{"id":29337,"date":"2026-10-14T14:26:50","date_gmt":"2026-10-14T05:26:50","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=29337"},"modified":"2026-10-14T14:32:39","modified_gmt":"2026-10-14T05:32:39","slug":"digital-marketing-012","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/digital-marketing-012\/","title":{"rendered":"\u3010\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u7406\u8ad6\u30fb\u624b\u6cd5\u7de8\u3011\u672c\u5f53\u306e\u5e83\u544a\u52b9\u679c\u3092\u898b\u629c\u304f\u300c\u8ab2\u984c\u8a2d\u5b9a\u300d\u3068\u300c2\u5927\u624b\u6cd5\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u30fbMMM\uff09\u300d\u306e\u5168\u8c8c"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u666e\u53ca\u3084\u30e1\u30c7\u30a3\u30a2\u306e\u591a\u69d8\u5316\u306b\u4f34\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8a55\u4fa1\u306f\u8907\u96d1\u3055\u3092\u5897\u3057\u3066\u3044\u307e\u3059 \u3002\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u300c\u81ea\u793e\u306e\u5e83\u544a\u304c\u672c\u5f53\u306b\u58f2\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u8ca2\u732e\u3057\u305f\u306e\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3059\u308b\u8aac\u660e\u306b\u982d\u3092\u60a9\u307e\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u672c\u9023\u8f09\u3067\u306f\u3001\u5b9f\u52d9\u3067\u76f4\u9762\u3059\u308b\u69d8\u3005\u306a\u691c\u8a3c\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3084\u3001<strong>\u300c\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u300d\u300cMarketing Mix Modeling\uff08MMM\uff09\u300d<\/strong>\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u624b\u6cd5\u306e\u5b9f\u8df5\u65b9\u6cd5\u3092\u51682\u56de\u306b\u308f\u305f\u3063\u3066\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u51682\u56de\u306e\u69cb\u6210\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><span class=\"mdl_am_style_bold\">\u7b2c1\u56de\uff08\u672c\u8a18\u4e8b\uff09\uff1a\u3010\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u7406\u8ad6\u30fb\u624b\u6cd5\u7de8\u3011\u672c\u5f53\u306e\u5e83\u544a\u52b9\u679c\u3092\u898b\u629c\u304f\u300c\u8ab2\u984c\u8a2d\u5b9a\u300d\u3068\u300c2\u5927\u624b\u6cd5\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u30fbMMM\uff09\u300d\u306e\u5168\u8c8c<\/span><\/li>\n\n\n\n<li><span class=\"mdl_am_style_bold\">\u7b2c2\u56de\uff1a\u3010\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u5b9f\u8df5\u30fb\u4e8b\u4f8b\u7de8\u3011\u6b21\u56de\u65bd\u7b56\u306e\u300c\u518d\u73fe\u6027\u300d\u3092\u5287\u7684\u306b\u9ad8\u3081\u308b\uff01\u3068\u3042\u308b\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u300c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u4e88\u7b97\u6700\u9069\u5316\u300d\u306e\u821e\u53f0\u88cf<\/span>\u3000\u203b\u8fd1\u65e5\u516c\u958b\u4e88\u5b9a<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7b2c1\u56de\u3068\u306a\u308b\u4eca\u56de\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u6b63\u3057\u3044\u300c\u4f4d\u7f6e\u4ed8\u3051\u30fb\u76ee\u7684\u300d\u3092\u6574\u7406\u3057\u3001\u591a\u7a2e\u591a\u69d8\u306a\u8ab2\u984c\u3092\u985e\u578b\u5316\u3059\u308b\u305f\u3081\u306e\u300c2\u00d72\u306e\u30de\u30c8\u30ea\u30af\u30b9\u300d\u3001\u305d\u3057\u3066\u5404\u624b\u6cd5\u304c\u679c\u305f\u3059\u5f79\u5272\u306e\u5168\u4f53\u50cf\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"padding: 20px; border: 1px solid #000; margin-bottom: 2em;\">\n    <p style=\"margin: 0; line-height: 1.6;\">\n        \u672c\u8a18\u4e8b\u306f\u3001\u30de\u30af\u30ed\u30df\u30eb\u4e3b\u50ac\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30bb\u30df\u30ca\u30fc\u300c\u201c\u672c\u5f53\u306e\u5e83\u544a\u52b9\u679c\u201d\u8aac\u660e\u3067\u304d\u307e\u3059\u304b\uff1f\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u790e\u304b\u3089\u3001\u5b9f\u8df5\u306b\u5fc5\u8981\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac \u301c\u5b9f\u8df5\u7de8\u301c\u300d\u306e\u5185\u5bb9\u3092\u57fa\u306b\u4f5c\u6210\u3055\u308c\u305f\u9023\u8f09\u8a18\u4e8b\u306e\u7b2c1\u56de\u3067\u3059\u3002\n    <\/p>\n<\/div>\n\n\n\n<ul class=\"mdl_am_anchor\">\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-012\/#Index01\"><span class=\"mdl_am_color_d_blue\">1. \u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u4f4d\u7f6e\u4ed8\u3051\u3068\u76ee\u7684<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-012\/#Index02\"><span class=\"mdl_am_color_d_blue\">2. \u5b9f\u52d9\u3067\u76f4\u9762\u3059\u308b\u591a\u69d8\u306a\u5206\u6790\u8ab2\u984c<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-012\/#Index03\"><span class=\"mdl_am_color_d_blue\">3. \u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u300c2\u00d72\u306e\u30de\u30c8\u30ea\u30af\u30b9\u300d<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-012\/#Index04\"><span class=\"mdl_am_color_d_blue\">4. \u8ab2\u984c\u3068\u5206\u6790\u624b\u6cd5\u306e\u5177\u4f53\u7684\u306a\u5bfe\u5fdc\u4f8b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-012\/#Index05\"><span class=\"mdl_am_color_d_blue\">5. \u624b\u6cd5\u3054\u3068\u306e\u5206\u6790\u76ee\u7684\u3068\u7d44\u307f\u5408\u308f\u305b\u306e\u91cd\u8981\u6027<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"\/service\/knowledge-blog\/digital-marketing-012\/#Index06\"><span class=\"mdl_am_color_d_blue\">\u7b2c1\u56de\u306e\u307e\u3068\u3081<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index01\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">1. \u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u4f4d\u7f6e\u4ed8\u3051\u3068\u76ee\u7684<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u3069\u3053\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3001\u4f55\u3092\u76ee\u7684\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u672c\u8cea\u306f\u3001\u5358\u306b\u65bd\u7b56\u306e\u7d50\u679c\u3092\u632f\u308a\u8fd4\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u7d50\u679c\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u3042\u308a\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u9078\u5b9a\u3068\u3044\u3063\u305f\u6226\u8853\u3084\u3001\u6295\u8cc7\u5224\u65ad\u306e\u662f\u975e\u3068\u3044\u3063\u305f\u6226\u7565\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u884c\u3046\u3053\u3068\u3053\u305d\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4e00\u822c\u7684\u306b\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u89e3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"420\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image000.webp\" alt=\"\" class=\"wp-image-29350\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image000.webp 971w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image000-300x130.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image000-768x332.webp 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n  <ul style=\"margin: 0; padding-left: 20px; list-style-type: disc;\">\n    <li><strong>STEP 1\uff1aResearch<\/strong>\uff08\u5e02\u5834\u8abf\u67fb\u30fb\u74b0\u5883\u5206\u6790\u30fb\u9867\u5ba2\u5206\u6790\u30fbPEST\u5206\u6790\u306a\u3069\uff09<\/li>\n    <li><strong>STEP 2\uff1aSTP<\/strong>\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u3088\u308bWHO\uff06WHAT\u6226\u7565\u306e\u7b56\u5b9a\uff09<\/li>\n    <li><strong>STEP 3\uff1aMarketing Mix<\/strong>\uff084P\u30fb7P\u306e\u6226\u8853\u7684\u6574\u5408\u3001\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\uff08HOW\uff09\u306e\u7b56\u5b9a\uff09<\/li>\n    <li><strong>STEP 4\uff1aImplementation<\/strong>\uff08\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u5b9f\u884c\uff09<\/li>\n    <li><strong>STEP 5\uff1aControl<\/strong>\uff08\u65bd\u7b56\u5b9f\u884c\u5f8c\u306e\u52b9\u679c\u691c\u8a3c\u30fb\u6539\u5584\u691c\u8a0e\u3001\u8ca1\u52d9\u6307\u6a19\u5206\u6790\uff09<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306f\u3053\u306e\u300cSTEP\uff15\uff1aControl\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u5f97\u3089\u308c\u305f\u6e2c\u5b9a\u7d50\u679c\u306f\u30012\u3064\u306e\u30eb\u30fc\u30c8\u3067\u4e0a\u6d41\u306e\u30d7\u30ed\u30bb\u30b9\u3078\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image001-1024x512.webp\" alt=\"\" class=\"wp-image-29340\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image001-1024x512.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image001-300x150.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image001-768x384.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image001-1536x768.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image001-2048x1024.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">1\u3064\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u9078\u5b9a\u306e\u6700\u9069\u5316\u3084\u914d\u4fe1\u9762\u306e\u8abf\u6574\u306a\u3069\u3001STEP\uff13\u306e\u6226\u8853\u3092\u78e8\u304d\u8fbc\u3080\u305f\u3081\u306e<span class=\"mdl_am_style_bold\">\u300c\u6226\u8853\u6539\u5584\u300d<\/span>\u306e\u30eb\u30fc\u30c8\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3082\u30461\u3064\u306f\u3001\u4e88\u7b97\u305d\u306e\u3082\u306e\u306e\u62e1\u5927\u30fb\u7e2e\u5c0f\u3084\u3001\u6295\u8cc7\u7d99\u7d9a\u306e\u662f\u975e\u306a\u3069\u3001STEP\uff12\u306e\u6226\u7565\u305d\u306e\u3082\u306e\u3092\u8ecc\u9053\u4fee\u6b63\u30fb\u5224\u65ad\u3059\u308b\u305f\u3081\u306e<span class=\"mdl_am_style_bold\">\u300c\u6226\u7565\u6539\u5584\u300d<\/span>\u306e\u30eb\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u969b\u306f\u3001\u305d\u306e\u691c\u8a3c\u304c\u300c\u6226\u8853\u300d\u3068\u300c\u6226\u7565\u300d\u306e\u3069\u3061\u3089\u306e\u6539\u5584\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5e38\u306b\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index02\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">2. \u5b9f\u52d9\u3067\u76f4\u9762\u3059\u308b\u591a\u69d8\u306a\u5206\u6790\u8ab2\u984c<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u52d9\u306b\u304a\u3044\u3066\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3084\u5b9f\u65bd\u3059\u308b\u65bd\u7b56\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u3001\u591a\u7a2e\u591a\u69d8\u306a\u52b9\u679c\u6e2c\u5b9a\u306e\u8ab2\u984c\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001\u73fe\u5834\u306e\u904b\u7528\u62c5\u5f53\u8005\u3084\u30d7\u30e9\u30f3\u30ca\u30fc\u304b\u3089\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a<span class=\"mdl_am_style_bold\">\u6226\u8853\u7684\u306a\u554f\u3044<\/span>\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n  <ul style=\"margin: 0; padding-left: 20px; list-style-type: disc;\">\n    <li>\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u52b9\u679c\u7684\u3060\u3063\u305f\u304b\uff1f\u300d<\/li>\n    <li>\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5e83\u544a\u306f\u6b63\u3057\u304f\u5230\u9054\u3057\u305f\u304b\uff1f\u300d<\/li>\n    <li>\u300c\u51fa\u7a3f\u5a92\u4f53\u306e\u52b9\u7387\uff08\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff09\u306f\u3069\u3046\u3060\u3063\u305f\u304b\uff1f\u300d<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3067\u3001\u7d4c\u55b6\u5c64\u3084\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u8ca1\u52d9\u8cac\u4efb\u8005\u304b\u3089\u306f\u3001\u3088\u308a\u4e0a\u4f4d\u306e<span class=\"mdl_am_style_bold\">\u6226\u7565\u7684\u306a\u5224\u65ad<\/span>\u306e\u305f\u3081\u306e\u554f\u3044\u304c\u7a81\u304d\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n  <ul style=\"margin: 0; padding-left: 20px; list-style-type: disc;\">\n    <li>\u300c\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306f\u5411\u4e0a\u3057\u305f\u304b\uff1f\u300d<\/li>\n    <li>\u300c\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306b\u8ca2\u732e\u3057\u305f\u304b\uff1f\u300d<\/li>\n    <li>\u300c\u5e83\u544a\u6295\u4e0b\u5168\u4f53\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306f\u3069\u3046\u3060\u3063\u305f\u304b\uff1f\u300d<\/li>\n    <li>\u300c\u6b21\u56de\u306e\u6295\u8cc7\u5224\u65ad\uff08\u6765\u671f\u306e\u5a92\u4f53\u9593\u4e88\u7b97\u914d\u5206\u306a\u3069\uff09\u306e\u305f\u3081\u306e\u5ba2\u89b3\u7684\u306a\u6839\u62e0\u304c\u6b32\u3057\u3044\u300d<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001\u73fe\u5834\u304c\u6c42\u3081\u308b\u6539\u5584\u8981\u7d20\u3068\u7d4c\u55b6\u5c64\u304c\u6c42\u3081\u308b\u6295\u8cc7\u5224\u65ad\u57fa\u6e96\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u304b\u3064\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306bKPI\u3084\u76ee\u6a19\u3082\u307e\u3061\u307e\u3061\u3067\u3059\u3002\u3053\u308c\u3089\u591a\u7a2e\u591a\u69d8\u306a\u691c\u8a3c\u8ab2\u984c\u304c\u3042\u308b\u4e2d\u3067\u3001\u9069\u5207\u306a\u624b\u6cd5\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u201c\u5206\u6790\u8ab2\u984c\u3092\u985e\u578b\u5316\u201d\u3057\u3001\u95a2\u4fc2\u8005\u9593\u3067\u76ee\u7dda\u3092\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index03\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">3. \u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u300c2\u00d72\u306e\u30de\u30c8\u30ea\u30af\u30b9\u300d<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u591a\u69d8\u306a\u5206\u6790\u8ab2\u984c\u3092\u6574\u7406\u30fb\u985e\u578b\u5316\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u672c\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u300cKPI\uff08\u610f\u8b58 vs \u884c\u52d5\uff09\u300d\u3068\u300c\u5206\u6790\u8996\u70b9\uff08\u30de\u30af\u30ed vs \u30df\u30af\u30ed\uff09\u300d\u3068\u3044\u30462\u3064\u306e\u8ef8\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u30de\u30c8\u30ea\u30af\u30b9\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ef8\u2460 KPI\u3067\u306e\u985e\u578b\u5316\uff1a\u610f\u8b58 vs \u884c\u52d5<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u76ee\u6a19\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u306e\u3069\u306e\u3088\u3046\u306a\u614b\u5ea6\u5909\u5bb9\u306b\u50cd\u304d\u304b\u3051\u308b\u3082\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u6e2c\u5b9a\u3059\u3079\u304dKPI\u306f\u5927\u304d\u304f2\u3064\u306b\u5927\u5225\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u610f\u8b58\uff08Awareness\uff09<\/strong>\uff1a<br>\u4e3b\u306b\u4e2d\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u9577\u3084\u8cc7\u7523\u5f62\u6210\u3092\u76ee\u7684\u3068\u3057\u305f\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u300d\u306b\u304a\u3044\u3066KPI\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002<br><strong><span class=\"mdl_am_style_bold\">\u6307\u6a19\u4f8b<\/span><\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u3001\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u8cfc\u5165\u610f\u5411<br><br><\/li>\n\n\n\n<li><strong>\u884c\u52d5\uff08Behavior\uff09<\/strong>\uff1a<br>\u77ed\u671f\u7684\u306a\u6210\u679c\u3078\u306e\u63a5\u7d9a\u3084\u3001\u3044\u308f\u3086\u308b&#8221;\u5208\u308a\u53d6\u308a&#8221;\u3068\u547c\u3070\u308c\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u76ee\u7684\u3068\u3057\u305f\u65bd\u7b56\u306b\u304a\u3044\u3066KPI\u3068\u306a\u308b\u3082\u306e\u3067\u3059 \u3002<br><strong><span class=\"mdl_am_style_bold\">\u6307\u6a19\u4f8b<\/span><\/strong>\uff1a\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u58f2\u4e0a\u3001\u691c\u7d22\u91cf<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ef8\u2461 \u5206\u6790\u8996\u70b9\u3067\u306e\u985e\u578b\u5316\uff1a\u30de\u30af\u30ed vs \u30df\u30af\u30ed<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u632f\u308a\u8fd4\u308a\u3092\u884c\u3046\u7acb\u5834\u3084\u3001\u6b21\u56de\u65bd\u7b56\u306b\u5411\u3051\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3069\u306e\u7c92\u5ea6\u30fb\u8996\u70b9\u3067\u884c\u3046\u304b\u306b\u3088\u3063\u3066\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong><span class=\"mdl_am_style_bold\">\u30de\u30af\u30ed\uff08\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\uff09\uff1a<\/span><\/strong><br>\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u3068\u3057\u3066\u306e\u5e02\u5834\u306e\u52d5\u304d\u3084\u632f\u308a\u8fd4\u308a\u3001\u6295\u8cc7\u305d\u306e\u3082\u306e\u306e\u662f\u975e\u3068\u3044\u3063\u305f\u300c\u6226\u7565\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u300d\u3092\u76ee\u7684\u3068\u3059\u308b\u8996\u70b9\u3067\u3059\u3002<br><strong><span class=\"mdl_am_style_bold\">\u5206\u6790\u4f8b<\/span><\/strong>\uff1a\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u6e2c\u5b9a\u3001\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306e\u8a8d\u77e5\u5ea6\u306e\u5897\u52a0\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u5909\u5316<br><br><\/li>\n\n\n\n<li><strong><span class=\"mdl_am_style_bold\"><strong>\u30df\u30af\u30ed\uff08\u500b\u5225\u65bd\u7b56\u306e\u8a72\u5f53\u8005<\/strong>\uff09\uff1a<\/span><\/strong><br>\u500b\u5225\u65bd\u7b56\u3054\u3068\u306e\u632f\u308a\u8fd4\u308a\u3084\u3001\u5177\u4f53\u7684\u306a\u904b\u7528\u30fb\u914d\u4fe1\u6226\u8853\u7b49\u3078\u306e\u300c\u6226\u8853\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u300d\u3092\u76ee\u7684\u3068\u3059\u308b\u8996\u70b9\u3067\u3059\u3002<br><strong><span class=\"mdl_am_style_bold\">\u5206\u6790\u4f8b<\/span><\/strong>\uff1a\u5e83\u544a\u63a5\u89e6\u8005\u3068\u975e\u63a5\u89e6\u8005\u306e\u30b9\u30b3\u30a2\u6bd4\u8f03\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u306e\u52b9\u679c\u6bd4\u8f03\u3001\u6700\u9069\u63a5\u89e6\u56de\u6570\uff08\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09\u306e\u53ef\u8996\u5316<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ef8\u2460\u2461\u3092\u5143\u306b\u3057\u305f\u5206\u6790\u985e\u578b\u5316\u30de\u30c8\u30ea\u30af\u30b9<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image003-1024x464.webp\" alt=\"\" class=\"wp-image-29342\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image003-1024x464.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image003-300x136.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image003-768x348.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image003-1536x697.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image003-2048x929.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"border: 1px solid #000; padding: 20px;\">\n  <ul style=\"margin: 0; padding-left: 20px; list-style-type: disc;\">\n    <li>\u30de\u30af\u30ed \u00d7 \u610f\u8b58 \u2794 \u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u5206\u6790\uff08\u4e8b\u524d-\u4e8b\u5f8c\u8abf\u67fb\u306a\u3069\uff09<\/li>\n    <li>\u30de\u30af\u30ed \u00d7 \u884c\u52d5 \u2794 \u5e02\u5834\u53cd\u5fdc\u5206\u6790\uff08Marketing Mix Modeling: MMM\uff09<\/li>\n    <li>\u30df\u30af\u30ed \u00d7 \u610f\u8b58 \u2794 \u614b\u5ea6\u5909\u5bb9\u52b9\u679c\u306e\u5206\u6790\uff08\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb \/ \u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09<\/li>\n    <li>\u30df\u30af\u30ed \u00d7 \u884c\u52d5 \u2794 \u884c\u52d5\u5909\u5bb9\u52b9\u679c\u306e\u5206\u6790\uff08CTR\u30fbCVR\u5206\u6790\u3001\u8cfc\u8cb7\u30ea\u30d5\u30c8\u5206\u6790\uff09<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index04\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">4. \u8ab2\u984c\u3068\u5206\u6790\u624b\u6cd5\u306e\u5177\u4f53\u7684\u306a\u5bfe\u5fdc\u4f8b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u985e\u578b\u5316\u30de\u30c8\u30ea\u30af\u30b9\u3092\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u52d9\u306b\u3069\u306e\u3088\u3046\u306b\u5f53\u3066\u306f\u3081\u308b\u306e\u304b\u3001\u5177\u4f53\u7684\u306a4\u3064\u306e\u8ab2\u984c\u4f8b\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u4f8bA\uff1a\u300c\u5e83\u544a\u51fa\u7a3f\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306f\u3069\u306e\u7a0b\u5ea6\u5909\u5316\u3057\u305f\u304b\uff1f\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u5909\u5316\u306f\u3042\u3063\u305f\u306e\u304b\uff1f\u300d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image004-1024x349.webp\" alt=\"\" class=\"wp-image-29343\" style=\"aspect-ratio:2.934177491540225;width:299px;height:auto\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image004-1024x349.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image004-300x102.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image004-768x262.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image004-1536x524.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image004.webp 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u5206\u985e\uff1a\u30de\u30af\u30ed<\/strong><span class=\"mdl_am_style_bold\"><strong>\u00d7 \u610f\u8b58<\/strong><\/span><\/li>\n\n\n\n<li><strong>\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\uff1a\u500b\u5225\u65bd\u7b56\u306e\u8a72\u5f53\u8005\u3060\u3051\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u3068\u3057\u3066\u306e\u72b6\u614b\u3092\u4fef\u77b0\u3057\u3066\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u5e83\u544a\u51fa\u7a3f\u306e<strong>\u300c\u4e8b\u524d\u300d<\/strong>\u3068<strong>\u300c\u4e8b\u5f8c\u300d<\/strong>\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u305d\u308c\u305e\u308c\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3092\u53d6\u5f97\u3059\u308b<strong>\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u300d<\/strong>\u3092\u5b9f\u65bd\u3057\u3001\u5168\u4f53\u306e\u30b9\u30b3\u30a2\u3092\u6bd4\u8f03\u30fb\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u4f8bB\uff1a\u300c\u69d8\u3005\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u51fa\u7a3f\u3057\u3066\u3044\u308b\u304c\u3001\u5e83\u544a\u5168\u4f53\u306eROI\u306f\uff1f\u6700\u3082\u52b9\u7387\u7684\u306a\u51fa\u7a3f\u5148\u306f\u3069\u3053\u304b\uff1f\u300d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image005-1024x349.webp\" alt=\"\" class=\"wp-image-29344\" style=\"aspect-ratio:2.934177491540225;width:299px;height:auto\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image005-1024x349.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image005-300x102.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image005-768x262.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image005-1536x524.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image005.webp 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u5206\u985e\uff1a\u30de\u30af\u30ed\u00d7\u884c\u52d5<\/strong><\/li>\n\n\n\n<li><strong>\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\uff1a\u6700\u7d42\u7684\u306aROI\uff08\u3042\u308b\u3044\u306f\u58f2\u4e0a\u91d1\u984d\u3042\u305f\u308a\u306e\u52b9\u7387\u3092\u793a\u3059ROAS\uff09\u3092\u63db\u7b97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u500b\u4eba\u306e\u30ed\u30b0\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u5f53\u8a72\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306e\u300c\u58f2\u4e0a\uff08\u884c\u52d5\u6307\u6a19\uff09\u300d\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u304b\u3089\u51fa\u7a3f\u91cf\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u6027\u3092\u30e2\u30c7\u30eb\u5316\u3059\u308b<strong>\u300cMarketing Mix Modeling\uff08MMM\uff09\u300d<\/strong>\u304c\u6700\u9069\u306a\u624b\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u4f8bC\uff1a\u300c\u5e83\u544a\u306b\u614b\u5ea6\u5909\u5bb9\u52b9\u679c\u306f\u3042\u3063\u305f\u304b\uff1f\u52b9\u7387\u304c\u9ad8\u304b\u3063\u305f\u30e1\u30c7\u30a3\u30a2\u306f\u3069\u308c\u304b\uff1f\u300d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image006-1024x349.webp\" alt=\"\" class=\"wp-image-29345\" style=\"aspect-ratio:2.934177491540225;width:299px;height:auto\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image006-1024x349.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image006-300x102.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image006-768x262.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image006-1536x524.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image006.webp 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>\u5206\u985e\uff1a\u30df\u30af\u30ed\u00d7<\/strong><span class=\"mdl_am_style_bold\"><strong>\u610f\u8b58<\/strong><\/span><\/li>\n\n\n\n<li><strong>\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\uff08\u30de\u30af\u30ed\uff09\u3092\u3044\u304f\u3089\u89b3\u5bdf\u3057\u3066\u3082\u3001\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u63a5\u89e6\u8005\u306e\u300c\u610f\u8b58\u306e\u5909\u5316\uff08\u614b\u5ea6\u5909\u5bb9\uff09\u300d\u3092\u5207\u308a\u5206\u3051\u3066\u6349\u3048\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u500b\u5225\u306e\u65bd\u7b56\u306e\u52b9\u679c\u3092\u8cea\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u3001\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u300c\u63a5\u89e6\u8005\u300d\u3068\u300c\u975e\u63a5\u89e6\u8005\u300d\u3092\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306b\u3088\u3063\u3066\u5224\u5225\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3092\u76f4\u63a5\u6bd4\u8f03\u3059\u308b<strong>\u300c\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb\uff08\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\uff09\u300d<\/strong>\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u8ab2\u984c\u4f8bD\uff1a\u300c\u8a2d\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u6709\u52b9\u3060\u3063\u305f\u306e\u304b\uff1f\u300d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image007-1024x369.webp\" alt=\"\" class=\"wp-image-29346\" style=\"aspect-ratio:2.934177491540225;width:299px;height:auto\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image007-1024x369.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image007-300x108.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image007-768x277.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image007-1536x554.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image007.webp 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><span class=\"mdl_am_style_bold\">\u5206\u985e\uff1a<strong>\u30df\u30af\u30ed \u00d7 \u610f\u8b58<\/strong><\/span>\u3001\u307e\u305f\u306f<strong>\u30df\u30af\u30ed \u00d7 \u884c\u52d5<\/strong><\/li>\n\n\n\n<li><strong>\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\uff1a\u500b\u5225\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3054\u3068\u306e\u63a5\u89e6\u8005\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u30df\u30af\u30ed\u8996\u70b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b4\u30fc\u30eb\uff08KPI\uff09\u304c\u610f\u8b58\u3067\u3042\u308b\u304b\u884c\u52d5\u3067\u3042\u308b\u304b\u306b\u3088\u3063\u3066\u624b\u6cd5\u3092\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3042\u308c\u3070<strong>\u5e83\u544a\u63a5\u89e6\u8005\u8abf\u67fb<\/strong>\u3067\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u306e\u63a5\u89e6\u8005\u30b9\u30b3\u30a2\u3092\u6bd4\u8f03\u3057\u3001\u5951\u7d04\u3084\u8cfc\u8cb7\u3092\u76ee\u7684\u3068\u3057\u305f\u65bd\u7b56\u3067\u3042\u308c\u3070<strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u306e\u63a5\u89e6\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong>\u3092\u6bd4\u8f03\u30fb\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index05\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">5. \u624b\u6cd5\u3054\u3068\u306e\u5206\u6790\u76ee\u7684\u3068\u7d44\u307f\u5408\u308f\u305b\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30de\u30c8\u30ea\u30af\u30b9\u306b\u3088\u3063\u3066\u6574\u7406\u3055\u308c\u305f\u5404\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u305d\u308c\u305e\u308c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u679c\u305f\u3059\u3079\u304d\u5f79\u5272\uff08\u5f97\u610f\u9818\u57df\u30fb\u82e6\u624b\u9818\u57df\uff09\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image008-1024x494.webp\" alt=\"\" class=\"wp-image-29347\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image008-1024x494.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image008-300x145.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image008-768x370.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image008-1536x741.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image008-2048x987.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5404\u624b\u6cd5\u306f\u3001\u5927\u304d\u304f\u4ee5\u4e0b\u306e\u8a55\u4fa1\u8ef8\u306b\u6cbf\u3063\u3066\u305d\u306e\u5f79\u5272\u304c\u5206\u304b\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><span class=\"mdl_am_style_bold\">\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb<\/span>\uff1a<br>\u300c\u30df\u30af\u30ed\u00d7\u610f\u8b58\u300d\u306b\u4f4d\u7f6e\u3057\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u610f\u5411\u306b\u81f3\u308b\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u304c\u3069\u3046\u52d5\u3044\u305f\u304b\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6b21\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u914d\u4fe1\u9762\u3084\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u7ba1\u7406\u3068\u3044\u3063\u305f\u300c\u5177\u4f53\u7684\u306a\u6226\u8853\u306e\u6539\u5584\u300d\u306b\u76f4\u7d50\u3059\u308b\u8a55\u4fa1\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/service\/report\/ebook-008\/\" target=\"_blank\" rel=\"noopener\">\uff1e\uff1e\u30de\u30af\u30ed\u30df\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u300cAccessMill\u00ae Brand Lift Survey\u300d<\/a><\/p>\n\n\n\n<ul class=\"mdl_am_list\">\n<li><strong>Marketing Mix Modeling\uff08MMM\uff09<\/strong>\uff1a<br>\u300c\u30de\u30af\u30ed\u00d7\u884c\u52d5\u300d\u306b\u4f4d\u7f6e\u3057\u3001\u65bd\u7b56\u304c\u6700\u7d42\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\uff08\u58f2\u4e0a\u306a\u3069\uff09\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u305f\u304b\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6765\u671f\u306e\u30e1\u30c7\u30a3\u30a2\u9593\u306e\u4e88\u7b97\u30a2\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316\u3084\u3001\u6295\u8cc7\u5224\u65ad\u306e\u662f\u975e\u3068\u3044\u3063\u305f\u300c\u4e0a\u4f4d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u300d\u306b\u6d3b\u304b\u3055\u308c\u308b\u8a55\u4fa1\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><a href=\"\/service\/report\/ebook-006\/\" target=\"_blank\" rel=\"noopener\">\uff1e\uff1e\u30de\u30af\u30ed\u30df\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u300cBrand Dynamics Modeling\u300d<\/a><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u3069\u308c\u304b\u4e00\u3064\u306e\u624b\u6cd5\u304c\u512a\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u304c\u62b1\u3048\u308b\u5206\u6790\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u624b\u6cd5\u3092\u9078\u3076\u3053\u3068\u3001\u305d\u3057\u3066\u8907\u6570\u306e\u624b\u6cd5\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u8907\u6570\u306e\u8996\u70b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4e92\u3044\u306e\u9650\u754c\u70b9\u3092\u88dc\u3044\u5408\u3044\u3001\u591a\u69d8\u306a\u8996\u70b9\u3067\u306e\u5305\u62ec\u7684\u306a\u632f\u308a\u8fd4\u308a\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span id=\"Index06\" style=\"display: block; padding-top: 100px; margin-top: -100px;\"><\/span><h2 class=\"mdl_am_h2\">\u7b2c1\u56de\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image009-1024x458.webp\" alt=\"\" class=\"wp-image-29348\" srcset=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image009-1024x458.webp 1024w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image009-300x134.webp 300w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image009-768x344.webp 768w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image009-1536x687.webp 1536w, https:\/\/www.macromill.com\/service\/wp-content\/uploads\/knowledge-blog-digital-marketing-012-image009-2048x916.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306b\u306f\u591a\u7a2e\u591a\u69d8\u306a\u5206\u6790\u8ab2\u984c\u304c\u5b58\u5728\u3057\u307e\u3059\u304c\u3001KPI\u304c\u610f\u8b58\u304b\u884c\u52d5\u304b\u3001\u5206\u6790\u8996\u70b9\u304c\u30de\u30af\u30ed\u304b\u30df\u30af\u30ed\u304b\u306b\u3088\u3063\u3066\u3001\u3059\u3079\u3066\u306e\u8ab2\u984c\u306f\u660e\u78ba\u306b\u985e\u578b\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u30de\u30af\u30ed\u00d7\u610f\u8b58\u300d\u3067\u3042\u308c\u3070\u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u3001\u300c\u30de\u30af\u30ed\u00d7\u884c\u52d5\u300d\u3067\u3042\u308c\u3070Marketing Mix Modeling\uff08MMM\uff09\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306e\u8ab2\u984c\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u8ab2\u984c\u306e\u4f4d\u7f6e\u3065\u3051\u306b\u3064\u3044\u3066\u95a2\u4fc2\u8005\u9593\u3067\u76ee\u7dda\u3092\u5408\u308f\u305b\u3001\u9069\u5207\u306a\u624b\u6cd5\u3092\u9078\u629e\u30fb\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6b21\u56de\u306e\u7b2c2\u56de\uff1a\u3010\u5b9f\u8df5\u30fb\u4e8b\u4f8b\u7de8\u3011\u3067\u306f\u3001\u73fe\u4ee3\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u4e2d\u5fc3\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u300cMMM\u300d\u3068\u300c\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u300d\u306e2\u5927\u624b\u6cd5\u306b\u3064\u3044\u3066\u3001\u5b9f\u52d9\u3067\u5206\u6790\u7cbe\u5ea6\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8a2d\u8a08\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u3001\u98df\u6599\u54c1\u30e1\u30fc\u30ab\u30fcX\u793e\u306e\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u51fa\u7a3f\u7d42\u4e86\u5f8c\u306e\u4e8b\u5f8c\u691c\u8a3c\u304b\u3089\u6b21\u56de\u306e\u30e1\u30c7\u30a3\u30a2\u30a2\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u8853\u306e\u6539\u5584\u3078\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5c0e\u304d\u51fa\u3059\u30d7\u30ed\u30bb\u30b9\u3092\u8a73\u7d30\u306b\u518d\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u81ea\u793e\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u8ab2\u984c\u8a2d\u5b9a\u3084\u3001\u9069\u5207\u306a\u5206\u6790\u624b\u6cd5\u306e\u9078\u5b9a\u306b\u304a\u60a9\u307f\u306e\u65b9\u306f\u3001\u305c\u3072\u30de\u30af\u30ed\u30df\u30eb\u3078\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002\u8cb4\u793e\u306e\u8ab2\u984c\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u52b9\u679c\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3054\u63d0\u6848\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"mdl_hm_2clm_main_cta\" id=\"cta-area\">\r\n    <div>\r\n        <p class=\"title\">MMM\u306a\u3089Brand Dynamics Modeling<\/span><\/p>\r\n    <\/div>\r\n    <div class=\"recom\">\r\n        <div>\r\n            <a class=\"bnr article_linkbn\" href=\"\/service\/digital-data\/ad-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img 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params = window.location.search;\n\t\t\t\t\tvar $pardotForm = $('#pardot-form');\n\n\t\t\t\t\tvar iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.setAttribute('id', 'iframe_indexBlog');\n\t\t\t\t\tiframe.setAttribute('src', form + params);\n\t\t\t\t\tiframe.setAttribute('width', '100%');\n\t\t\t\t\tiframe.setAttribute('frameborder', 0);\n\t\t\t\t\tiframe.setAttribute('allowTransparency', 'true');\n\t\t\t\t\tiframe.style.border = '0';\n\n\t\t\t\t\t$pardotForm.append(iframe);\n\n\t\t\t\t\t$(window).on('message', function(event){\n\t\t\t\t\t\tif (event.originalEvent.data && event.originalEvent.data['slug']) {\n\t\t\t\t\t\t\t$('#' + event.originalEvent.data['slug']).css({\n\t\t\t\t\t\t\t\t'width': '100%',\n\t\t\t\t\t\t\t\t'height': 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