{"id":791,"date":"2020-12-24T15:59:53","date_gmt":"2020-12-24T06:59:53","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/knowledge-blog\/791"},"modified":"2025-12-25T16:41:32","modified_gmt":"2025-12-25T07:41:32","slug":"marketer-column-013","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-013\/","title":{"rendered":"\u7b2c9\u56de\u300e\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u8853\uff089\uff09\u6700\u7d42\u56de \u76f8\u5bfe\u7684\u91cd\u307f\u3065\u3051\u5206\u6790\uff08RWA\uff09\u3092\u4f7f\u3063\u3066\u5404\u8aac\u660e\u5909\u6570\u306e\u8ca2\u732e\u5ea6\u5408\u3044\u3092\u660e\u3089\u304b\u306b\u3059\u308b"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\">\n\t<\/div>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<section class=\"hp_mgnTopL\" id=\"Index01\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u89e3\u91c8\u6027\u304b\u3089\u898b\u305f\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u9055\u3044<\/h2>\n<p>\n\t\t\t\t\t\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u6570\u591a\u306e\u624b\u6cd5\u306e\u4e2d\u3067\u3001\u91cd\u56de\u5e30\u5206\u6790\u306f\u6700\u3082\u30e1\u30b8\u30e3\u30fc\u306a\u624b\u6cd5\u3060\u308d\u3046<sup>\u203b1<\/sup>\u3002\u91cd\u56de\u5e30\u5206\u6790\u306f\u904e\u53bb\u306e\u7d50\u679c\uff08\u6b63\u89e3\uff09\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u304b\u3089\u7d71\u8a08\u30e2\u30c7\u30eb\uff08\u91cd\u56de\u5e30\u5f0f\uff09\u3092\u4f5c\u308b\u306e\u3060\u304c\u3001\u305d\u308c\u3092\u884c\u3046\u76ee\u7684\u306f\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u4ee5\u4e0b\u306e2\u3064\u3067\u3042\u308b\u3002<\/p>\n<ul class=\"hp_mgnTopS\">\n<li>\uff081\uff09\u4f5c\u3063\u305f\u30e2\u30c7\u30eb\u306b\u3001\u300c\u7d50\u679c\u304c\u672a\u77e5\u306e\u30c7\u30fc\u30bf\u300d\u3092\u4ee3\u5165\u3057\u3066\u4e88\u6e2c\u5024\u3092\u6c42\u3081\u308b\uff08\u4e88\u6e2c\uff09<\/li>\n<li>\uff082\uff09\u4f5c\u3063\u305f\u30e2\u30c7\u30eb\u3092\u89e3\u91c8\u3057\u3001\u300c\u3069\u306e\u5909\u6570\u304c\u7d50\u679c\u306b\u52b9\u3044\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u63a2\u308b\uff08\u8981\u56e0\u63a8\u5b9a\uff09<\/li>\n<\/ul>\n<p>\n\t\t\t\t\t\t\u6628\u4eca\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u30d6\u30fc\u30e0\u306e\u4e2d\u3067\u306f\u3001\u4e88\u6e2c\u306b\u306f\u7cbe\u5ea6\u306e\u9ad8\u3044\u6a5f\u68b0\u5b66\u7fd2\u7cfb\u306e\u30e2\u30c7\u30eb\u304c\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u7cbe\u7dfb\u306a\u4e88\u6e2c\u3092\u884c\u3046\u76ee\u7684\u3067\u53e4\u5178\u7684\u306a\u91cd\u56de\u5e30\u5206\u6790\u304c\u5b9f\u52d9\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u4e00\u65b9\u3067\u30e2\u30c7\u30eb\u306e\u4e2d\u8eab\u3092\u89e3\u91c8\u3057\u3001\u7d50\u679c\u306b\u4e0e\u3048\u308b\u8981\u56e0\u3084\u305d\u306e\u5927\u304d\u3055\u3092\u7406\u89e3\u3057\u3066\u77e5\u898b\u3092\u5f97\u305f\u308a\u3001\u65bd\u7b56\u3092\u8003\u3048\u308b\u969b\u306e\u30d2\u30f3\u30c8\u306b\u3057\u305f\u308a\u306a\u3069\u3001\uff082\uff09\u306e\u8981\u56e0\u63a8\u5b9a\u306e\u76ee\u7684\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3082\u91cd\u56de\u5e30\u5206\u6790\u304c\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002\u53e4\u5178\u7684\u306a\u624b\u6cd5\u3067\u3042\u308b\u3086\u3048\u3001\u30e2\u30c7\u30eb\u306e\u4e2d\u5473\u304c\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u30db\u30ef\u30a4\u30c8\u30dc\u30c3\u30af\u30b9\u3067\u89e3\u91c8\u3057\u3084\u3059\u3044\u70b9\u304c\u597d\u307e\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002<br \/>\n\u4eca\u56de\u306f\u91cd\u56de\u5e30\u5206\u6790\u3092\uff082\uff09\u306e\u76ee\u7684\u3067\u4f7f\u3046\u969b\u306b\u3001\u300c\u3069\u306e\u5909\u6570\u304c\u3069\u308c\u304f\u3089\u3044\u52b9\u3044\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u76f4\u611f\u7684\u306b\u793a\u305b\u308b\u65b0\u3057\u3044\u624b\u6cd5\u3092\u7d39\u4ecb\u3059\u308b\u3002\n\t\t\t\t\t<\/p>\n<h2 class=\"un_sec_ttl hp_txtBold hp_mgnTopL\">\u91cd\u56de\u5e30\u5206\u6790\u306e\u7d50\u679c\u306e\u898b\u65b9\u3092\u304a\u3055\u3089\u3044<\/h2>\n<p>\u307e\u305a\u306f\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u91cd\u56de\u5e30\u5206\u6790\u306e\u7d50\u679c\u3092\u898b\u3066\u3044\u3053\u3046\u3002<br \/>\n\t\t\t\t\t\u88681\u306f\u4eca\u56de\u4f7f\u3063\u305f\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3067\u300120\u4ef6\u306e\u4e0d\u52d5\u7523\u4e2d\u53e4\u7269\u4ef6\u306e\u4fa1\u683c\u3092Y\u3001\u305d\u308c\u305e\u308c\u306e\u7269\u4ef6\u306e\u5e83\u3055\u3001\u7bc9\u5e74\u6570\u3001\u6700\u5bc4\u308a\u99c5\u307e\u3067\u306e\u6642\u9593\u3092X1\u3001X2\u3001X3\u3068\u3057\u305f\u591a\u5909\u91cf\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3002\u4e2d\u53e4\u7269\u4ef6\u306e\u4fa1\u683c\uff08Y\uff09\u3092\u3001\uff08X1\uff09\uff08X2\uff09\uff08X3\uff09\u306e3\u3064\u306e\u8aac\u660e\u5909\u6570\u3092\u4f7f\u3063\u3066\u4e88\u6e2c\u3059\u308b\uff08\u8aac\u660e\u3059\u308b\uff09\u91cd\u56de\u5e30\u30e2\u30c7\u30eb\u3092\u4f5c\u3063\u305f\u3002<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_001.png\" alt=\"\u88681\uff1a\u4eca\u56de\u91cd\u56de\u5e30\u5206\u6790\u306b\u4f7f\u3046\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u88681\uff1a\u4eca\u56de\u91cd\u56de\u5e30\u5206\u6790\u306b\u4f7f\u3046\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<div class=\"hp_mgnTopL\" id=\"Index02\">\n<p>\u91cd\u56de\u5e30\u5206\u6790\u306e\u7d50\u679c\u306f\u88682\u306e\u901a\u308a\u3067\u3042\u308b<sup>\u203b2<\/sup>\u3002\u5206\u6563\u5206\u6790\u8868\u306ep\u5024\u3092\u898b\u308b\u30680.05\u672a\u6e80\u306a\u306e\u3067\u3053\u306e\u56de\u5e30\u5f0f\u306f\u6709\u610f\u3067\u3042\u308b\u3002R2\u5024\u3092\u898b\u3066\u307f\u308b\u3068\u30013\u3064\u306e\u8aac\u660e\u5909\u6570\u3067\u3001Y\u306e\u5206\u6563\u306e\u7d0473%\u3092\u8aac\u660e\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b<sup>\u203b3<\/sup>\u3002<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_002.png\" alt=\"\u88682\uff1a\u91cd\u56de\u5e30\u5206\u6790\u306e\u7d50\u679c\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u88682\uff1a\u91cd\u56de\u5e30\u5206\u6790\u306e\u7d50\u679c\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\u7d9a\u3044\u3066\u5404\u5909\u6570\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u63a8\u5b9a\u5024\u306e\u8868\u3092\u898b\u3066\u3044\u304f\u3002<br \/>\n\t\t\t\t\t\u3053\u306e\u8868\u304c\u91cd\u56de\u5e30\u5206\u6790\u306e\u89e3\u91c8\u3067\u306f\u6700\u3082\u91cd\u8981\u3067\u3042\u308b\u30023\u3064\u306e\u8aac\u660e\u5909\u6570\u306eB\uff08\u504f\u56de\u5e30\u4fc2\u6570\uff09\u306e\u5024\u3092\u898b\u3066\u3044\u304f\u3068\u3001\u5e83\u3055\uff08X1\uff09\u306e\u4fc2\u6570\u306f0.121\u3067\u3042\u308b\u306e\u3067\u3001\u4ed6\u306e\u5909\u6570\uff08X2\u3068X3\uff09\u306e\u5024\u3092\u56fa\u5b9a\u3057\u305f\u5834\u5408\u3001\u5e83\u3055\u304c1m2\u5897\u3048\u308b\u3068\u3001\u4e2d\u53e4\u7269\u4ef6\u306e\u4fa1\u683c\u304c12.1\u4e07\u5186\u4e0a\u304c\u308b\u3068\u89e3\u91c8\u3067\u304d\u308b\u3002\u9006\u306b\u7bc9\u5e74\u6570\u3068\u99c5\u307e\u3067\u306e\u8ddd\u96e2\u306e\u4fc2\u6570\u306f\u30de\u30a4\u30ca\u30b9\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u4e2d\u53e4\u7269\u4ef6\u306e\u4fa1\u683c\u306f1\u5e74\u53e4\u3051\u308c\u307055.7\u4e07\u5186\u3001\u99c5\u307e\u3067\u306e\u8ddd\u96e2\u304c1\u5206\u5897\u3048\u308c\u307037.9\u4e07\u5186\u5b89\u304f\u306a\u308b<sup>\u203b4<\/sup>\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u30013\u3064\u306e\u5909\u6570\u306e\u3046\u3061\u3001\u3069\u306e\u5909\u6570\u304c\u3082\u3063\u3068\u3082\u4e2d\u53e4\u7269\u4ef6\u306e\u4fa1\u683c\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<br \/>\n\t\t\t\t\t3\u3064\u306e\u5909\u6570\u306f\u5358\u4f4d\u304c\u305d\u308c\u305e\u308cm2\u3001\u5e74\u3001\u5206\u3068\u7570\u306a\u308b\u306e\u3067\u3001\u5358\u7d14\u306bB\u306e\u5927\u304d\u3055\u306e\u5927\u5c0f\u3067\u306f\u6bd4\u8f03\u3067\u304d\u306a\u3044\u3002\u305d\u3053\u3067\u305d\u308c\u305e\u308c\u306e\u5909\u6570\u306e\u5927\u304d\u3055\u3092\u8abf\u6574\u3057\u3066\u540c\u3058\u5c3a\u5ea6\u3067\u6bd4\u8f03\u3067\u304d\u308b\u30d9\u30fc\u30bf\uff08\u6a19\u6e96\u5316\u504f\u56de\u5e30\u4fc2\u6570\uff09\u306b\u6ce8\u76ee\u3059\u308b\u3002\u30d9\u30fc\u30bf\u306e\u7d76\u5bfe\u5024\u3092\u898b\u308b\u3068\u3001\u5e83\u3055\u304c0.545\u3068\u6700\u3082\u5927\u304d\u304f\u3001\u6b21\u306b\u7bc9\u5e74\u6570\u306e0.325\u3001\u6700\u5bc4\u308a\u99c5\u307e\u3067\u306e\u6642\u9593\u306f0.147\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u5404\u5909\u6570\u306e\u4e2d\u53e4\u7269\u4ef6\u4fa1\u683c\u3078\u306e\u5f71\u97ff\u529b\u306e\u5927\u304d\u3055\u3092\u3042\u308b\u7a0b\u5ea6\u77e5\u308b\u76ee\u5b89\u306b\u306a\u308b<sup>\u203b5<\/sup>\u3002<\/p>\n<\/p><\/div>\n<section class=\"hp_mgnTopL\" id=\"Index03\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u5404\u8aac\u660e\u5909\u6570\u306e\u76ee\u7684\u5909\u6570\u3078\u306e\u5bc4\u4e0e\u306e\u5927\u304d\u3055\u3092\u77e5\u308b\u306e\u306f\u610f\u5916\u3068\u96e3\u3057\u3044<\/h2>\n<p>\u4ee5\u4e0a\u304c\u57fa\u672c\u7684\u306a\u91cd\u56de\u5e30\u5206\u6790\u306e\u7d50\u679c\u306e\u898b\u65b9\u3067\u3042\u308b\u304c\u3001\u7279\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u8208\u5473\u304c\u3042\u308b\u306e\u306f\u3001\u8907\u6570\u3042\u308b\u8aac\u660e\u5909\u6570\u306e\u4e2d\u3067\u3001\u3069\u306e\u5909\u6570\uff08\u8981\u56e0\uff09\u304c\u76ee\u7684\u5909\u6570\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u306e\u5f71\u97ff\u306e\u5927\u304d\u3055\u3092\u5177\u4f53\u7684\u306a\u6570\u5b57\u3068\u3057\u3066\u77e5\u308b\u3053\u3068\u3067\u3042\u308d\u3046\u3002\u5404\u8aac\u660e\u5909\u6570\u304c\u8907\u6570\u306e\u4ee3\u66ff\u6848\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u3046\u308b\u5834\u5408\u306a\u3069\u306f\u3001\u5404\u5909\u6570\u306e\u8ca2\u732e\u5ea6\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3057\u305f\u3044\u30cb\u30fc\u30ba\u304c\u51fa\u3066\u304f\u308b\u3002\u5148\u306b\u8ff0\u3079\u305f\u901a\u308a\u30d9\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u3067\u3042\u308b\u7a0b\u5ea6\u76ee\u5b89\u306b\u306f\u306a\u308b\u306e\u3060\u304c\u3001\u91cd\u56de\u5e30\u5206\u6790\u306e\u5834\u5408\u3001\u5b9f\u306f\u3051\u3063\u3053\u3046\u5384\u4ecb\u306a\u80cc\u666f\u304c\u3042\u308b\u3002<\/p>\n<p>\u56f31\u3092\u898b\u3066\u307b\u3057\u3044\u3002\u3053\u3053\u3067\u306f\u76ee\u7684\u5909\u6570Y\u306b\u5bfe\u3057\u30012\u3064\u306e\u8aac\u660e\u5909\u6570X1\u3068X2\u3092\u4f7f\u3063\u3066\u91cd\u56de\u5e30\u5206\u6790\u3092\u5b9f\u65bd\u3057\u305f\u6642\u306e\u5404\u5909\u6570\u306e\u95a2\u4fc2\u3092\u793a\u3057\u3066\u3044\u308b\u3002<br \/>\n\t\t\t\tB\u3084\u30d9\u30fc\u30bf\u3084\u90e8\u5206\u76f8\u95a2\u4fc2\u6570\u306f\u3053\u306e\u56f3\u306e\u592a\u7dda\u3067\u56f2\u3063\u305f\u9818\u57df\u306b\u76f8\u5f53\u3059\u308b\u3002\u3053\u306e\u72b6\u614b\u3067X1\u3001X2\u304cY\u306b\u305d\u308c\u305e\u308c\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u5bc4\u4e0e\u3092\u898b\u308b\u5834\u5408\u3001X1\u3068X2\u306b\u5168\u304f\u76f8\u95a2\u304c\u306a\u3044\u5834\u5408\uff08\u3064\u307e\u308a\u76f8\u95a2\u4fc2\u6570\u304c0\u3002\u3053\u308c\u3092\u72ec\u7acb\u3068\u3044\u3046\uff09\u306f\u5de6\u56f3\u306e\u3088\u3046\u306b\u306a\u308a\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308b\u3002a\u3084b\u305d\u306e\u3082\u306e\uff08\uff1d\u30d9\u30fc\u30bf\uff09\u304c\u305d\u308c\u305e\u308c\u306e\u5909\u6570\u306e\u5bc4\u4e0e\u5206\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306f\u5de6\u56f3\u306e\u3088\u3046\u306a\u3053\u3068\u306f\u307b\u307c\u306a\u304f\u3001\u5c11\u306a\u304b\u3089\u305a\u8aac\u660e\u5909\u6570\u9593\u306b\u76f8\u95a2\u304c\u5b58\u5728\u3059\u308b\u3002\u4eca\u56de\u306e\u30c7\u30fc\u30bf\u3067\u3082\u3001\u88683\u306e\u901a\u308aX1\u3001X2\u3001X3\u306b\u306f\u76f8\u4e92\u306b\u76f8\u95a2\u304c\u3042\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u306f\u56f31\u306e\u53f3\u56f3\u306e\u3088\u3046\u306b\u306a\u308a\u3001\u91cd\u56de\u5e30\u5206\u6790\u306e\u5909\u6570\u9593\u306e\u95a2\u4fc2\u306f\u8907\u96d1\u306b\u306a\u308b\u3002<br \/>\n\t\t\t\t\t\u3059\u306a\u308f\u3061a\u3084b\u3060\u3051\u5206\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001X1\u3068X2\u306e\u4e21\u65b9\u304c\u5171\u901a\u3057\u3066Y\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u9818\u57df\u3067\u3042\u308bc\u306e\u90e8\u5206\u3092X1\u5bc4\u4e0e\u5206\u3068X2\u5bc4\u4e0e\u5206\u306b\u5206\u96e2\u3067\u304d\u306a\u3044\u305f\u3081\u3001Y\u306b\u5bfe\u3059\u308bX1\u3068X2\u306e\u305d\u308c\u305e\u308c\u306e\u5bc4\u4e0e\u5206\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_003-1.png\" alt=\"\u56f31\uff1a\u91cd\u56de\u5e30\u5206\u6790\u306e\u30a4\u30e1\u30fc\u30b8\u56f3\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f31\uff1a\u91cd\u56de\u5e30\u5206\u6790\u306e\u30a4\u30e1\u30fc\u30b8\u56f3\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopL\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_004.png\" alt=\"\u88683\uff1a\u5404\u5909\u6570\u9593\u306e\u76f8\u95a2\u4fc2\u6570\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u88683\uff1a\u5404\u5909\u6570\u9593\u306e\u76f8\u95a2\u4fc2\u6570\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index04\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u76f8\u5bfe\u7684\u91cd\u307f\u3065\u3051\u5206\u6790\uff08RWA\uff09\u3092\u4f7f\u3063\u3066\u307f\u3088\u3046<\/h2>\n<p>\n\t\t\t\t\t\t\u524d\u8ff0\u306e\u3088\u3046\u306a\u554f\u984c\u306b\u5bfe\u3057\u3001Y\u3078\u306e\u5404\u8aac\u660e\u5909\u6570\u306e\u5bc4\u4e0e\u306e\u5927\u304d\u3055\u3092\u76f8\u5bfe\u7684\u306a\u5272\u5408\u3067\u793a\u305b\u308b\u624b\u6cd5\u304c\u76f8\u5bfe\u7684\u91cd\u307f\u3065\u3051\u5206\u6790\uff08RWA\uff1aRelative Weight Analysis\uff09\u3067\u3042\u308b\u3002<\/p>\n<p>\u56f31\u3067\u8a00\u3046\u3068\u3001c\u306e\u9818\u57df\u3092X1\u5bc4\u4e0e\u5206\u3068X2\u5bc4\u4e0e\u5206\u306b\u5206\u96e2\u3057\u3001\u305d\u308c\u305e\u308c\u306b\uff08a\u3001b\u304b\u3089c\u3092\u5f15\u3044\u305f\uff09\u6b8b\u308a\u306ea\u3068b\u306e\u9818\u57df\u3092\u52a0\u3048\u3001Y\u306b\u5bfe\u3059\u308bX1\u3068X2\u306e\u5bc4\u4e0e\u5206\u3092\u6570\u5b57\u3067\u793a\u305b\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3042\u308b\u3002\u8a08\u7b97\u306e\u8a73\u7d30\u306f\u5272\u611b\u3059\u308b\u304c\u3001RWA\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u4eca\u56de\u306e\u4f8b\u3067\u306f\u3001Y\u306e\u5206\u6563\u3092X1\u3001X2\u3001X3\u305d\u308c\u305e\u308c\u304c\u4f55%\u305a\u3064\u8aac\u660e\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\n\t\t\t\t\t\u5177\u4f53\u7684\u306b\u306f\u88682\u306eRW\u306e\u5217\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u8aac\u660e\u5909\u6570\u304c\u8aac\u660e\u3059\u308bY\u306e\u5206\u6563\u304c\u7b97\u51fa\u3055\u308c\u3001\u3053\u306e\u5024\u306e\u5408\u8a08\u306f\u4eca\u56de\u306e\u91cd\u56de\u5e30\u5f0f\u3067\u8aac\u660e\u3067\u304d\u308bY\u306e\u5206\u6563\uff08\u3064\u307e\u308aR2\uff1d0.7326\uff09\u306b\u4e00\u81f4\u3059\u308b\u3002X1\uff5eX3\u3067MECE\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\uff08\u30c0\u30d6\u308a\u304c\u306a\u3044\uff09\u3001\u305d\u308c\u305e\u308c\u306e\u8aac\u660e\u5909\u6570\u304c\u8aac\u660e\u3067\u304d\u308bY\u306e\u5206\u6563\u306e\u5272\u5408\uff08\u5185\u8a33\uff09\u3082\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff08\u88682\u306eRW%\u5217\u306e\u6570\u5b57\uff09\u3002<br \/>\n\t\t\t\t\t\u3053\u306e\u4f8b\u3067\u306f\u3001\u5e83\u3055\u304c49.6%\u3001\u7bc9\u5e74\u6570\u304c31.3%\u3001\u99c5\u307e\u3067\u306e\u6642\u9593\u304c19.1%\uff08\u5408\u8a08\u306f100%\uff09\u3068\u306a\u308a\u3001\u3053\u306e\u5272\u5408\u3067\u4e2d\u53e4\u7269\u4ef6\u4fa1\u683c\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u3068\u89e3\u91c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3042\u308b\uff08\u56f32\uff09\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_005.png\" alt=\"\u56f32\uff1a\u5404\u8aac\u660e\u5909\u6570\u306e\u3001\u76ee\u7684\u5909\u6570\u3078\u306e\u5bc4\u4e0e\u306e\u5927\u304d\u3055\u306e\u5272\u5408\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f32\uff1a\u5404\u8aac\u660e\u5909\u6570\u306e\u3001\u76ee\u7684\u5909\u6570\u3078\u306e\u5bc4\u4e0e\u306e\u5927\u304d\u3055\u306e\u5272\u5408\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>RWA<sup>\u203b6<\/sup>\u306f\u307e\u3060\u3042\u307e\u308a\u306a\u3058\u307f\u306e\u3042\u308b\u624b\u6cd5\u3067\u306f\u306a\u3044\u304c\u3001\u5404\u8aac\u660e\u5909\u6570\u306e\u5bc4\u4e0e\u3092MECE\u306b\u69cb\u6210\u6bd4\u3067\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u76f4\u611f\u7684\u306b\u3082\u7406\u89e3\u3057\u3084\u3059\u304f\u76f8\u624b\u306b\u3082\u8aac\u660e\u3057\u3084\u3059\u3044\u3060\u308d\u3046\u3002\u7279\u306b\u91cd\u56de\u5e30\u5206\u6790\u304b\u3089\u77e5\u898b\u3092\u5f97\u305f\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u306f\u4fa1\u5024\u304c\u5927\u304d\u3044\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p class=\"hp_txtAlnC\">\uff0a\u3000\uff0a\u3000\uff0a<\/p>\n<p>\u3053\u308c\u307e\u3067\u7d041\u5e74\u534a\u30019\u56de\u306b\u6e21\u3063\u3066\u300c\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u4eca\u56de\u3067\u6700\u7d42\u56de\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\t\t\t\t\u9577\u304f\u3054\u611b\u8aad\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n<p class=\"hp_txtAlnR\">\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8 \u57f7\u884c\u5f79\u54e1 CDO<br \/>\n\t\t\t\t\t\u6e0b\u8c37\u76f4\u6b63\n\t\t\t\t<\/p>\n<\/section>\n<div class=\"hp_mgnTopL\" id=\"Index04\">\n<div class=\"hp_mgnTopLL\" id=\"Index05\">\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b1\uff1aExcel\u306b\u30a2\u30c9\u30a4\u30f3\u3055\u308c\u3066\u3044\u308b\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3082\u624b\u8efd\u306b\u5b9f\u65bd\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u4e2d\u306b\u3082\u4e00\u5ea6\u306f\u5206\u6790\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308b\u4eba\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u305f\u3060\u3057Excel\u306e\u5206\u6790\u30c4\u30fc\u30eb\u306e\u56de\u5e30\u5206\u6790\u3067\u306f\u3001\u5206\u6790\u3067\u304d\u308b\u8aac\u660e\u5909\u6570\u306e\u6570\u304c16\u500b\u307e\u3067\u3068\u3044\u3046\u5236\u9650\u304c\u3042\u308b\u3002\n\t\t\t\t\t\t<\/p>\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b2\uff1a\u30c4\u30fc\u30eb\u306b\u3088\u308b\u9055\u3044\u306f\u3042\u308b\u304c\u3001\u304a\u304a\u3080\u306d\u3053\u306e\u3088\u3046\u306a\u6570\u5024\u304c\u51fa\u529b\u3055\u308c\u308b\u3002\u306a\u304a\u8868\uff12\u3067\u306f\u8aac\u660e\u4e0a\u4e0d\u8981\u306a\u51fa\u529b\u306f\u7701\u7565\u3057\u3066\u3044\u308b\u3002\n\t\t\t\t\t\t<\/p>\n<p class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b3\uff1a\u91cd\u56de\u5e30\u5206\u6790\u3067\u306f\u8aac\u660e\u5909\u6570\u304c\u5897\u3048\u308b\u3053\u3068\u306b\u3088\u308aR2\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u306e\u3067\u3001\u8abf\u6574\u6e08\u307fR2\u5024\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3082\u591a\u3044\u3002\u4eca\u56de\u306f\u6bd4\u8f03\u7684\u9ad8\u3044R2\u306b\u306a\u3063\u3066\u3044\u308b\u304c\u3001\u5b9f\u52d9\u3067\u306f0.5\u4ee5\u4e0a\u3042\u308c\u3070\u307e\u305a\u307e\u305a\u306e\u30e2\u30c7\u30eb\u3068\u5224\u65ad\u3057\u3066\u3088\u3044\u3060\u308d\u3046\u3002\n\t\t\t\t\t\t<\/p>\n<p 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class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b6\uff1aRWA\u306f\u3001\u5206\u6790\u30c4\u30fc\u30ebR\u306erelaimpo\u30d1\u30c3\u30b1\u30fc\u30b8\u3084\u3001<a href=\"https:\/\/relativeimportance.davidson.edu\/\" target=\"_blank\" class=\"hp_txtBlue el_linkExternal\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u30b5\u30a4\u30c8 <\/a>\u3067\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b\u3002\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"hp_mgnTopM el_simpleBlock_gray\" style=\"width:100%;\">\n<h2 class=\"hp_txtBold\">\u6e0b\u8c37\u76f4\u6b63\u8457\u3000\u9023\u8f09\u300e\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u8853<\/h2>\n<ul class=\"hp_txtSizeMS\">\n<li><a href=\"\/knowledge-blog\/marketer-column\/003\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">1\u8a71\u3000\u30db\u30ef\u30a4\u30c8\u30dc\u30c3\u30af\u30b9\u306eAI\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3059\u308b<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/006\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">2\u8a71\u3000\u968e\u5c64\u7684\u306a\u30c7\u30fc\u30bf\u3092\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u3067\u3072\u3082\u3068\u304f<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/007\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">3\u8a71\u3000\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5922\u3092\u5b9f\u73fe\u3059\u308b\u30a2\u30c3\u30d7\u30ea\u30d5\u30c8\u30e2\u30c7\u30eb\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/008\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">4\u8a71\u3000\u884c\u3068\u5217\u3092\u540c\u6642\u306b\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3059\u308bpLSA\uff08\u78ba\u7387\u7684\u6f5c\u5728\u610f\u5473\u89e3\u6790\uff09<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/009\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">5\u8a71\u3000\u8cfc\u8cb7\uff0f\u8a2a\u554f\u306e\u9593\u9694\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u3066\u307f\u3088\u3046<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/010\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">6\u8a71\u3000\u30d9\u30a4\u30b8\u30a2\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u8907\u96d1\u306a\u95a2\u4fc2\u6027\u3092\u628a\u63e1\u3057\u3066\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3088\u3046<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/011\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">7\u8a71\u3000MDS\u3067\u4f75\u8cb7\u30d1\u30bf\u30fc\u30f3\u3092\u53ef\u8996\u5316\u3057\u3066\u307f\u3088\u3046<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/012\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">8\u8a71\u3000\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u578b\u306e\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u4e2d\u5473\u3092\u89e3\u91c8\u3057\u3066\u65bd\u7b56\u306b\u4f7f\u3063\u3066\u307f\u3088\u3046<\/a><\/li>\n<li><a href=\"\/knowledge-blog\/marketer-column\/013\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener noreferrer\">9\u8a71\u3000\u6700\u7d42\u56de\uff1a\u76f8\u5bfe\u7684\u91cd\u307f\u3065\u3051\u5206\u6790\uff08RWA\uff09\u3092\u4f7f\u3063\u3066\u5404\u8aac\u660e\u5909\u6570\u306e\u8ca2\u732e\u5ea6\u5408\u3044\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/a><\/li>\n<\/ul>\n<\/section><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u89e3\u91c8\u6027\u304b\u3089\u898b\u305f\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u9055\u3044 \u96c6\u307e\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u6570\u591a\u306e\u624b\u6cd5\u306e\u4e2d\u3067\u3001\u91cd\u56de\u5e30\u5206\u6790\u306f\u6700\u3082\u30e1\u30b8\u30e3\u30fc\u306a\u624b\u6cd5\u3060\u308d\u3046\u203b1\u3002\u91cd\u56de\u5e30\u5206\u6790\u306f\u904e\u53bb\u306e\u7d50\u679c\uff08\u6b63\u89e3\uff09\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u304b\u3089\u7d71\u8a08\u30e2\u30c7\u30eb\uff08\u91cd\u56de\u5e30\u5f0f\uff09\u3092\u4f5c\u308b\u306e\u3060\u304c\u3001\u305d\u308c\u3092\u884c\u3046\u76ee\u7684\u306f\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u4ee5\u4e0b\u306e2\u3064\u3067\u3042\u308b\u3002 \uff081\uff09\u4f5c\u3063\u305f\u30e2\u30c7\u30eb\u306b\u3001\u300c\u7d50\u679c\u304c\u672a\u77e5\u306e\u30c7\u30fc\u30bf\u300d\u3092\u4ee3\u5165\u3057\u3066\u4e88\u6e2c\u5024\u3092\u6c42\u3081\u308b\uff08\u4e88\u6e2c\uff09 \uff082\uff09\u4f5c\u3063\u305f\u30e2\u30c7\u30eb\u3092\u89e3\u91c8\u3057\u3001\u300c\u3069\u306e\u5909\u6570\u304c\u7d50\u679c\u306b\u52b9\u3044\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u63a2\u308b\uff08\u8981\u56e0\u63a8\u5b9a\uff09 \u6628\u4eca\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u30d6\u30fc\u30e0\u306e\u4e2d\u3067\u306f\u3001\u4e88\u6e2c\u306b\u306f\u7cbe\u5ea6\u306e\u9ad8\u3044\u6a5f\u68b0\u5b66\u7fd2\u7cfb\u306e\u30e2\u30c7\u30eb\u304c\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u7cbe\u7dfb\u306a\u4e88\u6e2c\u3092\u884c\u3046\u76ee\u7684\u3067\u53e4\u5178\u7684\u306a\u91cd\u56de\u5e30\u5206\u6790\u304c\u5b9f\u52d9\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u4e00\u65b9\u3067\u30e2\u30c7\u30eb\u306e\u4e2d\u2026<\/p>\n","protected":false},"featured_media":793,"template":"","knowledge-blog_cat":[2],"mtheme":[213,197],"class_list":["post-791","knowledge-blog","type-knowledge-blog","status-publish","has-post-thumbnail","hentry","knowledge-blog_cat-marketer-column","mtheme-digital-marketing","mtheme-data-analysis"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" 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