{"id":592,"date":"2023-04-04T10:43:08","date_gmt":"2023-04-04T01:43:08","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?page_id=592"},"modified":"2026-02-26T10:59:35","modified_gmt":"2026-02-26T01:59:35","slug":"branding-kpi-continuation-survey","status":"publish","type":"page","link":"https:\/\/www.macromill.com\/service\/online-research\/branding-kpi-continuation-survey\/","title":{"rendered":"\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u7d99\u7d9a\u8abf\u67fb\uff09"},"content":{"rendered":"<div class=\"mdl_hm_clm_mv un_keyvisual_fix hp_fix add_form\">\n  <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/digital_marketing_research_reltime-research.jpg\" alt=\"bg\"><\/p>\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb<br \/><span class=\"hp_txtSizeSS\">&#8211; \u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u7d99\u7d9a\u8abf\u67fb &#8211;<\/span><\/p>\n<div class=\"form_box\" id=\"mv_form_box\">\n\t\t<script><\/script><br \/>\n\t\t<noscript><br \/>\n\t\t\t<iframe id=\"mv_form_frame\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"child-iframe\" src=\"https:\/\/info.macromill.com\/l\/864792\/2026-01-24\/qq4763\"><\/iframe><br \/>\n\t\t<\/noscript>\n\t<\/div>\n<\/div>\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<div class=\"lo_mgnBtmM\">\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u30fb\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u5ea6\u3068\u3044\u3063\u305f\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6307\u6a19\u300d\u3092\u9ad8\u983b\u5ea6\u3067\u53d6\u5f97\u3057\u3001\u30de\u30af\u30ed\u30df\u30eb\u30aa\u30ea\u30b8\u30ca\u30eb\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff08millBoard\uff09\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/p><\/div>\n<h2 class=\"mdl_hm_title_level_4\">\u7279\u9577<\/h2>\n<p class=\"mdl_hm_cv_title lo_mgnTopS lo_mgnBtm0 hp_txtGray hp_txtBold\">\u65ad\u7d9a\u7684\u3067\u306a\u304f\u6642\u7cfb\u5217\u3067KPI\u306e\u5909\u5316\u304c\u30a6\u30a9\u30c3\u30c1\u53ef\u80fd<\/p>\n<div>\n<div class=\"mdl_hm_clm_block_01_left lo_mgnTopSS\">\n<div class=\"details\">\n<div>\n            \u5f93\u6765\u3067\u306f\u5e83\u544a\u51fa\u7a3f\u306b\u4f34\u3046\u614b\u5ea6\u5909\u5bb9\u52b9\u679c\u3092\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u524d\u5f8c\u306a\u3069\u65ad\u7d9a\u7684\u306b\u3057\u304b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002 \u3057\u304b\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb\u3092\u6d3b\u7528\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u671f\u9593\u4e2d\u3082\u9023\u7d9a\u7684\u306b\u6d88\u8cbb\u8005\u610f\u8b58\u306e\u5909\u5316\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>            \u3053\u308c\u306b\u3088\u308a\u3001\u5404\u65bd\u7b56\u3068\u6d88\u8cbb\u8005\u610f\u8b58\u306e\u5909\u5316\u304c\u3069\u306e\u3088\u3046\u306b\u9023\u52d5\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002\n          <\/p><\/div>\n<\/p><\/div>\n<p>        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_001-40.png\" alt=\"image\">\n      <\/div>\n<\/p><\/div>\n<p class=\"mdl_hm_cv_title lo_mgnTopS lo_mgnBtm0 hp_txtGray hp_txtBold\">\u81ea\u52d5\u96c6\u8a08\u306b\u3088\u308a\u30c7\u30fc\u30bf\u63d0\u4f9b\u304c\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b<\/p>\n<div>\n<div class=\"mdl_hm_clm_block_01_left lo_mgnTopSS\">\n<div class=\"details\">\n<div>\n            \u7d0d\u54c1\u30c7\u30fc\u30bf\u306f\u3001\u30de\u30af\u30ed\u30df\u30eb\u30aa\u30ea\u30b8\u30ca\u30eb\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff08millBoard\uff09\u3067\u81ea\u52d5\u96c6\u8a08\u3057\u63d0\u4f9b\u3057\u307e\u3059\u3002<br \/>\n            \u305d\u306e\u305f\u3081\u3001\u8abf\u67fb\u7d50\u679c\u3092\u56de\u53ce\u5b8c\u4e86\u3057\u305f\u7fcc\u65e5\u306b\u306f\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002\n          <\/div>\n<\/p><\/div>\n<p>        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_002-45.png\" alt=\"image\">\n      <\/div>\n<\/p><\/div>\n<p class=\"mdl_hm_cv_title lo_mgnTopS lo_mgnBtm0 hp_txtGray hp_txtBold\">\u610f\u8b58\u30c7\u30fc\u30bf\u3068\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u91cd\u306d\u3066\u628a\u63e1\u3067\u304d\u308b<\/p>\n<div>\n<div class=\"mdl_hm_clm_block_01_left lo_mgnTopSS lo_mgnBtmM\">\n<div class=\"details\">\n<div>\n            TV\u30c7\u30fc\u30bf\uff08GRP\uff09\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c7\u30fc\u30bf\u3001\u305d\u306e\u4ed6\u5404\u7a2eSNS\u30c7\u30fc\u30bf\u306a\u3069\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u4ee5\u5916\u306e\u591a\u5c90\u306b\u308f\u305f\u308b\u30c7\u30fc\u30bf\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u30c7\u30fc\u30bf\u3068\u5916\u90e8\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u6307\u6a19\u3068\u610f\u8b58\u5909\u5316\u306e\u95a2\u4fc2\u6027\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\n          <\/div>\n<\/p><\/div>\n<p>        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_003-39.png\" alt=\"image\">\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"gray\">\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<h2 class=\"mdl_hm_title_level_3 hp_txtBlack lo_mgnTopM\">\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<div>\n<div class=\"mdl_hm_clm_block_01_left\">\n<div class=\"details details-fix\">\n<p class=\"title\">Case 1<br \/>\u5916\u56e0\u6027\u3092\u8e0f\u307e\u3048\u305fKPI\u306e\u5909\u5316\u3092\u30a6\u30a9\u30c3\u30c1<\/p>\n<div>\n              \u5e83\u544a\u51fa\u7a3f\u91cf\u3068\u6d88\u8cbb\u8005\u610f\u8b58\u306e\u4e21\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u3092\u91cd\u306d\u3066\u307f\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u51fa\u7a3f\u306e\u524d\u5f8c\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u610f\u8b58\u306e\u5909\u5316\u3092\u6bd4\u8f03\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u51fa\u7a3f\u91cf\u5897\u6e1b\u306b\u3088\u308b\u6d88\u8cbb\u8005\u610f\u8b58\uff08\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3084\u597d\u610f\u5ea6\u7b49\uff09\u3078\u306e\u5f71\u97ff\u3084\u3001\u51fa\u7a3f\u5f8c\u306e\u6b8b\u5b58\u52b9\u679c\u7b49\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n              \u4f8b\uff09TVCM\u306e\u51fa\u7a3f\u91cf\u3092\u5f8c\u534a\u3067\u6e1b\u5c11\u3055\u305b\u305f\u5834\u5408\u306b\u3001\u52b9\u679c\u306f\u305d\u306e\u307e\u307e\u7dad\u6301\u3059\u308b\u306e\u304b\uff1f\u7b49\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<dl class=\"mdl_hm_list_dl_01 el_simpleBlock_blue hp_boxBgWhite\">\n<dt class=\"hp_txtBlack hp_txtBold\">Point<\/dt>\n<dd class=\"lo_mgnBtm0\">\n<div class=\"mdl_hm_list_01 lo_mgnBtmS\">\n<ul>\n<li>\u6027\u30fb\u5e74\u4ee3\u7b49\u306e\u5c5e\u6027\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u6bce\u306e\u610f\u8b58\u5909\u5316\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<li>GRP\u3084SNS\u30c7\u30fc\u30bf\u3001CRM\u30c7\u30fc\u30bf\u306a\u3069\u5404\u7a2e\u30c7\u30fc\u30bf\u3092\u540c\u4e00\u753b\u9762\u3067\u63cf\u753b\u3067\u304d\u308b\u3002<\/li>\n<\/ul><\/div>\n<div class=\"hp_txtAlnC\">\n            <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_004-32.png\" alt=\"image\">\n          <\/div>\n<\/dd>\n<\/dl>\n<div class=\"lo_mgnTopM\">\n<div class=\"mdl_hm_clm_block_01_left\">\n<div class=\"details details-fix\">\n<p class=\"title\">Case 2<br \/>\u65bd\u7b56\u671f\u9593\u4e2d\u306e\u52b9\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u30a6\u30a9\u30c3\u30c1\u3057PDCA\u3092\u56de\u3059<\/p>\n<div>\n              \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306bKPI\u306e\u5909\u5316\u3092\u30a6\u30a9\u30c3\u30c1\u3057\u65bd\u7b56\u52b9\u679c\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3067\u304d\u308bKPI\u306e\u52d5\u5411\u306b\u5fdc\u3058\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u306b\u65bd\u7b56\u306e\u6539\u5584\u3092\u884c\u3063\u305f\u308a\u3001\u8ffd\u52a0\u306e\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3093\u3060\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<dl class=\"mdl_hm_list_dl_01 el_simpleBlock_blue hp_boxBgWhite lo_mgnBtmM\">\n<dt class=\"hp_txtBlack hp_txtBold\">Point<\/dt>\n<dd class=\"lo_mgnBtm0\">\n<div class=\"mdl_hm_list_01 lo_mgnBtmS\">\n<ul>\n<li>\u671f\u4e2d\u306bPDCA\u3092\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5358\u4f53\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u3063\u3066\u3082\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff08TVCM\u306e\u52b9\u679c\u3092\u3082\u3068\u306b\u3057\u305f\u3001\u6a5f\u52d5\u6027\u306e\u9ad8\u3044Web\u65bd\u7b56\u306e\u6539\u5584\u30fb\u8ffd\u52a0\u5b9f\u65bd\u306e\u691c\u8a0e\u306a\u3069\uff09<\/li>\n<\/ul><\/div>\n<div class=\"hp_txtAlnC\">\n            <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_005-23.png\" alt=\"image\">\n          <\/div>\n<\/dd>\n<\/dl><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<h2 class=\"mdl_hm_title_level_3 hp_txtBlack lo_mgnTopM\">\u6599\u91d1<\/h2>\n<p class=\"\">\n      \u304a\u60a9\u307f\u306b\u5408\u308f\u305b\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u304a\u898b\u7a4d\u3092\u63d0\u6848\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<br \/>\u4e0b\u8a18\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002\n    <\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n    <script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.6.3\/jquery.min.js\"><\/script><\/p>\n<div id=\"contactBlock\" class=\"\">\n<h2>\u304a\u554f\u3044\u5408\u308f\u305b\u30fb\u898b\u7a4d\u3082\u308a\u4f9d\u983c<\/h2>\n<p class=\"hp_txtAlnC\"><span class=\"notice_red\">*<\/span>\u30de\u30fc\u30af\u306e\u3064\u3044\u3066\u3044\u308b\u7b87\u6240\u306f\u5168\u3066\u3054\u5165\u529b\u304f\u3060\u3055\u3044\u3002<\/p>\n<div id=\"pardot-form\" class=\"lo_mgnTopS\">\n        <script><\/script><br \/>\n        <noscript><br \/>\n          <iframe id=\"iframe_indexBlog\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2023-04-25\/prhdhv\" scrolling=\"no\"><\/iframe><br \/>\n        <\/noscript>\n      <\/div>\n<p>      <script type=\"text\/javascript\">\n        (function($) {\n          var form = 'https:\/\/info.macromill.com\/l\/864792\/2023-04-25\/prhdhv';\n          var params = window.location.search;\n          var pardotForm = $('#pardot-form script');\n          console.log(pardotForm);\n          var iframe = document.createElement('iframe');\n          iframe.setAttribute('id', 'iframe_indexBlog');\n          iframe.setAttribute('src', form + params);\n          iframe.setAttribute('width', '100%');\n          iframe.setAttribute('type', 'text\/html');\n          iframe.setAttribute('frameborder', 0);\n          iframe.setAttribute('allowTransparency', 'true');\n          iframe.style.border = '0';\n          pardotForm[0].parentElement.replaceChild(iframe, pardotForm[0]);\n          $(window).on('message', function(event){\n            $('#'+event.originalEvent.data['slug']).css(\n            {\n              'width': '100%',\n              'height': event.originalEvent.data['height']\n            });\n          });\n        })(jQuery);\n      <\/script>\n    <\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb- \u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u7d99\u7d9a\u8abf\u67fb &#8211; 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