{"id":2686,"date":"2017-12-07T15:38:12","date_gmt":"2017-12-07T06:38:12","guid":{"rendered":"https:\/\/const.www.macromill.com\/service\/?post_type=column&#038;p=2686"},"modified":"2025-12-26T11:45:22","modified_gmt":"2025-12-26T02:45:22","slug":"researcher-008","status":"publish","type":"column","link":"https:\/\/www.macromill.com\/service\/column\/researcher-008\/","title":{"rendered":"\u3010\u5f8c\u7de8 \u305d\u306e1\u3011 \u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u8ab2\u984c\u3068\u9032\u3080\u3079\u304d\u65b9\u5411\u6027\uff5c\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3092\u8003\u3048\u308b"},"content":{"rendered":"\n<h2 class=\"mdl_am_h2\">\u6280\u8853\u9769\u65b0\u306b\u4f34\u3046\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u306e\u62e1\u5927<\/h2>\n\n\n\n<p class=\"mdl_am_p 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mdl_am_align_center\">\u56f32\u3000\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u72b6\u6cc1<\/p>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u51fa\u5178\uff1a\u30de\u30af\u30ed\u30df\u30eb\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5229\u7528\u52d5\u5411\u306b\u95a2\u3059\u308b\u5b9a\u671f\u8abf\u67fb\u300d\u8abf\u67fb\u5831\u544a\u66f8 2017\u5e746\u6708<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u3046\u3044\u3063\u305f\u30c6\u30af\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u751f\u6d3b\u3082\u9032\u5316\u3059\u308b\u4e2d\u3067\u3001\u300c\u4eba\u304c\u51e6\u7406\u3059\u308b\u60c5\u5831\u91cf\u300d\u306f\u3001\u307e\u3059\u307e\u3059\u5897\u5927\u3092\u7d9a\u3051\u3001\u65e2\u306b\u4eba\u306e\u60c5\u5831\u51e6\u7406\u80fd\u529b\u3092\u9059\u304b\u306b\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u304c\u63a5\u89e6\u3059\u308b\u60c5\u5831\u306f\u5a92\u4f53\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u4e00\u4eba\u4e00\u4eba\u304c\u63a5\u89e6\u3057\u3066\u3044\u308b\u60c5\u5831\u306f\u7570\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3042\u308b\u610f\u5473\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001 \u4eba\u3005\u306e\u201d\u8a18\u61b6\u201c\u306b\u60c5\u5831\u3092\u6b8b\u3059\u3053\u3068\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u52aa\u529b\u3068\u5de5\u592b\u304c\u5fc5\u8981\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6d88\u8cbb\u8005\u3092\u7406\u89e3\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001\u4eba\u3005\u306e\u201c\u8a18\u61b6\u201d\u3092\u5c0b\u306d\u308b\u300cAsking Research\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\uff09\u300d\u3060\u3051\u306b\u983c\u3063\u3066\u3044\u3066\u3082\u3001\u3044\u305a\u308c\u9650\u754c\u3092\u8fce\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mdl_am_h2\">\u60c5\u5831\u904e\u591a\u306a\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u7406\u89e3<\/h2>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5f93\u6765\u306eAsking Research\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\uff09\u306e\u30c7\u30fc\u30bf\u306b\u3001Web\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u3084\u4f4d\u7f6e\u60c5\u5831\u3001SNS\u4e0a\u306e\u3064\u3076\u3084\u304d\u306a\u3069\u3068\u3044\u3063\u305fBehavioral data\uff08\u884c\u52d5\u30c7\u30fc\u30bf\uff09\u3068\u547c\u3070\u308c\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u65b9\u6cd5\u3067\u3001\u3088\u308a\u7684\u78ba\u306b\u6d88\u8cbb\u8005\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u4f8b\u3048\u3070\u79c1\u306e\u5834\u5408\u3001\u6628\u6669\u76ee\u306b\u3057\u305f\u30c6\u30ec\u30d3CM\u3084\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u5408\u308f\u305b\u3066\u3044\u305f\u30c6\u30ec\u30d3\u756a\u7d44\u3092\u601d\u3044\u51fa\u305b\u308b\u304b\u3069\u3046\u304b\u3001\u6b63\u76f4\u5fae\u5999\u306a\u3068\u3053\u308d\u3067\u3059\u3002\u4eca\u671d\u306e\u901a\u52e4\u6642\u9593\u306b\u30b9\u30de\u30db\u3067\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30b5\u30a4\u30c8\u3082\u3001\u81ea\u5206\u306e\u610f\u5fd7\u3067\u884c\u3063\u305f\u306b\u3082\u95a2\u308f\u3089\u305a\u6b63\u78ba\u306b\u3059\u3079\u3066\u3092\u601d\u3044\u51fa\u3059\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u4eee\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u63a5\u89e6\u3057\u305f\u60c5\u5831\u304c\u30bf\u30b0\u8a08\u6e2c\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u8a18\u9332\u3055\u308c\u3066\u3044\u305f\u3068\u3057\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-008-image004.webp\" alt=\"\u4eba\u306e\u610f\u8b58\u3068\u884c\u52d5\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u8868\u3057\u305f\u56f3\u89e3\" class=\"wp-image-22664\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f33\u3000\u4eba\u306e\u610f\u8b58\u3068\u884c\u52d5\u306e\u30ae\u30e3\u30c3\u30d7<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u5177\u4f53\u7684\u306b\u306f\u3001\u3042\u308b\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u304cWeb\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\u30ed\u30b0\uff08\u30ea\u30fc\u30c1\u3084\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09\u3092\u3001\u4e8b\u5b9f\u30c7\u30fc\u30bf\u3068\u3057\u3066\u30bf\u30b0\u8a08\u6e2c\uff08Behavioral data\uff09\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001Asking Research\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u7d14\u7c8b\u60f3\u8d77\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c9\u52a9\u6210\u60f3\u8d77\u300d\u3068\u3044\u3063\u305f\u610f\u8b58\u30c7\u30fc\u30bf\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u500b\u4eba\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u7d14\u7c8b\u60f3\u8d77\u306e\u30b9\u30b3\u30a2\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u30ea\u30fc\u30c1\u3068\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff08Behavioral data\uff09\u304c\u5fc5\u8981\u3060\u3063\u305f\u306e\u304b\u3092\u89e3\u91c8\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30e1\u30c7\u30a3\u30a2\u63a5\u89e6\u72b6\u6cc1\uff08\u5e83\u544a\u51fa\u7a3f\u91cf\uff1d\u3044\u308f\u3070\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u52aa\u529b\u3057\u305f\u8db3\u8de1\uff09\u3068\u7d10\u3065\u3051\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u306f\u3001\u201cAsking data\u201d\u3068\u201cBehavioral data\u201d\u304c\u3001\u30b7\u30f3\u30b0\u30eb\u30bd\u30fc\u30b9\uff08\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\uff09\u3067\u53d6\u5f97\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u4f8b\u3048\u3070\u5e83\u544a\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u95a2\u4fc2\u6027\u3092\u500b\u4eba\u30d9\u30fc\u30b9\u3067\u89e3\u660e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3086\u3051\u3070\u3001\u5e83\u544a\u306bX\u56de\u63a5\u89e6\u3059\u308c\u3070\u3001\u8a8d\u77e5\u3092Y\uff05\u78ba\u4fdd\u3067\u304d\u308b\u3001\u3068\u3044\u3046\u4e88\u6e2c\u3082\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/column-researcher-008-image005.webp\" alt=\"\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u30a2\u30b9\u30ad\u30f3\u30b0\u306e\u30d6\u30ea\u30c3\u30b8\" class=\"wp-image-22667\"\/><\/figure>\n\n\n\n<p class=\"mdl_am_p_s2 mdl_am_align_center\">\u56f34\u3000\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u30a2\u30b9\u30ad\u30f3\u30b0\u306e\u30d6\u30ea\u30c3\u30b8<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u3053\u308c\u307e\u3067\u306eWeb\u5e83\u544a\u306e\u8a55\u4fa1\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08Impression\uff09\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3067\u6e2c\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u6d88\u8cbb\u8005\u306e\u8cea\u7684\u306a\u5909\u5316\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002Behavioral data\u3068Asking Research\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5e83\u544a\u3092\u898b\u305f\u3053\u3068\u306b\u3088\u308b\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u5909\u5bb9\u3084\u884c\u52d5\u5909\u5bb9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6d88\u8cbb\u8005\u7406\u89e3\u304c\u4eca\u5f8c\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u4fa1\u5024\u6307\u91dd\u306e\u7f85\u91dd\u76e4\u306b\u306a\u308b\u3068\u3001\u79c1\u306f\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"mdl_am_p mdl_am_align_left\">\u6b21\u56de\u306f\u3055\u3089\u306b\u6398\u308a\u4e0b\u3052\u3001\u300c<a href=\"\/column\/researcher-012\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3068\u306f<\/a>\u300d\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n<div id=\"service\">\r\n    <a href=\"\/service\/digital-data\/advertising-effect-measurement\/\" rel=\"noopener\" class=\"article_linkbn\">\r\n        <img decoding=\"async\" src=\"\/service\/wp-content\/uploads\/bn_advertising-effect-measurement.webp\" alt=\"\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\">\r\n    <\/a>\r\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mm-author-section\">\r\n  <h2 class=\"mm-author-section__title\">\u76e3\u4fee<\/h2>\r\n  <div class=\"mm-author-section__content\">\r\n    <div class=\"mm-author-section__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.macromill.com\/service\/wp-content\/uploads\/logo_mm_author.png\" alt=\"Macromill Logo\">\r\n    <\/div>\r\n    <div class=\"mm-author-section__details\">\r\n      <h3 class=\"mm-author-section__name\">Macromill News \u4e8b\u52d9\u5c40<\/h3>\r\n      <p class=\"mm-author-section__supervisor\">\u76e3\u4fee\uff1a\u682a\u5f0f\u4f1a\u793e\u30de\u30af\u30ed\u30df\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e6\u30cb\u30c3\u30c8<\/p>\r\n      <p class=\"mm-author-section__description mm-author-only-pc\">\r\n        20\u4e07\u4eba\u4ee5\u4e0a\u304c\u767b\u9332\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2\u300cMacromill News\u300d\u3092\u8d77\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u898b\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3002\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mm-author-section__description 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style=\"display:none;\">\r\n  <script><\/script>\r\n  <noscript>\r\n    <iframe id=\"iframe_cta_mlmg03\" style=\"width:100%; height:1px; display:block; margin: auto auto; border:none;\" class=\"\" src=\"https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4\"><\/iframe>\r\n  <\/noscript>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var form = 'https:\/\/info.macromill.com\/l\/864792\/2025-04-20\/qjl2l4';\r\n  var params = window.location.search;\r\n  var container = document.getElementById('pardot-form-cta_mlmg03');\r\n  if (!container) return;\r\n  var iframe = document.createElement('iframe');\r\n  iframe.id = 'iframe_cta_mlmg03';\r\n  iframe.src = form + params;\r\n  iframe.width = '100%';\r\n  iframe.setAttribute('type', 'text\/html');\r\n  iframe.setAttribute('frameborder', '0');\r\n  iframe.setAttribute('allowTransparency', 'true');\r\n  iframe.style.border = '0';\r\n  iframe.style.display = 'block';\r\n  iframe.style.margin = 'auto';\r\n  container.insertBefore(iframe, 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