{"id":29548,"date":"2026-10-30T15:53:08","date_gmt":"2026-10-30T06:53:08","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=29548"},"modified":"2026-10-30T16:37:32","modified_gmt":"2026-10-30T07:37:32","slug":"digital-marketing-013","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/digital-marketing-013\/","title":{"rendered":"\u3010\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u5b9f\u8df5\u30fb\u4e8b\u4f8b\u7de8\u3011\u6b21\u56de\u65bd\u7b56\u306e\u300c\u518d\u73fe\u6027\u300d\u3092\u5287\u7684\u306b\u9ad8\u3081\u308b\uff01\u3068\u3042\u308b\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u300c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u4e88\u7b97\u6700\u9069\u5316\u300d\u306e\u821e\u53f0\u88cf"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u524d\u56de\u306e\u3010<a href=\"\/service\/knowledge-blog\/digital-marketing-012\/\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u7406\u8ad6\u30fb\u624b\u6cd5\u7de8<\/a>\u3011\u3067\u306f\u3001\u300c\u8ab2\u984c\u306e\u985e\u578b\u5316\uff08\u610f\u8b58 vs \u884c\u52d5\u3001\u30de\u30af\u30ed vs \u30df\u30af\u30ed\uff09\u300d\u3092\u30d9\u30fc\u30b9\u306b\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u5168\u4f53\u50cf\u3092\u6574\u7406\u3057\u307e\u3057\u305f\u3002<br>\u3010\u5b9f\u8df5\u30fb\u4e8b\u4f8b\u7de8\u3011\u3068\u306a\u308b\u4eca\u56de\u306f\u3001\u5177\u4f53\u7684\u306a2\u5927\u624b\u6cd5\u3067\u3042\u308b\u300c<span class=\"mdl_am_style_bold\">Marketing Mix Modeling\uff08MMM\uff09<\/span>\u300d\u3068\u300c<span class=\"mdl_am_style_bold\">\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09<\/span>\u300d\u306b\u3064\u3044\u3066\u3001\u5b9f\u52d9\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u8a2d\u8a08\u3084\u6ce8\u610f\u70b9\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059 \u3002<br>\u3055\u3089\u306b\u3001\u3068\u3042\u308b\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fc(\u4ee5\u4e0b\u3001X\u793e)\u306e\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u51fa\u7a3f\u7d42\u4e86\u5f8c\u306e\u4e8b\u5f8c\u691c\u8a3c\u304b\u3089\u6b21\u56de\u306e\u6226\u7565\u30fb\u6226\u8853\u6539\u5584\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5c0e\u304d\u51fa\u3059\u30d7\u30ed\u30bb\u30b9\u3092\u8a73\u7d30\u306b\u518d\u73fe\u3057\u307e\u3059 \u3002<\/p>\n\n\n\n<div style=\"padding: 20px; border: 1px solid #000; margin-bottom: 2em;\">\n    <p style=\"margin: 0; line-height: 1.6;\">\n        \u672c\u8a18\u4e8b\u306f\u3001\u30de\u30af\u30ed\u30df\u30eb\u4e3b\u50ac\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30bb\u30df\u30ca\u30fc\u300c\u201c\u672c\u5f53\u306e\u5e83\u544a\u52b9\u679c\u201d\u8aac\u660e\u3067\u304d\u307e\u3059\u304b\uff1f\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u790e\u304b\u3089\u3001\u5b9f\u8df5\u306b\u5fc5\u8981\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac \u301c\u5b9f\u8df5\u7de8\u301c\u300d\u306e\u5185\u5bb9\u3092\u57fa\u306b\u4f5c\u6210\u3055\u308c\u305f\u9023\u8f09\u8a18\u4e8b\u306e\u7b2c2\u56de\u3067\u3059\u3002\n    <\/p>\n<\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-013\/#Index01\"><span class=\"mdl_am_color_d_blue\">1. Marketing Mix Modeling\uff08MMM\uff09\u306e\u5b9f\u8df5\u65b9\u6cd5<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-013\/#Index02\"><span class=\"mdl_am_color_d_blue\">2. \u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09\u306e\u5b9f\u8df5\u65b9\u6cd5<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-013\/#Index03\"><span class=\"mdl_am_color_d_blue\">3. \u5206\u6790\u4e8b\u4f8b\u304b\u3089\u898b\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u5b9f\u969b\uff1a\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fcX\u793e<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-013\/#Index04\"><span class=\"mdl_am_color_d_blue\">\u7dcf\u62ec\uff1a2\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u518d\u73fe\u6027\u306e\u3042\u308bPDCA<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index01\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">1. Marketing Mix Modeling\uff08MMM\uff09\u306e\u5b9f\u8df5\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">MMM<\/span>\u3068\u306f\u3001\u30c6\u30ec\u30d3\u3001\u30c7\u30b8\u30bf\u30eb\u3001\u8ca9\u4fc3\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u3001\u58f2\u4e0a\u306a\u3069\u306e\u76ee\u7684\u5909\u6570\u3068\u306e\u95a2\u4fc2\u3092\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u304b\u3089\u7d71\u8a08\u7684\u306b\u30e2\u30c7\u30eb\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059 \u3002\u5404\u65bd\u7b56\u304c\u3069\u308c\u3060\u3051\u76ee\u7684\u5909\u6570\u306b\u8ca2\u732e\u3057\u305f\u304b\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6700\u9069\u306a\u4e88\u7b97\u914d\u5206\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059 \u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"380\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image002.webp\" alt=\"\" class=\"wp-image-30056\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image002.webp 1282w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image002-300x89.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image002-1024x304.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image002-768x228.webp 768w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image003-1024x554.webp\" alt=\"\" class=\"wp-image-30057\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image003-1024x554.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image003-300x162.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image003-768x415.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image003-1536x831.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image003-2048x1108.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>MMM\u306e\u5206\u6790\u30d5\u30ed\u30fc\u3068\u30c7\u30fc\u30bf\u8a2d\u8a08\u306e\u57fa\u6e96<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MMM\u306f\u3001\u56de\u5e30\u5206\u6790\u3068\u3044\u3046\u7d71\u8a08\u89e3\u6790\u624b\u6cd5\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3066\u304a\u308a\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4e0b\u8a18\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u5b9f\u65bd\u3057\u307e\u3059 \u3002\u500b\u4eba\u5358\u4f4d\u306e\u30c7\u30fc\u30bf\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u30ec\u30d9\u30eb\u306e\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u3067\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u3001\u7cbe\u5ea6\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8a2d\u8a08\u306b\u306f\u53b3\u683c\u306a\u57fa\u6e96\u304c\u6c42\u3081\u3089\u308c\u307e\u3059 \u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\"><span class=\"mdl_am_style_bold\">MMM\u306e\u5206\u6790\u30b9\u30c6\u30c3\u30d7<\/span><\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">1. \u5206\u6790\u671f\u9593\u30fb\u5909\u6570\u306e\u8a2d\u5b9a \u2794 2. \u30c7\u30fc\u30bf\u53ce\u96c6 \u2794 3. \u30e2\u30c7\u30ea\u30f3\u30b0 \u2794 4. \u7d50\u679c\u306e\u8a55\u4fa1\u30fb\u53ef\u8996\u5316 \u2794 5. \u793a\u5506\u306e\u62bd\u51fa\u30fb\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u306f\u3001\u5206\u6790\u7cbe\u5ea6\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<br>\u4e0b\u8a18\u306f\u3001\u30001. \u5206\u6790\u671f\u9593\u30fb\u5909\u6570\u306e\u8a2d\u5b9a \u2794 2. \u30c7\u30fc\u30bf\u53ce\u96c6\u3000\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u7559\u610f\u3059\u3079\u304d\u5185\u5bb9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u5206\u6790\u671f\u9593\uff08\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\uff09<\/strong>\uff1a<br>\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001\u6700\u4f4e\u3067\u3082100\u6642\u70b9\u4ee5\u4e0a\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059 \u3002\u57fa\u672c\u306f\u9031\u6b21\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u304c\u671b\u307e\u3057\u304f\u3001\u305d\u306e\u5834\u5408\u306f2\u5e74\u4ee5\u4e0a\u304c\u76ee\u5b89\u306b\u306a\u308a\u307e\u3059 \u3002\u5e83\u544a\u6295\u4e0b\u304b\u3089\u53cd\u5fdc\u307e\u3067\u306e\u30bf\u30a4\u30e0\u30e9\u30b0\u304c\u77ed\u3044\u5546\u6750\u3067\u3042\u308c\u3070\u3001\u65e5\u6b21\u30c7\u30fc\u30bf\uff083\u304b\u6708\u4ee5\u4e0a\uff09\u3067\u306e\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059 \u3002\u305f\u3060\u3057\u3001\u5206\u6790\u671f\u9593\u5185\u306b\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u3001\u5e83\u544a\u3068\u76ee\u7684\u5909\u6570\u306e\u95a2\u4fc2\u6027\u306b\u5927\u304d\u306a\u5909\u5316\u304c\u751f\u3058\u308b\u3068\u7cbe\u5ea6\u306b\u61f8\u5ff5\u304c\u751f\u307e\u308c\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059 \u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u76ee\u7684\u5909\u6570\u306e\u9078\u629e<\/strong>\uff1a<br>\u4e8b\u696d\u6210\u679c\u6307\u6a19\uff08\u5e97\u982d\u58f2\u4e0a\u3001EC\u58f2\u4e0a\u3001\u65b0\u898f\u767b\u9332\u8005\u6570\u3001\u65b0\u898f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff09\u306e\u307b\u304b\u3001\u6307\u540d\u691c\u7d22\u6570\u3084SNS\u767a\u8a71\u6570\u3068\u3044\u3063\u305fKPI\u30fb\u4e2d\u9593\u6307\u6a19\u3001\u307e\u305f\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u306e\u5909\u5bb9\u3082\u542b\u3081\u305f\u9ad8\u5ea6\u306a\u30e2\u30c7\u30eb\u5316\u3092\u884c\u3046\u5834\u5408\u306f\u8a8d\u77e5\u7387\u306a\u3069\u306e\u610f\u8b58\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u8aac\u660e\u5909\u6570\uff08\u8981\u56e0\u5074\u306e\u5909\u6570\uff09\u306e\u6295\u5165<\/strong>\uff1a<br>\u76ee\u7684\u5909\u6570\u306b\u5bfe\u3059\u308b\u52b9\u679c\u3092\u6e2c\u308b\u305f\u3081\u306b\u3001\u8907\u6570\u306e\u5909\u6570\u3092\u6295\u5165\u3057\u307e\u3059 \u3002\u57fa\u672c\u7684\u306b\u306f\u3001\u76ee\u7684\u5909\u6570\u306b\u4e00\u5b9a\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u3059\u3079\u3066\u7db2\u7f85\u7684\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u304f\u3001\u5e83\u544a\uff08\u30c6\u30ec\u30d3CM\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3001OOH\uff09\u3001\u30aa\u30a6\u30f3\u30c9\u65bd\u7b56\uff08SNS\u6295\u7a3f\uff09\u3001\u8ca9\u4fc3\u30fb\u5e97\u982d\u60c5\u5831\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u4fa1\u683c\u3001\u53d6\u6271\u5e97\u8217\u898f\u6a21\uff09\u3001\u5916\u90e8\u8981\u56e0\uff08\u6c17\u8c61\u60c5\u5831\u3001\u30ab\u30c6\u30b4\u30ea\u9700\u8981\uff09\u306a\u3069\u3092\u53ce\u96c6\u3057\u307e\u3059 \u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>\u5909\u6570\u8a2d\u5b9a\u306b\u304a\u3051\u308b2\u3064\u306e\u843d\u3068\u3057\u7a74\u3068\u5bfe\u51e6\u6cd5<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9f\u52d9\u3067\u8aac\u660e\u5909\u6570\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e<span class=\"mdl_am_style_bold\">\u300c\u7db2\u7f85\u6027\u300d<\/span>\u3068\u300c<span class=\"mdl_am_style_bold\">\u5909\u6570\u306e\u91cf\u30fb\u76f8\u95a2<\/span>\u300d \u3068\u3044\u30462\u3064\u306e\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"mdl_am_list_num\"><ol>\n<li><strong>\u8aac\u660e\u5909\u6570\u8a2d\u5b9a\u306e\u6ce8\u610f\u70b9\uff1a\u7db2\u7f85\u6027<\/strong><br>\u5916\u7684\u8981\u56e0\u3092\u542b\u3081\u3001\u91cd\u8981\u306a\u5909\u6570\u304c\u30e2\u30c7\u30eb\u304b\u3089\u629c\u3051\u843d\u3061\u3066\u3044\u308b\u3068\u3001\u30e2\u30c7\u30eb\u306e\u8aac\u660e\u529b\u304c\u843d\u3061\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e2\u30c7\u30eb\u306b\u542b\u3081\u305f\u5e83\u544a\u306e\u52b9\u679c\u306e\u6e2c\u5b9a\u306b\u3082\u201c\u30d0\u30a4\u30a2\u30b9\u201d\uff08\u30ba\u30ec\uff09\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059 \u3002<br>\u4f8b\u3048\u3070\u3001\u30d3\u30fc\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6c17\u6e29\u304c\u9ad8\u304f\u58f2\u4e0a\u304c\u4f38\u3073\u3084\u3059\u3044\u590f\u306e\u6642\u671f\u306b\u30c6\u30ec\u30d3CM\u304c\u6295\u4e0b\u3055\u308c\u3084\u3059\u304f\u3001\u3053\u306e\u3068\u304d\u5916\u90e8\u8981\u56e0\u3067\u3042\u308b\u300c\u6c17\u6e29\u300d\u3092\u9664\u5916\u3057\u3066\u5206\u6790\u3092\u884c\u3046\u3068\u3001\u6c17\u6e29\u306e\u4e0a\u6607\u306b\u3088\u308b\u9700\u8981\u30fb\u58f2\u4e0a\u306e\u4f38\u3073\u304c\u3001\u8aa4\u3063\u3066\u300c\u30c6\u30ec\u30d3CM\u306e\u52b9\u679c\u300d\u3068\u3057\u3066\u5224\u5b9a\u3055\u308c\u3001\u52b9\u679c\u3092\u904e\u5927\u306b\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8aac\u660e\u5909\u6570\u8a2d\u5b9a\u306e\u6ce8\u610f\u70b9\uff1a\u5909\u6570\u306e\u91cf\u3068\u904e\u5ea6\u306a\u76f8\u95a2<\/strong><br>\u7db2\u7f85\u6027\u304c\u91cd\u8981\u306a\u4e00\u65b9\u3067\u3001\u8aac\u660e\u5909\u6570\u306e\u91cf\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u5f71\u97ff\u5ea6\u306e\u6e2c\u5b9a\u7cbe\u5ea6\u304c\u843d\u3061\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059 \u3002\u307e\u305f\u3001\u8aac\u660e\u5909\u6570\u306e\u4e2d\u3067\u300c\u904e\u5ea6\u306b\u76f8\u95a2\u304c\u9ad8\u3044\u300d\uff08\u9023\u52d5\u3057\u3066\u52d5\u304f\uff09\u5909\u6570\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u3042\u308b\u5834\u5408\u3001\u76ee\u7684\u5909\u6570\u304c\u3069\u3061\u3089\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u304b\u533a\u5225\u304c\u3067\u304d\u305a\u3001\u6e2c\u5b9a\u7cbe\u5ea6\u304c\u843d\u3061\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u5909\u6570\u306e\u91cf\u306e\u76ee\u5b89\u3068\u3057\u3066\u306f\u3001\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306e1\/10 \u2013 1\/5\uff08100\u6642\u70b9\u3067\u3042\u308c\u307010-20\u500b\u7a0b\u5ea6\uff09\u3067\u3059 \u3002<br>\u8aac\u660e\u5909\u6570\u306e\u4e2d\u3067\u904e\u5ea6\u306b\u76f8\u95a2\u306e\u9ad8\u3044\u7d44\u307f\u5408\u308f\u305b\u304c\u3042\u308b\u3068\u304d\u306f\u3001\u300c\u6570\u5024\u3092\u5408\u7b97\u3057\u3066\u5909\u6570\u30921\u3064\u306b\u7d71\u5408\u3059\u308b\u300d\u300c\u5730\u57df\u5225\u5206\u5272\u306a\u3069\u3067\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u5897\u3084\u3059\u300d\u300c\u4ed6\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u3092\u4e8b\u524d\u60c5\u5831\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3080\u300d\u3068\u3044\u3063\u305f\u5bfe\u51e6\u3092\u691c\u8a0e\u3057\u307e\u3059 \u3002<\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7d9a\u3044\u3066\u3001\u4e0b\u8a18\u306f\u30003. \u30e2\u30c7\u30ea\u30f3\u30b0\u2794 4. \u7d50\u679c\u306e\u8a55\u4fa1\u30fb\u53ef\u8996\u5316\u3000\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u7559\u610f\u3059\u3079\u304d\u5185\u5bb9\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>\u30e2\u30c7\u30ea\u30f3\u30b0\u3068\u7d50\u679c\u306e\u59a5\u5f53\u6027\u8a55\u4fa1<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u969b\u306f\u3001\u91cd\u56de\u5e30\u5206\u6790\u3092\u30d9\u30fc\u30b9\u3068\u3057\u3064\u3064\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u5e83\u544a\u306b\u7279\u6709\u306e\u53cd\u5fdc\u3092\u6349\u3048\u308b\u305f\u3081\u3001\u66f2\u7dda\u7684\u306a\u53cd\u5fdc\u3092\u8003\u616e\u3059\u308b\u300c\u98fd\u548c\u52b9\u679c\u300d\u3084\u3001\u7fcc\u9031\u4ee5\u964d\u3078\u306e\u53cd\u5fdc\u3092\u8003\u616e\u3059\u308b\u300c\u6b8b\u5b58\u52b9\u679c\u300d\u3092\u7d44\u307f\u8fbc\u3080\u306e\u304c\u4e00\u822c\u7684\u3067\u3059 \u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u8a55\u4fa1\u3068\u3057\u3066\u306f\u3001\u4e88\u6e2c\u5024\u3068\u5b9f\u6e2c\u5024\u306e\u4e56\u96e2\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3001R\u00b2\uff08\u6c7a\u5b9a\u4fc2\u6570\uff09\u3084MAPE\u3092\u7528\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4e56\u96e2\u304c\u5c0f\u3055\u3044\u5834\u5408\u3067\u3082\u500b\u5225\u306e\u8ca2\u732e\u5ea6\u304c\u6b6a\u3093\u3067\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u7b97\u51fa\u3055\u308c\u305f\u8ca2\u732e\u5ea6\u3084\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u304c\u4ed6\u306e\u30c7\u30fc\u30bf\u3084\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u304b\u3001\u300c\u59a5\u5f53\u6027\u306e\u8a55\u4fa1\uff08\u6574\u5408\u6027\u78ba\u8a8d\uff09\u300d\u3092\u5fc5\u305a\u884c\u3044\u307e\u3059 \u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7cbe\u5ea6\u304c\u78ba\u8a8d\u3055\u308c\u305f\u7d71\u8a08\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u4e88\u7b97\u7dcf\u984d\u3092\u5909\u3048\u305a\u306b\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u4e88\u7b97\u914d\u5206\u300d\u3084\u300c\u5404\u5a92\u4f53\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u306b\u3059\u308b\u51fa\u7a3f\u91d1\u984d\u300d\u306a\u3069\u3092\u5c0e\u304d\u51fa\u3059\u3001\u9ad8\u5ea6\u306a\u6570\u5024\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u6700\u9069\u30a2\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u7b97\u51fa\uff09\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059 \u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index02\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\"><strong>2.<\/strong> <strong>\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09\u306e\u5b9f\u8df5\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09<\/span>\u3068\u306f\u3001\u7279\u5b9a\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u5f8c\u306b\u3001\u5e83\u544a\u63a5\u89e6\u8005\u3068\u5e83\u544a\u975e\u63a5\u89e6\u8005\uff08\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u7fa4\uff09\u306b\u5bfe\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6307\u6a19\u3092\u6e2c\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059 \u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image004.webp\" alt=\"\" style=\"aspect-ratio:1.8049353701527615\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u63a5\u89e6\u8005\u3068\u5e83\u544a\u975e\u63a5\u89e6\u8005\u306e\u30b9\u30b3\u30a2\u306e\u5dee\u5206\uff08\u30ea\u30d5\u30c8\u5024\uff09\u3067\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"281\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image005.webp\" alt=\"\" class=\"wp-image-30059\" style=\"aspect-ratio:2.2599121392426182;width:511px;height:auto\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image005.webp 635w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image005-300x133.webp 300w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>\u63a5\u89e6\u306e\u5b9a\u7fa9\u3068\u300c\u5c5e\u6027\u306e\u540c\u8cea\u5316\u300d\u306e\u8a2d\u8a08<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u306e\u8a2d\u8a08\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001<span class=\"mdl_am_style_bold\">\u300c\u63a5\u89e6\u306e\u5b9a\u7fa9\u300d\u3068\u300c\u4e21\u7fa4\u306e\u5c5e\u6027\u306e\u540c\u8cea\u5316\u300d<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u63a5\u89e6\u306e\u5b9a\u7fa9\u300d\u306b\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u5185\u3067\u7d20\u6750\u3092\u898b\u305b\u3066\u300c\u898b\u305f\u300d\u3068\u7b54\u3048\u305f\u4eba\u3092\u63a5\u89e6\u8005\u3068\u3059\u308b<span class=\"mdl_am_style_bold\">\u300c\u5e83\u544a\u8a8d\u77e5\u30d9\u30fc\u30b9\u300d<\/span>\u3084\u3001\u51fa\u7a3f\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u3092\u8074\u53d6\u3059\u308b<span class=\"mdl_am_style_bold\">\u300c\u30e1\u30c7\u30a3\u30a2\u5229\u7528\u30d9\u30fc\u30b9\u300d<\/span>\u306e\u307b\u304b\u3001\u8a08\u6e2c\u30bf\u30b0\u3084\u30c7\u30fc\u30bf\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3066\u53d6\u5f97\u3057\u305f\u63a5\u89e6\u30ed\u30b0\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b <span class=\"mdl_am_style_bold\">\u300c\u30a2\u30af\u30c1\u30e5\u30a2\u30eb\u30ed\u30b0\u30d9\u30fc\u30b9\u300d<\/span>\u304c\u3042\u308a\u307e\u3059 \u3002\u30ed\u30b0\u30d9\u30fc\u30b9\u306f\u4e8b\u524d\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u63a5\u89e6\u56de\u6570\u5225\u306a\u3069\u306e\u914d\u4fe1\u6700\u9069\u5316\u306b\u6d3b\u304b\u305b\u308b\u8ef8\u3067\u5206\u6790\u304c\u3067\u304d\u3001\u6700\u3082\u793a\u5506\u306b\u5bcc\u3093\u3060\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059 \u3002<br>\u305d\u3057\u3066\u3001\u52b9\u679c\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6bd4\u8f03\u3059\u308b\u4e21\u8005\u3067\u63a5\u89e6\u60c5\u5831\u4ee5\u5916\u306e\u5c5e\u6027\u304c\u540c\u4e00\u3068\u306a\u308b\u3088\u3046\u5bfe\u8c61\u8005\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image006-1024x508.webp\" alt=\"\" class=\"wp-image-30060\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image006-1024x508.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image006-300x149.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image006-768x381.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image006-1536x762.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image006-2048x1016.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3082\u3057\u4e21\u8005\u306b\u5c5e\u6027\u306e\u9055\u3044\u304c\u3042\u308b\u5834\u5408\u3001\u30b9\u30b3\u30a2\u306b\u9055\u3044\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u304c\u5e83\u544a\u52b9\u679c\u306a\u306e\u304b\u305d\u3082\u305d\u3082\u306e\u5c5e\u6027\u306e\u9055\u3044\u306b\u3088\u308b\u3082\u306e\u306a\u306e\u304b\u5224\u5225\u304c\u3064\u304b\u306a\u304f\u306a\u308a\u307e\u3059\uff08\u5c5e\u6027\u306e\u9055\u3044\u304c\u3082\u305f\u3089\u3059\u60aa\u5f71\u97ff\uff09\u3002<br>\u305d\u306e\u305f\u3081\u3001\u5c5e\u6027\u306e\u6027\u8cea\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u540c\u8cea\u5316\u3092\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u57fa\u672c\u5c5e\u6027\uff08\u6027\u5e74\u4ee3\u30fb\u4e16\u5e2f\u60c5\u5831\u306a\u3069\uff09\uff1a<\/strong><br>\u540c\u69d8\u306e\u5c5e\u6027\u3092\u6301\u3064\u4eba\u304c\u96c6\u307e\u308b\u3088\u3046\u306b\u56de\u53ce\u6570\uff08\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\uff09\u3092\u6c7a\u3081\u3066\u304a\u304f\u300c\u5272\u4ed8\u300d\u306b\u3088\u3063\u3066\u540c\u8cea\u5316\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u4e8b\u5f8c\u7684\u306a\u5c5e\u6027\uff08\u30ab\u30c6\u30b4\u30ea\u8cfc\u5165\u983b\u5ea6\u30fb\u30e1\u30c7\u30a3\u30a2\u5229\u7528\u983b\u5ea6\u306a\u3069\uff09\uff1a<\/strong><br>\u8abf\u67fb\u5185\u3067\u521d\u3081\u3066\u5224\u660e\u3059\u308b\u5c5e\u6027\u3067\u3042\u308a\u3001\u63a5\u89e6\/\u975e\u63a5\u89e6\u3067\u30ba\u30ec\u304c\u751f\u3058\u3084\u3059\u3044\u305f\u3081\u3001\u96c6\u8a08\u6642\u306b\u201c\u91cd\u307f\u4ed8\u3051\u201d\uff08\u30a6\u30a7\u30a4\u30c8\u30d0\u30c3\u30af\u88dc\u6b63\uff09\u3092\u7528\u3044\u3066\u4e8b\u5f8c\u7684\u306b\u5c5e\u6027\u69cb\u6210\u3092\u4e00\u81f4\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>\u6bd4\u8f03\u8ef8\u306e\u767a\u5c55\u3068\u8a55\u4fa1\u6307\u6a19<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5358\u4e00\u30e1\u30c7\u30a3\u30a2\u306e\u63a5\u89e6\/\u975e\u63a5\u89e6\u6bd4\u8f03\u3060\u3051\u3067\u306a\u304f\u3001\u6b21\u3078\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u3052\u308b\u3046\u3048\u3067\u306f\u3001\u300c\u63a5\u89e6\u30e1\u30c7\u30a3\u30a2\u5225\uff08\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u5206\u6790\uff09\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u300d\u300c\u63a5\u89e6\u56de\u6570\uff08\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09\u5225\u300d\u306a\u3069\u3001\u63a5\u89e6\u8005\u306e\u4e2d\u306b\u8907\u6570\u306e\u7fa4\u3092\u8a2d\u3051\u308b\u767a\u5c55\u7684\u306a\u6bd4\u8f03\u8ef8\u304c\u6709\u52b9\u3067\u3059 \u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8074\u53d6\u3059\u308bKPI\uff08\u30d6\u30e9\u30f3\u30c9\u30d5\u30a1\u30cd\u30eb\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\uff09\u306f\u3001\u30b9\u30b3\u30a2\u3092TOP2\u96c6\u8a08\u306a\u3069\u306e\u5272\u5408\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u63a5\u89e6\u8005\u3042\u305f\u308a\u306e\u52b9\u7387\u3092\u793a\u3059\u300c\u30ea\u30d5\u30c8\u5024\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u30ea\u30fc\u30c1\u4eba\u6570\u3092\u639b\u3051\u7b97\u3057\u305f\u300c\u30ea\u30d5\u30c8\u4eba\u6570\uff08\u5e02\u5834\u306b\u304a\u3044\u3066\u614b\u5ea6\u5909\u5bb9\u304c\u8d77\u304d\u305f\u7d14\u5897\u4eba\u6570\uff09\u300d\u3084\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u793a\u3059\u300c\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\uff08CPB\uff09\u300d\u307e\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u56de\u306e\u30e1\u30c7\u30a3\u30a2\u9078\u5b9a\u3084\u6226\u8853\u6539\u5584\u3078\u306e\u5177\u4f53\u7684\u306a\u793a\u5506\u304c\u5f97\u3089\u308c\u307e\u3059 \u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index03\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">3. \u5206\u6790\u4e8b\u4f8b\u304b\u3089\u898b\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u5b9f\u969b\uff1a\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fcX\u793e<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30bb\u30df\u30ca\u30fc\u3067\u7d39\u4ecb\u3055\u308c\u305f\u3001\u624b\u6cd5\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u305f\u5b9f\u8df5\u7684\u306a\u691c\u8a3c\u4e8b\u4f8b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u3010\u4e8b\u4f8b\uff1a\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fcX\u793e\u306e\u30b5\u30d6\u30d6\u30e9\u30f3\u30c9\u5c55\u958b\u3011<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image007-1024x528.webp\" alt=\"\" class=\"wp-image-30061\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image007-1024x528.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image007-300x155.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image007-768x396.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image007-1536x792.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image007-2048x1056.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n  <ul style=\"margin: 0; padding-left: 20px; list-style-type: disc;\">\n    <li><strong>\u5546\u6750\u30fb\u8ab2\u984c\uff1a<\/strong>\u4e3b\u8981\u30a2\u30a4\u30c6\u30e0\u306f\u624b\u539a\u3044\u652f\u6301\u304c\u3042\u3063\u305f\u304c\u3001\u8fd1\u5e74\u5f37\u5316\u3057\u3066\u3044\u308b\u4ed6\u306e\u30b5\u30d6\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u4f38\u3073\u60a9\u307f\u304c\u898b\u3089\u308c\u3066\u3044\u305f\u3002<\/li>\n    <li><strong>\u30b3\u30a2\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\uff1a<\/strong>\u30ab\u30c6\u30b4\u30ea\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\uff08\u5973\u602730-50\u4ee3\uff09\u3002<\/li>\n    <li><strong>\u5e83\u544a\u76ee\u6a19\uff1a<\/strong>\u671f\u9593\u4e2d\u306b\u5973\u602730-50\u4ee3\u306b\u304a\u3051\u308b\u30b5\u30d6\u30d6\u30e9\u30f3\u30c9\u306e\u540d\u79f0\u8a8d\u77e5\u7387\u30925pt\u4e0a\u6607\u3055\u305b\u3001\u304b\u3064\u30ab\u30c6\u30b4\u30ea\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u5229\u7528\u7528\u9014\uff08\u30b7\u30fc\u30f3\uff09\u3067\u306e\u60f3\u8d77\u7387\u3092\u9ad8\u3081\u308b\u3002<\/li>\n    <li><strong>\u5e83\u544a\u65bd\u7b56\uff1a<\/strong>\u30c6\u30ec\u30d3CM\u306b\u5927\u304d\u306a\u6295\u4e0b\u3092\u884c\u3046\u307b\u304b\u3001\u52d5\u753b\u30e1\u30c7\u30a3\u30a2\u30fbSNS\u306a\u3069\u3092\u88dc\u5b8c\u7684\u306b\u6d3b\u7528\u3002<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>\u52b9\u679c\u6e2c\u5b9a\u306e\u5206\u6790\u8a2d\u8a08\uff08\u30a2\u30d7\u30ed\u30fc\u30c1\uff09<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u91cd\u8981\u8996\u3059\u308b\u5206\u6790\u8ab2\u984c\u306f\u76ee\u6a19\u9054\u6210\u306e\u8a55\u4fa1\u3001\u5a92\u4f53\u30ec\u30d9\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u3001\u305d\u3057\u3066\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5206\u6790\u3067\u3059\u3002KPI\u306f\u5168\u3066\u610f\u8b58\u6307\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u52b9\u679c\u6e2c\u5b9a\u3082\u300c\u610f\u8b58\u300d\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"mdl_am_h4\">1. <strong>\u5168\u4f53\u76ee\u6a19\u306e\u8a55\u4fa1\uff08\u30de\u30af\u30ed\u00d7\u610f\u8b58\uff09<\/strong>\uff1a<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"373\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image008.webp\" alt=\"\" class=\"wp-image-30062\" style=\"width: 60%; height: auto;\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image008.webp 640w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image008-300x175.webp 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u304a\u3051\u308b\u610f\u8b58\u5909\u5316\uff08\u30de\u30af\u30ed\u8996\u70b9\uff09\u3092\u6349\u3048\u308b\u305f\u3081\u3001<strong>\u300c\u4e8b\u524d-\u4e8b\u5f8c\u8abf\u67fb\u300d<\/strong>\u3092\u5b9f\u65bd\u3002\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u308a\u30ab\u30c6\u30b4\u30ea\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\uff08\u4e8b\u524d400\u30b5\u30f3\u30d7\u30eb\u3001\u4e8b\u5f8c400\u30b5\u30f3\u30d7\u30eb\uff09\u3092\u8ffd\u52a0\u56de\u53ce\u3057\u3001\u672c\u8abf\u67fb\uff081000\u30b5\u30f3\u30d7\u30eb\uff09\u3068\u5408\u308f\u305b\u3066\u30b3\u30a2\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3082\u78ba\u4fdd\u3002\n<\/div>\n\n\n\n<h4 class=\"mdl_am_h4\">2. <strong>\u5a92\u4f53\u5225\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u306e\u52b9\u7387\u53ef\u8996\u5316\uff08\u30df\u30af\u30ed\u00d7\u610f\u8b58\uff09<\/strong>\uff1a<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"405\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image009.webp\" alt=\"\" class=\"wp-image-30063\" style=\"aspect-ratio:1.4938632378725891;width:512px;height:auto\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image009.webp 605w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image009-300x201.webp 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n\u4e8b\u5f8c\u8abf\u67fb\u306b\u304a\u3044\u3066\u3001\u30ed\u30b0\u304c\u53d6\u5f97\u3067\u304d\u306a\u3044SNS\u3092\u9664\u304d\u3001\u5404\u5a92\u4f53\u306e\u63a5\u89e6\u8005\u3068\u975e\u63a5\u89e6\u8005\u306e\u6bd4\u8f03\uff08<strong>\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff1a<\/strong>TV\u3001\u52d5\u753b\u30e1\u30c7\u30a3\u30a2A\u3001\u52d5\u753b\u30e1\u30c7\u30a3\u30a2B\u306e\u63a5\u89e6\u8005\u304a\u3088\u3073\u3001\u3044\u305a\u308c\u3082\u975e\u63a5\u89e6\u8005\u3002\u5404400\u30b5\u30f3\u30d7\u30eb\u3002\u30ea\u30d5\u30c8\u5024\u306b\u52a0\u3048\u3001\u30ea\u30d5\u30c8\u4eba\u6570\u3084\u300c\u30b3\u30b9\u30c8\u30d1\u30fc\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\uff08CPB\uff09\u300d\u3092\u7b97\u51fa\u3002\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\"><strong>\u5fb9\u5e95\u7684\u306a\u4e8b\u5f8c\u691c\u8a3c\u306e\u7d50\u679c\u3068\u30cd\u30af\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u51fa\u7a3f\u7d42\u4e86\u5f8c\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u30fb\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u4ee5\u4e0b\u306e\u4e8b\u5b9f\u3068\u6b21\u56de\u306e\u65bd\u7b56\u306b\u5411\u3051\u305f\u660e\u78ba\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5c0e\u304d\u51fa\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image010-1024x477.webp\" alt=\"\" class=\"wp-image-30064\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image010-1024x477.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image010-300x140.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image010-768x358.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image010-1536x716.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image010-2048x954.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"mdl_am_list\">\n  <li><strong>\u2460\u5168\u4f53\u76ee\u6a19\u306e\u8a55\u4fa1<\/strong>\uff1a\n    <ul style=\"list-style-type: circle;\">\n      <li>\u30b5\u30d6\u30d6\u30e9\u30f3\u30c9\u306e\u540d\u79f0\u8a8d\u77e5\u7387\u306e\u4e0a\u6607\u306f\uff0b4pt\u3068\u306a\u308a\u3001\u76ee\u6a19\u306e5pt\u306b\u306f\u5c4a\u304b\u306a\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u5168\u4f53\u3068\u3057\u3066\u540d\u79f0\u8a8d\u77e5\u7387\u306f\u5927\u304d\u304f\u4e0a\u6607\u3002\u307e\u305f\u3001\u30ab\u30c6\u30b4\u30ea\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u5229\u7528\u7528\u9014\u3067\u306e\u60f3\u8d77\u3082\uff0b1pt\u3068\u5897\u52a0\u304c\u898b\u3089\u308c\u3001\u65b0\u3057\u3044\u30b7\u30fc\u30f3\u306e\u8a34\u6c42\u306f\u4e00\u5b9a\u6210\u529f\u3057\u305f\u3068\u5224\u65ad\u3055\u308c\u307e\u3057\u305f\u3002<\/li>\n    <\/ul>\n  <\/li>\n<\/ul>\n\n\n\n<ul class=\"mdl_am_list\">\n  <li><strong>\u2461\u5a92\u4f53\u5225\u306e\u52b9\u7387\u306e\u53ef\u8996\u5316<\/strong>\uff1a\n    <ul style=\"list-style-type: circle;\">\n      <li>\u8a8d\u77e5\u7387\u306e\u30ea\u30d5\u30c8\u5024\u306f\u30c6\u30ec\u30d3CM\u304c\uff0b7pt\u3001\u52d5\u753b\u30e1\u30c7\u30a3\u30a2A\u304c\uff0b3pt\u3068\u306a\u3063\u305f\u3002\u4e00\u65b9\u3001\u52d5\u753b\u30e1\u30c7\u30a3\u30a2B\u306f\u30de\u30a4\u30ca\u30b9\u30ea\u30d5\u30c8\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br>\u30ea\u30fc\u30c1\u898f\u6a21\u3092\u52a0\u5473\u3057\u305f\u300c\u30ea\u30d5\u30c8\u4eba\u6570\u300d\u3067\u306f\u30c6\u30ec\u30d3\u304c\u5727\u5012\u3057\u305f\u3082\u306e\u306e\u3001\u91d1\u984d\u3042\u305f\u308a\u306e\u614b\u5ea6\u5909\u5bb9\u52b9\u7387\u3092\u793a\u3059\u300cCPB\u300d\u3067\u306f\u52d5\u753b\u30e1\u30c7\u30a3\u30a2A\u304c\u6700\u3082\u512a\u308c\u305f\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/li>\n      <li><em>\u2794 \u30cd\u30af\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3<\/em><strong>\uff1a\u6b21\u56de\u306e\u65bd\u7b56\u3067\u306f\u3001\u91d1\u984d\u3042\u305f\u308a\u306e\u52b9\u7387\u304c\u826f\u304b\u3063\u305f\u52d5\u753b\u30e1\u30c7\u30a3\u30a2A\u306e\u4e88\u7b97\u914d\u5206\uff08\u30a2\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u691c\u8a0e\u3002<\/strong><\/li>\n    <\/ul>\n  <\/li>\n<\/ul>\n\n\n\n<ul class=\"mdl_am_list\">\n  <li><strong>\u2462\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5206\u6790<\/strong>\uff1a\n    <ul style=\"list-style-type: circle;\">\n      <li>\u7d20\u6750A\u3068B\u306e\u6bd4\u8f03\u306b\u304a\u3044\u3066\u3001\u7d20\u6750A\u306e\u65b9\u304c\u300c\u7d20\u6750\u8a8d\u77e5\u7387\u300d\u304c\u9ad8\u304f\u3001\u63a5\u89e6\u8005\u306e\u300c\u540d\u79f0\u8a8d\u77e5\u7387\u300d\u3092\u5927\u304d\u304f\u30ea\u30d5\u30c8\u3055\u305b\u3066\u3044\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8a73\u7d30\u8a55\u4fa1\u3092\u898b\u308b\u3068\u7d20\u6750B\u306e\u65b9\u304c\u72d9\u3063\u305f\u30b7\u30fc\u30f3\u3092\u6b63\u3057\u304f\u8a34\u6c42\u3067\u304d\u3066\u304a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u300c\u8cfc\u5165\u610f\u5411\u7387\u300d\u306b\u304a\u3044\u3066\u306f\u7d20\u6750B\u63a5\u89e6\u8005\u304c\u7d20\u6750A\u63a5\u89e6\u8005\u3092\u4e0a\u56de\u308b\u3068\u3044\u3046\u3001\u614b\u5ea6\u5909\u5bb9\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3057\u305f\u3002<\/li>\n      <li><em>\u2794 \u30cd\u30af\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3<\/em><strong>\uff1a\u6b21\u56de\u306e\u914d\u4fe1\u6226\u8853\u3068\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u524d\u534a\u3067\u306f\u7d20\u6750A\u306e\u3088\u3046\u306a\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u300d\u3092\u53d6\u308c\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6295\u4e0b\u3057\u3001\u8a8d\u77e5\u304c\u5897\u3048\u3066\u304d\u305f\u5f8c\u534a\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u6d3b\u7528\u30b7\u30fc\u30f3\u3092\u60f3\u8d77\u3055\u305b\u8cfc\u5165\u610f\u5411\u3092\u9ad8\u3081\u308b\u7d20\u6750B\u306e\u3088\u3046\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u914d\u4fe1\u6bd4\u7387\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u30d5\u30e9\u30a4\u30c8\u30d1\u30bf\u30fc\u30f3\u3092\u8a2d\u8a08\u3057\u307e\u3057\u305f\u3002<\/strong><\/li>\n    <\/ul>\n  <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index04\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\"><strong>\u7dcf\u62ec\uff1a2\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u518d\u73fe\u6027\u306e\u3042\u308bPDCA<\/strong><\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u9023\u8f09\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f2\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u660e\u78ba\u306a\u9577\u6240\u3068\u9650\u754c\u70b9\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">Marketing Mix Modeling\uff08MMM\uff09<\/span>\u306f\u3001\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u5404\u65bd\u7b56\u306e\u52b9\u679c\u3092\u4fef\u77b0\u7684\u306b\u6a2a\u6bd4\u8f03\u3057\u3001\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u6226\u7565\u3078\u306eFB\uff08\u6295\u8cc7\u5224\u65ad\u306e\u662f\u975e\u306a\u3069\uff09\u3084\u6210\u679c\u306e\u8a55\u4fa1\u3092\u5f97\u610f\u3068\u3057\u307e\u3059\u3002<br>\u4e00\u65b9\u3067\u3001\u7db2\u7f85\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u96e3\u6613\u5ea6\u304c\u9ad8\u304f\u3001\u500b\u5225\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6df1\u6398\u308a\u3068\u3044\u3063\u305f\u30df\u30af\u30ed\u306a\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5bfe\u3059\u308b<span class=\"mdl_am_style_bold\">\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09<\/span>\u306f\u3001\u6bd4\u8f03\u7684\u77ed\u671f\u9593\u306b\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u307f\u3067\u5b9f\u65bd\u3067\u304d\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u3084\u5c5e\u6027\u5225\u306a\u3069\u3001\u6b21\u56de\u306e\u6226\u8853\u6539\u5584\uff08\u914d\u4fe1\u9762\u3084\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u6c7a\u5b9a\u306a\u3069\uff09\u306b\u76f4\u63a5\u6d3b\u7528\u53ef\u80fd\u306a\u30df\u30af\u30ed\u306a\u52b9\u7387\u8a55\u4fa1\u30fb\u30d7\u30ed\u30bb\u30b9\u306e\u8a55\u4fa1\u3092\u5f97\u610f\u3068\u3057\u307e\u3059\u3002<br>\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u30ed\u30b0\u30d9\u30fc\u30b9\u3067\u6a2a\u4e26\u3073\u6bd4\u8f03\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u3001\u76f4\u63a5\u7684\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08\u58f2\u4e0aROI\uff09\u306e\u6e2c\u5b9a\u306b\u306f\u5411\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u624b\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u3053\u306e2\u3064\u3092<span class=\"mdl_am_style_bold\">\u300c\u5e74\u306b\u4e00\u5ea6\u306e\u5065\u5eb7\u8a3a\u65ad\uff08MMM\uff09\u300d<\/span>\u3068<span class=\"mdl_am_style_bold\">\u300c\u6bce\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u632f\u308a\u8fd4\u308a\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09\u300d<\/span>\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\u4e92\u3044\u306e\u9650\u754c\u70b9\u3092\u88dc\u3046\u904b\u7528\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u306b\u518d\u73fe\u6027\u3092\u3082\u305f\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image011-1024x556.webp\" alt=\"\" class=\"wp-image-30065\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image011-1024x556.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image011-300x163.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image011-768x417.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image011-1536x834.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge_blog_digital_marketing_013_image011-2048x1113.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9f\u65bd\u306e\u969b\u306f\u3001\u4e8b\u524d\u306e\u5206\u6790\u8a2d\u8a08\u304c\u5927\u304d\u306a\u30ab\u30ae\u3092\u63e1\u3063\u3066\u3044\u307e\u3059\u3002\u5206\u6790\u8ab2\u984c\u306b\u7684\u78ba\u306b\u7b54\u3048\u3001\u304b\u3064\u7cbe\u5ea6\u3092\u6700\u5927\u9650\u610f\u8b58\u3057\u305f\u5206\u6790\u8a2d\u8a08\u304c\u3067\u304d\u308b\u3068\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306f\u9ad8\u307e\u308a\u3001\u6b21\u56de\u65bd\u7b56\u306b\u5411\u3051\u305f\u793a\u5506\u306b\u5bcc\u3093\u3060\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u69cb\u7bc9\u3084\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u8a2d\u8a08\u306b\u3064\u3044\u3066\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u305c\u3072\u30de\u30af\u30ed\u30df\u30eb\u3078\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002\u8cb4\u793e\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u63d0\u6848\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mdl_hm_2clm_main_cta\" id=\"cta-area\">\r\n    <div>\r\n        <p class=\"title\">MMM\u306a\u3089Brand Dynamics Modeling<\/span><\/p>\r\n    <\/div>\r\n    <div class=\"recom\">\r\n        <div>\r\n            <a class=\"bnr article_linkbn\" href=\"\/service\/digital-data\/ad-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/mmm-bn-16-9.png\" alt=\"MMM\u306a\u3089Brand Dynamics Modeling\"><\/a>\r\n        <\/div>\r\n        <div class=\"mdl_hm_list_01 hp_txtSizeSSSS\">\r\n            <!-- <ul>\r\n                <li>\u56fd\u5185\u6700\u5927\u898f\u6a21\u306e\u30d1\u30cd\u30eb<\/li>\r\n            <\/ul> -->\r\n            <p>\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u65bd\u7b56\u304b\u3089\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u307e\u3067\u6349\u3048\u308b\u3001\u30de\u30af\u30ed\u30df\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9<\/p>\r\n            <!-- <p class=\"cta_btn\"><a href=\"\/service\/contact\/estimate\/\">\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b<\/a><\/p> -->\r\n            <p class=\"cta_btn2\"><a class=\"article_linkbtn\" href=\"\/service\/digital-data\/ad-roi\/\" target=\"_blank\" rel=\"noopener 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Modeling\uff08MMM\uff09\u300d\u3068\u300c\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09\u300d\u306b\u3064\u3044\u3066\u3001\u5b9f\u52d9\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u8a2d\u8a08\u3084\u6ce8\u610f\u70b9\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059 \u3002\u3055\u3089\u306b\u3001\u3068\u3042\u308b\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fc(\u4ee5\u4e0b\u3001X\u793e)\u306e\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u51fa\u7a3f\u7d42\u4e86\u5f8c\u306e\u4e8b\u5f8c\u691c\u8a3c\u304b\u3089\u6b21\u56de\u306e\u6226\u7565\u30fb\u6226\u8853\u6539\u5584\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5c0e\u304d\u51fa\u3059\u30d7\u30ed\u30bb\u30b9\u3092\u8a73\u7d30\u306b\u518d\u73fe\u3057\u307e\u3059 \u3002 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