{"id":6564,"date":"2020-07-29T10:00:36","date_gmt":"2020-07-29T01:00:36","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=6564"},"modified":"2025-12-25T16:49:43","modified_gmt":"2025-12-25T07:49:43","slug":"marketer-column-020","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-020\/","title":{"rendered":"\u4e0d\u78ba\u5b9f\u6027\u306a\u6642\u4ee3\u3092\u8aad\u307f\u89e3\u304f\u3002\u300c\u5b9a\u70b9\u89b3\u6e2c\u30c7\u30fc\u30bf\u300d\u306e\u6d3b\u7528"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\">\n\t<\/div>\n<p><!-- \/.un_entryHead --><\/p>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<p>\n\t\t\t\t\t\u5e02\u5834\u8abf\u67fb\u3084\u793e\u4f1a\u8abf\u67fb\u3067\u306f\u3001\u500b\u5225\u306e\u8ab2\u984c\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u305f\u3081\u306b\u8a2d\u8a08\u3059\u308b<a href=\"\uff03\" class=\"hp_txtBlue\">\u300c\u30a2\u30c9\u30db\u30c3\u30af\u8abf\u67fb \u300d<\/a>\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u540c\u4e00\u624b\u6cd5\u3067\u7d99\u7d9a\u7684\u306b\u30c7\u30fc\u30bf\u53ce\u96c6\u3059\u308b<a href=\"\uff03\" class=\"hp_txtBlue\">\u300c\u5b9a\u70b9\u89b3\u6e2c\u8abf\u67fb \u300d<\/a>\u3082\u6570\u591a\u304f\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3002\u30c7\u30fc\u30bf\u3092\u3068\u308a\u7d9a\u3051\u308b\u3053\u3068\u306f\u5730\u5473\u306a\u4f5c\u696d\u3067\u30b3\u30b9\u30c8\u3084\u624b\u9593\u3082\u304b\u304b\u308b\u3002\u3057\u304b\u3057\u3001\u4e88\u60f3\u5916\u306e\u51fa\u6765\u4e8b\u3067\u793e\u4f1a\u3084\u4eba\u3005\u306e\u610f\u8b58\u3084\u884c\u52d5\u304c\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u3068\u304d\u306b\u3053\u305d\u3001\u672c\u9818\u3092\u767a\u63ee\u3059\u308b\u3002\n\t\t\t\t<\/p>\n<\/p><\/div>\n<section class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u30c7\u30fc\u30bf\u306e\u5909\u5316\u304b\u3089\u30b3\u30ed\u30ca\u798d\u306e\u5f71\u97ff\u3092\u8aad\u3080<\/h2>\n<p class=\"hp_mgnTopSS\">\n\t\t\t\t\t\u4eca\u56de\u3001\u56fd\u5185\u3067\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306b\u3088\u308b\u611f\u67d3\u75c7\u306e\u62e1\u5927\u304c\u898b\u3089\u308c\u305f\u5c40\u9762\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a\u5b9a\u70b9\u89b3\u6e2c\u8abf\u67fb\u3067\u3042\u308b\u5c0f\u58f2\u5e97\u8ca9\u58f2\u30c7\u30fc\u30bf\u3084\u3001\u30db\u30fc\u30e0\u30b9\u30ad\u30e3\u30f3\u306b\u3088\u308b\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u3082\u5927\u304d\u306a\u5909\u5316\u304c\u73fe\u308c\u3066\u3044\u305f\u3002\u4f8b\u3048\u3070\u3001\u5c0f\u9ea6\u7c89\u3084\u30d1\u30b9\u30bf\u304c\u58f2\u308c\u308b\u4e00\u65b9\u3067\u3001\u30c9\u30ea\u30f3\u30af\u5264\u3084\u53e3\u7d05\u306e\u58f2\u308c\u884c\u304d\u304c\u920d\u5316\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u73fe\u8c61\u306e\u7406\u7531\u3092\u8003\u3048\u308b\u3053\u3068\u306f\u3001\u300c\u5de3\u3054\u3082\u308a\u6d88\u8cbb\u300d\u3068\u547c\u3070\u308c\u308b\u65b0\u30c8\u30ec\u30f3\u30c9\u306e\u30ea\u30a2\u30eb\u3092\u8aad\u307f\u89e3\u304f\u30d2\u30f3\u30c8\u3068\u306a\u308b\u3002\u307e\u305f\u3001\u5546\u570f\u8abf\u67fb\u306a\u3069\u306b\u4f7f\u308f\u308c\u308bGPS\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u6df7\u96d1\u5ea6\u306e\u89b3\u6e2c\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u8857\u306e\u52d5\u304d\u306a\u3069\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u6d78\u900f\u5ea6\u3084\u653f\u5e9c\u306b\u3088\u308b\u5916\u51fa\u81ea\u7c9b\u8981\u8acb\u306a\u3069\u306e\u65bd\u7b56\u52b9\u679c\u304c\u4e00\u76ee\u77ad\u7136\u3060\u3002\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3082\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u3001\u4e00\u822c\u7684\u306a\u4f7f\u3044\u65b9\u3068\u306f\u7570\u306a\u308b\u8996\u70b9\u306b\u3088\u3063\u3066\u3001\u65b0\u3057\u3044\u60c5\u5831\u4fa1\u5024\u3092\u751f\u307f\u3060\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002\n\t\t\t\t<\/p>\n<p class=\"hp_mgnTopSS\">\n\t\t\t\t\t\u3055\u3089\u306b\u30b3\u30ed\u30ca\u306e\u62e1\u5927\u3092\u53d7\u3051\u3066\u516c\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3001\u5404\u65b9\u9762\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u5b9a\u70b9\u89b3\u6e2c\u30c7\u30fc\u30bf\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3002\u6bce\u65e5\u306e\u611f\u67d3\u8005\u6570\u306e\u6570\u5b57\u3084\u305d\u306e\u52d5\u5411\u306f\u79c1\u305f\u3061\u306e\u610f\u8b58\u3084\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u6771\u4eac\u30a2\u30e9\u30fc\u30c8\u3084\u7dca\u6025\u4e8b\u614b\u5ba3\u8a00\u3067\u306f\u3053\u308c\u3089\u306e\u7d71\u8a08\u3001\u89b3\u6e2c\u5024\u304c\u91cd\u8981\u306a\u6839\u62e0\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\u3002\uff15\u6708\u306b\u306f\u539a\u751f\u52b4\u50cd\u7701\u304c\uff14\u56de\u306b\u308f\u305f\u308a\u300cLINE\u300d\u3092\u4f7f\u3063\u305f\u5927\u898f\u6a21\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u30012,000\u4e07\u4eba\u4ee5\u4e0a\u306e\u4f53\u8abf\u3084\u751f\u6d3b\u7fd2\u6163\u304c\u8abf\u67fb\u3001\u5206\u6790\u3055\u308c\u305f\u3002\u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u3084\u7814\u7a76\u6240\u304c\u3001\u3053\u3046\u3057\u305f\u3055\u307e\u3056\u307e\u306a\u89b3\u6e2c\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5c02\u7528\u30b5\u30a4\u30c8\u3084\u65e5\u3005\u306e\u5831\u9053\u306e\u306a\u304b\u3067\u4f1d\u3048\u308b\u52aa\u529b\u3092\u7d9a\u3051\u3066\u3044\u308b\u3002\n\t\t\t\t<\/p>\n<\/section>\n<section class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">Macromill Weekly Index\u306b\u8868\u308c\u305f\u300c\u7570\u5909\u300d<\/h2>\n<p>\n\t\t\t\t\t\u30de\u30af\u30ed\u30df\u30eb\u3067\u306f\u3001\u56fd\u5185\u306b\u304a\u3051\u308b\u751f\u6d3b\u8005\u306e\u884c\u52d5\u3068\u610f\u8b58\u306e\u9577\u671f\u7684\u306a\u5909\u5316\u3092\u89b3\u6e2c\u3059\u308b\u305f\u3081\u30012011\u5e74\u304b\u3089\u8cea\u554f\u3092\u56fa\u5b9a\u3057\u305f\u5b9a\u70b9\u89b3\u6e2c\u8abf\u67fb<a href=\"\/data_and_insights\/weeklyindex\/\" class=\"hp_txtBlue\">\u300eMacromill Weekly Index\u300f <\/a>\uff08\u4ee5\u4e0b\u3001MWI\uff09\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3002\u30de\u30af\u30ed\u30df\u30eb\u304c\u4fdd\u6709\u3059\u308b\u7d04120\u4e07\u4eba\u306e\u30ea\u30b5\u30fc\u30c1\u5c02\u7528\u30d1\u30cd\u30eb\u3067\u3042\u308b\u30de\u30af\u30ed\u30df\u30eb\u30e2\u30cb\u30bf\u304b\u3089\u3001\u6bce\u56de\u7121\u4f5c\u70ba\u62bd\u51fa\u3057\u305f1,000\u30b5\u30f3\u30d7\u30eb\u304c\u8abf\u67fb\u5bfe\u8c61\u3060\u3002MWI\u306eWeb\u30b5\u30a4\u30c8\u3067\u306f\u3001\u904e\u53bb380\u56de\u4ee5\u4e0a\u3001\u306e\u307938\u4e07\u4eba\u5206 \u306b\u5b9f\u65bd\u3055\u308c\u305f\u8abf\u67fb\u30c7\u30fc\u30bf\u304c\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u3002\u8abf\u67fb\u9805\u76ee\u306f\u3001\u6d88\u8cbb\u3001\u666f\u6c17\u3001\u653f\u6cbb\u306a\u3069\u3042\u308a\u3075\u308c\u305f\u8cea\u554f\u306b\u3082\u898b\u3048\u308b\u304c\u3001\u30b3\u30ed\u30ca\u306e\u62e1\u5927\u3001\u53ce\u675f\u306b\u3068\u3082\u306a\u3046\u6d88\u8cbb\u8005\u610f\u8b58\u3068\u884c\u52d5\u306e\u5909\u5316\u304c\u9bae\u3084\u304b\u306b\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u3002\uff08\u8a73\u7d30\u306f\u540c\u793e\u6751\u4e0a\u667a\u7ae0\u6c0f\u306b\u3088\u308b\u9023\u8f09<a href=\"\/data_and_insights\/weeklyindex\/report_04.html\" class=\"hp_txtBlue\">\u300c\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u304c\u53ca\u307c\u3059\u6d88\u8cbb\u8005\u5fc3\u7406\u3078\u306e\u5f71\u97ff\u300d<\/a> \u53c2\u7167\uff09\n\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\u4f8b\u3048\u3070\u3001MWI\u6e2c\u5b9a\u9805\u76ee\u306e\u3046\u3061\u300c\u904e\u53bb\uff11\u9031\u9593\u306b\u8cfc\u5165\u3057\u305f\u54c1\u76ee\u300d\u3092\u898b\u3066\u307f\u3088\u3046\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u7d0420\u9805\u76ee\u306e\u4e2d\u304b\u3089\u300c\u5bb6\u65cf\u3068\u306e\u5916\u98df\u300d\u3068\u300c\u98df\u4e8b\u4f1a\u30fb\u98f2\u307f\u4f1a\u300d\u306e\uff12\u9805\u76ee\u3092\u9078\u3073\u30012013\u5e745\u6708\u304b\u3089\u73fe\u5728\u307e\u3067\u306e\u63a8\u79fb\uff08\u56f31\uff09\u3092\u307f\u308b\u3068\u30012020\u5e74\u3067\u306f\uff13\u6708\u4ee5\u964d\u306e\u6bd4\u7387\u304c\u6025\u6fc0\u306b\u6e1b\u5c11\u3057\u305f\u3082\u306e\u306e\u3001\u5e95\u6253\u3061\u5f8c\u306f\u5bb6\u65cf\u5916\u98df\u304c\u5148\u884c\u3059\u308b\u304b\u305f\u3061\u3067\u56de\u5fa9\u306e\u30b9\u30d4\u30fc\u30c9\u3082\u901f\u304b\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u307e\u305f\u5bb6\u65cf\u306e\u5916\u98df\u306f\u5168\u671f\u9593\u3092\u901a\u3058\u306630\uff05\u7a0b\u5ea6\u3067\u307b\u3068\u3093\u3069\u5909\u308f\u3089\u306a\u3044\u3002\u4e00\u65b9\u3067\u3001\u5916\u3067\u306e\u98df\u4e8b\u4f1a\u30fb\u98f2\u307f\u4f1a\u306e\u6bd4\u7387\u306f\u6e1b\u5c11\u3092\u7d9a\u3051\u3066\u3044\u308b\u3002\u9577\u671f\u9593\u306e\u5b9a\u70b9\u89b3\u6e2c\u3060\u304b\u3089\u3053\u305d\u5f97\u3089\u308c\u308b\u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u3067\u3042\u308b\u3002\n\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_001-1.png\" alt=\"\u56f31\uff1a\u30c7\u30fc\u30bf\u306e\u63a8\u79fb\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\u56f31\uff1a\u30c7\u30fc\u30bf\u306e\u63a8\u79fb\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\n\t\t\t\t\t\u4eca\u56de\u306e\u30b3\u30ed\u30ca\u798d\u306e\u5f71\u97ff\u304c\u3069\u308c\u307b\u3069\u7279\u7570\u306a\u3053\u3068\u3060\u3063\u305f\u304b\u306f\u3001\u8eab\u8fd1\u306a\u666f\u6c17\u3084\u6d88\u8cbb\u91d1\u984d\u3092\u5c0b\u306d\u305f\u8a2d\u554f\u3084\u751f\u6d3b\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u6c17\u5206\u306e\u30dd\u30b8\u30cd\u30ac\uff09\u3001\u95a2\u5fc3\u306e\u3042\u308b\u653f\u7b56\u306a\u3069\u307b\u304b\u306e\u9805\u76ee\u306b\u3082\u660e\u78ba\u306b\u8868\u308c\u3066\u3044\u308b\u3002\u306a\u304a\u30012020\u5e74\uff15\u6708\u304b\u3089\u306f\u3001Tableau\u3068\u30c7\u30fc\u30bf\u9023\u643a\u3057\u3001 \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u7528\u3044\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u8ab0\u3067\u3082\u81ea\u7531\u306b\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u5206\u306e\u8996\u70b9\u3067\u30b0\u30e9\u30d5\u3092\u63cf\u3044\u3066\u307f\u308c\u3070\u5fc5\u305a\u65b0\u3057\u3044\u767a\u898b\u304c\u3042\u308b\u3060\u308d\u3046\u3002\n\t\t\t\t<\/p>\n<\/section>\n<section class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u4e16\u754c\u3068\u306e\u6bd4\u8f03\u3067\u4fa1\u5024\u306f\u3055\u3089\u306b\u4e0a\u304c\u308b<\/h2>\n<p class=\"hp_mgnTopSS\">\n\t\t\t\t\t\u5b9a\u70b9\u89b3\u6e2c\u306f\u3001\u6642\u7cfb\u5217\u306e\u5909\u5316\uff08\u6642\u9593\u8ef8\uff09\u3060\u3051\u3067\u306a\u304f\u4ed6\u30a8\u30ea\u30a2\u3068\u306e\u6bd4\u8f03\uff08\u7a7a\u9593\u8ef8\uff09\u3067\u307f\u308b\u3053\u3068\u3067\u305d\u306e\u60c5\u5831\u91cf\u3068\u4fa1\u5024\u306f\u3055\u3089\u306b\u4e0a\u304c\u308b\u3002\u30b3\u30ed\u30ca\u306b\u3064\u3044\u3066\u3044\u3048\u3070\u3001\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u305d\u306e\u3082\u306e\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u73fe\u8c61\u3067\u3042\u308a\u3001\u65e5\u672c\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3092\u898b\u3066\u3044\u3066\u306f\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u3082\u591a\u3044\u3002\u65e5\u672c\u306e\u73fe\u72b6\u8a55\u4fa1\u3084\u5f71\u97ff\u306e\u5927\u304d\u3055\u306f\u6d77\u5916\u3068\u306e\u76f8\u5bfe\u7684\u6bd4\u8f03\u3092\u901a\u3057\u3066\u521d\u3081\u3066\u660e\u78ba\u306b\u306a\u308b\u306e\u3067\u3042\u308b\u3002\n\t\t\t\t<\/p>\n<p class=\"hp_mgnTopSS\">\n\t\t\t\t\t\u30de\u30af\u30ed\u30df\u30eb\u3067\u306f2020\u5e747\u6708\u304b\u3089\u3001\u30a2\u30b8\u30a2\uff15\u30ab\u56fd\uff08\u4e2d\u56fd\u30fb\u97d3\u56fd\u30fb\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u30fb\u30bf\u30a4\u30fb\u30d9\u30c8\u30ca\u30e0\uff09\u304c\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u308b<a href=\"\/data_and_insights\/weeklyindex_asia\/\" class=\"hp_txtBlue\">\u300eMacromill Weekly Index Asia\u300f<\/a> 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