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Macromill offers a wide array of quantitative and qualitative research services. The quantitative research portfolio includes standard local online surveys, international online surveys, surveys aimed at mobile phones, and many more. The qualitative research portfolio includes focus groups and in-depth interviews.
Providing solutions for a wide array of client needs, Macromill offers services throughout all stages of a survey, from the design of the questionnaire to analyzing the research data.
QuickMillis Macromill’s frequently used online research service. Surveys are conducted with Macromill’s online panel of more than 980,000 members, and the results (including summary tables) are delivered within 24 hours from the initiation of the survey. [More...]
SampleMill is Macromill’s home use test service, which is ideal for pre-testing new products by sending product samples together by postal service and collecting impressions from our online panel.
CMMill uses video streaming technology in order to offer user-friendly surveys. It provides a fast way of testing advertisement concepts and evaluating CM effectiveness.
OrderMill is Macromill’s tailor-made online survey service. OrderMill is ready to meet the client’s most complex and high standard requests by allowing a much higher level of customization compared to the standard QuickMill service.
DiaryMill is a diary-style service that allows the survey of daily activities of Macromill’s online panel. This facilitates especially consumer behavior and utilization studies. Photo images can be collected in order to understand actual consumer behavior more clearly.
MindMill is Macromill’s mind map research service. It is a tool for visualizing, generating, structuring, and classifying consumer ideas, starting from one word or one image. The mind maps and the cumulate results, including word connections and trends, can be analyzed via the IInternet.
The focus group Interview members are recruited from the more than 980,000 members of the Macromill’s online panel. This allows access to a wide array of people and also rare targets through very specified recruiting conditions.
OpenMill is the open research service of Macromill. It provides clients with research capabilities for their websites or their member lists by using Macromill’s AIRs online research system. The service includes not only the system abilities, but also questionnaire design, data collection, real-time data gathering, and automatic data delivery. [More...]
AIRs Members is a service that combines the power of the AIRs system and Macromill’s online panel management expertise. Macromill handles the whole process, helping the client create and organize its own panel of members to direct online research using the AIRs system.
QPR™ is a service aimed at investigating the buying patterns of consumers. Members of the QPR online panel use portable bar-code scanners to record all purchases of products. Macromill provides client data in chronological order concerning the customer spread, the purchase channel, and frequency. Also, it provides the opportunity to send online questionnaires to the members of the QPR™ panel, allowing for the possibility of researching customer awareness, attitudes, and usage. [More...]
MobileMill is a service aimed at mobile phones, taking full advantage of the characteristics of mobile technology. It allows the client to research the behavior of consumers right after consumption. Photo images can be collected via camera-equipped mobile phones and questionnaires can be created with images. This service is available for all the major carriers in Japan (DoCoMo, au, Softbank). [More...]
M3Mill is a specialized service for the pharmaceutical industry. Macromill joined hands with So-net M3, Inc., conducting surveys aimed at a group of more than 190,000 physicians registered with So-net’s M3 panel.
GlobalMill facilitates international online research aimed at consumers from more than 45 countries. Macromill provides a one-stop service for multi-regional research. Specialized staff and native speakers provide the clients with the best advice, based on the conditions and characteristics of each country. [More...]
Macromill’s researchers provide full research and questionnaire design service, based on the in-depth assessment of the clients’ situation and needs.
Macromill provides cross-tabulations, free answer analysis and after-coding, and other services that fit the clients' needs.
This is Macromill's report service, provided at the end of the research. Its researchers write a report using analytical tools and directions based on the in-depth assessment of the client's marketing challenges.
This service offers a wide range of analysis reports using multivariate analysis. Among the analytical tools are brand image analysis (using correspondence and cluster analysis), price sensitivity measurement (PSM) analysis, client satisfaction analysis, and conjoint analysis.
Quick-MINING ASP is a new text mining service, which efficiently analyzes massive amounts of open answers. This allows the client to take advantage of the richness of the open answers obtained during typical online research.
Quick-CROSS3 PLUS is Macromill’s proprietary tabulation software, which is provided for free to registered clients. The software enables clients to create cross-tabulations and reports after conducting surveys.
Macromill has developed and managed its own online panel, dedicated only to research purposes. The members are recruited via affiliate programs from more than 10,000 websites in Japan. The number of active members was more than 1,028,000 as of May 1, 2011.
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