MobileMill | MACROMILL: The Online Marketing Research Company

MobileMill is a research service using mobile phones to analyze consumer psychology and examine buying behavior.

Research on the young adult segment, the main users of mobile Internet services. For research such as photo-research or outdoor campaign effect measurement in which the full advantage of mobile phones can be used.

Features

In real timeOnce the survey sheets are fixed, the fieldwork starts soon after. The collected data will be delivered within 24 hours.
Breadth of the reach High quality research services are provided at low cost. The minimum research specifications are ¥90,000 for 100 sample size/5 questions. This price also includes building the Web survey form, image imports, quota sampling of up to 20 cells, and optional randomizing.
Specialized mobile phone survey system to increase response accuracy Functions such as page break and piping are incorporated in the system. The interface is user friendly created even in a small screen of mobile phones. The system is capable for all three mobile careers (docomo, au and SoftBank).

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Utility Example

We offer two types of research services in MobileMill: (1) Closed-type research where the respondents are Macromill mobile panelists recruited on the mobile site, and (2) open-type research where the respondents are accessing or are registered on the clients’ website.

1. Closed-type research (Research involving Macromill mobile panelists)

Research on the young adult segment / main mobile phone users
The service request response from Macromill mobile panelists recruited on our mobile site.
- The panelists are recruited through mobile ads and include our very own panelists in the mobile phone survey.
- A substantial number of the young adult segment and household panelists are frequent mobile phone users.
- High quality panelists compliant with the policy for monitor quality management.
Photo-research using mobile phone cameras
Collect photos of consumers using the products to find improvements and concepts for new products.
Visualized utilization provides clues for product development..
Research right after a store purchase
Research on demonstrative consumer attitudes immediately after making a purchase in a convenience store or supermarket.
Can be utilized for measurement of in-store promotions and to determine the reason for the purchase.

2. Open-type research
(Research not conducted with Macromill mobile panelists but responses collected from a broad spectrum of consumers)

Research for user
Attach QR code or e-mail address to the product package to lead users to the mobile survey form. Can be used to measure the sampling effect and for consumer satisfaction surveys.
Magazine reader survey
Use a mobile phone survey instead of a reader comment sheet.
Save steps in tabulation, and the results can be used straight away.
Consumer satisfaction survey at event sites and stores
Use for consumer satisfaction surveys at event sites and restaurant chains.
Bundle with coupons, it is expected to collect more responses from customers.

Schedule

Please contact us for the schedule

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Price

Case1

Surveys of product buyer

Enclose a card in which the QR card is printed and conduct mobile phone research. You can run surveys with actual buyers.

Fieldwork (30 days)
15 Questions

Total ¥220,000

Case2

Measurement of mobile advertising effectiveness for the 10s and 20s.

Conduct mobile phone research with panelists recruited from mobile affiliate advertising.

Screening Survey: 5,000 ss
Sample Size: 300 ss
Quota sampling: 6 cells
Number of Questions : 15 questions

Total ¥290,000

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Features

Utility Example

1. Closed-type research (Research involving Macromill mobile panelists)

2. Open-type research (Research not conducted with Macromill mobile panelists but responses collected from a broad spectrum of consumers)

Schedule

Price

2. Open-type research
(Research not conducted with Macromill mobile panelists but responses collected from a broad spectrum of consumers)