{"id":246,"date":"2023-03-17T10:38:48","date_gmt":"2023-03-17T01:38:48","guid":{"rendered":"http:\/\/local.acro2023_macromill_wp\/service\/?page_id=246"},"modified":"2026-02-26T10:52:00","modified_gmt":"2026-02-26T01:52:00","slug":"advertising-effect-measurement","status":"publish","type":"page","link":"https:\/\/www.macromill.com\/service\/digital-data\/advertising-effect-measurement\/","title":{"rendered":"\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a"},"content":{"rendered":"<div class=\"mdl_hm_clm_mv un_keyvisual_fix hp_fix add_form\">\n  <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-001-9.png\" alt=\"bg\"><\/p>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a<br \/>\n    <span class=\"hp_txtSizeSSSS\">AccessMill\u00ae Brand Lift Survey<\/span><\/p>\n<div class=\"form_box\" id=\"mv_form_box\">\n\t\t<script><\/script><br \/>\n\t\t<noscript><br \/>\n\t\t\t<iframe id=\"mv_form_frame\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"child-iframe\" src=\"https:\/\/info.macromill.com\/l\/864792\/2026-01-24\/qq4763\"><\/iframe><br \/>\n\t\t<\/noscript>\n\t<\/div>\n<\/div>\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<h2 class=\"mdl_hm_title_level_3 hp_txtBlack\">\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u306f\u660e\u3089\u304b\u306b\u3067\u304d\u306a\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3092\u81ea\u7531\u306b\u6e2c\u5b9a\u53ef\u80fd<\/h2>\n<p>\n\t\t\t\u5e83\u544a\u306e\u914d\u4fe1\u6570\u3084\u30af\u30ea\u30c3\u30af\u6570\u3001Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u306a\u3069\u3092\u305d\u308c\u305e\u308c\u306e\u7ba1\u7406\u753b\u9762\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u3066\u3082\u3001\u305d\u308c\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u8a8d\u77e5\u306b\u3069\u3046\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u3069\u3046\u5909\u5316\u3055\u305b\u305f\u306e\u304b\u307e\u3067\u3092\u7aba\u3044\u77e5\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002<br \/>\n\t\t\t\u69d8\u3005\u306a\u5a92\u4f53\u306e\u30ed\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u4e2d\u9593\u6307\u6a19\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\n\t\t<\/p>\n<h2 class=\"mdl_hm_title_level_3 hp_txtBlack lo_mgnTopM\">\u3053\u306e\u3088\u3046\u306a\u65b9\u306b<\/h2>\n<div class=\"mdl_hm_clm_block_22 lo_mgnBtmM\">\n<div class=\"inBox\">\n<div class=\"top\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-007-6.png\" style=\"width:auto;\" class=\"lo_mgnTopS\">\n\t\t\t\t<\/div>\n<div class=\"detail\">\n<p class=\"title un_like_text2\">\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5a92\u4f53\u5225\u306b\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u77e5\u308a\u305f\u3044<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"inBox\">\n<div class=\"top\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-008-8.png\" style=\"width:auto;\" class=\"lo_mgnTopS\">\n\t\t\t\t<\/div>\n<div class=\"detail\">\n<p class=\"title un_like_text2\">KPI\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u6d41\uff5e\u4e0b\u6d41\u6bb5\u968e\u3078\u306e\u9077\u79fb\u306e\u5185\u8a33\u3092\u3088\u308a\u8a73\u3057\u304f\u898b\u305f\u3044<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"inBox\">\n<div class=\"top\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-005-11.png\" style=\"width:auto;\" class=\"lo_mgnTopS\">\n\t\t\t\t<\/div>\n<div class=\"detail\">\n<p class=\"title un_like_text2\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306b\u6700\u9069\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u628a\u63e1\u3057\u305f\u3044<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"mdl_hm_title_level_4 lo_mgnTopM hp_txtGray\">\u7279\u9577<\/h2>\n<div class=\"un_feature hp_mgnTopS\">\n<div class=\"un_feature_icon\">\n\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-check.png\" class=\"un_feature_icon_img\">\n\t\t\t<\/div>\n<div>\n<p class=\"mdl_hm_cv_title lo_mgnBtm0 hp_txtBold\">\u696d\u754c\u6700\u5927\u7d1a\u306e\u30d1\u30cd\u30eb\u6570<\/p>\n<p class=\"lo_mgnTopSS\">\n\t\t\t\t\t\u56fd\u5185\u6700\u5927\u898f\u6a21\u3092\u8a87\u308b\u30e2\u30cb\u30bf130\u4e07\u4eba\u306e\u30ed\u30b0\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3002 PC\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30a2\u30d7\u30ea\u306e\u30ed\u30b0\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002 \u81ea\u793e\u7ba1\u7406\u3059\u308b\u30e2\u30cb\u30bf\u30fc\u306e\u70ba\u3001\u5727\u5012\u7684\u306b\u591a\u3044\u30b5\u30f3\u30d7\u30eb\u6570\u3067\u3059\u3002<br \/>\n\t\t\t\t\t\u6628\u4eca\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306b\u914d\u616e\u3057\u305f\u8a08\u6e2c\u624b\u6cd5\u3092\u4fdd\u6709\u3057\u3066\u304a\u308a\u307e\u3059\u3002\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"un_feature hp_mgnTopS\">\n<div class=\"un_feature_icon\">\n\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-check.png\" class=\"un_feature_icon_img\">\n\t\t\t<\/div>\n<div>\n<p class=\"mdl_hm_cv_title lo_mgnBtm0 hp_txtBold\">\u500b\u4eba\u3092\u7279\u5b9a\u3057\u306a\u3044\u6e2c\u5b9a\u65b9\u6cd5\u3068\u6e2c\u5b9a\u7cbe\u5ea6\u306e\u9ad8\u3055<\/p>\n<p class=\"lo_mgnTopSS\">\n\t\t\t\t\t\u9ad8\u5ea6\u306a\u63a5\u89e6\u30fb\u975e\u63a5\u89e6\u6e2c\u5b9a\u6280\u8853\u3092\u4fdd\u6709\u3002\u5206\u6790\u5bfe\u8c61\u306e\u30d0\u30a4\u30a2\u30b9\u88dc\u6b63\u306a\u3069\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u5408\u308f\u305b\u3066\u3001\u3088\u308a\u6b63\u78ba\u306a\u6e2c\u5b9a\u7d50\u679c\u3092\u63d0\u4f9b\u3044\u305f\u3057\u307e\u3059\u3002\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"un_feature hp_mgnTopS\">\n<div class=\"un_feature_icon\">\n\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-check.png\" class=\"un_feature_icon_img\">\n\t\t\t<\/div>\n<div>\n<p class=\"mdl_hm_cv_title lo_mgnBtm0 hp_txtBold\">\u591a\u69d8\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u57fa\u76e4\u3067\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd<\/p>\n<p class=\"lo_mgnTopSS\">\n\t\t\t\t\t\u65e5\u672c\u3067\u552f\u4e00\u3001\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\u8a8d\u5b9a\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u5a92\u4f53\u3092\u306f\u3058\u3081\u3001\u3042\u3089\u3086\u308b\u5a92\u4f53\u3067\u8a08\u6e2c\u304c\u3067\u304d\u307e\u3059\u3002\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"un_feature hp_mgnTopS lo_mgnBtmM\">\n<div class=\"un_feature_icon\">\n\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image-check.png\" class=\"un_feature_icon_img\">\n\t\t\t<\/div>\n<div>\n<p class=\"mdl_hm_cv_title lo_mgnBtm0 hp_txtBold\">\u8c4a\u5bcc\u306a\u5b9f\u7e3e<\/p>\n<p class=\"lo_mgnTopSS\">\n\t\t\t\t\t\u5e74\u95932000\u4ef6\u4ee5\u4e0a\u306e\u8c4a\u5bcc\u306a\u5b9f\u7e3e\u304c\u3042\u308b\u305f\u3081\u3001\u304a\u5ba2\u69d8\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308bKPI\u306b\u5408\u308f\u305b\u305f\u8abf\u67fb\u8a2d\u8a08\u3001\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u00a0\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"mdl_hm_title_level_3 lo_mgnBtmS\">\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3001\u4e2d\u9593\u6307\u6a19\u3092\u81ea\u7531\u306b\u6e2c\u5b9a\u53ef\u80fd<\/h2>\n<div class=\"hp_txtAlnC\">\n\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/advertising-effect-measurement-005.png\" style=\"width:100%;max-width:800px;\" class=\"\">\n\t\t<\/div>\n<h2 class=\"mdl_hm_title_level_3 hp_mgnTopS\">\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u306e\u91cd\u8981\u6027<\/h2>\n<p>\n\t\t\t\u5e83\u544a\u306e\u914d\u4fe1\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u8a8d\u77e5\u3092\u7372\u5f97\u3057\u30df\u30c9\u30eb\u30d5\u30a1\u30cd\u30eb\u3078\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u80b2\u6210\u3067\u304d\u305f\u304b\u306a\u3069\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u4e2d\u9593\u6307\u6a19\u3092\u6e2c\u5b9a\u3057\u3001\u5e83\u544a\u306e\u6b63\u3057\u3044\u52b9\u679c\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n\t\t<\/p>\n<div class=\"hp_txtAlnC\">\n\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/advertising-effect-measurement-006.png\" style=\"width:100%;max-width:800px;\" class=\"lo_mgnTopS\">\n\t\t<\/div>\n<p class=\"lo_mgnTopS\">\n\t\t\t\u69d8\u3005\u306a\u5e83\u544a\u5a92\u4f53\u306b\u304a\u3044\u3066\u30a2\u30af\u30c1\u30e5\u30a2\u30eb\u30d9\u30fc\u30b9\u3067\u5e83\u544a\u63a5\u89e6\u3092\u6e2c\u5b9a\u3059\u308b\u6280\u8853\u3092\u4fdd\u6709\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u00a0<br \/>\n\t\t\t\u307e\u305f\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30b9\u30ad\u30fc\u30e0\u3092\u3054\u7528\u610f\u3057\u3066\u304a\u308a\u307e\u3059\u3002\n\t\t<\/p>\n<div class=\"hp_txtAlnC\">\n\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/advertising-effect-measurement-007.jpg\" style=\"width:100%;max-width:600px;\" class=\"lo_mgnTopS lo_mgnBtmM\">\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"gray\">\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<h2 class=\"mdl_hm_title_level_3 hp_txtBlack lo_mgnTopM\">\u77e5\u308a\u305f\u3044\u60c5\u5831\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/h2>\n<p>\n\t\t\t\t\u57fa\u672c\u306e\u52b9\u679c\u6e2c\u5b9a\u8abf\u67fb\u306b\u52a0\u3048\u3066\u3001\u8a08\u6e2c\u7bc4\u56f2\u306e\u62e1\u5927\u3084\u3001\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\t\t\t\t\u203b\u8a73\u3057\u304f\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002\n\t\t\t<\/p>\n<h3 class=\"lo_mgnTopS\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c1<\/h3>\n<p>\n\t\t\t\t\u30c7\u30d0\u30a4\u30b9\u3001\u5a92\u4f53\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c1\u3092\u8a08\u6e2c\u53ef\u80fd\u3002\n\t\t\t<\/p>\n<h3 class=\"lo_mgnTopS\">AccessMill Bias <\/h3>\n<p class=\"lo_mgnBtmM\">\n\t\t\t\t\u5e83\u544a\u63a5\u89e6\u6709\u7121\u4ee5\u5916\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u5909\u3048\u308b\u3053\u3068\u3067\u3001\u540c\u8cea\u6027\u3092\u62c5\u4fdd\u3057\u305f\u691c\u8a3c\u304c\u53ef\u80fd\u3002\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"post_mod\">\n<div class=\"lo_service_body\">\n<h2 class=\"mdl_hm_title_level_3 hp_txtBlack lo_mgnTopM\">\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<h3 class=\"mdl_hm_title_level_4 hp_txtGray lo_mgnTopS lo_mgnBtmSS\">\uff081\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5a92\u4f53\u5225\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u77e5\u308a\u305f\u3044<\/h3>\n<p>\n\t\t\t\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u8a55\u4fa1\u3092\u884c\u3044\u3001\u5e83\u544a\u306e\u30ea\u30fc\u30c1\u72b6\u6cc1\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u72b6\u6cc1\u3092\u6e2c\u5b9a\u3002\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u52b9\u679c\u306e\u53ef\u8996\u5316\u3001\u6700\u9069\u306a\u63a5\u89e6\u56de\u6570\u306e\u53ef\u8996\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002\n\t\t<\/p>\n<div class=\"hp_txtAlnC\">\n\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/advertising-effect-measurement-008.png\" style=\"width:100%;max-width:800px;\" class=\"lo_mgnTopS\">\n\t\t<\/div>\n<p class=\"lo_mgnTopSS hp_txtAlnC\">YouTube\u306f\u6bb5\u968e\u7684\u306b\u5897\u3048\u3066\u3044\u304d\u3001TVCM\u306f2\u56de\u76ee\u306e\u63a5\u89e6\u3067\u30d4\u30fc\u30af\u3092\u8fce\u3048\u3066\u3044\u308b<\/p>\n<h3 class=\"mdl_hm_title_level_4 hp_txtGray lo_mgnTopS 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class=\"hp_txtAlnC\">\n\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/advertising-effect-measurement-009.png\" style=\"width:100%;max-width:800px;\" class=\"lo_mgnTopS\">\n\t\t<\/div>\n<p class=\"lo_mgnTopSS hp_txtAlnC\">\u30e1\u30c7\u30a3\u30a2\u5225\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30d5\u30a1\u30cd\u30eb\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3053\u3068\u304c\u53ef\u8996\u5316\u3055\u308c\u305f<\/p>\n<div class=\"hp_txtAlnC\">\n\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/advertising-effect-measurement-010.png\" style=\"width:100%;max-width:800px;\" class=\"lo_mgnTopS\">\n\t\t<\/div>\n<p class=\"lo_mgnTopSS hp_txtAlnC\">\u5a92\u4f53\u5225\u306b\u8ab2\u984c\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u305f<\/p>\n<h3 class=\"mdl_hm_title_level_4 hp_txtGray lo_mgnTopS 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