{"id":898,"date":"2019-12-24T13:55:56","date_gmt":"2019-12-24T04:55:56","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/knowledge-blog\/898"},"modified":"2025-12-25T16:35:31","modified_gmt":"2025-12-25T07:35:31","slug":"marketer-column-008","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-008\/","title":{"rendered":"\u7b2c4\u56de\u300e\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u8853\uff084\uff09pLSA\uff08\u78ba\u7387\u7684\u6f5c\u5728\u610f\u5473\u89e3\u6790\uff09\u3092\u4f7f\u3063\u3066\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3092\u3057\u3066\u307f\u3088\u3046"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\">\n\t<\/div>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<section class=\"hp_mgnTopL\" id=\"Index01\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u9867\u5ba2\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3092\u6349\u3048\u3089\u308c\u308b\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u4f5c\u308d\u3046<\/h2>\n<p>\n\t\t\t\t\t\t\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u738b\u9053\u304c\u9867\u5ba2\u3092\u4f3c\u305f\u8005\u540c\u58eb\u306e\u96c6\u56e3\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5206\u5272\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002\u5168\u9867\u5ba2\u3092\u5341\u628a\u4e00\u7d61\u3052\u306b\u6271\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u540c\u8cea\u96c6\u56e3\u306b\u5206\u3051\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u4f7f\u3044\u5206\u3051\u308b\u65b9\u304c\u52b9\u679c\u304c\u5927\u304d\u3044\u306e\u306f\u3044\u3046\u307e\u3067\u3082\u306a\u3044\u3002\u5e74\u4ee3\u6027\u5225\u3084\u30ab\u30fc\u30c9\u30e9\u30f3\u30af\u5225\u306a\u3069\u30d3\u30b8\u30cd\u30b9\u5074\u306e\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u884c\u3046\u3053\u3068\u3082\u591a\u3044\u304c\u3001\u9867\u5ba2\u306e\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3082\u3088\u304f\u884c\u308f\u308c\u308b\u3002\u305d\u306e\u969b\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u304c\u975e\u968e\u5c64\u7684\u306a\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u306e\u624b\u6cd5\u3067\u3042\u308bk-means\u3067\u3042\u308b\u3002k-means\u306f\u3042\u3089\u304b\u3058\u3081\u3044\u304f\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u3051\u305f\u3044\u304b\u3092\u5206\u6790\u8005\u304c\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u6063\u610f\u6027\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u8a08\u7b97\u304c\u65e9\u304f\u3001\u6bd4\u8f03\u7684\u89e3\u91c8\u3057\u3084\u3059\u3044\u30af\u30e9\u30b9\u30bf\u30fc\u304c\u4f5c\u308c\u308b\u306e\u3067\u3088\u304f\u5229\u7528\u3055\u308c\u308b\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\tk-means\u3067\u306f\u3001\u3042\u308b1\u4eba\u306e\u9867\u5ba2\u306f\u5fc5\u305a\u3069\u3053\u304b\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u300c\uff11\u3064\u306b\u3060\u3051\u300d\u6240\u5c5e\u3059\u308b\u3068\u3044\u3046\u5206\u3051\u65b9\u306b\u306a\u308b\u3002\u3059\u3079\u3066\u306e\u9867\u5ba2\u304c\u6f0f\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304fMECE\u306b\u3069\u308c\u304b1\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5b8c\u5168\u306b\u5206\u985e\u3055\u308c\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u5206\u3051\u65b9\u3092\u30cf\u30fc\u30c9\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u547c\u3076\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u4e0a\u306f1\u4eba\u304c1\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u985e\u3055\u308c\u308b\u307b\u3046\u304c\u4fbf\u5229\u3067\u3042\u308b\u304c\u30011\u4eba\u306e\u9867\u5ba2\u306f\u5fc5\u305a\u3057\u30821\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u7279\u5fb4\u3060\u3051\u3092\u6709\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u7279\u5fb4\u3092\u4f75\u305b\u6301\u3064\u3068\u8003\u3048\u308b\u307b\u3046\u304c\u81ea\u7136\u3060\u3002\u305d\u3053\u30671\u4eba\u306e\u9867\u5ba2\u3092\u3001\u30af\u30e9\u30b9\u30bf\u30fcA\u306b\u6240\u5c5e\u3059\u308b\u78ba\u7387\u306f\u3007\u3007\uff05\u3001\u30af\u30e9\u30b9\u30bf\u30fcB\u306b\u6240\u5c5e\u3059\u308b\u78ba\u7387\u306f\u25b3\u25b3\uff05\u30fb\u30fb\u30fb\uff08\u5408\u8a08\u306f100%\u306b\u306a\u308b\uff09\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u6240\u5c5e\u3059\u308b\u78ba\u7387\u3067\u5206\u985e\u3057\u3066\u3044\u304f\u8003\u3048\u65b9\u3092\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u3044\u3046\uff08\u56f31\uff09\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_002-2.png\" alt=\"\u56f31\u3000\u30cf\u30fc\u30c9\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f31\u3000\u30cf\u30fc\u30c9\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3068\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index02\">\n<h2 class=\"un_sec_ttl hp_txtBold\">pLSA\u3092\u4f7f\u3063\u3066\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3092\u3057\u3066\u307f\u3088\u3046<\/h2>\n<p>\n\t\t\t\t\t\t\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3092\u3059\u308b\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u6f5c\u5728\u30af\u30e9\u30b9\u5206\u6790\u306a\u3069\u304c\u826f\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u304c\u3001\u3053\u3053\u3067\u306f\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306e\u5206\u91ce\u304b\u3089\u8a95\u751f\u3057\u305f\u30c8\u30d4\u30c3\u30af\u30e2\u30c7\u30eb\u306e\uff11\u3064\u3067\u3042\u308bpLSA\uff08\u78ba\u7387\u7684\u6f5c\u5728\u610f\u5473\u89e3\u6790\uff09\u3068\u3044\u3046\u624b\u6cd5\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u306b\u7528\u3044\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\tpLSA\u306e\u3057\u304f\u307f\u306b\u3064\u3044\u3066\u306f\u56f32<sup>\u203b1<\/sup>\u306e\u4f8b\u3067\u8aac\u660e\u3059\u308b\u3002\u4f8b\u3048\u3070\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u3067\u3042\u308bPOS\u30c7\u30fc\u30bf\u306a\u3069\u304b\u3089\u4f5c\u6210\u3057\u305f\u3001\u884c\u65b9\u5411\u306b\u9867\u5ba2\u3054\u3068\u3001\u5217\u65b9\u5411\u306b\u8cfc\u5165\u5546\u54c1\u3092\u96c6\u8a08\u3057\u3001\u3069\u306e\u9867\u5ba2\u304c\u3069\u306e\u5546\u54c1\u3092\u4f55\u70b9\u8cfc\u5165\u3057\u305f\u304b\u306e\u30c7\u30fc\u30bf\u3092\u8003\u3048\u308b\u3002k-means\u306a\u3069\u3067\u306f\u3001\u5217\u65b9\u5411\u306e\u5546\u54c1\u306e\u8cfc\u5165\u30d1\u30bf\u30fc\u30f3\u306e\u985e\u4f3c\u6027\u3092\u5143\u306b\u884c\u65b9\u5411\u306e\u9867\u5ba2\u3092\u3044\u304f\u3064\u304b\u306e\u4f3c\u305f\u3082\u306e\u540c\u58eb\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u985e\u3059\u308b\u304c\u3001pLSA\u3067\u306f\u5217\u65b9\u5411\u306e\u5546\u54c1\u3082\u4f3c\u305f\u8cb7\u308f\u308c\u65b9\u3092\u3059\u308b\u3068\u3044\u3046\u89b3\u70b9\u3067\u300c\u540c\u6642\u306b\u300d\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u985e\u3059\u308b\u306e\u304c\u6700\u5927\u306e\u7279\u5fb4\u3067\u3042\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u884c\u5074\uff08\u9867\u5ba2\uff09\u3068\u5217\u5074\uff08\u8cfc\u5165\u5546\u54c1\uff09\u3092\u540c\u3058\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u7279\u306b\u5217\u5074\uff08\u3053\u306e\u5834\u5408\u3067\u306f\u8cfc\u5165\u5546\u54c1\uff09\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u4e2d\u5473\u3092\u4f7f\u3063\u3066\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u6027\u8cea\u3092\u89e3\u91c8\u3057\u3084\u3059\u3044\u306e\u30821\u3064\u306e\u7279\u5fb4\u3067\u3042\u308b<sup>\u203b2\u3002<\/sup>\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_003-3.png\" alt=\"\u56f32\u3000pLSA\uff08\u78ba\u7387\u7684\u6f5c\u5728\u610f\u5473\u89e3\u6790\uff09\u306e\u3057\u304f\u307f\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f32\u3000pLSA\uff08\u78ba\u7387\u7684\u6f5c\u5728\u610f\u5473\u89e3\u6790\uff09\u306e\u3057\u304f\u307f\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\n\t\t\t\t\t\t\u3055\u3089\u306b\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3068\u3057\u3066\u3001\u56f33\u306e\u3088\u3046\u306b\u3001\u5404\u9867\u5ba2\u304c\u305d\u308c\u305e\u308c\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u6240\u5c5e\u3059\u308b\u78ba\u7387\u306e\u4e00\u89a7\u304c\u5f97\u3089\u308c\u308b\u3002\u3053\u308c\u304c\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u306b\u306a\u308b\u3002\u4f8b\u3048\u3070002\u3084006\u306e\u9867\u5ba2\u306f\u5727\u5012\u7684\u306b1\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u3078\u306e\u6240\u5c5e\u78ba\u7387\u304c\u9ad8\u3044\u305f\u3081\u30cf\u30fc\u30c9\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3082\u554f\u984c\u306a\u3055\u305d\u3046\u3067\u3042\u308b\u304c\u3001003\u3084011\u306e\u9867\u5ba2\u306f\u8907\u6570\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u6240\u5c5e\u3057\u3066\u3044\u308b\u50be\u5411\u304c\u898b\u3066\u53d6\u308c\u308b\u3002013\u3068014\u306e\u9867\u5ba2\u306f\u30cf\u30fc\u30c9\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3067\u306f\u3044\u305a\u308c\u3082\u30af\u30e9\u30b9\u30bf\u30fc7\u306b\u5206\u985e\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u304c\u3001\u5b9f\u969b\u306f\u3053\u306e2\u4eba\u306e\u30af\u30e9\u30b9\u30bf\u30fc7\u3078\u306e\u6240\u5c5e\u5ea6\u5408\u3044\u306f\u3060\u3044\u3076\u7570\u306a\u308b\u3082\u306e\u3067\u3042\u308d\u3046\u3002\u3053\u306e\u3088\u3046\u306b\u9867\u5ba2\u3092\u7121\u7406\u3084\u308a\u6700\u5927\u78ba\u7387\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u985e\u3057\u3066\u3057\u307e\u3046\u306e\u306f\u3001\u9867\u5ba2\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3092\u6349\u3048\u3066\u3044\u308b\u3068\u306f\u3044\u3048\u305a\u3001\u9867\u5ba2\u7406\u89e3\u306e\u89b3\u70b9\u304b\u3089\u3082\u554f\u984c\u3067\u3042\u308d\u3046\u3002\u3057\u304b\u3057\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u5b9f\u614b\u306b\u5408\u308f\u305b\u3088\u308a\u67d4\u8edf\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3060\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopLL\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_004-2.png\" alt=\"\u56f33\u3000pLSA\u306b\u3088\u3063\u3066\u51fa\u529b\u3055\u308c\u308b\u9867\u5ba2\u3054\u3068\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u6240\u5c5e\u78ba\u7387\u306e\u4f8b\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f33\u3000pLSA\u306b\u3088\u3063\u3066\u51fa\u529b\u3055\u308c\u308b\u9867\u5ba2\u3054\u3068\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u6240\u5c5e\u78ba\u7387\u306e\u4f8b\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index03\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u305d\u306e\u4ed6\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\n\t\t\t\t\t\t\u3084\u3084\u6280\u8853\u7684\u3067\u306f\u3042\u308b\u304c\u3001pLSA\u306b\u306f\u4ed6\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u591a\u3044\u3002\u6700\u521d\u306b\u66f8\u3044\u305f\u901a\u308ak-means\u3067\u306f\u3042\u3089\u304b\u3058\u3081\u5206\u6790\u8005\u304c\u3044\u304f\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u5272\u3059\u308b\u306e\u304b\u3092\u6c7a\u3081\u3066\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u304c\u3001\u305d\u3082\u305d\u3082\u3044\u304f\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u3059\u3079\u304d\u304b\u306f\u4e8b\u524d\u306b\u306f\u308f\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u5206\u6790\u8005\u306e\u6063\u610f\u6027\u304c\u5165\u308b\u3057\u3001\u5b9f\u52d9\u4e0a\u306f\u3044\u304f\u3064\u3082\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u4f5c\u3063\u3066\u307f\u3066\u7d0d\u5f97\u611f\u304c\u5f97\u3089\u308c\u308b\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u3092\u6c7a\u3081\u3066\u3044\u304f\u3068\u3044\u3046\u63a2\u7d22\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308b\u3002pLSA\u3067\u306f\u3001\u5404\u30af\u30e9\u30b9\u30bf\u30fc\u304c\u5408\u7406\u7684\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u5ba2\u89b3\u7684\u306a\u6307\u6a19\u3068\u3057\u3066AIC\u3084BIC\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081<sup>\u203b3<\/sup>\u3001\u305d\u306e\u6307\u6a19\u3092\u53c2\u8003\u306b\u6700\u9069\u306a\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u3092\u6c7a\u5b9a\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u307e\u305f\u30c7\u30fc\u30bf\u304c\u30b9\u30d1\u30fc\u30b9\u306a\u5834\u5408<sup>\u203b4<\/sup>\u3001\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u306f\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u304c\u3001pLSA\u306f\u6bd4\u8f03\u7684\u30b9\u30d1\u30fc\u30b9\u306a\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u3082\u9811\u5065\u306a\u305f\u3081\u3001\u4ed6\u306e\u624b\u6cd5\u3067\u306f\u3046\u307e\u304f\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u306a\u3044\u5834\u5408\u3067\u3082\u3088\u3044\u30af\u30e9\u30b9\u30bf\u30fc\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u4eca\u56de\u7d39\u4ecb\u3057\u305fpLSA\u306f\u3001\u4f55\u3089\u304b\u306e\u884c\u52d5\u30fb\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u9867\u5ba2\u3054\u3068\u306b\u96c6\u8a08\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u3092\u30bd\u30d5\u30c8\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u3067\u3001Web\u95b2\u89a7\u5c65\u6b74\u3084\u5e83\u544a\u63a5\u89e6\u5c65\u6b74\u3001\u30e1\u30eb\u30de\u30ac\u306e\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u306a\u3069\u3001\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u3078\u306e\u6c4e\u7528\u6027\u304c\u9ad8\u3044\u624b\u6cd5\u3067\u3042\u308b\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u306f\u3001\u786c\u76f4\u7684\u306a\u30cf\u30fc\u30c9\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u304b\u3089\u4e00\u6b69\u8e0f\u307f\u51fa\u305b\u308bpLSA\u3092\u305c\u3072\u6d3b\u7528\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002\n\t\t\t\t\t<\/p>\n<div class=\"hp_mgnTopLL\" id=\"Index04\">\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b1\uff1a\u56f32\u306f\u682a\u5f0f\u4f1a\u793e\u6771\u6025\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u8cc7\u6599\u3092\u57fa\u306b\u4f5c\u6210\n\t\t\t\t\t\t<\/p>\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b2\uff1a\u901a\u5e38\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u5074\u306e\u307f\u304c\u30af\u30e9\u30b9\u30bf\u30fc\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u305d\u308c\u305e\u308c\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u3054\u3068\u306e\u8cfc\u5165\u5546\u54c1\u306a\u3069\u3092\u96c6\u8a08\u3057\u3066\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u6027\u8cea\u3092\u985e\u63a8\u3059\u308b\u304c\u3001pLSA\u3067\u306f\u5217\u5074\u306e\u5546\u54c1\u3082\u540c\u6642\u306b\u9867\u5ba2\u3068\u540c\u3058\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u985e\u3059\u308b\u306e\u3067\u3001\u305d\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u3069\u306e\u5546\u54c1\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u76f4\u611f\u7684\u306b\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308b\u3002\n\t\t\t\t\t\t<\/p>\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b3\uff1aAIC\u3084BIC\u306f\u8907\u6570\u306e\u30e2\u30c7\u30eb\u306e\u9069\u5408\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3001\u6570\u5024\u304c\u5c0f\u3055\u3044\u30e2\u30c7\u30eb\u307b\u3069\u826f\u3044\u30e2\u30c7\u30eb\u3068\u5224\u65ad\u3059\u308b\u3002pLSA\u3067\u306f\u3001\u4f8b\u3048\u30705\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u3051\u308b\u5834\u5408\u30016\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u3051\u308b\u5834\u5408\u30fb\u30fb\u30fb\u3068\u8907\u6570\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u306b\u3064\u3044\u3066AIC\/BIC\u3092\u7b97\u51fa\u3057\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u6700\u9069\u306a\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305f\u3060\u3057\u6700\u7d42\u7684\u306a\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u306f\u6570\u5b57\u306e\u307f\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6700\u3082\u7d0d\u5f97\u611f\u306e\u3042\u308b\u3082\u306e\u3092\u63a1\u7528\u3059\u3079\u304d\u3067\u3042\u308b\u306e\u3067\u3001AIC\/BIC\u306f\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u306e\u30a2\u30bf\u30ea\u3092\u4ed8\u3051\u308b1\u3064\u306e\u76ee\u5b89\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u306e\u304c\u826f\u3044\u3060\u308d\u3046\u3002\u306a\u304a\u3001k-means\u3067\u3082\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u7d50\u5408\u30fb\u5206\u96e2\u5ea6\u5408\u3044\u3092\u6570\u5024\u5316\u3057\u305f\u6307\u6a19\u304c\u7b97\u51fa\u3067\u304d\u308b\u304c\u3001\u3042\u307e\u308a\u5229\u7528\u306f\u3055\u308c\u3066\u3044\u306a\u3044\u3088\u3046\u3060\u3002\n\t\t\t\t\t\t<\/p>\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b4\uff1a\u30b9\u30d1\u30fc\u30b9\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"\/knowledge-blog\/marketer-column\/003\/\" class=\"hp_txtBlue\">\u7b2c1\u56de\u30b3\u30e9\u30e0<\/a>\u3092\u53c2\u7167\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/section><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3092\u6349\u3048\u3089\u308c\u308b\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u4f5c\u308d\u3046 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