{"id":2700,"date":"2018-04-25T15:47:47","date_gmt":"2018-04-25T06:47:47","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=column&#038;p=2700"},"modified":"2025-12-26T11:48:20","modified_gmt":"2025-12-26T02:48:20","slug":"researcher-012","status":"publish","type":"column","link":"https:\/\/www.macromill.com\/service\/column\/researcher-012\/","title":{"rendered":"\u3010\u5f8c\u7de8 \u305d\u306e2\u3011\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3092\u8003\u3048\u308b"},"content":{"rendered":"\n<p class=\"mdl_am_p mdl_am_align_left\">\u524d\u56de\u300c<a href=\"\/column\/researcher-008\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u8ab2\u984c\u3068\u9032\u3080\u3079\u304d\u65b9\u5411\u6027<\/a>\u300d\u306b\u7d9a\u3051\u3066<\/p>\n\n\n\n<h2 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mdl_am_align_left\">\u305d\u308c\u3089\u306e\u30c1\u30fc\u30e0\u30d3\u30eb\u30c9\u3092\u884c\u3063\u305f\u5f8c\u3001\u6b21\u306b\u8a55\u4fa1KPI\u3092\u3067\u304d\u308b\u3060\u3051\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8a08\u6e2c\u3057\u3066\u3044\u304f\u30b9\u30ad\u30fc\u30e0\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u3084EC\u3092\u6301\u3063\u3066\u3044\u308b\u4f1a\u793e\u3067\u3042\u308c\u3070\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\uff08Daily\uff09\u3067\u8a55\u4fa1KPI\u3092\u78ba\u8a8d\u3057\u3066\u3044\u308b\u3053\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u305d\u3046\u3044\u3063\u305f\u6570\u5b57\u3068\u540c\u69d8\u306b\u3001\u30d6\u30e9\u30f3\u30c9KPI\u3068\u8a00\u308f\u308c\u308b\u300c\u7d14\u7c8b\u60f3\u8d77\u300d\u3084\u300c\u8a8d\u77e5\u5ea6\u300d\u3092\u6642\u7cfb\u5217\u3067\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u6700\u8fd1\u3067\u306f\u3001\u5f53\u793e\u3067\u8abf\u67fb\u3092\u884c\u3063\u305f\u4f01\u696d\u69d8\u304c\u3001\u300c\u81ea\u793e\u306b\u5c0e\u5165\u3057\u3066\u3044\u308bBI\u30c4\u30fc\u30eb\u306b\u3001\uff08\u5f0a\u793e\u3067\u884c\u3063\u305f\uff09\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u3092\u5165\u308c\u305f\u3044\u3002Web\u7cfb\u306eKPI\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3068\u540c\u3058\u5834\u6240\u306b\u5165\u308c\u305f\u3044\uff08API\u7b49\u3067\u306e\u9023\u643a\uff09\u3002\u300d\u7b49\u306e\u3054\u8981\u671b\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb\u300d\u3068\u3044\u3046\u30b9\u30ad\u30fc\u30e0\u3092\u5f0a\u793e\u304c\u958b\u767a\u3057\u305f\u306e\u306f\u3053\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u304b\u3089\u3067\u3001\u30d7\u30ec\u30fb\u30dd\u30b9\u30c8\u306e2\u70b9\u3060\u3051\u3067\u884c\u3046\u52b9\u679c\u6e2c\u5b9a\u8abf\u67fb\u3067\u306f\u306a\u304f\u3001\u8a08\u6e2c\u56de\u6570\u3092\u5897\u3084\u3057\u3001\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u53cd\u5fdc\u304c\u5e38\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-012-image003.webp\" alt=\"\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb\u306e\u56f3\" class=\"wp-image-22670\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f32\u3000\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-012-image004-1024x532.webp\" alt=\"\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u753b\u9762\u306e\u30b5\u30f3\u30d7\u30eb\" class=\"wp-image-22674\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f33\u3000\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u753b\u9762<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb\u300d\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb1\u65e5\u76ee\u306e\u72b6\u6cc1\u3084\u3001\u305d\u306e\u7fcc\u65e5\u306e\u6570\u5b57\u3001\u3055\u3089\u306b\u306f\u7fcc\u9031\u306e\u6570\u5b57\u306a\u3069\u3001\u65bd\u7b56\u5b9f\u65bd\u4e2d\u306e\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3046\u3059\u308c\u3070\u3001\u300e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u76ee\u6a19\u502445.0\uff05\u306b\u5bfe\u3057\u3066\u306e\u9032\u6357\u7387\u304c40.7\uff05\u306a\u306e\u3067\u3001\u3042\u30684.3\uff05\u8db3\u308a\u306a\u3044\u3002\u3053\u306e\u307e\u307e\u3067\u306f\u76ee\u6a19\u9054\u6210\u3067\u304d\u306a\u3044\u3002\u305d\u308c\u306a\u3089\u3001\u6765\u9031\u306f\u3053\u306e\u65bd\u7b56\u3092\u6253\u3068\u3046\u3002\u3053\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u306f\u306a\u304f\u3053\u3063\u3061\u306e\u51fa\u7a3f\u91cf\u3092\u4e0a\u3052\u3088\u3046\u3002\u3053\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u306f\u5341\u5206\u5c4a\u3044\u3066\u3044\u308b\u304c\u3001\u3053\u306e\u5c64\u306f\u307e\u3060\u4e0a\u6607\u306e\u4f59\u5730\u304c\u3042\u308b\u306e\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5909\u66f4\u3057\u3088\u3046\u3002\u300f\u3068\u3044\u3063\u305f\u300c\u4f1a\u8a71\u300d\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u4e2d\u306b\u9032\u6357\u72b6\u6cc1\u304c\u308f\u304b\u3089\u306a\u3044\u6642\u3067\u306f\u767a\u751f\u3057\u3048\u306a\u304b\u3063\u305f\u300c\u4f1a\u8a71\u300d\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u9054\u306e\u4e2d\u3067\u751f\u307e\u308c\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u306e\u305f\u3081\u306e\u65b0\u305f\u306a\u4eee\u8aac\u304c\u751f\u307f\u51fa\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4eee\u8aac\u304c\u5b9f\u884c\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u307e\u305f\u5e38\u306b\u3001\u8a8d\u77e5\u72b6\u6cc1\u3084\u7d14\u7c8b\u60f3\u8d77\u3092\u628a\u63e1\u3057\u3066\u3044\u304f\u3068\u3001\u4eba\u3005\u306e\u30de\u30a4\u30f3\u30c9\u30b7\u30a7\u30a2\u306e\u4f4e\u4e0b\u306b\u3082\u5373\u5ea7\u306b\u6c17\u4ed8\u3051\u307e\u3059\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u201c\u30b5\u30a4\u30ec\u30f3\u30c8\u30af\u30ec\u30fc\u30de\u30fc\u201d\u306e\u3088\u3046\u306a\u7269\u3092\u8a00\u308f\u306a\u3044\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u3082\u3001\u3044\u3061\u65e9\u304f\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-012-image005.webp\" alt=\"\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u56f3\" class=\"wp-image-22673\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f34\u3000\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3055\u3089\u306b\u306f\u3001\u5e83\u544a\u4e3b\u304b\u3089\u3088\u304f\u6295\u3052\u304b\u3051\u3089\u308c\u308b\u7591\u554f\u306e\u4e00\u3064\u3001\u201c\u5e83\u544a\u52b9\u679c\u306f\u300c\u3044\u3064\u307e\u3067\u52b9\u304f\u306e\u3067\u3059\u304b\uff1f\u300d\u201d\u306b\u3082\u3001\u3053\u306e\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u67fb\u300d\u306e\u30b9\u30ad\u30fc\u30e0\u306b\u3088\u3063\u3066\u660e\u78ba\u306b\u56de\u7b54\u3059\u308b\u3053\u3068\u3067\u304d\u307e\u3059\u3002\u8a8d\u77e5\u304c\u843d\u3061\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30de\u30a4\u30f3\u30c9\u30b7\u30a7\u30a2\u306e\u4f4e\u4e0b\u3092\u6050\u308c\u308b\u306e\u3067\u3042\u308c\u3070\u8ffd\u52a0\u5e83\u544a\u51fa\u7a3f\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u3057\u3001\u4e00\u65b9\u3067\u5341\u5206\u52b9\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u3067\u3042\u308c\u3070\u3001\u9014\u4e2d\u3067\u6b62\u3081\u308b\u3053\u3068\u3082\u3042\u308a\u5f97\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u3092\u3088\u308a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u3001\u304b\u3064\u6d3b\u7528\u3057\u3084\u3059\u3044\u5f62\uff08DMP\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u683c\u7d0d\u3084BI\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u306a\u3069\u3082\u542b\u3081\uff09\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u306e\u6700\u9069\u5316\u3092\u72d9\u3046\u8a66\u307f\u306b\u76f4\u7d50\u3059\u308b\u3001\u672c\u8cea\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u3057\u3066\u3001\u3053\u3046\u3057\u305f\u65b0\u305f\u306a\u8a66\u307f\u3092\u901a\u3058\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30b0\u81ea\u4f53\u304c\u6b21\u306a\u308b\u30b9\u30c6\u30fc\u30b8\u306b\u9032\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u79c1\u305f\u3061\u8abf\u67fb\u4f1a\u793e\u306f\u3001\u305d\u3046\u3044\u3063\u305f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u7aef\u3092\u62c5\u3044\u3001\u4e16\u306e\u4e2d\u306b\u8ca2\u732e\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_left\">\u203b1\uff1a\u7279\u5b9a\u306e\u5e83\u544a\u306e\u7d14\u5897\u30ea\u30fc\u30c1\u52b9\u679c\u3002<br>\u203b2\uff1a\u5e83\u544a\u306b\u3088\u308b\u300c\u8a8d\u77e5\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u300d\u7b49\u306e\u5411\u4e0a\u52b9\u679c\u3002\u4e00\u822c\u7684\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306b\u3088\u3063\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n 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