u6cd5 MaxDiff\uff08Maximum Difference\uff09\u6cd5\u203b1\u306f\u3001\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u751f\u6d3b\u8005\u306e\u55dc\u597d\u3084\u9078\u597d\u306e\u5dee\u3092\u3088\u308a\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8074\u53d6\u65b9\u6cd5\u3067\u3059\u3002 MaxDiff\u6cd5\u306e\u7279\u9577 \u6d3b\u7528\u30b7\u30fc\u30f3 \u8abf\u67fb\u753b\u9762\uff08\u8a2d\u554f\uff09\u30a4\u30e1\u30fc\u30b8 \u6d3b\u7528\u4e8b\u4f8b \u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u4f8b MaxDiff\u6cd5\u3092\u8a73\u3057\u304f\u307f\u308b MaxDiff\u6cd5\u306e\u7279\u9577 \u6d3b\u7528\u30b7\u30fc\u30f3 \u8abf\u67fb\u753b\u9762\uff08\u8a2d\u554f\uff09\u30a4\u30e1\u30fc\u30b8 \u6d3b\u7528\u4e8b\u4f8b \u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u4f8b MaxDiff\u6cd5\u306e\u7279\u9577 \u591a\u6570\u306e\u8a55\u4fa1\u9805\u76ee\u306e\u9806\u4f4d\u4ed8\u3051\u304c\u53ef\u80fd \u91cd\u8996\u5ea6\u3001\u9078\u597d\u5ea6\u306a\u3069\u306e\u8a55\u4fa1\u306e\u5dee\u304c\u9805\u76ee\uff08\u30a2\u30a4\u30c6\u30e0\uff09\u9593\u3001\u56de\u7b54\u8005\u9593\u3067\u3088\u308a\u9855\u8457\u306b \u56de\u7b54\u8005\u306b\u4e0e\u3048\u308b\u30d0\u30a4\u30a2\u30b9\u304c\u5c11\u306a\u304f\u3001\u56fd\u969b\u8abf\u67fb\u306b\u3082\u6700\u9069 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