{"id":1032,"date":"2019-07-24T08:39:18","date_gmt":"2019-07-23T23:39:18","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=1032"},"modified":"2025-12-25T16:33:18","modified_gmt":"2025-12-25T07:33:18","slug":"marketer-column-006","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-006\/","title":{"rendered":"\u7b2c2\u56de\u300e\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u8853\uff082\uff09 \u968e\u5c64\u7684\u306a\u30c7\u30fc\u30bf\u3092\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u3067\u7d10\u89e3\u304f"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\">\n\t<\/div>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<section class=\"hp_mgnTopL\" id=\"Index01\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u968e\u5c64\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u307f\u3088\u3046<\/h2>\n<p>\n\t\t\t\t\t\t\u300c\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300d\u306e\u4e2d\u306b\u306f\u3001\u4f8b\u3048\u3070\u5168\u56fd\u90fd\u9053\u5e9c\u770c\u306e\u5e97\u8217\u3054\u3068\u306b\u58f2\u308a\u4e0a\u3052\u306a\u3069\u304c\u96c6\u8a08\u3055\u308c\u305f\u3082\u306e\u3084\u3001ID-POS\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306b\u3042\u308b\uff11\u3064\u306e\u5e97\u8217\u3067\u3042\u3063\u3066\u30821\u4eba\u306e\u9867\u5ba2\u306e\u8907\u6570\u56de\u306e\u8cfc\u5165\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3082\u3042\u308b\u3002\u3053\u308c\u3089\u306b\u5171\u901a\u3059\u308b\u3053\u3068\u306f\u30011\u4ef61\u4ef6\u306e\u30ec\u30b3\u30fc\u30c9\u306f\u500b\u5225\u5e97\u8217\u3084\u500b\u4eba\u306e\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3067\u3042\u3063\u3066\u3082\u90fd\u9053\u5e9c\u770c\u540d\u3084\u9867\u5ba2\u756a\u53f7\u3067\u62ec\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u3057\u305f\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3053\u3068\u3060\u3002\u30c7\u30fc\u30bf\u306b\u73fe\u308c\u308b\u5909\u6570\u3082\u3001\u6700\u5c0f\u5358\u4f4d\u306e\u500b\u5225\u5e97\u8217\u3084\u500b\u5225\u8cfc\u8cb7\u30ec\u30d9\u30eb\u3068\u3001\u90fd\u9053\u5e9c\u770c\u3084\u9867\u5ba2\u306a\u3069\u96c6\u56e3\u30ec\u30d9\u30eb\u306e2\u7a2e\u985e\u304c\u3042\u308a\u3001\u96c6\u56e3\u30ec\u30d9\u30eb\u306e\u5909\u6570\u306f\u540c\u3058\u90fd\u9053\u5e9c\u770c\u3001\u540c\u3058\u9867\u5ba2\u3067\u3042\u308c\u3070\u3059\u3079\u3066\u540c\u4e00\u306e\u5024\u3092\u53d6\u308b\u5909\u6570\u3068\u306a\u3063\u3066\u3044\u308b\uff08\u56f31-1\u3001\u56f31-2\uff09\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_002-9.png\" alt=\"\u56f31-1 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u4f8b\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f31-1 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u4f8b<br \/>\n\t\t\t\t\t\t\t\uff08\u90fd\u9053\u5e9c\u770c\u3054\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u305f\u5404\u5e97\u8217\u306e\u30c7\u30fc\u30bf\uff09<\/p>\n<\/p><\/div>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_003-9.png\" alt=\"\u56f31-2 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u4f8b\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f31-2 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u4f8b<br \/>\n\t\t\t\t\t\t\t\uff08\u500b\u5ba2ID\u3054\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u305f\u5404\u8cfc\u8cb7\u306e\u30c7\u30fc\u30bf\uff08ID-POS\u30c7\u30fc\u30bf\uff09\uff09<\/p>\n<\/p><\/div>\n<p>\n\t\t\t\t\t\t\u3053\u306e\u3088\u3046\u306a\u968e\u5c64\u7684\u306a\u69cb\u9020\u306e\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3001\u968e\u5c64\uff08\u96c6\u56e3\u306e\u5b58\u5728\uff09\u3092\u8003\u616e\u305b\u305a\u306b\u56de\u5e30\u5206\u6790\u306a\u3069\u3092\u5b9f\u65bd\u3059\u308b\u306e\u306f\u6b21\u306e2\u3064\u306e\u4f8b\u3092\u898b\u308c\u3070\u671b\u307e\u3057\u304f\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3060\u308d\u3046\u3002\u56f32-1\u306e\u4e8b\u4f8b\u306f\u3001\u6563\u5e03\u56f3\u3092\u63cf\u304f\u3068\u5168\u4f53\u3068\u3057\u3066\u306f\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u304c\u3001\u30b5\u30d6\u96c6\u56e3\u3067\u5206\u3051\u3066\u307f\u308b\u3068\u76f8\u95a2\u304c\u6d88\u3048\u3066\u3057\u307e\u3046\u3082\u306e\u3067\u3042\u308b\u3002\u56f32-2\u306e\u4e8b\u4f8b\u306f\u9006\u306b\u3001\u6563\u5e03\u56f3\u3092\u63cf\u304f\u3068\u5168\u4f53\u3067\u76f8\u95a2\u306f\u898b\u3089\u308c\u306a\u3044\u304c\u3001\u30b5\u30d6\u96c6\u56e3\u306b\u5206\u3051\u3066\u307f\u308b\u3068\u305d\u308c\u305e\u308c\u306e\u96c6\u56e3\u5185\u3067\u306f\u76f8\u95a2\u95a2\u4fc2\u304c\u898b\u3089\u308c\u308b\u30b1\u30fc\u30b9\u3067\u3042\u308b\u3002\u3044\u305a\u308c\u306e\u5834\u5408\u3082\u96c6\u56e3\u306e\u5b58\u5728\u3092\u7121\u8996\u3057\u3001\u30c7\u30fc\u30bf\u5168\u4f53\u306b\u5bfe\u3057\uff11\u3064\u306e\u56de\u5e30\u5f0f\u3060\u3051\u3067\u8aac\u660e\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u7121\u7406\u304c\u751f\u3058\u308b<sup>\u203b1<\/sup>\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_004-7.png\" alt=\"\u56f32-1 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u7121\u76f8\u95a2\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTop0 hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f32-1 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u7121\u76f8\u95a2\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_005-4.png\" alt=\"\u56f32-2 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u76f8\u95a2\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTop0 hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f32-2 \u968e\u5c64\u7684\u306a\u69cb\u9020\u3092\u6301\u3064\u30c7\u30fc\u30bf\u306e\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u76f8\u95a2\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index02\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u3067\u89e3\u6c7a<\/h2>\n<p>\n\t\t\t\t\t\t\u3053\u306e\u3088\u3046\u306a\u968e\u5c64\u30c7\u30fc\u30bf\u306b\u56de\u5e30\u5206\u6790\u3092\u9069\u7528\u3059\u308b\u969b\u3001\u6700\u521d\u306b\u601d\u3044\u6d6e\u304b\u3076\u306e\u306f\u96c6\u56e3\u3054\u3068\u306b\u30c7\u30fc\u30bf\u3092\u5206\u5272\u3057\u3066\u56de\u5e30\u5206\u6790\u3092\u3059\u308b\u65b9\u6cd5\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u96c6\u56e3\u306b\u5206\u5272\u3059\u308b\u30681\u3064\u306e\u96c6\u56e3\u306b\u542b\u307e\u308c\u308b\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u304c\u5c0f\u3055\u304f\u306a\u308a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u63a8\u8a08\u304c\u4e0d\u5b89\u5b9a\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u4ed6\u3001\u4f8b\u3048\u3070\u90fd\u9053\u5e9c\u770c\u306e\u5834\u540847\u56de\u3082\u56de\u5e30\u5206\u6790\u3092\u5b9f\u65bd\u3057\u300147\u500b\u305d\u308c\u305e\u308c\u306e\u50be\u304d\u3084\u5207\u7247\u306a\u3069\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u500b\u5225\u306b\u8aad\u307f\u53d6\u308b\u306e\u306f\u624b\u9593\u304c\u304b\u304b\u308b\u3057\u56f0\u96e3\u3067\u3042\u308b\u3002\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\u305d\u3053\u3067\u3053\u306e\u3088\u3046\u306a\u968e\u5c64\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u304c\u3042\u308b<sup>\u203b2<\/sup>\u3002\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u3067\u306f\u3001\u901a\u5e38\u306e\u56de\u5e30\u5206\u6790\u306e\u3088\u3046\u306b\u50be\u304d\u3068\u5207\u7247\u3092\u6c42\u3081\u308b\u304c\u3001\u305d\u306e\u969b\u3001\u50be\u304d\u3084\u5207\u7247\u3092\u5b9a\u6570\u3067\u306f\u306a\u304f\u3001\u5b9a\u6570\uff0b\u6b63\u898f\u5206\u5e03\u306b\u5f93\u3046\u300c\u3070\u3089\u3064\u304d\u300d\u3068\u3057\u3066\u8868\u73fe\u3059\u308b\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u4f8b\u3048\u307047\u90fd\u9053\u5e9c\u770c\u306e\u5834\u5408\u3067\u3042\u308c\u3070\u300147\u500b\u306e\u50be\u304d\u3084\u5207\u7247\u3092\u500b\u5225\u306b\u6c42\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d71\u4e00\u3057\u305f\u69cb\u9020\uff08\u3042\u308b\u5b9a\u6570\uff0b\u3070\u3089\u3064\u304d\uff09\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u50be\u304d\u306f\u5b9a\u6570\u306e\u307f\uff08\u56fa\u5b9a\uff09\u306b\u3057\u3066\u3001\u5207\u7247\u306e\u307f\u306b\u3070\u3089\u3064\u304d\u3092\u8003\u616e\u3059\u308b\u300c\u30e9\u30f3\u30c0\u30e0\u5207\u7247\u30e2\u30c7\u30eb\u300d\u3001\u5207\u7247\u306f\u5b9a\u6570\u306e\u307f\uff08\u56fa\u5b9a\uff09\u3068\u3057\u3066\u50be\u304d\u306e\u307f\u306b\u3070\u3089\u3064\u304d\u3092\u8003\u616e\u3059\u308b\u300c\u30e9\u30f3\u30c0\u30e0\u50be\u304d\u30e2\u30c7\u30eb\u300d\u3001\u5207\u7247\u3068\u50be\u304d\u4e21\u65b9\u306b\u3070\u3089\u3064\u304d\u3092\u8003\u616e\u3059\u308b\u300c\u30e9\u30f3\u30c0\u30e0\u5207\u7247\u30fb\u50be\u304d\u30e2\u30c7\u30eb\u300d\u306a\u3069\u3001\u30c7\u30fc\u30bf\u306e\u5f53\u3066\u306f\u307e\u308a\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u30e2\u30c7\u30eb\u3092\u9078\u629e\u3059\u308c\u3070\u3088\u3044\u3002\u76f4\u611f\u7684\u306b\u306f\u300147\u90fd\u9053\u5e9c\u770c\u306e\u9055\u3044\u3082\u53cd\u6620\u3057\u3064\u3064\u3001\u5168\u4f53\u3068\u3057\u3066\u306e\u69cb\u9020\u3092\u7d71\u4e00\u7684\u306b\u8aac\u660e\u3059\u308b\u30e2\u30c7\u30eb\u3001\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\n\t\t\t\t\t<\/p>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index03\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u99c5\u3054\u3068\u306e\u4e0d\u52d5\u7523\u4fa1\u683c\u306e\u4e88\u6e2c\u306b\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u3092\u9069\u7528\u3057\u305f\u4e8b\u4f8b<\/h2>\n<p>\n\t\t\t\t\t\t\u30de\u30eb\u30c1\u30ec\u30d9\u30eb\u5206\u6790\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306b\u9069\u7528\u3057\u305f\u4e8b\u4f8b\u306f\u3042\u307e\u308a\u591a\u304f\u306a\u3044\u304c\u3001\u8cc3\u8cb8\u7269\u4ef6\u306e\u4fa1\u683c\u3092\u99c5\u3054\u3068\u306b\u4e88\u6e2c\u3059\u308b\u9762\u767d\u3044\u5206\u6790\u4e8b\u4f8b\u304c\u3042\u308b\u306e\u3067\u7d39\u4ecb\u3057\u305f\u3044\uff08\u56f3\uff13\uff09<sup>\u203b3<\/sup>\u3002\n\t\t\t\t\t<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_006-2.png\" alt=\"\u56f33 \u6e0b\u8c37\u533a\u306e\u99c5\u3054\u3068\u306b\u5bb6\u8cc3\u306e\u5f3e\u529b\u6027\" class=\"hp_mgnAuto0\">\n\t\t\t\t\t\t<\/div>\n<p class=\"hp_txtAlnC hp_mgnTop0 hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f33 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class=\"hp_txtSizeS\">\n\t\t\t\t\t\t\t\u203b3\uff1a<a href=\"https:\/\/note.mu\/hanaori\/n\/na2e41f1d3b49\" onclick=\"gtag('event', 'click', {'event_category': 'outbound link','event_label': 'https:\/\/note.mu\/hanaori\/n\/na2e41f1d3b49','non_interaction': true});\" target=\"_blank\" class=\"hp_txtBlue\" rel=\"noopener\">R\uff5c\u968e\u5c64\u7dda\u5f62\u30e2\u30c7\u30eb\u3067\u6e0b\u8c37\u533a\u306e\u8cc3\u8cb8\u4fa1\u683c\u3092\u4e88\u60f3\u3059\u308b<\/a>\uff08 hanaori\u3055\u3093 note\u3088\u308a\u5f15\u7528\uff09\n\t\t\t\t\t\t<\/p>\n<p 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