GlobalMill | MACROMILL: The Online Marketing Research Company

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Research on consumers in more than 45 countries, including Asia, and Europe. GlobalMill is a service offered by Macromill, which is specialized in global marketing research.

For global brand image research, awareness measurement, naming tests.
For research on the utilization of cosmetics, automobiles, and digital appliances.

Features

Research in more than 45 countries, including Asia, and Europe.The network of panelists (partner panelists) cover Asia, Europe, the Middle East, and Latin America. A system is in place to operate online research in more than 45 countries around the world. Also, the AIP original panel is developed and governed in Asia including Japan, China, and Korea.
Supported by professionals in global research. Local customs can also be taken into consideration when research is conducted. Our professional staff is experienced in global research. Local research partner companies offer full support, including survey sheet verification and suggestions based on local circumstances, customs, and the legal environment.
The results are delivered and defragged into Quick-CROSS, Macromill’s original tabulation software, which allows flexible data processing.

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Covered Area

schedule

-Researching in other area may be available. Please inquiry for more detail.
-Please inquiry for up-dated information for the panel size in each country.

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Price (example)

The price of GlobalMill will be estimated each time to meet your research requirements.

Case1

Research in the utilization of digital cameras (field work in one country)

Country	China
Number of questions/Sample Size	20 questions (include 1 OA)/200ss
Quota sampling	2 cells allocated by sex(1:1)
Object person	Digital camera holder
Appearance ratio	20%(estimation)
Base Cost: ¥75,000 Translation fee for Chinese(Simplified): ¥135,000 OA translation fee (1 question/Chinese(Simplified)): ¥95,000 Operation fee (include panel utility fee): ¥392,000 Web survey form creation fee: ¥165,000
Total: ¥862,000 (tax excluded)

Case2

Research in the utilization of digital camera (field work in 3 countries)

Country	China, Taiwan, United States
No. of questions/Sample Size	20 questions (include 1 OA)/ 600ss (200ss per country)
Quota sampling	2 cells allocated by sex(1:1)
Object person	Digital camera holder
Appearance ratio	20%(estimation)
Base Cost: ¥85,000 Translation fee for Chinese(Simplified, Traditional), English: ¥405,000 OA translation fee (1 question/Chinese(Simplified, Traditional), English): ¥285,000 Operation fee (China): ¥392,000 Operation fee (Taiwan): ¥512,000 Operation fee (United States): ¥776,000
Total: ¥2,455,000 (tax excluded)

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Oversea panel quality/management

Panelists Detail

The AIP original panel is composed in Asia, including Japan, China, and Korea. We also have a global panel network in Europe, the Middle East, and Latin America. The quality of both the AIP original panels and partner panels are managed based on ESOMAR26.*

Prevention of multiple submissions

To avoid multiple submissions, a unique web survey URL is published for individual panelists, and the IP addresses are monitored.

Respondent quality management

Multiple submissions and irrelevant answers are checked based on our own guidelines and eliminated from the final data.

*ESOMAR26 is the guidelines for marketing research and polls via the Internet as set forth by ESOMAR (European Society for Opinion and Marketing Research: A European organization that establishes and disseminates the code of professional ethics and guidelines, which should be observed by related parties (researchers and clients) in research, as one of their missions).

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Schedule

schedule

-We may ask for schedule coordination depending on the appearance ratio or response target.

-Please read both the Japanese and translated web survey forms before starting the fieldwork. (If the survey sheets are received in Japanese)

-If the survey sheets are received in a language other than Japanese or English, we may refrain for any verification and suggestions.

-Standard output of GlobalMill contains raw data (CSV/Excel) and must be converted to the Quick-CROSS format.

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