{"id":21086,"date":"2025-11-14T15:15:06","date_gmt":"2025-11-14T06:15:06","guid":{"rendered":"https:\/\/www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=21086"},"modified":"2025-11-21T11:20:40","modified_gmt":"2025-11-21T02:20:40","slug":"marketer-column-029","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-029\/","title":{"rendered":"\u4e71\u7acb\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3084\u7406\u8ad6\u306b\u60d1\u308f\u3055\u308c\u306a\u3044\u3001\u58f2\u4e0a\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u58f2\u4e0a\u8cac\u4efb\u306e\u3042\u308b\u4e8b\u696d\u90e8\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u88fd\u54c1\u4f01\u753b\u3001\u5e83\u544a\u5ba3\u4f1d\u3084\u3001\u305d\u308c\u3089\u306e\u90e8\u7f72\u3068\u9023\u643a\u3059\u308b\u8abf\u67fb\/\u30ea\u30b5\u30fc\u30c1\u90e8\u9580\u306b\u3068\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u53e4\u304f\u3066\u65b0\u3057\u3044\u5b58\u5728\u3060\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8db3\u5143\u306e\u58f2\u4e0a\u306f\u898b\u3048\u308b\u4e00\u65b9\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u76ee\u306b\u898b\u3048\u306b\u304f\u3044\u3002\u3067\u3082\u78ba\u304b\u306b\u540c\u3058\u3088\u3046\u306a\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u3066\u3082\u3001\u58f2\u4e0a\u306b\u3064\u3044\u3066\u4ed6\u306e\u5909\u6570\u3067\u306f\u8aac\u660e\u3067\u304d\u306a\u3044\u52d5\u304d\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u3068\u3057\u304b\u601d\u3048\u306a\u3044\u3088\u3046\u306a\u58c1\u306b\u3076\u3061\u5f53\u305f\u308b\u3068\u304d\u304c\u3042\u308b\u3002\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306f\u898b\u3048\u306b\u304f\u3044\u304b\u3089\u3053\u305d\u3001\u6570\u5e74\u304a\u304d\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u308f\u308b\u300c\u65b0\u5e38\u8b58\u300d\u3084\u65b0\u3057\u3044\u7406\u8ad6\u3082\u6301\u3066\u56c3\u3055\u308c\u308b\u3002\u8a8d\u77e5\u5ea6\u3001\u597d\u611f\u5ea6\u3001\u6e80\u8db3\u5ea6\u3001NPS 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class=\"mdl_am_color_d_blue\">\uff11\uff0e\u6570\u591a\u306e\u7406\u8ad6\u30fb\u6307\u6a19\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u9078\u629e\u300d\u3068\u300c\u884c\u52d5\u300d\u3067\u6574\u7406\u3067\u304d\u308b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index02\"><span class=\"mdl_am_color_d_blue\">\uff12\uff0e\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u3092\u30c7\u30fc\u30bf\u3067\u898b\u308b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index03\"><span class=\"mdl_am_color_d_blue\">\uff13\uff0e\u300c\u9078\u629e\u300d\u3055\u308c\u308b\u305f\u3081\u306e\u300c\u9078\u3070\u308c\u308b\u7406\u7531\u300d\u3068\u3001\u300c\u884c\u52d5\u300d\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u300c\u304d\u3063\u304b\u3051\u300d\u3092\u3064\u304f\u308b<\/span><\/a><span><\/span><\/li>\n\n\n\n<li><a href=\"#Index04\"><span class=\"mdl_am_color_d_blue\">\uff14\uff0e\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u3066\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059<\/span><\/a><span><\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index01\">\uff11\uff0e\u6570\u591a\u306e\u7406\u8ad6\u30fb\u6307\u6a19\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u9078\u629e\u300d\u3068\u300c\u884c\u52d5\u300d\u3067\u6574\u7406\u3067\u304d\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3088\u304f\u300c\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u306e\u8133\u5185\u306b\u5b58\u5728\u3059\u308b\u300d\u3068\u8a00\u308f\u308c\u308b\u3002\u305d\u308c\u306f\u4eba\u9593\u304c\u9650\u3089\u308c\u305f\u60c5\u5831\u306e\u4e2d\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u8cfc\u5165\u3084\u5229\u7528\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u969b\u306b\u3001\u4e16\u306e\u4e2d\u306b\u3042\u308b\u5168\u3066\u306e\u60c5\u5831\u3092\u541f\u5473\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u81ea\u5206\u306e\u8133\u306e\u4e2d\u306b\u84c4\u7a4d\u3055\u308c\u305f\u300c\u8a18\u61b6\u300d\u3084\u300c\u9023\u60f3\u300d\u3092\u4f7f\u3063\u3066\u3001\u610f\u8b58\u7684\u3042\u308b\u3044\u306f\u7121\u610f\u8b58\u7684\u306b\u884c\u52d5\u3059\u308b\u3053\u3068\u3001\u305d\u306e\u969b\u306e\u300c\u8a18\u61b6\u300d\u3084\u300c\u9023\u60f3\u300d\u306e\u5358\u4f4d\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\uff08\u4f8b\uff1a\u30d5\u30a1\u30d6\u30ea\u30fc\u30ba\u2192\u6d88\u81ed\u3067\u304d\u308b\u3001\u713c\u8089\u306e\u5302\u3044\u304c\u30b3\u30fc\u30c8\u306b\u3064\u3044\u3066\u3057\u307e\u3063\u305f\u2192\u30d5\u30a1\u30d6\u30ea\u30fc\u30ba\uff09\u3092\u6307\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n\n\n\n<p 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mdl_am_align_left\">AI\u304c\u767a\u5c55\u3057\u3001\u79c1\u305f\u3061\u306e\u55dc\u597d\u306b\u5408\u3063\u305f\u5546\u54c1\u3084\u60c5\u5831\u3092\u81ea\u52d5\u7684\u306b\u63d0\u6848\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u300c\u9078\u3076\u300d\u3068\u3044\u3046\u884c\u70ba\u305d\u306e\u3082\u306e\u306f\u306a\u304f\u306a\u3089\u306a\u3044\u3002 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mdl_am_align_left\">\u307e\u305f\u3001\u30e1\u30eb\u30ab\u30ea\u306f\u3001\u7740\u306a\u304f\u306a\u3063\u305f\u670d\u3084\u4f7f\u308f\u306a\u304f\u306a\u3063\u305f\u5bb6\u96fb\u306a\u3069\u3001\u201c\u3082\u3063\u305f\u3044\u306a\u3044\u201d\u3068\u611f\u3058\u308b\u77ac\u9593\u3092\u300c\u58f2\u308b\u30fb\u8cb7\u3046\u300d\u3068\u3044\u3046\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\u304d\u3063\u304b\u3051\u3068\u3057\u3001\u64cd\u4f5c\u306e\u5229\u4fbf\u6027\u3084\u58f2\u308c\u308b\u901f\u3055\u306a\u3069\u306e\u9078\u3070\u308c\u308b\u7406\u7531\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u7528\u6a5f\u4f1a\u3092\u5e83\u3052\u3066\u304d\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u305f\u4eba\u3005\u306e\u300c\u9078\u629e\u300d\u3068\u300c\u884c\u52d5\u300d\u3092\u8ef8\u306b\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u5019\u88dc\u5168\u3066\u3092\uff19\u3064\u306e\u30de\u30b9\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u306e\u304c\u3001M-Force\u304c\u63d0\u5531\u3057\u3066\u3044\u308b9segs\u3060\u3002\uff08\u5358\u306b\u9867\u5ba2\u3092\uff19\u3064\u306b\u5206\u985e\u3059\u308b\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5206\u6790\u624b\u6cd5\u3001\u5f97\u3089\u308c\u305f\u9867\u5ba2\u7406\u89e3\u304b\u3089\u6226\u7565\u7acb\u6848\u307e\u3067\u3092\u300c\u578b\u300d\u3068\u3057\u3066\u78ba\u7acb\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u304c\u7279\u5fb4\u3060\u304c\u3001\u4eca\u56de\u306f\u305d\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u6271\u308f\u306a\u3044\uff09<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/marketer-column-029-image001.webp\" alt=\"\" class=\"wp-image-25370\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e9segs\u3092\u30d9\u30fc\u30b9\u306b\u4ee3\u8868\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u306e\u6982\u5ff5\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u307f\u308b\u3002<br>\u6700\u521d\u306f\u30d6\u30e9\u30f3\u30c9\u9078\u629e\uff08\u7e26\u65b9\u5411\uff09\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u7d20\u3002\u3053\u3053\u306b\u306f\u300c\u597d\u611f\u5ea6\u300d\u300c\u6e80\u8db3\u5ea6\u300d\u300cNPS\u300d\u306a\u3069\u304c\u5206\u985e\u3055\u308c\u308b\u3002<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/marketer-column-029-image002.webp\" alt=\"\" class=\"wp-image-25371\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6b21\u306b\u3001\u300c\u60f3\u8d77\u7387\u300d\u3068\u300c CEPs\uff08\u30ab\u30c6\u30b4\u30ea\u30fc\u30a8\u30f3\u30c8\u30ea\u30fc\u30dd\u30a4\u30f3\u30c8\uff09\u300d\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9078\u629e\u3068\u884c\u52d5\u306e\u4e21\u65b9\u306b\u95a2\u308f\u308b\u8981\u7d20\u3068\u3044\u3048\u308b\u3002 \u305f\u3068\u3048\u3070\u3001\u300c\u30ad\u30ec\u304c\u3088\u3044\u30d3\u30fc\u30eb\u3068\u3044\u3048\u3070\u30a2\u30b5\u30d2\u30b9\u30fc\u30d1\u30fc\u30c9\u30e9\u30a4\u300d\u3068\u3044\u3046\u60f3\u8d77\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3076\u5834\u9762\uff08\u7e26\u65b9\u5411\uff09\u306b\u5f71\u97ff\u3059\u308b\u3002 \u4e00\u65b9\u3067\u3001\u300c\u304a\u98a8\u5442\u4e0a\u304c\u308a\u306b\u98f2\u307f\u305f\u3044\u306e\u306f\u30a6\u30a3\u30eb\u30ad\u30f3\u30bd\u30f3\u300d\u3068\u3044\u3046\u60f3\u8d77\u306f\u3001\u5b9f\u969b\u306e\u884c\u52d5\u30b7\u30fc\u30f3\u306b\u7d50\u3073\u3064\u304f\u305f\u3081\u3001\u884c\u52d5\u306e\u304d\u3063\u304b\u3051\uff08\u6a2a\u65b9\u5411\uff09\u306e\u8981\u7d20\u304c\u5f37\u3044\u3002<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/marketer-column-029-image003.webp\" alt=\"\" class=\"wp-image-25372\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">CEPs\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u9078\u629e\u300d\u3068\u300c\u884c\u52d5\u306e\u304d\u3063\u304b\u3051\u300d\u306e\u4e21\u65b9\u306b\u95a2\u4fc2\u3059\u308b\u305f\u3081\u3001 \u5b9f\u52d9\u3067\u6d3b\u7528\u3059\u308b\u969b\u306f\u300c\u3069\u306e\u3088\u3046\u306a\u60f3\u8d77\u3084CEPs\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u304b\uff08Why\uff1fWhen\uff1fWhere\uff1fWith Whom\uff1fWith what\uff1f\u306a\u3069\u304b\u3089\u4f5c\u6210\/\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff09\u300d\u300c\u3069\u3046\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002 \u3053\u306e\u8a2d\u8a08\u6b21\u7b2c\u3067\u3001\u5206\u6790\u7d50\u679c\u306e\u6709\u52b9\u6027\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3057\u3066\u6574\u7406\u3059\u308b\u3068\u3001\u3053\u308c\u307e\u3067\u5225\u3005\u306b\u6271\u308f\u308c\u3066\u304d\u305f\u6307\u6a19\u3082\u3001 \u300c\u9078\u629e\u300d\u3068\u300c\u884c\u52d5\u300d\u3068\u3044\u3046\u6d88\u8cbb\u306e\u672c\u8cea\u306b\u6cbf\u3063\u3066\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index02\">\uff12\uff0e\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u3092\u30c7\u30fc\u30bf\u3067\u898b\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">&nbsp;\u4ee5\u4e0b\u306f\u65e5\u7528\u6d88\u8cbb\u8ca154\u30d6\u30e9\u30f3\u30c9\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u5b9f\u9a13\u7d50\u679c\u3060\u3002\u3053\u3061\u3089\u3092\u5143\u306b\u30d6\u30e9\u30f3\u30c9\u6307\u6a19\u3068\u58f2\u4e0a\u3068\u306e\u95a2\u4fc2\u3092\u307f\u3066\u3044\u304f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/marketer-column-029-image004.webp\" alt=\"\" class=\"wp-image-25373\"\/><\/figure>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e0a\u8a18\u306e\u7d50\u679c\u3088\u308a\u30012020\u5e7412\u6708\u306b\u53d6\u5f97\u3057\u305f\u4e00\u822c\u306b\u7528\u3044\u3089\u308c\u308b\u5f93\u6765\u306eKPI\uff08\u8a8d\u77e5\u3001\u597d\u611f\u5ea6\u3001\u6e80\u8db3\u5ea6\u3001NPS \u00ae\uff09\u304a\u3088\u3073NPI\u00ae\u3068\u3001\u534a\u5e74\u7d4c\u904e\u5f8c\u30fb1\u5e74\u7d4c\u904e\u5f8c\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u306e\u6307\u6a19\u3067\u3042\u308b\u91d1\u984d\u30b7\u30a7\u30a2\u3068\u306e\u76f8\u95a2\u306b\u3064\u3044\u3066\u3001\u5f93\u6765\u306eKPI\u6307\u6a19\u3068\u6bd4\u3079\u3066NPI\u00ae\u304c\u6700\u3082\u5f37\u3044\u76f8\u95a2\u3092\u793a\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u4e00\u822c\u7684\u306b\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u6307\u6a19\u3067\u3082\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3068\u306e\u76f8\u95a2\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u7406\u60f3\u7684\u306b\u306f\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5c5e\u3059\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u691c\u8a3c\u3059\u3079\u304d\u3060\u304c\u3001\u300cNPI \u00ae\uff08\u30cd\u30af\u30b9\u30c8\u30fb\u30d1\u30fc\u30c1\u30a7\u30b9\u30fb\u30a4\u30f3\u30c6\u30f3\u30b7\u30e7\u30f3\uff1d\u6b21\u56de\u8cfc\u8cb7\u610f\u5411\uff09*\u300d\u306f\u3001\u8a8d\u77e5\u5ea6\u3084\u597d\u611f\u5ea6\u3001NPS\u306a\u3069\u306e\u5f93\u6765\u6307\u6a19\u3088\u308a\u3082\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3068\u306e\u76f8\u95a2\u304c\u6700\u3082\u9ad8\u304b\u3063\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">*NPI \u00ae\u306f\u30019segs\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u300c\u9078\u629e\u300d\u3057\u3066\u3044\u308b\u4eba\u306e\u5272\u5408\u306b\u57fa\u3065\u304f\u30d6\u30e9\u30f3\u30c9\u6307\u6a19<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u7d50\u679c\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u304c\u8003\u3048\u3089\u308c\u308b\u304c\u3001\u7b46\u8005\u306f\u305d\u306e\u80cc\u666f\u306b\u300c\u597d\u611f\u5ea6\u300d\u3084\u300c\u6e80\u8db3\u5ea6\u300d\u3068\u3044\u3063\u305f\u5f93\u6765\u306e\u6307\u6a19\u306e\u9650\u754c\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u3042\u304f\u307e\u3067\u30d6\u30e9\u30f3\u30c9\u9078\u629e\u306b\u95a2\u308f\u308b\u5fc3\u7406\u306e\u4e00\u90e8\u306b\u3059\u304e\u306a\u3044\u3002\u5b9f\u969b\u306b\u306f\u300c\u597d\u304d\u304b\u5acc\u3044\u304b\u3067\u3044\u3046\u3068\u597d\u304d\u3000\u3067\u3042\u308b\u304b\u3089\u3068\u8a00\u3063\u3066\u3001\u8cb7\u3046\u8a33\u3067\u306f\u306a\u3044\u300d\u300c\u4eba\u306b\u52e7\u3081\u3084\u3059\u3044\u306e\u306f\u3042\u306e\u30d6\u30e9\u30f3\u30c9\u3060\u304c\u81ea\u5206\u306f\u5225\u306e\u3082\u306e\u9078\u3073\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u6d88\u8cbb\u8005\u304c\u4e00\u5b9a\u6570\u5b58\u5728\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u884c\u52d5\u304c\u7d50\u679c\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u50be\u5411\u306f\u5168\u4f53\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3092\u65b0\u898f\u9867\u5ba2\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u30fb\u8cfc\u5165\u91d1\u984d\u3067\u898b\u3066\u3082\u540c\u69d8\u3067\u30012025\u5e74\u306b\u30d3\u30fc\u30eb\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u30de\u30af\u30ed\u30df\u30eb\u306e\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bfQPR\u30689segs\u30c7\u30fc\u30bf\u3092\u7a81\u304d\u5408\u308f\u305b\u305f\u7d50\u679c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u50be\u5411\u304c\u78ba\u8a8d\u3055\u308c\u305f\u3002\u3000<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u25cf\u65b0\u898f\u9867\u5ba2\uff1a\u300c\u6b21\u56de\u306f\u7a4d\u6975\u7684\u306b\u9078\u629e\u3057\u305f\u3044\u300d\u3068\u56de\u7b54\u3057\u305fn-NPI\u306e\u9ad8\u3044\u5c64\u300cseg7\uff08\u7a4d\u6975\u30fb\u8a8d\u77e5\u30fb\u672a\u8cfc\u8cb7\u9867\u5ba2\uff09\u300d\u306f\u3001\u300cseg8\uff08\u6d88\u6975\u30fb\u8a8d\u77e5\u30fb\u672a\u8cfc\u8cb7\u9867\u5ba2\uff09\u300d\u3068\u6bd4\u3079\u3066\u30013\u30ab\u6708\u5f8c\u306b\u9867\u5ba2\u306b\u306a\u308b\u78ba\u7387\u304c3.7\u500d\u3060\u3063\u305f<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u25cf\u65e2\u5b58\u9867\u5ba2\uff1a\u300cseg1\uff08\u7a4d\u6975\u30fb\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\uff09\u300d\u306f\u3001\u300cseg2\uff08\u6d88\u6975\u30fb\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\uff09\u300d\u3088\u308a\u30821.6\u500d\u591a\u304f\u5f53\u8a72\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u304a\u91d1\u3092\u8cbb\u3084\u3057\u3066\u3044\u305f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/marketer-column-029-image001.webp\" alt=\"\" class=\"wp-image-25370\" style=\"width:800px\"\/><figcaption class=\"wp-element-caption\">*\u5404\u6570\u5b57\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u756a\u53f7\uff08\u4f8b\uff1a1\uff1dseg1\uff09<\/figcaption><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index03\">\uff13\uff0e\u300c\u9078\u629e\u300d\u3055\u308c\u308b\u305f\u3081\u306e\u300c\u9078\u3070\u308c\u308b\u7406\u7531\u300d\u3068\u3001\u300c\u884c\u52d5\u300d\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u300c\u304d\u3063\u304b\u3051\u300d\u3092\u3064\u304f\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u307e\u3067\u7d39\u4ecb\u3057\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u69d8\u3005\u306a\u7406\u8ad6\u3084\u6307\u6a19\u3082\u3001\u4eba\u9593\u306e\u5fc3\u7406\u3084\u884c\u52d5\u306e\u4e00\u9762\u3092\u5207\u308a\u53d6\u3063\u305f\u3082\u306e\u3060\u3002\u3067\u3042\u308b\u304c\u6545\u306b\u3001\u672c\u8cea\u7684\u306b\u4eba\u304c\u300c\u9078\u629e\u300d\u3057\u3001\u300c\u884c\u52d5\u300d\u3059\u308b\u3068\u3044\u3046\u8996\u70b9\u3067\u898b\u308b\u3068\u6349\u3048\u3084\u3059\u304f\u306a\u308b\u3002\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001CEPs\u306b\u985e\u3059\u308b\u30c7\u30fc\u30bf\u3092\u5408\u308f\u305b\u3066\u53d6\u5f97\u3059\u308b\u3001\u88fd\u54c1\u958b\u767a\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30cb\u30fc\u30ba\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u88fd\u54c1\u958b\u767a\u306e\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5f93\u6765\u884c\u308f\u308c\u3066\u304d\u305f\u30a4\u30e1\u30fc\u30b8\u8abf\u67fb\u306e\u3088\u3046\u306a\u5185\u5bb9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u81ea\u30d6\u30e9\u30f3\u30c9\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u304c\u7a4d\u6975\u5316\u306e\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3082\u63a8\u5968\u3057\u3066\u3044\u308b\u3002\u305f\u3060\u3057\u3053\u306e\u3068\u304d\u3001\u306a\u3093\u3068\u306a\u304f\u7fd2\u6163\u3067\u300c\u54c1\u8cea\u304c\u3088\u3044\u300d\u300c\u9769\u65b0\u7684\u300d\u306a\u3069\u306e\u9805\u76ee\u3092\u5165\u308c\u3066\u3082\u3001\u3058\u3083\u3042\u300c\u54c1\u8cea\u304c\u3088\u3044\u300d\u3063\u3066\u306a\u3093\u3060\uff1f\u300c\u9769\u65b0\u7684\u300d\u3068\u601d\u308f\u308c\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u306e\uff1f\u3068\u3044\u3046\u3053\u3068\u3067\u767a\u60f3\u304c\u5e83\u304c\u3089\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u9805\u76ee\u3067\u306f\u5f8c\u8ff0\u3059\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u7e4b\u304c\u3089\u306a\u3044\u306e\u3067\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u306e\u300c\u9078\u3070\u308c\u308b\u7406\u7531\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\uff08\u3082\u3061\u308d\u3093\u5b9f\u969b\u306b\u9867\u5ba2\u304b\u3089\u9078\u3070\u308c\u308b\u7406\u7531\u3068\u306a\u3063\u3066\u3044\u3066\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u542b\u3080\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u6709\u7528\u306a\u3089\u69cb\u308f\u306a\u3044\uff09\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u306f\u6a5f\u80fd\u7684\u306a\u7406\u7531\u3068\u306f\u9650\u3089\u305a\u3001\u300c\u3053\u3046\u3044\u3063\u305f\u611f\u60c5\u306b\u306a\u308c\u308b\u300d\u3068\u3044\u3046\u60c5\u7dd2\u7684\u306a\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002\u3053\u306e\u8a2d\u8a08\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308a\u3001\u4e00\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u9867\u5ba2\u7406\u89e3\u306e\u30b9\u30ad\u30eb\u3068\u7d4c\u9a13\u3092\u8981\u3059\u308b\u3002N1\u5206\u6790\u00ae\u3084\u305d\u306e\u4ed6\u306e\u5b9a\u6027\u7684\u306a\u7406\u89e3\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3082\u6709\u52b9\u3060\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u3053\u3046\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u9078\u629e\u300d\u3068\u300c\u884c\u52d5\u300d\u306b\u307e\u3064\u308f\u308b\u9867\u5ba2\u7406\u89e3\u3092\u5358\u306b\u300c\u7406\u89e3\u300d\u306b\u7d42\u308f\u3089\u305b\u305a\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306eWHO&amp;WHAT\u6226\u7565\u3001\u305d\u3057\u3066\u6226\u7565\u3092\u5177\u4f53\u7684\u306a4P\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3060\u3002\uff08\u30d6\u30e9\u30f3\u30c9\u306eWHO&amp;WHAT\u6226\u7565\u7acb\u6848\u3001\u6226\u7565\u306b\u57fa\u3065\u304f\u30b3\u30f3\u30bb\u30d7\u30c8\u958b\u767a\u3001\u304a\u3088\u3073\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u306f\u65e5\u7d4c\u30af\u30ed\u30b9\u30c8\u30ec\u30f3\u30c9\u4e0a\u3067\u306e\u3053\u3061\u3089\u306e\u7279\u96c6\u3092\u53c2\u7167\u3055\u308c\u305f\u3044 <a href=\"https:\/\/xtrend.nikkei.com\/atcl\/contents\/18\/01235\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/xtrend.nikkei.com\/atcl\/contents\/18\/01235\">https:\/\/xtrend.nikkei.com\/atcl\/contents\/18\/01235<\/a>\uff09<br><br>M-Force\u3067\u306f\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u4e00\u9023\u306e\u30b5\u30a4\u30af\u30eb\u3092\u300c\u9867\u5ba2\u8d77\u70b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u300d\u3068\u547c\u3093\u3067\u3044\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/marketer-column-029-image005.webp\" alt=\"\" class=\"wp-image-25374\" style=\"width:750px\"\/><\/figure>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u306f\u8a00\u3063\u3066\u307f\u308c\u3070\u4e00\u822c\u7684\u306b\u300cPDCA\u300d\u3084\u300cPlan Do See\u300d\u306a\u3069\u3068\u8a00\u308f\u308c\u308b\u3082\u306e\u3060\u304c\u3001\u305d\u308c\u3092\u3088\u308a\u6226\u7565\u7684\u306b\u3001\u304b\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u696d\u52d9\u306b\u5177\u4f53\u5316\u3057\u305f\u3082\u306e\u3068\u8a00\u3063\u3066\u3088\u3044\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3082\u3057\u6f20\u7136\u3068\u30a4\u30e1\u30fc\u30b8\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u308b\u304c\u305d\u308c\u3092\u6226\u7565\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u5f79\u7acb\u3066\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u4f01\u753b\u66f8\u306e\u8ef8\u304c\u6bce\u56de\u30d0\u30e9\u30d0\u30e9\u3067\u3042\u308b\u306a\u3069\u306e\u72b6\u614b\u306b\u3042\u308b\u3068\u304d\u306f\u3001\u4e00\u5ea6\u5e79\u3068\u306a\u308b\u30b5\u30a4\u30af\u30eb\u3084\u3001\u305d\u306e\u4e2d\u3067\u4f7f\u3046\u624b\u6cd5\u306b\u3064\u3044\u3066\u691c\u8a0e\u3057\u3066\u307f\u3066\u3082\u3088\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u58f2\u4e0a\u6210\u9577\u306e\u6b66\u5668\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\uff08\u304b\u3064\u3001\u305d\u308c\u5c5e\u4eba\u7684\u3067\u306f\u306a\u304f\u4f1a\u793e\u3068\u3057\u3066\u884c\u3063\u3066\u3044\u308b\u4f01\u696d\uff09\u3067\u306f\u3001\u547c\u3073\u540d\u3084\u5f62\u30fb1\u30b5\u30a4\u30af\u30eb\u306e\u30b9\u30d4\u30fc\u30c9\u306f\u9055\u3048\u3069\u3001\u3053\u3046\u3057\u305f\u30b5\u30a4\u30af\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3053\u306e\u5e79\u304c\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u69d8\u3005\u306a\u6d3b\u52d5\u306b\u767a\u5c55\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u52a0\u3048\u308b\u3053\u3068\u3082\u5bb9\u6613\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u88fd\u54c1\u958b\u767a\u306e\u30b9\u30b3\u30fc\u30d7\u3092\u8003\u3048\u308b\u969b\u306bPoD\uff08Point of Difference\uff09\/ PoP\uff08Point of Parity\uff09\u306e\u6982\u5ff5\u3092\u4f7f\u3063\u3066\u3088\u308a\u767a\u60f3\u3092\u5e83\u3052\u305f\u308a\u4e00\u8cab\u6027\u3092\u5f37\u5316\u3057\u3088\u3046\u3060\u3068\u304b\u3001AI\u306b\u7d39\u4ecb\u3055\u308c\u308b\u3068\u304d\u306b\u3069\u306e\u3088\u3046\u306b\u7d39\u4ecb\u3055\u308c\u305f\u3044\u304b\u8a2d\u8a08\u3057\u3088\u3046\u3068\u3044\u3063\u305f\u6d3e\u751f\u7684\u306a\u6d3b\u52d5\u3092\u3059\u308b\u5834\u5408\u306b\u3082\u3001\u4e0a\u8a18\u306e\u30b5\u30a4\u30af\u30eb\u306e\u4e0a\u3067\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u304b\u3089\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u9867\u5ba2\u7406\u89e3\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\" id=\"Index04\">\uff14\uff0e\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u3066\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306f\u300c\u624b\u6bb5\u300d\u304b\u300c\u76ee\u7684\u300d\u304b\u3068\u3044\u3046\u8b70\u8ad6\u304c\u3042\u308b\u3002\u4eca\u56de\u306f\u6562\u3048\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u3001\u5fb9\u5e95\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u300c\u624b\u6bb5\u300d\u3068\u3057\u3066\u6349\u3048\u3001\u69d8\u3005\u306a\u7406\u8ad6\u3084\u6307\u6a19\u3092\u58f2\u4e0a\u8cac\u4efb\u306e\u3042\u308b\u65b9\u304c\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306e\u8003\u3048\u65b9\u3092\u7d39\u4ecb\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p 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