{"id":2690,"date":"2018-03-05T15:39:15","date_gmt":"2018-03-05T06:39:15","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=column&#038;p=2690"},"modified":"2025-12-26T11:47:21","modified_gmt":"2025-12-26T02:47:21","slug":"researcher-010","status":"publish","type":"column","link":"https:\/\/www.macromill.com\/service\/column\/researcher-010\/","title":{"rendered":"\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u73fe\u72b6\u3068\u3053\u308c\u304b\u3089\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n<h2 class=\"mdl_am_h2\">\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"mdl_am_p 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style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u3067\u308f\u304b\u308b\u3053\u3068<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u8133\u6ce2\u3084\u5fc3\u62cd\u306a\u3069\u306e\u751f\u7406\u60c5\u5831\uff08\u88681\uff09\u3092\u53d6\u5f97\u30fb\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u6ce8\u610f\u3092\u5f15\u3044\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u30dd\u30b8\u30c6\u30a3\u30d6\/\u30cd\u30ac\u30c6\u30a3\u30d6\u304b\u300d\u300c\u30b9\u30c8\u30ec\u30b9\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u304b\/\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u3066\u3044\u308b\u304b\u300d\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u72b6\u614b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\uff08\u56f31\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-010-image002.webp\" alt=\"\u751f\u7406\u6307\u6a19\u306e\u7a2e\u985e\" class=\"wp-image-22745\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u88681\u3000\u751f\u7406\u6307\u6a19\u306e\u7a2e\u985e<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-010-image003.webp\" alt=\"\u8133\u6ce2\u3067\u6e2c\u308c\u308b\u5185\u5bb9\" class=\"wp-image-22747\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f31\u3000\u8133\u6ce2\u3067\u6e2c\u308c\u308b\u5185\u5bb9<\/p>\n\n\n\n<p class=\"mdl_am_p 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class=\"mdl_am_h4\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u88fd\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u8abf\u67fb<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u56f32\u306f\u3001\u3042\u308b\u30aa\u30e0\u30c4\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u8a55\u4fa1\u8abf\u67fb\u306e\u30b1\u30fc\u30b9\u3067\u3059\u304c\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u63d0\u793a\u3057\u3066\u3044\u308b\u6700\u4e2d\u306b\u751f\u7406\u6307\u6a19\uff08\u3053\u306e\u30b1\u30fc\u30b9\u3067\u306f\u8133\u6ce2\uff09\u3092\u8a08\u6e2c\u3057\u3001\u305d\u306e\u5f8c\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3082\u56de\u7b54\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3092\u30012\u8ef8\/4\u8c61\u9650\u3067\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u6a2a\u8ef8\u304c\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u7e26\u8ef8\u304c\u8133\u6ce2\u306b\u3088\u308b\u8a55\u4fa1\u306e\u9ad8\u4f4e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-010-image004.webp\" alt=\"\u30aa\u30e0\u30c4\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u8a55\u4fa1\u8abf\u67fb\u7d50\u679c\" class=\"wp-image-22743\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f32\u3000\u30aa\u30e0\u30c4\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u8a55\u4fa1\u8abf\u67fb\u7d50\u679c<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u30de\u30c3\u30d7\u306b\u304a\u3044\u3066\u6700\u3082\u793a\u5506\u306b\u5bcc\u3093\u3067\u3044\u308b\u306e\u306f\u3001\u5de6\u4e0a\u306e\u8c61\u9650\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u8a55\u4fa1\u304c\u4f4e\u3044\/\u8133\u6ce2\u306f\u53cd\u5fdc\u3057\u3066\u3044\u308b\uff09\u306b\u3042\u308b\u9805\u76ee\u3067\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u7121\u96e3\u30fb\u76ee\u7acb\u305f\u306a\u3044\u7b49\u306e\u7406\u7531\u304b\u3089\u8a55\u4fa1\u304c\u4f4e\u3044\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u8133\u6ce2\uff08\u751f\u7406\u53cd\u5fdc\uff09\u306f\u9ad8\u3044\u53cd\u5fdc\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u4e00\u822c\u7684\u3067\u6e05\u6f54\u611f\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308a\u3001\u30aa\u30e0\u30c4\u3092\u8cfc\u5165\u3059\u308b\u304a\u6bcd\u3055\u3093\u306b\u306f\u6f5c\u5728\u7684\u306b\u4fdd\u5b88\u7684\u306a\u50be\u5411\u304c\u5b58\u5728\u3059\u308b\u3068\u898b\u3066\u53d6\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u793a\u5506\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<br>\u3053\u306e\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u3082\u3046\u5c11\u3057\u62bd\u8c61\u5316\u3057\u3066\u8868\u73fe\u3059\u308b\u3068\u56f33\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-010-image005.webp\" alt=\"\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u30de\u30c3\u30d4\u30f3\u30b0\" class=\"wp-image-22744\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f33\u3000\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u30de\u30c3\u30d4\u30f3\u30b0<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u540c\u69d8\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3067\u3001\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8a55\u4fa1\u3057\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6539\u5584\u3059\u308b\u306a\u3069\u306e\u4e8b\u4f8b\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u305d\u306e\u4ed6\u306b\u3082\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306eUI\u8a55\u4fa1\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u969b\u3001\u307e\u305a\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u4f7f\u3063\u3066\u3082\u3089\u3044\u3001\u540c\u6642\u306b\u751f\u7406\u6307\u6a19\u3092\u8a08\u6e2c\u3002\u305d\u306e\u7d50\u679c\u3092\u57fa\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u306a\u3069\u3001\u65e2\u5b58\u624b\u6cd5\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6df1\u3081\u308b\u53d6\u308a\u7d44\u307f\u306a\u3069\u3082\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"mdl_am_h3\">\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u6d3b\u7528\u4e8b\u4f8b2<\/h3>\n\n\n\n<h4 class=\"mdl_am_h4\">Web\u52d5\u753b\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6539\u5584<\/h4>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u6d3b\u7528\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u3082\u3046\u4e00\u3064\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8a55\u4fa1\u306b\u7528\u3044\u3089\u308c\u305f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u300c\u30d5\u30ea\u30b9\u30af\u300d\u3092\u5c55\u958b\u3059\u308b\u30da\u30eb\u30d5\u30a7\u30c3\u30c6\u30a3\u30fb\u30f4\u30a1\u30f3\u30fb\u30e1\u30ec\u793e\u3067\u306f\u3001\u65b0\u88fd\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\u6642\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e1\u3064\u3068\u3057\u3066Web\u52d5\u753b\u306e\u6d3b\u7528\u3092\u4e88\u5b9a\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u201c\u898b\u3066\u3082\u3089\u3048\u308b\u201d\u52d5\u753b\u306b\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u305f\u306e\u304c<a href=\"\/case\/002\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e\u300c\u5171\u611f\u5ea6\u6e2c\u5b9a\u300d<\/a>\u3068\u3044\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u88fd\u54c1\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b20\uff5e30\u4ee3\u306e\u793e\u4f1a\u4eba16\u540d\u306b\u3001\u8133\u6ce2\u6e2c\u5b9a\u5668\u3092\u7740\u7528\u306e\u4e0a\u3067\u3001Web\u52d5\u753b\u3092\u8996\u8074\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u9593\u306e\u8133\u6ce2\u3092\u6e2c\u5b9a\u3057\u3001\u5171\u611f\u5ea6\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u305f\uff08\u56f34\uff09\u3002\u8133\u6ce2\u306e\u52d5\u304d\u304b\u3089\u306f\u3001\u52d5\u753b\u306e\u4e2d\u3067\u5171\u611f\u5ea6\u304c\u9ad8\u307e\u308b\u30dd\u30a4\u30f3\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5fc3\u304c\u96e2\u308c\u3066\u3057\u307e\u3046\u30dd\u30a4\u30f3\u30c8\uff1d\u52d5\u753b\u8996\u8074\u3092\u3084\u3081\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30dd\u30a4\u30f3\u30c8\u3082\u660e\u3089\u304b\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u3089\u306e\u7d50\u679c\u3092\u5143\u306b\u3001\u52d5\u753b\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6539\u826f\u3057\u305f\u3068\u3053\u308d\u3001\u516c\u958b\u5f8c\u306e\u7d50\u679c\u306f2\u5206\u3068\u3044\u3046\u9577\u5c3a\u306e\u52d5\u753b\u3067\u3042\u3063\u305f\u306b\u3082\u95a2\u308f\u3089\u305a\u300115\u79d2\u306eTVCM\u3068\u307b\u307c\u540c\u3058\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c877\uff05\u3068\u3044\u3046\u6570\u5024\u3092\u8a18\u9332\u3001\u591a\u304f\u306e\u65b9\u304c\u6700\u5f8c\u307e\u3067\u8996\u8074\u3057\u305f\u3068\u3044\u3046\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u307e\u3067\u306f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3084\u62c5\u5f53\u8005\u306e\u7d4c\u9a13\u3084\u52d8\u306b\u5de6\u53f3\u3055\u308c\u304c\u3061\u3060\u3063\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u3001\u8133\u6ce2\u3068\u3044\u3046\u5171\u901a\u8a00\u8a9e\u3092\u57fa\u306b\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u8ad6\u7406\u7684\u3067\u5efa\u8a2d\u7684\u306a\u8b70\u8ad6\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u305f\u3053\u3068\u3082\u3001\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6539\u5584\u306b\u5f79\u7acb\u3063\u305f\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-010-image006.webp\" alt=\"\u8133\u6ce2\u540c\u671f\u6027\u306b\u3088\u308b\u3001\u5171\u611f\u5ea6\u304c\u9ad8\u307e\u3063\u305f\u30dd\u30a4\u30f3\u30c8\u306e\u78ba\u8a8d\" class=\"wp-image-22748\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f34\u3000\u8133\u6ce2\u540c\u671f\u6027\u306b\u3088\u308b\u3001\u5171\u611f\u5ea6\u304c\u9ad8\u307e\u3063\u305f\u30dd\u30a4\u30f3\u30c8\u306e\u78ba\u8a8d<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u306e2\u3064\u306e\u8ab2\u984c<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u306e\u3088\u3046\u306b\u6d3b\u7528\u30b7\u30fc\u30f3\u304c\u62e1\u5927\u3057\u3064\u3064\u3042\u308b\u30cb\u30e5\u30fc\u30ed\u30ea\u30b5\u30fc\u30c1\u3067\u3059\u304c\u3001\u3088\u308a\u5e83\u304f\u666e\u53ca\u3059\u308b\u306b\u306f\u5927\u304d\u304f2\u3064\u306e\u8ab2\u984c\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u4e00\u3064\u76ee\u306f\u3001\u300c\u9ad8\u3044\u5b9f\u65bd\u30b3\u30b9\u30c8\u300d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4e00\u6614\u524d\u3068\u6bd4\u8f03\u3059\u308b\u3068\u975e\u5e38\u306b\u5c0f\u578b\u5316\u304c\u9032\u3093\u3067\u3044\u308b\u751f\u7406\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30c7\u30d0\u30a4\u30b9\u3067\u3059\u304c\u3001\u672a\u3060\u88ab\u9a13\u8005\u304c\u81ea\u5b85\u3067\u624b\u8efd\u306b\u8a08\u6e2c\u3067\u304d\u308b\u30ec\u30d9\u30eb\u307e\u3067\u306e\u7c21\u7d20\u5316\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u88ab\u9a13\u8005\u3092\u4f1a\u5834\u306b\u96c6\u3081\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308bCLT\u306e\u5f62\u5f0f\u3092\u53d6\u3089\u3056\u308b\u3092\u5f97\u305a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u5b9f\u65bd\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u6bd4\u8f03\u3059\u308b\u3068\u30b3\u30b9\u30c8\u9ad8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\"><span class=\"mdl_am_style_bold\">\u4e8c\u3064\u76ee\u306f\u3001\u300c\u89e3\u91c8\u3055\u308c\u305f\u7d50\u679c\u306eKPI\u5316\u300d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"mdl_am_p 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class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description mm-author-only-sp\">\r\n    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