{"id":2609,"date":"2017-12-21T14:51:31","date_gmt":"2017-12-21T05:51:31","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=2609"},"modified":"2025-12-25T16:58:25","modified_gmt":"2025-12-25T07:58:25","slug":"research-005","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/research-005\/","title":{"rendered":"\u4f01\u753b\u958b\u767a\u3092\u6210\u529f\u3055\u305b\u308b"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\"><\/div>\n<p><!-- \/.un_entryHead --><\/p>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block hp_mgnBtmL\">\n<div class=\"el_tableBlock\">\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>\u9023\u8f09\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\u30ea\u30b5\u30fc\u30c1<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30b5\u30fc\u30c1\u3092\u6b63\u3057\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u8cb4\u91cd\u306a\u60c5\u5831\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u8abf\u67fb\u306f\u4e00\u898b\u7c21\u5358\u305d\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u305d\u3053\u306b\u306f\u3044\u308d\u3044\u308d\u306a\u843d\u3068\u3057\u7a74\u304c\u6f5c\u3093\u3067\u3044\u307e\u3059\u3002\u8abf\u67fb\u306e\u30aa\u30ea\u30a8\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u59cb\u307e\u308a\u8abf\u67fb\u7d50\u679c\u306e\u89e3\u91c8\u3068\u610f\u601d\u6c7a\u5b9a\u306b\u3044\u305f\u308b\u307e\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u5404\u6bb5\u968e\u306b\u96a0\u308c\u305f\u843d\u3068\u3057\u7a74\u306b\u306f\u307e\u3089\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4eca\u56de\u306e\u9023\u8f09\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u52d5\u9818\u57df\u5225\u306b\u8abf\u67fb\u3092\u6d3b\u7528\u3059\u308b\u30d2\u30f3\u30c8\u3092\u63d0\u6848\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<section class=\"un_sec_block\">\n<h2 class=\"un_sec_ttl\">\u7b2c5\u56de\u3000\u4f01\u753b\u958b\u767a\u3092\u6210\u529f\u3055\u305b\u308b<\/h2>\n<\/section>\n<div class=\"un_sec_block\">\n<p>\t\t\t\t\t\u4eca\u56de\u306f\u4f01\u753b\u958b\u767a\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30ea\u30b5\u30fc\u30c1\u306b\u3064\u3044\u3066\u8ff0\u3079\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9867\u5ba2\u5fd7\u5411\u304c\u539f\u5247\u3067\u3059\u304b\u3089\u3001\u65b0\u88fd\u54c1\u3092\u5e02\u5834\u6295\u5165\u3059\u308b\u969b\u3001\u3042\u308b\u3044\u306f\u65b0\u898f\u4e8b\u696d\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u5e02\u5834\u306b\u53d7\u5bb9\u6027\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u8abf\u67fb\u3059\u308b\u306e\u306f\u5f53\u7136\u3067\u3059\u3002\u3051\u308c\u3069\u3082\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3001\u9867\u5ba2\u306b\u53d7\u3051\u5bb9\u308c\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u5206\u304b\u3063\u305f\u3089\u3069\u3046\u3059\u308b\u304b\uff1f\u3069\u3046\u30ea\u30b5\u30fc\u30c1\u3059\u308c\u3070\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u308d\u3046\u304b\u3001\u3068\u3044\u3046\u554f\u984c\u3067\u3059\u3002<\/p>\n<\/div>\n<section class=\"un_sec_block\">\n<h3 class=\"un_sec_ttl\">1. \u4f01\u753b\u958b\u767a\u306e\u69cb\u60f3\u304c\u9593\u9055\u3063\u3066\u3044\u305f\u3089<\/h3>\n<h4 class=\"el_ttlLv3 hp_txtGray hp_mgnS\">\u25a0\u4eee\u8aac\u691c\u8a3c\u306e\u771f\u610f<\/h4>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u4eee\u8aac\u691c\u8a3c\u306e\u305f\u3081\u306e\u8abf\u67fb\u304c\u3057\u3070\u3057\u3070\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002\u4eee\u8aac\u691c\u8a3c\u306f\u5b9f\u8a3c\u79d1\u5b66\u306e\u5f53\u7136\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u304c\u3001\u5b9f\u52d9\u3067\u306f\u305d\u306e\u610f\u5473\u304c\u66f2\u89e3\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u7406\u7531\u306f\u3001\u4eee\u8aac\u691c\u8a3c\u306e\u8abf\u67fb\u304c\u300c\u4eee\u8aac\u304c\u6b63\u3057\u3044\u300d\u3053\u3068\u3092\u4f01\u696d\u306e\u30c8\u30c3\u30d7\u3084\u95a2\u4fc2\u5148\u306b\u8aac\u5f97\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u307e\u305a\u7d50\u8ad6\u3042\u308a\u304d\u3067\u3001\u5f8c\u3065\u3051\u8cc7\u6599\u3092\u5f97\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u305f\u8abf\u67fb\u3082\u3042\u308a\u305d\u3046\u3067\u3059\u3002<br \/>\n\u300c\u3042\u308a\u305d\u3046\u3060\u300d\u3068\u3044\u3046\u3042\u3044\u307e\u3044\u306a\u8868\u73fe\u3092\u3057\u305f\u308f\u3051\u306f\u3001\u4e8b\u306e\u6027\u683c\u4e0a\u300c\u308f\u304c\u793e\u3067\u306f\u5f8c\u3065\u3051\u8abf\u67fb\u306f\u4f55\uff05\u3060\u300d\u3068\u516c\u8868\u3059\u308b\u4f01\u696d\u304c\u306a\u3044\u305f\u3081\u306b\u6b63\u78ba\u306a\u7d71\u8a08\u304c\u3068\u308c\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u30ea\u30b5\u30fc\u30c1\u3092\u3057\u305f\u3042\u3052\u304f\u4eee\u8aac\u304c\u9593\u9055\u3044\u3060\u3068\u5b9f\u8a3c\u3055\u308c\u305f\u3089\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30a2\u30ab\u30c7\u30df\u30c3\u30af\u306e\u4e16\u754c\u306a\u3089\u3070\u3001\u4eee\u8aac\u306e\u8aa4\u308a\u3092\u5b9f\u8a3c\u3059\u308b\u3053\u3068\u306f\u904e\u53bb\u306e\u77e5\u8b58\u306e\u8aa4\u308a\u3092\u767a\u898b\u3057\u3066\u5b66\u8853\u3092\u9032\u6b69\u3055\u305b\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u305d\u3046\u3044\u3046\u5b9f\u8a3c\u7814\u7a76\u306f\u826f\u3044\u7814\u7a76\u306a\u306e\u3067\u3059\u3002<br \/>\n\u4e00\u65b9\u3067\u5b9f\u52d9\u3067\u306f\u3001\u4eee\u8aac\u3092\u5426\u5b9a\u3059\u308b\u8abf\u67fb\u306f\u60aa\u3044\u8abf\u67fb\u3060\u3068\u3044\u3046\u8a55\u4fa1\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u306a\u305c\u305d\u3046\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u304b\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u30e1\u30f3\u30bf\u30eb\u30fb\u30d7\u30ed\u30bb\u30b9\u3067\u793a\u3057\u305f\u306e\u304c\u56f31\u3067\u3059\u3002<\/p>\n<div class=\"el_colUnitArea\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/image_002-11.png\" alt=\"\u4eee\u8aac\u691c\u8a3c\u306e\u30e1\u30f3\u30bf\u30eb\u30d7\u30ed\u30bb\u30b9\" class=\"hp_mgnAuto0\"><\/div>\n<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopSS\">\n\t\t\t\t\t\u56f31\u3000\u4eee\u8aac\u691c\u8a3c\u306e\u30e1\u30f3\u30bf\u30eb\u30d7\u30ed\u30bb\u30b9<\/p>\n<p>\t\t\t\t\t\u30ea\u30b5\u30fc\u30c1\u30e6\u30fc\u30b6\u30fc\u3082\u597d\u304d\u597d\u3093\u3067\u8abf\u67fb\u7d50\u679c\u3092\u7121\u8996\u3057\u305f\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3051\u308c\u3069\u3082\u4ee3\u6848\u304c\u51fa\u3066\u3053\u306a\u3044\u30ea\u30b5\u30fc\u30c1\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u5f53\u521d\u6848\u3067\u5f37\u884c\u7a81\u7834\u3059\u308b\u3057\u304b\u65b9\u6cd5\u304c\u306a\u3044\u306e\u3067\u3059\u3002\u4f01\u696d\u306b\u306f\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u3092\u624b\u623b\u308a\u3059\u308b\u3060\u3051\u306e\u6642\u9593\u7684\u30fb\u8cc7\u6e90\u7684\u306a\u4f59\u88d5\u304c\u306a\u3044\u306e\u304c\u666e\u901a\u3067\u3059\u3002\u8abf\u67fb\u3092\u3084\u308a\u306a\u304a\u3059\u3053\u3068\u3055\u3048\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u306f\u5922\u3092\u5b9f\u73fe\u3059\u308b\u71b1\u610f\u306f\u5fc5\u8981\u3067\u3059\u3002\u3051\u308c\u3069\u3082\u305d\u306e\u4e00\u65b9\u3067\u4eee\u8aac\u304c\u8aa4\u3063\u3066\u3044\u305f\u3089\u65e2\u5b9a\u306e\u8def\u7dda\u3092\u5909\u66f4\u3059\u308b\u51b7\u5fb9\u3055\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<\/section>\n<section class=\"un_sec_block\">\n<h3 class=\"un_sec_ttl\">2. \u65b9\u5411\u8ee2\u63db\u306e\u4ed5\u7d44\u307f<\/h3>\n<h4 class=\"el_ttlLv3 hp_txtGray hp_mgnS\">\u25a0\u4ee3\u66ff\u6848\u3092\u63a2\u7d22\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/h4>\n<p><a href=\"\/service\/data-analysis\/conjoint-analysis\/\" class=\"hp_txtBlue\">\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/a>\u306f\u65b9\u5411\u8ee2\u63db\u306e\u4ed5\u7d44\u307f\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u8abf\u67fb\u6280\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u3092\u72ed\u7fa9\u306b\u3068\u3089\u3048\u308c\u3070\u4eba\u9593\u306e\u52b9\u7528\u95a2\u6570\u3092\u63a8\u5b9a\u3059\u308b\u8a08\u7b97\u6cd5\u306a\u306e\u3067\u3059\u304c\u3001\u5e83\u7fa9\u306b\u3068\u3089\u3048\u308c\u3070\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u53d6\u308a\u5165\u308c\u3066\u65b0\u88fd\u54c1\u3084\u65b0\u898f\u4e8b\u696d\u3092\u4f01\u753b\u8a2d\u8a08\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u305d\u306e\u3082\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u5b9f\u9a13\u8a08\u753b\u7684\u306b\u751f\u6210\u3059\u308b\u65b9\u6cd5\u306a\u306e\u3067\u3001\u5468\u5230\u306a\u30ea\u30b5\u30fc\u30c1\u30fb\u30c7\u30b6\u30a4\u30f3\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u306e\u610f\u5473\u3067\u3001\u610f\u56f3\u305b\u305a\u96c6\u307e\u3063\u3066\u3057\u307e\u3063\u305f\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3059\u308b\u30c7\u30fc\u30bf\u30de\u30a4\u30cb\u30f3\u30b0\u3068\u306f\u5bfe\u6975\u306e\u601d\u60f3\u306b\u3042\u308b\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u30a2\u30e1\u30ea\u30ab\u3067\u306f1970\u5e74\u4ee3\u304b\u3089\u4e3b\u306b\u65b0\u88fd\u54c1\u306e\u958b\u767a\u306e\u5206\u91ce\u3067\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u306e\u7523\u696d\u5c0e\u5165\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u3002\u65e5\u672c\u3067\u30821980\u5e74\u4ee3\u304b\u3089\u65e5\u7528\u96d1\u8ca8\u54c1\u3001\u98f2\u98df\u6599\u54c1\u3001\u8010\u4e45\u6d88\u8cbb\u8ca1\u3001\u4e8b\u52d9\u6a5f\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u304c\u4f7f\u308f\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<h5 class=\"el_ttlLv3 hp_txtGray hp_mgnS\">\u25a0\u4f01\u753b\u958b\u767a\u306e\u4e8b\u4f8b<\/h5>\n<p>\u5927\u624b\u306e\u67d0\u5efa\u8a2d\u4f1a\u793e\u306b\u3088\u308b\u96c6\u5408\u4f4f\u5b85\u306e\u4f01\u753b\u8a2d\u8a08\u306b\u3069\u3046\u30ea\u30b5\u30fc\u30c1\u304c\u8ca2\u732e\u3057\u305f\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305d\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306fM\u8a08\u753b\u3068\u3044\u3046\u958b\u767a\u4e8b\u696d\u3067\u3001\u8abf\u67fb\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u7528\u5730\u3092\u53d6\u5f97\u3057\u3066\u6280\u8853\u90e8\u9580\u304c\u30de\u30b9\u30bf\u30fc\u30d7\u30e9\u30f3\u3092\u4f5c\u6210\u3057\u305f\u6bb5\u968e\u3067\u3057\u305f\u3002<br 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\/>\n\u305d\u306e\u7d50\u679c\u3001\u30de\u30b9\u30bf\u30fc\u30d7\u30e9\u30f3\u306e\u307e\u307e\u3067\u306f\u9078\u629e\u78ba\u7387\u304c\u4f4e\u3044\u3053\u3068\u304c\u8a08\u91cf\u7684\u306b\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u306e\u3067\u3001\u30de\u30b9\u30bf\u30fc\u30d7\u30e9\u30f3\u3092\u3042\u304d\u3089\u3081\u3066\u5168\u68df\u3092\u5357\u9762\u63a1\u5149\u306b\u8a2d\u8a08\u5909\u66f4\u3057\u307e\u3057\u305f\uff08\u6587\u732e2\uff09\u3002\u6587\u5b57\u901a\u308a\u65e2\u5b9a\u306e\u65b9\u91dd\u3092\u300c\u65b9\u5411\u8ee2\u63db\u300d\u3057\u305f\u308f\u3051\u3067\u3059\u3002\u305d\u306e\u5f8c\u3001\u540c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u5efa\u8a2d\u3092\u9032\u3081\u3066\u767a\u58f2\u5f8c1\u304b\u6708\u3067\u5b8c\u58f2\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n<h5 class=\"el_ttlLv3 hp_txtGray 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alt=\"\u7dd1\u8c4a\u304b\u306a\u5ead\u5712\u3068\u65e5\u5f53\u305f\u308a\u306e\u3088\u3044\u30d0\u30eb\u30b3\u30cb\u30fc\u306e\u3042\u308b\u96c6\u5408\u4f4f\u5b85\" class=\"hp_mgnAuto0\"><\/div>\n<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopSS\">\n\t\t\t\t\t\u7dd1\u8c4a\u304b\u306a\u5ead\u5712\u3068\u65e5\u5f53\u305f\u308a\u306e\u3088\u3044\u30d0\u30eb\u30b3\u30cb\u30fc\uff08\u64ae\u5f71\uff1a\u671d\u91ce\u7199\u5f66\uff09<\/p>\n<p>\t\t\t\t\t\u79c1\u306f<a href=\"\/service\/data-analysis\/conjoint-analysis\/\" 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class=\"un_sec_block\">\n<p class=\"un_sec_ttl\">\u4eca\u56de\u306e\u307e\u3068\u3081<\/p>\n<p>\t\t\t\t\t\u2605\u3000\u99c4\u76ee\u306a\u3082\u306e\u3092OK\u3068\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u554f\u984c\u306f\u89e3\u6c7a\u3057\u306a\u3044<br \/>\n\u2605\u3000\u4eee\u8aac\u304c\u5426\u5b9a\u3055\u308c\u305f\u3089\u4ee3\u66ff\u6848\u3092\u51fa\u305b\u308b\u8abf\u67fb\u304c\u5fc5\u8981\u3067\u3042\u308b<br \/>\n\u2605\u3000\u610f\u601d\u6c7a\u5b9a\u306b\u9593\u306b\u5408\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8abf\u67fb\u3092\u3059\u308b\u3053\u3068\u304c\u4e00\u756a\u809d\u5fc3\u3067\u3042\u308b<\/p>\n<p >\n\t\t\t\t\t\u53c2\u8003\u6587\u732e<\/p>\n<ol class=\"hp_txtSizeSS hp_parenthesis-style\">\n<li>\u671d\u91ce\u7199\u5f66\u30fb\u5c71\u4e2d\u6b63\u5f66\uff082004\uff09\u300c\u65b0\u88fd\u54c1\u958b\u767a\u300d\u671d\u5009\u66f8\u5e97<\/li>\n<li>\u5b87\u6cbb\u5ddd\u6b63\u4eba\u30fb\u5b89\u85e4\u6b66\u5f66\u30fb\u751f\u90e8\u572d\u52a9\uff081983) 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