{"id":2704,"date":"2018-08-31T15:48:51","date_gmt":"2018-08-31T06:48:51","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=column&#038;p=2704"},"modified":"2025-12-26T11:49:45","modified_gmt":"2025-12-26T02:49:45","slug":"researcher-015","status":"publish","type":"column","link":"https:\/\/www.macromill.com\/service\/column\/researcher-015\/","title":{"rendered":"\u300c\u6bd4\u8f03\u300d\u3092\u610f\u8b58\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u7406\u89e3\u3092\u6df1\u3081\u3088\u3046"},"content":{"rendered":"\n<p class=\"mdl_am_p 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class=\"mdl_am_p mdl_am_align_left\">\u305d\u3053\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u8abf\u67fb\u306e\u8abf\u67fb\u7968\u3092\u898b\u3066\u307f\u307e\u3057\u305f\uff08\u56f31\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-015-image002.webp\" alt=\"\" class=\"wp-image-22835\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f31\u3000\u81ea\u793e\u3068\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u8074\u53d6\u65b9\u6cd5<\/p>\n\n\n\n<p class=\"mdl_am_p 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class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-015-image003.webp\" alt=\"\u4e21\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4e00\u5bfe\u8a55\u4fa1\u3067\u6bd4\u8f03\" class=\"wp-image-22841\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f32\u3000\u4e21\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4e00\u5bfe\u8a55\u4fa1\u3067\u6bd4\u8f03<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-015-image004.webp\" alt=\"\u5404\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u8907\u6570\u56de\u7b54\uff08MA\uff09\u3067\u8074\u53d6\" class=\"wp-image-22839\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f33\u3000\u5404\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u8907\u6570\u56de\u7b54\uff08MA\uff09\u3067\u8074\u53d6<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-015-image005.webp\" alt=\"\u5404\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4e00\u5bfe\u8a55\u4fa1\u3067\u8074\u53d6\" class=\"wp-image-22837\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f34\u3000\u5404\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4e00\u5bfe\u8a55\u4fa1\u3067\u8074\u53d6<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">2\u3064\u306e\u8abf\u67fb\u7d50\u679c\u3092\u6bd4\u3079\u308b\u3068\u3001\u4e21\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306f\u3001\u81ea\u793e\uff08A\u793e\uff09\u306f\u300c\u6d17\u7df4\u3055\u308c\u305f\u5973\u6027\u3089\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u300d\u3001\u7b2c1\u4f4d\u306e\u4f01\u696d\uff08B\u793e\uff09\u306f\u300c\u7537\u6027\u7684\u3067\u3001\u4fe1\u983c\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u305f\u308c\u3066\u3044\u305f\u306e\u3067\u3059\u3002\u307e\u305f\u3001KPI\u3068\u3057\u3066\u91cd\u8996\u3057\u3066\u3044\u305f\u300c\u4fe1\u983c\u3067\u304d\u308b\u300d\u300c\u30bb\u30f3\u30b9\u304c\u3088\u3044\u300d\u3068\u3044\u3046\u70b9\u304c\u52a3\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u62c5\u5f53\u8005\u304c\u611f\u3058\u3066\u3044\u305f\u4eee\u8aac\u306f\u9593\u9055\u3063\u3066\u304a\u3089\u305a\u3001\u9069\u5207\u306a\u6bd4\u8f03\u8996\u70b9\u3067\u8074\u53d6\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u611f\u3058\u308b\u5dee\u7570\u304c\u898b\u3048\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u610f\u8b58\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u7406\u89e3\u3092\u6df1\u3081\u3088\u3046<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5148\u307b\u3069\u306e\u4e8b\u4f8b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u4e00\u5bfe\u8a55\u4fa1\u3067\u3057\u305f\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u3053\u306b\u96c6\u4e2d\u7684\u306b\u6295\u5165\u3057\u3001\u3069\u3053\u3092\u6368\u3066\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u306e\u62c5\u5f53\u8005\u304b\u3089\u3001\u300c\u642d\u8f09\u3057\u3066\u3044\u308b\u6a5f\u80fd\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u591a\u3059\u304e\u308b\u306e\u3067\u3001\u53d6\u6368\u9078\u629e\u3057\u305f\u3044\u300d\u300c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u306e\u306a\u304b\u3067\u3001\u4f55\u3092\u8a34\u6c42\u3059\u3079\u304d\u304b\u6c7a\u3081\u305f\u3044\u300d\u3068\u3044\u3046\u76f8\u8ac7\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3068\u304d\u306f\u5b9a\u91cf\u8abf\u67fb\u3067\u3001\u6a5f\u80fd\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u5ea6\u3001\u7279\u5fb4\u306e\u9b45\u529b\u5ea6\u30925\u6bb5\u968e\u306e\u30b9\u30b1\u30fc\u30eb\u5c3a\u5ea6\u3067\u8074\u53d6\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u9b45\u529b\u7684\u306b\u611f\u3058\u3001\u601d\u3046\u3088\u3046\u306b\u610f\u601d\u6c7a\u5b9a\u3067\u304d\u306a\u3044\u30b1\u30fc\u30b9\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u9078\u597d\u306e\u5dee\u3092\u660e\u78ba\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8074\u53d6\u65b9\u6cd5\u3068\u3057\u3066\u3001MaxDiff\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">MaxDiff\u6cd5\uff08\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u9078\u597d\u306e\u5dee\u3092\u3088\u308a\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8074\u53d6\u65b9\u6cd5\uff09<\/h3>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">MaxDiff\u6cd5\u3068\u306f\u3001Maximum Difference Scaling \uff08\u5dee\u7570\u3092\u6700\u5927\u306b\u3059\u308b\u6e2c\u5b9a\u65b9\u6cd5\uff09\u306e\u3053\u3068\u3067\u3001\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u6d3b\u7528\u3057\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u55dc\u597d\u3084\u9078\u597d\u306e\u5dee\u3092\u3088\u308a\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8074\u53d6\u65b9\u6cd5\u3067\u3059\u3002\u5b9a\u91cf\u8abf\u67fb\u3067\u306f\u3001\u4f55\u304b\u3092\u72a0\u7272\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u304d\uff08\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306e\u3042\u308b\u72b6\u6cc1\uff09\u3068\u3001\u72a0\u7272\u306b\u3057\u306a\u304f\u3066\u3082\u3088\u3044\u3068\u304d\uff08\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306e\u306a\u3044\u72b6\u6cc1\uff09\u3068\u3067\u306f\u56de\u7b54\u50be\u5411\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u3068\u3057\u3066\u3082\u3001\u88fd\u54c1\u30b9\u30da\u30c3\u30af\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8868\u73fe\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u53d6\u6368\u9078\u629e\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3089\u3092\u89e3\u6c7a\u3059\u308b1\u3064\u306e\u5206\u6790\u65b9\u6cd5\u304cMaxDiff\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4ee5\u4e0b\u306f\u3001MaxDiff\u6cd5\u306e\u8abf\u67fb\u753b\u9762\uff08\u30c7\u30b8\u30bf\u30eb\u30ab\u30e1\u30e9\u306e\u91cd\u8996\u70b9\uff09\u3067\u3059\u304c\u3001\u63d0\u793a\u3057\u305f\u91cd\u8996\u9805\u76ee\u306e\u4e2d\u3067\u300c\u6700\u3082\u91cd\u8981\u306a\u3082\u306e\u300d\u3068\u300c\u6700\u3082\u91cd\u8981\u3067\u306f\u306a\u3044\u3082\u306e\u300d\u30921\u3064\u305a\u3064\u56de\u7b54\u3057\u3001\u3053\u308c\u3092\u8907\u6570\u56de\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u91cd\u8996\u9805\u76ee\u306e\u6bd4\u8f03\uff08\u5bfe\u6226\uff09\u304b\u3089\u3001\u5404\u9805\u76ee\u306e\u8a55\u4fa1\u5f97\u70b9\u3092\u7b97\u51fa\u3057\u307e\u3059\uff08\u56f35\uff5e6\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-015-image006.webp\" alt=\"MaxDiff\u6cd5\u306e\u8abf\u67fb\u753b\u9762\" class=\"wp-image-22838\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f35\u3000MaxDiff\u6cd5\u306e\u8abf\u67fb\u753b\u9762<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-015-image007.webp\" alt=\"MaxDiff\u6cd5\u306e\u8abf\u67fb\u7d50\u679c\" class=\"wp-image-22840\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f36\u3000MaxDiff\u6cd5\u306e\u8abf\u67fb\u7d50\u679c<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u822c\u7684\u306a\u5b9a\u91cf\u8abf\u67fb\u3067\u306f\u3001\u5404\u91cd\u8996\u9805\u76ee\u306b\u3064\u3044\u3066\u3001\u300c\u3068\u3066\u3082\u91cd\u8996\u3059\u308b\u300d\uff5e\u300c\u307e\u3063\u305f\u304f\u91cd\u8996\u3057\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u5c3a\u5ea6\u3067\u8cea\u554f\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u9805\u76ee\u3067\u91cd\u8996\u3059\u308b\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u30011\u3064\u3057\u304b\u9078\u3079\u306a\u3044\u3068\u3044\u3046\u201c\u5f37\u5236\u7684\u306b\u6bd4\u8f03\u3059\u308b\u72b6\u6cc1\u201d\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u3067\u3001\u91cd\u8996\u9805\u76ee\u306e\u512a\u5148\u5ea6\u3092\u660e\u78ba\u306b\u3059\u308b\u306e\u304cMaxDiff\u6cd5\u306e\u7279\u5fb4\u3067\u3059\u3002\u5f93\u6765\u4f3c\u305f\u3088\u3046\u306a\u5206\u6790\u65b9\u6cd5\u3068\u3057\u3066\u3001AHP\uff08\u968e\u5c64\u5206\u6790\u6cd5\uff09\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u8074\u53d6\u3067\u304d\u308b\u9805\u76ee\u6570\u306b\u9650\u754c\u304c\u3042\u308a\u307e\u3057\u305f\u3002MaxDiff\u6cd5\u306f\u9805\u76ee\u6570\u304c\u591a\u304f\u3066\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/online-research\/survey\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_online-research-survey.webp\" alt=\"\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u8abf\u67fb\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u6bd4\u8f03\u3092\u3082\u3068\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u7406\u89e3\u3092\u6df1\u3081\u3088\u3046<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u518d\u63b2\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u5206\u6790\u3068\u306f\u300c\u6bd4\u3079\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u305d\u306e\u6bd4\u8f03\u306b\u3088\u308b\u30ae\u30e3\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u793a\u5506\u3092\u898b\u3064\u3051\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u591a\u304f\u306e\u4eba\u304c\u6bd4\u8f03\u3059\u308b\u8996\u70b9\u3068\u3057\u3066\u300c\u5bfe\u8c61\u8005\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\uff08\u5e74\u4ee3\u3084\u5229\u7528\u983b\u5ea6\u306a\u3069\u306e\u8868\u5074\u3001BD\u8ef8\uff09\u306b\u76ee\u304c\u884c\u304d\u304c\u3061\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u4eca\u56de\u306e\u4f8b\u306e\u3088\u3046\u306b\u300c\u8a55\u4fa1\u5bfe\u8c61\u306e\u6bd4\u8f03\u300d\u3082\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5148\u307b\u3069\u306e\u4e8b\u4f8b\u3092\u5fdc\u7528\u3059\u308b\u3068\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u3059\u3079\u3066\u8abf\u67fb\u9805\u76ee\u3067\u4e00\u5bfe\u8a55\u4fa1\u306a\u3069\u3092\u884c\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u8abf\u67fb\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u30012\u3064\u306e\u6bd4\u8f03\u8996\u70b9\u3092\u6d3b\u7528\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u4eca\u65e5\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u6709\u52b9\u6d3b\u7528\u3068\u3057\u3066\u3082\u91cd\u8981\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n<div 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