{"id":1016,"date":"2020-03-12T08:21:06","date_gmt":"2020-03-11T23:21:06","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=knowledge-blog&#038;p=1016"},"modified":"2025-12-25T16:36:33","modified_gmt":"2025-12-25T07:36:33","slug":"marketer-column-009","status":"publish","type":"knowledge-blog","link":"https:\/\/www.macromill.com\/service\/knowledge-blog\/marketer-column-009\/","title":{"rendered":"\u7b2c5\u56de\u300e\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u300f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u8853\uff085\uff09\u8cfc\u8cb7\uff0f\u8a2a\u554f\u306e\u9593\u9694\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u3066\u307f\u3088\u3046"},"content":{"rendered":"<div class=\"un_entry_area\">\n<div class=\"un_entryHead cFix\"><\/div>\n<div class=\"un_entryBody\">\n<div class=\"un_entryBody_inner\">\n<div class=\"un_sec_block\">\n<section class=\"hp_mgnTopL\" id=\"Index01\">\n<h2 class=\"un_sec_ttl hp_txtBold\">RFM\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u308b\u8a2a\u554f\u6708\u30d1\u30bf\u30fc\u30f3\u306e\u96c6\u8a08<\/h2>\n<p>\u96c6\u307e\u308b\u30c7\u30fc\u30bf\u306e\u4ee3\u8868\u683c\u3067\u3042\u308bID-POS\u3084Web\u30ed\u30b0\u30c7\u30fc\u30bf\u306b<a href=\"\/service\/words\/rfm-analysis\/\" target=\"_self\" class=\"hp_txtBlue\" rel=\"noopener\">RFM\u5206\u6790<\/a>\u3092\u304b\u3051\u308b\u3053\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u3088\u304f\u884c\u308f\u308c\u308b\u3002\u9867\u5ba2\u3054\u3068\u306bR\uff08\u671f\u9593\u4e2d\u306e\u76f4\u8fd1\u306e\u8cfc\u8cb7\u30fb\u8a2a\u554f\u65e5\uff09\u3001F\uff08\u671f\u9593\u4e2d\u306e\u8cfc\u8cb7\u30fb\u8a2a\u554f\u7dcf\u56de\u6570\uff09\u3001M\uff08\u671f\u9593\u4e2d\u306e\u7dcf\u8cfc\u5165\u91d1\u984d\uff09\u306e\u5024\u3092\u7b97\u51fa\u3057\u3001\u3044\u304f\u3064\u304b\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u304a\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u5358\u7d14\u306a\u96c6\u8a08\u306e\u307f\u3067\u3067\u304d\u308b\u4fbf\u5229\u306a\u624b\u6cd5\u3067\u3042\u308b\u304c\u3001\u7279\u306bR\u3068F\u306b\u3064\u3044\u3066\u306f\u96c6\u8a08\u5143\u30c7\u30fc\u30bf\u306b\u3059\u3079\u3066\u306e\u8cfc\u8cb7\u65e5\uff08\u8a2a\u554f\u65e5\uff09\u306e\u60c5\u5831\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5168\u4f53\u306e\u56de\u6570\u3068\u6700\u7d42\u8cfc\u8cb7\u65e5\uff08\u8a2a\u554f\u65e5\uff09\u306e\u65e5\u4ed8\u3057\u304b\u5229\u7528\u3057\u306a\u3044\u305f\u3081\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30fb\u8a2a\u554f\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u9003\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u540c\u3058R\u3068F\u306e\u5024\u3067\u3042\u3063\u305f\u5834\u5408\u3001\u6bce\u6708\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u8a2a\u554f\u3057\u3066\u3044\u308b\u4eba\u3068\u3001\u3042\u308b1\u3064\u306e\u6708\u3060\u3051\u306b\u96c6\u4e2d\u3057\u3066\u8a2a\u554f\u3057\u3066\u3044\u308b\u4eba\u306e\u9055\u3044\u3092\u898b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u56f31\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u3054\u3068\u306b\u6708\u3054\u3068\u306e\u8a2a\u554f\u56de\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u3001\u4f55\u56de\u8a2a\u554f\u3057\u3066\u3044\u3088\u3046\u304c\u305d\u306e\u6708\u306b\u8a2a\u554f\u3057\u3066\u3044\u308c\u3070\uff11\u3001\u3057\u3066\u3044\u306a\u3051\u308c\u30700\u3068\u3057\u3066\u3001\u8a2a\u554f\u3057\u3066\u3044\u308b\u6708\u306e\u6570\u3092\u96c6\u8a08\u3057\u3066\u307f\u308b\u3068\u3088\u3044\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u96c6\u8a08\u3057\u305f\u8a2a\u554f\u3057\u305f\u6708\u306e\u6570\uff081\uff5e12\uff09\u3068F\uff08\u7dcf\u8a2a\u554f\u56de\u6570\uff09\u306b\u3088\u3063\u3066\u9867\u5ba2\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u305f\u30af\u30ed\u30b9\u96c6\u8a08\u8868\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u3092\u898b\u308b\u3068\u3001\u540c\u3058F\u5024\u3067\u3042\u3063\u3066\u3082\u307e\u3093\u3079\u3093\u306a\u304f\u6bce\u6708\u8a2a\u554f\u3057\u3066\u3044\u308b\u9867\u5ba2\u304b\u3001\u3042\u308b\u7279\u5b9a\u306e\u6708\u3060\u3051\u306b\u8a2a\u554f\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u9867\u5ba2\u304b\u306e\u5224\u5225\u304c\u4ed8\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u5b9f\u614b\u3092\u53cd\u6620\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_002-4.png\" alt=\"\u56f31\u3000\u305d\u306e\u6708\u306b\u4f55\u56de\u8a2a\u554f\u304c\u3042\u3063\u3066\u30821\u56de\u3067\u3082\u3042\u308c\u30701\u306a\u3051\u308c\u30700\" class=\"hp_mgnAuto0\"><\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f31<\/p>\n<\/div>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index02\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u9867\u5ba2\u306e\u69d8\u3005\u306a\u8cfc\u8cb7\u30fb\u8a2a\u554f\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u533a\u5225\u3067\u304d\u308b\u304b\uff1f<\/h2>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u3084\u8a2a\u554f\u9593\u9694\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u8a73\u7d30\u306a\u5206\u6790\u304c\u3067\u304d\u306a\u3044\u3060\u308d\u3046\u304b\uff1f\u305d\u3053\u3067\u56f32\u306e\u3088\u3046\u306b\u3042\u308b1\u5e74\u9593\u306b\u304a\u3051\u308b7\u4eba\u306e\u9867\u5ba2\u306e\u8a2a\u554f\u5c65\u6b74\u3092\u3082\u3068\u306b\u8003\u3048\u3066\u307f\u3088\u3046<sup>\u203b1<\/sup>\u3002<\/p>\n<p>\u9867\u5ba2\u300c\u30a2\u300d\uff5e\u300c\u30ab\u300d\u306e6\u4eba\u306f\u3044\u305a\u308c\u30821\u5e74\u9593\u306e\u8a2a\u554f\u56de\u6570\uff08F\uff09\u304c6\u56de\u3067\u3042\u308a\u3001\u305d\u306e\u3046\u3061\u9867\u5ba2\u300c\u30a2\u300d\uff5e\u300c\u30aa\u300d\u306e5\u4eba\u306f\u6700\u7d42\u8a2a\u554f\u65e5\uff08R\uff09\u30822019\u5e7411\u67081\u65e5\u3067 \u540c\u4e00\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3053\u306e5\u4eba\u306f\u6700\u7d42\u8a2a\u554f\u65e5\uff08R\uff09\u3068\u8a2a\u554f\u56de\u6570\uff08F\uff09\u304c\u5168\u304f\u540c\u3058\u3067\u3042\u308b\u305f\u3081\uff08\u671f\u9593\u4e2d\u306e\u7dcf\u8cfc\u5165\u91d1\u984d\uff08M\uff09\u3082\u540c\u3058\u3068\u4eee\u5b9a\u3057\u305f\u5834\u5408\uff09RFM\u5206\u6790\u3067\u306f\u540c\u4e00\u306e\u6307\u6a19\u5024\u3068\u306a\u308b\u304c\u3001\u305d\u306e\u8a2a\u554f\u30d1\u30bf\u30fc\u30f3\u306e\u69d8\u5b50\u306f\u305a\u3044\u3076\u3093\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3060\u308d\u3046\u3002\u9867\u5ba2\u300c\u30a2\u300d\u3068\u300c\u30a8\u300d\u306f\u7b49\u9593\u9694\u306b\u5b9a\u671f\u7684\u306a\u8a2a\u554f\u30d1\u30bf\u30fc\u30f3\u3067\u3042\u308b\u304c\u3001\u9867\u5ba2\u300c\u30a4\u300d\u300c\u30a6\u300d\u300c\u30aa\u300d\u306f\u3042\u308b\u4e00\u5b9a\u671f\u9593\u306b\u96c6\u4e2d\u3057\u3066\u8a2a\u554f\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u3092RFM\u6307\u6a19\u4ee5\u5916\u3067\u533a\u5225\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u4f8b\u3048\u3070\u671f\u9593\u4e2d\u306e\u6700\u521d\u306e\u8a2a\u554f\u65e5\u304b\u3089\u6700\u7d42\u8a2a\u554f\u65e5\u307e\u3067\u306e\u65e5\u6570\u3092\u8abf\u3079\u305f\u308a\u3001\u305d\u306e\u65e5\u6570\u3092\u8a2a\u554f\u56de\u6570\uff08\u4eca\u56de\u306e\u5834\u5408\u306f\u3044\u305a\u308c\u30826\u56de\uff09\u3067\u5272\u308b\u3053\u3068\u3067\u306e\u5e73\u5747\u8a2a\u554f\u9593\u9694\uff08\u65e5\u6570\uff09\u3092\u7b97\u51fa\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3059\u3050\u306b\u982d\u306b\u6d6e\u304b\u3076\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u305d\u308c\u3089\u3092\u4f7f\u3046\u3053\u3068\u3067\u9867\u5ba2\u300c\u30a6\u300d\u3068\u300c\u30a8\u300d\u306f\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305d\u3046\u3060\u304c\u3001\u4f9d\u7136\u3068\u3057\u3066\u9867\u5ba2\u300c\u30a2\u300d\u300c\u30a4\u300d\u300c\u30aa\u300d\u306f\u305d\u308c\u3089\u3082\u540c\u3058\u5024\u3092\u53d6\u308b\u305f\u3081\u5224\u5225\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002\u3057\u304b\u3057\u9867\u5ba2\u300c\u30a2\u300d\u300c\u30a4\u300d\u300c\u30aa\u300d\u304c\u305d\u306e\u8a2a\u554f\u30d1\u30bf\u30fc\u30f3\u306b\u304a\u3044\u3066\u540c\u4e00\u3068\u306f\u8a00\u3048\u306a\u3044\u306e\u306f\u660e\u3089\u304b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"el_colUnitArea hp_mgnBtmM hp_mgnTopM\">\n<div class=\"el_colOne hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/2023\/04\/image_003-5.png\" alt=\"\u56f32\u3000A~G\u306e7\u4eba\u306e\u9867\u5ba2\u306e\u8a2a\u554f\u30d1\u30bf\u30fc\u30f3\u3068\u5404\u6307\u6a19\" class=\"hp_mgnAuto0\"><\/div>\n<p class=\"hp_txtAlnC hp_mgnTopS hp_mgnBtmSS\">\n\t\t\t\t\t\t\t\u56f32\u30007\u4eba\u306e\u9867\u5ba2\uff08\u30a2\uff5e\u30ad\uff09\u306e\u8a2a\u554f\u30d1\u30bf\u30fc\u30f3\u3068\u5404\u6307\u6a19<\/p>\n<\/div>\n<\/section>\n<section class=\"hp_mgnTopL\" id=\"Index03\">\n<h2 class=\"un_sec_ttl hp_txtBold\">\u8cfc\u8cb7\u30fb\u8a2a\u554f\u9593\u9694\u306e\u4e0d\u5747\u4e00\u6027\u3092\u6e2c\u308b\u300c\u30af\u30e9\u30f3\u30d4\u30cd\u30b9\u6307\u6a19\u300d<\/h2>\n<p>\u305d\u3053\u3067\u3001\u3069\u308c\u3060\u3051\u96c6\u4e2d\u3057\u3066\u8cfc\u8cb7\u3084\u8a2a\u554f\u304c\u3055\u308c\u305f\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u8fd1\u5e74\u958b\u767a\u3055\u308c\u305f\u300c\u30af\u30e9\u30f3\u30d4\u30cd\u30b9\u6307\u6a19\uff08Clumpiness\uff09\u300d\u3092\u7d39\u4ecb\u3057\u3088\u3046<sup>\u203b2<\/sup>\u3002\u3053\u306e\u6307\u6a19\u306f\u8cfc\u8cb7\u3084\u8a2a\u554f\u304c\u7b49\u9593\u9694\u3067\u306a\u3055\u308c\u308b\u5834\u5408\u306f\u6700\u5c0f\u5024\u3068\u306a\u308a\u3001\u9006\u306b\u305d\u308c\u304c\u96c6\u4e2d\u3057\u3066\u767a\u751f\u3057\u584a\u3092\u3082\u3063\u3066\u306a\u3055\u308c\u308b\u5834\u5408\u306f\u5024\u304c\u5927\u304d\u304f\u306a\u308b\u3088\u3046\u306b\u7b97\u51fa\u3055\u308c\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u305f\u3060\u3057\u3053\u306e\u6307\u6a19\u306f\u671f\u9593\u4e2d\u306e\u7dcf\u8cfc\u8cb7\u56de\u6570\u3084\u8a2a\u554f\u56de\u6570\uff08F\uff09\u304c\u7570\u306a\u308b\u9867\u5ba2\u540c\u58eb\u306e\u6bd4\u8f03\u306f\u540c\u3058\u6c34\u6e96\u3067\u3067\u304d\u306a\u3044\u3002\u3088\u3063\u3066\u5229\u7528\u3059\u308b\u969b\u306f\u4e0b\u8a18\u306e2\u3064\u306e\u624b\u9806\u3092\u8e0f\u3080\u3053\u3068\u306b\u306a\u308b<sup>\u203b3<\/sup>\u3002<\/p>\n<div class=\"el_listBlock hp_mgnTopM hp_mgnBtmM\" id=\"Index04\">\n<ol 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