{"id":1044,"date":"2019-06-07T08:44:43","date_gmt":"2019-06-06T23:44:43","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=1044"},"modified":"2025-12-25T16:29:58","modified_gmt":"2025-12-25T07:29:58","slug":"marketer-column-004","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-004\/","title":{"rendered":"\u3010\u524d\u7de8\u3011\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u8003\u3048\u308b"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\">\n\t<\/div>\n<p><!-- \/.un_entryHead --><\/p>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<section class=\"hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u4e0a\u3067\u306e\u8ab2\u984c<\/h2>\n<p>\n\t\t\t\t\t\t\u3053\u308c\u304b\u3089\u300c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u3064\u3044\u3066\u8a9e\u308d\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u306b\u3082\u95a2\u308f\u3089\u305a\u3044\u304d\u306a\u308a\u4e0d\u8b39\u614e\u3067\u3059\u304c\u3001\u201c\u30c7\u30fc\u30bf\u3067\u5168\u3066\u304c\u89e3\u6c7a\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u201d\u3068\u3044\u3046\u3053\u3068\u306b\u3001\u307e\u305a\u306f\u8a00\u53ca\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u767b\u5834\u3057\u305f\u6642\u3082\u3001MA\u3001DMP\u3001CDP\u304c\u767b\u5834\u3057\u305f\u6642\u3082\u305d\u3046\u3067\u3059\u304c\u3001\u696d\u754c\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u30c8\u30fc\u30af\u3082\u76f8\u307e\u3063\u3066\u3001\u30c7\u30fc\u30bf\u3068\u3044\u3046\u3082\u306e\u306f\u3069\u3046\u3057\u3066\u3082\u4e07\u80fd\u611f\u304c\u51fa\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3042\u304f\u307e\u3067\u3082\u30c7\u30fc\u30bf\u3092\u6271\u3044\u5224\u65ad\u3059\u308b\u306e\u306f\u4eba\u9593\u306a\u306e\u3067\u3001\u30c7\u30fc\u30bf\u306f\u201c\u6211\u3005\u6b21\u7b2c\u3067\u6709\u7528\u306b\u3082\u7121\u7528\u306b\u3082\u306a\u308b\u30c4\u30fc\u30eb\u201d\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u4eca\u4e00\u5ea6\u7406\u89e3\u3057\u3066\u304a\u304d\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u3055\u3066\u3001\u672c\u984c\u3067\u3059\u3002\u300c\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u300c\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u8ab2\u984c\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d\u3068\u554f\u308f\u308c\u305f\u3089\u3042\u306a\u305f\u306f\u4f55\u3068\u7b54\u3048\u307e\u3059\u304b\uff1f\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002\u300d\u300c\u8ab2\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300d\u3068\u3044\u3046\u65b9\u306f\u307e\u3060\u307e\u3060\u5c11\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u6628\u5e74\u884c\u308f\u308c\u305f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30c6\u30fc\u30de\u306e\u67d0\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u96c6\u307e\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u4f01\u696d\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u5c64\u3067\u3082\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u3068\u3057\u3066\u300c\u30c7\u30fc\u30bf\u306e\u6cd5\u7684\u89b3\u70b9\u300d\u3084\u300c\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3088\u308a\u3082\u3001\u300c\u7d44\u7e54\u30fb\u4eba\u6750\u300d\u3092\u6319\u3052\u308b\u65b9\u3005\u304c\u591a\u304b\u3063\u305f\u3053\u3068\u306f\u3001\u6ce8\u76ee\u306b\u5024\u3057\u307e\u3059\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u307e\u305f\u3001Supership\u304c\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u5e83\u544a\u30fb\u5e83\u5831\u306e\u62c5\u5f53\u8005394\u540d\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u306f\u8868\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<p class=\"hp_txtAlnC hp_mgnTop0 hp_mgnBtmSS\">\u8868\u3000\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u306e\u5229\u6d3b\u7528\u306b\u304a\u3051\u308b\u8ab2\u984c\u3000\u4e0a\u4f4d5\u4f4d<\/p>\n<div class=\"el_tableBlock el_tableType_price\">\n<p class=\"hp_spInline hp_mgnTop0 hp_mgnBtmSS\">\u203b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3054\u89a7\u304f\u3060\u3055\u3044<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9806\u4f4d<\/th>\n<th>\u8ab2\u984c<\/th>\n<th>\uff08\uff05\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>1<\/th>\n<td>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u30a2\u30ca\u30ea\u30b9\u30c8\u306a\u3069\u306e\u62c5\u5f53\u8005\u304c\u3044\u306a\u3044<\/td>\n<td>48.7<\/td>\n<\/tr>\n<tr>\n<th>2<\/th>\n<td>\u5206\u6790\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044<\/td>\n<td>45.2<\/td>\n<\/tr>\n<tr>\n<th>3<\/th>\n<td>\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u63a8\u9032\u51fa\u6765\u308b\u4eba\u6750\u304c\u3044\u306a\u3044<\/td>\n<td>44.7<\/td>\n<\/tr>\n<tr>\n<th>4<\/th>\n<td>\u6b63\u78ba\u306a\u5916\u90e8\u30c7\u30fc\u30bf\uff083rd party data\uff09\u304c\u306a\u3044<\/td>\n<td>25.6<\/td>\n<\/tr>\n<tr>\n<th>5<\/th>\n<td>\u5916\u90e8\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3084\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3059\u308b\u4e88\u7b97\u304c\u306a\u3044<\/td>\n<td>24.4<\/td>\n<\/tr>\n<\/tbody>\n<caption class=\"el_txtCap hp_txtAlnR\">\u30d9\u30fc\u30b9\uff1a\u5168\u4f53\uff08n=394\uff09\uff0f\u8907\u6570\u56de\u7b54\u3000\uff08\u51fa\u5178\uff1aSupership\uff09<\/caption>\n<\/table><\/div>\n<\/p><\/div>\n<p>\n\t\t\t\t\t\t\u4e0a\u4f4d\u306f\u3084\u306f\u308a\u300c\u7d44\u7e54\u30fb\u4eba\u6750\u300d\u306e\u8ab2\u984c\u3067\u3057\u305f\u3002\u7d44\u7e54\u30fb\u4eba\u6750\u8ad6\u306b\u95a2\u3057\u3066\u306f\u3001\u5176\u51e6\u6b64\u51e6\u3067\u8b70\u8ad6\u3055\u308c\u3066\u304a\u308a\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306f\u306a\u304f\u69d8\u3005\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u9042\u884c\u306b\u95a2\u3057\u3001\u8ab2\u984c\u3068\u3057\u3066\u5674\u51fa\u3059\u308b\u5171\u901a\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u4eca\u56de\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u4e0a\u3067\u3001\u3088\u308a\u907f\u3051\u3066\u901a\u308b\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u554f\u984c\u3067\u3082\u3042\u308b\u201c\u30c7\u30fc\u30bf\u304c\u8db3\u308a\u306a\u3044\uff08\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u304b\u5206\u304b\u3089\u306a\u3044\uff09\u201d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u8a71\u3092\u9032\u3081\u3066\u884c\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\n\t\t\t\t\t<\/p>\n<\/section>\n<section class=\"hp_mgnTopL\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u30af\u30ea\u30a2\u306b\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<p>\n\t\t\t\t\t\t\u7686\u3055\u3093\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u76ee\u7684\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u6975\u3005\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u304c\u66d6\u6627\u3060\u3068\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u89e3\u50cf\u5ea6\u304c\u4e00\u5411\u306b\u30af\u30ea\u30a2\u306b\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u4e0a\u3001\u95c7\u96f2\u306b\u30c7\u30fc\u30bf\u30ea\u30af\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u4ed5\u639b\u3051\u624b\u5f53\u305f\u308a\u6b21\u7b2c\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3044\u3064\u306e\u9593\u306b\u304b\u76ee\u7684\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u51fa\u3066\u304d\u305f\u6570\u5b57\u3092\u898b\u3066\u300c\u3067\uff1f\u300d\u3068\u306a\u308a\u304c\u3061\u3067\u3059\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3068\u5206\u304b\u3063\u3066\u306f\u3044\u3066\u3082\u3001\u6c17\u4ed8\u3044\u305f\u3089\u3084\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3067\u3001\u56f31\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u3069\u3093\u306a\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u51fa\u6765\u308b\u306e\u304b\uff1f\u300d\u3042\u308b\u3044\u306f\u300c\u4eca\u6301\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3067\u51fa\u6765\u308b\u3053\u3068\u306f\u4f55\u304b\u300d\u304c\u8d77\u70b9\u306b\u306a\u3063\u3066\u3044\u308b\u30d1\u30bf\u30fc\u30f3\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_002-1.jpg\" alt=\"\u3084\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTop0 hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f31\u3000\u3084\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\n\t\t\t\t\t\t\u305d\u3046\u3067\u306f\u306a\u304f\u3001\u56f32\u306e\u3088\u3046\u306b\u3001\u76ee\u7684\u3092\u3057\u3064\u3053\u3044\u304f\u3089\u3044\u5e38\u306b\u30c1\u30fc\u30e0\u3067\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001\u300c\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u8d77\u70b9\u306b\u9006\u7b97\u3057\u3066\u3044\u304f\u601d\u8003\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u3001\u81ea\u793e\u3042\u308b\u3044\u306f\u624b\u6301\u3061\u306e\u30c7\u30fc\u30bf\u3067\u3069\u306e\u7a0b\u5ea6\u76ee\u7684\u306b\u8fd1\u3065\u3051\u308b\u304b\u691c\u8a3c\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_003.jpg\" alt=\"\u76ee\u7684\u9054\u6210\u306b\u5411\u3051\u305f\u30c7\u30fc\u30bf\u6d3b\u7528\u8d77\u70b9\u306e\u5206\u6790\u30a2\u30d7\u30ed\u30fc\u30c1\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTop0 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