{"id":2708,"date":"2018-10-18T15:49:51","date_gmt":"2018-10-18T06:49:51","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=column&#038;p=2708"},"modified":"2025-11-06T15:02:19","modified_gmt":"2025-11-06T06:02:19","slug":"researcher-016","status":"publish","type":"column","link":"https:\/\/www.macromill.com\/service\/column\/researcher-016\/","title":{"rendered":"\u751f\u6d3b\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3068\u3044\u3046\u5074\u9762\u304b\u3089\u6700\u9069\u5316\u3092\u8003\u3048\u308b"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u4eca\u5e74\u3082\u65e5\u672c\u306e\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u30ea\u30fc\u30b0B.LEAGUE\u304c\u958b\u5e55\u3057\u305f\u3002B.LEAGUE\u306e\u89b3\u6226\u306f\u3053\u306e\u5b63\u7bc0\u306e\u79c1\u306e\u697d\u3057\u307f\u306e1\u3064\u3067\u3042\u308b\u3002\u79c1\u304c\u5fdc\u63f4\u3057\u3066\u3044\u308b\u30c1\u30fc\u30e0\u306f\u6628\u5e74\u307e\u3067\u306f\u6709\u671b\u306a\u5927\u578b\u9078\u624b\u304c\u591a\u304f\u3001\u6bd4\u8f03\u7684\u30b4\u30fc\u30eb\u306b\u8fd1\u3044\u30a4\u30f3\u30b5\u30a4\u30c9\u30a8\u30ea\u30a2\u3092\u4f7f\u3063\u305f\u30cf\u30fc\u30d5\u30aa\u30d5\u30a7\u30f3\u30b9\u3092\u5f37\u307f\u3068\u3059\u308b\u4e00\u65b9\u3001\u901f\u653b\u30843P\uff08\u30b9\u30ea\u30fc\u30dd\u30a4\u30f3\u30c8\uff09\u3068\u3044\u3063\u305f\u30a2\u30a6\u30c8\u30b5\u30a4\u30c9\u304b\u3089\u306e\u653b\u6483\u306e\u5c11\u306a\u3055\u306b\u8ab2\u984c\u306e\u6b8b\u308b\u30c1\u30fc\u30e0\u3067\u3042\u3063\u305f\u3002\u305d\u3053\u306b\u4eca\u30b7\u30fc\u30ba\u30f3\u304b\u3089\u3001\u8d70\u308c\u3066\u5916\u304b\u3089\u3082\u6253\u3066\u308b\u9078\u624b\u3092\u4f55\u540d\u304b\u88dc\u5f37\u3057\u3001\u4eca\u5e74\u306f\u672c\u5f53\u306b\u697d\u3057\u307f\u306a\u30c1\u30fc\u30e0\u306b\u4ed5\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3066\u3001\u672c\u65e5\u306e\u30c6\u30fc\u30de\u306f\u300c\u6700\u9069\u5316\u300d\u3067\u3042\u308b\u3002\u30c1\u30fc\u30e0\u30b9\u30dd\u30fc\u30c4\u306b\u304a\u3051\u308b\u88dc\u5f37\u306e\u6700\u9069\u5316\u3068\u306f\u57fa\u672c\u7684\u306b\u306f\u8db3\u308a\u306a\u3044Role\uff08\u5f79\u5272\uff09\u3092\u57cb\u3081\u308b\u3053\u3068\u3068\u307b\u307c\u540c\u7fa9\u3067\u3042\u308a\u3001\u4e0a\u8a18\u3057\u305f\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u30c1\u30fc\u30e0\u306b\u3055\u3089\u306b\u5927\u578b\u30bb\u30f3\u30bf\u30fc\u3092\u512a\u5148\u7684\u306b\u88dc\u5f37\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u8003\u3048\u306b\u304f\u3044\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u5236\u7d04\u304c\u3042\u308b\u4e2d\u3067\u306e\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u306e\u6700\u9069\u5316<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30b9\u30dd\u30fc\u30c4\u3067\u3042\u308c\u3070\u611f\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u3053\u306e\u8a71\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3069\u3046\u3060\u308d\u3046\u304b\uff1f\u5c0f\u58f2\u3067\u8a00\u3048\u3070\u3001\u5e97\u8217\u9762\u7a4d\u304c\u7e2e\u5c0f\u3059\u308b\u4e2d\u3067\u68da\u52b9\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u5546\u54c1\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u306f\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u304b\uff1f\u30e1\u30fc\u30ab\u30fc\u3067\u8a00\u3048\u3070\u30ab\u30c6\u30b4\u30ea\u30fc\u30c8\u30fc\u30bf\u30eb\u3067\u306e\u5229\u76ca\u7387\u5411\u4e0a\u306e\u305f\u3081\u306bSKU\u203b1\u3092\u524a\u6e1b\u3059\u308b\u691c\u8a0e\u306f\u3069\u306e\u3088\u3046\u306b\u306a\u3055\u308c\u3066\u3044\u308b\u304b\uff1f\u6700\u8fd1\u306f\u3053\u306e\u3088\u3046\u306b\u3001\u3042\u308b\u5236\u7d04\uff08\u30d5\u30a7\u30a4\u30b9\u6570\u3084SKU\u6570\uff09\u306e\u4e2d\u3067\u306e\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u306e\u6700\u9069\u5316\u306b\u95a2\u3057\u3066\u3001\u5f0a\u793e\u306b\u3054\u76f8\u8ac7\u3092\u3044\u305f\u3060\u304f\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u3001\u65e2\u5b58SKU\u304b\u3089\u3044\u304f\u3064\u304b\u3092\u524a\u3063\u3066\u5229\u76ca\u7387\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5834\u5408\u3067\u3042\u308b\u3002\u5404SKU\u306e\u5229\u76ca\u69cb\u9020\u306f\u5927\u304d\u304f\u306f\u5909\u308f\u3089\u306a\u3044\u3068\u3057\u3066\u5358\u7d14\u306b\u305d\u306e\u4e2d\u3067\u306e\u6700\u9069\u5316\u3092\u8003\u3048\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u5b9f\u58f2\u5b9f\u7e3e\u304c\u4f4e\u304f\u58f2\u308c\u306a\u3044SKU\u304b\u3089\u524a\u3063\u3066\u884c\u304f\u306e\u304c\u6700\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u89e3\u3067\u3042\u308b\u3002\u4e00\u65b9\u3001\u751f\u6d3b\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3068\u3044\u3046\u5074\u9762\u304b\u3089\u8003\u3048\u308b\u3068\u3001\u4e00\u6982\u306b\u305d\u308c\u304c\u6b63\u3057\u3044\u3068\u3082\u8a00\u3044\u5207\u308c\u306a\u3044\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u4f8b\u306b\u53d6\u308a\u4e0a\u3052\u305f\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-016-image002.webp\" alt=\"\" class=\"wp-image-22849\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f31<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u30c7\u30fc\u30bf\u306f\u671f\u9593\u4f75\u8cb7\u304c\u8d77\u3053\u308a\u3046\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u304a\u3051\u308b\u3001\u500b\u4eba\u3054\u3068\u306e\u5404SKU\u306e\u8cfc\u8cb7\u72b6\u6cc1\u3092\u8868\u3057\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001sample1\u306e\u4eba\u306fA\u3068C\u3092\u8cfc\u5165\u3057\u3066\u304a\u308a\u3001sample2\u306e\u4eba\u306fA\u3068B\u3068C\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u3053\u306e\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u4f8b\u3048\u3070SKU\u30922\u3064\u524a\u6e1b\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u5834\u5408\u3001\u6700\u3082\u30b7\u30f3\u30d7\u30eb\u306b\u8003\u3048\u308c\u3070\u8cfc\u5165\u8005\u6570\u306e\u5c11\u306a\u3044D\u3068E\u3092\u524a\u9664\u3059\u308b\u3060\u308d\u3046\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u56f3\u306e\u901a\u308a\u8cfc\u5165\u500b\u6570\u306f14\u500b\u3068\u6700\u5927\u6570\u3092\u7dad\u6301\u3059\u308b\u304csample5\u30016\u30019\u300110\u3068\u3044\u30464\u4eba\u306e\u8cfc\u5165\u8005\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-016-image003.webp\" alt=\"\" class=\"wp-image-22848\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f32<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u65b9\u3001\u6975\u529b\u8cfc\u5165\u8005\u6570\u3092\u62c5\u4fdd\u3059\u308b\uff08\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3059\u308b\uff09\u3068\u3044\u3046\u89b3\u70b9\u3067\u8003\u3048\u308b\u306a\u3089B\u3068C\u3092\u524a\u9664\u3059\u308b\u65b9\u304c\u5f97\u7b56\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u306e\u56f3\u306e\u901a\u308aD\u3068E\u3092\u6b8b\u3059\u3053\u3068\u306b\u3088\u3063\u3066sample5\u30016\u30019\u300110\u306a\u3069A\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u304b\u3063\u305f\u8cfc\u5165\u8005\u3082D\u3068E\u3067\u30ab\u30d0\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3042\u308b\u3002\u3069\u3061\u3089\u306e\u8003\u3048\u65b9\u3092\u63a1\u7528\u3059\u3079\u304d\u304b\u306b\u3064\u3044\u3066\u306f\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3084\u81ea\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u304c\u3001\u5358\u7d14\u306b\u58f2\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u304b\u3089\u9806\u306b\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u6b63\u3057\u3044\u3068\u306f\u9650\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u304a\u308f\u304b\u308a\u3044\u305f\u3060\u3051\u308b\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-016-image004.webp\" alt=\"\" class=\"wp-image-22847\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f33<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/survey\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_online-research-survey.webp\" alt=\"\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">TURF\u3092\u6d3b\u7528\u3057\u3066\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u6c42\u3081\u308b<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e0a\u8ff0\u3057\u305f10\u4eba\u00d75SKU\u3067\u306e\u6700\u9069\u5316\u3067\u3042\u308c\u3070\u76ee\u8996\u3067\u306e\u691c\u8a0e\u3082\u53ef\u80fd\u3060\u304c\u300110,000\u4eba\u00d710SKU\u3067\u306e\u6700\u9069\u5316\u3068\u306a\u308b\u3068\u76ee\u8996\u3067\u884c\u3046\u306b\u306f\u76f8\u5f53\u306a\u6642\u9593\u3068\u30ac\u30c3\u30c4\u3092\u8981\u3059\u308b\u3060\u308d\u3046\u3002\u3053\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u6700\u9069\u5316\u3092\u5b9f\u65bd\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u300cTURF Analysis\u300d\u304c\u3042\u308b\u3002TURF\u3068\u306fTotal Unduplicated Reach and Frequency\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3001\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u4e0a\u8a18\u3057\u305f\u3088\u3046\u306b\u3042\u308b\u5236\u7d04\u306e\u4e2d\u3067\u306e\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u6c42\u3081\u308b\u5206\u6790\u624b\u6cd5\u3067\u3042\u308b\u3002<br>TURF Analysis\u3067\u306f\u3001\u30ea\u30fc\u30c1\uff08\u4e0a\u306e\u4f8b\u3067\u306e\u8cfc\u5165\u8005\u6570\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u5206\u6790\u3082\u3001\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\uff08\u4e0a\u306e\u4f8b\u3067\u306e\u8cfc\u5165\u500b\u6570\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u5206\u6790\u3082\u53ef\u80fd\u3067\u3042\u308a\u3001\u4e0a\u8a18\u3057\u305f\u3088\u3046\u306a\u5b9f\u58f2\u30c7\u30fc\u30bf\u3067\u306e\u5206\u6790\u3084\u4e0a\u5e02\u524d\u306e\u30d0\u30ea\u30a2\u30f3\u30c8\u691c\u8a0e\u306a\u3069\u3067\u3042\u308c\u3070\u30a2\u30f3\u30b1\u30fc\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3082\u53ef\u80fd\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30ea\u30fc\u30c1\u3092XX\uff05\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3044\u304f\u3064\u306eSKU\u304c\u5fc5\u8981\u304b\uff1f\u306a\u3069\u30d6\u30e9\u30f3\u30c9\u7acb\u3061\u4e0a\u3052\u6642\u306e\u4e2d\u671f\u30d7\u30e9\u30f3\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-016-image005.webp\" alt=\"\" class=\"wp-image-22846\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f34<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u68da\u52b9\u7387\u306b\u305b\u3088\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u306b\u305b\u3088\u3001\u4eca\u5f8c\u3082\u6210\u719f\u3057\u305f\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306f\u3001\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u5236\u7d04\u306e\u4e2d\u3067\u306e\u6700\u9069\u5316\u3068\u3044\u3046\u6587\u8108\u306f1\u3064\u306e\u6297\u3048\u306a\u3044\u6d41\u308c\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u3002\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u306fReach\u3068Frequency\u306e\u6700\u9069\u5316\u3068\u3044\u3046\u5c0f\u3055\u306a\u4e8b\u4f8b\u3060\u304c\u3001\u540c\u69d8\u306e\u8ab2\u984c\u611f\u3092\u304a\u6301\u3061\u306e\u969b\u306b\u306fTURF\u306a\u3069\u3092\u5229\u7528\u3057\u3066\u52d8\u3084\u7d4c\u9a13\u3060\u3051\u306b\u4f9d\u5b58\u3057\u306a\u3044\u3001\u79d1\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u203b1\uff1aStock Keeping Unit\uff08\u30b9\u30c8\u30c3\u30af\u30fb\u30ad\u30fc\u30d4\u30f3\u30b0\u30fb\u30e6\u30cb\u30c3\u30c8\uff09\u306e\u7565\u3002\u53d7\u767a\u6ce8\u30fb\u5728\u5eab\u7ba1\u7406\u3092\u884c\u3046\u969b\u306e\u6700\u5c0f\u306e\u7ba1\u7406\u5358\u4f4d\u3002<\/p>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb 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class=\"mm-author-section__newsletter\">\r\n    <p class=\"mm-author-section__newsletter-prompt\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u306f\u3053\u3061\u3089<\/p>\r\n    <div id=\"pardot-form-cta_mlmg03\">\r\n      <script><\/script>\r\n      <noscript>\r\n        <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n      <\/noscript>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<div id=\"pardot-form-cta_mlmg03\" style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 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