{"id":1053,"date":"2019-03-26T08:47:32","date_gmt":"2019-03-25T23:47:32","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=1053"},"modified":"2025-12-25T16:25:06","modified_gmt":"2025-12-25T07:25:06","slug":"digital-marketing-011","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/digital-marketing-011\/","title":{"rendered":"\u300c\u30c7\u30b8\u30bf\u30eb\u5316\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u3046\u5909\u3048\u308b\u304b\u300d\u3000\uff5e\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u672c\u8cea\u3068AI\u306b\u3088\u308b\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u3082\u305f\u3089\u3059\u3082\u306e\uff5e"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\">\n\t<\/div>\n<p><!-- \/.un_entryHead --><\/p>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<p>\n\t\t\t\t\t\u3053\u306e\u5bc4\u7a3f\u3082\u3053\u308c\u304c\u6700\u7d42\u56de\u306b\u306a\u308b\u3002\u6700\u7d42\u56de\u3089\u3057\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u672c\u8cea\u8ad6\u3092\u66f8\u3053\u3046\u3068\u601d\u3046\u3002<br \/>\n\t\t\t\t\t\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u3059\u3079\u3066\u3067\u8d77\u3053\u308b\u3053\u3068\u3067\u3042\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u8ad6\u3058\u308b\u306e\u306f\u30ca\u30f3\u30bb\u30f3\u30b9\u3067\u3082\u3042\u308b\u3002\u300c\u30d3\u30b8\u30cd\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u300d\u3068\u3044\u3046\u306e\u304c\u672c\u5f53\u306e\u3068\u3053\u308d\u3060\u308d\u3046\u3002\n\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\u305f\u3060\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u6982\u5ff5\u304c\u65e5\u672c\u4f01\u696d\u3067\u306f\u66d6\u6627\u3001\u307e\u305f\u306f\u975e\u5e38\u306b\u72ed\u7fa9\u306b\u89e3\u91c8\u3055\u308c\u3066\u3044\u3066\u79d1\u5b66\u3068\u3057\u3066\u4fe1\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u73fe\u72b6\u3067\u3001\u305d\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u308b\u518d\u5b9a\u7fa9\uff08\u4ed6\u90e8\u9580\u3068\u306e\u6a2a\u4e32\u3057\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u5316\uff09\u306f\u3001\u3042\u308b\u610f\u5473\u30c1\u30e3\u30f3\u30b9\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3048\u308b\u3002\n\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\u305d\u3053\u3067\u3001\u91cd\u8981\u306a\u306e\u306fCDO\uff08\u30c1\u30fc\u30d5\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\uff09\u306e\u8a2d\u7f6e\u3068\u3001\u305d\u306e\u5f79\u5272\uff08\u30ed\u30fc\u30eb\uff09\u306e\u6301\u305f\u305b\u65b9\u3067\u3042\u308b\u3002\u4eca\u3001\u65e5\u672c\u4f01\u696d\u3067CMO\uff08\u30c1\u30fc\u30d5\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\uff09\u3092\u7f6e\u3044\u3066\u3082\u3001\u305d\u306e\u5f79\u5272\u306e\u7bc4\u56f2\u3084\u6a29\u9650\u306f\u77e5\u308c\u3066\u3044\u308b\u3002\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3057\u3063\u304b\u308a\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u306a\u3044\u4ee5\u4e0a\u3001CMO\u8a2d\u7f6e\u306f\u305f\u3060\u6b27\u7c73\u4f01\u696d\u3092\u771f\u4f3c\u305f\u3060\u3051\u306b\u6210\u308a\u517c\u306d\u306a\u3044\u3002\n\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\u4e00\u65b9\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066CDO\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3068\u3001\u3053\u308c\u306f\u304b\u306a\u308a\u90e8\u9580\u6a2a\u65ad\u306e\u5f79\u5272\u3068\u6a29\u9650\u3092\u6301\u305f\u3055\u3056\u308b\u3092\u5f97\u306a\u3044\u306e\u3067\u3001COO\u3084CFO\u30af\u30e9\u30b9\u306e\u4e0a\u4f4d\u30ec\u30a4\u30e4\u30fc\u306e\u30aa\u30d5\u30a3\u30b5\u30fc\u306b\u306a\u308b\u3002\n\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\u7b46\u8005\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u672c\u8cea\u306f\u300c\u4eba\u6750\u80b2\u6210\u300d\u3068\u5531\u3048\u3066\u3044\u308b\u304c\u3001\u307e\u3055\u306b\u300c\u4eba\u6750\u6559\u80b2\u300d\u3082CDO\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u306a\u308b\u3060\u308d\u3046\u3002\u305d\u308c\u3060\u3051\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306f\u5f93\u6765\u306e\u90e8\u9580\uff08\u7e26\u5272\u308a\uff09\u6982\u5ff5\u3092\u6253\u7834\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3068\u540c\u6642\u306b\u3001\u4f01\u696d\u5185\u306e\u5168\u90e8\u9580\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u601d\u8003\u304c\u51fa\u6765\u308b\u3044\u3044\u6a5f\u4f1a\u3068\u306a\u308b\u3060\u308d\u3046\u3002\n\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\u3055\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u672c\u8cea\u30925\u3064\u306b\u6574\u7406\u3057\u3066\u307f\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002\n\t\t\t\t<\/p>\n<div class=\"hp_mgnTopS\">\n<ul>\n<li>1. \u30a2\u30ca\u30ed\u30b0\u65bd\u7b56\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3053\u305d\u672c\u4e38<\/li>\n<li>2. \u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306e\u65bd\u7b56\u304b\u3089\u3001\u6d88\u8cbb\u8005\u3054\u3068\u3078\u306e\u65bd\u7b56\u3078<\/li>\n<li>3. \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u65bd\u7b56\u904b\u7528\u306a\u3057\u3067\u6700\u9069\u5316\u306f\u53f6\u308f\u306a\u3044<\/li>\n<li>4. \u6559\u80b2\u3053\u305d\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u672c\u8cea<\/li>\n<li>5. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u304c\u5d29\u308c\u308bDNVB\u306e\u53f0\u982d<\/li>\n<\/ul><\/div>\n<section class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">1. \u30a2\u30ca\u30ed\u30b0\u65bd\u7b56\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3053\u305d\u672c\u4e38<\/h2>\n<p>\n\t\t\t\t\t\t\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u300d\u306e\u672c\u4e38\u304c\u3001\u5f93\u6765\u304b\u3089\u30a2\u30ca\u30ed\u30b0\u7684\u306b\u4f5c\u696d\u3057\u3066\u304d\u305f\u65bd\u7b56\u306e\u30c7\u30b8\u30bf\u30eb\u5316\uff08\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30d7\u30ed\u30bb\u30b9\u3092\u5909\u9769\u3059\u308b\u3053\u3068\uff09\u3067\u3042\u308a\u3001\u3044\u308f\u3086\u308b\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u3092\u5f93\u6765\u306e\u65bd\u7b56\u306b\u4ed8\u3051\u52a0\u3048\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u4f01\u696d\u5185\u306b\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u306f\u4e00\u7dda\u3092\u753b\u3059\u3082\u306e\u3068\u3057\u3066\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u300d\u3092\u8a2d\u7f6e\u3057\u3066\u305d\u308c\u3092\u300c\u30c7\u30b8\u30de\u300d\u3092\u7565\u79f0\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3088\u304f\u307f\u3089\u308c\u308b\u304c\u3001\u3053\u308c\u304c\u307e\u3055\u306b\u300c\u51fa\u5cf6\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u3059\u306a\u308f\u3061\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u3044\u3046\u30a8\u30fc\u30ea\u30a2\u30f3\u3068\u306f\u7279\u5225\u533a\u300c\u51fa\u5cf6\u300d\u3067\u3060\u3051\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3057\u3001\u6c5f\u6238\u57ce\u672c\u4e38\u306f\u305d\u306e\u307e\u307e\u306b\u3057\u3088\u3046\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u3044\u308f\u3086\u308b\u300c\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u300d\u3060\u3051\u306b\u7279\u5316\u3057\u3066\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e79\u306e\u90e8\u5206\u306f\u5f93\u6765\u306e\u307e\u307e\u3067\u3001\u679d\u8449\u306e\u90e8\u5206\u3092\u30c7\u30b8\u30bf\u30eb\u3067\u88c5\u3046\u3060\u3051\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u3053\u308c\u3067\u306f\u8fd4\u3063\u3066\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u9045\u3089\u305b\u308b\u3002\n\t\t\t\t\t<\/p>\n<p>\u300c\u672c\u4e38\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u300d<\/p>\n<p>\u3053\u308c\u3092\u7d4c\u55b6\u8005\u306f\u8a8d\u8b58\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<\/section>\n<section class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">2. \u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306e\u65bd\u7b56\u304b\u3089\u3001\u6d88\u8cbb\u8005\u3054\u3068\u3078\u306e\u65bd\u7b56\u3078<\/h2>\n<p>\n\t\t\t\t\t\t\u5e83\u544a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306b\u884c\u3046\u3088\u308a\u3082\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005ID\u5358\u4f4d\u3067\u7ba1\u7406\u3059\u308b\u65b9\u304c\u6a5f\u80fd\u7684\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u8907\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u5c55\u958b\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u6a2a\u4e32\u3057\u306b\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u6a5f\u80fd\u304c\u5fc5\u305a\u5fc5\u8981\u306b\u306a\u308b\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084DSP\u306f\u3001\u3059\u3067\u306b\u5165\u672d\u306b\u3088\u308b\u5e83\u544a\u8cfc\u5165\u30e2\u30c7\u30eb\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u201c\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306b\u767a\u6ce8\u3057\u3066\u3044\u308b\u3068\u3001\u793e\u5185\u3067\u7af6\u4e89\u5165\u672d\u3057\u3066\u4fa1\u683c\u3092\u4e0a\u3052\u3066\u3044\u308b\u201d\u3068\u3044\u3046\u3053\u3068\u306b\u6c17\u304c\u4ed8\u304b\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3002\u9006\u306b\u8a00\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u6a2a\u65ad\u3067\u8cb7\u3044\u4ed8\u3051\u308c\u3070\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\n\t\t\t\t\t<\/p>\n<\/section>\n<section class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">3. 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class=\"un_sec_block hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">5. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u304c\u5d29\u308c\u308bDNVB\u306e\u53f0\u982d<\/h2>\n<p>\n\t\t\t\t\t\t\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f62\u5f0f\u3068\u3057\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u65b0\u5f62\u614b\u300cDNVB\uff08Digital Native Vertical Brand\uff0f\u30c7\u30b8\u30bf\u30eb\u30fb\u30cd\u30a4\u30c6\u30a3\u30d6\u30fb\u30f4\u30a1\u30fc\u30c6\u30a3\u30ab\u30eb\u30fb\u30d6\u30e9\u30f3\u30c9\uff09\u300d\u3092\u6ce8\u76ee\u3059\u3079\u304d\u3060\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\uff08\u5f53\u7a3f\u3067\u306f\u8a73\u7d30\u306f\u7701\u304f\uff09\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u3053\u308c\u3089\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u672c\u8cea\u3067\u3082\u3001\u4f8b\u3048\u3070\u300e2. 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